Quorum
Shopify
reading
the newspapers
business
slang
SOPs
dT
Takeaways
Tapdancing
Cultural
appropriation
"Guerilla"
marketing
-
- - - - - -
"uncontrollable"
6E's
6
Environments
did
July 3rd
"controllable"
4 P's
4
P's
did
July 3rd
-
- - - - - - - - - - - - - - - - - -
Introduction
Basics of Int'l Biz specific
to Canada
(ever
section should read this)
audio is good, video sux
video summary of the course
--------------------------------------------
Difference
between
Global
Marketing and International
Marketing
diS
------------------------------------
types
of opportunities
(review from MRK106)
diS
o
Market Penetration
o
Market Development
o
Product Development
o
Diversification
------------------------------------
Blackberry's
global marketing campaign
- for discussion throughout
the term
related
to Learning Objective 2,3
WTGR's
Jan 2012 Toronto Star article re: Blackberry
diU
discussed
failures of
improper
segmentation
diT
GoPro
- not doing so well in 2018
diT
- competition from new features
on Android and iPhones
lm
Globalization
Globalization of Customers
Globalization of Production
Globalization of Government
Text 5th Ed. p. 5-30
diT
Modular form of global manufacturing
/ assembling
- explained in class
diT
slowbalization
decrease in Globalization
did
Jan 30 Wed MMT
.
Big
Mac Index
Sustainable
Development
Text 5th Ed. p. 39
1
min 50 sec
Sustainability
Text 5th Ed. p. 39
Canada Bill S-21
Corruption of Foreign Officials
Act
Protection of
Intellectural Property
GNI
PPP
Canada's
top companies
did
Jan 21 Mon NMS
did
Jan 22 Tue NMU
did
Jan 23 Wed MMT
Canada's
Trade and Investment
.
Canada
- Branding
Country
Image
.
Physical/Geographic
Environment
introduced
map of
Canada
versus U.S.A.
- and
Global Markets p. 46
-
Climate and Topography
Weather
extremes
dT
did
Jan 17 Thu NMT
5 min 58 sec
T.R. interveiwed on BNN
diMT
5 min 46 sec
.
Contingency
planning
.
UTSC - exam contingency
plan
diMT
.
Diplomatic
Posts
diS
Embassy/High Commission
Consulate General
Consulate
.
 .
2
min 34 sec
explanation
of embassies
didMS
LIST
OF EMBASSIES AND CONSULATES
travel.gc.ca/...
link March 2018
dS
Chapter
3
Cultural
environment
diT
- marketing to diasporas
- rules for Doing Business
across Cultures
di
,d
Translation
problems
read
on your own
noted
.
mother
tongue marketing
marketing
to different cultures - "DIASPORA"
- discussed Diaspora
economist.com/node/21538742
didMT
Mother
tongue marketing on wordpress https://mothertongue
marketing.wordpress.com/
built
by Alina M, Kristina K, and Asia B in March 2015
a
------------------------
-Hofstede
diMT
2019 Text 5th Ed.
p. 44--46
also Text 5th Ed.
p. 113-115
- rules
for doing business across cultures
1.Uncertainty Avoidance
2.Power Distance
3.Masculinity-Feminity
4.Individualism- Collectivismzzzzzzz |
...
.
o
NAFTA
USMCA
or CUSMA
did
Feb 07 Thu NMT
o
CAN-US
relations
Canadian
- American historical differences
7 min 35 sec
shos)
.
Why Americans are different
than Canadians
.
from The Richardson Report
Canada-U.S. differences
1 min 12 sec
dS
due to population numbers
and country of origin
Canada - too many rules
Darwinism
-
map of North America
-
immigration patterns
-
size of cultural groups
-
multiculturalism |
zzzzzzzz
2019 Text 5th Ed.
p. 127 - 143, 153 - 161
Culture and the Workplace
2019 Text 5th Ed.
p. 113-116
Ethics
and bribery
diT
.
STUDENT
VIDEOS
ethics
- previous videos by
former
students
CSR
Corporate
Social Responsibility
2019 Text 5th Ed.
p. 159-161
T
-
Obstructionist Stance
-
Defensive Stance
-
Accommodative Stance
-
Proactive Stance
Case
Study - Toyota p. 159
Case
Study - Apartheid
Case
Study - blood diamonds
diT
Case
Study - Loblaws 2018
.cbc.ca/news/.....TR
quoted
dT
ethics
effected by the
6
Environments
noMT
you
should watch on your own and make comments
explanation of the origin
of the word "Stakeholders"
3 min 37 sec
nT
Ethics
and Whistleblowers
ethics-whistleblowers.htm
nT
ethics re: Toyota
WTGR on BNN News
need
someone to find the correct URL link
nT
.
Canada’s
Fight against Foreign Bribery
Eighteenth
Annual Report to Parliament
.international.gc.ca/..report
ethics re: SNC Lavalin
Feb-Apr 2019
Lavalin was charged with
paying bribes to Libya
diMT
Minister Jody Wilson-Raybould
- political power
in Quebec
M.Rempel
summary / YouTube
.
Gerald
Butts rebuttal / YouTube
.
in the
context of the
Cultural
Environment
Globalization
of customers
-
2013 Superbowl commercial
-
Jamaican VW 1
min
did
Jan 30 Wed MMT
did
Jan 31 Thu NMT
-
parody / spoof version
2 min
did
Jan 30 Wed MMT
did
Jan 31 Thu NMT
.
Viral videos depend
on good story telling
- grizzly bear story
dT
2019 Superbowl Commercials
WTGR's personal fav
Verizon - honours First
Responders
diMS
explained "Green lights" |
Google
- global branding
-
India partition video
3min
32 sec
a
"story" of reunion that many cultures can relate to
didU
- Saroo
Brierley video 3min
Cultural
appropriation
Toyota
Swagger Wagon
did
Feb 04 Mon NMS
did
Feb 05 Tue NMU
Bell
Commercial / Dieppe 1 min
WTGR
Flanders 1 min 27 sec
Bell,
Poppy 2015 1 min 30 sec
PLC Product Life Cycle
Text 5th Ed. p. 186
Int'l
Trade Theories
Marketing Orientation for
Int'l Business
Tim
Hortons selling tea
told
students to watch and make comments
.
Govt
Influence on Trade
Government
Intervention
Protectionism
and
Gov't
Trade Barriers
Text 5th Ed. p. 212
Canadian
gov't policy
which
effect trade
st
Tariffs
Text 5th Ed. p. 205
dS
Tariffs
"in the news" march 2018 because POTUS Trump threatened to put a tariff
on Canadian Steel
5
min 24 sec
noted
Feb 04 Mon NMS
noted
Feb 07 Thu NMT
This
video is a discussion of Tariffs
Tariffs
- basics
Ad
Valorem taxes
WTO
and tariffs
negative
effects on Americans
positive
effects on Americans
negative
effects on Canadians
Subsidies
Text 5th Ed. p. 205
diMS
Trade Barriers 7 min 7 sec
-
raisins from Turkey
Jan
9 Wed MMS
did
Jan 24 Thu NMT
-
jam to Hong Kong
did
Jan 24 Thu NMT
-
margarine / Walmart
Quotas
Voluntary
Export Restraints
Text 5th Ed. p. 208
Local Content Requirements
Dumping
and C.B.S.A.
dS
Text 5th Ed. p. 211
dumping example
explained by students
1
min 29 sec
notT
WTO
Text 5th Ed. p. 224-229
.
FDI
Foreign Direct Investment
o FDI
Concepts
dMT
o FDI
in Canada
diMT
Source
of FDI
Text 5th Ed. p. 240
Sovereignty
Issues
Text 5th Ed. p. 31, p.259
diMT |
.
.
Multinational
Market Regions and Market Groups
related
to Learning Objective 6
European
Union
Text 5th Ed. p. 282-284
Andean Pact
Mercosur
BRIC
Caricom
TPP Trans Pacific Partnership
ASEAN
APEC
.
OECD
dT
.
Country
Evaluation and Selection
- choosing mktg production
sites,
- weighing variables
.
Foreign
Exchange Market
4X
diU
Currency Conversion
Spot Exchange Rates
Forward Exchange Rates
Currency Swaps
Countertrade
Text 5th Ed. p. 335
-
Coke/Pepsi.Russia
-
Cuba-Canada cigars
dU
.
Exchange Rate fluctuations
Pegged Exchange Rate
Floating Exchange Rate
Central Bank
Gold
IMF
Text 5th Ed. p. 348, 360-364
d
.
World
Bank
Text 5th Ed. p. 349-350
dT
.
IMF
/ Moral Hazard
.
watch
and make comments
Text 5th Ed. p. 365
diS
.
.
Firm
as a value chain
The
Role of Strategy
Experience
Curve
Economies
of scale
Leveraging
Core Competencies
Pressures
-for
cost reductions
-local
responsiveness
International
Strategy
Multidomestic
strategy
Global
Strategy
Transnational
Strategy
0 Political
Environment
.
Redberry
Chevy
Lumina in NYC
Gator
Teds - MJ
French
language laws
.
0 Political
risk
.
business
continuity
disaster
recovery
crisis
management
country
risk analysis
political
risk actions
-
Confiscation
-
Expropriation
-
Domestication(Nationalization)
Political and
Legal environment
0 Defensive
/ Integrative
dS
0 Personal
risk
registration with the Canadian
Embassy
dS
Canadian Government
Partnerships and Organizations
https://international.gc.ca/world...
Cdn Gov't agencies
CCC ccc.ca
diT
CBSA cbsa-asfc.gc.ca
di
EDC edc.ca
d
DFAIT international.gc.ca
.
Should
we expand or not
Why
Export
did
Mar 6 Wed MMT
Proactive
reasons
details...redkalinka.com...
Reactive
reasons
First Mover Advantages
Text 5th Ed. p. 411
- early bird gets the worm
- 2nd mouse gets the cheese
Various
"Choice
of Entry Modes"
Text 5th Ed. p. 414-422
related
to Learning Objective 5
Strategies
for International Expansion
Collaborative
Arrangements
diT
4 min
didT
-
make comments on the video
Indirect Exporting
Co-op or Piggyback Exporting
Direct Exporting
Licensing
Franchising
Contract Manufacturing
Management Contracts
Turnkey Operations
Joint Venture
- Co-op Joint Venture
- Equity Joint Venture
Alliances
- Strategic Alliances
- Equity Alliances
Wholly Owned Subsidiaries
- Acquisitions
- Greenfield Operations
Consortiums
-
Strategies for International
Expansion
HR
staffing policies
diMT
Managing
diverse workforce
did
Mar 20 Wed MMS
did
Mar 20 Wed MMT
o
Ethnocentrism
o
Polycentrism
o
Regiocentrism
o
Geocentrism
HR
- wage rate comparisons
.
did
Mar 19 Tue NMU
.
Outsourcing
and
Offshoring
T
.
Offshoring
to India, China
Offhshoring
moving to Mexico because of NAFTA
--------------------
explained the ancient spice
trade as a part of the origins of global business and the relationship
to nutrition
d
--------------------------------
Chapter
11
The Int'l Marketing Mix
- Products / Services
Chapter
11
Product Quality
TQM
did
MS
done by Vincent Chiu and
Kevin Tu, 5 min 17 sec
dio
.
why
99.9 accuracy is not enough when you make 10 million units
diS
.
noted
Mar 13 Wed MMT
Prof. Richardson
interviewed on CTV about
car recalls re:
Product Quality
--
Video Assignment 2019
Ethics / Weather
Details
.
STUDENT
VIDEOS
the
first ones for July 2018
uploaded
Tue July 24
.
and
uploaded
Tue July 24
.-
the
first one for March 2018
 |
- |
Just
In Time (J.I.T.)
dS
d
.-
- - - - - - -
Drones
/ UAVs
Drones
are potentially a part of JIT
d
Chapter
11
Product Quality
.
Market Development
Market Penetration
selling more to existing
customers versus selling more to new customers
di
video on advantages of
Market Development in the
context of profile info on customers and outsourcing risks
goes
w the Outsourcing discussion
------------------------------------------------
Universal Standards
ISO
9000
www.iso.org
did
Mar 26 Tue NMU
Barriers to Entering Global
Markets
Protectionism
Govt
Influence on Trade
Brands
in int'l markets
did
Mar 26 Tue NMU
look
for other examples of Canadian brands marketed outside Canada
Country Image Effects on
Branding
(read
on your own)
ExportFinancing
CdnGovt
did
Mar 20 Wed MMT
- DFAIT, - CIDA
- EDC, - CCC
- PEMDs
using the strategy of networking
through industry associations
----------------------------------------------
Chapter
12
The International Marketing
Mix: Distribution
Trading Companies
p. 380
- keiretsu
- sogoshosha
d
Using the Internet for distribution
benefits
and limitations
diMT
Freight Forwarders
p. 394
Canadian International Freight
Forwarders Assoc
www.ciffa.com
------------------------------------------
Chapter
13
The International Marketing
Mix: Pricing
.
dumping
p. 419
Pricing Strategies
- skimming
- geographic pricing
d
p.423-425
.
.
LCs Letters
of Credit p. 428
did
Mar 27 Wed MMS
-----------------------------------------------
Chapter
14
The International Marketing
Mix: Integrated Communications
Global Advertising
p. 439
Cultural
Diversity
d0
Media (Social Media)
Trade Shows / Fairs
Trade Missions p.
461
din
-----------------------------------------------
Chapter
17
Trends
effecting int'l marketing p. 531
-
online business
-
social media
-
multi-culturalism
-
tribal consumers p. 541
-----------------------
How why companiea do
an IPO
dMS
"go to the street"
- list their stock on the
stock market
5
min 16 sec
did
Mar 13 Wed MMT
- - - - - - - - - - - -
-----------------------.
Marketing Plan Presentations
Presentation
Tips
Marketing
Plan Group Project Details
M
.
Final Comments on the whole
course for 2014, can be used for 2019
nn
-----------------------------------------------
Presentation Tips
witiger.com/tips.htm
di
- don't say numbers unless
you compare
- don't say dates unless
you explain meaning
- explained tap dancing
- powerpoint not powersentances
- - -
- - - -
Global
population trends
di
Redneck Marketing ?
1 min 18 sec
did
Mar 6 Wed MMT
.
The
Richardson Report
series
of mini lectures by WTGR on YouTube
o The way business is taught
o Canadian / Americans
o Over population
o Artificial Intelligence
o Vimy Ridge - tactics
o America - China, bad marraige
o Pyramids - not slave labour
o Bitcoin
------------------------------------------
sulibreezy
Hate
School/Love Education
did
Mar 20 Wed MMT
countries over 200 million
di
Europe
population map
did
Jan 30 Wed MMT
|
