SENECA COLLEGE,  TORONTO

Learning Outcomes 2021 Jan - Expanded detailed version
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Jan 2021	Feb	Feb/March	March / April
Before we begin discussing the topics, understand that a big part of marks for this course is "class participation / contribution", whichis mostly done by you making comments on the YouTube videos. Here is a video explanation, by screen capture video, of how to make comments on the YouTube videos. You can earm marks from the first week by making comments 3 min 51 sec noted Jan 12th Tue Section AA noted Jan 13 Wed AM Sect DD noted Jan 13 Wed PM Sect BB noted Jan 14 Thu Sect CC 5 min 19 sec What is Global Marketing - mkt dvlpmt vs mkt penetration - 4Ps have to change - Google News  witiger.com/../4opportunities.htm noted Jan 12th Tue Section AA noted Jan 13 Wed AM Sect DD noted Jan 13 Wed PM Sect BB noted Jan 14 Thu Sect CC . 6 min 42 sec EVERY section should watch this Very interesting intro to the MRK460 course, and the 6Es w scenes from the prof's house in  IMPORTANT HELPFUL INTRO 7 min 2 sec noted Jan 12th Tue Section AA noted Jan 13 Wed AM Sect DD noted Jan 13 Wed PM Sect BB noted Jan 14 Thu Sect CC . Overall intro to the MRK460 webpage for this course and how you should look at it to see the info you need to know the topics. First Class Do we have a Quorum? importance of vocabulary did Jan 12 Tue Sect AA did Jan 13 Wed AM Sect DD did Jan 13 Wed PM Sect BB did Jan 14 Thu Sect CC reading the newspapers did Jan 12 Tue Sect AA did Jan 13 Wed AM Sect DD did Jan 13 Wed PM Sect BB did Jan 14 Thu Sect CC business slang "go to the street" re: IPOs Shopify did Jan 12 Tue Sect AA did Jan 13 Wed AM Sect DD did Jan 13 Wed PM Sect BB did Jan 14 Thu Sect CC . The original 2016  CTV Shopify interview w Prof. Richardson noted Jan 12 Tue Sect AA noted Jan 13 Wed AM Sect DD noted Jan 13 Wed PM Sect BB noted Jan 14 Thu Sect CC . SOPs, Go/no GO noted Jan 19 Tue Sect AA Takeaways d Tapdancing did Jan 12 Tue Sect AA did Jan 13 Wed AM Sect DD for Jan 13 Wed PM Sect BB did Jan 14 Thu Sect CC Cultural appropriation "Guerilla" marketing Grizzly bear story(ies) did Jan 12 Tue Sect AA did Jan 20 Wed Sect DD did Jan 20 Wed PM Sect BB Email w cell number i will call you back did Jan 12 Tue Sect AA did Jan 13 Wed AM Sect DD did Jan 13 Wed PM Sect BB did Jan 14 Thu Sect CC -  -  -  -  -  -  - "uncontrollable" 6E's  6 Environments did Jan 12 Tue Sect AA did Jan 13 Wed AM Sect DD did Jan 13 Wed PM Sect BB did Jan 14 Thu Sect CC "controllable" 4 P's 4 P's did Jan 12 Tue Sect AA did Jan 13 Wed AM Sect DD for Jan 13 Wed PM Sect BB did Jan 14 Thu Sect CC - - - - - - - - - - - - - - - - - - -  . Chapter 1 Introduction did  Jan 19 Tue Sect AA did  Jan 20 Wed AM Sect DD did  Jan 20 Wed PM Sect BB for  Jan 21 Thu Sect CC forBasics of Int'l Biz specific to Canada (ever section should read this) audio is good, video sux video summary of the course read on your own -------------------------------------------- Difference between Global Marketing and International Marketing read on your own  did  Jan 19 Tue Sect AA did  Jan 20 Wed AM Sect DD did  Jan 20 Wed PM Sect BB ------------------------------------ types of opportunities (review from MRK106) 2 min 16 sec did  Jan 19 Tue Sect AA did  Jan 20 Wed AM Sect DD did  Jan 20 Wed PM Sect BB did  Jan 21 Thu Sect CC o Market Penetration o Market Development did  Jan 19 Tue Sect AA did  Jan 20 Wed AM Sect DD did  Jan 20 Wed PM Sect BB did  Jan 21 Thu Sect CC     - Telus     - Rogers (Fido)     - Bell Mobility o Product Development  o Diversification - relates to "why" companies do int'l biz Steve Jobs / Apple did  Jan 19 Tue Sect AA did  Jan 20 Wed AM Sect DD did  Jan 20 Wed PM Sect BB did  Jan 21 Thu Sect CC ------------------------------------ Blackberry's global marketing campaign - for discussion throughout the term related to Learning Objective 2,3 WTGR's Jan 2012 Toronto Star article re: Blackberry did  Jan 19 Tue Sect AA did  Jan 20 Wed AM Sect DD did  Jan 20 Wed PM Sect BB did  Jan 21 Thu Sect CC .  discussed failures of improper segmentation did  Jan 19 Tue Sect AA did Jan 20 Wed AM Sect DD did Jan 20 Wed PM Sect BB for  Jan 21 Thu Sect CC . GoPro - not doing so well in 2018 - competition from new features on Android and iPhones did  Jan 19 Tue Sect AA did  Jan 20 Wed AM Sect DD did  Jan 20 Wed PM Sect BB did  Jan 21 Thu Sect CC lm Globalization Globalization of Customers Globalization of Production Globalization of Government  did  Jan 19 Tue Sect AA did  Jan 20 Wed AM Sect DD for  Jan 20 Wed PM Sect BB did Jan 21 Thu Sect CC Globalization of Customers  . Globalization of Production did  Jan 19 Tue Sect AA did  Jan 20 Wed AM Sect DD for  Jan 20 Wed PM Sect BB did Jan 21 Thu Sect CC . Globalization of Government  Text 5th Ed. p. 5-30 . Modular form of global manufacturing / assembling - explained in class .. Globalization of Government  WTO trade rulings example - winter rims CTC - Brazil . slowbalization decrease in Globalization  d  . Big Mac Index for  Jan 19 Tue Sect AA for  Jan 20 Wed AM Sect DD for  Jan 20 Wed PM Sect BB for  Jan 21 Thu Sect CC did not have time to discuss in Zoom, read online yourself) . Sustainable Development for  Jan 19 Tue Sect AA for  Jan 20 Wed AM Sect DD for  Jan 20 Wed PM Sect BB for  Jan 21 Thu Sect CC did not have time to discuss in Zoom, read online yourself) . - watch the videos and make comments Text 5th Ed. p. 39 1 min 50 sec Sustainability  - example of harvesting practices - watch the videos and make comments for  Jan 19 Tue Sect AA for  Jan 20 Wed AM Sect DD for  Jan 20 Wed PM Sect BB for  Jan 21 Thu Sect CC did not have time to discuss in Zoom, read online yourself) . Chapter 2 . Canada's top companies . Canada's Trade and Investment .for  Jan 19 Tue Sect AA for  Jan 20 Wed AM Sect DD for  Jan 20 Wed PM Sect BB for  Jan 21 Thu Sect CC did not have time to discuss in Zoom, read online yourself) Canada - Branding Country Image .- What we have done in the first 2 classes and what we will do in the 3rd week in Jan 26, 27, 28 youtube.com/watch?v=6ezGMiEyfR0 . Geographic Environment and "Climate Change" .  Physical/Geographic  Environment did  Jan 26 Tue Sect AA did  Jan 27 Wed AM Sect DD did  Jan 27 Wed PM Sect BB for  Jan 28 Thu Sect CC .. Climate and Topography Weather extremes did  Jan 26 Tue Sect AA did Jan 27 Wed AM Sect DD did  Jan 27 Wed PM Sect BB for  Jan 28 Thu Sect CC 5 min 58 sec T.R. interviewed on BNN - watch the video COMPLETELY and make comments FOR CLASS did  Jan 26 Tue Sect AA did  Jan 27 Wed AM Sect DD did  Jan 27 Wed PM Sect BB did  Jan 28 Thu Sect CC . 5 min 46 sec did Jan 26 Tue Sect AA did  Jan 27 Wed AM Sect DD did  Jan 27 Wed PM Sect BB did Jan 28 Thu Sect CC Weather Extremes effect on the food system - globalization of grain markets from students in  MRK460 Jan-Apr 2019   Contingency Planning . Contingency planning UTSC - exam contingency plan for  Jan 26 Tue Sect AA did Jan 27 Wed AM Sect DD did Jan 27 Wed PM Sect BB for  Jan 28 Thu Sect CC . Sources of Information . sources of info FOR CLASS did  Jan 26 Tue Sect AA did  Jan 27 Wed AM Sect DD did  Jan 27 Wed PM Sect BB did  Jan 28 Thu Sect CC - governments - associations (updated Feb 2nd) . ALL SECTIONS WATCH BEFORE CLASS (relates to Inbound Marketing) not done  Jan 26 Tue Sect AA not done  Jan 27 Wed AM Sect DD noted  Jan 27 Wed PM Sect BB noted  Jan 28 Thu Sect CC - corporate webpages 5 min 12 sec. di Diplomatic Posts did  Jan 26 Tue Sect AA did  Jan 27 Wed AM Sect DD did  Jan 27 Wed PM Sect BB did  Jan 28 Thu Sect CC Embassy/High Commission Consulate General Consulate . . 2 min 34 sec explanation of embassies noted  Jan 26 Tue Sect AA did  Jan 27 Wed AM Sect DD did  Jan 27 Wed PM Sect BB did  Jan 28 Thu Sect CC LIST OF EMBASSIES AND CONSULATES  travel.gc.ca/... link March 2018 look to seee the full list of where Canada has an Embassy or Consulatez	Video explaining the Video Assignment 4 min 52 sec uploaded Feb 2nd  00:30am Prof Richardson "out in the garage" explaining the video assignment did  Feb 2 Tue Sect AA did  Feb 3 Wed AM Sect DD did  Feb 3 Wed PM Sect BB for  Feb 4 Thu Sect CC Video explaining what we are doing Feb 2nd, 3rd, 4th VERY VERY  USEFUL TO SEE THIS 6 min 34 sec uploaded Feb 2nd  00:55am Watch this and make comments did  Feb 2 Tue Sect AA did Feb 3 Wed AM Sect DD did Feb 3 Wed PM Sect BB for Feb 4 Thu Sect CC . Chapter 3 . . Cultural environment did  Feb 2 Tue Sect AA did  Feb 3 Wed AM Sect DD did  Feb 3 Wed PM Sect BB for  Feb 4 Thu Sect CC - marketing to diasporas - rules for Doing Business across Cultures YouTube video watch, and make comments 4 min 20 sec did  Feb 2 Tue Sect AA did  Feb 3 Wed AM Sect DD did  Feb 3 Wed PM Sect BB for  Feb 4 Thu Sect CC ,d Translation problems read on your own . mother tongue marketing marketing to different cultures -  3 min 24 sec added Feb 16th WTGR (2010) explaining the reason  for the Mother Tongue Mktg unit noted  Feb 17 Wed AM Sect DD . "DIASPORA" - discussed Diaspora did  Feb 2 Tue Sect AA did  Feb 3 Wed AM Sect DD did  Feb 3 Wed PM Sect BB for  Feb 4 Thu Sect CC . 1 min 25 sec added Feb 9th make a Diaspora video noted  Feb 3 Wed AM Sect DD noted  Feb 3 Wed PM Sect BB . economist.com/node/21538742  Mother tongue marketing on wordpress https://mothertongue marketing.wordpress.com/ built by Alina M, Kristina K, and Asia B in March 2015   Chapter 3 - Hofstede 1.Uncertainty Avoidance   2.Power Distance  3.Masculinity-Feminity   4.Individualism-Collectivism did  Feb 2 Tue Sect AA for  Feb 3 Wed AM Sect DD did  Feb 17 Wed PM Sect BB for  Feb 4 Thu Sect CC . - rules for doing business across cultures   . World Maps .. introduced map of  Canada - USA 4 min 52 sec  youtu.be/WJeM6DUkqaY make comments on the video map - differences above the 49th above the 60th did  Feb 2 Tue Sect AA did  Feb 3 Wed AM Sect DD did  Feb 3 Wed PM Sect BB for  Feb 4 Thu Sect CC . . North America vs. Europe video uploaded Oct 6th 11pm youtu.be/s6Fgve2H6GI make comments on the video did  Feb 2 Tue Sect AA did Feb 3 Wed AM Sect DD did  Feb 3 Wed PM Sect BB did  Feb 4 Thu Sect CC World population map video uploaded Oct 6th 11pm youtu.be/7orOch446dw make comments on the video graphic for background to general discussion about Global Marketing FOR CLASS did  Feb 2 Tue Sect AA did  Feb 3 Wed AM Sect DD did  Feb 3 Wed PM Sect BB did  Feb 4 Thu Sect CC . Europe population map FOR CLASS did  Feb 2 Tue Sect AA did  Feb 3 Wed AM Sect DD did  Feb 3 Wed PM Sect BB did  Feb 4 Thu Sect CC graphic for background to general discussion about Global Marketing countries over 200 million   ,.  Canada - U.S.A. .  o NAFTA  2020  o USMCA  the American   o CUSMAthe Canadian website  . Fundamental differences between Canada and the USA CAN-US relations for  Feb 9 Tue Sect AA for  Feb 10 Wed AM Sect DD for  Feb 10 Wed PM Sect BB for  Feb 11 Thu Sect CC . student video (UTSC) , 2010 7 min 35 sec Watch on your own for  Feb 9 Tue Sect AA for  Feb 10 Wed AM Sect DD for  Feb 10 Wed PM Sect BB for  Feb 11 Thu Sect CC from The  Richardson Report Canada-U.S. differences V E R Y  F U N N Y YouTube video 1 min 12 sec make comments on the video for  Feb 9 Tue Sect AA for  Feb 10 Wed AM Sect DD for  Feb 10 Wed PM Sect BB for  Feb 11 Thu Sect CC quoting Hofstede.. due to population numbers and country of origin Canada .. too many rules Darwinism - map of North America - immigration patterns - size of cultural groups - multiculturalism .  The Corona Virus which began March 2020 Contingency Planning . Analyzed in the context of the 6 E's o Politics, Regulations o Economics o Social-Cultural o Technology o Geography o Competition What is at risk - population health - corp. profitability - government competency zzzzzzzz Chapter 4 Ethics 2019 Text  5th Ed.  p. 127 - 143, 153 - 161 . Ethics and bribery FOR CLASS did  Feb 9 Tue Sect AA did  Feb 10 Wed AM Sect DD did  Feb 10 Wed PM Sect BB did  Feb 11 Thu Sect CC . ethics effected by the 6 Environments 2 min 27 sec . The Most Corrupt  Business Sectors,  according to the OECD report  ...oecd-report.htm 1. Extraction     - mining - logging 2. Construction - building 3. Transportation   - roads, railways, bridges 4. IT - telecommunications CSR Corporate  Social Responsibility FOR CLASS did Feb 9 Tue Sect AA did  Feb 10 Wed AM Sect DD did  Feb 10 Wed PM Sect BB did  Feb 11 Thu Sect CC - Obstructionist Stance - Defensive Stance - Accommodative Stance - Proactive Stance CSR video humourous look at the 4 stances by UTSC Students in 2014 1 min 48 sec Uploaded Feb 16 noted  Feb 17 Wed AM Sect DD noted Feb 17 Wed PM Sect BB .  Culture and the Workplace 2019 Text  5th Ed. p. 113-116 .. STUDENT VIDEOS ethics - previous videos by  former students Ethics and Whistleblowers ethics-whistleblowers.htm FOR CLASS for  Feb 9 Tue Sect AA for  Feb 10 Wed AM Sect DD for  Feb 10 Wed PM Sect BB for  Feb 11 Thu Sect CC ethics re: Toyota WTGR on BNN News (event data recorder) did  Feb 9 Tue Sect AA did  Feb 10 Wed AM Sect DD did  Feb 10 Wed PM Sect BB did  Feb 11 Thu Sect CC Case Study - Toyota  "sticky pedal" recall Jan 2010 Toyota Student Video 1 3 min 24 sec Uploaded Feb 16 watch and make comments noted  Feb 17 Wed AM Sect DD Case Study - Toyota  "sticky pedal" recall Jan 2010 Toyota Student Video 2 5 min 14 sec Uploaded Feb 16 watch and make comments noted  Feb 17 Wed AM Sect DD . Case Study - Apartheid Canada led boycott of South Africa did  Feb 9 Tue Sect AA did  Feb 10 Wed AM Sect DD did  Feb 10 Wed PM Sect BB did  Feb 11 Thu Sect CC . Case Study - blood diamonds did  Feb 9 Tue Sect AA did  Feb 10 Wed AM Sect DD did  Feb 10 Wed PM Sect BB did  Feb 11 Thu Sect CC Case Study - Loblaws 2018  .cbc.ca/news/.....TR quoted for  Feb 9 Tue Sect AA for  Feb 10 Wed AM Sect DD for  Feb 10 Wed PM Sect BB for  Feb 11 Thu Sect CC noted  Feb 17 Wed AM Sect DD . 3 min 37 sec explanation of the origin of the word "Stakeholders" FOR CLASS did  Feb 9 Tue Sect AA did  Feb 10 Wed AM Sect DD did  Feb 10 Wed PM Sect BB did  Feb 11 Thu Sect CC . Canada’s Fight against Foreign Bribery Eighteenth Annual Report to Parliament  .international.gc.ca/..report ethics re: SNC Lavalin Feb-Apr 2019 Lavalin was charged with paying bribes to Libya noted  Feb 17 Wed AM Sect DD . Minister Jody Wilson-Raybould  - political power in Quebec M.Rempel summary / YouTube . Gerald Butts rebuttal / YouTube . Viral Marketing for  Feb 16 Tue Sect AA did  Feb 10 Wed AM Sect DD for  Feb 10 Wed PM Sect BB for  Feb 11 Thu Sect CC in the context of the  Cultural Environment Globalization of customers 3 min 25 sec Super Bowl and Viral Videos New Video added 2021 Feb 8th for  Feb 16 Tue Sect AA did  Feb 10 Wed AM Sect DD for  Feb 10 Wed PM Sect BB for  Feb 11 Thu Sect CC . Viral Marketing Guerilla Marketing .New Video 2020 Oct 14 did  Feb 10 Wed AM Sect DD did  Feb 10 Wed PM Sect BB . explaining the concept of what is "Asymmetrical" as it relates to Guerilla Mktg   Guerilla Marketing Part 2 New Video Oct 26 explaining Asymmetrical"  - 2013 Superbowl commercial - Jamaican VW 1 min  watch on your own - parody / spoof version 2 min watch on your own  . Viral videos depend on good story telling - Grizzly Bear stories   2019 Superbowl Commercials WTGR's personal fav Verizon - honours First Responders . explained "Green lights" noted  Feb 17 Wed AM Sect DD noted Feb 17 Wed PM Sect BB Google - global branding - India partition video 3min 32 sec a "story" of reunion that many cultures can relate to watch on your own . - Saroo Brierley video 3min Cultural appropriation Toyota Swagger Wagon watch on your own Viral videos - emotional .  mother-son Chinese story -"more rice" Challenge find other "ethnic" Viral Videos that "represent the culture of the participants  https://youtu.be/i08HcwcDahA	Chapter 5 Theory Int'l Trade Theories Orientations o Product Orientation o Sales Orientation o Marketing Orientation review from MRK106 for  Feb 16 Tue Sect AA tech fail did  Feb 23 Tue Sect AA did  Feb 17 Wed AM Sect DD did  Feb 17 Wed PM Sect BB for  Feb 18 Thu Sect CC video on 3 orientations using the example of selling a diving watch Marketing Orientation for Int'l Business for  Feb 16 Tue Sect AA tech fail did  Feb 23 Tue Sect AA did  Feb 17 Wed AM Sect DD did  Feb 17 Wed PM Sect BB for  Feb 18 Thu Sect CC Tim Hortons selling tea told students to watch and make comments did  Feb 17 Wed AM Sect DD did  Feb 23 Tue Sect AA - also McDonalds copying other menus Honda going from motorcyckles to cars ...Apple going from iMacs to iPhones ...Crown Royal bag for golf Chapter 6 .. Govt Influence on Trade for  Feb 16 Tue Sect AA tech fail did  Feb 23 Tue Sect AA did  Feb 17 Wed AM Sect DD did  Feb 17 Wed PM Sect BB for  Feb 18 Thu Sect CC . Trade Barriers Rules and Regulations Government Intervention Protectionism and Gov't Trade Barriers Quotas Voluntary Export Restraints Local Content Requirements Dumping and C.B.S.A. Canada Border Services Agency cbsa-asfc.gc.ca for  Feb 16 Tue Sect AA tech fail did  Feb 23 Tue Sect AA did  Feb 17 Wed AM Sect DD did  Feb 17 Wed PM Sect BB for  Feb 18 Thu Sect CC 1 min 29 sec make comments on the video dumping example  explained by students . Canada Border Services Agents in action keeping us safe - humour from This Hour has 22 minutes . Tariffs for  Feb 16 Tue Sect AA tech fail did  Feb 23 Tue Sect AA did  Feb 17 Wed AM Sect DD did  Feb 17 Wed PM Sect BB for  Feb 18 Thu Sect CC Tariffs "in the news" march 2018 because POTUS Trump threatened to put a tariff on Canadian Steel 2018 video made in MRK460 5 min 24 sec for 2021, watch on your own and make comments for  Feb 16 Tue Sect AA tech fail did  Feb 23 Tue Sect AA did  Feb 17 Wed AM Sect DD did  Feb 17 Wed PM Sect BB for  Feb 18 Thu Sect CC This video is  a discussion of Tariffs Tariffs - basics Ad Valorem taxes WTO and tariffs negative effects on Americans positive effects on Americans negative effects on Canadians . Subsidies for  Feb 16 Tue Sect AA tech fail did Feb 23 Tue Sect AA did  Feb 17 Wed AM Sect DD did  Feb 17 Wed PM Sect BB for  Feb 18 Thu Sect CC Text 5th Ed. p. 205 . Rules and Regulations by Gov't that makes global business difficult  7 min 7 sec make comments on the video 3 specific examples - raisins from Turkey - jam to Hong Kong - margarine / Walmart did Feb 23 Tue Sect AA did  Feb 17 Wed AM Sect DD did  Feb 17 Wed PM Sect BB ??? Thu Sect CC . Chapter 7 FDI . FDI Foreign Direct Investment  o FDI Concepts did Feb 23 Tue Sect AA did Feb 24  Wed AM Sect DD did Feb 24  Wed PM Sect BB did Feb 25 Thu Sect CC FDI in Canada . FDI and Sovereignty Issues did Feb 23 Tue Sect AA did Feb 24  Wed AM Sect DD did Feb 24  Wed PM Sect BB did Feb 25 Thu Sect CC FDI  Country Evaluation  and Selection - choosing mktg  production sites, - weighing variables .. Indicators of  economic supremacy did Feb 23 Tue Sect AA did Feb 24  Wed AM Sect DD did Feb 24  Wed PM Sect BB did Feb 25 Thu Sect CC Countries that o make planes, plane parts o make cell phones, phone parts o make cars, car parts (make = assemble) . Chapter 8 . Multinational Market Regions and Market Groups related to Learning Objective 6 European Union fA Andean Pact Mercosur BRIC Caricom TPP Trans Pacific Partnership ASEAN APEC OECD OECD is a great source of trade  stats for doing Int'l Mktg Research did Feb 23 Tue Sect AA did Feb 24  Wed AM Sect DD ??? Feb 24  Wed PM Sect BB did Feb 25 Thu Sect CC WTO  World Trade Organization WTGR interview on CBC about the WTO WTGR  on CBC about WTO 5 min 21 sec added Feb 17 for Feb 23 Tue Sect AA for Feb 24  Wed AM Sect DD for Feb 24  Wed PM Sect BB for Feb 25 Thu Sect CC   Chapter 9  For Ex (4X) . Foreign Exchange Market also referred to as ForEx or 4X READ THIS ......and try to incorporate some of it into your company report for Feb 23 Tue Sect AA for Feb 24  Wed AM Sect DD for Feb 24  Wed PM Sect BB for Feb 25 Thu Sect CC 4X topics Currency Conversion Spot Exchange Rates Forward Exchange Rates Currency Swaps Countertrade . - Coke/Pepsi.Russia - Cuba-Canada cigars did Feb 23 Tue Sect AA did Feb 24  Wed AM Sect DD did Feb 24  Wed PM Sect BB did Feb 25 Thu Sect CC . Chapter 10 . Exchange Rate fluctuations Pegged Exchange Rate Floating Exchange Rate Central Bank Gold . World Bank READ THIS ......and try to incorporate some of it into your company report for Mar 9 Tue Sect AA for Mar 10 Wed AM Sect DD for Mar 10 Wed PM Sect BB for Mar 11 Thu Sect CC . IMF International Monetary Fund READ THIS ......and try to incorporate some of it into your company report for Mar 9 Tue Sect AA for Mar 10 Wed AM Sect DD for Mar 10 Wed PM Sect BB for Mar 11 Thu Sect CC IMF / Moral Hazard for Mar 9 Tue Sect AA for Mar 10 Wed AM Sect DD for Mar 10 Wed PM Sect BB for Mar 11 Thu Sect CC watch and make comments .. Chapter 11 . Firm as a value chain The Role of Strategy Experience Curve Economies of scale Leveraging Core Competencies Pressures -for cost reductions -local responsiveness International Strategy Multidomestic strategy Global Strategy Transnational Strategy . Political Risk Political Environment for Mar 9 Tue Sect AA for Mar 10 Wed AM Sect DD for Mar 10 Wed PM Sect BB for Mar 11 Thu Sect CC Redberry Chevy Lumina in NYC Gator Teds - MJ French language laws . Political risk and  Contingency Planning for Mar 9 Tue Sect AA for Mar 10 Wed AM Sect DD for Mar 10 Wed PM Sect BB for Mar 11 Thu Sect CC - Business continuity - Disaster recovery - Crisis management - Country risk analysis . political risk actions  - Confiscation -  Expropriation -  Domestication(Nationalization)   overall intro to contingency planning  Mar 2020 2 min 19 sec . Political and Legal environment 0 Defensive / Integrative for Mar 9 Tue Sect AA for Mar 10 Wed AM Sect DD for Mar 10 Wed PM Sect BB for Mar 11 Thu Sect CC 0 Personal risk for Mar 9 Tue Sect AA for Mar 10 Wed AM Sect DD for Mar 10 Wed PM Sect BB for Mar 11 Thu Sect CC 4 min 24 sec WTGR summarizing the Personal Risk page for Mar 9 Tue Sect AA for Mar 10 Wed AM Sect DD noted Mar 10 Wed PM Sect BB for Mar 11 Thu Sect CC .. created / uploaded 2020 Nov 5th ALL sections should watch this fA registration with the Canadian Embassy travel.gc.ca fA .> contingency planning for  personal risk situations 1 min 55 sec "Grab Bag" Part 1 for Mar 9 Tue Sect AA for Mar 10 Wed AM Sect DD for Mar 10 Wed PM Sect BB for Mar 11 Thu Sect CC . "Grab Bag" Part 2. . Canadian Government . Canadian Government Partnerships and Organizations  https://international.gc.ca/world... Cdn Gov't agencies CCC ccc.ca EDC  edc.ca d DFAIT international.gc.ca . Chapter 12 Should we expand or not Why Export for Mar 9 Tue Sect AA for Mar 10 Wed AM Sect DD for Mar 10 Wed PM Sect BB for Mar 11 Thu Sect CC READ THIS ......and try to incoporate some of it into your company report Proactive reasons details...redkalinka.com... Reactive reasons . First Mover Strategies "early bird gets the worm" versus "second mouse gets the cheese" YouTube video - Part 1 Richardson and Litt for Mar 9 Tue Sect AA for Mar 10 Wed AM Sect DD noted Mar 10 Wed PM Sect BB for Mar 11 Thu Sect CC YouTube video - Part 2 Prof. Steve Litt First Mover Advantages for Mar 9 Tue Sect AA for Mar 10 Wed AM Sect DD for Mar 10 Wed PM Sect BB for Mar 11 Thu Sect CC Text 5th Ed. p. 411 - early bird gets the worm - 2nd mouse gets the cheese spotting trends Ranger  youtube.com/watch?v=a5JomDDBSio for Mar 9 Tue Sect AA for Mar 10 Wed AM Sect DD for Mar 10 Wed PM Sect BB for Mar 11 Thu Sect CC Various  "Choice of Entry Modes" for Mar 9 Tue Sect AA for Mar 10 Wed AM Sect DD for Mar 10 Wed PM Sect BB for Mar 11 Thu Sect CC READ THIS ......and try to incoporate some of it into your company report . related to Learning Objective 5 Strategies for International Expansion Collaborative  Arrangements for Mar 9 Tue Sect AA for Mar 10 Wed AM Sect DD for Mar 10 Wed PM Sect BB for Mar 11 Thu Sect CC READ THIS ......and try to incorporate some of it into your company report 4 min told them to read this - make comments on the video Indirect Exporting  Co-op or Piggyback Exporting Direct Exporting  Licensing Franchising Contract Manufacturing Management Contracts Turnkey Operations Joint Venture  - Co-op Joint Venture  - Equity Joint Venture Alliances  - Strategic Alliances  - Equity Alliances Wholly Owned Subsidiaries   - Acquisitions  - Greenfield Operations Consortiums . .	Strategies for International Expansion HR staffing policies READ THIS ......and try to incoporate some of it into your company report Managing diverse workforce A  o Ethnocentrism  o Polycentrism  o Regiocentrism  o Geocentrism . HR - wage rate comparisons d - asked students for an update d discussed Russell Peters video in the context of "accents"  youtube.com/watch? v=z4KhEj0ai5E sh ..   Chapter 15  Outsourcing and Offshoring d Offshoring to India, China Offhshoring moving to Mexico because of old NAFTA and now the CUSMA -------------------- explained the ancient spice trade as a part of the origins of global business and the relationship to nutrition d -------------------------------- Chapter 11 The Int'l Marketing Mix - Products / Services Chapter 11 Product Quality TQM  d READ THIS ......and try to incorporate some of it into your company report done by Vincent Chiu and Kevin Tu, 5 min 17 sec . why 99.9 accuracy is not enough when you make 10 million units diS . n Prof. Richardson interviewed on CTV about car recalls re:  Product Quality Just In Time (J.I.T.) d made/uploaded Dec 2nd 2020 WTGR discussing JIT in the auto parts industry A student talkiing about how his father uses JIT in his business .-  -  -  -  -  -  -  - Drones / UAVs Drones are potentially a part of JIT A . Chapter 11 Product Quality .. Market Development  Market Penetration selling more to existing customers versus selling more to new customers di video on advantages of Market Development in the context of profile info on customers and outsourcing risks goes w the Outsourcing discussion ------------------------------------------------ Universal Standards ISO 9000 www.iso.org di Barriers to Entering Global Markets Protectionism Govt Influence on Trade Brands in int'l markets look for other examples of Canadian brands marketed outside Canada . Country Image Effects on  Branding (read on your own) . ExportFinancing CdnGovt di - DFAIT, - CIDA - EDC, - CCC - PEMDs using the strategy of networking through industry associations . WTGR, Bitcoin documentarry Oct 2013  tvo.org/video/ tim-richardson- buying-with-bitcoin ---------------------------------------------- Chapter 12 The International Marketing Mix: Distribution Trading Companies p. 380 - keiretsu - sogoshosha d Using the Internet for distribution benefits and limitations d Freight Forwarders p. 394 Canadian International Freight Forwarders Assoc  www.ciffa.com ------------------------------------------ Chapter 13 The International Marketing Mix: Pricing .  Pricing Strategies - skimming - geographic pricing d p.423-425 . . LCs Letters of Credit p. 428 did ----------------------------------------------- Chapter 14 The International Marketing Mix: Integrated Communications Global Advertising p. 439 Cultural Diversity d0 Media (Social Media) Trade Shows / Fairs Trade Missions p. 461 din ----------------------------------------------- Chapter 17 Trends effecting int'l marketing p. 531 - online business - social media - multi-culturalism - tribal consumers p. 541 -----------------------  How and  why companies do an IPO d "go to the street" - list their stock on the stock market 5 min 16 sec d - - - - - - - - - - - -  -----------------------.  Marketing Plan Presentations Presentation Tips Marketing Plan Group Project Details M .  Final Comments on the whole course for 2014, can be used for 2020 nn ----------------------------------------------- Presentation Tips  witiger.com/tips.htm di - don't say numbers unless you compare - don't say dates unless you explain meaning - explained tap dancing - powerpoint not powersentances -  -  -  -  -  -  -   Global population trends di .  Redneck Marketing ? 1 min 18 sec did Jan 8th Wed class "Success leaves clues" Tony Robbins di . The Richardson Report series of mini lectures by WTGR on YouTube o The way business is taught o Canadian / Americans o Over population o  Artificial Intelligence o Vimy Ridge - tactics o America - China, bad marraige o Pyramids - not slave labour o Bitcoin     Grizzly Bear Stories . did  Jan 19 Tue Sect AA did Jan 20 Wed Sect DD did  Jan 20 Wed PM Sect BB did  Jan 21 Thu Sect CC Part 1 The need for compelling story telling 7 min 59 sec . - make comments on the video Part 2 Teaching and Learning using "Grizzly Bear Stories" -  Video Assignment  2021 Ethics / Weather Details . STUDENT VIDEOS the first one for Oct 2020 Group E Joel, German, Tiffany, Tanmay, Harmnpreet https://www.youtube.com/ watch?v=u6KWF21PmqQ link added Oct 6, 2:26 pm the first one for March 2018 Ethics Story about Abercrombie ? Fitch re: attractive employees and clothing sizes . Ethics Story about the 2 black men who asked to use the washroom, and the Starbucks manager called the police -. ----------------------------------- sulibreezy 2012 Hate School/Love Education . (UTM) 2014 response     Tue class  Section SBB companies picked for the final project Canada Goose AMD / CPUs tech Zara Fashion Roots McCain Foods IMAX   Wed class  Section SCC companies picked for the final project Forest machinery Lululemon meat company Canada Goose   Thu class  Section SAA companies picked for the final project Nike Uniglobe fashion McDonalds / Harveys           Nov 11th Bell Commercial / Dieppe 1 min watch on your own WTGR Flanders 1 min 27 sec watch on your own Bell, Poppy - school girl - Vet 2015    1 min 30 sec watch on your own toronto.com/news-story Veteran Bill Cash'd story .
Section SAA Tue. morning 10:45-1:25  Jan 12th Jan 19th Jan 26th Video Assignment explained	Feb 2nd Feb 9th Feb 16th Feb 23	Feb 23 Mar 1 - 5 break week- no class Mar 9th Mar 16th Video Assignment due	Mar 23rd Mar 30th Apr 6th last  class end of term PROJECT DUE Apr 9th
Section SDD Wed AM. morning 10:45-1:25pm Jan 13th Jan 20th Jan 27th Video Assignment explained	Feb 3rd Feb 10th Feb 17th Feb 24	Feb 24 Mar 1 - 5 break week- no class Mar 10th Mar 17th Video Assignment due	Mar 24th Mar 31st Apr 7th last  class end of term PROJECT DUE Apr 9th
Section SBB Wed PM. aft 2:25pm - 5:00 10:45-1:25pm Jan 13th Jan 20th Jan 27th Video Assignment explained	Feb 3rd Feb 10th Feb 17th Feb 24	Feb 24 Mar 1 - 5 break week- no class Mar 10th Mar 17th Video Assignment due	Mar 24th Mar 31st Apr 7th last  class end of term PROJECT DUE Apr 9th
Section SCC Thu AM morning 10:45-1:25pm Jan 14th Jan 21st Jan 28th Video Assignment explained	Feb 4th Feb 11th Feb 18th Feb 25	Feb 25 Mar 1 - 5 break week- no class Mar 11th Mar 18th Video Assignmentdue	Mar 25th Apr 1st Apr 8th last  class end of term PROJECT DUE Apr 9th

 

Seneca has an arrangment with Zoom whereby students and professors can use Zoom - and we will use Zoom for the rest of the classes in this course (nov, Dec 2020) to get details, go to https://inside.senecacollege.ca/its/services/zoom/ Once you have the app, you can use it by going here Prof. Richardson will also be using this login link https://senecacollege-ca.zoom.us/

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"landing page" for the 10 videos about the course made in March 2020  - these videos also apply to the Sept-Dec class 2020 n

"landing page" for the 5 videos I did 2020 April 10th discussing "what goes in" to your final group project report n

 

Posted 2021 Feb 24 Wed Preview of what we will did cover in class Feb 23, 24 and Feb 25 2021

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2 min 19 sec uploaded 2020 Oct 26

Posted Oct 26th Mon A short video to discuss the concept of Asymmetrical - using the example of stealing two bite  brownies. Funny, but educational did 2020 Nov 4 Wed Section CC

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4 min 18 sec uploaded 2020 Oct 14th

Posted 2020 Oct 14th Mon A short video to discuss the concept of Guerilla marketing (also known as Asymmetrical marketing) - describing the origins of the word Guerilla and the concept of a small military force defeating a large army by using guerilla tactics - used to describe how a small company could use great imagination in advertising to create media awareness that could have better results than a conventional compaign by a giant company did Nov 4 Wed Section CC

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10 min 46 sec uploaded Oct 21

Posted 2020 Oct 21st Wed A short video to show the students how much progress we have made in the unit on Government Influence on Tradein the 6 th class in October - and what is coming up for the  class after the Break Week

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7 min 2 sec

Overall intro to the MRK460 webpage for this course and how you should look at it to see the info you need to know the topics. Uploaded 2020 Oct 6th am

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3 min 51 sec

Explanation, by screen capture video, of how to make comments on the YouTube videos Uploaded 2020 Oct 6th am

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6 min 53 sec, uploaded Oct 13th 8 pm

Posted 2020 Oct 13 th A short video to show the students how much progress we have covered so far in the first 4 classes, and where we are going in October

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14 min uploaded Oct 18 Sunday 4pm

Posted 2020 Oct 18 th A short video to show the students how much progress we have made in the unit on Government influence on trade the 5 th class in 2020 October - and what is comiing up for the 6th class

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Richardson, Louvre, Paris April 2017

. course text 2020  Global Business Today 5th Edition Just the printed text 9-781259-271250 the MRK460 book is in the "H" section for the first letter of the name of the first author on the spine, "Hill" .2019 outline senecacollege.ca/ssos/fi.....MRK460?schoolCode=77 .

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Assignment - for ALL sections (done in Sept-Dec 2020) - topic,  Ethics, or the Geographic Environment Prof. Richardson describing the ethics assignment - due 2nd week in Nov 2020 (the video to the left was done in 2012 but applies to 2020) - has to be done in a group of 5 ppl details  ...MRK460/assignmentMRK460-2020.htm

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Read The Newspaper Part 1

Read The Newspaper Part 2 getting rich on the stock market

Read The Newspaper Part 3 learn an Industry Sector

Read The Newspaper Part 4 Business magazines are important

Earning Class Participation Marks - basics

Class Participation - how you earn the highest marks

Class Participation - how they are calculated - the numbers

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Group Work - what the Report should look like - binding, pages, table of contents		Group Work / Reports Part 2 The importance of using "Mature Language" in your writing		Group Work / Reports Part 3 important considerations		Group Work / Reports Part 4 Coordinating the submission Communication w group members		Group Work / Reports Part 5 The importance of spelling and grammar and how you can help each other

Global Business and Marketing Plan Group Project "The Big Assignment Worth Many Marks ! !"
 

Global Business  and  Marketing Plan

Basically, your  task is to pick a company involved in many aspects of Global Business and Marketing and discuss what it does in the context of what you have been learning in the course.  Before we begin, we need to review the basic parts of a Marketing Plan and a Business Plan Strictly speaking it is not exactly a "Marketing Plan" as if you would do the target maket segmentation, 4 P's etc. for a new product launch etc.., but you do go through most of the components of a marketing plan, and the larger business plan. Remember, a Marketing Strategy ( witiger.com/marketing/MarketingStrategyMarketingPlan.htm)  is basically "who" you are selling to, your Target Market Segmentation + how you tweak the 4 P's. A Marketing Plan is looking at your marketing strategy, and adding in "when" you do things in order. A Business Plan is how you take into account the influences of the 6 E's and what the company needs to do to deal with those influences, in order to effectively do the 4 P's. Aside from the 6 E's Business plans also include "from where will you get money" to do everything, and people to do it (Human Resources) + plus "where" you will do everything.

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Global Business  and  Marketing Plan Components

T.O.C. - Table of Contents who is in the MRK460 group and who did what identify your product is it an existing product with a branded company, into a new market is it a totally new product of a new company discuss how you arrived at doing that product New Product Development Process (comes from MRK106) what opportunities are you exploring 4 types of opportunities Market Penetration Market Development Product Development Diversification identify the influencing environments 6E's economic technological political/legal - regulatory social-cultural geographic / weather competitive Other organizations offering the same product now Other organizations offering similar products now Other organizations offering a variation on the product that you cannot Organizations that could offer the same or similar products in the future Organizations that could remove the need for the product you are marketing explain your target market segment(s) remember your target market discussion is preceeded by a SWOT analysis so you'll know what your strengths and weakness are in most cases, each group will be discussing an "existing product" so you do not need to do a SWOT analysis on a new product, rather, simply discuss some of the Strengths and Weaknesses you see in the company's existing product. market research 5 step approach. This 5 step approach is what you would do in a new product launch.  What you will do for MRK460 is comment on some of what the company might have needed to have done better, or what info they need for a future situation you recomment define the problem analyze the situation get problem specific data interpret the data develop conclusions Product branding Price pricing objectives Promotion promotional mix mass selling advertising publicity viral marketing social media optimization personal selling sales promotion Place country(ies) in which you are expanding to   Also, discuss relevant existing, or your recommended Collaborative  Arrangements

1. Final Group Project  25%

Global Business and Marketing Plan Group Project  "The Big Assignment Worth Many Marks ! !" Dec 2020 described in detail lower down on this page. This course is about Global Marketing and Business. To "demonstrate" that you learned something "useful and interesting" you will work in a group to discuss a company involved in global business and marketing.   Part of your project will be to discuss the company in the context of the conventional headings for a formal business and marketing plan. scroll down this page til you get to this area.     You will see the headings for a formal business and marketing plan - but...BUT you are NOT required to discuss ALL of these with your company - just pick some. Most of your work will be discussing the company in the context of the topics you were taught in the course, eg   outsourcing ethics collaborative relationships TQM JIT Tariffs and Subsidies Viral marketing FDI Foreign Exchange Countertrade Political Risk Contingency Planning 4 types of mktg opportunities etc. + 6Es of course And each company will have different topics in their report - for example, Tesla may have a lot about the "Technology Environment". Canada Goose may have a lot about "Social Cultural Environment" or Weather. Roots might have a lot about joint ventures or alliances...basically you need to read a lot about your company to "know" things worthy of discussing. The report will be a typical typed word.doc which you email to the professor no later than Friday night Dec 11th Also, - for Nov-Dec 2020 the final written report will be still 25%, but a small part will include a narrative of how you were able to do the report by collaborating with your group members, did you meet in person, talk by phone, WhatsApp, Skype, use Google docs - describe how you "built" the report and who did what.

2. Final Group Project Video  25%

In a "normal" class in 4th or 5th semester in college you do a big project, AND, you typically do a presentation in class. . We cannot do a class presentation so the "equivalent" will be for you to make a short video 3-6 min aaproximately, discussing the things you found which were the "most interesting and useful to know". You can uplload this video to YouTube and send the link to the professor, or included the video file in the email. This is also due Friday night Dec 11th

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Grading Breakdown / Modes of Evaluation for  2021 Jan-Apr
 

.class work /  class participation-contribution  details of how to earn participation - contribution marks	20% calculated throughout the course
"The Assignment" (there is ONLY one assignment in the whole course) Video Assignment (Weather, or ethics, or Covid19) ..details	25% due 3rd week in March
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Global business and marketing plan a  Pre Report	5%
Global business and marketing plan –  a final written report 25% - for Jan-Apr the final written report will be  25%, but a small part will include a narrative of how you were able to do the reportby collaborating with your group members, did you meet in person, talk by phone, WhatsApp, Skype, use Google docs - describe how you "built" the report and who did what.	25%
Global Business and marketing plan – Group presentation (Video) - everybody in the group has to contribute to get the same mark - but not everybody has to speak during the presentation - contributing could include creating the PPT or making a video	25%
Midterm Test - short medium length answer essay questions done sequentially over the weeks in March
Final Exam There is no final exam in MRK460, and there has not been a final exam for several years. The emphasis is on learning the reality of the course content in the context of doing a large project about a company involved in global marketing and business, and sharing that work with other classmates in the form of a detailed presentation (now a YouTube video in 2021)

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Video describing how you need to set up a new YouTube account identifying yourself by name (just first name + course name) so when you make comments on the course videos, we can know who you are and you can get the proper marks for class participations / contribution You can also earn class participation marks right from the first day by replying to this video with a comment or question ! When you make comments on videos youcan earn marks by making a comment about the video making a comment in reply to another student's comment or earn extra marks by making your comment in the form of a "reply video"

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Subject Description "The course focuses on marketing  and business globally by analyzing the influencing environments. The subject considers market penetration and market development strategies (with an emphasis on collaborative partnerships), including the effects of globalization, ethics and CSR, risk and threat contingencies, government activities, NGOs and industry associations which all influence how enterprises adapt the 4Ps and their entry strategies to be competitive." 2020 Sept

7 min  01 sec  video (Camtasia screen capture) describing the course web page  witiger.com/senecacollege/MRK460.htm and what we will cover

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Learning Outcomes 2021 Jan

 Expanded detailed version

Upon successful completion of this subject the student will be able to:

1. Identify current trends effecting international businesses effected by changes in the,

Political / Legal and Regulatory Environment

Economic Environment

Social-Cultural  Environment

Technological  Environment

Geographic (weather)  Environment

Competitive  Environment

Learning Outcomes 2021 January - EXPANDED

1. Identify current trends influencing global business and marketing affected by changes in the

• Political / Legal and Regulatory Environment
• Economic Environment
• Social-Cultural  Environment
• Technological  Environment
• Geographic (Weather) Environment
• Competitive  Environment

• Political / Legal and Regulatory Environment
• tariffs, subsidies, dumping, quotas, VERs,customs valuations
• Canadian government services for exporters
• Embassies, Consulates and High Commissions
• trade agreements such as the USMCA / CUSMA, Canada-EU and Canada-Asia Pacific
• Economic Environment
• currency exchange rates and the IMF
• the World Bank as a funding sources for Canadian exports
• Social-Cultural  Environment
• Identify ethical issues along with the approaches to
• CSR Corporate Social Responsibility, bribery, and counterfeit branding as it effects companies doing business globally
• Technological  Environment
• access to export / import data online
• Social Media and Viral Marketing
• Geographic  Environment
• climate extremes that effect food production, manufacturing and shipping
• extreme weather events that effect population safety and business continuity
• Competitive  Environment
• direct competition
• indirect competition
• competition from businesses supported by Nation State enterprises

• Discuss Canadian government position on (e.g. USMCA / CUSMA)
• Globalization of government and NGOs, such as the WTO, IMF and the World Bank. (see LO #3

• Market Penetration
• Market Development
• Product Development
• Diversification

• Globalization of markets / customers
• Globalization of production and manufacturing
• Globalization of government and NGOs, such as the WTO, IMF and the World Bank.

6. Demonstrate effective and professional communication skills, both verbal and written, by the on-time submission of reports and class presentations.

7. Identify and assess the categories of risk and threats faced by exporters and evaluate relevant contingency planning

• Understand the basic components of Contingency Plans for a company
• Identify risk and threat indicators and sources of help / assistance for persons travelling to high threat regions

Read the newspaper on a regular basis Watch my YouTube video to understand why Part 1 www.youtube.com/watch?v=bcuw9bMYgHY (why this helps you in class, and in job hunting) Part 2 www.youtube.com/watch?v=8tXadb6IsKI ( a story abut how I made money on the stock market cause I read the newspaper and learned about a particular company)

	a site you should regularly visit for MRK 460 and, if you want contact info for a fed gov employee  old link http://direct.srv.gc.ca/cgi-bin/direct500/
	old link http://www.dfait-maeci.gc.ca/canadexport/menu-en.asp strongly recommended you read the top stories from CanadExport once a month

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"Engaging the audience" One student, Eddie Sirouspour in the wed section of MRK460 gave a prize to a member of the "student audience" when his group did their presentation Wed April 10th The prize was 2 tickets to see any favourite artist performing at the Festival's Mainstage Marquee Shows - i'd say this was a pretty impressive thing for Eddie to arrange and is a good example of a person trying to go "above and beyond" what is expected. Thanks Eddie, you made the Wed section memorable. WTGR

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WTGR in Taipei, Taiwan, pointing out the Canadian Flag
on the globe at Shen Pao-chen Hall

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misc.
 
 

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In Flanders Fields https://www.youtube.com/watch?v=1wFFOLgmM7c
The Vimy Glide https://www.youtube.com/watch?v=6CCvsyIGvwA&list=PL2PXaLXFkx996LxbKqSoRw3w57VGGdMZ_&index=5