Updated 2020 Jan 27th
MRK 460  Global Marketing
click
Richardson, Louvre, Paris April 2017
click
.
https://www.mheducation.ca/highereducation/products/9781259271809/connect+with+smartbook+online+access+for+global+business+today/ course text 2020 January
Global Business Today
6th Edition

Just the printed text
9-781259-271250

the MRK460 book is in the "H" section for the first letter of the name of the first author on the spine, "Hill"
Richardson pointing to where the book is on the shelf
.2019 outline
senecacollege.ca/ssos/fi.....MRK460&schoolCode=77
.
.
Jan Jan-Feb Feb-March March-April
Do we have a Quorum?
did Jan 6th Mon class
did Jan 7th Tue class
did Jan 8th Wed class
did Jan 9th Thu AM class
did Jan 9th Thu PM class
Shopify
did Jan 13th Mon class
did Jan 8th Wed class
did Jan 9th Thu AM class
did Jan 9th Thu PM class
reading the newspapers
business slang
SOPs
did Jan 6th Mon class
did Jan 7th Tue class
did Jan 8th Wed class
did Jan 9th Thu AM class
did Jan 9th Thu PM class
Takeaways
Tapdancing
did Jan 13th Mon class
did Jan 14th Tue class
did Jan 8th Wed class
did Jan 9th Thu AM class
did Jan 9th Thu PM class
Cultural appropriation
"Guerilla" marketing

Grizzly bear story(ies)
did Jan 13th Mon class
did Jan 7th Tue class
did Jan 8th Wed class
did Jan 9th Thu AM class
did Jan 9th Thu PM class
-  -  -  -  -  -  -
"uncontrollable" 6E's 
6 Environments
did Jan 6th Mon class
noted Jan 7th Tue class
did Jan 8th Wed class
"controllable" 4 P's
4 P's
did Jan 6th
- - - - - - - - - - - - - - - - - - - 
 
Chapter 1

Introduction

Basics of Int'l Biz specific to Canada
(ever section should read this)
http://www.youtube.com/watch?v=Cbg7WNnEHw4
audio is good, video sux
video summary of the course
--------------------------------------------
Difference between
Global Marketing and International Marketing
did 
------------------------------------
types of opportunities
(review from MRK106)
did Jan 6th Mon class
did Jan 7th Tue class
did Jan 8th Wed class
did Jan 9th Thu AM class
did Jan 9th Thu PM class
o Market Penetration
o Market Development
    - Telus
    - Rogers
    - Bell Mobility
o Product Development 
o Diversification
- relates to "why" companies do int'l biz
------------------------------------
Blackberry's
global marketing campaign
- for discussion throughout the term
related to Learning Objective 2,3
WTGR's Jan 2012 Toronto Star article re: Blackberry
did Jan 6th Mon class
did Jan 7th Tue class
did Jan 8th Wed class
did Jan 9th Thu AM class
did Jan 9th Thu PM class


discussed failures of
improper segmentation
did Jan 6th Mon class
did Jan 7th Tue class
did Jan 8th Wed class
did Jan 9th Thu AM class
did Jan 9th Thu PM class
 

GoPro
- not doing so well in 2018
did Jan 6th Mon class
did Jan 8th Wed class
did Jan 9th Thu AM class
did Jan 9th Thu PM class
- competition from new features on Android and iPhones
lm
Globalization
Globalization of Customers 
Globalization of Production 
Globalization of Government 
Text 5th Ed. p. 5-30
did Jan 13th Mon class
did Jan 14th Tue class
Modular form of global manufacturing / assembling
- explained in class
did Jan 13th Mon class
did Jan 14th Tue class

Globalization of Government 
WTO trade rulings
example - winter rims
CTC - Brazil
did Jan 14th Tue class

slowbalization

decrease in Globalization 
did Jan 
.
Big Mac Index
Sustainable Development
Text 5th Ed. p. 39
https://www.youtube.com/watch?v=qDjXtQRe5uk&
1 min 50 sec
Sustainability
Text 5th Ed. p. 39
Chapter 2

Canada Bill S-21
Corruption of Foreign Officials Act

Protection of 
Intellectural Property

GNI
PPP

Canada's top companies
did  Jan 6th Mon class
(somebody update this to earn class participation marks)

Canada's Trade and Investment
.
Canada - Branding
Country Image
.
Geographic Environment
and
"Climate Change"

Physical/Geographic
 Environment
introduced map of 
Canada versus U.S.A.
did 
Canada - USA 
map - differences
above the 49th
did Jan 13th Mon class
did Jan 7th Tue class
did Jan 8th Wed class
did Jan 9th Thu AM class
did Jan 9th Thu PM class
above the 60th
did Jan 7th Tue class
did Jan 8th Wed class
did Jan 9th Thu AM class
did Jan 9th Thu PM class

- and Global Markets p. 46
- Climate and Topography
Weather extremes
did Jan 13th Mon class
did Jan 14th Tue class
did Jan 15th Wed class
did Jan 16th Thu AM class
did Jan 16th Thu PM class


5 min 58 sec
T.R. interviewed on BNN
did Jan 13th Mon class
did Jan 14th Tue class
did Jan 15th Wed class
did Jan 16th Thu AM class
did Jan 16th Thu PM class

http://www.youtube.com/watch?v=t_WmaynNXkU
5 min 46 sec

https://www.youtube.com/watch?v=Cofa4GGdO3E&feature=youtu.be
Weather Extremes effect on the food system
- globalization of grain markets
from students in 
MRK460 Jan-Apr 2019
 
Contingency Planning
.
Contingency planning
did Jan 13th Mon class
did Jan 14th Tue class
did Jan 15th Wed class
did Jan 16th Thu AM class
did Jan 16th Thu PM classUTSC - exam contingency plan
outside the box
did Jan 13th Mon class
did Jan 14th Tue class
did Jan 15th Wed class
did Jan 16th Thu AM class
did Jan 16th Thu PM class
 
Sources of Information
.
sources of info
did Jan 6th Mon class
noted Jan 7th Tue class
did Jan 8th Wed class
did Jan 9th Thu AM class
did Jan 9th Thu PM class
- governments
- associations
story about industry associations
n
- corporate webpages
http://www.youtube.com/watch?v=wQko-o2Siq8
5 min 12 sec.
di
Diplomatic Posts
did Jan 6th Mon class
did Jan 7th Tue class
did Jan 8th Wed class
did Jan 9th Thu AM class
did Jan 9th Thu PM class
Embassy/High Commission
Consulate General
Consulate
.
https://www.youtube.com/watch?v=kIeQkreVIyo.
2 min 34 sec
explanation of embassies

LIST OF EMBASSIES AND CONSULATES
 travel.gc.ca/...
link March 2018
noted Jan 6th Mon class
 
Chapter 3

Cultural environment
did Jan 20th Mon class
did Jan 22nd Wed class
did Jan 23rd Thu AM class
did Jan 23rd Thu PM class
- marketing to diasporas
- rules for Doing Business across Cultures
di

http://www.youtube.com/watch?v=Pmb_dDQ-h6o
YouTube video
watch, and make comments
4 min 20 sec
,d
Translation problems
did Jan 20th Mon class
did Jan 22nd Wed class
read on your own

mother tongue marketing
marketing to different cultures - "DIASPORA"
- discussed Diaspora
did Jan 20th Mon class
did Jan 22nd Wed class
did Jan 23rd Thu AM class
did Jan 23rd Thu PM class

economist.com/node/21538742
 

 Mother tongue marketing on wordpress https://mothertongue
marketing.wordpress.com/
built by Alina M, Kristina K, and Asia B in March 2015
a
zzzzzzz

.click
Europe
population map
did Jan 22nd Wed class

source - The Economist magazine
world population map

-Hofstede
did Jan 20th Mon class
did Jan 22nd Wed class
did Jan 23rd Thu AM class
did Jan 23rd Thu PM class
2019 Text  5th Ed. p. 44--46
also Text  5th Ed. p. 113-115
- rules for doing business across cultures
 1.Uncertainty Avoidance 
 2.Power Distance
 3.Masculinity-Feminity 
 4.Individualism-Collectivism
------------------------ 
Canada - U.S.A.
.
 o NAFTA 

2020
 o USMCA  the American website
 o CUSMA  the Canadian website
di
 .
Why Americans are different than Canadians 

CAN-US relations
Canadian - American historical differences

https://www.youtube.com/watch?v=7dbXOQ77uS0
student video, 2010
7 min 35 sec
noted Jan 22nd Wed class
.
from The 
Richardson Report
Canada-U.S. differences
click for link
YouTube video
1 min 12 sec
did Jan 27th Mon class
quoting Hofstede..
due to population numbers and country of origin
Canada .. too many rules
Darwinism
- map of North America
- immigration patterns
- size of cultural groups
- multiculturalism

.
 
The Corona Virus
4th week of Janaury 2020
- a "teachable point"

Contingency Planning

Analyzed in the context of the 6 E's
o Politics, Regulations
o Economics
o Social-Cultural
o Technology
o Geography
o Competition

What is at risk
- population health
- corp. profitability
- government competency
 
 

zzzzzzzz
Chapter 4 Ethics
2019 Text  5th Ed. 
p. 127 - 143, 153 - 161

The Most Corrupt 
Business Sectors, 
according to the OECD report
 ...oecd-report.htm
1. Extraction 
   - mining - logging
2. Construction - building
3. Transportation
  - roads, railways, bridges
4. IT - telecommunications
 

Culture and the Workplace
2019 Text  5th Ed. p. 113-116

Ethics and bribery
b
.
STUDENT VIDEOS
ethics - previous videos by 
former students
CSR
Corporate Social Responsibility
2019 Text  5th Ed. p. 159-161
d
- Obstructionist Stance
- Defensive Stance
- Accommodative Stance
- Proactive Stance

Case Study - Toyota p. 159
di
Case Study - Apartheid
di
Case Study - blood diamonds
di

Case Study - Loblaws 2018
 .cbc.ca/news/.....TR quoted
di

ethics effected by the
6 Environments
d
http://www.youtube.com/watch?v=OBUaopHHxYU
you should watch on your own and make comments

https://www.youtube.com/watch?v=nBA1ud6QtyE
explanation of the origin of the word "Stakeholders"
3 min 37 sec
did Sept 18

Ethics and Whistleblowers
ethics-whistleblowers.htm
fo

ethics re: Toyota
http://watch.bnn.ca/#clip270260
WTGR on BNN News
need someone to find the correct URL link
.
Canada’s Fight against Foreign Bribery
Eighteenth Annual Report to Parliament
 .international.gc.ca/..report

ethics re: SNC Lavalin
Feb-Apr 2019
Lavalin was charged with paying bribes to Libya
d
click to see map
.
Minister Jody Wilson-Raybould
 - political power in Quebec
M.Rempel summary / YouTube
.
Gerald Butts rebuttal / YouTube
.
Viral Marketing
in the context of the 
Cultural Environment
Globalization of customers
- 2013 Superbowl commercial
- Jamaican VW 1 min 
d
- parody / spoof version 2 min
d
.
Viral videos depend
on good story telling
- grizzly bear story
did Jan 8th Wed class
 
2019 Superbowl Commercials
WTGR's personal fav
Verizon - honours First Responders
d
click
explained "Green lights"

Google - global branding
- India partition video
3min 32 sec
a "story" of reunion that many cultures can relate to
didU

- Saroo Brierley video 3min 

Cultural appropriation
Toyota Swagger Wagon
di

Bell Commercial / Dieppe 1 min
WTGR Flanders 1 min 27 sec
Bell, Poppy 2015 1 min 30 sec
 
 
Chapter 5 Theory

PLC Product Life Cycle
Text 5th Ed. p. 186

Int'l Trade Theories

Marketing Orientation for Int'l Business
http://www.youtube.com/watch?v=qE4w4VwEdSU&list=UUAtk_NQTEd9jP4hEI6lPUHA

Tim Hortons selling tea
told students to watch and make comments
 
Chapter 6
.
Govt Influence on Trade
Government Intervention
Protectionism and
Gov't Trade Barriers
Text 5th Ed. p. 212

Canadian gov't policy 
which effect trade
st

Tariffs
Text 5th Ed. p. 205
dS
Tariffs "in the news" march 2018 because POTUS Trump threatened to put a tariff on Canadian Steel
https://www.youtube.com/watch?v=F3_t9zu4Vdw
5 min 24 sec
noted
This video is  a discussion of Tariffs
Tariffs - basics
Ad Valorem taxes
WTO and tariffs
negative effects on Americans
positive effects on Americans
negative effects on Canadians

Subsidies
Text 5th Ed. p. 205
diMS

http://www.youtube.com/watch?v=jV-d7r0J8HU
Trade Barriers 7 min 7 sec
- raisins from Turkey
J
d
- jam to Hong Kong
di
- margarine / Walmart

Quotas
Voluntary Export Restraints
Text 5th Ed. p. 208
Local Content Requirements

Dumping and C.B.S.A.
dS
Text 5th Ed. p. 211
click to view
dumping example 
explained by students
1 min 29 sec
notT

WTO
Text 5th Ed. p. 224-229
 
Chapter 7 FDI
.
FDI Foreign Direct Investment
 o FDI Concepts
dMT
 o FDI in Canada
diMT

Source of FDI
Text 5th Ed. p. 240

Sovereignty Issues
Text 5th Ed. p. 31, p.259
diMT

Prof. Demos Articles
 ....witiger.com/senecacollege
/MRK460-Demos/
added july 3rd
.
Chapter 8
.
Multinational Market Regions and Market Groups
related to Learning Objective 6
European Union
Text 5th Ed. p. 282-284
Andean Pact
Mercosur
BRIC
Caricom
TPP Trans Pacific Partnership
ASEAN
APEC
.
OECD
dT
.
Country Evaluation and Selection
- choosing mktg  production sites, 
- weighing variables
Chapter 9 4X
.
Foreign Exchange Market
4X
diU
Currency Conversion
Spot Exchange Rates
Forward Exchange Rates

Currency Swaps

Countertrade
Text 5th Ed. p. 335
 - Coke/Pepsi.Russia
- Cuba-Canada cigars
dU
 
Chapter 10
.
Exchange Rate fluctuations
Pegged Exchange Rate
Floating Exchange Rate

Central Bank
Gold

IMF
Text 5th Ed. p. 348, 360-364
d
.
World Bank
Text 5th Ed. p. 349-350
dT
.
IMF / Moral Hazard
.
https://www.youtube.com/watch?v=ix5ST_m6_MI
watch and make comments
Text 5th Ed. p. 365
diS
.
Chapter 11
.
Firm as a value chain
The Role of Strategy
Experience Curve
Economies of scale
Leveraging Core Competencies
Pressures
-for cost reductions
-local responsiveness

International Strategy
Multidomestic strategy
Global Strategy
Transnational Strategy
 
 
Political Risk

0 Political Environment
.
Redberry
Chevy Lumina in NYC
Gator Teds - MJ
French language laws
.
0 Political risk
.
business continuity
disaster recovery
crisis management
country risk analysis

political risk actions
 - Confiscation
-  Expropriation
-  Domestication(Nationalization)

Political and Legal environment
0 Defensive / Integrative
dS
0 Personal risk
registration with the Canadian Embassy
dS
 
Canadian Government

Canadian Government
Partnerships and Organizations
 https://international.gc.ca/world...

Cdn Gov't agencies
CCC ccc.ca
diT
CBSA cbsa-asfc.gc.ca
di
EDC  edc.ca
d
DFAIT international.gc.ca
.
Chapter 12

Should we expand or not
Why Export
d
Proactive reasons

details...redkalinka.com...
Reactive reasons

First Mover Advantages
Text 5th Ed. p. 411
- early bird gets the worm
- 2nd mouse gets the cheese
did Jan 8th Wed class
did Jan 9th Thu AM class
 - MacDonalds - Subway

Various 
"Choice of Entry Modes"
Text 5th Ed. p. 414-422
related to Learning Objective 5
Strategies for International Expansion
Collaborative  Arrangements
diT
http://www.youtube.com/watch?v=Dy_3tvCrXao
4 min

- make comments on the video
Indirect Exporting 
Co-op or Piggyback Exporting
Direct Exporting 
Licensing
Franchising
Contract Manufacturing
Management Contracts
Turnkey Operations
Joint Venture
 - Co-op Joint Venture
 - Equity Joint Venture
Alliances
 - Strategic Alliances
 - Equity Alliances
Wholly Owned Subsidiaries 
 - Acquisitions
 - Greenfield Operations
Consortiums
-

Strategies for International Expansion
HR staffing policies
diMT
Managing diverse workforce
dT
 o Ethnocentrism
 o Polycentrism
 o Regiocentrism
 o Geocentrism

HR - wage rate comparisons
.
https://www.youtube.com/watch?v=I847nFEnPmg
d
discussed Russell Peters video in the context of "accents"
 youtube.com/watch?
v=z4KhEj0ai5E
sh
.
 
Chapter 15 

Outsourcing and
Offshoring
T
.
Offshoring to India, China
Offhshoring moving to Mexico because of NAFTA
-------------------- 
explained the ancient spice trade as a part of the origins of global business and the relationship to nutrition
d

--------------------------------
Chapter 11
The Int'l Marketing Mix
- Products / Services

Chapter 11
Product Quality
TQM 
di
https://www.youtube.com/watch?v=l0sq7WNz1c4&feature=youtu.be
done by Vincent Chiu and Kevin Tu, 5 min 17 sec
dio
.
why 99.9 accuracy is not enough when you make 10 million units
diS
.
click to view
notT
Prof. Richardson
interviewed on CTV about car recalls re: 
Product Quality
-- 
Video Assignment 2019
Ethics / Weather
Details
.
STUDENT VIDEOS
the first ones for July 2018
https://www.youtube.com/watch?v=v7Cuby_KrtY&feature=youtu.be
up
.
and
https://www.youtube.com/watch?v=FMdlNKUZxkw
upl
.-
the first one for March 2018
click to view

-

Just In Time (J.I.T.)
dS
http://www.youtube.com/watch?v=RxTbkSg6v_s
d
.-  -  -  -  -  -  -  -
Drones / UAVs
Drones are potentially a part of JIT
d

Chapter 11
Product Quality
.
Market Development 
Market Penetration
selling more to existing customers versus selling more to new customers
http://www.youtube.com/watch?v=_rQzCL0FwX0
di
video on advantages of
Market Development in the context of profile info on customers and outsourcing risks
goes w the Outsourcing discussion
------------------------------------------------
Universal Standards
ISO 9000
www.iso.org
di
Barriers to Entering Global Markets
Protectionism
Govt Influence on Trade

Brands in int'l markets
d
look for other examples of Canadian brands marketed outside Canada

Country Image Effects on 
Branding
(read on your own)

ExportFinancing
CdnGovt
dT
- DFAIT, - CIDA
- EDC, - CCC
- PEMDs
using the strategy of networking through industry associations
http://www.witiger.com/internationalbusiness/countryinfoAssociations.htm

----------------------------------------------
Chapter 12
The International Marketing Mix: Distribution

Trading Companies p. 380
- keiretsu
- sogoshosha
d
Using the Internet for distribution
benefits and limitations
diMT
Freight Forwarders p. 394
Canadian International Freight Forwarders Assoc
 www.ciffa.com
------------------------------------------
Chapter 13
The International Marketing Mix: Pricing

dumping p. 419

Pricing Strategies
- skimming
- geographic pricing
d

p.423-425
.
.
LCs Letters of Credit p. 428
did
-----------------------------------------------
Chapter 14
The International Marketing Mix: Integrated Communications

Global Advertising p. 439

Cultural Diversity
d0

Media (Social Media)

Trade Shows / Fairs
Trade Missions p. 461
din
-----------------------------------------------
Chapter 17
Trends effecting int'l marketing p. 531
- online business
- social media
- multi-culturalism
- tribal consumers p. 541
----------------------- 

How  why companiea do an IPO
dMS
"go to the street"
- list their stock on the stock market

5 min 16 sec
d
- - - - - - - - - - - - 
 
Domain Names 
di
o marketing strategies
o registering a domain
o domain scams
o domain phishing
o domain hacking
o domain disputes
o domain Verisign issues

http://www.youtube.com/watch?v=Wpx5IMduWX4
phishing and spear phishing explained in a video

Domain Name Videos
assigned for ..
class told to watch, and make comments
http://www.witiger.com/ecommerce/domainnamesregister.htm
Video 1  intro
Video 2 registration / hosting
Video 3  TLDs
Video 4  mktg strategies
Video 6  hacking

-----------------------. 
Marketing Plan Presentations
Presentation Tips

Marketing Plan Group Project Details
M

click to make comments on the whole course
Final Comments on the whole course for 2014, can be used for 2020
nn
-----------------------------------------------
Presentation Tips
 witiger.com/tips.htm
di
- don't say numbers unless you compare
- don't say dates unless you explain meaning
- explained tap dancing
- powerpoint not powersentances
-  -  -  -  -  -  - 
 Global population trends 
di

 

Redneck Marketing ?

1 min 18 sec
did Jan 8th Wed class
 
 
"Success leaves clues"
Tony Robbins
di
.
The Richardson Report
series of mini lectures by WTGR on YouTube
series of 8 videos done by T. RIchardson and M. Jagdeo 2018 Aug
o The way business is taught
o Canadian / Americans
o Over population
o  Artificial Intelligence
o Vimy Ridge - tactics
o America - China, bad marraige
o Pyramids - not slave labour
o Bitcoin

 ------------------------------------------
sulibreezy
Hate School/Love Education
d

countries over 200 million

di

di
 
 

-----------------------------------
sulibreezy 2012
Hate School/Love Education
did Jan 22nd Wed class
our (UTM) 2014 response
invited students to make their own for 2020
(1,200 hits 2014 Mar 26th)
(7,987 hits 2015 Jan 6th)
(15,000 hits 2016 Jan 6th)
(19,000 hits 2020 Jan 22nd)

 

2020 Jan
Mon 3:20 - 6pm
Markham room 470
Jan 6
Jan 13
Jan 20
Jan 27 Video Assignment explained
Feb 3
Feb 10
Feb 17 holiday
Feb 24-28 break week
March 2 Test Question 1
March 9 Test Question 2
March 9 Video Assignment due
March 16 Presentation Prep Assignment 5%
March 23
March 30 Presentations
April 6 Presentations
Apr 13-17 exam week 

Presentation tips
.
Presentation Marks Sheet

2020 Jan
Tue 12:35-3:10pm
Newnham room A4503
Jan 7
Jan 14
Jan 21 prof sick
Jan 28 Video Assignment explained
Feb 4
Feb 11
Feb 18 Test Question 1
Feb 24-28 break week
March 3 Test Question 2
March 10
March 10 Video Assignment due
March 17 Presentation Prep Assignment 5%
March 24
March 31 Presentations
April 7 Presentations
Apr 13-17 exam week 

Presentation tips
.
Presentation Marks Sheet

2020 Jan
Wed 2:25-5:05pm
Markham room 470
Jan 8
Jan 15
Jan 22
Jan 29 Video Assignment explained
Feb 5
Feb 12
Feb 19 Test Question 1
Feb 24-28 break week
March 4 Test Question 2
March 11
March 11 Video Assignment due
March 18 Presentation Prep Assignment 5%
March 25
April 1 Presentations
April 8 Presentations
Apr 13-17 exam week 

Presentation tips
.
Presentation Marks Sheet

2020 Jan
Thu 11:40 - 2:20 pm
Newnham room A4505
Jan 9
Jan 16
Jan 23
Jan 30 Video Assignment explained
Feb 6
Feb 13
Feb 20 Test Question 1
Feb 24-28 break week
March 5 Test Question 2
March 12
March 12 Video Assignment due
March 19 Presentation Prep Assignment 5%
March 26
April 2 Presentations
April 9 Presentations
Apr 13-17 exam week 

Presentation tips
.
Presentation Marks Sheet

2020 Jan
Thu 3:20 - 6 pm
Newnham room B3089
Jan 9
Jan 16
Jan 23
Jan 30 Video Assignment explained
Feb 6
Feb 13
Feb 20 Test Question 1
Feb 24-28 break week
March 5 Test Question 2
March 12
March 12 Video Assignment due
March 19 Presentation Prep Assignment 5%
March 26
April 2 Presentations
April 9 Presentations
Apr 13-17 exam week 

Presentation tips
.
Presentation Marks Sheet

.Prof. Tim Richardson
tim.richardson"@"senecacollege.ca
tel: 416-491-5050 ext 77534 Markham
tel: 416-491-5050 ext 24544 Newnham
http://www.youtube.com/watch?v=VgZGS3vvm_A Assignment - for ALL sections 
(done in Jan-Apr 2020)
- topic, 
Ethics, or the Geographic Environment

Prof. Richardson describing the ethics assignment
- due first week in March 2019
(the video to the left was done in 2012 but applies to 2020)

- has to be done in a group, 3, 4 or 5 ppl
- when you are finished, give the file to WTGR on a USB so it can be loaded on to the WTGR YouTube channel

 

v.
http://www.youtube.com/watch?v=bcuw9bMYgHY http://www.youtube.com/watch?v=8tXadb6IsKI http://www.youtube.com/watch?v=Zh_3o1npTEg http://www.youtube.com/watch?v=k1w28eG3jyA http://www.youtube.com/watch?v=xRrPMWWENhM http://www.youtube.com/watch?v=TI8JxwBvnII http://www.youtube.com/watch?v=wCxYyI_iWj0
Read The Newspaper
Part 1
Read The Newspaper
Part 2
getting rich on the stock market
Read The Newspaper
Part 3
learn an
Industry Sector
Read The Newspaper
Part 4
Business magazines
are important
Earning
Class
Participation
Marks
- basics
Class
Participation
- how you earn the highest marks
Class
Participation
- how they are calculated
- the numbers
..
http://www.youtube.com/watch?v=LxguksrUZfk http://www.youtube.com/watch?v=B7e9WSnC0Tk http://www.youtube.com/watch?v=ybZbld2gyLI http://www.youtube.com/watch?v=bsPyhq52IwU http://www.youtube.com/watch?v=FiLByz-IaAE&feature=youtu.be
Group Work
- what the Report should look like
- binding, pages, table of contents
Group Work / Reports Part 2
The importance of using "Mature Language" in your writing
Group Work / Reports Part 3
important considerations
Group Work / Reports Part 4
Coordinating the submission
Communication w group members
Group Work / Reports Part 5
The importance of spelling and grammar and how you can help each other

Global Marketing Plan

Components


 
Grading Breakdown / Modes of Evaluation for  2020
 
class work /  class participation-contribution 15%
details of how to earn participation - contribution marks
30%
Group Video Project 15%
Group Video Project details
International marketing plan – Group report
the 25% may be divided into a
Pre Report Assignment 5%
a final written report 20%
25%
International marketing plan – Group presentation
- everybody in the group has to contribute to get the same mark
- but not everybody has to speak during the presentation
- contributing could include creating the PPT or making a video
20%
Midterm Test
- short medium length answer essay questions
25%
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http://www.youtube.com/watch?v=bcuw9bMYgHY Read the newspaper on a regular basis

Watch my YouTube video to understand why

Part 1 www.youtube.com/watch?v=bcuw9bMYgHY
(why this helps you in class, and in job hunting)

Part 2 www.youtube.com/watch?v=8tXadb6IsKI
( a story abut how I made money on the stock market cause I read the newspaper and learned about a particular company)

m
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http://www.dfait-maeci.gc.ca/menu-e.asp a site you should regularly visit for MRK 460
and, if you want contact info for a fed gov employee 
old link http://direct.srv.gc.ca/cgi-bin/direct500/
http://www.dfait-maeci.gc.ca/canadexport/menu-en.asp old link http://www.dfait-maeci.gc.ca/canadexport/menu-en.asp
strongly recommended you read the top stories from CanadExport once a month
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MRK460 2014 Jan-Apr 2014 outline used at Markham campus senecac.on.ca/cgi-bin/subject?s1=MRK460http://www.senecac.on.ca/ssos/findOutline.do?schoolCode=SMM&termCode=20141&subjectCode=MRK460
MRK460 2012 Jan-Apr 2012 outline used at Markham campus senecac.on.ca/outlines/121/SMEB/MRK460.HTM
MRK460 2010 Outline (summer 2010) used at Markham campus  senecac.on.ca/outlines/102/SMEB/MRK460.HTM
MRK460 2008 Outline (summer 2008) used at Markham campus senecac.on.ca/outlines/082/SMEB/MRK460.HTM
IBM600 2007 Outline as used at Markham campus   http://www.senecac.on.ca/outlines/071/FOB/IBM600.HTM
IBM600 2008 Outline as used at Newnham campuss http://www.senecac.on.ca/outlines/081/FOB/IBM600.HTM

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"Engaging the audience"
One student, Eddie Sirouspour in the wed section of MRK460 gave a prize to a member of the "student audience" when his group did their presentation Wed April 10th

The prize was 2 tickets to see any favourite artist performing at the Festival's Mainstage Marquee Shows - i'd say this was a pretty impressive thing for Eddie to arrange and is a good example of a person trying to go "above and beyond" what is expected.

Thanks Eddie, you made the Wed section memorable.
WTGR

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click to see larger
WTGR in Taipei, Taiwan, pointing out the Canadian Flag
on the globe at Shen Pao-chen Hall

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