Last Updated 2023  Feb 6th
previous term  witiger.com/senecacollege/MRK460-2022-12Dec-31.htm
https://employees.senecacollege.ca/spaces/40/office-of-the-registrar-administrative-information-and-resources/files/13277/academic-year-dates-2022-2023
Seneca Professors  and Staff employee directory https://employees.senecacollege.ca/people
.
SENECA COLLEGE,  TORONTO 
taught by 
Prof. Tim Richardson 
  MRK 460 - Global Marketing and Business
  WEEK by WEEK DETAILED LECTURE NOTES 
  2023  Jan - Feb - Mar - Apr
.
 
 I WEEK by WEEK TOPIC SCHEDULE  I WEEK by WEEK DETAILED LECTURE NOTES I CLASS PARTICIPATION  I ASSIGNMENTS and Project
I MAIN 460.htm PAGE  I TEXTBOOK I TEST and EXAMS I TIPSI INT'L BIZ SHORTCUTS  I CONTACT INFO  I GRADING and EVALUATION   Misc.I

 
 
Mon Noon
Section SEE 
Winter 2023 - Jan Winter 2023 - Feb Winter 2023 - Mar Winter 2023 - Apr
10:45am - 1:25pm

ONLINE

Jan 9th Mon first class
Jan 16th
Jan 23rd
Jan 23rd Video
Assignment explained
Jan 30th
Feb 6th
Feb 13th
Feb 20th no class   Holiday
Feb 27th - Mar 3rd
Study Week 
 
 
 

 

Mar 6th
Video Assignment DUE
Mar 13th
Mar 20th
Mar 27th

Final Project
- what goes into it
20 min video on what topics should be in the final report

Mar 27th
Apr 3rd
Apr 7th no class Holiday
Apr 10th
Apr 17th
Apr 21st Winter Term Ends
Apr 24th grades due 09:00am
Apr 26th Promotion Meetings
.
Wed Morning
Section ZSS 
Winter 2023 - Jan Winter 2023 - Feb Winter 2023 - Mar Winter 2023 - Apr
11:40 am - 2:20 pm

Markham Campus
Flex class

Attended and
Online

room M300

Jan 11th Wed first class
Jan 18th
Jan 25th
Jan 25th Video
Assignment explained
Feb 1st
Feb 8th
Feb 15th
Feb 22nd
Study Week 
Feb 27th - Mar 3rd
 
Mar 6th
Video Assignment DUE
Mar 8th
Mar 15th
Mar 22nd
Mar 29th

Final Project
- what goes into it
20 min video on what topics should be in the final report

Mar 29th
Apr 5th
Apr 7th no class Holiday
Apr 12th
Apr 19th
Apr 21st Winter Term Ends
Apr 24th grades due 09:00am
Apr 26th Promotion Meetings
.
Thu noon
Section SFF 
Winter 2023 - Jan Winter 2023 - Feb Winter 2023 - Mar Winter 2023 - Apr
10:45am - 1:25pm

ONLINE

 

Jan 12th Thu first class
class cancelled - prof injured
Jan 19th
Jan 26th
Jan 26th Video
Assignment explained
Feb 2nd
Feb 9th
Feb 16th
Feb 23rd
study Week 
Feb 27th - Mar 3rd
 

 

Mar 6th
Video Assignment DUE
Mar 9th
Mar 16th
Mar 23rd
Mar 30th

Final Project
- what goes into it
20 min video on what topics should be in the final report

Mar 30th
Apr 6th
Apr 7th no class Holiday
Apr 13th
Apr 20th
Apr 21st Winter Term Ends
Apr 24th grades due 09:00am
Apr 26th Promotion Meetings
.
Fri noon
Section SGG 
Winter 2023 - Jan Winter 2023 - Feb Winter 2023 - Mar Winter 2023 - Apr
10:45am - 1:25pm

ONLINE

Jan 13th Fri first class
Jan 20th
Jan 27th
Jan 27th Video
Assignment explained
Feb 3rd
Feb 10th
Feb 17th
Feb 24th
Study Week 
Feb 27th - Mar 3rd

 

Mar 6th
Video Assignment DUE
Mar 10th
Mar 17th
Mar 24th
Mar 31st

Final Project
- what goes into it
20 min video on what topics should be in the final report

Mar 31st
Apr 7th no class Holiday
Apr 14th
Apr 21st Winter Term Ends
Apr 24th grades due 09:00am
Apr 26th Promotion Meetings

Academic Year Dates 2022-2023  https://inside.senecacollege.ca/registrar/2022-23.pdf
 

Learning Outcomes Expanded detailed version

Zoom login link https://senecacollege-ca.zoom.us/
...
2023 Jan 9th - 13th    WEEK 1
.
2023 January
.
first class

Mon 10:44-1:25 
Section SEE Online

Wed 11:40 - 2:20
Section ZSS attended class
Markham Campus room M300

Thu 10:45 - 1:25
Section SFF Online

Fri 10:45 - 1:25
Section SGG Online

uploaded "first 3 classes summary" video 2022 June 10th at https://youtu.be/k8p3A5IKHtM
This video would also be a good intro to the first three classes of the May-Aug version of this course

Class Participation
Before we begin discussing the topics, understand that a big part of marks for this course is "class participation / contribution", 
.
When you make a comment, type in to the comment your first name, and class section (you do not need to put in your last name or student number)
3 min 51 sec
Here is a video explanation, by screen capture video, of how to make comments on the YouTube videos. You can earn marks from the first week by making comments https://www.youtube.com/watch?v=pfridDWR7mI&t=7s
need help right away?
Email w cell number, i will call you back
.

.
2023 Jan 9th - Jan 13th

first class
for Mon Jan 9th
for Wed Jan 11th
for Thu Jan 12th
for Fri Jan 13th

intro to www.witiger.com
click to view 2022 video
I was sick for the "IntroClass" 2022 Jan 13th. But, as a "back up plan" I made this 9 min video to show you what we would have covered if we had a "normal" start. 
https://youtu.be/xzTXeElwomw
It can be similarly useful in Jan 2023

So, watch the video, then go to the site 
(witiger.com/senecacollege/MRK460.htm)
and click on and read / view the content indicated, and if you make any comments on the videos, it counts for class participation right away.

.
.
10 videos made March 24-29 2020
for all 4 sections, look at these videos on your own time
"landing page" for the 10 videos about the course made in March 2020 
noted Mon Jan 9th
for Wed Jan 11th
for Thu Jan 12th
for Fri Jan 13th
 

 

http://www.witiger.com/senecacollege/MRK460-5-videos.html "landing page" for the 5 videos I did 2021 April 10th discussing "what goes in" to your final group project report
 

 

.
first class
click to see larger
.
First Class - Do we have a Quorum?
.
importance of vocabulary
did Mon Jan 9th
for Wed Jan 11th
for Thu Jan 12th
for Fri Jan 13th

Tapdancing
did Mon Jan 9th
for Wed Jan 11th
for Thu Jan 12th
for Fri Jan 13th
 

 

business slang, "go to the street", re: IPOs
Shopify
 witiger.com/senecacollege/wtgr-shopify.htm
did Mon Jan 9th
for Wed Jan 11th
for Thu Jan 12th
for Fri Jan 13th + Jan 20th

SOPs
did Fri Jan 13th
SitRep
did Fri Jan 13th
Go/no GO, 
Takeaways, 

Brought to the table, 
"tyranny of quarterly earnings"

...

..
first class
 

Read
The 
Newspaper

reading the newspapers
 
not in the textbook
.
 

 

Read The Newspaper id
3 min 35 sec 4 min 1 sec 2 min 55 sec
Read The Newspaper
Part 1
did  Mon Jan 9th
for Wed Jan 11th
for Thu Jan 12th
for Fri Jan 13th
Read The Newspaper
Part 2
getting rich on the stock market
did  Mon Jan 9th
for Wed Jan 11th
for Thu Jan 12th
for Fri Jan 13th
Read The Newspaper
Part 3
learn an
Industry Sector
Read The Newspaper
Part 4
Business magazines
are important
...
...
Grizzly Bear Stories
..
.https://www.natureconservancy.ca/en/what-we-do/resource-centre/featured-species/mammals/grizzly_bear.html
The need for developing compelling story telling skills and narratives to allow you to be "convincing" when explaining things in business and marketing, and life. 
The idea is that you would "collect" stories over the course of your life and use these when you need to communicate something important.
7 min 59 sec 3 min 15 sec
Part 1 
watch the video and make comments
did  Mon Jan 9th
for Wed Jan 11th
for Thu Jan 12th
for Fri Jan 13th
Part 2 
Teaching and Learning using "Grizzly Bear Stories"
watch the video and make comments 
told the story about budo in Nippon from bullying leading to..
.
Introduction
for Basics of Int'l Biz specific to Canada
watch on your own time
http://www.youtube.com/watch?v=Cbg7WNnEHw4
audio is good, video sux, 
video summary of the course
Difference between Global Marketing and
International Marketing
NLIN
2023 Jan 16th - 20th  WEEK 2 .ONLINE LECTURE USING MATERIAL FROM  http://www.witiger.com/senecacollege/MRK460.htm
AND the Textbook online material https://connect.mheducation.com/......
.ONLINE E LECTURE USING MATERIAL FROM  http://www.witiger.com/senecacollege/MRK460.htm
AND the Textbook onli
What is Global Marketing
.
- mkt dvlpmt vs mkt penetration
witiger.com/../4opportunities.htm
2 min 16 sec
- 4Ps have to change
5 min 19 sec 6 min 42 sec
watch on your own time Very interesting intro to the 
MRK460 course, and the 6Es w 
scenes from the prof's house in
do
watch on your own time
...
.
What is Global Marketing
.
types of opportunities
The Ansoff Matrix
(review from MRK106)
o Market Penetration - see to existing
o Market Development - sell to new
    - Telus
    - Rogers (Fido)
    - Bell Mobility
o Product Development
o Diversification
- relates to "why" companies do int'l biz
Steve Jobs / Apple
...
for Mon Jan 9th
for Wed Jan 11th
for Thu Jan 12th
didr Fri Jan 20th
Why "DO" Int'l Business
Why Export
WHY EXPORT  witiger.com/internationalbusiness/whyexport.htm
  o Why Companies Grow 
                   (Grizzly Bear story about children 13/14)
.
   o Why Companies get involved in International Business
   o Reactive Reasons, Proactive Reasons for exporting

The main purpose of business is to make money for the people who own the business.
All other objectives are secondary to achieving this goal 
- it may sound heartless, but it is the essence of capitalism.

Why Companies get involved in International Business
for Mon Jan 9th
for Wed Jan 11th
for Thu Jan 12th
for Fri Jan 13th
There are 4 major operating objectives that may cause companies to develop International Business
   1  To expand sales
   2  To acquire resources
   3  To diversify sources of sales 
   4  To diversify sources of supplies

..
Why "DO" Int'l Business

Reactive Reasons

.
Reactive reasons for going international include
   o Market
   o Competitive Environment
   o Political Environment
   o Economic Environment
   o chance occurrence
..
Why "DO" Int'l Business

Proactive Reasons

.
Proactive reasons for going international include
Expanding sales by strategically seeking out advantages
     launch an offensive into a new market before competitor does (eg. like Pepsi into Russia, before Coke)
power and prestige
economic Environment
     lower costs of labour, production and energy
political environment
     less stringent rules and regulations effecting pollution and labour
     incentives
..
Review importance of 6Es and 4Ps

https://youtu.be/Ykj0lxsQFmA
5 min 8 sec
This video talks about the 6 Environments in the context of knowing them, so you can 
avoid an
unrecoverable mistake

every section should watch this and make a comment (to prove you watched it)
important to understand the concept of an "unrecoverable mistake" so that you mske your best efforts to avoid this

click to view video
2 min 41 sec 
"What is Marketing" 
The 10 fingers of Business and marketing 
4Ps and 6Es
did Mon Jan 9th
for Wed Jan 11th
for Thu Jan 12th
did Fri Jan 20th
..

The 10 fingers of Business and marketing on WTGR's LinkedIn account
https://www.linkedin.com/posts/
w-tim-g-richardson-77472a15
_the-10-fingers-of-marketing-and-business-
activity-6698473997409120257-kGVd
..
6 Environments  (Business)
did Mon Jan 9th
for Wed Jan 11th
for Thu Jan 12th
for Fri Jan 13th
  • Political / Regulations
  • Economic
  • Social / Cultural
  • Technology
  • Geography / Weather

  • Competition
    possibly the most important
     did Sept 9th SDD
    did Fri Jan 20th
4P's  (Marketing)
did Mon Jan 9th
for Wed Jan 11th
for Thu Jan 12th
did Fri Jan 20th
  • Product
  • Price
  • Promotion
  • Place
.
.What we have done in the first 2 classes and what we will do in the 3rd week youtube.com/watch?v=6ezGMiEyfR0
Video explaining what we are doing  did do Feb 2nd, 3rd, 4th 2021
https://youtu.be/98U5qgLfQGQ
6 min 34 sec
.
Competitive environments..
Competition Basics (quick review from MRK106 and BAM101
Mon Jan 23rd
for Wed Jan 25th
did Thu Feb 2nd
for Fri   Jan 27th
not in the textbook
.
Yahoo vs Google
early bird gets the worm vs. second mouse gets the cheese
.
Business competitors are:
  • Other organizations offering the same product or service now 
  • Other organizations offering similarproducts or services now 
  • Other organizations offering a variation on a product or service, that you cannot
    • which could be because 3rd party vendors make accessory items, or "apps" for you, or your competition
    • which could be because you did not update your software to follow trends
  • Organizations that could offer the same or similar products or services in the future 
  • Organizations that could remove the need for a product or service we sell
.
.
Sources of Information
1 governments
2 associations
3 corporate webpages

sources of info on
for Mon Jan 16th
for Wed Jan 18th
for Thu Jan 19th
for Fri   Jan 20th

not in the textbook
.

.
 

click for video link
Student Sindha, summarizing the main points in "Sources of Information", and how her group used it in their assignment
story about industry associations
5 min 12 sec
Associations
for Mon Jan 16th
for Wed Jan 18th
for Thu Jan 19th
for Fri   Jan 20th
http://www.youtube.com/watch?v=wQko-o2Siq8
3 min 38 sec .
- corporate webpages
- the CEO's speech
for Mon Jan 16th
for Wed Jan 18th
for Thu Jan 19th
for Fri   Jan 20th
 spotting trends, Ranger youtube.com/watch?v=a5JomDDBSio
. .
2023 Jan 16 - 20th WEEK 3 .ONLINE LECTURE USING MATERIAL FROM  http://www.witiger.com/senecacollege/MRK460.htm
AND the Textbook online material https://connect.mheducation.com/......
.O
Globalization


.
Chpt 1
p. 5 - 15
p. 24 - 29
 

LO2, LO3

Understanding Globalization relates to evaluating the competition a firm faces
Globalization
Globalization of Customers / Market
Globalization of Production
Globalization of Government 
Mon Jan 23rd, Feb 6th
for Wed Jan 25th snow day
for Thuan 26th snow day
did Fri   Jan 27th
Globalization of Production
iPhone 6

Mon Jan 23rd, Feb 6th
for Wed Jan 25th snow day
for Thuan 26th snow day
did Fri Feb 3rd
iPhone 13
iPhone 13
from student Mariia K.
Jan 2023

did Mon Jan 30th, Feb 6th
did Fri Feb 3rd
Globalization of Government 
WTO trade rulings
example - winter rims, CTC - Brazil
click
Mon Jan 23rd, and Feb 6th
for Wed Jan 25th snow day
for Thuan 26th snow day
did Fri   Jan 27th
slowbalization

decrease in Globalization
Big Mac Index
f7
.
Globalization
effect on
Target Market Segmentation
.
not in the textbook
.
Blackberry's global marketing campaign
WTGR's Jan 2012 Toronto Star article re: Blackberry
click to see graphic click to see article
Mon Jan 23rd
for Wed Jan 25th snow day
for Thuan 26th snow day
did Fri   Jan 27th
"This is not Obama's Blackberry" Canada Goose millenial customers different than original segmentation
Mon Jan 23rd
for Wed Jan 25th snow day
for Thuan 26th snow day
for Fri   Jan 27th
.
.
Globalization
and
Sustainable Development


Chpt 1
Chpt 8, p 302
Sustainable Development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs.
.
Sustainability
youtube.com/watch?v=qDjXtQRe5uk
Mon Jan 30th
for Wed Jan 25th snow day
for Thuan 26th snow day
did Fri   Jan 27th
https://www.youtube.com/watch?v=qDjXtQRe5uk&
 youtube.com/watch?v=qDjXtQRe5uk
'Sustainable development "

There is available, in many sources (internet based and non-internet based) commentary criticizing the major corporations and leading nations in their drive for competitiveness.

This drive for competitiveness (through harvesting practices) has created vulnerable situations for

  • water management 
    • (river and lakes drying up)
  • agriculture 
    • soil erosion (caused by large scale mining and tree harvesting)
    • soil depletion requiring excessive use of fertilizers and other chemicals
  • metals and mining
    • rare metals such as Cobalt are being dug out and used for advanced smartphones - and the mining of such minerals has large effects on the land and wildlife where these mines are located, such as the jungles of the Congo where gorillas live
  • forestry 
    • trees being cut down at a rate faster than replanting and regrowth
    • large forest fires effect safety for people livingf close, and smoke and ash clouds effect health of people living in the region
It is hard to be objective on this issue since some people claim we have reached a point in the history of the planet where the existence of the human species is at risk!! The topic of sustainable development, has become increasingly "public" as a news topic and therefore important for students in international business
.
.
Canada's Top Companies
Canada's top companies (not discussed in summer 2021 due to shortened term)
.
Canada's Trade and Investment needs updating - opportunity for student to earn class participation / contribution marks

Canada - Branding  Country Image

Cultural Environment

Religion

..

Chpt 3
page 100-108

Religious systems

Christianity
- Catholic
- Protestant
Islam
- Sunni
- Shia
- Alawite
Judaism
Hinduism
Sikhism
Jainism
Buddhism
Confucianism
Shinto
Taoism
Baha'i

Religious systems are relevant in studying international business in how companies use language and imagery in marketing in order to attract potential customers, at the same time as avoiding a negative reaction if their marketing and advertising comes to be considered offensive to the religious laws of the region in which they are doing business.
.
Cultural Environment
..

Chpt 3
 

"culture is not constant; it evolves over time"
Global Business Today 6th Canadian Edition, Chpt 3, page 114
 
the problem with cultural differences Cultural environment
Mon Feb 13th
for Wed Jan 25th snow day
for Thu 26th snow day
did Thu Feb 2nd
did Fri Feb 3rd
.
- marketing to diasporas
- rules for Doing Business across Cultures
http://www.youtube.com/watch?v=Pmb_dDQ-h6o
 youtube.com/watch?v=Pmb_dDQ-h6o
4 min 20 sec
YouTube video
Mon Feb 13th
for Wed Jan 25th
for Thu Jan 26th
for Fri   Jan 27th
,d
Translation problems read on your own
.
Chpt 3
 
Cultural Diasporas
..
not in the textbook
.
 
 

 

"DIASPORA" witiger.com/marketing/cultures.htm
Diasporas usually are an urban phenomenum not a rural issue. most immigration in the 21st century is from people living in cities to other cities in another country.
https://youtu.be/xHIkEOukE-w
1 min 25 sec
did Mon Jan 30th
for Wed Jan 25th snow day
for Thu 26th snow day
did Thu Feb 2nd
did Fri   Jan 27th
not in the textbook
.make a Diaspora video
mother tongue marketing
marketing to different cultures -

https://youtu.be/6tBOO10ggsE
 youtube.com/watch?v=6tBOO10ggsE
3 min 24 sec
noted Mon Jan 30th
for Wed Jan 25th snow day
for Thuan 26th snow day
did Fri Feb 3rd

economist.com/node/21538742 Mother tongue marketing on wordpress https://mothertongue
marketing.wordpress.com/ built by Alina M, Kristina K, and Asia B in March 2015
.
Chpt 3
.
Hofstede
..
https://geerthofstede.com
/culture-geert-hofstede-
gert-jan-hofstede/6d-
model-of-national-culture/
Hofstede
"..a framework used to understand the differences in culture across countries and to discern the ways that business is done across different cultures."'
Global Business Today 6th Cdn Edition Chpt 3 pages 111-113
 
1.Uncertainty Avoidance 
 2.Power Distance
 3.Masculinity-Feminity 
 4.Individualism-Collectivism
noted Mon Jan 23rd
for Wed Jan 25th snow day
for Thuan 26th snow day
did Fri Feb 3rd

 

.
2023 Jan 30th - Feb 3rd  WEEK 4 .ONLINE LECTURE USING MATERIAL FROM  http://www.witiger.com/senecacollege/MRK460.htm
AND the Textbook online material https://connect.mheducation.com/......
.O
Chpt 3
 
 
Cultural 
Environment
..
CAN-US relations
noted Mon Jan 30th
Wed Feb 1st
Thu Feb 2nd
did Fri Feb 3rd
not in the textbook
USMCA American website
CUSMA Canadian website

Fundamental differences between Canada and the USA 
made and produced by former students at UofT Scarborough Campus
Tushar Chadha, MBA ....linkedin.com/in/tushar-chadha-mba-b296a825/
Anil Ganesh, CPA-CMA ..linkedin.com/in/anil-ganesh-cpa-cma-9090a17a/
Clayton Sin, CFA  ....linkedin.com/in/clayton-sin-cfa/
 
7 min 35 sec
 youtube.com/watch?v=7dbXOQ77uS0
made by students in the UofT Scarborough campus class in 2010 - this videos has 20,000 + views by 2022.
watch this video - then, consider making a 2023 updated?
What do Canadians, (new or old) think of Americans in 2023?
.
Chpt 3
 
Cultural 
Environment
influenced
by geography
..

 

Geographical differences between Canada and the USA
 
not in the textbook
.
larger view
4 min 52 sec 
introduced map of Canada - USA
 youtu.be/WJeM6DUkqaY
make comments on the video
map - differences
above the 49th, above the 60th
did Mon Jan 30th
Wed Feb 1st
did Thu Feb 2nd
did Feb 3rd
...
larger view, click USA East Coast vs. West Coast
...
...
Chpt 3
 
 
 
Cultural 
Environment
..
1 min 12 sec
1 min 12 sec
Richardson Report
Canada-U.S. differences
V E R Y  F U N N Y
 youtube.com/watch...._&index=4

Mon Jan 30th
Wed Feb 1st
Thu Feb 2nd
noted Fri Feb 3rd

quoting Hofstede..
due to population numbers and country of origin
Canada .. too many rules
Darwinism
- map of North America
- immigration patterns
- size of cultural groups
- multiculturalism
,
.

.
Chpt 3
 
 
Cultural 
Environment
..
 
 
Viral Marketing
.
not in the textbook
.
- globalization of customers
- technological environment
..
Viral Marketing
did Mon Jan 30th and Feb 6th
Wed Feb 1st
Thu Feb 2nd
for Fri Feb 10th
as part of the "Globalization of Customers" 
and the Social-Cultural Environment
and the advances in communications re: the technological environment
https://youtu.be/yRDlPQgRzl0
 youtube.com/watch?v=yRDlPQgRzl0
3 min 25 sec
In the context of the Social-Cultural Environment and the Globalization of customers
began Mon Jan 30th
Wed Feb 1st
Thu Feb 2nd
for Fri Feb 10th
Super Bowl and Viral Videos
watch on your own
..
- 2013 Superbowl commercial
- Jamaican VW 1 min 
watch on your own
- parody / spoof version 2 min
Viral videos depend on good story telling - Grizzly Bear stories
noted Mon Jan 30th, Feb 6th
Wed Feb 1st
Thu Feb 2nd
for Fri Feb 10th

 youtube.com/watch?v=WCK0WsH0wKE
watched Mon Jan 30th in class
.
Chpt 3
 
Cultural 
Environment
..
Viral Marketing
 
not in the textbook
.
Guerilla Marketing
..
made from Zoom class 2023 Feb 6th
Guerrilla Marketing
 youtu.be/ZXX5tiw-1QQ 
(screen capture of Zoom session discussion of Guerilla marketing)
added 2023 Feb 6th 4:30 pm
.
Viral Marketing,
Guerilla Marketing
https://youtu.be/IZ7oO847zzY
explaining the concept of guerrilla marketing
did Mon Jan 30th and Feb 6th
Wed Feb 1st
Thu Feb 2nd
for Fri Feb 10th
Viral Marketing, Guerilla Marketing
not in the textbook
Mon Jan 30th and Feb 6th
Wed Feb 1st
Thu Feb 2nd
for Fri Feb 10th
Guerilla marketing is an important strategy to understand in the context of medium and small sized enterprises having less money for promotions campaigns
...
Guerilla Marketing  Part 2
explaining Asymmetrical" as it relates to Guerilla Mktg
https://youtu.be/uhKHj88sMQ4
Mon Jan 30th and Feb 6th
Wed Feb 1st
Thu Feb 2nd
for Fri Feb 10th
.
.
Chpt 3
 
 
Viral Marketing
..
not in the textbook
.
.find other ethnic viral videos
 https://youtu.be/i08HcwcDahA
 
 
 

 

.
click 2019 Superbowl Commercials
WTGR's personal fav
Verizon - honours First Responders - in response to Verizon being accused of "throttling" internet speed to customers

explained "Green lights"

Google - global branding
- India partition video
3min 32 sec
a "story" of reunion that many cultures can relate to
watch on your own

- Saroo Brierley video 3min
Cultural appropriation example Toyota Swagger Wagon  watch on your own
Viral videos - emotional, mother-son Chinese story -"more rice"

.
Chpt 4 
 
 
Ethics
..

.
Ethics and bribery
 
Ethics effected by the
6 Environments
2 min 27 sec
2 min 27 sec
The Most Corrupt Business Sectors,
according to the OECD report
 ...oecd-report.htm
1. Extraction 
   - mining - logging
2. Construction - building
3. Transportation
  - roads, railways, bridges, auto production
4. IT - telecommunications
Mon Jan 30th, again Feb 13th
Wed Feb 1st
Thu Feb 2nd
Fri Feb 3rd
.
Chpt 4
 
 
Ethics
..

CSR Corporate Social Responsibility
 
- Obstructionist Stance
- Defensive Stance
- Accommodative Stance
- Proactive Stance
video
added Thu Oct 6th
5 min 51 sec

Mon Jan 30th
Wed Feb 1st
Thu Feb 2nd
Fri Feb 3rd

Corporate Social Responsibility to Stakeholders
- Responsibility to Employees
- Responsibility to Customers
- Responsibility to Investors / Shareholders / Partners
- Responsibility to Suppliers
- Responsibility to Governments (taxes, laws, rules and regulations)
- Responsibility to Society / Neighbours
added Thu Oct 6th
1 min 46 sec

 
CSR video
humourous look at the 4 stances by UTSC Students in 2014
1 min 48 sec
1 min 48 sec
STUDENT VIDEOS
ethics - previous videos by 
former students
.
Chpt 4
 
 
Ethics
..
46664
2 MIN 15 SEC
Ethics and Whistleblowers
ethics-whistleblowers.htm
Mon Jan 30th
Wed Feb 1st
Thu Feb 2nd
Fri Feb 3rd

Case Study - Apartheid - Canada led boycott of South Africa
Case Study - blood diamonds replace paper currency for criminal enterprises
 witiger.com/internationalbusiness/ethics.htm
.
Case Study - Loblaws 2018
 .cbc.ca/news/.....TR quoted

.
Chpt 4
 
 
 
Ethics
..

Toyota
(event data recorder)
3. Transportation
  - roads, railways, bridges, auto production
 
ethics re: Toyota
 
not in the textbook
.
http://watch.bnn.ca/#clip270260
WTGR on BNN News 
(event data recorder)
Mon Jan 30th
Wed Feb 1st
Thu Feb 2nd
Fri Feb 3rd
Case Study - Toyota "sticky pedal" 
recall Jan 2010
Toyota Student Video 1 by Andrew D
3 min 24 sec
3 min 24 sec

Toyota Student Video 2
5 min 14 sec
5 min 14 sec

rd
..
Chpt 4
 
 
Ethics
..
Canada’s Fight against Foreign Bribery
Eighteenth Annual Report to Parliament
 .international.gc.ca/..report
 
not in the textbook
.
ethics re: SNC Lavalin  Feb-Apr 2019
Lavalin was charged with paying bribes to Libya
click to see map
Minister Jody Wilson-Raybould
 - political power in Quebec
M.Rempel summary / YouTube
.
Gerald Butts rebuttal / YouTube
..
.
Chpt 4 
.
Stakeholders
.

..
3 min 37 sec
3 min 37 sec
in 6th Ed text p. 150-151
explanation of the origin of the word "Stakeholders" from 
Prof. W. George Richardson
(father of Prof. Wm. Tim G. Richardson)
relates to prospectors in the bush looking for metal ore, and marking their territory with a wooden stake
Mon Jan 30th
Wed Feb 1st
did Thu Feb 2nd
Fri Feb 3rd
.
..
.
2022 Oct 3rd - Oct 7th Week 5 .ONLINE LECTURE USING MATERIAL FROM  http://www.witiger.com/senecacollege/MRK460.htm
AND the Textbook online material https://connect.mheducation.com/......
.O.
Chpt 5
 
Int'l Trade Theories
.
 


 

Int'l Trade Theories

Orientations
o Product Orientation
o Sales Orientation
o Marketing Orientation
review from MRK106
for  Mon Feb 13th
for Wed Oct 12th  Class SAA
for Wed Oct 12th Class SBB
did Fri  Oct 14th  Class SDD
click to view YouTube video
video on 3 orientations
using the example of selling a diving watch

Marketing Orientation for Int'l Business
http://www.youtube.com/watch?v=qE4w4VwEdSU&list=UUAtk_NQTEd9jP4hEI6lPUHA
Tim Hortons selling tea
- also
McDonalds copying other menus
Honda going from motorcycles to cars ...Apple going from iMacs to iPhones ...Crown Royal bag for golf
..
Chpt 5 
Int'l Trade Theories
.
added to the course outline June 10th 2021
Might not be in the 2022 course outline,
Trade Theory
Mercantilism
Absolute Advantage
Comparitive Advantage
Product Life Cycle Theory
Porter's Diamond
Factor Endowments
Demand Conditions
Related and Supporting Industries
Firm Strategy, Structure, Rivalry (competitors)
..
.
Chpt 5 
 
 
Int'l Trade Theories
.
First Mover Advantages - "early bird gets the worm"
Second Mover Advantages - "2nd mouse gets the cheese" 
not in the textbook
. witiger.com/internationalbusiness/first-mover-advantages-early-bird-gets-the-worm.htm
highly recommended reading + watch the 2 videos
Prof. Steve Litt and Prof. Tim Richardson
Part 1   3 min 55 sec
Richardson and Litt
mentioned Mon Feb 6th
for Wed Feb 8th
for Thu Feb 9th
for Fri Feb 10th
https://www.youtube.com/watch?v=pbBw-O_CAWw&feature=youtu.be
Part 2,   3 min 24 sec 
Litt
D
...
2022 Oct 10th - 14th Week 6
Thanksgiving Oct 10th Monday
.ONLINE LECTURE USING MATERIAL FROM  http://www.witiger.com/senecacollege/MRK460.htm
AND the Textbook online material https://connect.mheducation.com/......
.O..
The Political 
- Legal - Regulatory Environment
..

Chpt 6

Political Environment
 witiger.com/internationalbusiness/politicalenvironment.htm

The Political / Legal / Regulatory Environment can be simply described as the laws and regulations that business has to follow in order to make sure the business owners do not get arrested, or have the business fined for noncompliance of some regulation.

Laws are made by politicians - who enact these laws based on the likelihood they will get re-elected. The  political environment is affected and effected by politicians who in turn are influenced by changes and challenges in the social - cultural enviromment (languages, ethnicity, immigration etc.), challenges in the economic enviromment (currency exchange rates, corporate activity, unemployment rates) and also to some extent the geographic environment in terms of how the region is laid out, rivers, mountains, proximity to other countries, weather, seasons etc.
.
Political Environment - how it effects the Technological Environment
Redberry
RIM's Patent Wars
for  Tue Oct 11th Class SCC
for Wed Oct 12th  Class SAA
for Wed Oct 12th Class SBB
for Fri  Oct 14th  Class SDD
.
Political Environment 
- how it effects the Economic Environment & Jobs
Chevy Lumina in NYC

Gator Teds - MJ
French language laws

.
The Political 
- Legal - Regulatory Environment
..

Diplomatic representation overseas
- trade services
- consular services
- Humint / Teckint

Embassies, High Commission and Consulates .. explanation of embassies
not in the textbook
.

LIST OF EMBASSIES AND CONSULATES
 travel.gc.ca/...
https://www.youtube.com/watch?v=kIeQkreVIyo did  Tue Oct 11th Class SCC
did Wed Oct 12th  Class SAA
did Wed Oct 12th Class SBB
did Fri  Oct 14th  Class SDD
.
2022 Oct 17th - Oct 21st
 WEEK 7
.ONLINE LECTURE USING MATERIAL FROM  http://www.witiger.com/senecacollege/MRK460.htm
AND the Textbook online material https://connect.mheducation.com/......
.O..
.
The Political 
- Legal - Regulatory Environment
..
 
Political Risk 
and
Contingency Planning
..
.
 
 

 

Political risk and  Contingency Planning
witiger.com/internationalbusiness/politicalrisk.htm 
did  Tue Oct 11th Class SCC
did Wed Oct 12th  Class SAA
did Wed Oct 12th Class SBB
did Fri  Oct 14th  Class SDD
see also   witiger.com/ecommerce/RiskAndThreatIntro-RTVC.htm
see also   witiger.com/internationalbusiness/politicalrisk.htm
see also   witiger.com/internationalbusiness/politicalriskcontingencyplanning.htm
see also   witiger.com/internationalbusiness/geographicenvironment.htm
see also   witiger.com/internationalbusiness/personalrisk.htm
("Political Risk" is only discussed briefly on page 79 in the GBT 6th Edition text)
("Contingency Planning" is not mentioned in Global Business Today, 6th Cdn Edition)
.
https://www.youtube.com/watch?v=1UQpwAUgKsI
video made 
Mar 2020
2 min 19 sec
overall intro to contingency planning 

Successful International Business Management is based on solving problems.
If there were not a lot of  problems, you wouldn't need managers - but because there are lots of problems, you need managers to
- analyze the problem, (TRVA - Threat Risk Vulnerability Assessment)
- craft a solution, and 
- monitor how the solution is carried out. 
did  Tue Oct 11th Class SCC
did Wed Oct 12th  Class SAA
did Wed Oct 12th Class SBB
did Fri  Oct 14th  Class SDD
Part of being a successful Int' Business Manager (especially after 9/11 and Covid19) is recognizing that risk and threat situations effect int'l business in many ways, and, these situations  have to be dealt with, and "managed", or your company will be compromised and subsequently uncompetitive.

.
- Business continuity
- Disaster recovery
- Crisis management
- Country risk analysis
political risk actions
 - Confiscation
- Expropriation
- Domestication(Nationalization)
..
The Political 
- Legal - Regulatory Environment
..
 
Political Risk 
and
Contingency Planning
..
Political risk and  Contingency Planning
.witiger.com/internationalbusiness/politicalrisk.htm
 

1 min 48 sec
Richardson discussing the difference between
Pure Risk and Speculative Risk
Pure Risk - a negative thing could happen, if it does not happen, the company gains no advantage
did  Tue Oct 11th Class SCC
did Wed Oct 12th  Class SAA
did Wed Oct 12th Class SBB
did Fri  Oct 14th  Class SDD
Speculative Risk - a negative thing could happen, or a positive thing could happen
.
.
The Political 
- Legal - Regulatory Environment
..
 
Political Risk 
and
Contingency Planning
..

UTSC power out June 2021

Wed SCC did June 6th
Wed SBB did July 13th
 

Student injured
https://www.youtube.com/
watch?v=Bb3eCMxxI6Q
Wed SBB did July 13th

Political and Legal environment
Defensive / Integrative
witiger.com/internationalbusiness/politicalriskdefensiveintegrative.htm
not in the textbook

 
Personal risk
witiger.com/internationalbusiness/personalrisk.htm
contingency planning for personal risk situations
did  Tue Oct 11th Class SCC
did Wed Oct 12th  Class SAA
did Wed Oct 12th Class SBB
did Fri  Oct 14th  Class SDD
not in the textbook
.h

1 min 55 sec
 www.voyage.gc.ca
Register with the local Canadian embassy or consulate in the region.
not in the textbook
did  Tue Oct 11th Class SCC
did Wed Oct 12th  Class SAA
did Wed Oct 12th Class SBB
did Fri  Oct 14th  Class SDD

"Grab Bag" Part 1

di4

.
did  Tue Oct 11th Class SCC
did Wed Oct 12th  Class SAA
did Wed Oct 12th Class SBB
did Fri  Oct 14th  Class SDD
video 4 min
4 min 24 sec
WTGR summarizing the Personal Risk page - video made November 2020
this is a helpful video that summarizes the whole "political risk" section of the course - watch it on your owntime
.
.
2022 
Oct 24 - Oct 28

BREAK WEEK 
(week 8)
 

 

Tobermoray 2015  witiger.com/SoMe-instagram.htm
 
 
2022 Oct 24 - Oct 28
BREAK WEEK 8
.ONLINE LECTURE USING MATERIAL FROM  http://www.witiger.com/senecacollege/MRK460.htm
AND the Textbook online material https://connect.mheducation.com/......
.O..
 
2022 Nov 1 - Nov 4
WEEK 9
.ONLINE LECTURE USING MATERIAL FROM  http://www.witiger.com/senecacollege/MRK460.htm
AND the Textbook online material https://connect.mheducation.com/......
.O
helpful reminder - semester dates https://inside.senecacollege.ca/registrar/2021-22.pdf
.
The Political 
- Legal - Regulatory Environment
..Doing business with government agencies 
and departments 
and Crown Corporations
 
not in the textbook
.
...
B2C businesses selling to individual consumers
- a Ford car dealership sells a car to a person
B2B businesses selling to other business
- MAGNA sells car parts to Ford so they csn build and sell a car
B2G businesses selling to government agencies, 

example; such as Ford selling cars to the Ontario Provincial Police to be used as police cars

B2NPOs businesses selling to non profit organizations
 https://www.theglobeandmail.com/report-on-business/
top-100-non-profit-organizations-registered-charities/article34067186/

 https://www.entrepreneur.com/growing-a-business/5-strategies-for-
selling-to-nonprofit-organizations/285841

  • Charitable Organizations (ie. for funding medical resercch: like Heart and Stroke Foundation or Canadian Cancer Society, 
    • the Canadian Red Cross (disaster Relief, floods, ice storms
  • Service Organizations
    • food banks, Royal Canadian Legion (supporting military veterans) or senior citizen assistance
    Participatory Organizations (like Canadian Red Cross)
example; Microsoft provides, for free, a contact management database system to a cancer research organization trying to maintain a list of organ donors
B2NGOs businesses selling to non governmental organizations 
 https://nbs.net/partnering-with-ngos-the-4-keys-to-success/ (from Prof. Jonathan Doh)
  • types of NGOs

  • example; a company sells a water purification system to the World Bank for use in a region effected by an earthquake
    example; a Canadian business involved in outdoor recreation might donate a percentage of profits to the Canadian Parks and Wildnerness Society
    .....
    did Tue Oct 8th , Nov 15th, class SCC
    did Wed Nov 9, Nov 16th, Nov 23rd  Section SAA,
    did Wed Nov 9 , Nov 23rd, Section  SBB
    did Fri   Oct 11, Nov 18 class SDD
    .
    The Political 
    - Legal - Regulatory Environment
    ..Doing business with government agencies 
    and departments 
    and Crown Corporations
     
    not in the textbook
    .

    Chpt 6

    https://www.tpsgc-pwgsc.gc.ca/app-acq/index-eng.html
    did October 3rd week
    Wed Nov 9  Section SAA,
    Wed Nov 9 Section  SBB
    Government Expenditures\
    Government Purchasing - Selling to government          (fed gov procurement)
     www.tpsgc-pwgsc.gc.ca/app-acq/index-eng.html
    The Federal Government Procurement Guide - because Government is a great customer
    .
    .
    The Political 
    - Legal - Regulatory Environment
    ..
    ..

    Chpt 6
    Govt Influence on Trade
     witiger.com/internationalbusiness/
    governmentinfluenceontrade.htm
    Trade Barriers
    Rules and Regulations
    Government Intervention
    Protectionism and
    Gov't Trade Barriers
    Quotas
    Voluntary Export Restraints
    Local Content Requirements
    did October 3rd week
    also did Wed Nov 2nd Section SBB
    Wed Nov 9  Section SAA,
    Wed Nov 9 Section  SBB

    .

     

    tariffs, did Wed Oct 19th
    fri Oct 21

    2018 because POTUS Trump threatened to put a tariff on Canadian Steel
    https://www.youtube.com/watch?v=F3_t9zu4Vdw
    2018 video made in MRK460
    5 min 24 sec
    for 2022, watch on your own and make comments

    This video is  a discussion of Tariffs
    Tariffs - basics
    Ad Valorem taxes
    WTO and tariffs
    negative effects on Americans
    positive effects on Americans
    negative effects on Canadians

    .
    The Political 
    - Legal - Regulatory Environment
    ..
    ..

    Chpt 6
    Govt Influence on Trade
     witiger.com/internationalbusiness/
    governmentinfluenceontrade.htm
    Trade Barriers
    Rules and Regulations
    Government Intervention
    Protectionism and
    Gov't Trade Barriers
    Quotas
    Voluntary Export Restraints
    Local Content Requirements
    did October 3rd week
    also did Wed Nov 2nd Section SBB

    .

     

    click to read screen capture
    https://youtu.be/xiuZSe7IQRo1 min
    https://youtu.be/D_Ad49ki_C4   1 Tariffs and Antidumping 
    https://youtu.be/4cgPDAl9nIo    2 Subsidies
    https://youtu.be/CswOpa1V_JA  3 Quotas
    .
    The Political 
    - Legal - Regulatory Environment
    ..
    .

    Chpt 6
    Govt Influence on Trade
    .
    did October 3rd week
    also did Wed Nov 2nd Section SBB

    Rules and Regulations by Gov't that makes global business difficult
    Video screen capture of the Zoom session discussing trade restrictions and trade barriers

    7 min 7 sec
     make comments on the video
    3 specific examples
    - raisins from Turkey
    - jam to Hong Kong
    - margarine / Walmart
    did Wed Oct 8th class SCC
    did Wed Oct 9th class SAA
    .on
    ..
    Government 
    and the CBSA

    Canada Border
    Services Agency

    ..

    Chpt 6  p 222 - 223
    Dumping and C.B.S.A.
    Canada Border Services Agency
    not in the textbook
    .cbsa-asfc.gc.ca

    1 min 29 sec
    make comments on the video
    dumping example 
    explained by students
    (used as an examnple of students contributing to make content for the course lectures
    did Wed Sept 14th Class SAA
    did Wed Oct 8th class SCC
    did Wed Oct 9th class SAA
     

    Anti dumping actions
    see Chpt 6 p 222 - 223
    .
    Canada Border Services Agents
    in action keeping us safe - humour
    https://www.youtube.com/watch?v=AldVqHMxFXA
    from This Hour has 22 minutes
    .on
    Geographic Environment,
    Weather Extremes
    Climate Change
    NOTE: There is no chapter in the course textbook on the Geographic Environment, nor any discussion of weather extremes. 
    ...so, Richardson added it ..

    Climate and Topography

    Physical Geographic  Environment and Weather Extremes
    not in the textbook
    .http://www.witiger.com/internationalbusiness/geographicenvironment.htm
    5 min 58 sec
    T.R. interviewed on BNN
    did Oct
    Hurricanes
    contingency planning
    "tyranny of quarterly earnings"
    1 min 10 sec
    Are weather extremes getting worse?
    Wed Nov 9  Section SAA,
    Wed Nov 9 Section  SBB
    Fri  Nov 4  Section SDD
    .
    .
    2022 Nov 8 - Nov 11
    WEEK 10
    .ONLINE LECTURE USING MATERIAL FROM  http://www.witiger.com/senecacollege/MRK460.htm
    AND the Textbook online material https://connect.mheducation.com/......
    .O
    Geographic Environment
    Climate effect on population living patterns
    Pic from Associated Press, as quoted in a story in indiatoday.in

    https://www.indiatoday.in/
    science/story/cananda-
    atmospheric-river-storm-
    climate-change-floods-
    mudslides-british-columbia-
    1879479-2021-11-22
     

    In November of 2021 a number of well known newspapers around the world began their story of the flooding in B.C. with words similar to "As climate change intensifies, extreme events are becoming more frequent and more damaging. Canada is ...".

    It is suggested (WTGR) that a different way of seeing this problem is not to look at climate change, but rather to look at human population change - more specifically the change in "where" humans are moving to work, and life.
    Wed Nov 2 Section SAA
    "I (WTGR) am  not a climatologist, but I wonder if the problem is not a suspected increase in climate "events", but rather a problem of millions of people around the world moving from rural areas, to large cities, as "economic refugees", not climate refugees - resulting in a large increase in the number of people being effected by a flood, hurricane, earthquake etc." 

    An earthquake in a rural farming area may effect dozens of people; an earthquake in a large city of many apartment buildings, could effect  thousands of people.  WTGR Nov 2021

    .
    .C
    Geographic Environment

    Weather effecting 
    food production
     
     

     

    Physical Geographic  Environment and Weather Extremes
    not in the textbook
    .
    http://www.youtube.com/watch?v=t_WmaynNXkU5 min 46 sec students in class (Seneca, MRK460 2011), group by group, giving examples of how businesses are effected by different types of weather
    watch this video about global food problems and make comments

    for October 3rd week

    ..
    https://www.youtube.com/watch?v=Cofa4GGdO3E&feature=youtu.be
    2 min 15 sec [great graphics]
    (turn volume higher)
    did Fri  July 15  Section DD 
    example of course material produced by former students in MRK460 in 2019
    - it is a short video but packed with great info
    Weather Extremes effect on the food system
    - globalization of grain markets
    from students in
    MRK460 Jan-Apr 2019
    .
    .
    2022 Nov 21 - Nov 25   WEEK 11 .ONLINE LECTURE USING MATERIAL FROM  http://www.witiger.com/senecacollege/MRK460.htm
    AND the Textbook online material https://connect.mheducation.com/......
    .O.
    Geographic Environment

    Weather problems for business

    Weather effecting
    food production
     

     

    Physical Geographic  Environment and Weather Extremes
    .

    Severe heat in Western Canada June 2021

    4th week of June 2021

    46.6C, 115 F
    in town of
    Lytton, B.C.

    Several news agencies reported several people dead.
     

    ..theweathernetwork.com...-western-canada-heat
    .
    .
    Geographic Environment

    Where people live
    How people vote


     

    Canada, Election 2021
     

    sources
    https://en.wikipedia.org/wiki/2021_
    Canadian_federal_election
    #/media/File:Canada_Election_
    2021_Results_Map.svg

    https://toronto.citynews.ca
    /2019/10/21/toronto-gta-
    federal-election-results/

     wikipedia.org/wiki/
    Population_of_Canadian
    _federal_ridings
     

    ..
    click 2021 results showing the numberical size of the urban ridings compared to the rural ridings

    Is politics a "where" thing or a "who" thing  or a combination
     
     

     

    ..
    2019 results
    ..
    2021 results showing the GTA Greater Toronto Area
    .......
    .
    Geographic Environment

    Where people live
    North America
    Europe
    Maps


     
     
    not in the textbook
    .
    partly a consequence of the 
    "Geographic Environment", 
    partly a result of the 
    "Cultural Environment"

     list of all..countries_of_the _world.htm

    ..
    larger view introduced map of 
    Canada - USA
    4 min 52 sec  youtu.be/WJeM6DUkqaY
    make comments on the video
    map - differences
    above the 49th, above the 60th
    larger view, click Wed Nov 9  Section SAA,
    Wed Nov 9 Section  SBB
    Fri  Nov 4 18, Nov 23 Section SDD
    ......
    Canada map
    population density
    Looking at Canada on a map of North America is misleading without representing WHERE within the boundaries of Canada do most citizens live.
    Wed Nov 9  Section SAA,
    Wed Nov 9 Section  SBB
    Fri  Nov 4  Section SDD
    ...

    North America vs. Europe
    same total population, but country sizes and land area much different
    South America "older" but more poor
    North America vs. Europe
    video uploaded Oct 6th 11pm
    youtu.be/s6Fgve2H6GI
    make comments on the video
    Wed Nov 9  Section SCC,
    Wed Nov 2 Section  SBB
    Fri  Nov 4, 23rd  Section SDD
    .....
    ...
    ...
    ...
    Europe at war

     
    not in the textbook
    .

     

    ...
    Ukraine 
    2022 Feb - March

    ...
    Geographic Environment

    Where people live
    Europe
    Maps

    Europe
    2022
    Russia - Ukraine
     
    not in the textbook
    .

     

    .
    click Europe population map

    graphic for background to general discussion about Global Marketing

    .......
    Europe, at night
    Wed Nov 9  Section SAA,
    Wed Nov 9 Section  SBB
    Fri  Nov 4  Section SDD
    You need to know where ppl live in the countries of your "target market" - it is the "P" in Place.

     

    ...
    ...

    Geographic Environment

    Population
    density ASIA


     
     
     
     
    not in the textbook
    .

    partly a consequence of the 
    "Geographic Environment", 
    partly a result of the 
    "Cultural Environment"

     

    .......
    China map
    population density

    When you look at a map of China the geographic area seems large, and a population of 1.4 B does not seem impossible - but when you look at WHERE most people live in the PRC, the concentration appears to be more of a challenge.

    ...

    why is this interesting? The Google world map shows the political boundaries of countries but does not represent where people actually live
    China map
    population density

    Wed Nov 9  Section SAA,
    Wed Nov 9 Section  SBB
    Fri  Nov 4  Section SDD
    .
    South China Sea
    source youtube.com/watch?v=ISHHe1Hu6d4
    South China Sea
    showing  the overlapping boundaries which are a continued source of conflict and threats.
    Wed Nov 9  Section SAA,
    Wed Nov 9 Section  SBB
    Fri  Nov 4  Section SDD
    ......
    ...
    Geographic Environment

    Population
    density  AFRICA


     
     
    not in the textbook
    .

    partly a consequence of the 
    "Geographic Environment", 
    partly a result of the 
    "Cultural Environment"

     

    ..........
    map-africa-compared-SM.jpg Africa map
    relative size to other countries
    China's investment inAfrica
     
     

     

    ...
    Africa map, at night
     
     
     

     

    ...
    .
    Geographic Environment

    Global
    Maps

    not in the textbook
    .
    World Maps
    Wed July 13 Section SCC, 
    Wed July 13 Section SBB
    Fri  July 15  Section SDD
    Fri  July 15  Section SAA
    partly a consequence of the
    "Geographic Environment", 
    partly a result of the 
    "Cultural Environment"

     list of all..countries_of_the _world.htm

    .....
    source - The Economist magazine
    global population
    World population map
    video uploaded Oct 6th 11pm
    youtu.be/7orOch446dw
    make comments on the video
    graphic for background to general discussion about Global Marketing

    did Nov 15th, class SCC
    did Nov 9 16th , Nov 23rd Section SAA,
    did Wed Nov 9 Section  SBB
    did Fri   Oct 11, Nov 18 ,  class SDD

    ..
    http://www.witiger.com/senecacollege/population2017.jpg
    2017

    2020
    countries over 200 million

    The USA is the ONLY  "top 5" country with a reasonable GDP per capita
    Global population trends
    Tue Nov 15th
    Wed Nov 9, 16th  Section SAA,
    Wed Nov 16th  SBB
    Fri  Nov 18th SDD

    ..
    GDP per country GDP per capita for top 20 countries
     youtube.com/watch?v=xAYvPLEDnOM

    USA # 1       $69,000
    Canada # 5  $54,000 
    Tue Nov 15th Section SCC
    Wed Nov 6th  Section SAA,
    Wed Nov 16th Section  SBB
    Fri  Nov 18th Section SDD
    China $23,000
    India  $10,000

    ...cy
    Chpt 7 


     
    FD I
    Foreign Direct Investment

     

     

    FDI Concepts
    Tue Nov 15th
    did Wed Nov 23rd  Section SAA,
    Wed Nov 16th Section  SBB
    Fri  Nov 18th  Section SDD
     

    FDI in Canada
    .
    FDI and Sovereignty Issues
    Tue Nov 15th
    Wed Nov 16th  Section SAA,
    Wed Nov 16th Section  SBB
    Fri  Nov 18th  Section SDD

    FDI 
    Country Evaluation
    and Selection
    - choosing mktg  production sites,
    - weighing variables

    Indicators of
    economic supremacy
    Tue Nov 15th
    Wed Nov 23rd  Section SAA,
    Wed Nov 16th Section  SBB
    Fri  Nov 18th  Section SDD
    map of the world showing auto production
    Countries that
    o make planes, plane parts
    o make cell phones, phone parts
    o make cars, car parts
    (make = assemble)
    .
    ,d
    ...
    Chpt 8
    Multinational Market Regions and Market Groups
    LO6
    European Union p. 280 - 281 text
    Andean Pact
    Mercosur
    BRIC
    Caricom
    TPP Trans Pacific Partnership
    ASEAN
    APEC
    OECDwww.oecd.org
    education by gender chart
    OECD is a great source of trade 
    stats for doing Int'l Mktg Research
    Tue Nov 15th Section SCC
    Wed Nov 23rd  Section SAA,
    Wed Nov 16th Section  SBB
    Fri    Section SDD
    .
    ,d
    ...
    https://youtu.be/_neK0xgrTeg screen capture summary of Week 8 and Week 9 + some material from Week 1 - Week 7
    Emphasis is on what you need to read, and know, and include in your annual report
    11 min 10 sec
    .
    2022 Nov 28 - Dec 2  WEEK 12 .ONLINE LECTURE USING MATERIAL FROM  http://www.witiger.com/senecacollege/MRK460.htm
    AND the Textbook online material https://connect.mheducation.com/......
    .O..cy
    Chpt 8, Chpt 6
     
    Regional Economic Expansion
     
    WTO 
    World Trade Organization
    Tue Nov 22th Section SCC
    Wed Nov 23rd Section SAA,
    Wed Nov 23rd Section  SBB
    Fri  Nov 26h  Section SDD
    all sections should read this

    WTGR  2008 interview on CBC about WTO

    WTGR interview on CBC about the WTO
    https://www.youtube.com/watch?v=SrxoPz0ezAM&feature=youtu.be
    5 min 21 sec,
    Tue Nov 22th Section SCC
    Wed Nov 24th  Section SAA,
    Wed Nov 24th Section  SBB
    Fri  Nov 26h  Section SDD
    all sections should watch this, and make comments

     
    Chpt 9

    4X

     

    Foreign Exchange Market
    also referred to as ForEx or 4X
    for Tue Nov 29th  Section SCC
    for Wed Nov 30th  Section SAA,
    Wed Nov 23rd Section  SBB
    Fri Nov 26h  Section SDD......and try to incorporate some of it into your company report

    4X topics
    Currency Conversion p. 319
    Spot Exchange Rates p. 318
    Forward Exchange Rates p. 319
    Currency Swaps p. 321

    ...
    Chpt 9

    4X

     

    https://youtu.be/zwEaikLu7eM
    added in 2022 July 26
    https://youtu.be/zwEaikLu7eM
    4 min 9 sec
    Tue Nov 22th Section SCC
    Wed Nov 24th  Section SAA,
    Wed Nov 24th Section  SBB
    Fri  Nov 26h  Section SDD
    Genesis T.J. produced this informative video in July 2022 to explain the signifcance of the Euro reaching equal value with the Euro.

    Basically, the value of the U.S. dollar has declined in the past few years to the point where 1 Euro is worth 1 Dollar.

    A weaker dollar will help U.S. companies export - but it will make it more expensive for U.S. companies importing materials and supplies to manufacture "Made in America" things.
     

    ..
    Chpt 9

    4X

     

    Canada's largest trading partner is the USA

    Lower U.S. dollar will make it easier for Canadians to import U.S. smartphones, clothing, cars and autoparts and make it less expensive to travel to the U.S.

    Lower US dollar will make it more expensive for the Americans to import Canadian agricultural products, food, alcohol and make it more expensive for American tourists to visit Canada.

    ..

    Chpt 10


     
     
    World Bank versus the IMF

     

     

    d
    AVP Alien versus Predator
    World Bank versus the IMF
    Tue Nov 22th Section SCC
    Wed Nov 24th  Section SAA,
    Wed Nov 24th Section  SBB
    Fri  Nov 26h  Section SDD
    all sections should read this
    International Monetary Fund
     

    IMF / Moral Hazard
    Tue Nov 22th Section SCC
    Wed Nov 24th  Section SAA,
    Wed Nov 24th Section  SBB
    Fri  Nov 26h  Section SDD
    https://www.youtube.com/watch?v=ix5ST_m6_MI
    watch and make comments

    ..
    .cy
    Chpt 11

     

    Firm as a value chain
    The Role of Strategy
    Experience Curve
    Economies of scale
    Leveraging Core Competencies
    Pressures
    -for cost reductions
    -local responsiveness

    International Strategy
    Multidomestic strategy
    Global Strategy
    Transnational Strategy
     

    .
    Chpt 12


     
     
    Collaborative 
    Relationships

     

     watch the YouTube Video
    http://www.youtube.com/watch?v=Dy_3tvCrXao
     3 min 58 sec

    all sections should watch this, and make comments
     THIS IS ONE OF THE MOST IMPORTANT VIDEOS IN THE COURSE
     

     

    CollaborativeRelationships
    for Tue Nov 29th Section SCC
    for Wed Nov 30th  Section SAA,
    Wed Nov 24th Section  SBB
    Fri  Nov 26h  Section SDD
    • Indirect Exporting 
    • Co-op or Piggyback Exporting 
    • Direct Exporting 
    • Licensing
    • Licensing Technology
    • Franchising
    • Contract Manufacturing
    • Management Contracts
    • Turnkey Operations
    • Joint Venture
      • Co-op Joint Venture
      • Equity Joint Venture
    • Alliances
      • Strategic Alliances
      • Equity Alliances
    • Wholly Owned Subsidiaries 
      • Acquisitions
      • Greenfield Operations
    • Consortiums
    ..
    2022 Dec 5 - Dec  9  WEEK 13 .ONLINE LECTURE USING MATERIAL FROM  http://www.witiger.com/senecacollege/MRK460.htm
    AND the Textbook online material https://connect.mheducation.com/......
    .O..cy
    Chpt 12
     
    Countertrade

    Countertrade

    all sections should read this

    Tue Nov 22th Section SCC
    Wed Nov 24th  Section SAA,
    Wed Nov 24th Section  SBB
    Fri  Nov 26h  Section SDD

    - Coke/Pepsi.Russia
        details...redkalinka.com...
    all sections should read this
    - Cuba-Canada cigars

    Trading Companies
    - keiretsu
    - sogoshosha

    ..
    Chpt 12
     
    Choice of Entry Modes


     
     

     

    "Choice of Entry Modes"
    Tue Nov 22th Section SCC
    Wed Nov 24th  Section SAA,
    Wed Nov 24th Section  SBB
    Fri  Nov 26h  Section SDD
    Ways to enter foreign markets - the main categories
    • exporting
      • direct to customer
      • through agents
      • through trading house (Korea, Japan)
    • importing
      • direct from source
      • through broker
      • through trading house (Korea, Japan)
    • foreign manufacturing
      • wholly owned subsidiary
      • joint venture
      • alliances
      • contract manufacturing
    • franchising
      • food service
    • licensing
      • branded clothing
    ..
    Chpt 12
     
    Trade Missions


     
     

     

    Trade Missions
    - relates to Trade Associations
    not in the textbook
    .
    Government of Canada
    About Canada Trade Missions
     https://www.international.gc.ca/trade-c.....missions
    Tue Nov 22th Section SCC
    Wed Nov 24th  Section SAA,
    Wed Nov 24th Section  SBB
    Fri  Nov 26h  Section SDD
    "Led by the Minister of International Trade or other senior government officials, Canada Trade Missions provide access to resources from Canada’s export agencies, and present unique opportunities and benefits to participants. These benefits include:"
    - access to economic and government decision-makers
    - on-the-ground support from the Trade Commissioner Service (TCS) network and export agencies, including Export Development Canada and the Canadian Commercial Corporation
    - unparalleled networking opportunities with the local business community
    - business-to-business meetings with potential partners
    - foreign market intelligence and troubleshooting
    - opportunities to create export partnerships.
    ..
     
    Chpt 13
     
    Disadvantages of Exporting

    Pitfalls of Exporting
     
     
     
     

     

    Potential Disadvantages of Exporting
    (Pitfalls of Exporting)
    Tue Nov 22th Section SCC
    Wed Nov 24th  Section SAA,
    Wed Nov 24th Section  SBB
    Fri  Nov 26h  Section SDD

    Why would you discuss Disadvantages of Exporting in a course which spends most of the time discussing how to export?

    Answer: because the course (MRK460, MGSC44, IBM600) is not, strictly speaking, "how to export".

    Sometimes managers need to make decisions about whether to pursue a new situation, or not: what we call a GO - NO GO decision.

    For the purposes of saving money and running the company efficiently, sometimes it is better to NOT GO - that is to say NOT export because the cost might be too high, or you may be consuming resources you don't have - it might be better to concentrate on making money on your "regular" business.

    Deciding NOT to export doesn't mean your company is not involved in international business 

    • you can still be involved in importing, directly, or indirectly 
      • and therefore international business circumstances (currency fluctuations, political risk etc.) will still effect you 
    • you may be manufacturing a device that depends on a supplier being able to manufacture a sub-component in a global region that becomes risky
      • the sub-component could be identified by a foreign government as a target for tariffs which may effect your production cost
    ..
    Chpt 13

    "Ramping Up", Go / No Go

    "Ramping Up" ...a popular slang expression in international business ...

    a metaphor that comes from putting a ramp up to a ship, or the back end of a cargo plane, and moving goods onboard. The concept is that you are getting ready to do something by putting the ramp up..
    h

    ..
    The Political 
    - Legal - Regulatory Environment

    Export Finance

    .

    Chpt 6
    Chpt 13 p 476 - 477

    Export Financing CdnGovt 
    Tue Nov 22th Section SCC
    Wed Nov 24th  Section SAA,
    Wed Nov 24th Section  SBB
    Fri  Nov 26h  Section SDD
    .

     https://www.international.gc.ca/funding...
    link works July 2022
    knowing about government programs like this can help you get a job
    - DFAIT Dept. of Foreign Affairs
    from 2015 / Trudeau onward named
    Global Affairs Canada
    .
    - CIDA
    - EDC, - CCC
    - PEMDs
    .
    Chpt 13


    Disadvantages of Exporting
     
    LCs Letters of Credit

     

     Letters of Credit
    witiger.com/internationalbusiness/LCs.htm
     
     

    The subject of LCs is not normally something you would teach in a general overview course on Global Marketing and Business  - but for some people who are interested in actually becoming involved in exporting and importing, LCs are a necessary thing which you must understand..

    Common Problems with Letters of Credit
    One of the things that is important for students of management to understand about business and international business is that the "real world" very seldom operates as precisely as the theory in the classroom. In the real world, there are often problems with "satisfying" the requirements of an LC on the side of the sender (seller), and the receiver (buyer).

    If an LC is irrevocable (meaning the credit cannot be amended or canceled without the agreement of all parties) then the buyer may have a big problem if something develops that they cannot fix - because the 3rd party will be obliged to pass the money to the seller once the goods are landed.

     "Letters of Credit are guarantees of payment to help you make purchases or transact business with companies with whom you have limited trading experience or credit history."
    wachovia.com
    ..
    Chpt 14

     Brands in int'l markets
    http://www.witiger.com/internationalbusiness/scanBranding6environments.JPG
    fo
    Country Image 
    Effects on
    Branding
    In this article, Prof. Richardson is discussing the challenges of developing a "Canadian Brand" for the clothing industry. In addressing this formidable challenge, Richardson explains that the ability to do this depends on how we can deal with the influences of the
      o  competitive environment
      o  social / cultural environment
      o  technological environment
      o  political / legal / regulatory environment
      o  economic environment
      o  geographic environment
    Richardson explains that these environments make it difficult for Canada to consider having a global brand for clothing similar to the Italians or French, instead it is recommended that we "embrace" the extreme weather challenges of our geographic environment and "brand" Canadian clothing as being the most robust and strong for cold weather.
    .
    Chpt 15
     
    Outsourcing and
    Offshoring

     

    Outsourcing and
    Offshoring
     

    Offshoring to India, China
    Offhshoring moving to Mexico because of old NAFTA and now the CUSMA
    -------------------- 

    explained the ancient spice trade as a part of the origins of global business and the relationship to nutrition
    ..

     

    2010 TV series about "Mid America Novelties"
     https://www.youtube.com/show/SC9dZLRA2qJ
    JguL2nq2wMm9A?season=1&sbp=CgEx link works Apr 2022
    ..
    Chpt 15
     
    Supply 
    Chain 
    Management

     

    witiger.com/internationalbusiness/SupplyChainManagement.htm

    The Key point to understanding the importance of the Supply Chain is to consider how the Supply Chain is effected by the

    • Political / Legal / Regulatory Environment
      • ie. tariffs, import restrictions
    • Geographic Environment
      • ie. topographical barriers, waterways, air travel
    • Economic Environment
      • ie. currency exchange rate considerations
    • Technological Environment
      • ie. shipping technology, packaging, document processing ..
    • Competitive Environment
    • and to some extent the
      • Social / Cultural Environment


    .

     

    ..
    Chpt 15
     
     
    Supply 
    Chain 
    Management
    and the 4P's

     

    It is also important for students to understand that the things which effect the Supply Chain also have a consequence for the 4P's
     
    • Product
      • the features, colours, shape and texture of the product will depend on your source of supply for the materials
    • Price
      • your price will depend on the competitive cost of the materials, and the distance you have to transport those materials to the production facility that makes your product
    • Promotion
      • promotion is developed in part based on the product and price so various promotion "things" are reflected by where the parts are supplied from
        • eg. quality leather from Italy
        • eg. fine wine from the ...... region
    • Place
      • the place at which a company assembles their product, or vends a product is often dependent on the distance from the source of supply since decreasing the distance will decrease the cost and allow the price to be more competitive

      • this also has to be done in co-operation with the "place" considerations for the customers' location
    ..

    Why 99.9% is not enough !
     

     

    Outsourcing and Offshoring

    why 99.9 accuracy is not enough
    when you manufacture a large number of devices

    99.9 means 1 in 1,000 is faulty
    if you increase the number manufactured, you increase the number of faulty products
    99.9 means 10 in 10,000
    or 100 in 100,000

    many electronic devices and their component parts are made by the millions
    Various sources say iPhone production averages about 200 million in the past 4 years

    if you say that Quality Control is aiming for 99.9%, then when it is applied to 200 million, the potential number of devices with errors or problems is... see below
     
    99.9 accuracy equals 1 in a 1,000
    or 10 in 10,000
    or 100 in 100,000
    or 1,000 in 1 million
    or 10,000 in 10 million
    or 100,000 in 100 million
    or 200,000 in 200 million
    did Nov 29 Section SCC
    did Nov 30 Section SAA
    99.9 means 1,000 in 1 million

    Foxconn in China can regularly produce 500,000 iPhones a day - that means, mathematically they have, potentially, a risk of producing 500 faulty devices each day

    500 per day x 365 days = 182,500 - which appears to be a very high number for potentially unhappy customers.

    Samsung regularly sells over 400 million phones a year - that is 400,000 faulty phone
    400,000 is an enourmous potential for "ticked off" customers.)

    source https://www.knowyourmobile.com/news/how-many-iphones-
    does-apple-make-a-day/

    ..
    Chpt 15
     
    Supply 
    Chain 
    Management
    and TQM

     

    Product Quality
    TQM Total Quality Management
     
     

    .
     
     

    .

    TQM by students Vincent and Kevin
    5 min 17 sec     uploaded 2016

    done by former students
    Vincent Chiu and Kevin Tu,

    ..
    Chpt 15


     
     
    Supply 
    Chain 
    Management
    and J.I.T.

     

    click to view
    Prof. Richardson
    interviewed on CTV about car recalls re:
    Product Quality
    Just In Time (J.I.T.)
    .
     

    Drones / UAVs
    Drones are potentially a part of JIT

    .

    click
    made/uploaded Dec 2nd 2020
    WTGR discussing JIT in the auto parts industry
     

    http://www.youtube.com/watch?v=RxTbkSg6v_s
    A student talking about how his father uses JIT in his business
     

    ...cy
    .c
    Chpt 16


     
     
    H.R. Human Resources

     

    Global Human Resource Management

    Strategies for International Expansion
    HR staffing policies
    f
    Managing diverse workforce
     o Ethnocentrism
     o Polycentrism
     o Regiocentrism
     o Geocentrism
    .
    HR - wage rate comparisons
    .d
    discussed Russell Peters video in the context of "accents"
     youtube.com/watch?v=z4KhEj0ai5E
    ..

    https://www.youtube.com/watch?v=I847nFEnPmg
    Prof. Chris Bovaird
    Attracting good employees 
    is a competitive advantage

    "The one single key diffferentiator for corporations over the next generation or two will be the ability to attract and retain clever innovative flexible willing intelligent people...people will be the outstanding resource which will make the West succeed versus cheaper manufacturing of things for the foreseeable future."

    Quote from Prof. Chris Bovaird
     utsc.utoronto.ca/mgmt/chris-bovaird

    ..
    Chpt 17


     
    Trends


    Trends effecting int'l marketing 
    - online business
    - social media
    - multi-culturalism
    - tribal consumers 
    ..
    Last Class
     

     

    sulibreezy 2012
    Hate School/Love Education
    .
    (UTM) 2014 response

    Using the Internet for distribution
    benefits and limitations
     

    https://youtu.be/MiZ3fQqTu30
    uploaded 2021 March 17th
    (same applies to Aug 2021)

    explaining the "Big Huge Final Project"
    .

    ..
     
     
     
    https://www.youtube.com/watch?v=oWjPH3rqs4o
    2 min 18 sec

    20 min video on what topics should be in the final report
    20 min 
    uploaded 2022 March 16th

    Video for you to leave questions, or comments about the final group project

    Video was created April 2021 but can apply to early Jan, Feb, March 2022

    Prof. will answer all questions as they come in, in Jan, Feb March 2022
     

    . https://youtu.be/NoDFPAm4Wls
    1 min 9 sec
    comments, questions about the final video, Aug 2021, which accompanies the final project - think of it as the replacement for your "presentation to the class". . https://youtu.be/BPKsnMfGbuA
    2 min 36 sec
    comments about the whole course, what can we improve, what is working well, what needs to be added.
    .
     

    Expanded detailed version
     
    Seneca has an arrangment with Zoom whereby students and professors can use Zoom - and we will use Zoom for the rest of the classes in this course 
    to get details, go to https://inside.senecacollege.ca/its/services/zoom/
    Once you have the app, you can use it by going here
    Prof. Richardson will also be using this login link https://senecacollege-ca.zoom.us/
    .
     
    click Video Assignment - for ALL sections
    details
     ...MRK460/assignmentMRK460-2021.htm
    (done in Jan-Apr 2022)
    http://www.youtube.com/watch?v=VgZGS3vvm_A Prof. Richardson describing the ethics assignment
    (the video to the left was done in 2012 but applies to 2022)
    Permission 
    form to be signed then emailed to the professor when you email the video file of your completed assignment
     
    v.
    https://www.youtube.com/watch?v=TTawPX83CaE Posted 2021 Feb 24 Wed

    Preview of what we willdid cover in class Feb 23, 24 and Feb 25 2021

    .
     
    https://youtu.be/uhKHj88sMQ4
    2 min 19 sec
    uploaded 2020 Oct 26
    Posted Oct 26th Mon
    A short video to discuss the concept of Asymmetrical - using the example of stealing two bite  brownies.

    Funny, but educational

    did 2020 Nov 4 Wed Section CC

    .
    https://www.youtube.com/watch?v=IZ7oO847zzY
    4 min 18 sec
    uploaded 2020 Oct 14th 
    Posted 2020 Oct 14th Mon
    A short video to discuss the concept of Guerilla marketing (also known as Asymmetrical marketing) - describing the origins of the word Guerilla and the concept of a small military force defeating a large army by using guerilla tactics - used to describe how a small company could use great imagination in advertising to create media awareness that could have better results than a conventional compaign by a giant company
    did Nov 4 Wed Section CC
    .
    https://youtu.be/jkoh7f7L7OM
    10 min 46 sec
    uploaded Oct 21
    Posted 2020 Oct 21st Wed
    A short video to show the students how much progress we have made in the unit on Government Influence on Tradein the 6 th class in October - and what is coming up for the  class after the Break Week
    .
    https://www.youtube.com/watch?v=0rVx_sP40tY
    7 min 2 sec
    Overall intro to the MRK460 webpage for this course and how you should look at it to see the info you need to know the topics.
    Uploaded 2020 Oct 6th am
    .
    https://www.youtube.com/watch?v=XseWefWbmZc
    3 min 51 sec
    Explanation, by screen capture video, of how to make comments on the YouTube videos
    Uploaded 2020 Oct 6th am
    .
    https://www.youtube.com/watch?v=u-wAdDDjOCA
    6 min 53 sec, uploaded Oct 13th 8 pm
    Posted 2020 Oct 13 th
    A short video to show the students how much progress we have covered so far in the first 4 classes, and where we are going in October
    .
    click to view
    14 min
    uploaded Oct 18 Sunday 4pm
    Posted 2020 Oct 18 th
    A short video to show the students how much progress we have made in the unit on Government influence on trade the 5 th class in 2020 October - and what is comiing up for the 6th class
    .
    .


    click to view larger

    Blue Herons "lifting off" the pond on the north side of Seneca's Markham Campus where I had my office 2007-2019
    Used my Nikon D90 with Nikkor fixed 300mm lens
    original pic 2559x1799 pixels here  witiger.com/senecacollege/blue-herons-seneca2559x1799.jpg
    "Takeaways" for the course MRK460 Global Business and Marketing
    .
    The 4Ps and the 6Es have to be worked on by the business such that you don't get too much emphasize on some versus other, for example do not focus too much on Price and ignore developing the Product (FABs)
    youtube.com/watch?v=70wMAXToV4Y
    6Es, one of the reasons you want to focus on ALL 6 of the 6Es, is so that you do not end up in an "unrecovorable mistake"
    youtube.com/watch?v=Ykj0lxsQFmA

    The Competitive Environment is slightly more important than the other 5 environments - mostly because business people tend to "miss" identifying the wide range of other enterprises that are direct and indirect, and future competitors.
    witiger.com/ecommerce/competition.htmwitiger.com/ecommerce/competitorintelligence.htm

    Where you get info from "3 Sources of Information: government, associations, corporate  youtube.com/watch?v=XKYu-O5HWDU
     witiger.com/internationalbusiness/countryinfo.htm

    Globalization  witiger.com/internationalbusiness/globalization.htm
    Globalization of Customers
    Globalization of Production
    Globalization of Government

    Viral Marketing  witiger.com/ecommerce/viralmarketing.htm
    (belongs to the "P" for Promotion, as part of the 4Ps)
    Of the 6 types of Viral Marketing,
    - Edgy gossip / Buzz Marketing
    - Stealth Advertising
    - Guerrilla Marketing witiger.com/ecommerce/viralmarketing-guerilla-marketing.htm
    (Asymmetrical Marketing)
    are the 3 viral marketing strategies best studied by business and marketing students in the 2020's

    Political Risk and Contingency Planning
     witiger.com/internationalbusiness/politicalrisk.htm
     witiger.com/internationalbusiness/politicalriskcontingencyplanning.htm
     witiger.com/internationalbusiness/personalrisk.htm
    Fundamentals of Risk Analysis youtube.com/watch?v=_QPamr31ZCU
    register with the local Canadian Embassy or Consulate when you travel overseas www.travel.gc.ca

    Physical Geographic  Environment and Weather Extremes
    witiger.com/internationalbusiness/physicalgeographicenvironment.htm
    witiger.com/internationalbusiness/geographicenvironment.htm

    Potential Disadvantages of Exporting  witiger.com/internationalbusiness/disadvantages.htm
    Why would you discuss Disadvantages of Exporting in a course which spends most of the time discussing how to export?
    For the purposes of saving money and running the company efficiently, sometimes it is better to NOT GO
    - that is to say NOT export because the cost might be too high, or you may be consuming resources you don't have
    - it might be better to concentrate on making money on your "regular" business.

    Deciding NOT to export doesn't mean your company is not involved in international business

    you can still be involved in importing, directly, or indirectly

    Quality TQM JIT why 99.9 accuracy is not enough
    when you manufacture a large number of devices
     witiger.com/internationalbusiness/TQM.htm
     witiger.com/internationalbusiness/JIT.htm
    99.9 means 1 in 1,000 is faulty
    if you increase the number manufactured, you increase the number of faulty products, 99.9 means 10 in 10,000 1,000 in a million/
    When you have many large global companies making products in the millions, you have a potential of thousands of unhappy customers.

    Foxconn in Zhengzhou in China can regularly produce 500,000 iPhones a day
    - that means, mathematically they have, potentially, a risk of producing 500 faulty devices each day
    500 per day x 365 days = 182,500 - which appears to be a very high number for potentially unhappy customers.
     


    Previous sections taught by Richardson
     
    2022 Sept-Dec 4 sections
    2022 July-Aug 4 sections
    2022 Jan - April 4 sections 
    2021 Sept-Dec 4 sections 
    2021 May-June 3 sections
    2021 Jan - April 4 sections
    2020 Sept-Dec 3 sections
    2020 May-June 2 sections
    2020 Jan-April 5 sections
    2019 Sept-Dec 1 section
    2019 Jan-April 5 sections
    2018 Sept-Dec 1 section
    2018 July-Aug 2 sections
    2018 Jan-April 3 sections
    2017 May-June 1 section
    2017 Jan-April 3 sections
    2016 Jan-April 3 sections
    2015 Jan-April 2 sections
    2014 July-Aug 1 section
    2014 Jan-April 3 sections
    2013 May-June 1 section
    2013 Jan-April 3 sections
    2012 May-June 2 sections
    2012 Jan-April 2 sections
    2011 Jan-April 2 sections
    11 years
    60 sections (classes)
    1,000 +  students

    Zoom login link https://senecacollege-ca.zoom.us/
     
     
     I WEEK by WEEK TOPIC SCHEDULE  I WEEK by WEEK DETAILED LECTURE NOTES I CLASS PARTICIPATION  I ASSIGNMENTS and Project
    I MAIN 460.htm PAGE  I TEXTBOOK I TEST and EXAMS I TIPSI INT'L BIZ SHORTCUTS  I CONTACT INFO  I GRADING and EVALUATION   Misc.

     
    CONTACT I WITIGER.COM PAGE I NEWS GALLERY I E-BIZ SHORTCUTS I INT'L BIZ SHORTCUTS I MKTG and BUSINESS SHORTCUTS I TEACHING SCHEDULE
    MISTAKES I TEXTS USEDI IMAGES I RANK I STUDENT CONTRIBUTORS I FORMER STUDENTS I PUBLICATIONS I TIPSIfor those On The Level who believe in faith, hope and charity

     

      Prof. W. Tim G. Richardson ©www.witiger.com













































    In Flanders Fields https://www.youtube.com/watch?v=1wFFOLgmM7c
    The Vimy Glide https://www.youtube.com/watch?v=6CCvsyIGvwA?list=PL2PXaLXFkx996LxbKqSoRw3w57VGGdMZ_?index=5