MRK 460 May-Aug 2008
Global Marketing
 

updated 2008 May 14

Prof. Richardson May / June 2008
Prof. Rossman - July / August
Cateora, International Marketing, 1st Canadian Edition, McGraw-Hill,		 http://www.witiger.com/resume/Hillbook.jpg
Additional resource
.
May 2008 June  July August
Chapter 1
,
Introduction May 7
Basics of Int'l Biz specific to Canada
,
6 Environments
discussed May 7
c
- Globalization
for class May 7
- SustainableDevelopment
,
The Scope and Challenge of International Marketing
Weather extremes May 7
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Chapter 2  May 14
The Dynamic Environment of International Trade
Physical/Geographic May 14
 Environment 
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Chapter 3 May 14
Cultural environment
- rules for doing business across cultures
- mother tongue marketing
- translations
,
ethical and social considerations ethicsMay 21
 -------------------------------
Chapter 4
Political and Legal environment 
 o Political EnvironmentMay 21
 o Political riskMay 21
 o Contingency planningMay 21
 o Defensive / IntegrativeMay 21
 o Personal riskMay 21
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Chapter 5
The International Legal Environment 
Govt Influence on Trade
,
- tariffs
- dumping
- subsidies		 Chapter 6
Marketing Research
,
sources of info on countries
- govt/assoc/corp
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Chapter 7
Emerging Markets
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Chapter 8
Multinational Market Regions and Market Groups

Country Evaluation and Selection
- choosing mktg  production sites, 
- weighing variables
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Chapter 9
Global Marketing Mgmnt: 
Planning & Organization

 

 Chapter 10: Products and Services for Consumers
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Chapter 11: Products and Services for Businesses
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Chapter 12: International Marketing Channels
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Chapter 13: Exporting and Logistics: Special Issues for Business

LCs Letters of Credit

ExportFinancing
CdnGovt
- DFAIT, - CIDA
- EDC, - CCC
- PEMDs

 Chapter 14: Integrated Marketing Communications and International Advertising
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Chapter 15: Personal Selling and Sales Management
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Chapter 16: Pricing for International Markets

Marketing Plan Presentations

Marketing Plan due
May 7
May 14
May 21
May 28		 June 04
June 11
June 18 MID-TERM

Exam Tips

June 23-27 study week
Individual Assignment

Part 1 – Marketing Plan Due

 

 Quiz Intl Marketing Plan Presentations

Presentation Tips

Intl Marketing Plan due

Project Tips

Final Exam
cc
http://www.youtube.com/watch?v=bcuw9bMYgHY Read the newspaper on a regular basis

Watch my YouTube video to understand why

Part 1  www.youtube.com/watch?v=bcuw9bMYgHY 
(why this helps you in class, and in job hunting)

Part 2  www.youtube.com/watch?v=8tXadb6IsKI
( a story abut how I made money on the stock market cause I read the newspaper and learned about a particular company)
m
..
http://www.dfait-maeci.gc.ca/menu-e.asp a site you should regularly visit for MRK 460
and, if you want contact info for a fed gov employee  http://direct.srv.gc.ca/cgi-bin/direct500/
http://www.dfait-maeci.gc.ca/canadexport/menu-en.asp http://www.dfait-maeci.gc.ca/canadexport/menu-en.asp
strongly recommended you read the top stories from CanadExport once a month
.
MRK460 2008 Outline (summer 2008) as used at Markham campus http://www.senecac.on.ca/outlines/082/SMEB/MRK460.HTM
IBM600 2007 Outline as used at Markham campus   http://www.senecac.on.ca/outlines/071/FOB/IBM600.HTM
IBM600 2008 Outline as used at Newnham campuss http://www.senecac.on.ca/outlines/081/FOB/IBM600.HTM