Prof. Litt May - June
tel: 416-491-5050 ext 77106 Markham

Prof. Richardson   July-Aug
tel: 416-491-5050 ext 77534 Markham
tel: 416-491-5050 ext 24544 Newnham

Basics of Int'l Biz specific to Canada
(ever section should read this)

audio is good, video sux
video summary of the course
--------------------------------------------
Difference between
Global Marketing and International Marketing

------------------------------------
types of opportunities
(review from MRK106)

o Market Penetration 
o Market Development 
o Product Development 
o Diversification
------------------------------------
Blackberry's
global marketing campaign
- for discussion throughout the term
related to Learning Objective 2,3
WTGR's Jan 2012 Toronto Star article re: Blackberry
 
 

discussed failures of
improper segmentation

GoPro
- not doing so well in 2018

- competition from new features on Android and iPhones
 https://www.theglobeandmail
.com/report-on-business/........
 
 

lm
Globalization

Globalization of Customers 
Globalization of Production 
Globalization of Government 

Modular form of global manufacturing / assembling
- explained in class

.
Big Mac Index
Sustainable Development

1 min 50 sec
 o Sovereignty Issues

------------------------------------------------
Chapter 2 
FDI p. 37 in text
Foreign Direct Investment
 o FDI Concepts
 o FDI in Canada

NGO's
Non Governmental Organizations
related to Learning Objective 6
.
WTO
 

IMF
d
World Bank
d
United Nations

Physical/Geographic
 Environment
introduced map of 
Canada versus U.S.A.
 

- and Global Markets p. 46
- Climate and Topography
Weather extremes

5 min 58 sec
T.R. interveiwed on BNN
 
 

5 min 46 sec

MAKE YOUR OWN COMMENTS
 

Protectionism and
Gov't Trade Barriers
Govt Influence on Trade
Canadian gov't policy 
which effect trade

- buy national policies
- quotas
.
- tariffs
Tariffs "in the news" march 2018 because POTUS Trump threatened to put a tariff on Canadian Steel

5 min 24 sec
This video is  a discussion of Tariffs
Tariffs - basica
Ad Valorem taxes
WTO and tariffs
negative effects on Americans
positive effects on Americans
negstive effects on Canadians
 

uploaded 2018 March 19
.
- dumping and C.B.S.A.
 

1 min 29 sec
dumping example explained by students

- subsidies

Trade Barriers 7 min 7 sec
- raisins from Turkey
- jam to Hong Kong
- margarine / Walmart

------------------------------------------

in the context of the 
Cultural Environment
Globalization of customers
- 2013 Superbowl commercial
- Jamaican VW 1 min 
- parody / spoof version 2 min

Google - global branding
- India partition video 3min 32 sec
- Saroo Brierley video 3min 

Bell Commercial / Dieppe 1 min
WTGR Flanders 1 min 27 sec
Bell, Poppy 2015 1 min 30 sec
-------------------------------------------
Chapter 4
Cultural environment

- marketing to diasporas
- rules for Doing Business across Cultures
related to Learning Objective 3

.

,d
Translation problems
read on your own
noted

Hofstede
read on your own
 

Why Americans are different than Canadians due to population numbers and countryof origin - map of North America - immigration patterns - size of cultural groups - multiculturalism

---------------------- 

Video Assignment 2018 Ethics / Weather Details   STUDENT VIDEOS the first one for March 2018

----------------------- 
marketing to different cultures - "DIASPORA"
- discussed Diaspora

 economist.com/node/21538742
told students to make contributions
(intending to convert this page to wordpress)
related to Learning Objective 3
------------------------ 
- Hofstede
- rules for doing business across cultures
 1.Uncertainty Avoidance 
 2.Power Distance 
 3.Masculinity-Feminity 
 4.Individualism- Collectivism
-------------------------------
 

Ethics and bribery did a bit Thu July 12 STUDENT VIDEOS told them to form groups and produce a video  CSR Corporate Social Responsibility - Obstructionist Stance - Defensive Stance - Accommodative Stance - Proactive Stance . Case Study - Toyota Case Study - Apartheid Moral Hazard Bribey blood diamonds   Case Study - Loblaws 2018  .cbc.ca/news/..... ethics effected by the 6 Environments noted Thu July 12 you should watch on your own and make comments . ethics re: Toyota WTGR on BNN News need someone to fid the correct URL link ---------------------------------------- Ethics and Moral Hazard ---------------------------------------- Ethics and Whistleblowers ethics-whistleblowers.htm wi ---------------------------------------- Moral Hazard watch and make comments d

.
Canada CFPO Act
-------------------------------
Chapter 5
Int'l Trade Theories
diS
Economic and Technological environment 
Economic Environment
di
Factors effecting the 4X rate
di
------------------------------------------------
Chapter 6
Political and Legal environment 
how politics and regulations effect business

0 Political Environment
dn
Redberry
Chevy Lumina in NYC
Gator Teds - MJ
French language laws
.
0 Political risk
dn
  Confiscation
  Expropriation
  Domestication(Nationalization)
 

----------------------------------------------
Chapter 7
Marketing Research (which will be discussed by Prof. Faed)
 

sources of info on did Tue July 3 did Thu July 5 - governments - associations di - corporate webpages 5 min 12 sec. di

0 Contingency planning
did Tue July 3 
did Thu July 5
0 Defensive / Integrative
did Tue July 3
did Thu July 5
0 Personal risk
registration with the Canadian Embassy
did Tue July 3
did Thu July 5

Cdn Gov't agencies
.
CCC ccc.ca
CBSA cbsa-asfc.gc.ca
di
EDC  edc.ca
DFAIT international.gc.ca
di
- - - - - - - - - - - - - - - -
Diplomatic Posts
did Tue July 3
did Thu July 5
Embassy/High Commission
Consulate General
Consulate
.
.
2 min 34 sec
explanation of embassies

LIST OF EMBASSIES AND CONSULATES
 travel.gc.ca/...
link March 2018
- - - - - - - - - - - - - - - - - - - - - -
 

"Success leaves clues" Tony Robbins did Thu July 12

.
Chapter 8
Multinational Market Regions and Market Groups
related to Learning Objective 6
for 
- Canadian Govt Int'l Organizations and Forums
dn
 o NAFTA
did Thu July 12
.
 o CAN-US relations
Canadian - American historical differences
did Thu July 15
did Tue July 17

shon
 o ASEAN
 o APEC
 o European Union
 o OECD
did Thu July 12
.
Country Evaluation and Selection
n
- choosing mktg  production sites, 
- weighing variables
------------------------------------------------
Chapter 9
Emerging Markets
.
- rules for doing business across cultures
- mother tongue marketing
did Thu July 12
did Tue July 17

- Mother tongue marketing on wordpress  https://mothertongue
marketing.wordpress.com/
built by Alina M, Kristina K, and Asia B in March 2015
a
-----------------------------------------------
Chapter 10
Strategies for International Expansion
HR staffing policies
did Thu July 12
Managing diverse workforce
did Thu July 12
 o Ethnocentrism
 o Polycentrism
 o Regiocentrism
 o Geocentrism

HR - wage rate comparisons
.

d

discussed Russell Peters video in the context of "accents"  youtube.com/watch? v=z4KhEj0ai5E showed Thu July 12

.
Should we expand or not
Why Export
T
Proactive reasons
 - Coke/Pepsi.Russia
WT
details...redkalinka.com...
Reactive reasons
.
Various 
"Choice of Entry Modes"
d.
related to Learning Objective 5
Strategies for International Expansion
Collaborative  Arrangements
.

t
- make comments on the video
Indirect Exporting 
Co-op or Piggyback Exporting
Direct Exporting 
Licensing
Franchising
Contract Manufacturing
Management Contracts
Turnkey Operations
Joint Venture
 - Co-op Joint Venture
 - Equity Joint Venture
Alliances
 - Strategic Alliances
 - Equity Alliances
Wholly Owned Subsidiaries 
 - Acquisitions
 - Greenfield Operations
Consortiums
---------------------------------------------
Marketing Orientation for Int'l Business

Tim Hortons selling tea
told students to watch and make comments

Outsourcing and
Offshoring
l
Offshoring to India, China
Offhshoring moving to Mexico because of NAFTA
-------------------- 
explained the ancient spice trade as a part of the origins of global business and the relationship to nutrition

--------------------------------
Chapter 11
The Int'l Marketing Mix
- Products / Services

Chapter 11
Product Quality
TQM 
Wll

done by Vincent Chiu and Kevin Tu, 5 min 17 sec
dio
.
why 99.9 accuracy is not enough when you make 10 million units
di9
.

We
Prof. Richardson
interviewed on CTV about car recalls re: 
Product Quality
-------------------------------------------
sulibreezy
Hate School/Love Education
did

Brands in int'l markets
d
look for other examples of Canadian brands marketed outside Canada

Country Image Effects on 
Branding
(read on your own)

ExportFinancing
CdnGovt

- DFAIT, - CIDA
- EDC, - CCC
- PEMDs
using the strategy of networking through industry associations

----------------------------------------------
Chapter 12
The International Marketing Mix: Distribution

Trading Companies p. 380
- keiretsu
- sogoshosha
d
Using the Internet for distribution
benefits and limitations
 

Freight Forwarders p. 394
Canadian International Freight Forwarders Assoc
 www.ciffa.com
------------------------------------------
Chapter 13
The International Marketing Mix: Pricing

Exchange Rate fluctuations
4X.htm
di

dumping p. 419

Pricing Strategies
- skimming
- geographic pricing
d

Countertrade p.423-425
.
.
LCs Letters of Credit p. 428
dn
-----------------------------------------------
Chapter 14
The International Marketing Mix: Integrated Communications

Global Advertising p. 439

Cultural Diversity
d0

Media (Social Media)

Trade Shows / Fairs
Trade Missions p. 461
din
-----------------------------------------------
Chapter 17
Trends effecting int'l marketing p. 531
- online business
- social media
- multi-culturalism
- tribal consumers p. 541
----------------------- 
 

Domain Names  d o marketing strategies o registering a domain o domain scams o domain phishing o domain hacking o domain disputes o domain Verisign issues .  phishing and spear phishing explained in a video .  Domain Name Videos assigned for .. class told to watch, and make comments Video 1  intro Video 2 registration / hosting Video 3  TLDs Video 4  mktg strategies Video 6  hacking

-----------------------. 
Marketing Plan Presentations
Presentation Tips

Marketing Plan Group Project Details
M
. 

Final Comments on the whole course for 2014, can be used for 2018
nn
-----------------------------------------------
Presentation Tips
 witiger.com/tips.htm
di
- don't say numbers unless you compare
- don't say dates unless you explain meaning
- explained tap dancing
- powerpoint not powersentances
-  -  -  -  -  -  - 
 Global population trends 
di

countries over 200 million

di
Redneck Marketing ?

1 min 18 sec
 
 
 

Summer Break 
June 24 - June 29

Summer Break 
June 24 - June 29

Prof. Richardson describing the ethics assignment
- due first week in March 2018
(the video to the left was done in 2012 but applies to 2018)

- can be done individually or in a group
- when you are finished, give the file to WTGR on a USB so it can be loaded on to the WTGR YouTube channel

Watch my YouTube video to understand why

Part 1 www.youtube.com/watch?v=bcuw9bMYgHY
(why this helps you in class, and in job hunting)

Part 2 www.youtube.com/watch?v=8tXadb6IsKI
( a story abut how I made money on the stock market cause I read the newspaper and learned about a particular company)