Last Updated 2021  July 14th
uploaded "first 3 classes summary video June 10th at https://youtu.be/k8p3A5IKHtM

                                                               April 2021 versionwitiger.com/senecacollege/MRK460-2021-Apr-15th.htm
 
SENECA COLLEGE,  TORONTO
  MRK 460 - Global Marketing and Business
.
 
I CLASS PARTICIPATION  I ASSIGNMENTS and PROJECTS   GRADING and EVALUATION  WEEK BY WEEK TOPIC SCHEDULE  I
I MAIN 460.htm PAGE  I TEXTBOOK I TEST and EXAMS I TIPSI INT'L BIZ SHORTCUTS  I CONTACT INFO  I
https://www.youtube.com/watch?v=oWjPH3rqs4o
2 min 18 sec
Video for you to leave questions, or comments about the final group project

Video was created April 2021 but can apply to early August 2021

Prof. will answer all questions as they come in, in July, Aug 2021
 

. https://youtu.be/NoDFPAm4Wls
1 min 9 sec
comments, questions about the final video, Aug 2021, which accompanies the final project - think of it as the replacement for your "presentation to the class". . https://youtu.be/BPKsnMfGbuA
2 min 36 sec
comments made AFTER Aug 10 2021
cannot be included towards final grade
Professors have to have grades due 
Mon Aug 16th 09:00 a.m.
comments about the whole course, what can we improve, what is working well, what needs to be added.
.
Summer 2021 May  June July Aug
Wed Section SCC 
taught by 
Prof. Richardson May-June
Prof. Coruh July-Aug
2:25pm - 5:05 pm 
May 19
May 26
May 26th Video
Assignment explained
June 2
June 9
June 16
June 23
June 23 Video Assignment due
June 28 - July 4 Break Week
July 7
July 14
July 21
July 28
Aug 4
Aug 11 last class
Grades due Aug 16th 09:00 a.m.
.
Thu Section SBB
Prof. Richardson May-June
Prof. Coruh July-Aug
10:45-1:25pm
May 20
May 27
May 27th Video
Assignment explained
June 3
June 10
June 17
June 24
June 24 Video Assignment due
June 28 - July 4 Break Week
July 8
July 15
July 22
July 29
Aug 5
Aug 12 last class
Grades due Aug 16th 09:00 a.m.
.
Fri Section SAA
taught by 
Prof. Richardson May-June
Prof. Strickland July-Aug
1:30 - 4:10 pm
May 21
May 28
May 28th Video
Assignment explained
June 4
June 11
June 18
June 25
June 25 Video Assignment due
June 28 - July 4 Break Week
July 9
July 16
July 23
July 30
Aug 6
Aug 13 last class
Grades due Aug 16th 09:00 a.m.
.
Learning Outcomes Expanded detailed version

Zoom login link https://senecacollege-ca.zoom.us/
...
2021 May 19, 20, 21 
.
first class
Wed 2:25pm - 5:05 pm
Thu 10:45-1:25pm
Fri 1:30 - 4:10 pm

https://www.youtube.com/watch?v=pfridDWR7mI&t=7s
need help right away?
Email w cell number, i will call you back

Class Participation
Before we begin discussing the topics, understand that a big part of marks for this course is "class participation / contribution", which is mostly done by you making comments on the YouTube videos. 
3 min 51 sec Here is a video explanation, by screen capture video, of how to make comments on the YouTube videos. You can earn marks from the first week by making comments
noted Class SCC May 19
noted Class SBB May 20
for Class SAA May 21
.
.
10 videos made March 24-29 2020 "landing page" for the 10 videos about the course made in March 2020 
noted Class SCC May 19
noted Class SBB May 20
for Class SAA May 21

 

http://www.witiger.com/senecacollege/MRK460-5-videos.html "landing page" for the 5 videos I did 2021 April 10th discussing "what goes in" to your final group project report
 

 

.
first class
Wed 2:25pm - 5:05 pm
Thu 10:45-1:25pm
Fri 1:30 - 4:10 pm
 

 

IMPORTANT HELPFUL INTRO
Overall intro to the MRK460 webpage for this course and how you should look at it to see the info you need to know the topics.
7 min 2 sec
noted Class SCC May 19
noted Class SBB May 20
for Class SAA May 21
..
.
first class
Wed 2:25pm - 5:05 pm
Thu 10:45-1:25pm
Fri 1:30 - 4:10 pm
click to see larger

 

First Class - Do we have a Quorum? importance of vocabulary
.
reading the newspapers
did Class SCC May 19
did Class SBB May 20
did Class SAA May 21
business slang, "go to the street", re: IPOs
Shopify
SOPs, Go/no GO, Takeaways,  Tapdancing

 

Read The Newspaper iddid Class SCC May 19, did Class SBB May 20, did Class SAA May 21
3 min 35 sec 4 min 1 sec 2 min 55 sec
Read The Newspaper
Part 1
Read The Newspaper
Part 2
getting rich on the stock market
Read The Newspaper
Part 3
learn an
Industry Sector
Read The Newspaper
Part 4
Business magazines
are important
...

..
Grizzly Bear Stories
.https://www.natureconservancy.ca/en/what-we-do/resource-centre/featured-species/mammals/grizzly_bear.html
The need for developing compelling story telling skills and narratives to allow you to be "convincing" when explaining things in business and marketing, and life. 
The idea is that you would "collect" stories over the course of your life and use these when you need to communicate something important.
7 min 59 sec 3 min 15 sec
Part 1 
watch the video and make comments if you wish
Class SCC 
noted Class SBB May 27
Class 
Part 2 
Teaching and Learning using "Grizzly Bear Stories"
watch the video and make comments if you wish
...
.
Introduction
for Basics of Int'l Biz specific to Canada

Difference between Global Marketing and
International Marketing

http://www.youtube.com/watch?v=Cbg7WNnEHw4audio is good, video sux, video summary of the course
.
What is Global Marketing
- mkt dvlpmt vs mkt penetration
witiger.com/../4opportunities.htm
2 min 16 sec
- 4Ps have to change
5 min 19 sec 6 min 42 sec

noted Class SCC May 19
noted Class SBB May 20
noted Class SAA May 21
Very interesting intro to the 
MRK460 course, and the 6Es w 
scenes from the prof's house in

EVERY section should watch this
noted Class SCC May 19
noted Class SBB May 20
noted Class SAA May 21
...
.
What is Global Marketing

types of opportunities
The Ansoff Matrix
(review from MRK106)
did SCC May 26
did SBB May 27
did SAA May 28

o Market Penetration - see to existing
o Market Development - sell to new
    - Telus
    - Rogers (Fido)
    - Bell Mobility
o Product Development 
o Diversification
- relates to "why" companies do int'l biz
Steve Jobs / Apple
...
Why Export WHY EXPORT  witiger.com/internationalbusiness/whyexport.htm
   o Why Companies Grow
   o Why Companies get involved in International Business
   o Reactive Reasons, Proactive Reasons for exporting

The main purpose of business is to make money for the people who own the business. 
All other objectives are secondary to achieving this goal 
- it may sound heartless, but it is the essence of capitalism.

Why Companies get involved in International Business
There are 4 major operating objectives that may cause companies to develop International Business
   1  To expand sales
   2  To acquire resources
   3  To diversify sources of sales 
   4  To diversify sources of supplies

..
Why Export Reactive reasons for going international include
   o Market
   o Competitive Environment
   o Political Environment
   o Economic Environment
   o chance occurrence
..
Why Export Proactive reasons for going international include
Expanding sales by strategically seeking out advantages
     launch an offensive into a new market before competitor does (eg. like Pepsi into Russia, before Coke)
power and prestige
economic Environment
     lower costs of labour, production and energy
political environment
     less stringent rules and regulations effecting pollution and labour
     incentives
..
Review importance of 6Es and 4Ps

https://youtu.be/Ykj0lxsQFmA
5 min 8 sec
This video talks about the 6 Environments in the context of knowing them, so you can avoid an unrecoverable mistake

click to view video
2 min 41 sec 
"What is Marketing" 
The 10 fingers of Business and marketing 
4Ps and 6Es
noted Class SCC May 19, 26
did SBB May 20
noted Class SAA May 21
..

The 10 fingers of Business and marketing on WTGR's LinkedIn account
https://www.linkedin.com/posts/
w-tim-g-richardson-77472a15
_the-10-fingers-of-marketing-and-business-
activity-6698473997409120257-kGVd
..
6 Environments  (Business)
did Class SCC May 19
for Class SBB May 20
for Class SAA May 21, 28
  • Political / Regulations
  • Economic
  • Social / Cultural
  • Technology
  • Geography / Weather
  • Competition
4P's  (Marketing)
did Class SCC May 19
for Class SBB May 20
for Class SAA May 21
  • Product
  • Price
  • Promotion
  • Place
.
.What we have done in the first 2 classes and what we will do in the 3rd week youtube.com/watch?v=6ezGMiEyfR0
Video explaining what we are doing  did do Feb 2nd, 3rd, 4th 2021
https://youtu.be/98U5qgLfQGQ
6 min 34 sec
.
Competitive environments ... Competition Basics (quick review from MRK106 and BAM101
did Wed Class SCC June 9
did Thu Class SBB May 27
did Fri  Class SAA May 28
Yahoo vs Google
early bird gets the worm vs. second mouse gets the cheese
.
Business competitors are:
  • Other organizations offering the same product or service now 
  • Other organizations offering similarproducts or services now 
  • Other organizations offering a variation on a product or service, that you cannot
    • which could be because 3rd party vendors make accessory items, or "apps" for you, or your competition
    • which could be because you did not update your software to follow trends
  • Organizations that could offer the same or similar products or services in the future 
  • Organizations that could remove the need for a product or service we sell
.
Sources of Information

sources of info on
did SCC May 19
did SBB May 20
did SAA May 21
.
- governments
- associations
- corporate webpages
- associations
story about industry associations
5 min 12 sec watch the video
noted Class SCC May 19
noted Class SBB May 20
noted Class SAA May 21, 28
- corporate webpages
- the CEO's speech
http://www.youtube.com/watch?v=wQko-o2Siq8
3 min 38 sec .watch the video
noted Class SCC May 19, June 16
noted Class SBB May 20, 27
noted Class SAA May 21
 spotting trends, Ranger  youtube.com/watch?v=a5JomDDBSio
.
Globalization


.
Chpt 1

Globalization
Globalization of Customers
Globalization of Production
Globalization of Government 
did SCC May 26
did SBB May 27
did SAA May 28
Globalization of Production

did SCC May 26
did SBB May 27
did SAA May 28
Globalization of Government 
WTO trade rulings
example - winter rims, CTC - Brazil
click
did SCC May 26
did SBB May 27
did SAA June 11
slowbalization

decrease in Globalization
did Class SCC June 2
did Class SBB June 3
for Class SAA June 4
Big Mac Index
.
Globalization
effect on
Target Market Segmentation
Blackberry's global marketing campaign
WTGR's Jan 2012 Toronto Star article re: Blackberry
click to see graphic click to see article "This is not Obama's Blackberry" Canada Goose millenial customers different than original segmentation
did SCC May 26, June 2
did SBB June 3
for Class SAA May 28
did partly SCC May 26, did  SCC June 2
did Class SBB June 3
did partly SAA May 28
.
.
Globalization
and
Sustainable Development


Chpt 1
Sustainable Development
.
Sustainability
 - example of harvesting practices
did Class SCC June 2
noted Class SBB June 3
for Class SAA June 4
https://www.youtube.com/watch?v=qDjXtQRe5uk&
'Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs."

There is available, in many sources (internet based and non-internet based) commentary criticizing the major corporations and leading nations in their drive for competitiveness.

This drive for competitiveness (through harvesting practices) has created vulnerable situations for

  • water management 
    • (river and lakes drying up)
  • agriculture 
    • soil erosion (caused by large scale mining and tree harvesting)
    • soil depletion requiring excessive use of fertilizers and other chemicals
  • metals and mining
    • rare metals such as Cobalt are being dug out and used for advanced smartphones - and the mining of such minerals has large effects on the land and wildlife where these mines are located, such as the jungles of the Congo where gorillas live
  • forestry 
    • trees being cut down at a rate faster than replanting and regrowth
    • large forest fires effect safety for people livingf close, and smoke and ash clouds effect health of people living in the region
It is hard to be objective on this issue since some people claim we have reached a point in the history of the planet where the existence of the human species is at risk!! The topic of sustainable development, has become increasingly "public" as a news topic and therefore important for students in international business
.
Canada's Top Companies
Canada's top companies (not discussed in summer 2021 due to shortened term)
.
Canada's Trade and Investment

Canada - Branding  Country Image

Cultural
Environment

Chpt 3
 

the problem with cultural differencesCultural environment
- marketing to diasporas
- rules for Doing Business across Cultures
http://www.youtube.com/watch?v=Pmb_dDQ-h6o
did Wed Class SCC June 2
did Thu  Class SBB June 3
for Fri     Class SAA June 4

YouTube video
watch, and make comments
4 min 20 sec

,d
Translation problems read on your own
.
Chpt 3
 
Cultural Diasporas
did Class SCC June 2
did Class SBB June 3
did Class SAA June 4
 

 

"DIASPORA"
.
https://youtu.be/xHIkEOukE-w
1 min 25 sec

make a Diaspora video
 

mother tongue marketing
marketing to different cultures -
https://youtu.be/6tBOO10ggsE
3 min 24 sec
economist.com/node/21538742 Mother tongue marketing on wordpress https://mothertongue
marketing.wordpress.com/ built by Alina M, Kristina K, and Asia B in March 2015
.
Chpt 3
 
Hofstede
.
https://geerthofstede.com
/culture-geert-hofstede-
gert-jan-hofstede/6d-
model-of-national-culture/
Hofstede
"..a framework used to understand the differences in culture across countries and to discern the ways that business is done across different cultures."
 1.Uncertainty Avoidance 
 2.Power Distance
 3.Masculinity-Feminity 
 4.Individualism-Collectivism
did Class SCC June 2
did Class SBB June 3
for Class SAA June 4
.
Chpt 3

Cultural
Environment

CAN-US relations
 

USMCA American website
CUSMA Canadian website

 

Fundamental differences between Canada and the USA 
7 min 35 sec student video (UTSC) , 2010
Watch on your own first before
Class SCC June 2
Class SBB June 3
Class SAA May 28
..
from The 
1 min 12 sec
Richardson Report
Canada-U.S. differences

F U N N Y

Watch on your own first before
did Class SCC June 2
did Class SBB June 3
Class SAA May 28

quoting Hofstede..
due to population numbers and country of origin
Canada .. too many rules
Darwinism
- map of North America
- immigration patterns
- size of cultural groups
- multiculturalism
.
Chpt 3

Cultural
Environment

Viral Marketing
as part of the
"Globalization of Customers"
and the Social-Cultural Environment
 
 
 

 

..
https://youtu.be/yRDlPQgRzl0 In the context of the Social-Cultural Environment and the Globalization of customers

3 min 25 sec
Super Bowl and Viral Videos

..
https://youtu.be/IZ7oO847zzY Viral Marketing, Guerilla Marketing
.did Wed Class SCC June 9
did  Thu Class SBB June 10
did   Fri Class SAA June 11
Guerilla marketing is an important strategy to understand in the context of medium and small sized enterprises having less money for promotions campaigns
...
Guerilla Marketing  Part 2
explaining Asymmetrical" as it relates to Guerilla Mktg
https://youtu.be/uhKHj88sMQ4

- 2013 Superbowl commercial
- Jamaican VW 1 min watch on your own
- parody / spoof version 2 min
watch on your own 
.
Viral videos depend on good story telling - Grizzly Bear stories

.
Chpt 3

Viral Marketing

find other ethnic viral videos
 https://youtu.be/i08HcwcDahA
 
 
 

 

- 2013 Superbowl commercial
- Jamaican VW 1 min watch on your own
- parody / spoof version 2 min watch on your own 
.
click 2019 Superbowl Commercials
WTGR's personal fav
Verizon - honours First Responders - in response to Verizon being accused of "throttling" internet speed to customers

explained "Green lights"

Google - global branding
- India partition video
3min 32 sec
a "story" of reunion that many cultures can relate to
watch on your own
.
- Saroo Brierley video 3min
Cultural appropriation example Toyota Swagger Wagon
watch on your own
Viral videos - emotional, mother-son Chinese story -"more rice"
.
Chpt 4  Ethics


.
 

Ethics and bribery
for Class SCC June 16
did Class SBB June 10
for Class SAA June 11
 
Ethics effected by the
6 Environments
2 min 27 sec
The Most Corrupt Business Sectors,
according to the OECD report
 ...oecd-report.htm
1. Extraction 
   - mining - logging
2. Construction - building
3. Transportation
  - roads, railways, bridges, auto production
4. IT - telecommunications
.
Chpt 4

Ethics

CSR Corporate Social Responsibility
 
- Obstructionist Stance
- Defensive Stance
- Accommodative Stance
- Proactive Stance
for Class SCC June 16
did Class SBB June 10
for Class SAA June 11
Corporate Social Responsibility to Stakeholders
- Responsibility to Employees
- Responsibility to Customers
- Responsibility to Investors / Shareholders / Partners
- Responsibility to Suppliers
- Responsibility to Governments (taxes, laws, rules and regulations)
- Responsibility to Society / Neighbours
for Class SCC June 16
did Class SBB June 10
for Class SAA June 11

 
CSR video
humourous look at the 4 stances by UTSC Students in 2014
1 min 48 sec
STUDENT VIDEOS
ethics - previous videos by 
former students
.
Chpt 4

Ethics

46664
2 MIN 15 SEC

Ethics and Whistleblowers
ethics-whistleblowers.htm

Case Study - Apartheid - Canada led boycott of South Africa
Case Study - blood diamonds replace paper currency for criminal enterprises
 witiger.com/internationalbusiness/ethics.htm
.
Case Study - Loblaws 2018
 .cbc.ca/news/.....TR quoted

.
Chpt 4

Ethics

Toyota
(event data recorder)
 

3. Transportation
  - roads, railways, bridges, auto production
 
ethics re: Toyota
http://watch.bnn.ca/#clip270260
WTGR on BNN News 
(event data recorder)
Case Study - Toyota "sticky pedal" recall Jan 2010
Toyota Student Video 1
3 min 24 sec

Toyota Student Video 2
5 min 14 sec

..
Chpt 4

Ethics

Canada’s Fight against Foreign Bribery
Eighteenth Annual Report to Parliament
 .international.gc.ca/..report

ethics re: SNC Lavalin  Feb-Apr 2019
Lavalin was charged with paying bribes to Libya
click to see map

Minister Jody Wilson-Raybould
 - political power in Quebec
M.Rempel summary / YouTube
.
Gerald Butts rebuttal / YouTube
..
.
Chpt 4 Stakeholders..

..
3 min 37 sec explanation of the origin of the word "Stakeholders"
did Class SCC May 26
did Class SBB May 27
did Class SAA May 28
..
.
Chpt 5

Int'l Trade Theories


 
 

 

Int'l Trade Theories

Orientations
o Product Orientation
o Sales Orientation
o Marketing Orientation
review from MRK106

click to view YouTube video
video on 3 orientations
using the example of selling a diving watch
.

Marketing Orientation for Int'l Business
http://www.youtube.com/watch?v=qE4w4VwEdSU&list=UUAtk_NQTEd9jP4hEI6lPUHA
Tim Hortons selling tea
told students to watch and make comments

- also
McDonalds copying other menus
Honda going from motorcycles to cars ...Apple going from iMacs to iPhones ...Crown Royal bag for golf

..
Chpt 5 
International Trade Theories

added to the course outline June 10th,
Trade Theory
Mercantilism
Absolute Advantage
Comparitive Advantage
Product Life Cycle Theory
Porter's Diamond
Factor Endowments
Demand Conditions
Related and Supporting Industries
Firm Strategy, Structure, Rivalry (competitors)
..
.
Chpt 5 
International Trade Theories
First Mover Advantages - "early bird gets the worm"
Second Mover Advantages - "2nd mouse gets the cheese"
 witiger.com/internationalbusiness/first-mover-advantages-early-bird-gets-the-worm.htm
added to the course outline June 10th, highly recommended reading + watch the 2 videos
Prof. Steve Litt and Prof. Tim Richardson
Part 1
3 min 55 sec
Richardson and Litt
https://www.youtube.com/watch?v=pbBw-O_CAWw&feature=youtu.be
Part 2, 
3 min 24 sec 
Litt
..
did Wed Class SCC June 16
for Thu  Class SBB June 17
for  Fri   Class  SAA June 18
...
The Political 
- Legal - Regulatory Environment

Chpt 6

Political Environment
 witiger.com/internationalbusiness/politicalenvironment.htm

The Political / Legal / Regulatory Environment can be simply described as the laws and regulations that business has to follow in order to make sure the business owners do not get arrested, or have the business fined for noncompliance of some regulation.

Laws are made by politicians - who enact these laws based on the likelihood they will get re-elected. The  political environment is affected and effected by politicians who in turn are influenced by changes and challenges in the social - cultural enviromment (languages, ethnicity, immigration etc.), challenges in the economic enviromment (currency exchange rates, corporate activity, unemployment rates) and also to some extent the geographic environment in terms of how the region is laid out, rivers, mountains, proximity to other countries, weather, seasons etc.
.
Political Environment - how it effects the Technological Environment
Redberry
RIM's Patent Wars
.
Political Environment 
- how it effects the Economic Environment & Jobs
Chevy Lumina in NYC

Gator Teds - MJ
French language laws

.
The Political - Legal - Regulatory Environment

Diplomatic representation overseas
- trade services
- consular services
- Humint / Teckint
 

 

Embassies, High Commission and Consulates


LIST OF EMBASSIES AND CONSULATES
 travel.gc.ca/...
did Class SCC May 19
did Class SBB May 20
did Class SAA May June 18
explanation of embassies
https://www.youtube.com/watch?v=kIeQkreVIyo
did Class SCC May 19
did Class SBB May 20
for Class SAA May 21
.
.
The Political - Legal - Regulatory Environment
.
 
Political Risk
and
Contingency
Planning
.
 
 

 

Political risk and  Contingency Planning
witiger.com/internationalbusiness/politicalrisk.htm

see also   witiger.com/internationalbusiness/politicalrisk.htm
see also   witiger.com/internationalbusiness/politicalriskcontingencyplanning.htm
see also   witiger.com/internationalbusiness/geographicenvironment.htm
see also   witiger.com/internationalbusiness/personalrisk.htm
 
https://www.youtube.com/watch?v=1UQpwAUgKsI
video made 
Mar 2020
2 min 19 sec
overall intro to contingency planning 

Successful International Business Management is based on solving problems.

If there were not a lot of  problems, you wouldn't need managers - but because there are lots of problems, you need managers to 
- analyze the problem, 
- craft a solution, and 
- monitor how the solution is carried out. 

Part of being a successful Int' Business Manager (especially after 9/11 and Covid19) is recognizing that risk and threat situations effect int'l business in many ways, and, these situations  have to be dealt with, and "managed", or your company will be compromised and subsequently uncompetitive.

.
- Business continuity
- Disaster recovery
- Crisis management
- Country risk analysis
.
political risk actions
 - Confiscation
-  Expropriation
- Domestication(Nationalization)

..
The Political - Legal - Regulatory Environment
.
Political Risk
and
Contingency
Planning
.
Political risk and  Contingency Planning
.witiger.com/internationalbusiness/politicalrisk.htm
 

1 min 48 sec
Richardson discussing the difference between 
Pure Risk and Speculative Risk
Pure Risk - a negative thing could happen, if it does not happen, the company gains no advantage

Speculative Risk - a negative thing could happen, or a positive thing could happen

.
.
The Political - Legal - Regulatory Environment
.
 
Political Risk
and
Contingency
Planning
.

UTSC power out June 2021
 

 

Political and Legal environment
Defensive / Integrative
witiger.com/internationalbusiness/politicalriskdefensiveintegrative.htm
 
Personal risk
witiger.com/internationalbusiness/personalrisk.htm
contingency planning for 
personal risk situations

1 min 55 sec
 www.voyage.gc.ca
Register with the local Canadian embassy or consulate in the region.
did Wed Class SCC May 19
did Thu Class SBB June 17
did Fri  Class SAA  June 18
"Grab Bag" Part 1
.
video 4 min 4 min 24 sec
WTGR summarizing the Personal Risk page
this is a helpful video that summarizes the whole "political risk" section of the course - watch it on your owntime
.
.
The Political - Legal - Regulatory Environment

Doing business with government agencies 
and departments 
and Crown Corporations

Chpt 6

https://www.tpsgc-pwgsc.gc.ca/app-acq/index-eng.html
did Wed Class SCC June 9
did Thu Class SBB June 10
did Fri   Class SAA June 11
Government Expenditures\
Government Purchasing - Selling to government          (fed gov procurement)
 www.tpsgc-pwgsc.gc.ca/app-acq/index-eng.html
The Federal Government Procurement Guide - because Government is a great customer
.
The Political - Legal - Regulatory Environment

Export Finance

Chpt 6

Export Financing CdnGovt
for Wed Class SCC June 23
for Thu Class SBB June 24
for  Fri  Class SAA June 25
 

 https://www.international.gc.ca/funding...
link works June 2021
- DFAIT Dept. of Foreign Affairs
from 2015 / Trudeau onward named
Global Affairs Canada

- CIDA
- EDC, - CCC
- PEMDs

.
Government and the CBSA

Chpt 6

Govt Influence on Trade
 witiger.com/internationalbusiness/
governmentinfluenceontrade.htm
Trade Barriers
Rules and Regulations
Government Intervention
Protectionism and
Gov't Trade Barriers
Quotas
Voluntary Export Restraints
Local Content Requirements
 

.

.

 

Tariffs
2018 because POTUS Trump threatened to put a tariff on Canadian Steel
https://www.youtube.com/watch?v=F3_t9zu4Vdw
2018 video made in MRK460
5 min 24 sec
for 2021, watch on your own and make comments

This video is  a discussion of Tariffs
Tariffs - basics
Ad Valorem taxes
WTO and tariffs
negative effects on Americans
positive effects on Americans
negative effects on Canadians
 

.
Government and 
the CBSA

Chpt 6

Govt Influence on Trade
.
Subsidies
.
Rules and Regulations by Gov't that makes global business difficult
7 min 7 sec
 make comments on the video
3 specific examples
did Wed Class SCC June 2
- raisins from Turkey
- jam to Hong Kong
- margarine / Walmart
Dumping and C.B.S.A.
Canada Border Services Agency
cbsa-asfc.gc.ca

1 min 29 sec
make comments on the video
dumping example 
explained by students
.
Canada Border Services Agents
in action keeping us safe - humour
https://www.youtube.com/watch?v=AldVqHMxFXA
from This Hour has 22 minutes

.ontingency Planning
Geographic Environment
NOTE: There is no chapter in the course textbook on the Geographic Environment, nor any discussion of weather extremes. 
...so, Richardson added it ..

Climate and Topography

Physical Geographic  Environment and Weather Extremes
 
5 min 58 sec
T.R. interviewed on BNN
did Wed Class SCC June 9
did Thu Class SBB June 10
for Fri   Class SAA June 11
Hurricanes
contingency planning
tyranny of quarterly earnings
1 min 10 sec
Are weather extremes getting worse?
did Wed Class SCC June 9
did Thu Class SBB June 10
for Fri   Class SAA June 11
.
.
Geographic Environment

Contingency Planning

click

Physical Geographic  Environment and Weather Extremes
 

1 min 49 sec
One of the reasons companies do NOT spend much money on contingency plans for weather extremes is due to the "tyranny of quarterly earnings" - this expression is explained in a short video
did Wed Class SCC June 9
did Thu Class SBB June 10
for Fri   Class SAA June 11
.
 
2 min 9 sec In developing a contingency plan to respond it is critical to identify "who does what" because such decisions cannot be made in a panic - they needed to be sorted out in advance.
Richardson uses the example of responding to a medical emergency that involved a student needing emergency medical attention on campus.
did Wed Class SCC June 9
did Thu Class SBB June 10
for Fri Class SAA June 11
.
.C
Geographic Environment

Weather problems for business

Weather effecting 
food production
 
 
 

 

Physical Geographic  Environment and Weather Extremes
.
http://www.youtube.com/watch?v=t_WmaynNXkU5 min 46 sec
students in class (Seneca, MRK460 2011), group by group, giving examples of how businesses are effected by different types of weather
..
https://www.youtube.com/watch?v=Cofa4GGdO3E&feature=youtu.be Weather Extremes effect on the food system
- globalization of grain markets
from students in 
MRK460 Jan-Apr 2019
.
.
Geographic Environment

Weather problems for business

Weather effecting 
food production
 

 

Physical Geographic  Environment and Weather Extremes
.

Severe heat in Western Canada June 2021

4th week of June 2021

46.6C, 115 F 
in town of
Lytton, B.C.

Several news agencies reported several people dead.
 

..theweathernetwork.com...-western-canada-heat
.
.
Geographic Environment

World Maps
did Wed Class SCC June 16
for Thu  Class SBB June 17
for  Fri   Class  SAA June 18
partly a consequence of the 
"Geographic Environment", 
partly a result of the 
"Cultural Environment"

 list of all..countries_of_the _world.htm

..
larger view introduced map of 
Canada - USA
4 min 52 sec  youtu.be/WJeM6DUkqaY
make comments on the video
map - differences
above the 49th, above the 60th
did Wed Class SCC June 16
did Thu  Class SBB June 17
did  Fri   Class  SAA June 18
..

North America vs. Europe
same total population, but country sizes and land area much different
South America "older" but more poor
North America vs. Europe
video uploaded Oct 6th 11pm
youtu.be/s6Fgve2H6GI
make comments on the video

did Wed Class SCC June 16
did Thu  Class SBB June 17
did  Fri   Class  SAA June 18

..
click Europe population map

graphic for background to general discussion about Global Marketing
did Wed Class SCC June 16
did Thu  Class SBB June 17
did Fri   Class  SAA June 18

....
map-africa-compared-SM.jpg  Africa map

relative size to other countries

China's investment inAfrica
 
 

...
...
Geographic Environment

World Maps
did Wed Class SCC June 16
for Thu  Class SBB June 17
for  Fri   Class  SAA June 18
partly a consequence of the 
"Geographic Environment", 
partly a result of the 
"Cultural Environment"

 list of all..countries_of_the _world.htm
 
 

 

..
...
source - The Economist magazine
Europe, more mutli-cultural, much older
World population map
video uploaded Oct 6th 11pm
youtu.be/7orOch446dw
make comments on the video
graphic for background to general discussion about Global Marketing
did Wed Class SCC June 16
did Thu  Class SBB June 17
did  Fri   Class  SAA June 18
..
http://www.witiger.com/senecacollege/population2017.jpg
2017

2020
countries over 200 million

The USA is the ONLY  "top 5" country with a reasonable GDP per capita
Global population trends
did Wed Class SCC June 16
did Thu  Class SBB June 17
did  Fri   Class  SAA June 18

..
GDP per country GDP per capita for top 20 countries
 youtube.com/watch?v=xAYvPLEDnOM

USA # 1       $69,000
Canada # 5  $54,000 

China $23,000
India  $10,000

..
Chpt 7 FDI 
Foreign Direct Investment

 


FDI Concepts
FDI in Canada
.
FDI and Sovereignty Issues

FDI 
Country Evaluation
and Selection
- choosing mktg  production sites,
- weighing variables

Indicators of 
economic supremacy
did Wed Class SCC June 16
did Thu  Class SBB June 17
did  Fri   Class  SAA June 18
map of the world showing auto production
Countries that
o make planes, plane parts
o make cell phones, phone parts
o make cars, car parts
(make = assemble)
.
,d
..
 
BREAK WEEK                          June 28 - July 4 .

 
Chpt 8

Regional Economic Expansion
 

 


Multinational Market Regions and Market Groups
related to Learning Objective 6
European Union
fA
Andean Pact
Mercosur
BRIC
Caricom
TPP Trans Pacific Partnership
ASEAN
APEC
OECD
education by gender chart
OECD is a great source of trade 
stats for doing Int'l Mktg Research
did Wed Class SCC June 16
for Thu  Class SBB June 17
for  Fri   Class  SAA June 18
.
,d
Chpt 8

Regional Economic Expansion
 

 

WTO 
World Trade Organization
WTGR interview on CBC about the WTO
https://www.youtube.com/watch?v=SrxoPz0ezAM&feature=youtu.be
WTGR  2008 interview on CBC about WTO
5 min 21 sec,d

 
 
Chpt 9

 

Foreign Exchange Market
also referred to as ForEx or 4X

READ THIS
......and try to incorporate some of it into your company report

4X topics
Currency Conversion
Spot Exchange Rates
Forward Exchange Rates
Currency Swaps

..
Chpt 10

 

Exchange Rate fluctuations
Pegged Exchange Rate
Floating Exchange Rate

Central Bank
Gold
.
World Bank
READ THIS
......and try to incorporate some of it into your company report

.
IMF
International Monetary Fund
READ THIS
......and try to incorporate some of it into your company report
 

IMF / Moral Hazard

https://www.youtube.com/watch?v=ix5ST_m6_MI
watch and make comments
 

..
Chpt 11

 

Firm as a value chain
The Role of Strategy
Experience Curve
Economies of scale
Leveraging Core Competencies
Pressures
-for cost reductions
-local responsiveness

International Strategy
Multidomestic strategy
Global Strategy
Transnational Strategy
 

.
Chpt 12


 
 

 

CollaborativeRelationships
did 
 see the YouTube Video
http://www.youtube.com/watch?v=Dy_3tvCrXao
watch 
 o licensing
 o franchising
 o mgmnt contracts
 o turnkey ops
 o joint ventures
 o equity alliances
 o consortiums.

Various 
"Choice of Entry Modes"

Countertrade
.

- Coke/Pepsi.Russia
    details...redkalinka.com...
- Cuba-Canada cigars

Trading Companies 
- keiretsu
- sogoshosha

..
Chpt 12


 
 

 

"Choice of Entry Modes"
Ways to enter foreign markets - the main categories
  • exporting
    • direct to customer
    • through agents
    • through trading house (Korea, Japan)
  • importing
    • direct from source
    • through broker
    • through trading house (Korea, Japan)
  • foreign manufacturing
    • wholly owned subsidiary
    • joint venture
    • alliances
    • contract manufacturing
  • franchising
    • food service
  • licensing
    • branded clothing
..
Chpt 12


 
 

 

Trade Missions

Government of Canada
About Canada Trade Missions
 https://www.international.gc.ca/trade-c.....missions

"Led by the Minister of International Trade or other senior government officials, Canada Trade Missions provide access to resources from Canada’s export agencies, and present unique opportunities and benefits to participants. These benefits include:"

- access to economic and government decision-makers
- on-the-ground support from the Trade Commissioner Service (TCS) network and export agencies, including Export Development Canada and the Canadian Commercial Corporation
- unparalleled networking opportunities with the local business community
- business-to-business meetings with potential partners
- foreign market intelligence and troubleshooting
- opportunities to create export partnerships.
..
Chpt 13

Pitfalls of Exporting
 
 

 

Potential Disadvantages of Exporting
(Pitfalls of Exporting)

Why would you discuss Disadvantages of Exporting in a course which spends most of the time discussing how to export?

Answer: because the course (MRK460, MGSC44, IBM600) is not, strictly speaking, "how to export".

Sometimes managers need to make decisions about whether to pursue a new situation, or not: what we call a GO - NO GO decision. 

For the purposes of saving money and running the company efficiently, sometimes it is better to NOT GO - that is to say NOT export because the cost might be too high, or you may be consuming resources you don't have - it might be better to concentrate on making money on your "regular" business.

Deciding NOT to export doesn't mean your company is not involved in international business 

  • you can still be involved in importing, directly, or indirectly 
    • and therefore international business circumstances (currency fluctuations, political risk etc.) will still effect you 
  • you may be manufacturing a device that depends on a supplier being able to manufacture a sub-component in a global region that becomes risky
    • the sub-component could be identified by a foreign government as a target for tariffs which may effect your production cost
..
Chpt 13

"Ramping Up"
"Ramping Up" ...a popular slang expression in international business ...

a metaphor that comes from putting a ramp up to a ship, or the back end of a cargo plane, and moving goods onboard. The concept is that you are getting ready to do something by putting the ramp up..

..
Chpt 13

LCs Letters of Credit

 Letters of Credit
witiger.com/internationalbusiness/LCs.htm

The subject of LCs is not normally something you would teach in a general overview course on Global Marketing and Business  - but for some people who are interested in actually becoming involved in exporting and importing, LCs are a necessary thing which you must understand..

Common Problems with Letters of Credit
One of the things that is important for students of management to understand about business and international business is that the "real world" very seldom operates as precisely as the theory in the classroom. In the real world, there are often problems with "satisfying" the requirements of an LC on the side of the sender (seller), and the receiver (buyer).

If an LC is irrevocable (meaning the credit cannot be amended or canceled without the agreement of all parties) then the buyer may have a big problem if something develops that they cannot fix - because the 3rd party will be obliged to pass the money to the seller once the goods are landed.

 "Letters of Credit are guarantees of payment to help you make purchases or transact business with companies with whom you have limited trading experience or credit history."
wachovia.com
..
Chpt 14

 Brands in int'l markets
http://www.witiger.com/internationalbusiness/scanBranding6environments.JPG
.
Country Image 
Effects on 
Branding
In this article, Prof. Richardson is discussing the challenges of developing a "Canadian Brand" for the clothing industry. In addressing this formidable challenge, Richardson explains that the ability to do this depends on how we can deal with the influences of the 
  o  competitive environment
  o  social / cultural environment
  o  technological environment
  o  political / legal / regulatory environment
  o  economic environment
  o  geographic environment
Richardson explains that these environments make it difficult for Canada to consider having a global brand for clothing similar to the Italians or French, instead it is recommended that we "embrace" the extreme weather challenges of our geographic environment and "brand" Canadian clothing as being the most robust and strong for cold weather.
.
Chpt 15


 
Outsourcing and
Offshoring
 

Offshoring to India, China
Offhshoring moving to Mexico because of old NAFTA and now the CUSMA
-------------------- 
explained the ancient spice trade as a part of the origins of global business and the relationship to nutrition
..
Chpt 15

 

Product Quality
TQM 
READ THIS
......and try to incorporate some of it into your company report
https://www.youtube.com/watch?v=l0sq7WNz1c4&feature=youtu.be
done by Vincent Chiu and Kevin Tu, 5 min 17 sec
.
why 99.9 accuracy is not enough when you make 10 million units

Drones / UAVs
Drones are potentially a part of JIT
.

click to view
Prof. Richardson
interviewed on CTV about car recalls re:
Product Quality
Just In Time (J.I.T.)
-
click
made/uploaded Dec 2nd 2020
WTGR discussing JIT in the auto parts industry

http://www.youtube.com/watch?v=RxTbkSg6v_s
A student talking about how his father uses JIT in his business

..
Chpt 16


 
H.R. Human Resources

Global Human Resource Management

Strategies for International Expansion
HR staffing policies

Managing diverse workforce
 o Ethnocentrism
 o Polycentrism
 o Regiocentrism
 o Geocentrism
.
HR - wage rate comparisons
.d
discussed Russell Peters video in the context of "accents"
 youtube.com/watch?v=z4KhEj0ai5E
..

https://www.youtube.com/watch?v=I847nFEnPmg
Prof. Chris Bovaird
Attracting good employees 
is a competitive advantage

"The one single key diffferentiator for corporations over the next generation or two will be the ability to attract and retain clever innovative flexible willing intelligent people...people will be the outstanding resource which will make the West succeed versus cheaper manufacturing of things for the foreseeable future."

Quote from Prof. Chris Bovaird
 utsc.utoronto.ca/mgmt/chris-bovaird

..
Chpt 17


 
Trends


Trends effecting int'l marketing 
- online business
- social media
- multi-culturalism
- tribal consumers 
..
Last Class
 

 

sulibreezy 2012
Hate School/Love Education
.
(UTM) 2014 response

Using the Internet for distribution
benefits and limitations
 

https://youtu.be/MiZ3fQqTu30
uploaded 2021 March 17th
(same applies to Aug 2021)

explaining the "Big Huge Final Project"
.

..
 
 
 

Learning Outcomes 2021 Jan - Expanded detailed version
.

Learning Outcomes 2021 May - August - Expanded detailed version
 

Upon successful completion of this subject the student will be able to:

1. Identify current trends effecting international businesses effected by changes in the,

  • Political / Legal and Regulatory Environment
  • Economic Environment
  • Social-Cultural  Environment
  • Technological  Environment
  • Geographic (weather)  Environment
  • Competitive  Environment
  • 2. Assess the impact of international trade agreements (e.g. USMCA / CUSMA) and trade organizations (e.g. WTO, IMF, World Bank) on the business opportunities of firms.
    3. Explain how to adapt the 4 types of Opportunities to a company seeking to expand exports
    4. Assess the current influences of Globalization as it influences companies export strategy
    5. Recommend an appropriate international market entry strategy for a selected product in the context of the "Choice of Entry Modes" and the variety of "Collaborative Arrangements"
    6. Demonstrate effective and professional communication skills, both verbal and written, by the on-time submission of reports and class presentations.
    7. Identify and assess the categories of risk and threats faced by exporters and evaluate relevant contingency planning
    8. Develop a business and marketing plan that meets stated Goals, Objectives and Plans)  and includes the environments in LO #1

    Expanded detailed version
     
    Seneca has an arrangment with Zoom whereby students and professors can use Zoom - and we will use Zoom for the rest of the classes in this course (nov, Dec 2020)
    to get details, go to https://inside.senecacollege.ca/its/services/zoom/
    Once you have the app, you can use it by going here
    Prof. Richardson will also be using this login link https://senecacollege-ca.zoom.us/
    .
     
    click Video Assignment - for ALL sections
    details
     ...MRK460/assignmentMRK460-2021.htm
    (done in Jan-Apr 2021) Due Mar 16th, 17th, 18th

    Uploaded this video 2021 March 11th, Thursday afternoon, to give you extra EXTRA info about the video assignment due next week

    http://www.youtube.com/watch?v=VgZGS3vvm_A Prof. Richardson describing the ethics assignment
    (the video to the left was done in 2012 but applies to 2020)
    Permission 
    form to be signed then emailed to the professor when you email the video file of your completed assignment
     
    v.
    10 videos made March 24-29 2020 "landing page" for the 10 videos about the course made in March 2020 
    - these videos also apply to the Sept-Dec class 2020
    n
    http://www.witiger.com/senecacollege/MRK460-5-videos.html "landing page" for the 5 videos I did 2020 April 10th discussing "what goes in" to your final group project report
    n

     
    https://www.youtube.com/watch?v=TTawPX83CaE Posted 2021 Feb 24 Wed

    Preview of what we willdid cover in class Feb 23, 24 and Feb 25 2021

    .
     
    https://youtu.be/uhKHj88sMQ4
    2 min 19 sec
    uploaded 2020 Oct 26 
    Posted Oct 26th Mon
    A short video to discuss the concept of Asymmetrical - using the example of stealing two bite  brownies.

    Funny, but educational

    did 2020 Nov 4 Wed Section CC

    .
    https://www.youtube.com/watch?v=IZ7oO847zzY
    4 min 18 sec
    uploaded 2020 Oct 14th 
    Posted 2020 Oct 14th Mon
    A short video to discuss the concept of Guerilla marketing (also known as Asymmetrical marketing) - describing the origins of the word Guerilla and the concept of a small military force defeating a large army by using guerilla tactics - used to describe how a small company could use great imagination in advertising to create media awareness that could have better results than a conventional compaign by a giant company
    did Nov 4 Wed Section CC
    .
    https://youtu.be/jkoh7f7L7OM
    10 min 46 sec
    uploaded Oct 21
    Posted 2020 Oct 21st Wed
    A short video to show the students how much progress we have made in the unit on Government Influence on Tradein the 6 th class in October - and what is coming up for the  class after the Break Week
    .
    https://www.youtube.com/watch?v=0rVx_sP40tY
    7 min 2 sec
    Overall intro to the MRK460 webpage for this course and how you should look at it to see the info you need to know the topics.
    Uploaded 2020 Oct 6th am
    .
    https://www.youtube.com/watch?v=XseWefWbmZc
    3 min 51 sec
    Explanation, by screen capture video, of how to make comments on the YouTube videos
    Uploaded 2020 Oct 6th am
    .
    https://www.youtube.com/watch?v=u-wAdDDjOCA
    6 min 53 sec, uploaded Oct 13th 8 pm
    Posted 2020 Oct 13 th
    A short video to show the students how much progress we have covered so far in the first 4 classes, and where we are going in October
    .
    click to view
    14 min
    uploaded Oct 18 Sunday 4pm
    Posted 2020 Oct 18 th
    A short video to show the students how much progress we have made in the unit on Government influence on trade the 5 th class in 2020 October - and what is comiing up for the 6th class
    .
    click
    Richardson, Louvre, Paris April 2017
    click
    .
    https://www.mheducation.ca/highereducation/products/9781259271809/connect+with+smartbook+online+access+for+global+business+today/ course text 2020 
    Global Business Today
    5th Edition

    Just the printed text
    9-781259-271250

    click the MRK460 book is in the "H" section for the first letter of the name of the first author on the spine, "Hill"
    click
    .2019 outline
    senecacollege.ca/ssos/fi.....MRK460?schoolCode=77
    .
    .
    .
    http://www.youtube.com/watch?v=bcuw9bMYgHY http://www.youtube.com/watch?v=8tXadb6IsKI http://www.youtube.com/watch?v=Zh_3o1npTEg http://www.youtube.com/watch?v=k1w28eG3jyA http://www.youtube.com/watch?v=xRrPMWWENhM http://www.youtube.com/watch?v=TI8JxwBvnII http://www.youtube.com/watch?v=wCxYyI_iWj0
    Read The Newspaper
    Part 1
    Read The Newspaper
    Part 2
    getting rich on the stock market
    Read The Newspaper
    Part 3
    learn an
    Industry Sector
    Read The Newspaper
    Part 4
    Business magazines
    are important
    Earning
    Class
    Participation
    Marks
    - basics
    Class
    Participation
    - how you earn the highest marks
    Class
    Participation
    - how they are calculated
    - the numbers
    ..
    http://www.youtube.com/watch?v=LxguksrUZfk http://www.youtube.com/watch?v=B7e9WSnC0Tk http://www.youtube.com/watch?v=ybZbld2gyLI http://www.youtube.com/watch?v=bsPyhq52IwU http://www.youtube.com/watch?v=FiLByz-IaAE&feature=youtu.be
    Group Work
    - what the Report should look like
    - binding, pages, table of contents
    Group Work / Reports Part 2
    The importance of using "Mature Language" in your writing
    Group Work / Reports Part 3
    important considerations
    Group Work / Reports Part 4
    Coordinating the submission
    Communication w group members
    Group Work / Reports Part 5
    The importance of spelling and grammar and how you can help each other

    Global Business and Marketing Plan Group Project "The Big Assignment Worth Many Marks ! !"
     
    Global Business 

    and 

    Marketing Plan

    Basically, your  task is to pick a company involved in many aspects of Global Business and Marketing and discuss what it does in the context of what you have been learning in the course. 
    Before we begin, we need to review the basic parts of a Marketing Plan and a Business Plan

    Strictly speaking it is not exactly a "Marketing Plan" as if you would do the target maket segmentation, 4 P's etc. for a new product launch etc.., but you do go through most of the components of a marketing plan, and the larger business plan.
    Remember, a Marketing Strategy ( witiger.com/marketing/MarketingStrategyMarketingPlan.htm)  is basically "who" you are selling to, your Target Market Segmentation + how you tweak the 4 P's.

    A Marketing Plan is looking at your marketing strategy, and adding in "when" you do things in order.
    A Business Plan is how you take into account the influences of the 6 E's and what the company needs to do to deal with those influences, in order to effectively do the 4 P's.
    Aside from the 6 E's Business plans also include "from where will you get money" to do everything, and people to do it (Human Resources) + plus "where" you will do everything.

    .
    Global Business 

    and 

    Marketing Plan

    Components

    • T.O.C. - Table of Contents
    • who is in the MRK460 group and who did what
    • identify your product
      • is it an existing product with a branded company, into a new market
      • is it a totally new product of a new company
    • what opportunities are you exploring 4 types of opportunities
      • Market Penetration
      • Market Development
      • Product Development
      • Diversification
    • identify the influencing environments 6E's
      • economic
      • technological
      • political/legal - regulatory
      • social-cultural
      • geographic / weather
      • competitive
        • Other organizations offering the same product now
        • Other organizations offering similar products now
        • Other organizations offering a variation on the product that you cannot
        • Organizations that could offer the same or similar products in the future
        • Organizations that could remove the need for the product you are marketing
    • explain your target market segment(s)
      • remember your target market discussion is preceeded by a SWOT analysis so you'll know what your strengths and weakness are
        • in most cases, each group will be discussing an "existing product" so you do not need to do a SWOT analysis on a new product, rather, simply discuss some of the Strengths and Weaknesses you see in the company's existing product.
    • market research 5 step approach. This 5 step approach is what you would do in a new product launch. 
      • What you will do for MRK460 is comment on some of what the company might have needed to have done better, or what info they need for a future situation you recomment
        • define the problem
        • analyze the situation
        • get problem specific data
        • interpret the data
        • develop conclusions
    • Product
      • branding
    • Price
      • pricing objectives
    • Promotion
      • promotional mix
        • mass selling
          • advertising
          • publicity
            • viral marketing
            • social media optimization
        • personal selling
        • sales promotion
    • Place
      • country(ies) in which you are expanding to

      •  
    • Also, discuss relevant existing, or your recommended Collaborative  Arrangements
    1. Final Group Project 

    25%
     
     
    examples of very good 
    Group Project Reports 
    from April 2021

    Team Ikea
    Carlos F.
    Ivan G.
    Artem G.
    Niloofar H.

    Team Tim Hortons
    Ashley L.
    Princes M.
    Joanna M.
    Mariana M.

    Global Business and Marketing Plan Group Project 
    "The Big Assignment Worth Many Marks ! !" Dec 2020

    described in detail lower down on this page.

    This course is about Global Marketing and Business.
    To "demonstrate" that you learned something "useful and interesting" you will work in a group to discuss a company involved in global business and marketing.
     
    Part of your project will be to discuss the company in the context of the conventional headings for a formal business and marketing plan.

    scroll down this page til you get to this area.

     

     

    You will see the headings for a formal business and marketing plan - but...BUT you are NOT required to discuss ALL of these with your company - just pick some.

    Most of your work will be discussing the company in the context of the topics you were taught in the course, eg
     
    outsourcing
    ethics
    collaborative relationships
    TQM
    JIT
    Tariffs and Subsidies
    Viral marketing
    FDI
    Foreign Exchange
    Countertrade
    Political Risk
    Contingency Planning
    4 types of mktg opportunities
    etc.
    + 6Es of course

    And each company will have different topics in their report - for example, Tesla may have a lot about the "Technology Environment". Canada Goose may have a lot about "Social Cultural Environment" or Weather. Roots might have a lot about joint ventures or alliances...basically you need to read a lot about your company to "know" things worthy of discussing.

    The report will be a typical typed word.doc which you email to the professor no later than Friday night Dec 11th
    Also, - for Nov-Dec 2020 the final written report will be still 25%, but a small part will include a narrative of how you were able to do the report by collaborating with your group members, did you meet in person, talk by phone, WhatsApp, Skype, use Google docs - describe how you "built" the report and who did what.

    2. Final Group Project Video 

    25%

    In a "normal" class in 4th or 5th semester in college you do a big project, AND, you typically do a presentation in class.
    .
    We cannot do a class presentation so the "equivalent" will be for you to make a short video 4-7 min approximately, discussing the things you found which were the "most interesting and useful to know".

    You include the video file in the email you send when you submit your project report

    .
    Grading Breakdown / Modes of Evaluation for  2021 Jan-Apr
     
    .class work /  class participation-contribution 
    details of how to earn participation - contribution marks

    Wed April 14th
    last date to make comments on the YouTube videos - I need time to check each video and total the comments per student

    20%
    calculated throughout the course
    "The Assignment" (there is ONLY one assignment in the whole course)

    Video Assignment (Weather, or ethics, or Covid19) ..details

    25%
    due 3rd week in March
    .
    Global business and marketing plan a  Pre Report  5%
    Global business and marketing plan –  a final written report 25%
    - for Jan-Apr the final written report will be  25%, but a small part will include a narrative of how you were able to do the reportby collaborating with your group members, did you meet in person, talk by phone, WhatsApp, Skype, use Google docs - describe how you "built" the report and who did what.
    25%
    Global Business and marketing plan – Group presentation (Video)
    - everybody in the group has to contribute and everybody will get the same mark
    - but not everybody has to speak during the video
    25%
    Midterm Test
    - short medium length answer essay questions done sequentially over the weeks in March
    Final Exam
    There is no final exam in MRK460, and there has not been a final exam for several years. The emphasis is on learning the reality of the course content in the context of doing a large project about a company involved in global marketing and business, and sharing that work with other classmates in the form of a detailed presentation (now a YouTube video in 2021)

    ...
     
    Video describing how you need to set up a new YouTube account identifying yourself by name (just first name + course name) so when you make comments on the course videos, we can know who you are and you can get the proper marks for class participations / contribution

    You can also earn class participation marks right from the first day by replying to this video with a comment or question !

    When you make comments on videos youcan earn marks by
    making a comment about the video
    making a comment in reply to another student's comment
    or
    earn extra marks by making your comment in the form of a "reply video"

    ..
     
    Subject Description
    "The course focuses on marketing  and business globally by analyzing the influencing environments. The subject considers market penetration and market development strategies (with an emphasis on collaborative partnerships), including the effects of globalization, ethics and CSR, risk and threat contingencies, government activities, NGOs and industry associations which all influence how enterprises adapt the 4Ps and their entry strategies to be competitive."
    2020 Sept 
    https://www.youtube.com/watch?v=SAAXZY4h5Mk
     7 min  01 sec 
    video (Camtasia screen capture) describing the course web page  witiger.com/senecacollege/MRK460.htm
    and what we will cover
    .
     

    Learning Outcomes 2021 January - EXPANDED

    1. Identify current trends influencing global business and marketing affected by changes in the

    2. Assess the impact of international trade agreements (e.g. USMCA / CUSMA) and trade organizations (e.g. WTO, IMF, World Bank) on the business opportunities of firms. 3. Explain how to adapt the 4 types of Opportunities to a company seeking to expand exports. 4. Assess the current influences of Globalization as it influences companies export strategy in terms of 5. Recommend an appropriate international market entry strategy for a selected product in the context of the "Choice of Entry Modes" and the variety of "Collaborative Arrangements"

    6. Demonstrate effective and professional communication skills, both verbal and written, by the on-time submission of reports and class presentations.

    7. Identify and assess the categories of risk and threats faced by exporters and evaluate relevant contingency planning

    8. Develop a business and marketing plan that meets stated Goals, Objectives and Plans (GOPST)  and includes the environments in LO #1
     
     
     
     
    http://www.youtube.com/watch?v=bcuw9bMYgHY Read the newspaper on a regular basis

    Watch my YouTube video to understand why

    Part 1 www.youtube.com/watch?v=bcuw9bMYgHY
    (why this helps you in class, and in job hunting)

    Part 2 www.youtube.com/watch?v=8tXadb6IsKI
    ( a story abut how I made money on the stock market cause I read the newspaper and learned about a particular company)

    m
    ..
    http://www.dfait-maeci.gc.ca/menu-e.asp a site you should regularly visit for MRK 460
    and, if you want contact info for a fed gov employee 
    old link http://direct.srv.gc.ca/cgi-bin/direct500/
    http://www.dfait-maeci.gc.ca/canadexport/menu-en.asp old link http://www.dfait-maeci.gc.ca/canadexport/menu-en.asp
    strongly recommended you read the top stories from CanadExport once a month
    .\
    MRK460 2014 Jan-Apr 2014 outline used at Markham campus senecac.on.ca/cgi-bin/subject?s1=MRK460http://www.senecac.on.ca/ssos/findOutline.do?schoolCode=SMM?termCode=20141?subjectCode=MRK460
    MRK460 2012 Jan-Apr 2012 outline used at Markham campus senecac.on.ca/outlines/121/SMEB/MRK460.HTM
    MRK460 2010 Outline (summer 2010) used at Markham campus  senecac.on.ca/outlines/102/SMEB/MRK460.HTM
    MRK460 2008 Outline (summer 2008) used at Markham campus senecac.on.ca/outlines/082/SMEB/MRK460.HTM
    IBM600 2007 Outline as used at Markham campus   http://www.senecac.on.ca/outlines/071/FOB/IBM600.HTM
    IBM600 2008 Outline as used at Newnham campuss http://www.senecac.on.ca/outlines/081/FOB/IBM600.HTM

    ..
    "Engaging the audience"
    One student, Eddie Sirouspour in the wed section of MRK460 gave a prize to a member of the "student audience" when his group did their presentation Wed April 10th

    The prize was 2 tickets to see any favourite artist performing at the Festival's Mainstage Marquee Shows - i'd say this was a pretty impressive thing for Eddie to arrange and is a good example of a person trying to go "above and beyond" what is expected.

    Thanks Eddie, you made the Wed section memorable.
    WTGR

    cc
    click to see larger
    WTGR in Taipei, Taiwan, pointing out the Canadian Flag
    on the globe at Shen Pao-chen Hall

    cc
    Nov 11th
    Bell Commercial / Dieppe 1 min
    watch on your own
    WTGR Flanders 1 min 27 sec
    watch on your own
    Bell, Poppy - school girl - Vet
    2015    1 min 30 sec
    watch on your own
    toronto.com/news-story
    Veteran Bill Cash story
    .
    misc.
     
    How / why companies do IPO
    "go to the street"
    - list their stock on the stock market

    5 min 16 sec
    Story about Shopify 
    and their IPO in 2014
    Tue Sect AA
    Wed AM Sect DD
    Wed PM Sect BB
    Thu Sect CC
    UTSC alumni Satish Kanwar, Verne Ho and Andrew Peak founded Jet Cooper, which merged into Shopify in 2013.
    Satish, Verne and Andrew where in Richardson's 4th yr e-commerce class (MGTD06) at University of Toronto, Scaborough Campus. When Shopify launched their IPO the shares sold at $17...In Sept. 2020 Shopify shares are trading at $1,200 + 
    click to view larger
    3 min 15 sec
    Richardson on CTV 
    discussing Shopify IPO
    - -
     
     
    I CLASS PARTICIPATION  I ASSIGNMENTS and PROJECTS   GRADING and EVALUATION
    I MAIN 460.htm PAGE  I TEXTBOOK I TEST and EXAMS I TIPSI INT'L BIZ SHORTCUTS  I CONTACT INFO I

     
    CONTACT I WITIGER.COM PAGE I NEWS GALLERY I E-BIZ SHORTCUTS I INT'L BIZ SHORTCUTS I MKTG and BUSINESS SHORTCUTS I TEACHING SCHEDULE
    MISTAKES I TEXTS USED I IMAGES I RANK I STUDENT CONTRIBUTORS I FORMER STUDENTS I PUBLICATIONS I TIPSIfor those On The Level who believe in faith, hope and charity

     
     

    Prof. W. Tim G. Richardson © www.witiger.com





















    Previous sections taught by Richardson
     
     
    2021 May-June 3 sections
    2021 Jan - April 4 sections
    2020 Sept-Dec 3 sections
    2020 May-Aug 2 sections
    2020 Jan-April 5 sections
    2019 Sept-Dec 1 section
    2019 Jan-April 5 sections
    2018 Sept-Dec 1 section
    2018 July-Aug 2 sections
    2018 Jan-April 3 sections
    2017 May-June 1 section
    2017 Jan-April 3 sections
    2016 Jan-April 3 sections
    2015 Jan-April 2 sections
    2014 July-Aug 1 section
    2014 Jan-April 3 sections
    2013 May-June 1 section
    2013 Jan-April 3 sections
    2012 May-June 2 sections
    2012 Jan-April 2 sections
    2011 Jan-April 2 sections
    11 years
    45 sections
    1,147 students

     
     

    In Flanders Fields https://www.youtube.com/watch?v=1wFFOLgmM7c
    The Vimy Glide https://www.youtube.com/watch?v=6CCvsyIGvwA?list=PL2PXaLXFkx996LxbKqSoRw3w57VGGdMZ_?index=5
     
     
     
    CONTACTI MAIN PAGE I NEWS GALLERY I E-BIZ SHORTCUTS I INT'L BIZ SHORTCUTS I MKTG and BUSINESS SHORTCUTS I TEACHING SCHEDULE
    MISTAKES I TEXTS USED I IMAGES I RANK I STUDENT CONTRIBUTORS I FORMER STUDENTS I PUBLICATIONS I TIPSIfor those On The Level who believe in faith, hope and charity

     

      Prof. W. Tim G. Richardson ©www.witiger.com