Last Updated 2020 Nov 26th

In Flanders Fields https://www.youtube.com/watch?v=1wFFOLgmM7c
The Vimy Glide https://www.youtube.com/watch?v=6CCvsyIGvwA&list=PL2PXaLXFkx996LxbKqSoRw3w57VGGdMZ_&index=5
 
SENECA COLLEGE,  TORONTO 
.
MRK 460 - Global Marketing and Business
2020  Sept - Dec online
.
.
Seneca has an arrangment with Zoom whereby students and professors can use Zoom - and we will for the rest of the classes in this course (nov, Dec 2020)
to get details, go to https://inside.senecacollege.ca/its/services/zoom/
Once you have the app, you can use it by going here
Prof. Richardson will also be using this login link https://senecacollege-ca.zoom.us/
.
 
10 videos made March 24-29 2020 "landing page" for the 10 videos about the course made in March 2020 
- these videos also apply to the Sept-Dec class 2020
noted Nov 17 Tue Section BB
noted Nov 18 Wed Section CC
http://www.witiger.com/senecacollege/MRK460-5-videos.html "landing page" for the 5 videos I did 2020 April 10th discussing "what goes in" to your final group project report
noted Nov 17 Tue Section BB
noted Nov 18 Wed Section CC

.
Sept Oct Oct - Nov Nov - Dec
https://www.youtube.com/watch?v=p63SYCUiXJ0
5 min 19 sec
What is Global Marketing
Much watch this
.
https://www.youtube.com/watch?v=VSDORJFpKH8
6 min 42 sec
EVERY section should watch this
Very interesting intro to the MRK460 course, and the 6Es w scenes from the prof's house in 


First Class
Do we have a Quorum?
importance of vocabulary
did  Sept 15 Sct SBB Tue
did Sept 16 Sct SCC Wed
did Sept 17 Sct SAA Thu
reading the newspapers
did Sept 16 Sct SCC Wed
did Sept 17 Sct SAA Thu
business slang
Shopify
did  Sept 15 Sct SBB Tue
did Sept 16 Sct SCC Wed
did Sept 17 Sct SAA Thu
click
.
The original 2016 
CTV Shopify interview
w Prof. Richardson
.
SOPs, Go/no GO
did  Sept 15 Sct SBB Tue
did Sept 16 Sct SCC Wed
did Sept 17 Sct SAA Thu
Takeaways
did  Sept 15 Sct SBB Tue

Tapdancing
d
Cultural appropriation
"Guerilla" marketing
Grizzly bear story(ies)
did Sept 17 Sct SAA Thu - a litle bit

Email w cell number
i will call you back
https://www.youtube.com/watch?v=pfridDWR7mI&t=7s
did  Sept 15 Sct SBB Tue
did Sept 16 Sct SCC Wed
did Sept 17 Sct SAA Thu
-  -  -  -  -  -  -
"uncontrollable" 6E's 
6 Environments
fs
"controllable" 4 P's
4 P's
fos
- - - - - - - - - - - - - - - - - - - 
 
Chapter 1

Introduction

Basics of Int'l Biz specific to Canada
(ever section should read this)
http://www.youtube.com/watch?v=Cbg7WNnEHw4
audio is good, video sux
video summary of the course
read on your own
--------------------------------------------
Difference between
Global Marketing and International Marketing
read on your own 
exss
------------------------------------
types of opportunities
(review from MRK106)
did Sept 17 Sct SAA Thu
did  Sept 22 Sct SBB Tue
did Sept 23 Sct SCC Wed
o Market Penetration
o Market Development
did Sept 17 Sct SAA Thu
did  Sept 22 Sct SBB Tue
did Sept 23 Sct SCC Wed
    - Telus
    - Rogers
    - Bell Mobility
o Product Development 
o Diversification
- relates to "why" companies do int'l biz
Steve Jobs / Apple
did Sept 17 Sct SAA Thu
did  Sept 22 Sct SBB Tue
------------------------------------
Blackberry's
global marketing campaign
- for discussion throughout the term
related to Learning Objective 2,3
WTGR's Jan 2012 Toronto Star article re: Blackberry
fss


discussed failures of
improper segmentation
did Sept 17 Sct SAA Thu
did  Sept 22 Sct SBB Tue
did Sept 23 Sct SCC Wed

GoPro
- not doing so well in 2018
- competition from new features on Android and iPhones
did Sct SAA Thu
lm
Globalization
did Sept 22 Sct SBB Tue
did Sept 23 Sct SCC Wed
did Sept 24 Sct SAA Thu
Globalization of Customers 

Globalization of Production

did Sept 23 Sct SCC Wed
did Sept 24 Sct SAA Thu
for Sept 29 Sct SBB Tue

Globalization of Government 
Text 5th Ed. p. 5-30
.
Modular form of global manufacturing / assembling
- explained in class
..

Globalization of Government 
WTO trade rulings
example - winter rims
CTC - Brazil

slowbalization

decrease in Globalization 

.
Big Mac Index
did Sept 23 Sct SCC Wed
for Sept 24 Sct SAA Thu
did Sept 29 Sct SBB Tue

Sustainable Development
did Sept 23 Sct SCC Wed
for Sept 24 Sct SAA Thu
did Sept 29 Sct SBB Tue
- watch the videos and make comments
Text 5th Ed. p. 39
https://www.youtube.com/watch?v=qDjXtQRe5uk&
1 min 50 sec
Sustainability
 - example of harvesting practices
- watch the videos and make comments
Chapter 2

Canada's top companies
.
Canada's Trade and Investment
.
Canada - Branding
Country Image
.
Geographic Environment
and "Climate Change"

Physical/Geographic
 Environment
did Sept 24 Sct SAA Thu
did Sept 29 Sct SBB Tue
started Sept 30 Sct SCC Wed
 

.
Climate and Topography
Weather extremes
began Sept 24  SAA Thu

5 min 58 sec
T.R. interviewed on BNN
- watch the video COMPLETELY and make comments
FOR CLASS
Oct 6 Tue Section BB
Oct 7 Wed Section CC
Oct 8 Thu Section AA
.
http://www.youtube.com/watch?v=t_WmaynNXkU
5 min 46 sec

https://www.youtube.com/watch?v=Cofa4GGdO3E&feature=youtu.be
f
Weather Extremes effect on the food system
- globalization of grain markets
from students in 
MRK460 Jan-Apr 2019
 
Contingency Planning
.
Contingency planning
UTSC - exam contingency plan
outside the box
did partly Sept 15 Sct SBB Tue
did partly Sept 23 Sct SCC Wed
for Sept 24 Sct SAA Thu
.
Sources of Information
.
sources of info
FOR CLASS
did Sep 29 Tue Section BB
did Sep 30 Wed Section CC
did partly Oct 1 Thu Section AA
- governments
- associations
story about industry associations
ALL SECTIONS WATCH BEFORE CLASS
(relates to Inbound Marketing)
Sep 29 Tue Section BB
Sep 30 Wed Section CC
Oct 1 Thu Section AA
- corporate webpages
http://www.youtube.com/watch?v=wQko-o2Siq8
5 min 12 sec.
di
Diplomatic Posts
FOR CLASS
Sep 29 Tue Section BB
Sep 30 Wed Section CC
Oct 1 Thu Section AA
Embassy/High Commission
Consulate General
Consulate
.
https://www.youtube.com/watch?v=kIeQkreVIyo.
2 min 34 sec
explanation of embassies

LIST OF EMBASSIES AND CONSULATES
 travel.gc.ca/...
link March 2018
f
 
Chapter 3

Cultural environment
FOR CLASS
began Sep 29 Tue Section BB
Sep 30 Wed Section CC
did partly Oct 1 Thu Section AA
- marketing to diasporas
- rules for Doing Business across Cultures
f

http://www.youtube.com/watch?v=Pmb_dDQ-h6o
YouTube video
watch, and make comments
4 min 20 sec
f
,d
Translation problems
b

mother tongue marketing
marketing to different cultures - "DIASPORA"
- discussed Diaspora
FOR CLASS
did Sep 29 Tue Section BB
Sep 30 Wed Section CC
did Oct 1 Thu Section AA
.
economist.com/node/21538742
 Mother tongue marketing on wordpress https://mothertongue
marketing.wordpress.com/
built by Alina M, Kristina K, and Asia B in March 2015
zz

.
Chapter 3
- Hofstede
1.Uncertainty Avoidance 
 2.Power Distance
 3.Masculinity-Feminity 
 4.Individualism-Collectivism
FOR CLASS
did Oct 6 13  Tue Section BB
did Oct 7 Wed Section CC
did Oct 8 Thu Section AA

- rules for doing business across cultures
FOR CLASS
did Oct 6 13  Tue Section BB
did Oct 7 Wed Section CC
Oct 8 Thu Section AA
World Maps
..
introduced map of 
Canada - USA
larger view
4 min 52 sec
 youtu.be/WJeM6DUkqaY
video uploaded Oct 6th 11pm
make comments on the video
map - differences
above the 49th
above the 60th
did Sept 29  Tue Sct BB
did Oct 7 Wed Sct CC
did Oct 8 Thu Sct AA
.
.
North America vs. Europe

video uploaded Oct 6th 11pm
youtu.be/s6Fgve2H6GI
make comments on the video
.
World population map
source - The Economist magazine
video uploaded Oct 6th 11pm
youtu.be/7orOch446dw
make comments on the video
graphic for background to general discussion about Global Marketing
FOR CLASS
did Oct 13  Tue Section BB
did Oct 7 Wed Section CC
did Oct 8 Thu Section AA
.
Europe population map
click
FOR CLASS
did Oct 13  Tue Section BB
did Oct 7 Wed Section CC
did Oct 8 Thu Section AA
graphic for background to general discussion about Global Marketing

countries over 200 million
http://www.witiger.com/senecacollege/population2017.jpg
did Oct 13  Tue Section BB
did Oct 7 Wed Section CC
did Oct 8 Thu Section AA
 

,
Canada - U.S.A.
.
 o NAFTA 

2020
 o USMCA  the American website
FOR CLASS
Oct 6 13  Tue Section BB
noted Oct 7 Wed Section CC
noted Oct 8 Thu Section AA
 o CUSMA  the Canadian website
FOR CLASS
noted Oct 13  Tue Section BB
noted Oct 7 Wed Section CC
noted Oct 8 Thu Section AA
 .
Fundamental differences between Canada and the USA
dy

CAN-US relations
did Oct 7 Wed Section CC
did Oct 8 Thu Section AA
did Oct 13  Tue Section BB

Canadian - American historical differences
https://www.youtube.com/watch?v=7dbXOQ77uS0
student video, 2010
7 min 35 sec
Watch on your own
Oct 6 13  Tue Section BB
noted Oct 7 Wed Section CC
Oct 8 Thu Section AA
noted Oct 8 Thu Section AA
make comments on the video BEFORE your class
from The 
Richardson Report
Canada-U.S. differences
click for link
V E R Y  F U N N Y
YouTube video
1 min 12 sec
FOR CLASS
Oct 13  Tue Section BB
Oct 7 Wed Section CC
Oct 8 Thu Section AA
make comments on the video
BEFORE your class

quoting Hofstede..
due to population numbers and country of origin
Canada .. too many rules
Darwinism
- map of North America
- immigration patterns
- size of cultural groups
- multiculturalism

The Corona Virus
4th week of Janaury 2020
- a "teachable point"

Contingency Planning

Analyzed in the context of the 6 E's
o Politics, Regulations
o Economics
o Social-Cultural
o Technology
o Geography
o Competition

What is at risk
- population health
- corp. profitability
- government competency

 

zzzzzzzz
Chapter 4 Ethics
2019 Text  5th Ed. 
p. 127 - 143, 153 - 161

Ethics and bribery
FOR CLASS
did Oct 13  Tue Section BB
did Oct 14 Wed Section CC
did Oct 15 Thu Section AA

The Most Corrupt 
Business Sectors, 
according to the OECD report
 ...oecd-report.htm
1. Extraction 
   - mining - logging
2. Construction - building
3. Transportation
  - roads, railways, bridges
4. IT - telecommunications

Culture and the Workplace
2019 Text  5th Ed. p. 113-116
..
STUDENT VIDEOS
ethics - previous videos by 
former students
CSR Corporate 
Social Responsibility
FOR CLASS
did Oct 13  Tue Section BB
did Oct 14 Wed Section CC
did Oct 15 Thu Section AA
- Obstructionist Stance
- Defensive Stance
- Accommodative Stance
- Proactive Stance
.
Case Study - Toyota p. 159
Case Study - Apartheid
did Oct 13  Tue Section BB
did Oct 14 Wed Section CC
did Oct 15 Thu Section AA
Case Study - blood diamonds
did Oct 13  Tue Section BB
did Oct 14 Wed Section CC
did Oct 15 Thu Section AA

Case Study - Loblaws 2018
 .cbc.ca/news/.....TR quoted
did Oct 14 Wed Section CC
did Oct 15 Thu Section AA

ethics effected by the
6 Environments
f
http://www.youtube.com/watch?v=OBUaopHHxYU
FOR CLASS
noted Oct 13  Tue Section BB
did Oct 14 Wed Section CC
Oct 15 Thu Section AA
you should watch on your own and make comments

https://www.youtube.com/watch?v=nBA1ud6QtyE
3 min 37 sec
explanation of the origin of the word "Stakeholders"
FOR CLASS
did Oct 13  Tue Section BB
did Oct 14 Wed Section CC
did Oct 15 Thu Section AA
.
Ethics and Whistleblowers
ethics-whistleblowers.htm
FOR CLASS
Oct 13  Tue Section BB
Oct 14 Wed Section CC
Oct 15 Thu Section AA
ethics re: Toyota
http://watch.bnn.ca/#clip270260
WTGR on BNN News
need someone to find the correct URL link
.
Canada’s Fight against Foreign Bribery
Eighteenth Annual Report to Parliament
 .international.gc.ca/..report

ethics re: SNC Lavalin
Feb-Apr 2019
Lavalin was charged with paying bribes to Libya
d
click to see map.
Minister Jody Wilson-Raybould
 - political power in Quebec
M.Rempel summary / YouTube
.
Gerald Butts rebuttal / YouTube
.
Viral Marketing
in the context of the 
Cultural Environment
Globalization of customers
FOR CLASS
Oct 13  Tue Section BB
did Oct 14 Wed Section CC
did Oct 15 Thu Section AA
.
Viral Marketing
Guerilla
Marketing
.
Part 1 youtu.be/
IZ7oO847zzY
New Video Oct 14
did Oct 14 Wed Sct CC
did Oct 15 Thu Section AA

Guerilla Marketing
explaining the concept of what is "Asymmetrical"
Part 2
new video 
Oct 26th
explaining Asymmetrical" as it relates to Guerilla Mktg
New Video Oct 26

- 2013 Superbowl commercial
- Jamaican VW 1 min 
watch on your own
- parody / spoof version 2 min
watch on your own 
.
Viral videos depend
on good story telling
- grizzly bear story
FOR CLASS
Oct 13  Tue Section BB
Oct 14 Wed Section CC
Oct 15 Thu Section AA
2019 Superbowl Commercials
WTGR's personal fav
Verizon - honours First Responders
.
click
explained "Green lights"

Google - global branding
- India partition video
3min 32 sec
a "story" of reunion that many cultures can relate to
watch on your own
.
- Saroo Brierley video 3min
Cultural appropriation
Toyota Swagger Wagon
watch on your own
Viral videos - emotional
.
 mother-son
Chinese story -"more rice"
 
Chapter 5 Theory

4 Types of marketing opportunities explained
- quick review from MRK106
o Market Penetration 
o Market Development
o Product Development 
o Diversification
did Oct 20  Tue Section BB
for Oct 21 Wed Section CC
for  Oct 22 Thu Section AA
http://www.youtube.com/watch?v=Jt1J7cxG9jA&feature=c4-overview&list=UUAtk_NQTEd9jP4hEI6lPUHA
2 min 16 sec
.
Int'l Trade Theories

Orientations
o Product Orientation
o Sales Orientation
o Marketing Orientation
review from MRK106
did Oct 20  Tue Section BB
for Oct 21 Wed Section CC
for  Oct 22 Thu Section AA
click to view YouTube video
video on 3 orientations
using the example of selling a diving watch

Marketing Orientation for Int'l Business
ds
http://www.youtube.com/watch?v=qE4w4VwEdSU&list=UUAtk_NQTEd9jP4hEI6lPUHA
Tim Hortons selling tea
told students to watch and make comments
did Oct 20  Tue Section BB
for Oct 21 Wed Section CC
for  Oct 22 Thu Section AA
- also
McDonalds copying other menus
Honda going from motorcyckles to cars ...Apple going from iMacs to iPhones ...Crown Royal bag for golf

Chapter 6
..
Govt Influence on Trade
Trade Barriers
Rules and Regulations
did Oct 20 Tue Section BB
did Oct 21 Wed Section CC
for  Oct 22 Thu Section AA
- BUT, read through again on your own to get all the material
Government Intervention
Protectionism and
Gov't Trade Barriers
Text 5th Ed. p. 212
.
Dumping and C.B.S.A.
did Oct 20 Tue Section BB
did Oct 21 Wed Section CC
for  Oct 22 Thu Section AA
ss
click to view
1 min 29 sec
make comments on the video
dumping example 
explained by students
.
Quotas

Tariffs
Tariffs "in the news" march 2018 because POTUS Trump threatened to put a tariff on Canadian Steel
https://www.youtube.com/watch?v=F3_t9zu4Vdw
2018 video made in MRK460
5 min 24 sec
for 2020, watch on your own and make comments
This video is  a discussion of Tariffs
Tariffs - basics
Ad Valorem taxes
WTO and tariffs
negative effects on Americans
positive effects on Americans
negative effects on Canadians
.
Subsidies
did Oct 20 Tue Section BB
did Oct 21 Wed Section CC
for  Oct 22 Thu Section AA
Text 5th Ed. p. 205
.
Rules and Regulations by Gov't that makes gloabl business difficult
http://www.youtube.com/watch?v=jV-d7r0J8HU
 7 min 7 sec
make comments on the video
3 specific examples
- raisins from Turkey
- jam to Hong Kong
- margarine / Walmart
.
Quotas
Voluntary Export Restraints
Local Content Requirements
.
WTO
.
Chapter 7 FDI
.
FDI Foreign Direct Investment
 o FDI Concepts
for Nov 3 Tue Section BB
for Nov 10 Tue Section BB
did Nov 4 Wed Section CC
did Nov 5 Thu Section AA

 o FDI in Canada
for Nov 3 Tue Section BB
for Nov 10 Tue Section BB
did Nov 4 Wed Section CC
didr Nov 5 Thu Section AA
Source of FDI
 

Sovereignty Issues
for Nov 3 Tue Section BB
for Nov 10 Tue Section BB
did Nov 4 Wed Section CC
did Nov 5 Thu Section AA
Indicators of 
economic supremacy
for Nov 3 Tue Section BB
for Nov 10 Tue Section BB
did Nov 4 Wed Section CC
for Nov 5 Thu Section AA
map of the world showing auto production
Countries that
o make planes, plane parts
o make cell phones, phone parts
o make cars, car parts
(make = assemble)
.
Chapter 8
.
Multinational Market Regions and Market Groups
related to Learning Objective 6
European Union
for Nov 3 Tue Section BB
for Nov 10 Tue Section BB
for Nov 11 Wed Section CC
for Nov 12 Thu Section AA
Andean Pact
Mercosur
BRIC
Caricom
TPP Trans Pacific Partnership
ASEAN
APEC
.
OECD
for Nov 3 Tue Section BB
for Nov 10 Tue Section BB
did Nov 17 Tue Section BB
did Nov 18 Wed Section CC
did Nov 19 Thu Section AA

Country Evaluation and Selection
- choosing mktg  production sites,
- weighing variables
for Nov 3 Tue Section BB
for Nov 10 Tue Section BB
for Nov 17 Tue Section BB
for Nov 11 Wed Section CC
for Nov 12 Wed Section AA
 
Chapter 9  For Ex (4X)
.
Foreign Exchange Market
also referred to as ForEx or 4X
for Nov 3 Tue Section BB
for Nov 10 Tue Section BB
did Nov 17 Tue Section BB
did Nov 18 Wed Section CC
did Nov 19 Thu  Section AA

READ THIS
......and try to incorporate some of it into your company report
Currency Conversion
Spot Exchange Rates
Forward Exchange Rates

Currency Swaps

Countertrade
Text 5th Ed. p. 335
 - Coke/Pepsi.Russia
- Cuba-Canada cigars
did Nov 17 Tue Section BB
did Nov 18 Wed Section CC
didr Nov 19 Thu  Section AA
Chapter 10
.
Exchange Rate fluctuations
Pegged Exchange Rate
Floating Exchange Rate

Central Bank
Gold
.
IMF
Text 5th Ed. p. 348, 360-364
.
World Bank
Text 5th Ed. p. 349-350
READ THIS
......and try to incorporate some of it into your company report
.
IMF / Moral Hazard
.
https://www.youtube.com/watch?v=ix5ST_m6_MI
watch and make comments
..
Chapter 11
.
Firm as a value chain
The Role of Strategy
Experience Curve
Economies of scale
Leveraging Core Competencies
Pressures
-for cost reductions
-local responsiveness

International Strategy
Multidomestic strategy
Global Strategy
Transnational Strategy
.
Political Risk
Political Environment
.
Redberry
Chevy Lumina in NYC
Gator Teds - MJ
French language laws
.
Political risk and  Contingency Planning
did Nov 17 Tue Section BB
did Nov 18 Wed Section CC
did Nov 19 Thu  Section AA
- Business continuity
- Disaster recovery
- Crisis management
- Country risk analysis
.
political risk actions
 - Confiscation
-  Expropriation
-  Domestication(Nationalization)

Political and Legal environment
0 Defensive / Integrative
did Nov 17 Tue Section BB
did Nov 18 Wed Section CC
0 Personal risk
did Nov 10 Tue Section BB
for Nov 11 Wed Section CC
did Nov 5 Thu Section AA
did Nov 19 Thu  Section AA

video 4 min
4 min 24 sec
WTGR summarizing the Personal Risk page
..
created / uploaded 2020 Nov 5th
ALL sections should watch this

for Nov 10 Tue Section BB
for Nov 11 Wed Section CC
did Nov 5 Thu Section AA
registration with the Canadian Embassy
travel.gc.ca
failed Nov 10 Tue Section BB
noted Nov 18 Wed Section CC
did Nov 5, 18th Thu Section AA
.>
contingency planning for 
personal risk situations

1 min 55 sec
"Grab Bag" Part 1
Video added 2020 Nov 5th
for Nov 10 Tue Section BB
for Nov 11 Wed Section CC
did Nov 19 Thu  Section AA

"Grab Bag" Part 2
.

.
Canadian Government
.
Canadian Government
Partnerships and Organizations
 https://international.gc.ca/world...

Cdn Gov't agencies
CCC ccc.ca
diT
CBSA cbsa-asfc.gc.ca
di
EDC  edc.ca
d
DFAIT international.gc.ca
.
Chapter 12

Should we expand or not
Why Export
did Nov 24 Tue Sct BB
did Nov 26 Thu Sct AA
READ THIS
......and try to incoporate some of it into your company report
Proactive reasons

details...redkalinka.com...
Reactive reasons
.
First Mover Advantages
did Nov 24 Tue Sct BB
Text 5th Ed. p. 411
- early bird gets the worm
- 2nd mouse gets the cheese
 - MacDonalds - Subway
\\\\\\\\\\\\\\\
spotting trends
Ranger
 youtube.com/watch?v=a5JomDDBSio
did Nov 24 Tue Sct BB
did Nov 25 Wed Sct CC
\\\\\\
Various 
"Choice of Entry Modes"
did Nov 24 Tue Sct BB
did Nov 25 Wed Sct CC
did Nov 26 Thu Sct AA
READ THIS
......and try to incoporate some of it into your company report
Text 5th Ed. p. 414-422
related to Learning Objective 5
Strategies for International Expansion
Collaborative  Arrangements
did Nov 24 Tue Sct BB
did Nov 25 Wed Sct CC
did Nov 26 Thu Sct AA
READ THIS
......and try to incoporate some of it into your company report
http://www.youtube.com/watch?v=Dy_3tvCrXao
4 min
told them to read this
Nov 24 Tue Sct BB
Nov 25 Wed Sct CC
did Nov 26 Thu Sct AA

- make comments on the video
Indirect Exporting 
Co-op or Piggyback Exporting
Direct Exporting 
Licensing
Franchising
Contract Manufacturing
Management Contracts
Turnkey Operations
Joint Venture
 - Co-op Joint Venture
 - Equity Joint Venture
Alliances
 - Strategic Alliances
 - Equity Alliances
Wholly Owned Subsidiaries 
 - Acquisitions
 - Greenfield Operations
Consortiums
.

Strategies for International Expansion
HR staffing policies
READ THIS
did Nov 25 Wed Sct CC
did Nov 26 Thu Sct AA
......and try to incoporate some of it into your company report
Managing diverse workforce
did Nov 25 Wed Sct CC
did Nov 26 Thu Sct AA
 o Ethnocentrism
 o Polycentrism
 o Regiocentrism
 o Geocentrism
.
HR - wage rate comparisons
did Nov 25 Wed Sct CC
- asked students for an update

https://www.youtube.com/watch?v=I847nFEnPmg
d
discussed Russell Peters video in the context of "accents"
 youtube.com/watch?
v=z4KhEj0ai5E
sh
..
Tue class  Section SBB
Video Assignment explained
topics picked for the weather video assignment

Canada Goose
patio service
carbon neutral
green house food
ice wine Inniskillin
vegetable something
 

Wed class  Section SCC
Video Assignment explained
topics picked for the weather video assignment

forest fires
fitness industry
water consumption
impact on Nike

Thu class  Section SAA
Video Assignment explained
topics picked for the weather video assignment

snow brand
uniglo fashion
Rabi crops DONE


 
Nov 11th
Bell Commercial / Dieppe 1 min
watch on your own
WTGR Flanders 1 min 27 sec
watch on your own
Bell, Poppy - school girl - Vet
2015    1 min 30 sec
watch on your own
toronto.com/news-story
Veteran Bill Cash'd story
.

Chapter 15 

Outsourcing and
Offshoring
.
Offshoring to India, China
Offhshoring moving to Mexico because of old NAFTA and now the CUSMA
-------------------- 
explained the ancient spice trade as a part of the origins of global business and the relationship to nutrition
d

--------------------------------
Chapter 11
The Int'l Marketing Mix
- Products / Services

Chapter 11
Product Quality
TQM 
READ THIS
......and try to incorporate some of it into your company report
https://www.youtube.com/watch?v=l0sq7WNz1c4&feature=youtu.be
done by Vincent Chiu and Kevin Tu, 5 min 17 sec
.
why 99.9 accuracy is not enough when you make 10 million units
diS
.
click to view
n
Prof. Richardson
interviewed on CTV about car recalls re: 
Product Quality
Just In Time (J.I.T.)
dS
http://www.youtube.com/watch?v=RxTbkSg6v_s
d
.-  -  -  -  -  -  -  -
Drones / UAVs
Drones are potentially a part of JIT
d
.
Chapter 11
Product Quality
..
Market Development 
Market Penetration
selling more to existing customers versus selling more to new customers
http://www.youtube.com/watch?v=_rQzCL0FwX0
di
video on advantages of
Market Development in the context of profile info on customers and outsourcing risks
goes w the Outsourcing discussion
------------------------------------------------
Universal Standards
ISO 9000
www.iso.org
di
Barriers to Entering Global Markets
Protectionism
Govt Influence on Trade

Brands in int'l markets
look for other examples of Canadian brands marketed outside Canada
.
Country Image Effects on 
Branding
(read on your own)
.
ExportFinancing
CdnGovt
dT
- DFAIT, - CIDA
- EDC, - CCC
- PEMDs
using the strategy of networking through industry associations
http://www.witiger.com/internationalbusiness/countryinfoAssociations.htm
.
----------------------------------------------
Chapter 12
The International Marketing Mix: Distribution

Trading Companies p. 380
- keiretsu
- sogoshosha
d
Using the Internet for distribution
benefits and limitations
d
Freight Forwarders p. 394
Canadian International Freight Forwarders Assoc
 www.ciffa.com
------------------------------------------
Chapter 13
The International Marketing Mix: Pricing

Pricing Strategies
- skimming
- geographic pricing
d

p.423-425
.
.
LCs Letters of Credit p. 428
did
-----------------------------------------------
Chapter 14
The International Marketing Mix: Integrated Communications

Global Advertising p. 439

Cultural Diversity
d0

Media (Social Media)

Trade Shows / Fairs
Trade Missions p. 461
din
-----------------------------------------------
Chapter 17
Trends effecting int'l marketing p. 531
- online business
- social media
- multi-culturalism
- tribal consumers p. 541
----------------------- 

How and  why companies do an IPO
d
"go to the street"
- list their stock on the stock market

5 min 16 sec
d
- - - - - - - - - - - - 
-----------------------. 
Marketing Plan Presentations
Presentation Tips

Marketing Plan Group Project Details
M

click to make comments on the whole course
Final Comments on the whole course for 2014, can be used for 2020
nn
-----------------------------------------------
Presentation Tips
 witiger.com/tips.htm
di
- don't say numbers unless you compare
- don't say dates unless you explain meaning
- explained tap dancing
- powerpoint not powersentances
-  -  -  -  -  -  - 
 Global population trends 
di


Redneck Marketing ?

1 min 18 sec
did Jan 8th Wed class
"Success leaves clues"
Tony Robbins
di
.



The Richardson Report
series of mini lectures by WTGR on YouTube
series of 8 videos done by T. RIchardson and M. Jagdeo 2018 Aug
o The way business is taught
o Canadian / Americans
o Over population
o  Artificial Intelligence
o Vimy Ridge - tactics
o America - China, bad marraige
o Pyramids - not slave labour
o Bitcoin
 
 
Grizzly Bear Stories
.https://www.natureconservancy.ca/en/what-we-do/resource-centre/featured-species/mammals/grizzly_bear.html
https://youtu.be/S0E0HFiGT_k
uploaded Sept 29th
- make comments on the video
Part 1
The need for compelling story telling
7 min 59 sec
.
https://youtu.be/pFJkQdZ7FdE
uploaded Sept 29th
- make comments on the video
Part 2 
Teaching and Learning using "Grizzly Bear Stories"

Video Assignment 
2018 / 2020
Ethics / Weather
Details
.
STUDENT VIDEOS

the first one for Oct 2020
Group E
Joel, German, Tiffany, Tanmay, Harmnpreet
https://www.youtube.com/
watch?v=u6KWF21PmqQ
link added Oct 6, 2:26 pm

the first one for March 2018
click to view
Ethics Story
about Abercrombie ? Fitch
re: attractive employees and clothing sizes
.
https://www.youtube.com/watch?v=FMdlNKUZxkw
Ethics Story
about the 2 black men who asked to use the washroom, and the Starbucks manager called the police

-.

-----------------------------------
sulibreezy 2012
Hate School/Love Education
.
(UTM) 2014 response
 
 
Tue class  Section SBB

companies picked for the final project

 

Wed class  Section SCC

companies picked for the final project

 

Thu class  Section SAA

companies picked for the final project
 

2020 Sept
Section SBB Tue.
afternoon 2:25-5:05pm
Sept 15th
Sept 22th
Sept 29th Video Assignment explained
Oct 6th WWWeb very slow
Oct 13th
Oct 20th
Oct 26-30 break week- no class
Nov 3rd - lost time due to tech issues
Nov 10th video assignment due
Nov 17th
Nov 24th
Dec 1st
Dec 8th last  class
Dec 11th end of term
PROJECT DUE DEC 11th
Dec 21 grades posted
Section SCC Wed.
morning 10:45-1:25pm
Sept 16th
Sept 23rd Video Assignment explained
Sept 30th 
Oct 7th
Oct 14th
Oct 21st
Oct 26-30 break week- no class
Nov 4th
Nov 11th video assignment due
Nov 11th, 11AM 
Remembrance Day ceremony
Nov 18th
Nov 25th
Dec 2nd
Dec 9th
Dec 11th end of term
PROJECT DUE DEC 11th
Dec 21 grades posted
Section SAA Thu.
afternoon 2:25-5:05pm
Sept 17th
Sept 24th
Oct 1st Video Assignment explained
Oct 8th
Oct 15th
Oct 22nd
Oct 26-30 break week- no class
Nov 5th
Nov 12th video assignment due
Nov 19th
Nov 26th
Dec 3rd
Dec 10th
Dec 11th end of term
PROJECT DUE DEC 11th
Dec 21 grades posted
https://youtu.be/uhKHj88sMQ4
2 min 19 sec
uploaded Oct 26 
Posted Oct 26th Mon
A short video to discuss the concept of Asymmetrical - using the example of stealing two bite  brownies.

Funny, but educational

did Nov 4 Wed Section CC

.
https://www.youtube.com/watch?v=IZ7oO847zzY
4 min 18 sec
uploaded 2020 Oct 14th 
Posted 2020 Oct 14th Mon
A short video to discuss the concept of Guerilla marketing (also known as Asymmetrical marketing) - describing the origins of the word Guerilla and the concept of a small military force defeating a large army by using guerilla tactics - used to describe how a small company could use great imagination in advertising to create media awareness that could have better results than a conventional compaign by a giant company
did Nov 4 Wed Section CC
.
https://youtu.be/jkoh7f7L7OM
10 min 46 sec
uploaded Oct 21
Posted Oct 21st Wed
A short video to show the students how much progress we have made in the unit on Government Influence on Tradein the 6 th class in October - and what is coming up for the  class after the Break Week
.
https://www.youtube.com/watch?v=0rVx_sP40tY
7 min 2 sec
Overall intro to the MRK460 webpage for this course and how you should look at it to see the info you need to know the topics.
Uploaded 2020 Oct 6th am
.
https://www.youtube.com/watch?v=XseWefWbmZc
3 min 51 sec
Explanation, by screen capture video, of how to make comments on the YouTube videos
Uploaded 2020 Oct 6th am
.
https://www.youtube.com/watch?v=u-wAdDDjOCA
6 min 53 sec, uploaded Oct 13th 8 pm
Posted Oct 13 th
A short video to show the students how much progress we have covered so far in the first 4 classes, and where we are going in October
.
click to view
14 min
uploaded Oct 18 Sunday 4pm
Posted Oct 18 th
A short video to show the students how much progress we have made in the unit on Government influence on trade the 5 th class in October - and what is comiing up for the 6th class
.
click
Richardson, Louvre, Paris April 2017
click
.
https://www.mheducation.ca/highereducation/products/9781259271809/connect+with+smartbook+online+access+for+global+business+today/ course text 2020 
Global Business Today
5th Edition

Just the printed text
9-781259-271250

click the MRK460 book is in the "H" section for the first letter of the name of the first author on the spine, "Hill"
click
.2019 outline
senecacollege.ca/ssos/fi.....MRK460?schoolCode=77
.
.
.Prof. Tim Richardson
tim.richardson"@"senecacollege.ca
tel: 416-491-5050 ext 77534 Markham
tel: 416-491-5050 ext 24544 Newnham
http://www.youtube.com/watch?v=VgZGS3vvm_A Assignment - for ALL sections
(done in Sept-Dec 2020)
- topic, 
Ethics, or the Geographic Environment

Prof. Richardson describing the ethics assignment
- due 2nd week in Nov 2020
(the video to the left was done in 2012 but applies to 2020)

- has to be done in a group of 5 ppl

details
 ...MRK460/assignmentMRK460-2020.htm
 

v.
http://www.youtube.com/watch?v=bcuw9bMYgHY http://www.youtube.com/watch?v=8tXadb6IsKI http://www.youtube.com/watch?v=Zh_3o1npTEg http://www.youtube.com/watch?v=k1w28eG3jyA http://www.youtube.com/watch?v=xRrPMWWENhM http://www.youtube.com/watch?v=TI8JxwBvnII http://www.youtube.com/watch?v=wCxYyI_iWj0
Read The Newspaper
Part 1
Read The Newspaper
Part 2
getting rich on the stock market
Read The Newspaper
Part 3
learn an
Industry Sector
Read The Newspaper
Part 4
Business magazines
are important
Earning
Class
Participation
Marks
- basics
Class
Participation
- how you earn the highest marks
Class
Participation
- how they are calculated
- the numbers
..
http://www.youtube.com/watch?v=LxguksrUZfk http://www.youtube.com/watch?v=B7e9WSnC0Tk http://www.youtube.com/watch?v=ybZbld2gyLI http://www.youtube.com/watch?v=bsPyhq52IwU http://www.youtube.com/watch?v=FiLByz-IaAE&feature=youtu.be
Group Work
- what the Report should look like
- binding, pages, table of contents
Group Work / Reports Part 2
The importance of using "Mature Language" in your writing
Group Work / Reports Part 3
important considerations
Group Work / Reports Part 4
Coordinating the submission
Communication w group members
Group Work / Reports Part 5
The importance of spelling and grammar and how you can help each other

Global Business and Marketing Plan Group Project "The Big Assignment Worth Many Marks ! !"
 
Global Business 

and 

Marketing Plan

Basically, your  task is to pick a company involved in many aspects of Global Business and Marketing and discuss what it does in the context of what you have been learning in the course. 
Before we begin, we need to review the basic parts of a Marketing Plan and a Business Plan

Strictly speaking it is not exactly a "Marketing Plan" as if you would do the target maket segmentation, 4 P's etc. for a new product launch etc.., but you do go through most of the components of a marketing plan, and the larger business plan.
Remember, a Marketing Strategy ( witiger.com/marketing/MarketingStrategyMarketingPlan.htm)  is basically "who" you are selling to, your Target Market Segmentation + how you tweak the 4 P's.

A Marketing Plan is looking at your marketing strategy, and adding in "when" you do things in order.
A Business Plan is how you take into account the influences of the 6 E's and what the company needs to do to deal with those influences, in order to effectively do the 4 P's.
Aside from the 6 E's Business plans also include "from where will you get money" to do everything, and people to do it (Human Resources) + plus "where" you will do everything.

.
Global Business 

and 

Marketing Plan

Components

  • T.O.C. - Table of Contents
  • who is in the MRK460 group and who did what
  • identify your product
    • is it an existing product with a branded company, into a new market
    • is it a totally new product of a new company
  • what opportunities are you exploring 4 types of opportunities
    • Market Penetration
    • Market Development
    • Product Development
    • Diversification
  • identify the influencing environments 6E's
    • economic
    • technological
    • political/legal - regulatory
    • social-cultural
    • geographic / weather
    • competitive
      • Other organizations offering the same product now
      • Other organizations offering similar products now
      • Other organizations offering a variation on the product that you cannot
      • Organizations that could offer the same or similar products in the future
      • Organizations that could remove the need for the product you are marketing
  • explain your target market segment(s)
    • remember your target market discussion is preceeded by a SWOT analysis so you'll know what your strengths and weakness are
      • in most cases, each group will be discussing an "existing product" so you do not need to do a SWOT analysis on a new product, rather, simply discuss some of the Strengths and Weaknesses you see in the company's existing product.
  • market research 5 step approach. This 5 step approach is what you would do in a new product launch. 
    • What you will do for MRK460 is comment on some of what the company might have needed to have done better, or what info they need for a future situation you recomment
      • define the problem
      • analyze the situation
      • get problem specific data
      • interpret the data
      • develop conclusions
  • Product
    • branding
  • Price
    • pricing objectives
  • Promotion
    • promotional mix
      • mass selling
        • advertising
        • publicity
          • viral marketing
          • social media optimization
      • personal selling
      • sales promotion
  • Place
    • country(ies) in which you are expanding to

    •  

       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       

  • Also, discuss relevant existing, or your recommended Collaborative  Arrangements

DRAFT Grading Breakdown / Modes of Evaluation for  2020 Sept-Dec
 
class work /  class participation-contribution 15% 20%
details of how to earn participation - contribution marks

45%
Group Video Project 25%
Group Video Project details
Global business and marketing plan – Group report
the 25% may be divided into a
Pre Report Assignment 5%

a final written report 20%

- for Nov-Dec 2020 the final written report will be still 20%, but a small part will include a narrative of how you were able to do the reportby collaborating with your group members, did you meet in person, talk by phone, WhatsApp, Skype, use Google docs - describe how you "built" the report and who did what.

5%
 

25%
 

Global Business and marketing plan – Group presentation (Video)
- everybody in the group has to contribute to get the same mark
- but not everybody has to speak during the presentation
- contributing could include creating the PPT or making a video
25%
Midterm Test
- short medium length answer essay questions done sequentially over the weeks in March
.
Final Exam
There is no final exam in MRK460, and there has not been a final exam for several years. The emphasis is on learning the reality of the course content in the context of doing a large project about a company involved in global marketing and business, and sharing that work with other classmates in the form of a detailed presentation (now a YouTube video in 2020)
.
...
 
Video describing how you need to set up a new YouTube account identifying yourself by name (just first name + course name) so when you make comments on the course videos, we can know who you are and you can get the proper marks for class participations / contribution

You can also earn class participation marks right from the first day by replying to this video with a comment or question !

When you make comments on videos youcan earn marks by
making a comment about the video
making a comment in reply to another student's comment
or
earn extra marks by making your comment in the form of a "reply video"

..
 
Subject Description
"The course focuses on marketing  and business globally by analyzing the influencing environments. The subject considers market penetration and market development strategies (with an emphasis on collaborative partnerships), including the effects of globalization, ethics and CSR, risk and threat contingencies, government activities, NGOs and industry associations which all influence how enterprises adapt the 4Ps and their entry strategies to be competitive."
2020 Sept 
https://www.youtube.com/watch?v=SAAXZY4h5Mk
 7 min  01 sec 
video (Camtasia screen capture) describing the course web page  witiger.com/senecacollege/MRK460.htm
and what we will cover
.
Learning Outcomes 2020 September
Upon successful completion of this subject the student will be able to:
 

1. Identify current trends effecting international businesses effected by changes in the,

  • Political / Legal and Regulatory Environment
  • Economic Environment
  • Social-Cultural  Environment
  • Technological  Environment
  • Geographic (weather)  Environment
  • Competitive  Environment
  • 2. Assess the impact of international trade agreements (e.g. USMCA / CUSMA) and trade organizations (e.g. WTO, IMF, World Bank) on the business opportunities of firms.
    3. Explain how to adapt the 4 types of Opportunities to a company seeking to expand exports
    4. Assess the current influences of Globalization as it influences companies export strategy
    5. Recommend an appropriate international market entry strategy for a selected product in the context of the "Choice of Entry Modes" and the variety of "Collaborative Arrangements"
    6. Demonstrate effective and professional communication skills, both verbal and written, by the on-time submission of reports and class presentations.
    7. Identify and assess the categories of risk and threats faced by exporters and evaluate relevant contingency planning
    8. Develop a business and marketiing plan that meets stated Goals, Obectives and Plans)  and includes the environments in LO #1

    Learning Outcomes 2020 September - EXPANDED

    1. Identify current trends effecting international businesses effected by changes in the

    2. Assess the impact of international trade agreements (e.g. USMCA / CUSMA) and trade organizations (e.g. WTO, IMF, World Bank) on the business opportunities of firms. 3. Explain how to adapt the 4 types of Opportunities to a company seeking to expand exports. 4. Assess the current influences of Globalization as it influences companies export strategy in terms of 5. Recommend an appropriate international market entry strategy for a selected product in the context of the "Choice of Entry Modes" and the variety of "Collaborative Arrangements"

    6. Demonstrate effective and professional communication skills, both verbal and written, by the on-time submission of reports and class presentations.

    7. Identify and assess the categories of risk and threats faced by exporters and evaluate relevant contingency planning

    8. Develop a business and marketinig plan that meets stated Goals, Obectives and Plans (GOPST)  and includes the environments in LO #1
     
     
     
     
    http://www.youtube.com/watch?v=bcuw9bMYgHY Read the newspaper on a regular basis

    Watch my YouTube video to understand why

    Part 1 www.youtube.com/watch?v=bcuw9bMYgHY
    (why this helps you in class, and in job hunting)

    Part 2 www.youtube.com/watch?v=8tXadb6IsKI
    ( a story abut how I made money on the stock market cause I read the newspaper and learned about a particular company)

    m
    ..
    http://www.dfait-maeci.gc.ca/menu-e.asp a site you should regularly visit for MRK 460
    and, if you want contact info for a fed gov employee 
    old link http://direct.srv.gc.ca/cgi-bin/direct500/
    http://www.dfait-maeci.gc.ca/canadexport/menu-en.asp old link http://www.dfait-maeci.gc.ca/canadexport/menu-en.asp
    strongly recommended you read the top stories from CanadExport once a month
    .\
    MRK460 2014 Jan-Apr 2014 outline used at Markham campus senecac.on.ca/cgi-bin/subject?s1=MRK460http://www.senecac.on.ca/ssos/findOutline.do?schoolCode=SMM?termCode=20141?subjectCode=MRK460
    MRK460 2012 Jan-Apr 2012 outline used at Markham campus senecac.on.ca/outlines/121/SMEB/MRK460.HTM
    MRK460 2010 Outline (summer 2010) used at Markham campus  senecac.on.ca/outlines/102/SMEB/MRK460.HTM
    MRK460 2008 Outline (summer 2008) used at Markham campus senecac.on.ca/outlines/082/SMEB/MRK460.HTM
    IBM600 2007 Outline as used at Markham campus   http://www.senecac.on.ca/outlines/071/FOB/IBM600.HTM
    IBM600 2008 Outline as used at Newnham campuss http://www.senecac.on.ca/outlines/081/FOB/IBM600.HTM

    ..
    "Engaging the audience"
    One student, Eddie Sirouspour in the wed section of MRK460 gave a prize to a member of the "student audience" when his group did their presentation Wed April 10th

    The prize was 2 tickets to see any favourite artist performing at the Festival's Mainstage Marquee Shows - i'd say this was a pretty impressive thing for Eddie to arrange and is a good example of a person trying to go "above and beyond" what is expected.

    Thanks Eddie, you made the Wed section memorable.
    WTGR

    cc
    click to see larger
    WTGR in Taipei, Taiwan, pointing out the Canadian Flag
    on the globe at Shen Pao-chen Hall

    cc
    misc.
     
     

    cc.. . .,,,,

    witiger.com
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