Last Updated 2021  May 3rd                                     U N D E R   R E N O V A T I O N
 
SENECA COLLEGE,  TORONTO
MRK 460 - Global Marketing and Business
.
Learning Outcomes 2021 Jan - Expanded detailed version
 
Summer 2021 May  June July Aug
Wed Section SCC 
taught by 
Prof. Richardson May-June
Prof. Coruh July-Aug
2:25pm - 5:05 pm 
May 19
May 26
May 26th Video
Assignment explained
June 2
June 9
June 16
June 23
June 23 Video Assignment due
June 28 - July 4 Break Week
July 7
July 14
July 21
July 28
Aug 4
Aug 11 last class
Grades due Aug 16th 09:00 a.m.
.
Thu Section SBB
Prof. Richardson May-June
Prof. Coruh July-Aug
10:45-1:25pm
May 20
May 27
May 27th Video
Assignment explained
June 3
June 10
June 17
June 24
June 24 Video Assignment due
June 28 - July 4 Break Week
July 8
July 15
July 22
July 29
Aug 5
Aug 12 last class
Grades due Aug 16th 09:00 a.m.
.
Fri Section SDD 
taught by 
Prof. Richardson May-June
Prof. Lawrence July-Aug
08:00 - 10:40 am
May 21
May 28
May 28th Video
Assignment explained
June 4
June 11
June 18
June 25
June 25 Video Assignment due
June 28 - July 4 Break Week
July 9
July 16
July 23
July 30
Aug 6
Aug 13 last class
Grades due Aug 16th 09:00 a.m.
.
Fri Section SDD 
taught by 
Prof. Richardson May-June
Prof. Strickland July-Aug
1:30 - 4:10 pm
May 21
May 28
May 28th Video
Assignment explained
June 4
June 11
June 18
June 25
June 25 Video Assignment due
June 28 - July 4 Break Week
July 9
July 16
July 23
July 30
Aug 6
Aug 13 last class
Grades due Aug 16th 09:00 a.m.
.
 
I CLASS PARTICIPATION  I ASSIGNMENTS and PROJECTS   GRADING and EVALUATION  I
I MAIN 460.htm PAGE  I TEXTBOOK  I TEST and EXAMS I TIPS I INT'L BIZ SHORTCUTS  I CONTACT INFO I

Learning Outcomes 2021 May - August

 Expanded detailed version

Upon successful completion of this subject the student will be able to:

1. Identify current trends effecting international businesses effected by changes in the,

  • Political / Legal and Regulatory Environment
  • Economic Environment
  • Social-Cultural  Environment
  • Technological  Environment
  • Geographic (weather)  Environment
  • Competitive  Environment
  • 2. Assess the impact of international trade agreements (e.g. USMCA / CUSMA) and trade organizations (e.g. WTO, IMF, World Bank) on the business opportunities of firms.
    3. Explain how to adapt the 4 types of Opportunities to a company seeking to expand exports
    4. Assess the current influences of Globalization as it influences companies export strategy
    5. Recommend an appropriate international market entry strategy for a selected product in the context of the "Choice of Entry Modes" and the variety of "Collaborative Arrangements"
    6. Demonstrate effective and professional communication skills, both verbal and written, by the on-time submission of reports and class presentations.
    7. Identify and assess the categories of risk and threats faced by exporters and evaluate relevant contingency planning
    8. Develop a business and marketing plan that meets stated Goals, Objectives and Plans)  and includes the environments in LO #1
     
     
    2021 May 19, 20, 21   first class
    Wed 2:25pm - 5:05 pm
    Thu 10:45-1:25pm
    Fri 08:00 - 10:40 am
    Fri 1:30 - 4:10 pm

    click to see larger

    First Class - Do we have a Quorum?
    importance of vocabulary
    .
    reading the newspapers
    did 
    business slang
    "go to the street", re: IPOs
    Shopify
    SOPs, Go/no GO
    Takeaways
    Tapdancing

    Read The Newspaper 
    http://www.youtube.com/watch?v=bcuw9bMYgHY http://www.youtube.com/watch?v=8tXadb6IsKI http://www.youtube.com/watch?v=Zh_3o1npTEg http://www.youtube.com/watch?v=k1w28eG3jyA
    Read The Newspaper
    Part 1
    Read The Newspaper
    Part 2
    getting rich on the stock market
    Read The Newspaper
    Part 3
    learn an
    Industry Sector
    Read The Newspaper
    Part 4
    Business magazines
    are important
    ...

    .
    May 19, 20, 21  
    What is Global Marketing
    - mkt dvlpmt vs mkt penetration
    - 4Ps have to change
     
    https://www.youtube.com/watch?v=p63SYCUiXJ0 https://www.youtube.com/watch?v=VSDORJFpKH8
    5 min 19 sec 6 min 42 sec
    EVERY section should watch this
    ...
    .
     
    May 19, 20, 21  
    Sources of Information

    sources of info on

    .
    - governments
    - associations
    - corporate webpages

    - associations
    story about industry associations
    5 min 12 sec
    watch the video
    - corporate webpages
    - the CEO's speech
    http://www.youtube.com/watch?v=wQko-o2Siq8
    3 min 38 sec .
    watch the video
     
    .
     
    May 19, 20, 21 first class

    #L.O. #1
    2. Identify and describe the political, economic, social, technological and international / geographic environments within which business operates.

    https://youtu.be/Ykj0lxsQFmA
    5 min 8 sec
    This video talks about the 6 Environments in the context of knowing them, so you can avoid an unrecoverable mistake

    click to view video
    2 min 41 sec 
    "What is Marketing" 
    The 10 fingers of Business and marketing 

    4Ps and 6Es
    di

    .
     

    The 10 fingers of Business and marketing on WTGR's LinkedIn account
    https://www.linkedin.com/posts/
    w-tim-g-richardson-77472a15
    _the-10-fingers-of-marketing-and-business-
    activity-6698473997409120257-kGVd
    ..
    6 Environments
    (Business)
    • Political / Regulations
    • Economic
    • Social / Cultural
    • Technology
    • Geography / Weather
    • Competition
    4P's
    (Marketing)
    • Product
    • Price
    • Promotion
    • Place
    .
    .
     

    #L.O. #1
    2. Identify and describe the political,..

    The Political - Legal - Regulatory Environment
     
     
     
     
     
     
     
     
     
     
     
     

     

    Role of Government in business and marketing
    di
    crown corporations
    Government Influence on Trade
    Government taxation
    .
    Government Expenditures\
    Government Purchasing - Selling to government
            (fed gov procurement)
     www.tpsgc-pwgsc.gc.ca/app-acq/index-eng.html
    The Federal Government
    Procurement Guide
     
    Embassies and Consulates
    discussed Sept 30th

    LIST OF EMBASSIES AND CONSULATES
     travel.gc.ca/...

    explanation of embassies
    https://www.youtube.com/watch?v=kIeQkreVIyo
    for class 

    .

    .
     

    #L.O. #1
     competitive environments ...
    Competition Basics (quick review from MRK106 and BAM101

    Yahoo vs Google
    early bird gets the worm vs. second mouse gets the cheese
    .
    Business competitors are:

    • Other organizations offering the same product or service now 
    • Other organizations offering similarproducts or services now 
    • Other organizations offering a variation on a product or service, that you cannot
      • which could be because 3rd party vendors make accessory items, or "apps" for you, or your competition
      • which could be because you did not update your software to follow trends
    • Organizations that could offer the same or similar products or services in the future 
    • Organizations that could remove the need for a product or service we sell
    .
     
    #L.O. #5   

    Chpt 12
     
     
     

     

    CollaborativeRelationships
    did 
     see the YouTube Video
    http://www.youtube.com/watch?v=Dy_3tvCrXao
    watch 
     o licensing
     o franchising
     o mgmnt contracts
     o turnkey ops
     o joint ventures
     o equity alliances
     o consortiums.
    .
     
     

    renovated 
     
     

    /////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////

    still working
    .



     
    https://www.youtube.com/watch?v=oWjPH3rqs4o
    2 min 18 sec
    Video for you to leave questions, or comments about the final group project April 2021

    Prof. will answer all questions as they come in, until the due date reached 
    April 13, 14, 15
     

    . https://youtu.be/NoDFPAm4Wls
    1 min 9 sec
    comments, questions about the final video, which accompanies the final project - think of it as the recplacement for your "presentation to the class". . https://youtu.be/BPKsnMfGbuA
    2 min 36 sec
    comments about the whole course, what can we improve, what is working well, what needs to be added.

    .
    Zoom login link https://senecacollege-ca.zoom.us/
    ...
    10 videos made March 24-29 2020 "landing page" for the 10 videos about the course made in March 2020 

     

    http://www.witiger.com/senecacollege/MRK460-5-videos.html "landing page" for the 5 videos I did 2021 April 10th discussing "what goes in" to your final group project report
     

     

    .
    https://youtu.be/MiZ3fQqTu30 uploaded Wed March 17th

    explaining the "Big Huge Final Project"

    .
    Learning Outcomes 2021 Jan - Expanded detailed version
    .
    Jan 2021 Feb Feb/March March / April
    Before we begin discussing the topics, understand that a big part of marks for this course is "class participation / contribution", which is mostly done by you making comments on the YouTube videos. Here is a video explanation, by screen capture video, of how to make comments on the YouTube videos. You can earn marks from the first week by making comments
    https://www.youtube.com/watch?v=XseWefWbmZc
    3 min 51 sec
    noted Jan 12th Tue Section AA
    noted Jan 13 Wed AM Sect DD
    noted Jan 13 Wed PM Sect BB
    noted Jan 14 Thu Sect CC

    https://www.youtube.com/watch?v=p63SYCUiXJ0
    5 min 19 sec
    What is Global Marketing
    - mkt dvlpmt vs mkt penetration
    - 4Ps have to change
    - Google News
     witiger.com/../4opportunities.htm
    noted Jan 12th Tue Section AA
    noted Jan 13 Wed AM Sect DD
    noted Jan 13 Wed PM Sect BB
    noted Jan 14 Thu Sect CC
    .
    https://www.youtube.com/watch?v=VSDORJFpKH8
    6 min 42 sec
    EVERY section should watch this
    Very interesting intro to the MRK460 course, and the 6Es w scenes from the prof's house in 


    IMPORTANT HELPFUL INTRO
    https://www.youtube.com/watch?v=0rVx_sP40tY
    7 min 2 sec
    noted Jan 12th Tue Section AA
    noted Jan 13 Wed AM Sect DD
    noted Jan 13 Wed PM Sect BB
    noted Jan 14 Thu Sect CC
    .
    Overall intro to the MRK460 webpage for this course and how you should look at it to see the info you need to know the topics.


    First Class
    Do we have a Quorum?
    importance of vocabulary
    did Jan 12 Tue Sect AA
    did Jan 13 Wed AM Sect DD
    did Jan 13 Wed PM Sect BB
    did Jan 14 Thu Sect CC
    reading the newspapers
    did Jan 12 Tue Sect AA
    did Jan 13 Wed AM Sect DD
    did Jan 13 Wed PM Sect BB
    did Jan 14 Thu Sect CC
    business slang
    "go to the street"
    re: IPOs
    Shopify
    did Jan 12 Tue Sect AA
    did Jan 13 Wed AM Sect DD
    did Jan 13 Wed PM Sect BB
    did Jan 14 Thu Sect CC
    click
    .
    The original 2016 
    CTV Shopify interview
    w Prof. Richardson
    noted Jan 12 Tue Sect AA
    noted Jan 13 Wed AM Sect DD
    noted Jan 13 Wed PM Sect BB
    noted Jan 14 Thu Sect CC
    .
    SOPs, Go/no GO
    noted Jan 19 Tue Sect AA
    Takeaways
    d

    Tapdancing
    did Jan 12 Tue Sect AA
    did Jan 13 Wed AM Sect DD
    for Jan 13 Wed PM Sect BB
    did Jan 14 Thu Sect CC
    Cultural appropriation
    "Guerilla" marketing
    Grizzly bear story(ies)
    did Jan 12 Tue Sect AA
    did Jan 20 Wed Sect DD
    did Jan 20 Wed PM Sect BB

    Email w cell number
    i will call you back
    https://www.youtube.com/watch?v=pfridDWR7mI&t=7s
    did Jan 12 Tue Sect AA
    did Jan 13 Wed AM Sect DD
    did Jan 13 Wed PM Sect BB
    did Jan 14 Thu Sect CC
    -  -  -  -  -  -  -
    "uncontrollable" 6E's 
    6 Environments
    did Jan 12 Tue Sect AA
    did Jan 13 Wed AM Sect DD
    did Jan 13 Wed PM Sect BB
    did Jan 14 Thu Sect CC
    "controllable" 4 P's
    4 P's
    did Jan 12 Tue Sect AA
    did Jan 13 Wed AM Sect DD
    for Jan 13 Wed PM Sect BB
    did Jan 14 Thu Sect CC
    - - - - - - - - - - - - - - - - - - - 
    .
    Chapter 1

    Introduction
    did  Jan 19 Tue Sect AA
    did  Jan 20 Wed AM Sect DD
    did  Jan 20 Wed PM Sect BB
    for  Jan 21 Thu Sect CC
    forBasics of Int'l Biz specific to Canada
    (ever section should read this)
    http://www.youtube.com/watch?v=Cbg7WNnEHw4
    audio is good, video sux
    video summary of the course
    read on your own
    --------------------------------------------
    Difference between
    Global Marketing and International Marketing
    read on your own 
    did  Jan 19 Tue Sect AA
    did  Jan 20 Wed AM Sect DD
    did  Jan 20 Wed PM Sect BB
    ------------------------------------
    types of opportunities
    (review from MRK106)
    http://www.youtube.com/watch?v=Jt1J7cxG9jA&feature=c4-overview&list=UUAtk_NQTEd9jP4hEI6lPUHA
    2 min 16 sec
    did  Jan 19 Tue Sect AA
    did  Jan 20 Wed AM Sect DD
    did  Jan 20 Wed PM Sect BB
    did  Jan 21 Thu Sect CC
    o Market Penetration
    o Market Development
    did  Jan 19 Tue Sect AA
    did  Jan 20 Wed AM Sect DD
    did  Jan 20 Wed PM Sect BB
    did  Jan 21 Thu Sect CC
        - Telus
        - Rogers (Fido)
        - Bell Mobility
    o Product Development 
    o Diversification
    - relates to "why" companies do int'l biz
    Steve Jobs / Apple
    did  Jan 19 Tue Sect AA
    did  Jan 20 Wed AM Sect DD
    did  Jan 20 Wed PM Sect BB
    did  Jan 21 Thu Sect CC
    ------------------------------------
    Blackberry's
    global marketing campaign
    - for discussion throughout the term
    related to Learning Objective 2,3
    WTGR's Jan 2012 Toronto Star article re: Blackberry
    click to see graphic click to see article
    did  Jan 19 Tue Sect AA
    did  Jan 20 Wed AM Sect DD
    did  Jan 20 Wed PM Sect BB
    did  Jan 21 Thu Sect CC


    discussed failures of
    improper segmentation
    did  Jan 19 Tue Sect AA
    did Jan 20 Wed AM Sect DD
    did Jan 20 Wed PM Sect BB
    for  Jan 21 Thu Sect CC
    .
    GoPro
    - not doing so well in 2018
    - competition from new features on Android and iPhones
    did  Jan 19 Tue Sect AA
    did  Jan 20 Wed AM Sect DD
    did  Jan 20 Wed PM Sect BB
    did  Jan 21 Thu Sect CC
    lm
    Globalization
    Globalization of Customers
    Globalization of Production
    Globalization of Government 
    did  Jan 19 Tue Sect AA
    did  Jan 20 Wed AM Sect DD
    for  Jan 20 Wed PM Sect BB
    did Jan 21 Thu Sect CC
    Globalization of Customers 
    .
    Globalization of Production

    did  Jan 19 Tue Sect AA
    did  Jan 20 Wed AM Sect DD
    for  Jan 20 Wed PM Sect BB
    did Jan 21 Thu Sect CC
    .
    Globalization of Government 
    Text 5th Ed. p. 5-30
    .
    Modular form of global manufacturing / assembling
    - explained in class
    ..
    Globalization of Government 
    WTO trade rulings
    example - winter rims
    CTC - Brazil
    .
    slowbalization

    decrease in Globalization 

    .
    Big Mac Index
    for  Jan 19 Tue Sect AA
    for  Jan 20 Wed AM Sect DD
    for  Jan 20 Wed PM Sect BB
    for  Jan 21 Thu Sect CC
    did not have time to discuss in Zoom, read online yourself)
    .
    Sustainable Development
    for  Jan 19 Tue Sect AA
    for  Jan 20 Wed AM Sect DD
    for  Jan 20 Wed PM Sect BB
    for  Jan 21 Thu Sect CC
    did not have time to discuss in Zoom, read online yourself)
    .
    - watch the videos and make comments
    Text 5th Ed. p. 39
    https://www.youtube.com/watch?v=qDjXtQRe5uk&
    1 min 50 sec
    Sustainability
     - example of harvesting practices
    - watch the videos and make comments
    for  Jan 19 Tue Sect AA
    for  Jan 20 Wed AM Sect DD
    for  Jan 20 Wed PM Sect BB
    for  Jan 21 Thu Sect CC
    did not have time to discuss in Zoom, read online yourself)
    .
    Chapter 2
    .
    Canada's top companies
    .
    Canada's Trade and Investment
    .for  Jan 19 Tue Sect AA
    for  Jan 20 Wed AM Sect DD
    for  Jan 20 Wed PM Sect BB
    for  Jan 21 Thu Sect CC
    did not have time to discuss in Zoom, read online yourself)
    Canada - Branding
    Country Image
    .-



    What we have done in the first 2 classes and what we will do in the 3rd week in Jan 26, 27, 28
    youtube.com/watch?v=6ezGMiEyfR0
    .
    Geographic Environment
    and "Climate Change"
    .
     Physical/Geographic
     Environment
    did  Jan 26 Tue Sect AA
    did  Jan 27 Wed AM Sect DD
    did  Jan 27 Wed PM Sect BB
    for  Jan 28 Thu Sect CC
    ..
    Climate and Topography
    Weather extremes
    did  Jan 26 Tue Sect AA
    did Jan 27 Wed AM Sect DD
    did  Jan 27 Wed PM Sect BB
    for  Jan 28 Thu Sect CC

    5 min 58 sec
    T.R. interviewed on BNN
    - watch the video COMPLETELY and make comments
    FOR CLASS
    did  Jan 26 Tue Sect AA
    did  Jan 27 Wed AM Sect DD
    did  Jan 27 Wed PM Sect BB
    did  Jan 28 Thu Sect CC
    .
    http://www.youtube.com/watch?v=t_WmaynNXkU
    5 min 46 sec
    did Jan 26 Tue Sect AA
    did  Jan 27 Wed AM Sect DD
    did  Jan 27 Wed PM Sect BB
    did Jan 28 Thu Sect CC

    https://www.youtube.com/watch?v=Cofa4GGdO3E&feature=youtu.be
    Weather Extremes effect on the food system
    - globalization of grain markets
    from students in 
    MRK460 Jan-Apr 2019
     
    Contingency Planning
    .
    Contingency planning
    UTSC - exam contingency plan
    outside the box
    for  Jan 26 Tue Sect AA
    did Jan 27 Wed AM Sect DD
    did Jan 27 Wed PM Sect BB
    for  Jan 28 Thu Sect CC
    .
    Sources of Information
    .
    sources of info
    FOR CLASS
    did  Jan 26 Tue Sect AA
    did  Jan 27 Wed AM Sect DD
    did  Jan 27 Wed PM Sect BB
    did  Jan 28 Thu Sect CC
    - governments
    - associations
    (updated Feb 2nd)
    .
    story about industry associations
    ALL SECTIONS WATCH BEFORE CLASS
    (relates to Inbound Marketing)
    not done  Jan 26 Tue Sect AA
    not done  Jan 27 Wed AM Sect DD
    noted Jan 27 Wed PM Sect BB
    noted  Jan 28 Thu Sect CC
    - corporate webpages
    http://www.youtube.com/watch?v=wQko-o2Siq8
    5 min 12 sec.
    di
    Diplomatic Posts
    did  Jan 26 Tue Sect AA
    did  Jan 27 Wed AM Sect DD
    did  Jan 27 Wed PM Sect BB
    did  Jan 28 Thu Sect CC
    Embassy/High Commission
    Consulate General
    Consulate
    .
    https://www.youtube.com/watch?v=kIeQkreVIyo.
    2 min 34 sec
    explanation of embassies
    noted  Jan 26 Tue Sect AA
    did  Jan 27 Wed AM Sect DD
    did  Jan 27 Wed PM Sect BB
    did  Jan 28 Thu Sect CC

    LIST OF EMBASSIES AND CONSULATES
     travel.gc.ca/...
    link March 2018
    look to see the full list of where Canada has an Embassy or Consulates

    Video explaining the Video Assignment
    https://www.youtube.com/watch?v=YUQLjlVqrn0&feature=youtu.be
    4 min 52 sec
    uploaded Feb 2nd 
    00:30am
    Prof Richardson "out in the garage" explaining the video assignment
    did  Feb 2 Tue Sect AA
    did  Feb 3 Wed AM Sect DD
    did  Feb 3 Wed PM Sect BB
    for  Feb 4 Thu Sect CC

    Video explaining what we are doing Feb 2nd, 3rd, 4th
    VERY VERY 
    USEFUL TO SEE THIS
    https://youtu.be/98U5qgLfQGQ
    6 min 34 sec
    uploaded Feb 2nd 
    00:55am
    Watch this and make comments
    did  Feb 2 Tue Sect AA
    did Feb 3 Wed AM Sect DD
    did Feb 3 Wed PM Sect BB
    for Feb 4 Thu Sect CC
    .
    Chapter 3
    .
    the problem with cultural differences
    .
    Cultural environment
    did  Feb 2 Tue Sect AA
    did  Feb 3 Wed AM Sect DD
    did  Feb 3 Wed PM Sect BB
    for  Feb 4 Thu Sect CC

    - marketing to diasporas
    - rules for Doing Business across Cultures
    http://www.youtube.com/watch?v=Pmb_dDQ-h6o
    YouTube video
    watch, and make comments
    4 min 20 sec
    did  Feb 2 Tue Sect AA
    did  Feb 3 Wed AM Sect DD
    did  Feb 3 Wed PM Sect BB
    for  Feb 4 Thu Sect CC
    ,d
    Translation problems
    read on your own
    .
    mother tongue marketing
    marketing to different cultures - 
    https://youtu.be/6tBOO10ggsE
    3 min 24 sec
    added Feb 16th
    WTGR (2010) explaining the reason 
    for the Mother Tongue Mktg unit
    noted  Feb 17 Wed AM Sect DD
    .
    "DIASPORA"
    - discussed Diaspora
    did  Feb 2 Tue Sect AA
    did  Feb 3 Wed AM Sect DD
    did  Feb 3 Wed PM Sect BB
    for  Feb 4 Thu Sect CC
    .
    https://youtu.be/xHIkEOukE-w
    1 min 25 sec
    added Feb 9th
    make a Diaspora video
    noted  Feb 3 Wed AM Sect DD
    noted  Feb 3 Wed PM Sect BB
    .
    economist.com/node/21538742
     Mother tongue marketing on wordpress https://mothertongue
    marketing.wordpress.com/
    built by Alina M, Kristina K, and Asia B in March 2015
     
    Chapter 3
    - Hofstede
    1.Uncertainty Avoidance 
     2.Power Distance
     3.Masculinity-Feminity 
     4.Individualism-Collectivism
    did  Feb 2 Tue Sect AA
    for  Feb 3 Wed AM Sect DD
    did  Feb 17 Wed PM Sect BB
    for  Feb 4 Thu Sect CC
    .
    - rules for doing business across cultures
     
    .
    World Maps
    ..
    introduced map of 
    Canada - USA
    larger view
    4 min 52 sec
     youtu.be/WJeM6DUkqaY
    make comments on the video
    map - differences
    above the 49th
    above the 60th
    did  Feb 2 Tue Sect AA
    did  Feb 3 Wed AM Sect DD
    did  Feb 3 Wed PM Sect BB
    for  Feb 4 Thu Sect CC
    .
    .
    North America vs. Europe

    video uploaded Oct 6th 11pm
    youtu.be/s6Fgve2H6GI
    make comments on the video
    did  Feb 2 Tue Sect AA
    did Feb 3 Wed AM Sect DD
    did  Feb 3 Wed PM Sect BB
    did  Feb 4 Thu Sect CC

    World population map
    source - The Economist magazine
    video uploaded Oct 6th 11pm
    youtu.be/7orOch446dw
    make comments on the video
    graphic for background to general discussion about Global Marketing
    FOR CLASS
    did  Feb 2 Tue Sect AA
    did  Feb 3 Wed AM Sect DD
    did  Feb 3 Wed PM Sect BB
    did  Feb 4 Thu Sect CC
    .
    Europe population map
    click
    FOR CLASS
    did  Feb 2 Tue Sect AA
    did  Feb 3 Wed AM Sect DD
    did  Feb 3 Wed PM Sect BB
    did  Feb 4 Thu Sect CC

    graphic for background to general discussion about Global Marketing

    countries over 200 million
    http://www.witiger.com/senecacollege/population2017.jpg
    Global population trends
    .

     ..countries_of_the
    _world.htm

    ,
    Canada - U.S.A.
    .
     o NAFTA 

    2020
     o USMCA  the American 
     o CUSMAthe Canadian website
     .
    Fundamental differences between Canada and the USA
    CAN-US relations
    for  Feb 9 Tue Sect AA
    for  Feb 10 Wed AM Sect DD
    for  Feb 10 Wed PM Sect BB
    for  Feb 11 Thu Sect CC
    .
    https://www.youtube.com/watch?v=7dbXOQ77uS0
    student video (UTSC) , 2010
    7 min 35 sec
    Watch on your own
    for  Feb 9 Tue Sect AA
    for  Feb 10 Wed AM Sect DD
    for  Feb 10 Wed PM Sect BB
    for  Feb 11 Thu Sect CC


    from The 
    Richardson Report
    Canada-U.S. differences
    click for link
    V E R Y  F U N N Y
    YouTube video
    1 min 12 sec
    make comments on the video
    for  Feb 9 Tue Sect AA
    for  Feb 10 Wed AM Sect DD
    for  Feb 10 Wed PM Sect BB
    for  Feb 11 Thu Sect CC

    quoting Hofstede..
    due to population numbers and country of origin
    Canada .. too many rules
    Darwinism
    - map of North America
    - immigration patterns
    - size of cultural groups
    - multiculturalism

    The Corona Virus
    which began March 2020

    Contingency Planning
    .
    Analyzed in the context of the 6 E's
    o Politics, Regulations
    o Economics
    o Social-Cultural
    o Technology
    o Geography
    o Competition

    What is at risk
    - population health
    - corp. profitability
    - government competency

    zzzzzzzz
    Chapter 4 Ethics
    2019 Text  5th Ed. 
    p. 127 - 143, 153 - 161
    .
    Ethics and bribery
    FOR CLASS
    did  Feb 9 Tue Sect AA
    did  Feb 10 Wed AM Sect DD
    did  Feb 10 Wed PM Sect BB
    did  Feb 11 Thu Sect CC
    .
    ethics effected by the
    6 Environments
    http://www.youtube.com/watch?v=OBUaopHHxYU
    2 min 27 sec
    .



    The Most Corrupt 
    Business Sectors, 
    according to the OECD report
     ...oecd-report.htm
    1. Extraction 
       - mining - logging
    2. Construction - building
    3. Transportation
      - roads, railways, bridges
    4. IT - telecommunications


    CSR Corporate 
    Social Responsibility
    FOR CLASS
    did Feb 9 Tue Sect AA
    did  Feb 10 Wed AM Sect DD
    did  Feb 10 Wed PM Sect BB
    did  Feb 11 Thu Sect CC
    - Obstructionist Stance
    - Defensive Stance
    - Accommodative Stance
    - Proactive Stance

    CSR video
    humourous look at the 4 stances by UTSC Students in 2014

    1 min 48 sec
    Uploaded Feb 16
    noted  Feb 17 Wed AM Sect DD
    noted Feb 17 Wed PM Sect BB



    Culture and the Workplace
    2019 Text  5th Ed. p. 113-116
    ..
    STUDENT VIDEOS
    ethics - previous videos by 
    former students


    Ethics and Whistleblowers
    ethics-whistleblowers.htm
    FOR CLASS
    for Feb 9 Tue Sect AA
    for  Feb 10 Wed AM Sect DD
    for  Feb 10 Wed PM Sect BB
    for  Feb 11 Thu Sect CC

    ethics re: Toyota
    http://watch.bnn.ca/#clip270260
    WTGR on BNN News
    (event data recorder)
    did  Feb 9 Tue Sect AA
    did  Feb 10 Wed AM Sect DD
    did  Feb 10 Wed PM Sect BB
    did Feb 11 Thu Sect CC

    Case Study - Toyota 
    "sticky pedal" recall Jan 2010
    Toyota Student Video 1
    https://www.youtube.com/watch?v=y9HC8a44NUw&feature=youtu.be
    3 min 24 sec
    Uploaded Feb 16
    watch and make comments
    noted  Feb 17 Wed AM Sect DD

    Case Study - Toyota 
    "sticky pedal" recall Jan 2010
    Toyota Student Video 2
    https://www.youtube.com/watch?v=SQdIs8AylL0
    5 min 14 sec
    Uploaded Feb 16
    watch and make comments
    noted  Feb 17 Wed AM Sect DD
    .



    Case Study - Apartheid
    Canada led boycott of South Africa
    did  Feb 9 Tue Sect AA
    did  Feb 10 Wed AM Sect DD
    did  Feb 10 Wed PM Sect BB
    did  Feb 11 Thu Sect CC
    .
    Case Study - blood diamonds
    did  Feb 9 Tue Sect AA
    did  Feb 10 Wed AM Sect DD
    did  Feb 10 Wed PM Sect BB
    did  Feb 11 Thu Sect CC

    Case Study - Loblaws 2018
     .cbc.ca/news/.....TR quoted
    for  Feb 9 Tue Sect AA
    for Feb 10 Wed AM Sect DD
    for  Feb 10 Wed PM Sect BB
    for  Feb 11 Thu Sect CC
    noted  Feb 17 Wed AM Sect DD
    .



    https://www.youtube.com/watch?v=nBA1ud6QtyE
    3 min 37 sec
    explanation of the origin of the word "Stakeholders"
    FOR CLASS
    did  Feb 9 Tue Sect AA
    did  Feb 10 Wed AM Sect DD
    did  Feb 10 Wed PM Sect BB
    did  Feb 11 Thu Sect CC
    .
    Canada’s Fight against Foreign Bribery
    Eighteenth Annual Report to Parliament
     .international.gc.ca/..report

    ethics re: SNC Lavalin
    Feb-Apr 2019
    Lavalin was charged with paying bribes to Libya
    noted  Feb 17 Wed AM Sect DD
    click to see map.
    Minister Jody Wilson-Raybould
     - political power in Quebec
    M.Rempel summary / YouTube
    .
    Gerald Butts rebuttal / YouTube
    .
    Viral Marketing
    for  Feb 16 Tue Sect AA
    did  Feb 10 Wed AM Sect DD
    for  Feb 10 Wed PM Sect BB
    for  Feb 11 Thu Sect CC
    in the context of the 
    Cultural Environment
    Globalization of customers
    https://youtu.be/yRDlPQgRzl0
    3 min 25 sec
    Super Bowl and Viral Videos
    New Video added 2021 Feb 8th
    for  Feb 16 Tue Sect AA
    did  Feb 10 Wed AM Sect DD
    for  Feb 10 Wed PM Sect BB
    for  Feb 11 Thu Sect CC
    .
    Viral Marketing
    Guerilla Marketing
    .New Video 2020 Oct 14
    https://youtu.be/IZ7oO847zzY
    did  Feb 10 Wed AM Sect DD
    did  Feb 10 Wed PM Sect BB
    .
    explaining the concept of what is "Asymmetrical" as it relates to Guerilla Mktg
     
    Guerilla Marketing
    Part 2
    New Video Oct 26
    explaining Asymmetrical
    https://youtu.be/uhKHj88sMQ4

    - 2013 Superbowl commercial
    - Jamaican VW 1 min 
    watch on your own
    - parody / spoof version 2 min
    watch on your own 
    .
    Viral videos depend
    on good story telling
    - Grizzly Bear stories
     
    2019 Superbowl Commercials
    WTGR's personal fav
    Verizon - honours First Responders
    .
    click
    explained "Green lights"
    noted  Feb 17 Wed AM Sect DD
    noted Feb 17 Wed PM Sect BB

    Google - global branding
    - India partition video
    3min 32 sec
    a "story" of reunion that many cultures can relate to
    watch on your own
    .
    - Saroo Brierley video 3min
    Cultural appropriation
    Toyota Swagger Wagon
    watch on your own
    Viral videos - emotional
    .
     mother-son
    Chinese story -"more rice"

    Challenge
    find other "ethnic" Viral Videos that "represent the culture of the participants
     https://youtu.be/i08HcwcDahA

    Chapter 5 Theory

    Int'l Trade Theories

    Orientations
    o Product Orientation
    o Sales Orientation
    o Marketing Orientation
    review from MRK106
    for  Feb 16 Tue Sect AA tech fail
    did  Feb 23 Tue Sect AA
    did  Feb 17 Wed AM Sect DD
    did  Feb 17 Wed PM Sect BB
    for  Feb 18 Thu Sect CC
    click to view YouTube video
    video on 3 orientations
    using the example of selling a diving watch

    Marketing Orientation for Int'l Business
    for  Feb 16 Tue Sect AA tech fail
    did  Feb 23 Tue Sect AA
    did Feb 17 Wed AM Sect DD
    did  Feb 17 Wed PM Sect BB
    for  Feb 18 Thu Sect CC
    http://www.youtube.com/watch?v=qE4w4VwEdSU&list=UUAtk_NQTEd9jP4hEI6lPUHA
    Tim Hortons selling tea
    told students to watch and make comments
    did  Feb 17 Wed AM Sect DD
    did  Feb 23 Tue Sect AA
    - also
    McDonalds copying other menus
    Honda going from motorcycles to cars ...Apple going from iMacs to iPhones ...Crown Royal bag for golf
    Chapter 6
    ..
    Govt Influence on Trade
    for  Feb 16 Tue Sect AA tech fail
    did  Feb 23 Tue Sect AA
    did  Feb 17 Wed AM Sect DD
    did  Feb 17 Wed PM Sect BB
    for  Feb 18 Thu Sect CC
    .
    Trade Barriers
    Rules and Regulations
    Government Intervention
    Protectionism and
    Gov't Trade Barriers
    Quotas
    Voluntary Export Restraints
    Local Content Requirements

    Dumping and C.B.S.A.
    Canada Border Services Agency
    cbsa-asfc.gc.ca
    for  Feb 16 Tue Sect AA tech fail
    did  Feb 23 Tue Sect AA
    did  Feb 17 Wed AM Sect DD
    did  Feb 17 Wed PM Sect BB
    for  Feb 18 Thu Sect CC
    click to view
    1 min 29 sec
    make comments on the video
    dumping example 
    explained by students
    .
    Canada Border Services Agents
    in action keeping us safe - humour
    https://www.youtube.com/watch?v=AldVqHMxFXA
    from This Hour has 22 minutes
    .
    Tariffs
    for  Feb 16 Tue Sect AA tech fail
    did  Feb 23 Tue Sect AA
    did  Feb 17 Wed AM Sect DD
    did  Feb 17 Wed PM Sect BB
    for  Feb 18 Thu Sect CC
    Tariffs "in the news" march 2018 because POTUS Trump threatened to put a tariff on Canadian Steel
    https://www.youtube.com/watch?v=F3_t9zu4Vdw
    2018 video made in MRK460
    5 min 24 sec
    for 2021, watch on your own and make comments
    for  Feb 16 Tue Sect AA tech fail
    did  Feb 23 Tue Sect AA
    did  Feb 17 Wed AM Sect DD
    did  Feb 17 Wed PM Sect BB
    for  Feb 18 Thu Sect CC
    This video is  a discussion of Tariffs
    Tariffs - basics
    Ad Valorem taxes
    WTO and tariffs
    negative effects on Americans
    positive effects on Americans
    negative effects on Canadians
    .
    Subsidies
    for  Feb 16 Tue Sect AA tech fail
    did Feb 23 Tue Sect AA
    did  Feb 17 Wed AM Sect DD
    did  Feb 17 Wed PM Sect BB
    for  Feb 18 Thu Sect CC
    Text 5th Ed. p. 205
    .
    Rules and Regulations by Gov't that makes global business difficult
    http://www.youtube.com/watch?v=jV-d7r0J8HU
     7 min 7 sec
    make comments on the video
    3 specific examples
    - raisins from Turkey
    - jam to Hong Kong
    - margarine / Walmart
    did Feb 23 Tue Sect AA
    did  Feb 17 Wed AM Sect DD
    did  Feb 17 Wed PM Sect BB
    ??? Thu Sect CC
    .
    Chapter 7 FDI
    .
    FDI Foreign Direct Investment
     o FDI Concepts
    did Feb 23 Tue Sect AA
    did Feb 24  Wed AM Sect DD
    did Feb 24  Wed PM Sect BB
    did Feb 25 Thu Sect CC

    FDI in Canada
    .
    FDI and Sovereignty Issues
    did Feb 23 Tue Sect AA
    did Feb 24  Wed AM Sect DD
    did Feb 24  Wed PM Sect BB
    did Feb 25 Thu Sect CC

    FDI 
    Country Evaluation
    and Selection
    - choosing mktg  production sites,
    - weighing variables
    ..
    Indicators of 
    economic supremacy
    did Feb 23 Tue Sect AA
    did Feb 24  Wed AM Sect DD
    did Feb 24  Wed PM Sect BB
    did Feb 25 Thu Sect CC
    map of the world showing auto production
    Countries that
    o make planes, plane parts
    o make cell phones, phone parts
    o make cars, car parts
    (make = assemble)
    .
    Chapter 8
    .
    Multinational Market Regions and Market Groups
    related to Learning Objective 6
    European Union
    fA
    Andean Pact
    Mercosur
    BRIC
    Caricom
    TPP Trans Pacific Partnership
    ASEAN
    APEC



    OECD
    education by gender chart
    OECD is a great source of trade 
    stats for doing Int'l Mktg Research
    did Feb 23 Tue Sect AA
    did Feb 24  Wed AM Sect DD
    ??? Feb 24  Wed PM Sect BB
    did Feb 25 Thu Sect CC


    WTO 
    World Trade Organization
    WTGR interview on CBC about the WTO
    https://www.youtube.com/watch?v=SrxoPz0ezAM&feature=youtu.be
    WTGR  on CBC about WTO
    5 min 21 sec
    added Feb 17
    for Feb 23 Tue Sect AA
    for Feb 24  Wed AM Sect DD
    for Feb 24  Wed PM Sect BB
    for Feb 25 Thu Sect CC
     
    Chapter 9  For Ex (4X)
    .

    Foreign Exchange Market
    also referred to as ForEx or 4X

    READ THIS
    ......and try to incorporate some of it into your company report
    for Feb 23 Tue Sect AA
    for Feb 24  Wed AM Sect DD
    for Feb 24  Wed PM Sect BB
    for Feb 25 Thu Sect CC

    4X topics
    Currency Conversion
    Spot Exchange Rates
    Forward Exchange Rates
    Currency Swaps



    Countertrade
    .

    - Coke/Pepsi.Russia
        details...redkalinka.com...
    - Cuba-Canada cigars
    did Feb 23 Tue Sect AA
    did Feb 24  Wed AM Sect DD
    did Feb 24  Wed PM Sect BB
    did Feb 25 Thu Sect CC
    .
    Chapter 10
    .
    Exchange Rate fluctuations
    Pegged Exchange Rate
    Floating Exchange Rate

    Central Bank
    Gold
    .
    World Bank
    READ THIS
    ......and try to incorporate some of it into your company report
    for Mar 9 Tue Sect AA
    for Mar 10 Wed AM Sect DD
    for Mar 10 Wed PM Sect BB
    for Mar 11 Thu Sect CC
    .
    IMF
    International Monetary Fund
    READ THIS
    ......and try to incorporate some of it into your company report
    for Mar 9 Tue Sect AA
    for Mar 10 Wed AM Sect DD
    for Mar 10 Wed PM Sect BB
    for Mar 11 Thu Sect CC

    IMF / Moral Hazard
    for Mar 9 Tue Sect AA
    for Mar 10 Wed AM Sect DD
    for Mar 10 Wed PM Sect BB
    for Mar 11 Thu Sect CC
    https://www.youtube.com/watch?v=ix5ST_m6_MI
    watch and make comments
    ..
    Chapter 11
    .
    Firm as a value chain
    The Role of Strategy
    Experience Curve
    Economies of scale
    Leveraging Core Competencies
    Pressures
    -for cost reductions
    -local responsiveness

    International Strategy
    Multidomestic strategy
    Global Strategy
    Transnational Strategy
    .
    Political Risk
    Political Environment
    did Mar 9 Tue Sect AA
    did Mar 10 Wed AM Sect DD
    did Mar 10 Wed PM Sect BB
    did Mar 11 Thu Sect CC
    Redberry
    Chevy Lumina in NYC
    Gator Teds - MJ
    French language laws
    .
    Political risk and  Contingency Planning
    did Mar 9 Tue Sect AA
    did Mar 10 Wed AM Sect DD
    did Mar 10 Wed PM Sect BB
    did Mar 11 Thu Sect CC
    - Business continuity
    - Disaster recovery
    - Crisis management
    - Country risk analysis
    .
    political risk actions
     - Confiscation
    -  Expropriation
    -  Domestication(Nationalization)
     
    https://www.youtube.com/watch?v=1UQpwAUgKsI overall intro to contingency planning 

    Mar 2020
    2 min 19 sec

    .
    Political and Legal environment
    0 Defensive / Integrative
    did Mar 9 Tue Sect AA
    noted Mar 10 Wed AM Sect DD
    did Mar 10 Wed PM Sect BB
    for Mar 11 Thu Sect CC
    0 Personal risk
    did Mar 9 Tue Sect AA
    did Mar 10 Wed AM Sect DD
    did Mar 10 Wed PM Sect BB
    for Mar 11 Thu Sect CC

    video 4 min
    4 min 24 sec
    WTGR summarizing the Personal Risk page
    this is a helpful video that summarizes the whole "political risk" section of the course - watch it on your owntime
    .
    registration with the Canadian Embassy
    travel.gc.ca
    did Mar 9 Tue Sect AA
    did Mar 10 Wed AM Sect DD
    did Mar 10 Wed PM Sect BB
    for Mar 11 Thu Sect CC
    .>
    contingency planning for 
    personal risk situations

    1 min 55 sec
    "Grab Bag" Part 1
    did Mar 9 Tue Sect AA
    did Mar 10 Wed AM Sect DD
    for Mar 10 Wed PM Sect BB
    for Mar 11 Thu Sect CC
    .
    "Grab Bag" Part 2.

    .
    Canadian Government
    .
    Canadian Government
    Partnerships and Organizations
     https://international.gc.ca/world...

    Cdn Gov't agencies
    CCC ccc.ca



    EDC  edc.ca
    d
    DFAIT international.gc.ca
    .
    Chapter 12

    Should we expand or not
    Why Export
    did Mar 16 Tue Sect AA
    did Mar 17 Wed AM Sect DD
    did Mar 17 Wed PM Sect BB
    did Mar 18 Thu Sect CC
    READ THIS
    ......and try to incoporate some of it into your company report
    .
    First Mover Strategies
    "early bird gets the worm"
    versus "second mouse gets the cheese"
    https://www.witiger.com/internationalbusiness/first-mover-advantages-early-bird-gets-the-worm.htm
    did Mar 16 Tue Sect AA
    did Mar 17 Wed AM Sect DD
    did Mar 17 Wed PM Sect BB
    did Mar 18 Thu Sect CC



    spotting trends
    Ranger
     youtube.com/watch?v=a5JomDDBSio
    did Mar 16 Tue Sect AA
    did Mar 17 Wed AM Sect DD
    did Mar 17 Wed PM Sect BB
    did Mar 18 Thu Sect CC


    Various 
    "Choice of Entry Modes"
    did Mar 16 Tue Sect AA
    did Mar 17 Wed AM Sect DD
    did Mar 17 Wed PM Sect BB
    did Mar 18 Thu Sect CC
    .

    .


    Strategies for International Expansion
    HR staffing policies
    did  Mar 23 Tue Sect AA
    did  Mar 24 Wed AM Sect DD
    did  Mar 24 Wed PM Sect BB
    did  Mar 25 Thu Sect CC

    ......and try to incoporate some of it into your company report
    Managing diverse workforce
    A
     o Ethnocentrism
     o Polycentrism
     o Regiocentrism
     o Geocentrism
    .
    HR - wage rate comparisons
    d
    - asked students for an update

    https://www.youtube.com/watch?v=I847nFEnPmg
    d
    discussed Russell Peters video in the context of "accents"
     youtube.com/watch?
    v=z4KhEj0ai5E
    sh
    ..
     
    Chapter 15 

    Outsourcing and
    Offshoring
    did  Mar 23 Tue Sect AA
    did  Mar 24 Wed AM Sect DD
    did  Mar 24 Wed PM Sect BB
    did  Mar 25 Thu Sect CC
    Offshoring to India, China
    Offhshoring moving to Mexico because of old NAFTA and now the CUSMA
    -------------------- 
    explained the ancient spice trade as a part of the origins of global business and the relationship to nutrition
    d

    --------------------------------
    Chapter 11
    The Int'l Marketing Mix
    - Products / Services

    Chapter 11
    Product Quality
    TQM 
    did  Mar 23 Tue Sect AA
    did  Mar 24 Wed AM Sect DD
    for Mar 24  Wed PM Sect BB
    for  Mar 25 Thu Sect CC
    READ THIS
    ......and try to incorporate some of it into your company report
    https://www.youtube.com/watch?v=l0sq7WNz1c4&feature=youtu.be
    done by Vincent Chiu and Kevin Tu, 5 min 17 sec
    .
    why 99.9 accuracy is not enough when you make 10 million units
    diS
    .
    click to view
    did  Mar 23 Tue Sect AA
    did  Mar 24 Wed AM Sect DD
    noted Mar 24  Wed PM Sect BB
    noted  Mar 25 Thu Sect CC
    Prof. Richardson
    interviewed on CTV about car recalls re:
    Product Quality
    Just In Time (J.I.T.)
    - - -  Mar 23 Tue Sect AA
    did  Mar 24 Wed AM Sect DD
    for Mar 24  Wed PM Sect BB
    for  Mar 25 Thu Sect CC
    click
    made/uploaded Dec 2nd 2020
    WTGR discussing JIT in the auto parts industry

    http://www.youtube.com/watch?v=RxTbkSg6v_s
    A student talking about how his father uses JIT in his business
    .-  -  -  -  -  -  -  -
    Drones / UAVs
    Drones are potentially a part of JIT
    did  Mar 31 Wed AM Sect DD
    did Mar 31  Wed PM Sect BB
    did  Apr 01 Thu Sect CC
    .
    Chapter 11
    Product Quality
    ..
    Market Development 
    Market Penetration
    selling more to existing customers versus selling more to new customers
    http://www.youtube.com/watch?v=_rQzCL0FwX0
    di
    video on advantages of
    Market Development in the context of profile info on customers and outsourcing risks
    goes w the Outsourcing discussion
    ------------------------------------------------
    Universal Standards
    ISO 9000
    www.iso.org
    di
    Barriers to Entering Global Markets
    Protectionism
    Govt Influence on Trade

    Brands in int'l markets
    look for other examples of Canadian brands marketed outside Canada
    .
    Country Image Effects on 
    Branding
    (read on your own)
    .
    ExportFinancing
    CdnGovt
    di
    - DFAIT, - CIDA
    - EDC, - CCC
    - PEMDs
    using the strategy of networking through industry associations
    http://www.witiger.com/internationalbusiness/countryinfoAssociations.htm
    .
    WTGR, Bitcoin documentarry
    Oct 2013
     tvo.org/video/
    tim-richardson-
    buying-with-bitcoin
    ----------------------------------------------
    Chapter 12
    The International Marketing Mix: Distribution

    Trading Companies p. 380
    - keiretsu
    - sogoshosha
    d
    Using the Internet for distribution
    benefits and limitations
    d
    Freight Forwarders p. 394
    Canadian International Freight Forwarders Assoc
     www.ciffa.com
    ------------------------------------------
    Chapter 13
    The International Marketing Mix: Pricing

    Pricing Strategies
    - skimming
    - geographic pricing
    d

    p.423-425
    .
    .
    LCs Letters of Credit p. 428
    did
    -----------------------------------------------
    Chapter 14
    The International Marketing Mix: Integrated Communications

    Global Advertising p. 439

    Cultural Diversity
    d0

    Media (Social Media)

    Trade Shows / Fairs
    Trade Missions p. 461
    din
    -----------------------------------------------
    Chapter 17
    Trends effecting int'l marketing p. 531
    - online business
    - social media
    - multi-culturalism
    - tribal consumers p. 541
    ----------------------- 
     
    How / why companies do IPO
    "go to the street"
    - list their stock on the stock market

    5 min 16 sec
    Story about Shopify 
    and their IPO in 2014
    Tue Sect AA
    Wed AM Sect DD
    Wed PM Sect BB
    Thu Sect CC
    UTSC alumni Satish Kanwar, Verne Ho and Andrew Peak founded Jet Cooper, which merged into Shopify in 2013.
    Satish, Verne and Andrew where in Richardson's 4th yr e-commerce class (MGTD06) at University of Toronto, Scaborough Campus. When Shopify launched their IPO the shares sold at $17...In Sept. 2020 Shopify shares are trading at $1,200 + 
    click to view larger
    3 min 15 sec
    Richardson on CTV 
    discussing Shopify IPO
    - - - - - - - - - - - - 
    -----------------------. 
    Marketing Plan Presentations
    Presentation Tips

    Marketing Plan Group Project Details
    --------------------------------
     

    Final Comments on the whole course for April 2021,
    "Tell me what you learned in the "Whole Course" which was "interesting or useful"
    to be answered by everybody in
    Tue Sect AA
    Wed AM Sect DD
    Wed PM Sect BB
    Thu Sect CC

    -----------------------------------------------
    Presentation Tips
     witiger.com/tips.htm for  when we have "in person" attended classes
    - don't say numbers unless you compare
    - don't say dates unless you explain meaning
    - explained tap dancing
    - powerpoint not powersentances
    -  -  -  -  -  -  - 
    Redneck Marketing ?

    1 min 18 sec
    did Jan 8th Wed class
    "Success leaves clues"
    Tony Robbins
    di
    .



    The Richardson Report
    series of mini lectures by WTGR on YouTube
    series of 8 videos done by T. RIchardson and M. Jagdeo 2018 Aug
    o The way business is taught
    o Canadian / Americans
    o Over population
    o  Artificial Intelligence
    o Vimy Ridge - tactics
    o America - China, bad marraige
    o Pyramids - not slave labour
    o Bitcoin
     
     
    Grizzly Bear Stories
    .https://www.natureconservancy.ca/en/what-we-do/resource-centre/featured-species/mammals/grizzly_bear.html
    https://youtu.be/S0E0HFiGT_k
    did  Jan 19 Tue Sect AA
    did Jan 20 Wed Sect DD
    did  Jan 20 Wed PM Sect BB
    did  Jan 21 Thu Sect CC
    Part 1
    The need for compelling story telling
    7 min 59 sec
    .
    https://youtu.be/pFJkQdZ7FdE
    - make comments on the video
    Part 2
    Teaching and Learning using "Grizzly Bear Stories"

     
    Tue class  Section SAA
    .
    companies picked for the final project

    Group
    A Loblaws
    B Starbucks
    C Canada Goose
    D remote work
    E Canada Goose
    F Air Canada
    G Shopify

    Wed class  Section SDD
    .
    companies picked for the final project

    Group
    H Starbucks
    I Loblaws
    J Canadian Tire
    K Nike
    L Telesat
    M Addidas
    N Uber
    O Air Canada

    Wed class  Section SBB
    .
    companies picked for the final project

    Group
    P Nike / Lululemon
    Q Coca Cola
    R Amazon
    S Puralator
    T Nestle
    U Air Canada
    V Lululemon
    W Starbucks

    Thu class  Section SCC
    .
    companies picked for the final project

    Group
    X Sunwing
    Y Ikea
    Z Starbucks
    AA Tim Hortons
    BB Pepsi
    CC Amazon
    DD Canada Goose
    EE Coca Cola

    Nov 11th
    Bell Commercial / Dieppe 1 min
    watch on your own
    WTGR Flanders 1 min 27 sec
    watch on your own
    Bell, Poppy - school girl - Vet
    2015    1 min 30 sec
    watch on your own
    toronto.com/news-story
    Veteran Bill Cash'd story
    .
    - -----------------------------------
    sulibreezy 2012
    Hate School/Love Education
    .
    (UTM) 2014 response
    Section SAA Tue.
    morning 10:45-1:25 
    Jan 12th
    Jan 19th
    Jan 26th Video
    Assignment explained
    Feb 2nd
    Feb 9th
    Feb 16th
    Feb 23
    Feb 23
    Mar 1 - 5 break week- no class
    Mar 9th
    click
    uploaded 2021 March 11th
    Mar 16th Video Assignment due
    Mar 23rd
    Mar 30th
    Apr 6th last full class
    Apr 13 class to submit final project and email video (which is the equivalent of the class presentation)
    Apr 16 end of classes
    Apr 26th profs marks in
    Apr 30th marks released to students
    click to see video
    project explained
    Section SDD Wed AM.
    morning 10:45-1:25pm
    Jan 13th
    Jan 20th
    Jan 27th Video
    Assignment explained
    Feb 3rd
    Feb 10th
    Feb 17th
    Feb 24
    Feb 24
    Mar 1 - 5 break week- no class
    Mar 10th
    click
    uploaded 2021 March 11th
    Mar 17th Video Assignment due
    Mar 24th
    Mar 31st
    Apr 7th last full class
    Apr 14 class to submit final project
    and email video (which is the equivalent of the class presentation)
    Apr 16 end of classes
    Apr 26th profs marks in
    Apr 30th marks released to students
    click to see video
    project explained
    Section SBB Wed PM.
    aft 2:25pm - 5:00 10:45-1:25pm
    Jan 13th
    Jan 20th
    Jan 27th Video
    Assignment explained
    Feb 3rd
    Feb 10th
    Feb 17th
    Feb 24
    Feb 24
    Mar 1 - 5 break week- no class
    Mar 10th
    click
    uploaded 2021 March 11th
    Mar 17th Video Assignment due
    Mar 24th
    Mar 31st
    Apr 7th last full class
    Apr 14 class to submit final project and email video (which is the equivalent of the class presentation)
    Apr 16 end of classes
    Apr 26th profs marks in
    Apr 30th marks released to students
    click to see video
    project explained
    Section SCC Thu AM
    morning 10:45-1:25pm
    Jan 14th
    Jan 21st
    Jan 28th Video
    Assignment explained
    Feb 4th
    Feb 11th
    Feb 18th
    Feb 25
    Feb 25
    Mar 1 - 5 break week- no class
    Mar 11th
    click
    uploaded 2021 March 11th
    Mar 18th Video Assignmentdue
    Mar 24th
    Mar 31st
    Apr 8th last full class
    Apr 15 class to submit final project and email video (which is the equivalent of the class presentation)
    Apr 16 end of classes
    Apr 26th profs marks in
    Apr 30th marks released to students
    click to see video
    project explained

     
    Seneca has an arrangment with Zoom whereby students and professors can use Zoom - and we will use Zoom for the rest of the classes in this course (nov, Dec 2020)
    to get details, go to https://inside.senecacollege.ca/its/services/zoom/
    Once you have the app, you can use it by going here
    Prof. Richardson will also be using this login link https://senecacollege-ca.zoom.us/
    .
     
    click Video Assignment - for ALL sections
    details
     ...MRK460/assignmentMRK460-2021.htm
    (done in Jan-Apr 2021) Due Mar 16th, 17th, 18th

    Uploaded this video 2021 March 11th, Thursday afternoon, to give you extra EXTRA info about the video assignment due next week

    http://www.youtube.com/watch?v=VgZGS3vvm_A Prof. Richardson describing the ethics assignment
    (the video to the left was done in 2012 but applies to 2020)
    Permission 
    form to be signed then emailed to the professor when you email the video file of your completed assignment
     
    v.
    10 videos made March 24-29 2020 "landing page" for the 10 videos about the course made in March 2020 
    - these videos also apply to the Sept-Dec class 2020
    n
    http://www.witiger.com/senecacollege/MRK460-5-videos.html "landing page" for the 5 videos I did 2020 April 10th discussing "what goes in" to your final group project report
    n

     
    https://www.youtube.com/watch?v=TTawPX83CaE Posted 2021 Feb 24 Wed

    Preview of what we willdid cover in class Feb 23, 24 and Feb 25 2021

    .
     
    https://youtu.be/uhKHj88sMQ4
    2 min 19 sec
    uploaded 2020 Oct 26 
    Posted Oct 26th Mon
    A short video to discuss the concept of Asymmetrical - using the example of stealing two bite  brownies.

    Funny, but educational

    did 2020 Nov 4 Wed Section CC

    .
    https://www.youtube.com/watch?v=IZ7oO847zzY
    4 min 18 sec
    uploaded 2020 Oct 14th 
    Posted 2020 Oct 14th Mon
    A short video to discuss the concept of Guerilla marketing (also known as Asymmetrical marketing) - describing the origins of the word Guerilla and the concept of a small military force defeating a large army by using guerilla tactics - used to describe how a small company could use great imagination in advertising to create media awareness that could have better results than a conventional compaign by a giant company
    did Nov 4 Wed Section CC
    .
    https://youtu.be/jkoh7f7L7OM
    10 min 46 sec
    uploaded Oct 21
    Posted 2020 Oct 21st Wed
    A short video to show the students how much progress we have made in the unit on Government Influence on Tradein the 6 th class in October - and what is coming up for the  class after the Break Week
    .
    https://www.youtube.com/watch?v=0rVx_sP40tY
    7 min 2 sec
    Overall intro to the MRK460 webpage for this course and how you should look at it to see the info you need to know the topics.
    Uploaded 2020 Oct 6th am
    .
    https://www.youtube.com/watch?v=XseWefWbmZc
    3 min 51 sec
    Explanation, by screen capture video, of how to make comments on the YouTube videos
    Uploaded 2020 Oct 6th am
    .
    https://www.youtube.com/watch?v=u-wAdDDjOCA
    6 min 53 sec, uploaded Oct 13th 8 pm
    Posted 2020 Oct 13 th
    A short video to show the students how much progress we have covered so far in the first 4 classes, and where we are going in October
    .
    click to view
    14 min
    uploaded Oct 18 Sunday 4pm
    Posted 2020 Oct 18 th
    A short video to show the students how much progress we have made in the unit on Government influence on trade the 5 th class in 2020 October - and what is comiing up for the 6th class
    .
    click
    Richardson, Louvre, Paris April 2017
    click
    .
    https://www.mheducation.ca/highereducation/products/9781259271809/connect+with+smartbook+online+access+for+global+business+today/ course text 2020 
    Global Business Today
    5th Edition

    Just the printed text
    9-781259-271250

    click the MRK460 book is in the "H" section for the first letter of the name of the first author on the spine, "Hill"
    click
    .2019 outline
    senecacollege.ca/ssos/fi.....MRK460?schoolCode=77
    .
    .
    .
    http://www.youtube.com/watch?v=bcuw9bMYgHY http://www.youtube.com/watch?v=8tXadb6IsKI http://www.youtube.com/watch?v=Zh_3o1npTEg http://www.youtube.com/watch?v=k1w28eG3jyA http://www.youtube.com/watch?v=xRrPMWWENhM http://www.youtube.com/watch?v=TI8JxwBvnII http://www.youtube.com/watch?v=wCxYyI_iWj0
    Read The Newspaper
    Part 1
    Read The Newspaper
    Part 2
    getting rich on the stock market
    Read The Newspaper
    Part 3
    learn an
    Industry Sector
    Read The Newspaper
    Part 4
    Business magazines
    are important
    Earning
    Class
    Participation
    Marks
    - basics
    Class
    Participation
    - how you earn the highest marks
    Class
    Participation
    - how they are calculated
    - the numbers
    ..
    http://www.youtube.com/watch?v=LxguksrUZfk http://www.youtube.com/watch?v=B7e9WSnC0Tk http://www.youtube.com/watch?v=ybZbld2gyLI http://www.youtube.com/watch?v=bsPyhq52IwU http://www.youtube.com/watch?v=FiLByz-IaAE&feature=youtu.be
    Group Work
    - what the Report should look like
    - binding, pages, table of contents
    Group Work / Reports Part 2
    The importance of using "Mature Language" in your writing
    Group Work / Reports Part 3
    important considerations
    Group Work / Reports Part 4
    Coordinating the submission
    Communication w group members
    Group Work / Reports Part 5
    The importance of spelling and grammar and how you can help each other

    Global Business and Marketing Plan Group Project "The Big Assignment Worth Many Marks ! !"
     
    Global Business 

    and 

    Marketing Plan

    Basically, your  task is to pick a company involved in many aspects of Global Business and Marketing and discuss what it does in the context of what you have been learning in the course. 
    Before we begin, we need to review the basic parts of a Marketing Plan and a Business Plan

    Strictly speaking it is not exactly a "Marketing Plan" as if you would do the target maket segmentation, 4 P's etc. for a new product launch etc.., but you do go through most of the components of a marketing plan, and the larger business plan.
    Remember, a Marketing Strategy ( witiger.com/marketing/MarketingStrategyMarketingPlan.htm)  is basically "who" you are selling to, your Target Market Segmentation + how you tweak the 4 P's.

    A Marketing Plan is looking at your marketing strategy, and adding in "when" you do things in order.
    A Business Plan is how you take into account the influences of the 6 E's and what the company needs to do to deal with those influences, in order to effectively do the 4 P's.
    Aside from the 6 E's Business plans also include "from where will you get money" to do everything, and people to do it (Human Resources) + plus "where" you will do everything.

    .
    Global Business 

    and 

    Marketing Plan

    Components

    • T.O.C. - Table of Contents
    • who is in the MRK460 group and who did what
    • identify your product
      • is it an existing product with a branded company, into a new market
      • is it a totally new product of a new company
    • what opportunities are you exploring 4 types of opportunities
      • Market Penetration
      • Market Development
      • Product Development
      • Diversification
    • identify the influencing environments 6E's
      • economic
      • technological
      • political/legal - regulatory
      • social-cultural
      • geographic / weather
      • competitive
        • Other organizations offering the same product now
        • Other organizations offering similar products now
        • Other organizations offering a variation on the product that you cannot
        • Organizations that could offer the same or similar products in the future
        • Organizations that could remove the need for the product you are marketing
    • explain your target market segment(s)
      • remember your target market discussion is preceeded by a SWOT analysis so you'll know what your strengths and weakness are
        • in most cases, each group will be discussing an "existing product" so you do not need to do a SWOT analysis on a new product, rather, simply discuss some of the Strengths and Weaknesses you see in the company's existing product.
    • market research 5 step approach. This 5 step approach is what you would do in a new product launch. 
      • What you will do for MRK460 is comment on some of what the company might have needed to have done better, or what info they need for a future situation you recomment
        • define the problem
        • analyze the situation
        • get problem specific data
        • interpret the data
        • develop conclusions
    • Product
      • branding
    • Price
      • pricing objectives
    • Promotion
      • promotional mix
        • mass selling
          • advertising
          • publicity
            • viral marketing
            • social media optimization
        • personal selling
        • sales promotion
    • Place
      • country(ies) in which you are expanding to

      •  
    • Also, discuss relevant existing, or your recommended Collaborative  Arrangements
    1. Final Group Project 

    25%
     
     
    examples of very good 
    Group Project Reports 
    from April 2021

    Team Ikea
    Carlos F.
    Ivan G.
    Artem G.
    Niloofar H.

    Team Tim Hortons
    Ashley L.
    Princes M.
    Joanna M.
    Mariana M.

    Global Business and Marketing Plan Group Project 
    "The Big Assignment Worth Many Marks ! !" Dec 2020

    described in detail lower down on this page.

    This course is about Global Marketing and Business.
    To "demonstrate" that you learned something "useful and interesting" you will work in a group to discuss a company involved in global business and marketing.
     
    Part of your project will be to discuss the company in the context of the conventional headings for a formal business and marketing plan.

    scroll down this page til you get to this area.

     

     

    You will see the headings for a formal business and marketing plan - but...BUT you are NOT required to discuss ALL of these with your company - just pick some.

    Most of your work will be discussing the company in the context of the topics you were taught in the course, eg
     
    outsourcing
    ethics
    collaborative relationships
    TQM
    JIT
    Tariffs and Subsidies
    Viral marketing
    FDI
    Foreign Exchange
    Countertrade
    Political Risk
    Contingency Planning
    4 types of mktg opportunities
    etc.
    + 6Es of course

    And each company will have different topics in their report - for example, Tesla may have a lot about the "Technology Environment". Canada Goose may have a lot about "Social Cultural Environment" or Weather. Roots might have a lot about joint ventures or alliances...basically you need to read a lot about your company to "know" things worthy of discussing.

    The report will be a typical typed word.doc which you email to the professor no later than Friday night Dec 11th
    Also, - for Nov-Dec 2020 the final written report will be still 25%, but a small part will include a narrative of how you were able to do the report by collaborating with your group members, did you meet in person, talk by phone, WhatsApp, Skype, use Google docs - describe how you "built" the report and who did what.

    2. Final Group Project Video 

    25%

    In a "normal" class in 4th or 5th semester in college you do a big project, AND, you typically do a presentation in class.
    .
    We cannot do a class presentation so the "equivalent" will be for you to make a short video 4-7 min approximately, discussing the things you found which were the "most interesting and useful to know".

    You include the video file in the email you send when you submit your project report

    .
    Grading Breakdown / Modes of Evaluation for  2021 Jan-Apr
     
    .class work /  class participation-contribution 
    details of how to earn participation - contribution marks

    Wed April 14th
    last date to make comments on the YouTube videos - I need time to check each video and total the comments per student

    20%
    calculated throughout the course
    "The Assignment" (there is ONLY one assignment in the whole course)

    Video Assignment (Weather, or ethics, or Covid19) ..details

    25%
    due 3rd week in March
    .
    Global business and marketing plan a  Pre Report  5%
    Global business and marketing plan –  a final written report 25%
    - for Jan-Apr the final written report will be  25%, but a small part will include a narrative of how you were able to do the reportby collaborating with your group members, did you meet in person, talk by phone, WhatsApp, Skype, use Google docs - describe how you "built" the report and who did what.
    25%
    Global Business and marketing plan – Group presentation (Video)
    - everybody in the group has to contribute and everybody will get the same mark
    - but not everybody has to speak during the video
    25%
    Midterm Test
    - short medium length answer essay questions done sequentially over the weeks in March
    Final Exam
    There is no final exam in MRK460, and there has not been a final exam for several years. The emphasis is on learning the reality of the course content in the context of doing a large project about a company involved in global marketing and business, and sharing that work with other classmates in the form of a detailed presentation (now a YouTube video in 2021)

    ...
     
    Video describing how you need to set up a new YouTube account identifying yourself by name (just first name + course name) so when you make comments on the course videos, we can know who you are and you can get the proper marks for class participations / contribution

    You can also earn class participation marks right from the first day by replying to this video with a comment or question !

    When you make comments on videos youcan earn marks by
    making a comment about the video
    making a comment in reply to another student's comment
    or
    earn extra marks by making your comment in the form of a "reply video"

    ..
     
    Subject Description
    "The course focuses on marketing  and business globally by analyzing the influencing environments. The subject considers market penetration and market development strategies (with an emphasis on collaborative partnerships), including the effects of globalization, ethics and CSR, risk and threat contingencies, government activities, NGOs and industry associations which all influence how enterprises adapt the 4Ps and their entry strategies to be competitive."
    2020 Sept 
    https://www.youtube.com/watch?v=SAAXZY4h5Mk
     7 min  01 sec 
    video (Camtasia screen capture) describing the course web page  witiger.com/senecacollege/MRK460.htm
    and what we will cover
    .
     

    Learning Outcomes 2021 January - EXPANDED

    1. Identify current trends influencing global business and marketing affected by changes in the

    2. Assess the impact of international trade agreements (e.g. USMCA / CUSMA) and trade organizations (e.g. WTO, IMF, World Bank) on the business opportunities of firms. 3. Explain how to adapt the 4 types of Opportunities to a company seeking to expand exports. 4. Assess the current influences of Globalization as it influences companies export strategy in terms of 5. Recommend an appropriate international market entry strategy for a selected product in the context of the "Choice of Entry Modes" and the variety of "Collaborative Arrangements"

    6. Demonstrate effective and professional communication skills, both verbal and written, by the on-time submission of reports and class presentations.

    7. Identify and assess the categories of risk and threats faced by exporters and evaluate relevant contingency planning

    8. Develop a business and marketing plan that meets stated Goals, Objectives and Plans (GOPST)  and includes the environments in LO #1
     
     
     
     
    http://www.youtube.com/watch?v=bcuw9bMYgHY Read the newspaper on a regular basis

    Watch my YouTube video to understand why

    Part 1 www.youtube.com/watch?v=bcuw9bMYgHY
    (why this helps you in class, and in job hunting)

    Part 2 www.youtube.com/watch?v=8tXadb6IsKI
    ( a story abut how I made money on the stock market cause I read the newspaper and learned about a particular company)

    m
    ..
    http://www.dfait-maeci.gc.ca/menu-e.asp a site you should regularly visit for MRK 460
    and, if you want contact info for a fed gov employee 
    old link http://direct.srv.gc.ca/cgi-bin/direct500/
    http://www.dfait-maeci.gc.ca/canadexport/menu-en.asp old link http://www.dfait-maeci.gc.ca/canadexport/menu-en.asp
    strongly recommended you read the top stories from CanadExport once a month
    .\
    MRK460 2014 Jan-Apr 2014 outline used at Markham campus senecac.on.ca/cgi-bin/subject?s1=MRK460http://www.senecac.on.ca/ssos/findOutline.do?schoolCode=SMM?termCode=20141?subjectCode=MRK460
    MRK460 2012 Jan-Apr 2012 outline used at Markham campus senecac.on.ca/outlines/121/SMEB/MRK460.HTM
    MRK460 2010 Outline (summer 2010) used at Markham campus  senecac.on.ca/outlines/102/SMEB/MRK460.HTM
    MRK460 2008 Outline (summer 2008) used at Markham campus senecac.on.ca/outlines/082/SMEB/MRK460.HTM
    IBM600 2007 Outline as used at Markham campus   http://www.senecac.on.ca/outlines/071/FOB/IBM600.HTM
    IBM600 2008 Outline as used at Newnham campuss http://www.senecac.on.ca/outlines/081/FOB/IBM600.HTM

    ..
    "Engaging the audience"
    One student, Eddie Sirouspour in the wed section of MRK460 gave a prize to a member of the "student audience" when his group did their presentation Wed April 10th

    The prize was 2 tickets to see any favourite artist performing at the Festival's Mainstage Marquee Shows - i'd say this was a pretty impressive thing for Eddie to arrange and is a good example of a person trying to go "above and beyond" what is expected.

    Thanks Eddie, you made the Wed section memorable.
    WTGR

    cc
    click to see larger
    WTGR in Taipei, Taiwan, pointing out the Canadian Flag
    on the globe at Shen Pao-chen Hall

    cc
    misc.
     
     
     
    I CLASS PARTICIPATION  I ASSIGNMENTS and PROJECTS   GRADING and EVALUATION  I
    I MAIN 460.htm PAGE  I TEXTBOOK  I TEST and EXAMS I TIPS I INT'L BIZ SHORTCUTS  I CONTACT INFO I

     
    CONTACT I WITIGER.COM PAGE I NEWS GALLERY I E-BIZ SHORTCUTS I INT'L BIZ SHORTCUTS I MKTG and BUSINESS SHORTCUTS I TEACHING SCHEDULE
    MISTAKES I TEXTS USED I IMAGES I RANK I STUDENT CONTRIBUTORS I FORMER STUDENTS I PUBLICATIONS I TIPSIfor those On The Level who believe in faith, hope and charity

     
     

    Prof. W. Tim G. Richardson © www.witiger.com 


















    MRK460 Global Marketing and Business is a regular popular course in Seneca’s School of Marketing.

    MRK460 Jan-Apr 2021 (which just finished last week) had 4 sections and was taught Prof. Richardson
    MRK460 Sept-Dec 2020 had 3 sections and was taught Prof. Richardson
    MRK460 Jan-Apr 2020  had 5 sections and was taught Prof. Richardson
    MRK460 Jan-Apr 2019  had 5 sections and was taught Prof. Richardson
    MRK460 Jan-Apr 2018  had 3 sections and was taught Prof. Richardson
    MRK460 Jan-Apr 2017  had 3 sections and was taught Prof. Richardson
    MRK460 Jan-Apr 2016  had 3 sections and was taught Prof. Richardson
    MRK460 Jan-Apr 2015  had 3 sections and was taught Prof. Richardson
    MRK460 Jan-Apr 2014  had 3 sections and was taught Prof. Richardson
    MRK460 Jan-Apr 2013  had 4 sections and was taught Prof. Richardson
    MRK460 Jan-Apr 2012  had 3 sections and was taught Prof. Richardson
    MRK460 Jan-Apr 2011  had 2 sections and was taught Prof. Richardson
     
     
     
     
     
     

    In Flanders Fields https://www.youtube.com/watch?v=1wFFOLgmM7c
    The Vimy Glide https://www.youtube.com/watch?v=6CCvsyIGvwA?list=PL2PXaLXFkx996LxbKqSoRw3w57VGGdMZ_?index=5