| MRK
460 Global Marketing
May - Jue Prof. Tim Richardson July - Aug Prof. Alireza Faed tim.richardson"@"senecacollege.ca course outline http://www.senecacollege.ca/ssos/findOutline.do ?schoolCode=77&termCode=20161&subjectCode=MRK460 Fri room 516 Markham Campus 08:55 AM - 11:35 AM |
Louvre, Paris April 2017  |
WTGR in Taipei, Taiwan, pointing out the Canadian Flag on the globe at Shen Pao-chen Hall |
| May
Prof. Richardson |
June
Prof. Richardson |
July
Prof. Faed |
Aug
Prof. Faed |
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| Quorum
reading the newspapers SOPs - - - - - - - Chapter 1, Introduction did May 12 Basics of Int'l Biz specific to Canada (ever section should read this) 
audio is good, video sux video summary of the course -------------------------------------------- Difference between Global Marketing and International Marketing May 12 ------------------------------------ types of opportunities (review from MRK106) May 12 o Market Penetration o Market Development o Product Development o Diversification ------------------------------------ Blackberry's global marketing campaign - for discussion throughout the term related to Learning Objective 2,3 WTGR's Jan 2012 Toronto Star article re: Blackberry didn't get to May 19 read on your own 6
Environments
Modular form of global manufacturing
/ assembling
Sustainable
Development
NGO's
Physical/Geographic
- and
Global Markets p. 46
Protectionism
and
- subsidies
countries over 200 million
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Chapter
4
Cultural environment did June 2nd - marketing to diasporas - rules for Doing Business across Cultures related to Learning Objective 3 . 
,d Translation problems read on your own n Hofstede read on your own ----------------------
marketing to different cultures - "DIASPORA" - discussed Diaspora noted briefly May 26 did June 2nd economist.com/node/21538742 told
students to make contributions
Canada CFPO Act ------------------------------- Chapter 5 Int'l Trade Theories diS Economic and Technological environment Economic Environment di Factors effecting the 4X rate di ------------------------------------------------ Chapter 6 Political and Legal environment how politics and regulations effect business 0 Political
Environment
0 Contingency
planning
Cdn Gov't agencies
Diplomatic
Posts
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Chapter
8
Multinational Market Regions and Market Groups related to Learning Objective 6 for - Canadian Govt Int'l Organizations and Forums dn o NAFTA n 2017 NAFTA Link ....international.gc.ca /trade-agreements... . o CAN-US relations d.n 
shon o ASEAN o APEC o European Union o OECD din . Country Evaluation and Selection n - choosing mktg production sites, - weighing variables ------------------------------------------------ Chapter 9 Emerging Markets . - rules for doing business across cultures - mother tongue marketing din - Mother
tongue marketing on wordpress https://mothertongue
Should we expand or not Why Export din Proactive reasons - Coke/Pepsi.Russia dn Reactive reasons . Discuss Tim Hortons expansion . Various "Choice of Entry Modes" d. related to Learning Objective 5 Strategies for International Expansion Collaborative Arrangements din 
is. - make comments on the video Indirect Exporting Co-op or Piggyback Exporting Direct Exporting Licensing Franchising Contract Manufacturing Management Contracts Turnkey Operations Joint Venture - Co-op Joint Venture - Equity Joint Venture Alliances - Strategic Alliances - Equity Alliances Wholly Owned Subsidiaries - Acquisitions - Greenfield Operations Consortiums --------------------------------------------- Marketing Orientation for Int'l Business 
di Tim Hortons selling tea told students to watch and make comments Outsourcing
and
Chapter
11
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----------------------------------- Chapter 11 Product Quality . Market Development Market Penetration selling more to existing customers versus selling more to new customers 
did Mar 15 Wed AM class did Mar 15 Wed PM class video on advantages of Market Development in the context of profile info on customers and outsourcing risks goes w the Outsourcing discussion ------------------------------------------------ Universal Standards ISO 9000 www.iso.org did briefly Mar 8th Wed AM Section Barriers to Entering Global Markets Protectionism Govt Influence on Trade Brands
in int'l markets
Country Image Effects on
ExportFinancing
Trading Companies
p. 380
Freight Forwarders
p. 394
Exchange Rate fluctuations
dumping p. 419 Pricing Strategies
Countertrade
p.423-425
Global Advertising p. 439 Cultural
Diversity
Media (Social Media) Designing the salesforce
Trade Shows / Fairs
-----------------------.
Marketing
Plan Group Project Details
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| May 12
May 19 short class May 26 June 2 |
June 2
June 8 June 16 June 23 Mid Term Exam June 23 Video Assignment June 26 - June 30 Break Week |
July 7
July 14 July 21 |
July 28
Aug 4 Aug 11. Group Presentation Exams Aug 14-18 2017
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International Marketing 3rd Canadian Edition Cateora et al used in 2012, 2013, 2014, 2015 |
used in 2011 Cateora, International Marketing, 2nd Canadian Edition, McGraw-Hill |
Global Business Today, 2/e ISBN: 0070984115 used by WTGR in 2010 |
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Ethics Assignment - for
ALL sections (2016)
Prof. Richardson describing
the ethics assignment
- can be done individually
or in a group
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| Read The Newspaper
Part 1 |
Read The Newspaper
Part 2 getting rich on the stock market |
Read The Newspaper
Part 3 learn an Industry Sector |
Read The Newspaper
Part 4 Business magazines are important |
Earning
Class Participation Marks - basics |
Class
Participation - how you earn the highest marks |
Class
Participation - how they are calculated - the numbers |
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| Group Work
- what the Report should look like - binding, pages, table of contents |
Group Work /
Reports Part 2
The importance of using "Mature Language" in your writing |
Group Work /
Reports Part 3
important considerations |
Group Work /
Reports Part 4
Coordinating the submission Communication w group members |
Group Work /
Reports Part 5
The importance of spelling and grammar and how you can help each other |
Global Marketing Plan
Components
Grading Breakdown / Modes
of Evaluation for 2017
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Grading Breakdown / Modes
of Evaluation for 2012 - 2015
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Read the newspaper
on a regular basis
Watch my YouTube video to understand why Part 1 www.youtube.com/watch?v=bcuw9bMYgHY
Part 2 www.youtube.com/watch?v=8tXadb6IsKI
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a site you should regularly
visit for MRK 460
and, if you want contact info for a fed gov employee http://direct.srv.gc.ca/cgi-bin/direct500/ |
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http://www.dfait-maeci.gc.ca/canadexport/menu-en.asp
strongly recommended you read the top stories from CanadExport once a month |
..
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"Engaging the audience"
One student, Eddie Sirouspour in the wed section of MRK460 gave a prize to a member of the "student audience" when his group did their presentation Wed April 10th The prize was 2 tickets to see any favourite artist performing at the Festival's Mainstage Marquee Shows - i'd say this was a pretty impressive thing for Eddie to arrange and is a good example of a person trying to go "above and beyond" what is expected. Thanks Eddie, you made the
Wed section memorable.
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cc
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CONTACT I MAIN PAGE I NEWS GALLERY I E-BIZ SHORTCUTS I INT'L BIZ SHORTCUTS I MKTG?BUSINESS SHORTCUTS I TEACHING SCHEDULE |
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MISTAKES
ITEXTS
USED I
IMAGES
I RANK
IDISCLAIMER
I STUDENT
CONTRIBUTORS I FORMER
STUDENTS I PUBLICATIONS
I TIPSI |
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