Last Updated 2022  Sept 23rd  https://senecacollege-ca.zoom.us/https://inside.senecacollege.ca/registrar/InternalAdminInfo.html calendars

.
SENECA COLLEGE,  TORONTO 
taught by 
Prof. Tim Richardson and Prof. David Strickland
  MRK 460 - Global Marketing and Business
  WEEK by WEEK DETAILED LECTURE NOTES 
  2022 Sept - Oct - Nov - Dec
.
    Sunset, 6th Concession, N.W.of Uxbridge
 
 
 I WEEK by WEEK TOPIC SCHEDULE  I WEEK by WEEK DETAILED LECTURE NOTES I CLASS PARTICIPATION  I ASSIGNMENTS and Project
I MAIN 460.htm PAGE  I TEXTBOOK I TEST and EXAMS I TIPSI INT'L BIZ SHORTCUTS  I CONTACT INFO  I GRADING and EVALUATION   Misc.I

 
 
Tue Noon
Section SCC 
Fall 2022 - Sept Fall 2022 - Oct Fall 2022 - Nov Fall 2022 - Dec
12:35 noon - 3:15pm
Seneca@York Campus
SEQ Building room S2152
Sept 6 Tue first class
Sept 13
Sept 20
Sept 27 
Sept 27 Video
Assignment explained
Oct 4
Oct 11
Oct 18
Oct 25 Video Assignment DUE

 Study Week Oct 24 - Oct 28
 

Nov 1
Nov 8
Nov 15
Mov 22

Final Project
- what goes into it
20 min video on what topics should be in the final report

Nov 29
Dec 6 last class
Dec 14 Fall Term Ends
Dec 16 grades due by profs 5pm
Dec 21 grades available to students
.
Wed Morning
Section SAA 
Fall 2022 - Sept Fall 2022 - Oct Fall 2022 - Nov Fall 2022 - Dec
10:45 am - 1:25 pm
Seneca@York Campus
SEQ Building room S2148
Sept 7 Tue first class
Sept 14
Sept 21
Sept 28 
Sept 28 Video
Assignment explained
Oct 5
Oct 12
Oct 20
Oct 25 Video Assignment DUE

 Study Week Oct 24 - Oct 28
 

Nov 2
Nov 9
Nov 16
Mov 23

Final Project
- what goes into it
20 min video on what topics should be in the final report

Nov 30
Dec 7 last class
Dec 14 Fall Term Ends
Dec 16 grades due by profs 5pm
Dec 21 grades available to students
.
Wed Afternoon
Section SBB 
Fall 2022 - Sept Fall 2022 - Oct Fall 2022 - Nov Fall 2022 - Dec
3:20 pm - 6:00 pm
Seneca@York Campus
DB Building room DB3079
Sept 7 Tue first class
Sept 14
Sept 21
Sept 28 
Sept 28 Video
Assignment explained
Oct 5
Oct 12
Oct 20
Oct 25 Video Assignment DUE

 Study Week Oct 24 - Oct 28
 

Nov 2
Nov 9
Nov 16
Mov 23

Final Project
- what goes into it
20 min video on what topics should be in the final report

Nov 30
Dec 7 last class
Dec 14 Fall Term Ends
Dec 16 grades due by profs 5pm
Dec 21 grades available to students
.
Fri Early Morning
Section SDD 
Fall 2022 - Sept Fall 2022 - Oct Fall 2022 - Nov Fall 2022 - Dec
08:55 am - 11:35
Seneca@York Campus
Virtual ONLINE
Sept 9 Fri first class
Sept 16
Sept 23
Sept 30 
Sept 30 Video
Assignment explained
Oct 7
Oct 14
Oct 22
Oct 27 Video Assignment DUE

 Study Week Oct 24 - Oct 28
 

Nov 4
Nov 11
Nov 18
Nov 25

Final Project
- what goes into it
20 min video on what topics should be in the final report

Dec 2
Dec 9 last class
Dec 14 Fall Term Ends
Dec 16 grades due by profs 5pm
Dec 21 grades available to students

.Academic Year Dates 2021-2022  https://inside.senecacollege.ca/registrar/2022-23.pdf
Academic Year Dates 2022-2023  https://inside.senecacollege.ca/registrar/2022-23.pdf
 

Learning Outcomes Expanded detailed version

Zoom login link https://senecacollege-ca.zoom.us/
...
2022 Sept May 5th - 9th  WEEK 1
.
2022 May
.
first class
Tue noon 12:35 - 3:15pm Class SCC 
Wed morn 10:45 - 1:25pm Class SAA
Wed aft  3:20 - 6:00 pm Classs SBB
Fri morn 08:55 - 11:35 Class SDD
uploaded "first 3 classes summary" video 2022 June 10th at https://youtu.be/k8p3A5IKHtM
This video would also be a good intro to the first three classes of the May-Aug version of this course

Class Participation
Before we begin discussing the topics, understand that a big part of marks for this course is "class participation / contribution", 
.
When you make a comment, type in to the comment your first name, and class section (you do not need to put in your last name or student number)
3 min 51 sec
Here is a video explanation, by screen capture video, of how to make comments on the YouTube videos. You can earn marks from the first week by making comments https://www.youtube.com/watch?v=pfridDWR7mI&t=7s
need help right away?
Email w cell number, i will call you back
.

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2022 May 11th, 15th
.
first class
Tue noon 12:35 - 3:15pm Class SCC 
Wed morn 10:45 - 1:25pm Class SAA
Wed aft  3:20 - 6:00 pm Classs SBB
Fri morn 08:55 - 11:35 Class SDD
intro to www.witiger.com
click to view 2022 video
I was sick for the "IntroClass" 2022 Jan 13th. But, as a "back up plan" I made this 9 min video to show you what we would have covered if we had a "normal" start. 
https://youtu.be/xzTXeElwomw
It can be similarly useful in Sept  2022

So, watch the video, then go to the site 
(witiger.com/senecacollege/MRK460.htm)
and click on and read / view the content indicated, and if you make any comments on the videos, it counts for class participation right away.

.
.
10 videos made March 24-29 2020
for all 4 sections, look at these videos on your own time
"landing page" for the 10 videos about the course made in March 2020 
 

 

http://www.witiger.com/senecacollege/MRK460-5-videos.html "landing page" for the 5 videos I did 2021 April 10th discussing "what goes in" to your final group project report
 

 

.
first class
click to see larger
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First Class - Do we have a Quorum?

importance of vocabulary
did Wed Sept 14th Class SAA
did Wed Sept 14th Class SBB
did Fri Sept 16th Class DD

SOPs
did Wed Sept 14th Class SAA
did Wed Sept 14th Class SBB
did Fri Sept 16th Class DD

business slang, "go to the street", re: IPOs
Shopify
 

SitRep
Go/no GO, 
Takeaways, 
Fri Sept 9th Class SDD
Brought to the table, Tapdancing
"tyranny of quarterly earnings"

...

..
first class
Wed 2:25pm - 5:05 pm
Thu 10:45-1:25pm
Fri 1:30 - 4:10 pm

Read
The 
Newspaper

reading the newspapers
 
not in the textbook
.
 

 

Read The Newspaper id
3 min 35 sec 4 min 1 sec 2 min 55 sec
Read The Newspaper
Part 1
did Tue Sept 6th Class SCC
did Wed Sept 14th Class SAA
did Wed Sept 14th Class SBB
did Fri Sept 16th Class DD
Read The Newspaper
Part 2
getting rich on the stock market
did Wed Sept 14th Class SAA
did Wed Sept 14th Class SBB
did Fri Sept 16th Class DD
Read The Newspaper
Part 3
learn an
Industry Sector
did Wed Sept 14th Class SAA
did Wed Sept 14th Class SBB
did Fri Sept 16th Class DD
Read The Newspaper
Part 4
Business magazines
are important
...
...
Grizzly Bear Stories
..
.https://www.natureconservancy.ca/en/what-we-do/resource-centre/featured-species/mammals/grizzly_bear.html
The need for developing compelling story telling skills and narratives to allow you to be "convincing" when explaining things in business and marketing, and life. 
The idea is that you would "collect" stories over the course of your life and use these when you need to communicate something important.
7 min 59 sec 3 min 15 sec
Part 1 
watch the video and make comments
did Tue Sept 6th Class SCC
did Wed Sept 14th Class SAA
did Wed Sept 14th Class SBB
did Fri Sept 16th Class DD
Part 2 
Teaching and Learning using "Grizzly Bear Stories"
watch the video and make comments 
did Tue Sept 6th Class SCC
did Wed Sept 14th Class SAA
did Wed Sept 14th Class SBB
did Fri Sept 16th Class DD
told the story about budo in Nippon from bullying leading to..
Tue Sept 13th SCC
.
Introduction
for Basics of Int'l Biz specific to Canada
watch on your own time
http://www.youtube.com/watch?v=Cbg7WNnEHw4
audio is good, video sux, 
video summary of the course
Difference between Global Marketing and
International Marketing
NLIN
2022 Sept 12th-16th  WEEK 2 .ONLINE LECTURE USING MATERIAL FROM  http://www.witiger.com/senecacollege/MRK460.htm
AND the Textbook online material https://connect.mheducation.com/......
.ONLINE E LECTURE USING MATERIAL FROM  http://www.witiger.com/senecacollege/MRK460.htm
AND the Textbook onli
What is Global Marketing
.
- mkt dvlpmt vs mkt penetration
witiger.com/../4opportunities.htm
2 min 16 sec
- 4Ps have to change
5 min 19 sec 6 min 42 sec
watch on your own time Very interesting intro to the 
MRK460 course, and the 6Es w 
scenes from the prof's house in

watch on your own time
...
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What is Global Marketing
.
types of opportunities
The Ansoff Matrix
(review from MRK106)
o Market Penetration - see to existing
o Market Development - sell to new
    - Telus
    - Rogers (Fido)
    - Bell Mobility
o Product Development
o Diversification
- relates to "why" companies do int'l biz
Steve Jobs / Apple
...
did Tue Sept 13th Class SCC
did Wed Sept 14th Class SAA
did Wed Sept 14th Class SBB
did Fri Sept 16th Class DD
Why "DO" Int'l Business
Why Export
WHY EXPORT  witiger.com/internationalbusiness/whyexport.htm
   o Why Companies Grow 
                   (Grizzly Bear story about children 13/14)
for Tue Sept 20th Class SCC
did Wed Sept 21st Class SAA
did Wed Sept 21st Class SBB
did Fri Sept 23rd Class DD
   o Why Companies get involved in International Business
   o Reactive Reasons, Proactive Reasons for exporting

The main purpose of business is to make money for the people who own the business.
All other objectives are secondary to achieving this goal 
- it may sound heartless, but it is the essence of capitalism.

Why Companies get involved in International Business
did Tue Sept 20th Class SCC
did Wed Sept 21st Class SAA
did Wed Sept 21st Class SBB
did Fri    Sept 23rd Class DD
There are 4 major operating objectives that may cause companies to develop International Business
   1  To expand sales
   2  To acquire resources
   3  To diversify sources of sales 
   4  To diversify sources of supplies

..
Why "DO" Int'l Business

Reactive Reasons

.
Reactive reasons for going international include
   o Market
   o Competitive Environment
   o Political Environment
   o Economic Environment
   o chance occurrence
..
Why "DO" Int'l Business

Proactive Reasons

.
Proactive reasons for going international include
Expanding sales by strategically seeking out advantages
     launch an offensive into a new market before competitor does (eg. like Pepsi into Russia, before Coke)
power and prestige
economic Environment
     lower costs of labour, production and energy
political environment
     less stringent rules and regulations effecting pollution and labour
     incentives
..
Review importance of 6Es and 4Ps

https://youtu.be/Ykj0lxsQFmA
5 min 8 sec
This video talks about the 6 Environments in the context of knowing them, so you can 
avoid an
unrecoverable mistake

every section should watch this and make a comment (to prove you watched it)
important to understand the concept of an "unrecoverable mistake" so that you mske your best efforts to avoid this

click to view video
2 min 41 sec 
"What is Marketing" 
The 10 fingers of Business and marketing 
4Ps and 6Es
did Fri Sept 9th Class SDD
did Tue Sept 13th Class SCC
..

The 10 fingers of Business and marketing on WTGR's LinkedIn account
https://www.linkedin.com/posts/
w-tim-g-richardson-77472a15
_the-10-fingers-of-marketing-and-business-
activity-6698473997409120257-kGVd
..
6 Environments  (Business)
did Sept 9th SDD
Tue Sept 13th SCC
  • Political / Regulations
  • Economic
  • Social / Cultural
  • Technology
  • Geography / Weather

  • Competition
    possibly the most important
     did Sept 9th SDD
4P's  (Marketing)
did Sept 9th SDD
Tue Sept 13th SCC
  • Product
  • Price
  • Promotion
  • Place
.
.What we have done in the first 2 classes and what we will do in the 3rd week youtube.com/watch?v=6ezGMiEyfR0
Video explaining what we are doing  did do Feb 2nd, 3rd, 4th 2021
https://youtu.be/98U5qgLfQGQ
6 min 34 sec
.
Competitive environments..
Competition Basics (quick review from MRK106 and BAM101
 
not in the textbook
.
Tue Sept 13th SCC
Yahoo vs Google
early bird gets the worm vs. second mouse gets the cheese
.
Business competitors are:
  • Other organizations offering the same product or service now 
  • Other organizations offering similarproducts or services now 
  • Other organizations offering a variation on a product or service, that you cannot
    • which could be because 3rd party vendors make accessory items, or "apps" for you, or your competition
    • which could be because you did not update your software to follow trends
  • Organizations that could offer the same or similar products or services in the future 
  • Organizations that could remove the need for a product or service we sell
.
.
Sources of Information
1 governments
2 associations
3 corporate webpages

sources of info onTue Sept 13th SCC

not in the textbook
.

.
 

click for video link
Student Sindha, summarizing the main points in "Sources of Information", and how her group used it in their assignment
story about industry associations
5 min 12 sec
Associations
Tue Sept 13th SCC
http://www.youtube.com/watch?v=wQko-o2Siq8
3 min 38 sec .
- corporate webpages
- the CEO's speech
Tue Sept 13th SCC
 spotting trends, Ranger youtube.com/watch?v=a5JomDDBSio did Fri June 8th Class SAA
. .
2022 Sept 19th-23rd WEEK 3 .ONLINE LECTURE USING MATERIAL FROM  http://www.witiger.com/senecacollege/MRK460.htm
AND the Textbook online material https://connect.mheducation.com/......
.O
Globalization


.
Chpt 1
p. 5 - 15
p. 24 - 29
 

LO2, LO3

Understanding Globalization relates to evaluating the competition a firm faces
Globalization
Globalization of Customers / Market
Globalization of Production
Globalization of Government 
for Tue Sept 20th Class SCC
did Wed Sept 21st Class SAA
did Wed Sept 21st Class SBB
did Fri Sept 23rd Class DD
Globalization of Production

for Tue Sept 20th Class SCC
did Wed Sept 21st Class SAA
did Wed Sept 21st Class SBB
did Fri Sept 23rd Class DD
Globalization of Government 
WTO trade rulings
example - winter rims, CTC - Brazil
click
for Tue Sept 20th Class SCC
did Wed Sept 21st Class SAA
did Wed Sept 21st Class SBB
did Fri Sept 23rd Class DD
 
slowbalization

decrease in Globalization
Big Mac Index
f7
.
Globalization
effect on
Target Market Segmentation
.
not in the textbook
.
Blackberry's global marketing campaign
WTGR's Jan 2012 Toronto Star article re: Blackberry
click to see graphic click to see article "This is not Obama's Blackberry" Canada Goose millenial customers different than original segmentation
did Tue Sept 20th Class SCC
did Wed Sept 21st Class SAA
did Wed Sept 21st Class SBB
did Fri   Sept 23rd Class DD
did Tue Sept 20th Class SCC
did Wed Sept 21st Class SAA
did Wed Sept 21st Class SBB
did Fri   Sept 23rd Class DD
.
.
Globalization
and
Sustainable Development


Chpt 1
Chpt 8, p 302
Sustainable Development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs.
.
Sustainability
 - example of harvesting practices
for Tue Sept 27th Class SCC
for Wed Sept 28  Class SAA
for Wed Sept 28t Class SBB
for Fri Sept 30 Class DD
https://www.youtube.com/watch?v=qDjXtQRe5uk&
 youtube.com/watch?v=qDjXtQRe5uk 
'Sustainable development "

There is available, in many sources (internet based and non-internet based) commentary criticizing the major corporations and leading nations in their drive for competitiveness.

This drive for competitiveness (through harvesting practices) has created vulnerable situations for

  • water management 
    • (river and lakes drying up)
  • agriculture 
    • soil erosion (caused by large scale mining and tree harvesting)
    • soil depletion requiring excessive use of fertilizers and other chemicals
  • metals and mining
    • rare metals such as Cobalt are being dug out and used for advanced smartphones - and the mining of such minerals has large effects on the land and wildlife where these mines are located, such as the jungles of the Congo where gorillas live
  • forestry 
    • trees being cut down at a rate faster than replanting and regrowth
    • large forest fires effect safety for people livingf close, and smoke and ash clouds effect health of people living in the region
It is hard to be objective on this issue since some people claim we have reached a point in the history of the planet where the existence of the human species is at risk!! The topic of sustainable development, has become increasingly "public" as a news topic and therefore important for students in international business
.
.
Canada's Top Companies
Canada's top companies (not discussed in summer 2021 due to shortened term)
.
Canada's Trade and Investment needs updating - opportunity for student to earn class participation / contribution marks

Canada - Branding  Country Image

Cultural Environment

Religion

..

Chpt 3
page 100-108

Religious systems

Christianity
- Catholic
- Protestant
Islam
- Sunni
- Shia
- Alawite
Judaism
Hinduism
Sikhism
Jainism
Buddhism
Confucianism
Shinto
Taoism
Baha'i

Religious systems are relevant in international business in how companies use language and imagery in marketing in order to attract potential customers, at the same time as avoiding and negative reaction if their marketing and advertising comes to be conisdered offensive to the religious laws of the region in which they are doing business.
.
Cultural Environment
..

Chpt 3
 

"culture is not constant; it evolves over time"
Global Business Today 6th Canadian Edition, Chpt 3, page 114
 
the problem with cultural differences Cultural environment
for Tue Sept 27th Class SCC
for Wed Sept 28  Class SAA
for Wed Sept 28t Class SBB
for Fri Sept 30 Class DD
.
- marketing to diasporas
- rules for Doing Business across Cultures
http://www.youtube.com/watch?v=Pmb_dDQ-h6o
 youtube.com/watch?v=Pmb_dDQ-h6o 
4 min 20 sec
YouTube video
for Tue Sept 27th Class SCC
for Wed Sept 28  Class SAA
for Wed Sept 28t Class SBB
for Fri Sept 30 Class DD
 
,d
Translation problems read on your own
.
Chpt 3
 
Cultural Diasporas
..
not in the textbook
.
 
 

 

"DIASPORA"  witiger.com/marketing/cultures.htm
Diasporas usually are an urban phenomenum not a rural issue. most immigration in the 21st century is from people living in cities to other cities in another country.
https://youtu.be/xHIkEOukE-w
1 min 25 sec
 
not in the textbook
.make a Diaspora video
mother tongue marketing
marketing to different cultures -
  
https://youtu.be/6tBOO10ggsE
 youtube.com/watch?v=6tBOO10ggsE 
3 min 24 sec
for Tue Sept 27th Class SCC
for Wed Sept 28  Class SAA
for Wed Sept 28t Class SBB
for Fri Sept 30 Class SDD
economist.com/node/21538742 Mother tongue marketing on wordpress https://mothertongue
marketing.wordpress.com/ built by Alina M, Kristina K, and Asia B in March 2015
.
Chpt 3
.
Hofstede
..
https://geerthofstede.com
/culture-geert-hofstede-
gert-jan-hofstede/6d-
model-of-national-culture/
Hofstede
"..a framework used to understand the differences in culture across countries and to discern the ways that business is done across different cultures."'
Global Business Today 6th Cdn Edition Chpt 3 pages 111-113
 
1.Uncertainty Avoidance 
 2.Power Distance
 3.Masculinity-Feminity 
 4.Individualism-Collectivism
for Tue Sept 27th Class SCC
for Wed Sept 28  Class SAA
for Wed Sept 28t Class SBB
for Fri Sept 30 Class SDD

 

.
Chpt 3
 
 
Cultural 
Environment
..
CAN-US relations
not in the textbook
USMCA American website
CUSMA Canadian website

Fundamental differences between Canada and the USA 
7 min 35 sec
 youtube.com/watch?v=7dbXOQ77uS0 
made by students in the UofT Scarborough campus class in 2010 - this videos has 20,000 + views by 2022.
student video (UTSC) , 2010
for Tue Sept 27th Class SCC
for Wed Sept 28  Class SAA
for Wed Sept 28t Class SBB
for Fri Sept 30 Class SDD
.
Chpt 3
 
Cultural 
Environment
influenced
by geography
..

 

Geographical differences between Canada and the USA
 
not in the textbook
.
larger view
4 min 52 sec 
introduced map of Canada - USA
 youtu.be/WJeM6DUkqaY
make comments on the video
map - differences
above the 49th, above the 60th
for Tue Sept 27th Class SCC
for Wed Sept 28  Class SAA
for Wed Sept 28t Class SBB
for Fri Sept 30 Class SDD
...
larger view, click USA East Coast vs. West Coast
for Tue Sept 27th Class SCC
for Wed Sept 28  Class SAA
for Wed Sept 28t Class SBB
for Fri Sept 30 Class SDD
..
.
Chpt 3
 
 
 
Cultural 
Environment
..
1 min 12 sec
1 min 12 sec
Richardson Report
Canada-U.S. differences
V E R Y  F U N N Y
 youtube.com/watch...._&index=4 

for Tue Sept 27th Class SCC
for Wed Sept 28  Class SAA
for Wed Sept 28t Class SBB
for Fri Sept 30 Class SDD

quoting Hofstede..
due to population numbers and country of origin
Canada .. too many rules
Darwinism
- map of North America
- immigration patterns
- size of cultural groups
- multiculturalism
,
.
Chpt 3
 
 
Cultural 
Environment
..
 
 
Viral Marketing
 
not in the textbook
.
- globalization of customers
- technological environment
..
Viral Marketing
as part of the "Globalization of Customers" 
and the Social-Cultural Environment
and the advances in communications re: the technological environment
https://youtu.be/yRDlPQgRzl0
 youtube.com/watch?v=yRDlPQgRzl0 
3 min 25 sec
In the context of the Social-Cultural Environment and the Globalization of customers
for Tue Sept 27th Class SCC
for Wed Sept 28  Class SAA
for Wed Sept 28t Class SBB
for Fri Sept 30 Class SDD
Super Bowl and Viral Videos
watch on your own
..
- 2013 Superbowl commercial
- Jamaican VW 1 min 
watch on your own
- parody / spoof version 2 min
Viral videos depend on good story telling - Grizzly Bear stories
for Tue Sept 27th Class SCC
for Wed Sept 28  Class SAA
for Wed Sept 28t Class SBB
for Fri Sept 30 Class SDD
 

 youtube.com/watch?v=WCK0WsH0wKE 
.
Chpt 3
 
Cultural 
Environment
..
Viral Marketing
 
not in the textbook
.
Guerilla Marketing
..
.
https://youtu.be/IZ7oO847zzY Viral Marketing, Guerilla Marketing
not in the textbook
for Tue Sept 27th Class SCC
for Wed Sept 28  Class SAA
for Wed Sept 28t Class SBB
for Fri Sept 30 Class SDD
Guerilla marketing is an important strategy to understand in the context of medium and small sized enterprises having less money for promotions campaigns
...
Guerilla Marketing  Part 2
explaining Asymmetrical" as it relates to Guerilla Mktg
https://youtu.be/uhKHj88sMQ4
for Tue Sept 27th Class SCC
for Wed Sept 28  Class SAA
for Wed Sept 28t Class SBB
for Fri Sept 30 Class SDD
.
.
Chpt 3
 
 
Viral Marketing
..
not in the textbook
.
.find other ethnic viral videos
 https://youtu.be/i08HcwcDahA
 
 
 

 

.
click 2019 Superbowl Commercials
WTGR's personal fav
Verizon - honours First Responders - in response to Verizon being accused of "throttling" internet speed to customers

explained "Green lights"

Google - global branding
- India partition video
3min 32 sec
a "story" of reunion that many cultures can relate to
watch on your own

- Saroo Brierley video 3min
Cultural appropriation example Toyota Swagger Wagon  watch on your own
Viral videos - emotional, mother-son Chinese story -"more rice"

.
2022 Sept 26th-30th  WEEK 4 .ONLINE LECTURE USING MATERIAL FROM  http://www.witiger.com/senecacollege/MRK460.htm
AND the Textbook online material https://connect.mheducation.com/......
.O
Chpt 4 
 
 
Ethics
..

.
Ethics and bribery
f7
Ethics effected by the
6 Environments
2 min 27 sec
2 min 27 sec
The Most Corrupt Business Sectors,
according to the OECD report
 ...oecd-report.htm
1. Extraction 
   - mining - logging
2. Construction - building
3. Transportation
  - roads, railways, bridges, auto production
4. IT - telecommunications
f
.
Chpt 4
 
 
Ethics
..

CSR Corporate Social Responsibility
 
- Obstructionist Stance
- Defensive Stance
- Accommodative Stance
- Proactive Stance
fd
Corporate Social Responsibility to Stakeholders
- Responsibility to Employees
- Responsibility to Customers
- Responsibility to Investors / Shareholders / Partners
- Responsibility to Suppliers
- Responsibility to Governments (taxes, laws, rules and regulations)
- Responsibility to Society / Neighbours
fd

 
CSR video
humourous look at the 4 stances by UTSC Students in 2014
1 min 48 sec
1 min 48 sec
STUDENT VIDEOS
ethics - previous videos by 
former students
.
Chpt 4
 
 
Ethics
..
46664
2 MIN 15 SEC
Ethics and Whistleblowers
ethics-whistleblowers.htm

fd

Case Study - Apartheid - Canada led boycott of South Africa
Case Study - blood diamonds replace paper currency for criminal enterprises
 witiger.com/internationalbusiness/ethics.htm
.
Case Study - Loblaws 2018
 .cbc.ca/news/.....TR quoted

.
Chpt 4
 
 
 
Ethics
..

Toyota
(event data recorder)
3. Transportation
  - roads, railways, bridges, auto production
 
ethics re: Toyota
 
not in the textbook
.
http://watch.bnn.ca/#clip270260
WTGR on BNN News 
(event data recorder)
fd
Case Study - Toyota "sticky pedal" 
recall Jan 2010
Toyota Student Video 1 by Andrew D
3 min 24 sec
3 min 24 sec

Toyota Student Video 2
5 min 14 sec
5 min 14 sec

rd
..
Chpt 4
 
 
Ethics
..
Canada’s Fight against Foreign Bribery
Eighteenth Annual Report to Parliament
 .international.gc.ca/..report
 
not in the textbook
.
ethics re: SNC Lavalin  Feb-Apr 2019
Lavalin was charged with paying bribes to Libya
click to see map
Minister Jody Wilson-Raybould
 - political power in Quebec
M.Rempel summary / YouTube
.
Gerald Butts rebuttal / YouTube
..
.
Chpt 4 
.
Stakeholders
.

..
3 min 37 sec
3 min 37 sec
in 6th Ed text p. 150-151
explanation of the origin of the word "Stakeholders" from 
Prof. W. George Richardson

relates to prospectors in the bush looking for metal ore, and marking their territory with a wooden stake
did Wed June 6th Class SCC
did Wed June 6th Class SBB
did Fri June 8th Class SDD
did Fri June 8th Class SAA.
.

..
.
2022 Oct 3rd - Oct 7th Week 5 .ONLINE LECTURE USING MATERIAL FROM  http://www.witiger.com/senecacollege/MRK460.htm
AND the Textbook online material https://connect.mheducation.com/......
.O.
Chpt 5
 
Int'l Trade Theories
.
 


 

Int'l Trade Theories

Orientations
o Product Orientation
o Sales Orientation
o Marketing Orientation
review from MRK106
fh
click to view YouTube video
video on 3 orientations
using the example of selling a diving watch

Marketing Orientation for Int'l Business
http://www.youtube.com/watch?v=qE4w4VwEdSU&list=UUAtk_NQTEd9jP4hEI6lPUHA
Tim Hortons selling tea
told students to watch and make comments

h
- also
McDonalds copying other menus
Honda going from motorcycles to cars ...Apple going from iMacs to iPhones ...Crown Royal bag for golf

..
Chpt 5 
Int'l Trade Theories
.
added to the course outline June 10th 2021
Might not be in the 2022 course outline,
Trade Theory
Mercantilism
Absolute Advantage
Comparitive Advantage
Product Life Cycle Theory
Porter's Diamond
Factor Endowments
Demand Conditions
Related and Supporting Industries
Firm Strategy, Structure, Rivalry (competitors)
..
.
Chpt 5 
 
 
Int'l Trade Theories
.
First Mover Advantages - "early bird gets the worm"
Second Mover Advantages - "2nd mouse gets the cheese" 
not in the textbook
.
 witiger.com/internationalbusiness/first-mover-advantages-early-bird-gets-the-worm.htm
highly recommended reading + watch the 2 videos
Prof. Steve Litt and Prof. Tim Richardson
Part 1   3 min 55 sec
Richardson and Litt
https://www.youtube.com/watch?v=pbBw-O_CAWw&feature=youtu.be
Part 2,   3 min 24 sec 
Litt
h
did Wed July 27 Class SCC
...
2022 Oct 10th - 14th Week 6
Thanksgiving Oct 10th Monday
.ONLINE LECTURE USING MATERIAL FROM  http://www.witiger.com/senecacollege/MRK460.htm
AND the Textbook online material https://connect.mheducation.com/......
.O..
The Political 
- Legal - Regulatory Environment
..

Chpt 6

Political Environment
 witiger.com/internationalbusiness/politicalenvironment.htm

The Political / Legal / Regulatory Environment can be simply described as the laws and regulations that business has to follow in order to make sure the business owners do not get arrested, or have the business fined for noncompliance of some regulation.

Laws are made by politicians - who enact these laws based on the likelihood they will get re-elected. The  political environment is affected and effected by politicians who in turn are influenced by changes and challenges in the social - cultural enviromment (languages, ethnicity, immigration etc.), challenges in the economic enviromment (currency exchange rates, corporate activity, unemployment rates) and also to some extent the geographic environment in terms of how the region is laid out, rivers, mountains, proximity to other countries, weather, seasons etc.
.
Political Environment - how it effects the Technological Environment
Redberry
RIM's Patent Wars
fh
.
Political Environment 
- how it effects the Economic Environment & Jobs
Chevy Lumina in NYC

Gator Teds - MJ
French language laws

.
The Political 
- Legal - Regulatory Environment
..

Diplomatic representation overseas
- trade services
- consular services
- Humint / Teckint
 

 

Embassies, High Commission and Consulates 
not in the textbook
.


LIST OF EMBASSIES AND CONSULATES
 travel.gc.ca/...
explanation of embassies
https://www.youtube.com/watch?v=kIeQkreVIyo
Wed SCC did June 6th
.
2022 Oct 17th - Oct 21st
 WEEK 7
.ONLINE LECTURE USING MATERIAL FROM  http://www.witiger.com/senecacollege/MRK460.htm
AND the Textbook online material https://connect.mheducation.com/......
.O..
.
The Political 
- Legal - Regulatory Environment
..
 
Political Risk 
and
Contingency Planning
..
.
 
 

 

Political risk and  Contingency Planning
witiger.com/internationalbusiness/politicalrisk.htm 
fh
see also   witiger.com/ecommerce/RiskAndThreatIntro-RTVC.htm
see also   witiger.com/internationalbusiness/politicalrisk.htm
see also   witiger.com/internationalbusiness/politicalriskcontingencyplanning.htm
see also   witiger.com/internationalbusiness/geographicenvironment.htm
see also   witiger.com/internationalbusiness/personalrisk.htm
("Political Risk" is only discussed briefly on page 79 in the GBT 6th Edition text)
("Contingency Planning" is not menioned in Global Business Today, 6th Cdn Edition)
.
https://www.youtube.com/watch?v=1UQpwAUgKsI
video made 
Mar 2020
2 min 19 sec
overall intro to contingency planning 

Successful International Business Management is based on solving problems.
If there were not a lot of  problems, you wouldn't need managers - but because there are lots of problems, you need managers to
- analyze the problem, (TRVA - Threat Risk Vulnerability Assessment)
- craft a solution, and 
- monitor how the solution is carried out. 

Part of being a successful Int' Business Manager (especially after 9/11 and Covid19) is recognizing that risk and threat situations effect int'l business in many ways, and, these situations  have to be dealt with, and "managed", or your company will be compromised and subsequently uncompetitive.

.
- Business continuity
- Disaster recovery
- Crisis management
- Country risk analysis
political risk actions
 - Confiscation
- Expropriation
- Domestication(Nationalization)
..
The Political 
- Legal - Regulatory Environment
..
 
Political Risk 
and
Contingency Planning
..
Political risk and  Contingency Planning
.witiger.com/internationalbusiness/politicalrisk.htm
 

1 min 48 sec
Richardson discussing the difference between
Pure Risk and Speculative Risk
Pure Risk - a negative thing could happen, if it does not happen, the company gains no advantage
fh
Speculative Risk - a negative thing could happen, or a positive thing could happen
.
.
The Political 
- Legal - Regulatory Environment
..
 
Political Risk 
and
Contingency Planning
..

UTSC power out June 2021

Wed SCC did June 6th
Wed SBB did July 13th
 

Student injured
https://www.youtube.com/
watch?v=Bb3eCMxxI6Q
Wed SBB did July 13th

Political and Legal environment
Defensive / Integrative
witiger.com/internationalbusiness/politicalriskdefensiveintegrative.htm
not in the textbook
fh
 
Personal risk
witiger.com/internationalbusiness/personalrisk.htm
contingency planning for personal risk situations
did Wed June 6th Class SCC
did Wed June 6th Class SBB
did Fri June 8th Class SDD
Fri June 8th Class SAA
not in the textbook
.h

1 min 55 sec
 www.voyage.gc.ca
Register with the local Canadian embassy or consulate in the region.
not in the textbook
.did Wed June 6th Class SCC
did Wed June 6th Class SBB
did Fri June 8th Class SDD
Fri June 8th Class SAA

"Grab Bag" Part 1

di4

.
did Wed June 6th Class SCC
did Wed June 6th Class SBB
did Fri June 8th Class SDD
Fri June 8th Class SAA
video 4 min
4 min 24 sec
WTGR summarizing the Personal Risk page
this is a helpful video that summarizes the whole "political risk" section of the course - watch it on your owntime
.
.
2022 
Oct 24 - Oct 28

BREAK WEEK 
(week 8)
 

 

Tobermoray 2015  witiger.com/SoMe-instagram.htm
 
 
2022 July 4 - July 8  WEEK 8 .ONLINE LECTURE USING MATERIAL FROM  http://www.witiger.com/senecacollege/MRK460.htm
AND the Textbook online material https://connect.mheducation.com/......
.O..
helpful reminder - semester dates https://inside.senecacollege.ca/registrar/2021-22.pdf
.
The Political 
- Legal - Regulatory Environment
..Doing business with government agencies 
and departments 
and Crown Corporations
 
not in the textbook
.

Chpt 6

https://www.tpsgc-pwgsc.gc.ca/app-acq/index-eng.html
did Wed June 6th Class SCC
did Wed June 6th Class SBB
did Fri June 8th Class SDD
Fri June 8th Class SAA
Government Expenditures\
Government Purchasing - Selling to government          (fed gov procurement)
 www.tpsgc-pwgsc.gc.ca/app-acq/index-eng.html
The Federal Government Procurement Guide - because Government is a great customer
.
.
The Political 
- Legal - Regulatory Environment
..
..

Chpt 6
Govt Influence on Trade
 witiger.com/internationalbusiness/
governmentinfluenceontrade.htm
Trade Barriers
Rules and Regulations
Government Intervention
Protectionism and
Gov't Trade Barriers
Quotas
Voluntary Export Restraints
Local Content Requirements

dA
.

 

tariffs
did Wed June 6th Class SCC
did Wed June 6th Class SBB
did Fri June 8th Class SDD
Fri June 8th Class SAA
2018 because POTUS Trump threatened to put a tariff on Canadian Steel
https://www.youtube.com/watch?v=F3_t9zu4Vdw
2018 video made in MRK460
5 min 24 sec
for 2022, watch on your own and make comments

This video is  a discussion of Tariffs
Tariffs - basics
Ad Valorem taxes
WTO and tariffs
negative effects on Americans
positive effects on Americans
negative effects on Canadians

.
The Political 
- Legal - Regulatory Environment
..
.

Chpt 6
Govt Influence on Trade
.
Subsidies
did Wed June 6th Class SCC
did Wed June 6th Class SBB
did Fri June 8th Class SDD
Fri June 8th Class SAA
Rules and Regulations by Gov't that makes global business difficult
7 min 7 sec
 make comments on the video
3 specific examples
- raisins from Turkey
- jam to Hong Kong
- margarine / Walmart
Wed July 13 Section SCC, 
Wed July 13 Section SBB
Fri  July 15  Section DD
Fri  July 15  Section SAA
.on
..
Government 
and the CBSA

Canada Border
Services Agency

..

Chpt 6  p 222 - 223
Dumping and C.B.S.A.
Canada Border Services Agency
not in the textbook
.cbsa-asfc.gc.ca

1 min 29 sec
make comments on the video
dumping example 
explained by students
(used as an examnple of students contributing to make content for the course lectures
did Wed Sept 14th Class SAA
 

Anti dumping actions
see Chpt 6 p 222 - 223
.
Canada Border Services Agents
in action keeping us safe - humour
https://www.youtube.com/watch?v=AldVqHMxFXA
from This Hour has 22 minutes
.on
Geographic Environment,
Weather Extremes
Climate Change
NOTE: There is no chapter in the course textbook on the Geographic Environment, nor any discussion of weather extremes. 
...so, Richardson added it ..

Climate and Topography

Physical Geographic  Environment and Weather Extremes
not in the textbook
.http://www.witiger.com/internationalbusiness/geographicenvironment.htm
5 min 58 sec
T.R. interviewed on BNN
Wed July 13 Section SCC, 
Wed July 13 Section SBB
Fri  July 15  Section DD
Fri  July 15  Section SAA
Hurricanes
contingency planning
"tyranny of quarterly earnings"
1 min 10 sec
Are weather extremes getting worse?
Wed July 13 Section SCC,
Wed July 13 Section SBB
Fri  July 15  Section DD
Fri  July 15  Section SAA
.
.
Geographic Environment
Climate effect on population living patterns
Pic from Associated Press, as quoted in a story in indiatoday.in

https://www.indiatoday.in/
science/story/cananda-
atmospheric-river-storm-
climate-change-floods-
mudslides-british-columbia-
1879479-2021-11-22
 

In November of 2021 a number of well known newspapers around the world began their story of the flooding in B.C. with words similar to "As climate change intensifies, extreme events are becoming more frequent and more damaging. Canada is ...".

It is suggested (WTGR) that a different way of seeing this problem is not to look at climate change, but rather to look at human population change - more specifically the change in "where" humans are moving to work, and life.
Wed July 13 Section SCC, 
Wed July 13 Section SBB
Fri  July 15  Section DD
Fri  July 15  Section SAA
"I (WTGR) am  not a climatologist, but I wonder if the problem is not a suspected increase in climate "events", but rather a problem of millions of people around the world moving from rural areas, to large cities, as "economic refugees", not climate refugees - resulting in a large increase in the number of people being effected by a flood, hurricane, earthquake etc." 

An earthquake in a rural farming area may effect dozens of people; an earthquake in a large city of many apartment buildings, could effect  thousands of people.  WTGR Nov 2021

.
.C
Geographic Environment

Weather effecting 
food production
 
 

 

Physical Geographic  Environment and Weather Extremes
not in the textbook
.
http://www.youtube.com/watch?v=t_WmaynNXkU5 min 46 sec students in class (Seneca, MRK460 2011), group by group, giving examples of how businesses are effected by different types of weather
watch this video about global food problems and make comments

Wed July 13 Section SCC, 
Wed July 13 Section SBB
Fri  July 15  Section DD
Fri  July 15  Section SAA

..
https://www.youtube.com/watch?v=Cofa4GGdO3E&feature=youtu.be
2 min 15 sec [great graphics]
(turn volume higher)
did Fri  July 15  Section DD 
example of course material produced by former students in MRK460 in 2019
- it is a short video but packed with great info
Weather Extremes effect on the food system
- globalization of grain markets
from students in
MRK460 Jan-Apr 2019
.
.
Geographic Environment

Weather problems for business

Weather effecting
food production
 

 

Physical Geographic  Environment and Weather Extremes
.

Severe heat in Western Canada June 2021

4th week of June 2021

46.6C, 115 F
in town of
Lytton, B.C.

Several news agencies reported several people dead.
 

..theweathernetwork.com...-western-canada-heat
.
.
Geographic Environment

Where people live
How people vote


 

Canada, Election 2021
 

sources
https://en.wikipedia.org/wiki/2021_
Canadian_federal_election
#/media/File:Canada_Election_
2021_Results_Map.svg

https://toronto.citynews.ca
/2019/10/21/toronto-gta-
federal-election-results/

 wikipedia.org/wiki/
Population_of_Canadian
_federal_ridings
 

..
click 2021 results showing the numberical size of the urban ridings compared to the rural ridings

Is politics a "where" thing or a "who" thing  or a combination
 
 

 

..
2019 results
..
2021 results showing the GTA Greater Toronto Area
.......
.
Geographic Environment

Where people live
North America
Europe
Maps


 
 
not in the textbook
.
partly a consequence of the 
"Geographic Environment", 
partly a result of the 
"Cultural Environment"

 list of all..countries_of_the _world.htm

..
larger view introduced map of 
Canada - USA
4 min 52 sec  youtu.be/WJeM6DUkqaY
make comments on the video
map - differences
above the 49th, above the 60th
larger view, click did partly July 6 Section SCC
did Wed July 13 Section SCC, 
did Wed July 13 Section SBB
did Fri  July 15  Section SDD
Fri  July 15  Section SAA
......
Canada map
population density
Looking at Canada on a map of North America is misleading without representing WHERE within the boundaries of Canada do most citizens live.
Wed July 13 Section SCC, 
Wed July 13 Section SBB
did Fri  July 15  Section SDD
Fri  July 15  Section SAA
...

North America vs. Europe
same total population, but country sizes and land area much different
South America "older" but more poor
North America vs. Europe
video uploaded Oct 6th 11pm
youtu.be/s6Fgve2H6GI
make comments on the video
did Wed July 13 Section SCC, 
did Wed July 13 Section SBB
did Fri  July 15  Section SDD
Fri  July 15  Section SAA
.....
...
...
...
Europe at war

 
not in the textbook
.

 

...
Ukraine 
2022 Feb - March

...
Geographic Environment

Where people live
Europe
Maps

Europe
2022
Russia - Ukraine
 
not in the textbook
.

 

.
click Europe population map
Wed July 13 Section SCC, 
Wed July 13 Section SBB
did Fri  July 15  Section SDD
Fri  July 15  Section SAA
graphic for background to general discussion about Global Marketing
.......
Europe, at night
Wed July 13 Section SCC, 
Wed July 13 Section SBB
did Fri  July 15  Section SDD
Fri  July 15  Section SAA
You need to know where ppl live in the countries of your "target market" - it is the "P" in Place.

 

...
...

Geographic Environment

Population
density ASIA


 
 
 
 
not in the textbook
.

partly a consequence of the 
"Geographic Environment", 
partly a result of the 
"Cultural Environment"

 

.......
China map
population density

When you look at a map of China the geographic area seems large, and a population of 1.4 B does not seem impossible - but when you look at WHERE most people live in the PRC, the concentration appears to be more of a challenge.

...

why is this interesting? The Google world map shows the political boundaries of countries but does not represent where people actually live
China map
population density

did Wed July 13 Section SCC, 
did Wed July 13 Section SBB
did Fri  July 15  Section SDD
Fri  July 15  Section SAA
.
South China Sea
source youtube.com/watch?v=ISHHe1Hu6d4
South China Sea
showing  the overlapping boundaries which are a continued source of conflict and threats.
 added Aug 3rd, 2022
......
...
Geographic Environment

Population
density  AFRICA


 
 
not in the textbook
.

partly a consequence of the 
"Geographic Environment", 
partly a result of the 
"Cultural Environment"

 

..........
map-africa-compared-SM.jpg Africa map
relative size to other countries
China's investment inAfrica
Wed July 13 Section SCC, 
Wed July 13 Section SBB
Fri  July 15  Section SDD
Fri  July 15  Section SAA
 

 

...
Africa map, at night
 
 
 

 

...
.
Geographic Environment

Global
Maps

not in the textbook
.
World Maps
Wed July 13 Section SCC, 
Wed July 13 Section SBB
Fri  July 15  Section SDD
Fri  July 15  Section SAA
partly a consequence of the
"Geographic Environment", 
partly a result of the 
"Cultural Environment"

 list of all..countries_of_the _world.htm

.....
source - The Economist magazine
global population
World population map
video uploaded Oct 6th 11pm
youtu.be/7orOch446dw
make comments on the video
graphic for background to general discussion about Global Marketing

Wed July 13 Section SCC, 
Wed July 13 Section SBB
Fri  July 15  Section SDD
Fri  July 15  Section SAA

..
http://www.witiger.com/senecacollege/population2017.jpg
2017

2020
countries over 200 million

The USA is the ONLY  "top 5" country with a reasonable GDP per capita
Global population trends
did Wed July 13 Section SBB
did Fri  July 15  Section SDD

..
GDP per country GDP per capita for top 20 countries
 youtube.com/watch?v=xAYvPLEDnOM

USA # 1       $69,000
Canada # 5  $54,000 

China $23,000
India  $10,000

..
2022 July 11 - July 15  WEEK 9 .ONLINE LECTURE USING MATERIAL FROM  http://www.witiger.com/senecacollege/MRK460.htm
AND the Textbook online material https://connect.mheducation.com/......
.O..cy
Chpt 7 


 
FD I
Foreign Direct Investment

 

 

FDI Concepts
did partly Wed July 13 SCC
did Fri  July 15  Section SDD
 

FDI in Canada
.
FDI and Sovereignty Issues
f

FDI 
Country Evaluation
and Selection
- choosing mktg  production sites,
- weighing variables

Indicators of
economic supremacy
did Wed July 13 Section SCC, 
did Wed July 13 Section SBB
did Fri  July 15  Section SDD
map of the world showing auto production
Countries that
o make planes, plane parts
o make cell phones, phone parts
o make cars, car parts
(make = assemble)
.
,d
...
Chpt 8
Multinational Market Regions and Market Groups
LO6
European Union p. 280 - 281 text
Andean Pact
Mercosur
BRIC
Caricom
TPP Trans Pacific Partnership
ASEAN
APEC
OECDwww.oecd.org
education by gender chart
OECD is a great source of trade 
stats for doing Int'l Mktg Research
did Wed July 13 Section SCC, 
did Fri  July 15  Section SDD
.
,d
...
https://youtu.be/_neK0xgrTeg screen capture summary of Week 8 and Week 9 + some material from Week 1 - Week 7
Emphasis is on what you need to read, and know, and include in your annual report
11 min 10 sec
.
Chpt 8, Chpt 6
 
Regional Economic Expansion
 
WTO 
World Trade Organization
did July 27th Section SCC
noted July 20th
July 22nd
all sections should read this

WTGR  2008 interview on CBC about WTO

WTGR interview on CBC about the WTO
https://www.youtube.com/watch?v=SrxoPz0ezAM&feature=youtu.be
5 min 21 sec,
July 20th
July 22nd
all sections should watch this, and make comments

 
Chpt 9

4X

 

Foreign Exchange Market
also referred to as ForEx or 4X
noted July 20th, did July 27th, Wed SCC
July 22nd
all sections should read this

......and try to incorporate some of it into your company report

4X topics
Currency Conversion p. 319
Spot Exchange Rates p. 318
Forward Exchange Rates p. 319
Currency Swaps p. 321

...
Chpt 9

4X

 

https://youtu.be/zwEaikLu7eM
added in 2022 July 26
https://youtu.be/zwEaikLu7eM
4 min 9 sec
did July 27th, Wed SCC
Aug 3rd Wed SCC
Aug 3rd Wed SBB
Genesis T.J. produced this informative video in July 2022 to explain the signifcance of the Euro reaching equal value with the Euro.

Basically, the value of the U.S. dollar has declined in the past few years to the point where 1 Euro is worth 1 Dollar. 

A weaker dollar will help U.S. companies export - but it will make it more expensive for U.S. companies importing materials and supplies to manufacture "Made in America" things.
did July 27th

..
Chpt 9

4X

 

Canada's largest trading partner is the USA

Lower U.S. dollar will make it easier for Canadians to import U.S. smartphones, clothing, cars and autoparts and make it less expensive to travel to the U.S.

Lower US dollar will make it more expensive for the Americans to import Canadian agricultural products, food, alcohol and make it more expensive for American tourists to visit Canada.

..

Chpt 10


 
 
World Bank versus the IMF

 

 

d
AVP Alien versus Predator
World Bank versus the IMF
did July 20th, did July 27th, Wed SCC
July 22nd
all sections should read this
International Monetary Fund
 

IMF / Moral Hazard
July 20th, did July 27th, Wed SCC
July 22nd
all sections should watch this, and make comments
https://www.youtube.com/watch?v=ix5ST_m6_MI
watch and make comments

..
2022 July 18 - July 22  WEEK 10 .ONLINE LECTURE USING MATERIAL FROM  http://www.witiger.com/senecacollege/MRK460.htm
AND the Textbook online material https://connect.mheducation.com/......
.OO..cy
.cy
Chpt 11

 

Firm as a value chain
The Role of Strategy
Experience Curve
Economies of scale
Leveraging Core Competencies
Pressures
-for cost reductions
-local responsiveness

International Strategy
Multidomestic strategy
Global Strategy
Transnational Strategy
 

.
Chpt 12


 
 
Collaborative 
Relationships

 

 watch the YouTube Video
http://www.youtube.com/watch?v=Dy_3tvCrXao
 3 min 58 sec
July 20th
July 22nd
all sections should watch this, and make comments
 THIS IS ONE OF THE MOST IMPORTANT VIDEOS IN THE COURSE
 

 

CollaborativeRelationships
did July 20th, did July 27th, Wed SCC
July 22nd
  • Indirect Exporting 
  • Co-op or Piggyback Exporting 
  • Direct Exporting 
  • Licensing
  • Licensing Technology
  • Franchising
  • Contract Manufacturing
  • Management Contracts
  • Turnkey Operations
  • Joint Venture
    • Co-op Joint Venture
    • Equity Joint Venture
  • Alliances
    • Strategic Alliances
    • Equity Alliances
  • Wholly Owned Subsidiaries 
    • Acquisitions
    • Greenfield Operations
  • Consortiums
..
Chpt 12
 
Countertrade

Countertrade
July 20th, July 27th, Wed SCC
July 22nd
all sections should read this
- Coke/Pepsi.Russia
    details...redkalinka.com...
did July 27th, Wed Scc
for July 29th
did again Aug 5th SDD
all sections should read this
- Cuba-Canada cigars

Trading Companies
- keiretsu
- sogoshosha

..
Chpt 12
 
Choice of Entry Modes


 
 

 

"Choice of Entry Modes"
July 20th
July 22nd
all sections should read this
Ways to enter foreign markets - the main categories
  • exporting
    • direct to customer
    • through agents
    • through trading house (Korea, Japan)
  • importing
    • direct from source
    • through broker
    • through trading house (Korea, Japan)
  • foreign manufacturing
    • wholly owned subsidiary
    • joint venture
    • alliances
    • contract manufacturing
  • franchising
    • food service
  • licensing
    • branded clothing
..
Chpt 12
 
Trade Missions


 
 

 

Trade Missions
not in the textbook
.
Government of Canada
About Canada Trade Missions
 https://www.international.gc.ca/trade-c.....missions
did July 27th, Wed SCC and Aug 3rd
did Aug 3rd Wed SBB
did Aug 5th Fri SDD
"Led by the Minister of International Trade or other senior government officials, Canada Trade Missions provide access to resources from Canada’s export agencies, and present unique opportunities and benefits to participants. These benefits include:"
- access to economic and government decision-makers
- on-the-ground support from the Trade Commissioner Service (TCS) network and export agencies, including Export Development Canada and the Canadian Commercial Corporation
- unparalleled networking opportunities with the local business community
- business-to-business meetings with potential partners
- foreign market intelligence and troubleshooting
- opportunities to create export partnerships.
..
2022 July 25 - July 29  WEEK 11 .ONLINE LECTURE USING MATERIAL FROM  http://www.witiger.com/senecacollege/MRK460.htm
AND the Textbook online material https://connect.mheducation.com/......
.OO..cy
Chpt 13
 
Disadvantages of Exporting

Pitfalls of Exporting
 
 
 
 

 

Potential Disadvantages of Exporting
(Pitfalls of Exporting)
did Aug 3rd Wed SCC
did Aug 3rd Wed SBB
did Aug 5th Fri SDD
all sections should read this

Why would you discuss Disadvantages of Exporting in a course which spends most of the time discussing how to export?

Answer: because the course (MRK460, MGSC44, IBM600) is not, strictly speaking, "how to export".

Sometimes managers need to make decisions about whether to pursue a new situation, or not: what we call a GO - NO GO decision.

For the purposes of saving money and running the company efficiently, sometimes it is better to NOT GO - that is to say NOT export because the cost might be too high, or you may be consuming resources you don't have - it might be better to concentrate on making money on your "regular" business.

Deciding NOT to export doesn't mean your company is not involved in international business 

  • you can still be involved in importing, directly, or indirectly 
    • and therefore international business circumstances (currency fluctuations, political risk etc.) will still effect you 
  • you may be manufacturing a device that depends on a supplier being able to manufacture a sub-component in a global region that becomes risky
    • the sub-component could be identified by a foreign government as a target for tariffs which may effect your production cost
..
Chpt 13

"Ramping Up", Go / No Go

"Ramping Up" ...a popular slang expression in international business ...

a metaphor that comes from putting a ramp up to a ship, or the back end of a cargo plane, and moving goods onboard. The concept is that you are getting ready to do something by putting the ramp up..
h

..
The Political 
- Legal - Regulatory Environment

Export Finance

.

Chpt 6
Chpt 13 p 476 - 477

Export Financing CdnGovt 
did Aug 3rd Wed SCC
did Aug 3rd Wed SBB
.

 https://www.international.gc.ca/funding...
link works July 2022
knowing about government programs like this can help you get a job
did Aug 3rd Wed SCC
did Aug 3rd Wed SBB
- DFAIT Dept. of Foreign Affairs
from 2015 / Trudeau onward named
Global Affairs Canada
.
- CIDA
- EDC, - CCC
- PEMDs
.
Chpt 13


Disadvantages of Exporting
 
LCs Letters of Credit

 

 Letters of Credit
witiger.com/internationalbusiness/LCs.htm

did Aug 3rd Wed SCC
did Aug 3rd Wed SBB

The subject of LCs is not normally something you would teach in a general overview course on Global Marketing and Business  - but for some people who are interested in actually becoming involved in exporting and importing, LCs are a necessary thing which you must understand..

Common Problems with Letters of Credit
One of the things that is important for students of management to understand about business and international business is that the "real world" very seldom operates as precisely as the theory in the classroom. In the real world, there are often problems with "satisfying" the requirements of an LC on the side of the sender (seller), and the receiver (buyer).

If an LC is irrevocable (meaning the credit cannot be amended or canceled without the agreement of all parties) then the buyer may have a big problem if something develops that they cannot fix - because the 3rd party will be obliged to pass the money to the seller once the goods are landed.

 "Letters of Credit are guarantees of payment to help you make purchases or transact business with companies with whom you have limited trading experience or credit history."
wachovia.com
..
Chpt 14

 Brands in int'l markets
http://www.witiger.com/internationalbusiness/scanBranding6environments.JPG
fo
Country Image 
Effects on
Branding
In this article, Prof. Richardson is discussing the challenges of developing a "Canadian Brand" for the clothing industry. In addressing this formidable challenge, Richardson explains that the ability to do this depends on how we can deal with the influences of the
  o  competitive environment
  o  social / cultural environment
  o  technological environment
  o  political / legal / regulatory environment
  o  economic environment
  o  geographic environment
Richardson explains that these environments make it difficult for Canada to consider having a global brand for clothing similar to the Italians or French, instead it is recommended that we "embrace" the extreme weather challenges of our geographic environment and "brand" Canadian clothing as being the most robust and strong for cold weather.
.
Chpt 15
 
Outsourcing and
Offshoring

 

Outsourcing and
Offshoring

did Aug 3rd Wed SCC
did Aug 3rd Wed SBB
Offshoring to India, China
Offhshoring moving to Mexico because of old NAFTA and now the CUSMA
-------------------- 

explained the ancient spice trade as a part of the origins of global business and the relationship to nutrition
..

 

2010 TV series about "Mid America Novelties"
 https://www.youtube.com/show/SC9dZLRA2qJ
JguL2nq2wMm9A?season=1&sbp=CgEx link works Apr 2022
..
Chpt 15
 
Supply 
Chain 
Management

 

witiger.com/internationalbusiness/SupplyChainManagement.htm
Wed sections Aug 10th
Fri sections Aug 12th
The Key point to understanding the importance of the Supply Chain is to consider how the Supply Chain is effected by the
  • Political / Legal / Regulatory Environment
    • ie. tariffs, import restrictions
  • Geographic Environment
    • ie. topographical barriers, waterways, air travel
  • Economic Environment
    • ie. currency exchange rate considerations
  • Technological Environment
    • ie. shipping technology, packaging, document processing ..
  • Competitive Environment
  • and to some extent the
    • Social / Cultural Environment


.

 

..
Chpt 15
 
 
Supply 
Chain 
Management
and the 4P's

 

It is also important for students to understand that the things which effect the Supply Chain also have a consequence for the 4P's
Wed sections Aug 10th
Fri sections Aug 12th
  • Product
    • the features, colours, shape and texture of the product will depend on your source of supply for the materials
  • Price
    • your price will depend on the competitive cost of the materials, and the distance you have to transport those materials to the production facility that makes your product
  • Promotion
    • promotion is developed in part based on the product and price so various promotion "things" are reflected by where the parts are supplied from
      • eg. quality leather from Italy
      • eg. fine wine from the ...... region
  • Place
    • the place at which a company assembles their product, or vends a product is often dependent on the distance from the source of supply since decreasing the distance will decrease the cost and allow the price to be more competitive

    • this also has to be done in co-operation with the "place" considerations for the customers' location
..

Why 99.9% is not enough !
Wed sections Aug 10th
Fri sections Aug 12th

 

Outsourcing and Offshoring

why 99.9 accuracy is not enough
when you manufacture a large number of devices

99.9 means 1 in 1,000 is faulty
if you increase the number manufactured, you increase the number of faulty products
99.9 means 10 in 10,000
or 100 in 100,000

many electronic devices and their component parts are made by the millions
Various sources say iPhone production averages about 200 million in the past 4 years

if you say that Quality Control is aiming for 99.9%, then when it is applied to 200 million, the potential number of devices with errors or problems is... see below
 
99.9 accuracy equals 1 in a 1,000
or 10 in 10,000
or 100 in 100,000
or 1,000 in 1 million
or 10,000 in 10 million
or 100,000 in 100 million
or 200,000 in 200 million
d
99.9 means 1,000 in 1 million

Foxconn in China can regularly produce 500,000 iPhones a day - that means, mathematically they have, potentially, a risk of producing 500 faulty devices each day

500 per day x 365 days = 182,500 - which appears to be a very high number for potentially unhappy customers.

Samsung regularly sells over 400 million phones a year - that is 400,000 faulty phone
400,000 is an enourmous potential for "ticked off" customers.)

source https://www.knowyourmobile.com/news/how-many-iphones-
does-apple-make-a-day/

..
2022 Aug 1 - Aug 5  WEEK 12 .ONLINE LECTURE USING MATERIAL FROM  http://www.witiger.com/senecacollege/MRK460.htm
AND the Textbook online material https://connect.mheducation.com/......
.OO
Chpt 15
 
Supply 
Chain 
Management
and TQM

 

Product Quality
TQM Total Quality Management
Wed sections Aug 10th
Fri sections Aug 12th
 
 
 

.
 
 

.

TQM by students Vincent and Kevin
5 min 17 sec     uploaded 2016
Wed sections Aug 10th
Fri sections Aug 12th
done by former students
Vincent Chiu and Kevin Tu,
..
Chpt 15


 
 
Supply 
Chain 
Management
and J.I.T.

 

click to view
Prof. Richardson
interviewed on CTV about car recalls re:
Product Quality
Just In Time (J.I.T.)
Wed sections Aug 10th
Fri sections Aug 12th

.
 

Drones / UAVs
Drones are potentially a part of JIT
Wed sections Aug 10th
Fri sections Aug 12th
.

click
made/uploaded Dec 2nd 2020
WTGR discussing JIT in the auto parts industry
Wed sections Aug 10th
Fri sections Aug 12th

http://www.youtube.com/watch?v=RxTbkSg6v_s
A student talking about how his father uses JIT in his business
Wed sections Aug 10th
Fri sections Aug 12th

.
2022 Aug 8 - Aug 12  WEEK 13 .ONLINE LECTURE USING MATERIAL FROM  http://www.witiger.com/senecacollege/MRK460.htm
AND the Textbook online material https://connect.mheducation.com/......
.OO
.c
Chpt 16


 
 
H.R. Human Resources

 

Global Human Resource Management

Strategies for International Expansion
HR staffing policies
f
Managing diverse workforce
 o Ethnocentrism
 o Polycentrism
 o Regiocentrism
 o Geocentrism
.
HR - wage rate comparisons
.d
discussed Russell Peters video in the context of "accents"
 youtube.com/watch?v=z4KhEj0ai5E
..

https://www.youtube.com/watch?v=I847nFEnPmg
Prof. Chris Bovaird
Attracting good employees 
is a competitive advantage
for Wed SDD Mar 30
for Wed SBB Mar 31
for Thu SCC Apr 01
for  Fri  SAA Apr 02
"The one single key diffferentiator for corporations over the next generation or two will be the ability to attract and retain clever innovative flexible willing intelligent people...people will be the outstanding resource which will make the West succeed versus cheaper manufacturing of things for the foreseeable future."

Quote from Prof. Chris Bovaird
 utsc.utoronto.ca/mgmt/chris-bovaird

..
Chpt 17


 
Trends


Trends effecting int'l marketing 
- online business
- social media
- multi-culturalism
- tribal consumers 
..
2022 Aug 15 - Aug 19  WEEK 14 .ONLINE LECTURE USING MATERIAL FROM  http://www.witiger.com/senecacollege/MRK460.htm
AND the Textbook online material https://connect.mheducation.com/......
.OO
Last Class
 

 

sulibreezy 2012
Hate School/Love Education
.
(UTM) 2014 response

Using the Internet for distribution
benefits and limitations
 

https://youtu.be/MiZ3fQqTu30
uploaded 2021 March 17th
(same applies to Aug 2021)

explaining the "Big Huge Final Project"
.

..
 
 
 
https://www.youtube.com/watch?v=oWjPH3rqs4o
2 min 18 sec

20 min video on what topics should be in the final report
20 min 
uploaded 2022 March 16th

Video for you to leave questions, or comments about the final group project

Video was created April 2021 but can apply to early Jan, Feb, March 2022

Prof. will answer all questions as they come in, in Jan, Feb March 2022
 

. https://youtu.be/NoDFPAm4Wls
1 min 9 sec
comments, questions about the final video, Aug 2021, which accompanies the final project - think of it as the replacement for your "presentation to the class". . https://youtu.be/BPKsnMfGbuA
2 min 36 sec
comments about the whole course, what can we improve, what is working well, what needs to be added.
.
 

Expanded detailed version
 
Seneca has an arrangment with Zoom whereby students and professors can use Zoom - and we will use Zoom for the rest of the classes in this course 
to get details, go to https://inside.senecacollege.ca/its/services/zoom/
Once you have the app, you can use it by going here
Prof. Richardson will also be using this login link https://senecacollege-ca.zoom.us/
.
 
click Video Assignment - for ALL sections
details
 ...MRK460/assignmentMRK460-2021.htm
(done in Jan-Apr 2022)
http://www.youtube.com/watch?v=VgZGS3vvm_A Prof. Richardson describing the ethics assignment
(the video to the left was done in 2012 but applies to 2022)
Permission 
form to be signed then emailed to the professor when you email the video file of your completed assignment
 
v.
https://www.youtube.com/watch?v=TTawPX83CaE Posted 2021 Feb 24 Wed

Preview of what we willdid cover in class Feb 23, 24 and Feb 25 2021

.
 
https://youtu.be/uhKHj88sMQ4
2 min 19 sec
uploaded 2020 Oct 26
Posted Oct 26th Mon
A short video to discuss the concept of Asymmetrical - using the example of stealing two bite  brownies.

Funny, but educational

did 2020 Nov 4 Wed Section CC

.
https://www.youtube.com/watch?v=IZ7oO847zzY
4 min 18 sec
uploaded 2020 Oct 14th 
Posted 2020 Oct 14th Mon
A short video to discuss the concept of Guerilla marketing (also known as Asymmetrical marketing) - describing the origins of the word Guerilla and the concept of a small military force defeating a large army by using guerilla tactics - used to describe how a small company could use great imagination in advertising to create media awareness that could have better results than a conventional compaign by a giant company
did Nov 4 Wed Section CC
.
https://youtu.be/jkoh7f7L7OM
10 min 46 sec
uploaded Oct 21
Posted 2020 Oct 21st Wed
A short video to show the students how much progress we have made in the unit on Government Influence on Tradein the 6 th class in October - and what is coming up for the  class after the Break Week
.
https://www.youtube.com/watch?v=0rVx_sP40tY
7 min 2 sec
Overall intro to the MRK460 webpage for this course and how you should look at it to see the info you need to know the topics.
Uploaded 2020 Oct 6th am
.
https://www.youtube.com/watch?v=XseWefWbmZc
3 min 51 sec
Explanation, by screen capture video, of how to make comments on the YouTube videos
Uploaded 2020 Oct 6th am
.
https://www.youtube.com/watch?v=u-wAdDDjOCA
6 min 53 sec, uploaded Oct 13th 8 pm
Posted 2020 Oct 13 th
A short video to show the students how much progress we have covered so far in the first 4 classes, and where we are going in October
.
click to view
14 min
uploaded Oct 18 Sunday 4pm
Posted 2020 Oct 18 th
A short video to show the students how much progress we have made in the unit on Government influence on trade the 5 th class in 2020 October - and what is comiing up for the 6th class
.
.


click to view larger

Blue Herons "lifting off" the pond on the north side of Seneca's Markham Campus where I had my office 2007-2019
Used my Nikon D90 with Nikkor fixed 300mm lens
original pic 2559x1799 pixels here  witiger.com/senecacollege/blue-herons-seneca2559x1799.jpg
"Takeaways" for the course MRK460 Global Business and Marketing
.
The 4Ps and the 6Es have to be worked on by the business such that you don't get too much emphasize on some versus other, for example do not focus too much on Price and ignore developing the Product (FABs)
youtube.com/watch?v=70wMAXToV4Y
6Es, one of the reasons you want to focus on ALL 6 of the 6Es, is so that you do not end up in an "unrecovorable mistake"
youtube.com/watch?v=Ykj0lxsQFmA

The Competitive Environment is slightly more important than the other 5 environments - mostly because business people tend to "miss" identifying the wide range of other enterprises that are direct and indirect, and future competitors.
witiger.com/ecommerce/competition.htmwitiger.com/ecommerce/competitorintelligence.htm

Where you get info from "3 Sources of Information: government, associations, corporate  youtube.com/watch?v=XKYu-O5HWDU
 witiger.com/internationalbusiness/countryinfo.htm

Globalization  witiger.com/internationalbusiness/globalization.htm
Globalization of Customers
Globalization of Production
Globalization of Government

Viral Marketing  witiger.com/ecommerce/viralmarketing.htm
(belongs to the "P" for Promotion, as part of the 4Ps)
Of the 6 types of Viral Marketing,
- Edgy gossip / Buzz Marketing
- Stealth Advertising
- Guerrilla Marketing witiger.com/ecommerce/viralmarketing-guerilla-marketing.htm
(Asymmetrical Marketing)
are the 3 viral marketing strategies best studied by business and marketing students in the 2020's

Political Risk and Contingency Planning
 witiger.com/internationalbusiness/politicalrisk.htm
 witiger.com/internationalbusiness/politicalriskcontingencyplanning.htm
 witiger.com/internationalbusiness/personalrisk.htm
Fundamentals of Risk Analysis youtube.com/watch?v=_QPamr31ZCU
register with the local Canadian Embassy or Consulate when you travel overseas www.travel.gc.ca

Physical Geographic  Environment and Weather Extremes
witiger.com/internationalbusiness/physicalgeographicenvironment.htm
witiger.com/internationalbusiness/geographicenvironment.htm

Potential Disadvantages of Exporting  witiger.com/internationalbusiness/disadvantages.htm
Why would you discuss Disadvantages of Exporting in a course which spends most of the time discussing how to export?
For the purposes of saving money and running the company efficiently, sometimes it is better to NOT GO
- that is to say NOT export because the cost might be too high, or you may be consuming resources you don't have
- it might be better to concentrate on making money on your "regular" business.

Deciding NOT to export doesn't mean your company is not involved in international business

you can still be involved in importing, directly, or indirectly

Quality TQM JIT why 99.9 accuracy is not enough
when you manufacture a large number of devices
 witiger.com/internationalbusiness/TQM.htm
 witiger.com/internationalbusiness/JIT.htm
99.9 means 1 in 1,000 is faulty
if you increase the number manufactured, you increase the number of faulty products, 99.9 means 10 in 10,000 1,000 in a million/
When you have many large global companies making products in the millions, you have a potential of thousands of unhappy customers.

Foxconn in Zhengzhou in China can regularly produce 500,000 iPhones a day
- that means, mathematically they have, potentially, a risk of producing 500 faulty devices each day
500 per day x 365 days = 182,500 - which appears to be a very high number for potentially unhappy customers.
 


Previous sections taught by Richardson
 
2022 Sept-Dec 4 sections
2022 July-Aug 4 sections
2022 Jan - April 4 sections 
2021 Sept-Dec 4 sections 
2021 May-June 3 sections
2021 Jan - April 4 sections
2020 Sept-Dec 3 sections
2020 May-June 2 sections
2020 Jan-April 5 sections
2019 Sept-Dec 1 section
2019 Jan-April 5 sections
2018 Sept-Dec 1 section
2018 July-Aug 2 sections
2018 Jan-April 3 sections
2017 May-June 1 section
2017 Jan-April 3 sections
2016 Jan-April 3 sections
2015 Jan-April 2 sections
2014 July-Aug 1 section
2014 Jan-April 3 sections
2013 May-June 1 section
2013 Jan-April 3 sections
2012 May-June 2 sections
2012 Jan-April 2 sections
2011 Jan-April 2 sections
11 years
60 sections (classes)
1,000 +  students

Zoom login link https://senecacollege-ca.zoom.us/
 
 
 I WEEK by WEEK TOPIC SCHEDULE  I WEEK by WEEK DETAILED LECTURE NOTES I CLASS PARTICIPATION  I ASSIGNMENTS and Project
I MAIN 460.htm PAGE  I TEXTBOOK I TEST and EXAMS I TIPSI INT'L BIZ SHORTCUTS  I CONTACT INFO  I GRADING and EVALUATION   Misc.

 
CONTACT I WITIGER.COM PAGE I NEWS GALLERY I E-BIZ SHORTCUTS I INT'L BIZ SHORTCUTS I MKTG and BUSINESS SHORTCUTS I TEACHING SCHEDULE
MISTAKES I TEXTS USEDI IMAGES I RANK I STUDENT CONTRIBUTORS I FORMER STUDENTS I PUBLICATIONS I TIPSIfor those On The Level who believe in faith, hope and charity

 

  Prof. W. Tim G. Richardson ©www.witiger.com













In Flanders Fields https://www.youtube.com/watch?v=1wFFOLgmM7c
The Vimy Glide https://www.youtube.com/watch?v=6CCvsyIGvwA?list=PL2PXaLXFkx996LxbKqSoRw3w57VGGdMZ_?index=5