Prof. Richardson   
tim.richardson"@"senecacollege.ca
tel: 416-491-5050 ext 77534 Markham
tel: 416-491-5050 ext 24544 Newnham

WTGR in Taipei, Taiwan, pointing out the Canadian Flag
on the globe at Shen Pao-chen Hall
 

Basics of Int'l Biz specific to Canada
(ever section should read this)

audio is good, video sux
video summary of the course
--------------------------------------------
Difference between
Global Marketing and International Marketing
did Sept 5
------------------------------------
types of opportunities
(review from MRK106)
did Sept 5
o Market Penetration 
o Market Development 
o Product Development 
o Diversification
------------------------------------
Blackberry's
global marketing campaign
- for discussion throughout the term
related to Learning Objective 2,3
WTGR's Jan 2012 Toronto Star article re: Blackberry
for Sept 12
 

discussed failures of
improper segmentation
for Sept 12
GoPro
- not doing so well in 2018
for Sept 12
- competition from new features on Android and iPhones
lm
Globalization
Globalization of Customers 
Globalization of Production 
Globalization of Government 
for Sept 12
Modular form of global manufacturing / assembling
- explained in class

.
Big Mac Index
Sustainable Development

1 min 50 sec
 o Sovereignty Issues

------------------------------------------------
Chapter 2 
FDI p. 37 in text
Foreign Direct Investment
 o FDI Concepts
 o FDI in Canada

NGO's
Non Governmental Organizations
related to Learning Objective 6
.
WTO
 

IMF
d
World Bank
d
United Nations

Physical/Geographic
 Environment
introduced map of 
Canada versus U.S.A.
 

- and Global Markets p. 46
- Climate and Topography
Weather extremes

5 min 58 sec
T.R. interveiwed on BNN
 
 

5 min 46 sec

MAKE YOUR OWN COMMENTS
 

Protectionism and
Gov't Trade Barriers
Govt Influence on Trade
Canadian gov't policy 
which effect trade

- buy national policies
- quotas
.
- tariffs
Tariffs "in the news" march 2018 because POTUS Trump threatened to put a tariff on Canadian Steel

5 min 24 sec
This video is  a discussion of Tariffs
Tariffs - basica
Ad Valorem taxes
WTO and tariffs
negative effects on Americans
positive effects on Americans
negstive effects on Canadians
 

uploaded 2018 March 19
.
- dumping and C.B.S.A.
 

1 min 29 sec
noted Tue July 24
dumping example explained by students

- subsidies

Trade Barriers 7 min 7 sec
- raisins from Turkey
- jam to Hong Kong
- margarine / Walmart

------------------------------------------
 

sources of info on di - governments - associations di - corporate webpages 5 min 12 sec. di

.

in the context of the 
Cultural Environment
Globalization of customers
- 2013 Superbowl commercial
- Jamaican VW 1 min 
- parody / spoof version 2 min

Google - global branding
- India partition video 3min 32 sec
- Saroo Brierley video 3min 

Bell Commercial / Dieppe 1 min
WTGR Flanders 1 min 27 sec
Bell, Poppy 2015 1 min 30 sec
-------------------------------------------
Chapter 4
Cultural environment

- marketing to diasporas
- rules for Doing Business across Cultures
related to Learning Objective 3

.

,d
Translation problems
read on your own
noted

Hofstede
read on your own
 

Why Americans are different than Canadians due to population numbers and countryof origin - map of North America - immigration patterns - size of cultural groups - multiculturalism

---------------------- 

Video Assignment 2018 Ethics / Weather Details   STUDENT VIDEOS the first ones for July 2018 uploaded Tue July 24 and uploaded Tue July 24 .-  -  -  -  -  -  -  -  -  -  -  -  -  - the first one for March 2018

----------------------- 
marketing to different cultures - "DIASPORA"
- discussed Diaspora

 economist.com/node/21538742
told students to make contributions
(intending to convert this page to wordpress)
related to Learning Objective 3
------------------------ 
- Hofstede
- rules for doing business across cultures
 1.Uncertainty Avoidance 
 2.Power Distance 
 3.Masculinity-Feminity 
 4.Individualism- Collectivism
-------------------------------
 

Ethics and bribery did a bit Thu July 12 STUDENT VIDEOS told them to form groups and produce a video  CSR Corporate Social Responsibility - Obstructionist Stance - Defensive Stance - Accommodative Stance - Proactive Stance . Case Study - Toyota Case Study - Apartheid Moral Hazard Bribey blood diamonds   Case Study - Loblaws 2018  .cbc.ca/news/..... ethics effected by the 6 Environments noted Thu July 12 you should watch on your own and make comments . ethics re: Toyota WTGR on BNN News need someone to fid the correct URL link ---------------------------------------- Ethics and Moral Hazard ---------------------------------------- Ethics and Whistleblowers ethics-whistleblowers.htm wi ---------------------------------------- Moral Hazard watch and make comments d

.
Canada CFPO Act
-------------------------------
Chapter 5
Int'l Trade Theories
diS
Economic and Technological environment 
Economic Environment
di
Factors effecting the 4X rate
di
------------------------------------------------
Chapter 6
Political and Legal environment 
how politics and regulations effect business

0 Political Environment
dn
Redberry
Chevy Lumina in NYC
Gator Teds - MJ
French language laws
.
0 Political risk
dn
  Confiscation
  Expropriation
  Domestication(Nationalization)
 

----------------------------------------------
Chapter 7
Marketing Research (which will be discussed by Prof. Faed)

.

0 Contingency planning
did Tue July 3 
did Thu July 5
0 Defensive / Integrative
did Tue July 3
did Thu July 5
0 Personal risk
registration with the Canadian Embassy
did Tue July 3
did Thu July 5

Cdn Gov't agencies
.
CCC ccc.ca
CBSA cbsa-asfc.gc.ca
di
EDC  edc.ca
DFAIT international.gc.ca
di
- - - - - - - - - - - - - - - -
Diplomatic Posts
did Tue July 3
did Thu July 5
Embassy/High Commission
Consulate General
Consulate
.
.
2 min 34 sec
explanation of embassies

LIST OF EMBASSIES AND CONSULATES
 travel.gc.ca/...
link March 2018
- - - - - - - - - - - - - - - - - - - - - -
 

"Success leaves clues" Tony Robbins did Thu July 12

.
Chapter 8
Multinational Market Regions and Market Groups
related to Learning Objective 6
for 
- Canadian Govt Int'l Organizations and Forums
dn
 o NAFTA
did Thu July 12
.
 o CAN-US relations
Canadian - American historical differences
did Thu July 15
did Tue July 17

shon
 o ASEAN
 o APEC
 o European Union
 o OECD
did Thu July 12
.
Country Evaluation and Selection
n
- choosing mktg  production sites, 
- weighing variables
------------------------------------------------
Chapter 9
Emerging Markets
.
- rules for doing business across cultures
- mother tongue marketing
did Thu July 12
did Tue July 17

- Mother tongue marketing on wordpress  https://mothertongue
marketing.wordpress.com/
built by Alina M, Kristina K, and Asia B in March 2015
a
-----------------------------------------------
Chapter 10
Strategies for International Expansion
HR staffing policies
did Thu July 12
Managing diverse workforce
did Thu July 12
 o Ethnocentrism
 o Polycentrism
 o Regiocentrism
 o Geocentrism

HR - wage rate comparisons
.

d

discussed Russell Peters video in the context of "accents"  youtube.com/watch? v=z4KhEj0ai5E showed Thu July 12

.
Should we expand or not
Why Export
T
Proactive reasons
 - Coke/Pepsi.Russia
WT
details...redkalinka.com...
Reactive reasons
.
Various 
"Choice of Entry Modes"
d.
related to Learning Objective 5
Strategies for International Expansion
Collaborative  Arrangements
.

t
- make comments on the video
Indirect Exporting 
Co-op or Piggyback Exporting
Direct Exporting 
Licensing
Franchising
Contract Manufacturing
Management Contracts
Turnkey Operations
Joint Venture
 - Co-op Joint Venture
 - Equity Joint Venture
Alliances
 - Strategic Alliances
 - Equity Alliances
Wholly Owned Subsidiaries 
 - Acquisitions
 - Greenfield Operations
Consortiums
---------------------------------------------
Marketing Orientation for Int'l Business

Tim Hortons selling tea
told students to watch and make comments

Outsourcing and
Offshoring
di
Offshoring to India, China
Offhshoring moving to Mexico because of NAFTA
-------------------- 
explained the ancient spice trade as a part of the origins of global business and the relationship to nutrition

--------------------------------
Chapter 11
The Int'l Marketing Mix
- Products / Services

Chapter 11
Product Quality
TQM 
did Tue July 24

done by Vincent Chiu and Kevin Tu, 5 min 17 sec
dio
.
why 99.9 accuracy is not enough when you make 10 million units
did Thu July 19
did Tue July 24
.

We
Prof. Richardson
interviewed on CTV about car recalls re: 
Product Quality
-------------------------------------------
sulibreezy
Hate School/Love Education
did

Chapter 11
Product Quality
.
Market Development 
Market Penetration
selling more to existing customers versus selling more to new customers

di
video on advantages of
Market Development in the context of profile info on customers and outsourcing risks
goes w the Outsourcing discussion
------------------------------------------------
Universal Standards
ISO 9000
www.iso.org
did
Barriers to Entering Global Markets
Protectionism
Govt Influence on Trade

Brands in int'l markets
d
look for other examples of Canadian brands marketed outside Canada

Country Image Effects on 
Branding
(read on your own)

ExportFinancing
CdnGovt

- DFAIT, - CIDA
- EDC, - CCC
- PEMDs
using the strategy of networking through industry associations

----------------------------------------------
Chapter 12
The International Marketing Mix: Distribution

Trading Companies p. 380
- keiretsu
- sogoshosha
d
Using the Internet for distribution
benefits and limitations
 

Freight Forwarders p. 394
Canadian International Freight Forwarders Assoc
 www.ciffa.com
------------------------------------------
Chapter 13
The International Marketing Mix: Pricing

Exchange Rate fluctuations
4X.htm
di

dumping p. 419

Pricing Strategies
- skimming
- geographic pricing
d

Countertrade p.423-425
.
.
LCs Letters of Credit p. 428
dn
-----------------------------------------------
Chapter 14
The International Marketing Mix: Integrated Communications

Global Advertising p. 439

Cultural Diversity
d0

Media (Social Media)

Trade Shows / Fairs
Trade Missions p. 461
din
-----------------------------------------------
Chapter 17
Trends effecting int'l marketing p. 531
- online business
- social media
- multi-culturalism
- tribal consumers p. 541
----------------------- 
 

Domain Names  d o marketing strategies o registering a domain o domain scams o domain phishing o domain hacking o domain disputes o domain Verisign issues .  phishing and spear phishing explained in a video .  Domain Name Videos assigned for .. class told to watch, and make comments Video 1  intro Video 2 registration / hosting Video 3  TLDs Video 4  mktg strategies Video 6  hacking

-----------------------. 
Marketing Plan Presentations
Presentation Tips

Marketing Plan Group Project Details
M
. 

Final Comments on the whole course for 2014, can be used for 2018
nn
-----------------------------------------------
Presentation Tips
 witiger.com/tips.htm
di
- don't say numbers unless you compare
- don't say dates unless you explain meaning
- explained tap dancing
- powerpoint not powersentances
-  -  -  -  -  -  - 
 Global population trends 
di

countries over 200 million

di
Redneck Marketing ?

1 min 18 sec
 
 
 

Summer Break 
June 24 - June 29

Summer Break 
June 24 - June 29

Prof. Richardson describing the ethics assignment
- due first week in March 2018
(the video to the left was done in 2012 but applies to 2018)

- can be done individually or in a group
- when you are finished, give the file to WTGR on a USB so it can be loaded on to the WTGR YouTube channel

Watch my YouTube video to understand why

Part 1 www.youtube.com/watch?v=bcuw9bMYgHY
(why this helps you in class, and in job hunting)

Part 2 www.youtube.com/watch?v=8tXadb6IsKI
( a story abut how I made money on the stock market cause I read the newspaper and learned about a particular company)