MRK 460 May-Aug 2008
Global Marketing
 

updated 2008 May 28

Prof. Richardson May / June 2008
Prof. Rossman - July / August
Cateora, International Marketing, 1st Canadian Edition, McGraw-Hill,		 http://www.witiger.com/resume/Hillbook.jpg
Additional resource
.
May 2008 June  July August
Chapter 1
,
Introduction May 7
Basics of Int'l Biz specific to Canada

Brandingp. 4 in text
,
6 Environments
"uncontrollable" 6E's p. 13
"controllable" 4 P's
m
- Globalization p. 9-11 text
f
- SustainableDevelopment
,
The Scope and Challenge of International Marketing
Weather extremes May 7
------------------------------------------------
Chapter 2  May 14
Int'l Trade Theories p.34-36

Factors effecting the 4X rate p. 45

Protectionism and
Gov't Trade Barriers p. 46-47

Tariffsp. 48

WTOp. 57-58

IMFp. 59-60

World Bank p. 60

Physical/GeographicMay 14
 Environment 
-------------------------------
Chapter 3 May 14
Cultural environment
,
Rokeach
values, beliefs, attitudes

Hofstede p. 70-71

ethics and bribery p.93-96
May 21
Canada CFPO Act p. 95

- rules for doing business across cultures
- mother tongue marketing
- translations
 -------------------------------
Chapter 4
Political and Legal environment 
Political EnvironmentMay 28
Political riskMay 28
  Confiscation
  Expropriation
  Domestication(Nationalization)
Contingency planningMay 28
Defensive / IntegrativeMay 28
Personal riskMay 28

Cdn Gov't agencies May 28
CCC ccc.ca
CIDA acdi-cida.gc.ca
CBSA cbsa-asfc.gc.ca
EDC  edc.ca
DFAIT international.gc.ca
         dfait-maeci.gc.ca
 -------------------------------
Chapter 5
The International Legal Environment 
Govt Influence on Trade
,
- tariffsMay 28
- dumpingMay 28
- subsidiesMay 28

 Chapter 6
Marketing Research
,
sources of info on countries
- govt/assoc/corp
------------------------------------------------
Chapter 7
Emerging Markets
------------------------------------------------
Chapter 8
Multinational Market Regions and Market Groups

Country Evaluation and Selection
- choosing mktg  production sites, 
- weighing variables
------------------------------------------------
Chapter 9
Global Marketing Mgmnt: 
Planning & Organization

 

 Chapter 10: Products and Services for Consumers
------------------------------------------------
Chapter 11: Products and Services for Businesses
------------------------------------------------
Chapter 12: International Marketing Channels
------------------------------------------------
Chapter 13: Exporting and Logistics: Special Issues for Business

LCs Letters of Credit

ExportFinancing
CdnGovt
- DFAIT, - CIDA
- EDC, - CCC
- PEMDs

 Chapter 14: Integrated Marketing Communications and International Advertising
------------------------------------------------
Chapter 15: Personal Selling and Sales Management
------------------------------------------------
Chapter 16: Pricing for International Markets

Marketing Plan Presentations

Marketing Plan due
May 7
May 14
May 21
May 28		 June 04 Quiz (10%)
June 11 Assignment Due (15%)
Assignment Details

June 18 MID-TERM

June 23-27 study week
 

 

 Quiz Intl Marketing Plan Presentations

Presentation Tips

Intl Marketing Plan due

Project Tips

Final Exam

Exam Tips
cc
http://www.youtube.com/watch?v=bcuw9bMYgHY Read the newspaper on a regular basis

Watch my YouTube video to understand why

Part 1 www.youtube.com/watch?v=bcuw9bMYgHY
(why this helps you in class, and in job hunting)

Part 2 www.youtube.com/watch?v=8tXadb6IsKI
( a story abut how I made money on the stock market cause I read the newspaper and learned about a particular company)
m
..
http://www.dfait-maeci.gc.ca/menu-e.asp a site you should regularly visit for MRK 460
and, if you want contact info for a fed gov employee  http://direct.srv.gc.ca/cgi-bin/direct500/
http://www.dfait-maeci.gc.ca/canadexport/menu-en.asp http://www.dfait-maeci.gc.ca/canadexport/menu-en.asp
strongly recommended you read the top stories from CanadExport once a month
.
MRK460 2008 Outline (summer 2008) as used at Markham campus http://www.senecac.on.ca/outlines/082/SMEB/MRK460.HTM
IBM600 2007 Outline as used at Markham campus   http://www.senecac.on.ca/outlines/071/FOB/IBM600.HTM
IBM600 2008 Outline as used at Newnham campuss http://www.senecac.on.ca/outlines/081/FOB/IBM600.HTM