Last Updated 2020 Sept 24th 6:30 pm
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SENECA COLLEGE,  TORONTO 
.
MRK 460 - Global Marketing and Business
2020  Sept - Dec online
.
 
Subject Description
"The course focuses on marketing  and business globally by analyzing the influencing environments. The subject considers market penetration and market development strategies (with an emphasis on collaborative partnerships), including the effects of globalization, ethics and CSR, risk and threat contingencies, government activities, NGOs and industry associations which all influence how enterprises adapt the 4Ps and their entry strategies to be competitive."
2020 Sept 
https://www.youtube.com/watch?v=SAAXZY4h5Mk
 7 min  01 sec 
video (Camtasia screen capture) describing the course web page  witiger.com/senecacollege/MRK460.htm
and what we will cover
.
Learning Outcomes 2020 September
Upon successful completion of this subject the student will be able to:
 

1. Identify current trends effecting international businesses effected by changes in the,

  • Political / Legal and Regulatory Environment
  • Economic Environment
  • Social-Cultural  Environment
  • Technological  Environment
  • Geographic (weather)  Environment
  • Competitive  Environment
  • 2. Assess the impact of international trade agreements (e.g. USMCA / CUSMA) and trade organizations (e.g. WTO, IMF, World Bank) on the business opportunities of firms.
    3. Explain how to adapt the 4 types of Opportunities to a company seeking to expand exports
    4. Assess the current influences of Globalization as it influences companies export strategy
    5. Recommend an appropriate international market entry strategy for a selected product in the context of the "Choice of Entry Modes" and the variety of "Collaborative Arrangements"
    6. Demonstrate effective and professional communication skills, both verbal and written, by the on-time submission of reports and class presentations.
    7. Identify and assess the categories of risk and threats faced by exporters and evaluate relevant contingency planning
    8. Develop a business and marketiing plan that meets stated Goals, Obectives and Plans)  and includes the environments in LO #1

    Learning Outcomes 2020 September - EXPANDED

    1. Identify current trends effecting international businesses effected by changes in the

    2. Assess the impact of international trade agreements (e.g. USMCA / CUSMA) and trade organizations (e.g. WTO, IMF, World Bank) on the business opportunities of firms. 3. Explain how to adapt the 4 types of Opportunities to a company seeking to expand exports. 4. Assess the current influences of Globalization as it influences companies export strategy in terms of 5. Recommend an appropriate international market entry strategy for a selected product in the context of the "Choice of Entry Modes" and the variety of "Collaborative Arrangements"

    6. Demonstrate effective and professional communication skills, both verbal and written, by the on-time submission of reports and class presentations.

    7. Identify and assess the categories of risk and threats faced by exporters and evaluate relevant contingency planning

    8. Develop a business and marketinig plan that meets stated Goals, Obectives and Plans (GOPST)  and includes the environments in LO #1

    .
    10 videos made March 24-29 2020 "landing page" for the 10 videos about the course made in March 2020 
    - these videos also apply to the Sept-Dec class 2020
    http://www.witiger.com/senecacollege/MRK460-5-videos.html. "landing page" for the 5 videos I did 2020 April 10th discussing "what goes in" to your final group project report
    .
     
    Video describing how you need to set up a new YouTube account identifying yourself by name (just first name + course name) so when you make comments on the course videos, we can know who you are and you can get the proper marks for class participations / contribution

    You can also earn class participation marks right from the first day by replying to this video with a comment or question !

    When you make comments on videos youcan earn marks by
    making a comment about the video
    making a comment in reply to another student's comment
    or
    earn extra marks by making your comment in the form of a "reply video"

    ..
    Sept Oct Nov Nov - Dec
    https://www.youtube.com/watch?v=p63SYCUiXJ0
    5 min 19 sec
    What is Global Marketing
    Much watch this
    .
    https://www.youtube.com/watch?v=VSDORJFpKH8
    6 min 42 sec
    EVERY section should watch this
    Very interesting intro to the MRK460 course, and the 6Es w scenes from the prof's house in 


    First Class
    Do we have a Quorum?
    importance of vocabulary
    did  Sept 15 Sct SBB Tue
    did Sept 16 Sct SCC Wed
    did Sept 17 Sct SAA Thu
    reading the newspapers
    did Sept 16 Sct SCC Wed
    did Sept 17 Sct SAA Thu
    business slang
    Shopify
    did  Sept 15 Sct SBB Tue
    did Sept 16 Sct SCC Wed
    did Sept 17 Sct SAA Thu
    click
    .
    The original 2016 
    CTV Shopify interview
    w Prof. Richardson
    .
    SOPs, Go/no GO
    did  Sept 15 Sct SBB Tue
    did Sept 16 Sct SCC Wed
    did Sept 17 Sct SAA Thu
    Takeaways
    did  Sept 15 Sct SBB Tue

    Tapdancing
    d
    Cultural appropriation
    "Guerilla" marketing
    Grizzly bear story(ies)
    did Sept 17 Sct SAA Thu - a litle bit

    Email w cell number
    i will call you back
    https://www.youtube.com/watch?v=pfridDWR7mI&t=7s
    did  Sept 15 Sct SBB Tue
    did Sept 16 Sct SCC Wed
    did Sept 17 Sct SAA Thu
    -  -  -  -  -  -  -
    "uncontrollable" 6E's 
    6 Environments
    fs
    "controllable" 4 P's
    4 P's
    fos
    - - - - - - - - - - - - - - - - - - - 
     
    Chapter 1

    Introduction

    Basics of Int'l Biz specific to Canada
    (ever section should read this)
    http://www.youtube.com/watch?v=Cbg7WNnEHw4
    audio is good, video sux
    video summary of the course
    read on your own
    --------------------------------------------
    Difference between
    Global Marketing and International Marketing
    read on your own 
    exss
    ------------------------------------
    types of opportunities
    (review from MRK106)
    did Sept 17 Sct SAA Thu
    did  Sept 22 Sct SBB Tue
    did Sept 23 Sct SCC Wed
    o Market Penetration
    o Market Development
    did Sept 17 Sct SAA Thu
    did  Sept 22 Sct SBB Tue
    did Sept 23 Sct SCC Wed
        - Telus
        - Rogers
        - Bell Mobility
    o Product Development 
    o Diversification
    - relates to "why" companies do int'l biz
    Steve Jobs / Apple
    did Sept 17 Sct SAA Thu
    did  Sept 22 Sct SBB Tue
    ------------------------------------
    Blackberry's
    global marketing campaign
    - for discussion throughout the term
    related to Learning Objective 2,3
    WTGR's Jan 2012 Toronto Star article re: Blackberry
    fss


    discussed failures of
    improper segmentation
    did Sept 17 Sct SAA Thu
    did  Sept 22 Sct SBB Tue
    did Sept 23 Sct SCC Wed

    GoPro
    - not doing so well in 2018
    - competition from new features on Android and iPhones
    did Sct SAA Thu
    lm
    Globalization
    did Sept 22 Sct SBB Tue
    did Sept 23 Sct SCC Wed
    did Sept 24 Sct SAA Thu
    Globalization of Customers 

    Globalization of Production

    did Sept 23 Sct SCC Wed
    did Sept 24 Sct SAA Thu
    for Sept 29 Sct SBB Tue

    Globalization of Government 
    Text 5th Ed. p. 5-30
    .
    Modular form of global manufacturing / assembling
    - explained in class
    ..

    Globalization of Government 
    WTO trade rulings
    example - winter rims
    CTC - Brazil

    slowbalization

    decrease in Globalization 

    .
    Big Mac Index
    did Sept 23 Sct SCC Wed
    for Sept 24 Sct SAA Thu
    Sustainable Development
    did Sept 23 Sct SCC Wed
    for Sept 24 Sct SAA Thu
    - watch the videos and make comments
    Text 5th Ed. p. 39
    https://www.youtube.com/watch?v=qDjXtQRe5uk&
    1 min 50 sec
    Sustainability
     - example of harvesting practices
    - watch the videos and make comments
    Chapter 2

    Canada's top companies
    .
    Canada's Trade and Investment
    .
    Canada - Branding
    Country Image
    .
    Geographic Environment
    and "Climate Change"

    Physical/Geographic
     Environment
    did Sept 24 Sct SAA Thu

    introduced map of 
    Canada versus U.S.A.
    Canada - USA 
    map - differences
    above the 49th
    above the 60th
    .
    Climate and Topography
    Weather extremes
    began Sept 24  SAA Thu

    5 min 58 sec
    T.R. interviewed on BNN
    - watch the video COMPLETELY and make comments
    FOR CLASS
    Sep 29 Tue Section BB
    Sep 30 Wed Section CC
    Oct 1 Thu Section AA
    .
    http://www.youtube.com/watch?v=t_WmaynNXkU
    5 min 46 sec

    https://www.youtube.com/watch?v=Cofa4GGdO3E&feature=youtu.be
    f
    Weather Extremes effect on the food system
    - globalization of grain markets
    from students in 
    MRK460 Jan-Apr 2019
     
    Contingency Planning
    .
    Contingency planning
    UTSC - exam contingency plan
    outside the box
    did partly Sept 15 Sct SBB Tue
    did partly Sept 23 Sct SCC Wed
    for Sept 24 Sct SAA Thu
    .
    Sources of Information
    .
    sources of info
    FOR CLASS
    Sep 29 Tue Section BB
    Sep 30 Wed Section CC
    Oct 1 Thu Section AA
    - governments
    - associations
    story about industry associations
    ALL SECTIONS WATCH BEFORE CLASS
    Sep 29 Tue Section BB
    Sep 30 Wed Section CC
    Oct 1 Thu Section AA
    - corporate webpages
    http://www.youtube.com/watch?v=wQko-o2Siq8
    5 min 12 sec.
    di
    Diplomatic Posts
    FOR CLASS
    Sep 29 Tue Section BB
    Sep 30 Wed Section CC
    Oct 1 Thu Section AA
    Embassy/High Commission
    Consulate General
    Consulate
    .
    https://www.youtube.com/watch?v=kIeQkreVIyo.
    2 min 34 sec
    explanation of embassies

    LIST OF EMBASSIES AND CONSULATES
     travel.gc.ca/...
    link March 2018
    f
     
    Chapter 3

    Cultural environment
    FOR CLASS
    Sep 29 Tue Section BB
    Sep 30 Wed Section CC
    Oct 1 Thu Section AA
    - marketing to diasporas
    - rules for Doing Business across Cultures
    f

    http://www.youtube.com/watch?v=Pmb_dDQ-h6o
    YouTube video
    watch, and make comments
    4 min 20 sec
    f
    ,d
    Translation problems
    b

    mother tongue marketing
    marketing to different cultures - "DIASPORA"
    - discussed Diaspora
    FOR CLASS
    Sep 29 Tue Section BB
    Sep 30 Wed Section CC
    Oct 1 Thu Section AA
    .
    economist.com/node/21538742
     Mother tongue marketing on wordpress https://mothertongue
    marketing.wordpress.com/
    built by Alina M, Kristina K, and Asia B in March 2015

    click
    Europe
    population map
    FOR CLASS
    Sep 29 Tue Section BB
    Sep 30 Wed Section CC
    Oct 1 Thu Section AA
    graphic for background to general discussion about Global Marketing

    source - The Economist magazine
    world population map
    graphic for background to general discussion about Global Marketing
    FOR CLASS
    Sep 29 Tue Section BB
    Sep 30 Wed Section CC
    Oct 1 Thu Section AAzz

    .
    -Hofstede
    ss
    2019 Text  5th Ed. p. 44--46
    also Text  5th Ed. p. 113-115
    - rules for doing business across cultures
    di
     1.Uncertainty Avoidance 
     2.Power Distance
     3.Masculinity-Feminity 
     4.Individualism-Collectivism
    ------------------------ 
    Canada - U.S.A.
    .
     o NAFTA 

    2020
     o USMCA  the American website
    f
     o CUSMA  the Canadian website
    fo
     .
    Fundamental differences between Canada and the USA
    dy

    CAN-US relations
    ds
    Canadian - American historical differences
    https://www.youtube.com/watch?v=7dbXOQ77uS0
    student video, 2010
    7 min 35 sec
    n
    from The 
    Richardson Report
    Canada-U.S. differences
    click for link
    YouTube video
    1 min 12 sec

    quoting Hofstede..
    due to population numbers and country of origin
    Canada .. too many rules
    Darwinism
    - map of North America
    - immigration patterns
    - size of cultural groups
    - multiculturalism

    The Corona Virus
    4th week of Janaury 2020
    - a "teachable point"

    Contingency Planning

    Analyzed in the context of the 6 E's
    o Politics, Regulations
    o Economics
    o Social-Cultural
    o Technology
    o Geography
    o Competition

    What is at risk
    - population health
    - corp. profitability
    - government competency

     

    zzzzzzzz
    Chapter 4 Ethics
    2019 Text  5th Ed. 
    p. 127 - 143, 153 - 161

    The Most Corrupt 
    Business Sectors, 
    f
    according to the OECD report
     ...oecd-report.htm
    1. Extraction 
       - mining - logging
    2. Construction - building
    3. Transportation
      - roads, railways, bridges
    4. IT - telecommunications

    Culture and the Workplace
    2019 Text  5th Ed. p. 113-116

    Ethics and bribery
    b2
    .
    STUDENT VIDEOS
    ethics - previous videos by 
    former students
    CSR
    Corporate Social Responsibility
    diss
    - Obstructionist Stance
    J
    - Defensive Stance
    - Accommodative Stance
    - Proactive Stance
    .
    Case Study - Toyota p. 159
    Js
    .
    Case Study - Apartheid
    d
    Case Study - blood diamonds

    Case Study - Loblaws 2018
     .cbc.ca/news/.....TR quoted
    .
    ethics effected by the
    6 Environments
    f
    http://www.youtube.com/watch?v=OBUaopHHxYU
    you should watch on your own and make comments

    https://www.youtube.com/watch?v=nBA1ud6QtyE
    3 min 37 sec
    explanation of the origin of the word "Stakeholders"
    fs
    .
    Ethics and Whistleblowers
    ethics-whistleblowers.htm
    fss
    ethics re: Toyota
    http://watch.bnn.ca/#clip270260
    WTGR on BNN News
    need someone to find the correct URL link
    .
    Canada’s Fight against Foreign Bribery
    Eighteenth Annual Report to Parliament
     .international.gc.ca/..report

    ethics re: SNC Lavalin
    Feb-Apr 2019
    Lavalin was charged with paying bribes to Libya
    d
    click to see map.
    Minister Jody Wilson-Raybould
     - political power in Quebec
    M.Rempel summary / YouTube
    .
    Gerald Butts rebuttal / YouTube
    .
    Viral Marketing
    in the context of the 
    Cultural Environment
    Globalization of customers
    began June 12

    - 2013 Superbowl commercial
    - Jamaican VW 1 min 
    watch on your own
    - parody / spoof version 2 min
    watch on your own 
    .
    Viral videos depend
    on good story telling
    - grizzly bear story
    d
    2019 Superbowl Commercials
    WTGR's personal fav
    Verizon - honours First Responders
    .
    click
    explained "Green lights"

    Google - global branding
    - India partition video
    3min 32 sec
    a "story" of reunion that many cultures can relate to
    watch on your own

    - Saroo Brierley video 3min
    Cultural appropriation
    Toyota Swagger Wagon
    watch on your own
    Viral videos - emotional
    Bell Commercial / Dieppe 1 min
    watch on your own
    WTGR Flanders 1 min 27 sec
    watch on your own
    Bell, Poppy - school girl - Vet
    2015    1 min 30 sec
    watch on your own
    toronto.com/news-story
    Veteran Bill Cash'd story
     mother-son
    Chinese story -"more rice"
     
    Chapter 5 Theory

    PLC Product Life Cycle
    Text 5th Ed. p. 186

    4 Types of marketing opportunities explained
    - quick review from MRK106
    o Market Penetration 
    o Market Development 
    o Product Development 
    o Diversification
    ds
    http://www.youtube.com/watch?v=Jt1J7cxG9jA&feature=c4-overview&list=UUAtk_NQTEd9jP4hEI6lPUHA
    2 min 16 sec
    .
    Int'l Trade Theories

    Orientations
    o Product Orientation
    o Sales Orientation
    o Marketing Orientation
    review from MRK106
    dis
    click to view YouTube video
    video on 3 orientations

    Marketing Orientation for Int'l Business
    did June 12 Fri PM class
    for June 19 Fri AM class
    http://www.youtube.com/watch?v=qE4w4VwEdSU&list=UUAtk_NQTEd9jP4hEI6lPUHA
    Tim Hortons selling tea
    told students to watch and make comments
    - also
    McDonalds copying other menus
    Honda going from motorcyckles to cars ...Apple going from iMacs to iPhones ...Crown Royal bag for golf
    Chapter 6
    .
    Trade Barriers
    Rules and Regulations

    Govt Influence on Trade
    Government Intervention
    Protectionism and
    Gov't Trade Barriers
    Text 5th Ed. p. 212
    fonit

    Trade Barriers
    Rules and Regulations
    Tariffs
    dis
    Subsidies
    dss
    Dumping and C.B.S.A.
    partly did June 26 AM class
    did June 26 Fri PM class
    click to view
    1 min 29 sec
    ns
    dumping example 
    explained by students

    Quotas
    did partly June 26 Fri AM class
     

    Trade Barriers
    Rules and Regulations

    Tariffs
    Text 5th Ed. p. 205
    Tariffs "in the news" march 2018 because POTUS Trump threatened to put a tariff on Canadian Steel
    https://www.youtube.com/watch?v=F3_t9zu4Vdw
    5 min 24 sec
    noted
    This video is  a discussion of Tariffs
    Tariffs - basics
    Ad Valorem taxes
    WTO and tariffs
    negative effects on Americans
    positive effects on Americans
    negative effects on Canadians

    Subsidies
    Text 5th Ed. p. 205

    Trade Barriers
    Rules and Regulations 
    http://www.youtube.com/watch?v=jV-d7r0J8HU
     7 min 7 sec
    Rules and Regulations by Gov't that makes gloabl business difficult
    3 specific examples
    - raisins from Turkey
    - jam to Hong Kong
    - margarine / Walmart

    Quotas
    Voluntary Export Restraints
    Text 5th Ed. p. 208
    Local Content Requirements

    WTO
    Text 5th Ed. p. 224-229
     
     
    Chapter 7 FDI
    .
    FDI Foreign Direct Investment
     o FDI Concepts
    d
     o FDI in Canada
    d

    Source of FDI
    Text 5th Ed. p. 240

    Sovereignty Issues
    Text 5th Ed. p. 31, p.259
    d
    Prof. Demos Articles
     ....witiger.com/senecacollege
    /MRK460-Demos/
    used in 2019rd
    .
     
    Indicators of 
    economic supremacy
    d
    map of the world showing auto production
    Countries that
    o make planes, plane parts
    o make cell phones, phone parts
    o make cars, car parts
    (make = assemble)
    .
    Chapter 8
    .
    Multinational Market Regions and Market Groups
    related to Learning Objective 6
    European Union
    Text 5th Ed. p. 282-284
    Andean Pact
    Mercosur
    BRIC
    Caricom
    TPP Trans Pacific Partnership
    ASEAN
    APEC
    .
    OECD
    dT
    .
    Country Evaluation and Selection
    - choosing mktg  production sites, 
    - weighing variables
    Chapter 9 4X
    .
    Foreign Exchange Market
    4X
    READ THIS
    ......and try to incorporate some of it into your company report
    Currency Conversion
    Spot Exchange Rates
    Forward Exchange Rates

    Currency Swaps

    Countertrade
    Text 5th Ed. p. 335
     - Coke/Pepsi.Russia
    - Cuba-Canada cigars
    dU
     
    Chapter 10
    .
    Exchange Rate fluctuations
    Pegged Exchange Rate
    Floating Exchange Rate

    Central Bank
    Gold

    IMF
    Text 5th Ed. p. 348, 360-364
    s
    .
    World Bank
    Text 5th Ed. p. 349-350
    READ THIS
    ......and try to incorporate some of it into your company report
    .
    IMF / Moral Hazard
    .
    https://www.youtube.com/watch?v=ix5ST_m6_MI
    watch and make comments
    Text 5th Ed. p. 365
    diS
    .
    Chapter 11
    .
    Firm as a value chain
    The Role of Strategy
    Experience Curve
    Economies of scale
    Leveraging Core Competencies
    Pressures
    -for cost reductions
    -local responsiveness

    International Strategy
    Multidomestic strategy
    Global Strategy
    Transnational Strategy
     
     
    Political Risk

    0 Political Environment
    .
    Redberry
    Chevy Lumina in NYC
    Gator Teds - MJ
    French language laws
    .

    0 Political risk and  Contingency Planning
    .
    - Business continuity
    - Disaster recovery
    - Crisis management
    - Country risk analysis

    political risk actions
     - Confiscation
    -  Expropriation
    -  Domestication(Nationalization)

    Political and Legal environment
    0 Defensive / Integrative
    dS
    0 Personal risk
    s
    registration with the Canadian Embassy
    travel.gc.ca
    dS
     
    Canadian Government

    Canadian Government
    Partnerships and Organizations
     https://international.gc.ca/world...

    Cdn Gov't agencies
    CCC ccc.ca
    diT
    CBSA cbsa-asfc.gc.ca
    di
    EDC  edc.ca
    d
    DFAIT international.gc.ca
    .
    Chapter 12

    Should we expand or not
    Why Export
    READ THIS
    ......and try to incoporate some of it into your company report
    Proactive reasons

    details...redkalinka.com...
    Reactive reasons

    First Mover Advantages
    Text 5th Ed. p. 411
    - early bird gets the worm
    - 2nd mouse gets the cheese
     - MacDonalds - Subway

    Various 
    "Choice of Entry Modes"
    READ THIS
    ......and try to incoporate some of it into your company report
    Text 5th Ed. p. 414-422
    related to Learning Objective 5
    Strategies for International Expansion
    Collaborative  Arrangements
    READ THIS
    ......and try to incoporate some of it into your company report
    http://www.youtube.com/watch?v=Dy_3tvCrXao
    4 min

    - make comments on the video
    Indirect Exporting 
    Co-op or Piggyback Exporting
    Direct Exporting 
    Licensing
    Franchising
    Contract Manufacturing
    Management Contracts
    Turnkey Operations
    Joint Venture
     - Co-op Joint Venture
     - Equity Joint Venture
    Alliances
     - Strategic Alliances
     - Equity Alliances
    Wholly Owned Subsidiaries 
     - Acquisitions
     - Greenfield Operations
    Consortiums
    -

    Strategies for International Expansion
    HR staffing policies
    READ THIS
    ......and try to incoporate some of it into your company report
    Managing diverse workforce
    dT
     o Ethnocentrism
     o Polycentrism
     o Regiocentrism
     o Geocentrism

    HR - wage rate comparisons
    .
    https://www.youtube.com/watch?v=I847nFEnPmg
    d
    discussed Russell Peters video in the context of "accents"
     youtube.com/watch?
    v=z4KhEj0ai5E
    sh
    .

    -- 
    Video Assignment 
    2018 / 2020
    Ethics / Weather
    Details
    .
    STUDENT VIDEOS
    the first ones for July 2018
    https://www.youtube.com/watch?v=v7Cuby_KrtY&feature=youtu.be
    - demonstrates the importance of adding in subtitles
    up
    .
    and
    https://www.youtube.com/watch?v=FMdlNKUZxkw
    upl
    .-
    the first one for March 2018
    click to view
    -

    Chapter 15 

    Outsourcing and
    Offshoring
    .
    Offshoring to India, China
    Offhshoring moving to Mexico because of old NAFTA and now the CUSMA
    -------------------- 
    explained the ancient spice trade as a part of the origins of global business and the relationship to nutrition
    d

    --------------------------------
    Chapter 11
    The Int'l Marketing Mix
    - Products / Services

    Chapter 11
    Product Quality
    TQM 
    READ THIS
    ......and try to incorporate some of it into your company report
    https://www.youtube.com/watch?v=l0sq7WNz1c4&feature=youtu.be
    done by Vincent Chiu and Kevin Tu, 5 min 17 sec
    .
    why 99.9 accuracy is not enough when you make 10 million units
    diS
    .
    click to view
    n
    Prof. Richardson
    interviewed on CTV about car recalls re: 
    Product Quality
    Just In Time (J.I.T.)
    dS
    http://www.youtube.com/watch?v=RxTbkSg6v_s
    d
    .-  -  -  -  -  -  -  -
    Drones / UAVs
    Drones are potentially a part of JIT
    d

    Chapter 11
    Product Quality
    .
    Market Development 
    Market Penetration
    selling more to existing customers versus selling more to new customers
    http://www.youtube.com/watch?v=_rQzCL0FwX0
    di
    video on advantages of
    Market Development in the context of profile info on customers and outsourcing risks
    goes w the Outsourcing discussion
    ------------------------------------------------
    Universal Standards
    ISO 9000
    www.iso.org
    di
    Barriers to Entering Global Markets
    Protectionism
    Govt Influence on Trade

    Brands in int'l markets
    look for other examples of Canadian brands marketed outside Canada

    Country Image Effects on 
    Branding
    (read on your own)

    ExportFinancing
    CdnGovt
    dT
    - DFAIT, - CIDA
    - EDC, - CCC
    - PEMDs
    using the strategy of networking through industry associations
    http://www.witiger.com/internationalbusiness/countryinfoAssociations.htm

    ----------------------------------------------
    Chapter 12
    The International Marketing Mix: Distribution

    Trading Companies p. 380
    - keiretsu
    - sogoshosha
    d
    Using the Internet for distribution
    benefits and limitations
    d
    Freight Forwarders p. 394
    Canadian International Freight Forwarders Assoc
     www.ciffa.com
    ------------------------------------------
    Chapter 13
    The International Marketing Mix: Pricing

    Pricing Strategies
    - skimming
    - geographic pricing
    d

    p.423-425
    .
    .
    LCs Letters of Credit p. 428
    did
    -----------------------------------------------
    Chapter 14
    The International Marketing Mix: Integrated Communications

    Global Advertising p. 439

    Cultural Diversity
    d0

    Media (Social Media)

    Trade Shows / Fairs
    Trade Missions p. 461
    din
    -----------------------------------------------
    Chapter 17
    Trends effecting int'l marketing p. 531
    - online business
    - social media
    - multi-culturalism
    - tribal consumers p. 541
    ----------------------- 

    How and  why companies do an IPO
    d
    "go to the street"
    - list their stock on the stock market

    5 min 16 sec
    d
    - - - - - - - - - - - - 
    -----------------------. 
    Marketing Plan Presentations
    Presentation Tips

    Marketing Plan Group Project Details
    M

    click to make comments on the whole course
    Final Comments on the whole course for 2014, can be used for 2020
    nn
    -----------------------------------------------
    Presentation Tips
     witiger.com/tips.htm
    di
    - don't say numbers unless you compare
    - don't say dates unless you explain meaning
    - explained tap dancing
    - powerpoint not powersentances
    -  -  -  -  -  -  - 
     Global population trends 
    di


    Redneck Marketing ?

    1 min 18 sec
    did Jan 8th Wed class
    "Success leaves clues"
    Tony Robbins
    di
    .
    The Richardson Report
    series of mini lectures by WTGR on YouTube
    series of 8 videos done by T. RIchardson and M. Jagdeo 2018 Aug
    o The way business is taught
    o Canadian / Americans
    o Over population
    o  Artificial Intelligence
    o Vimy Ridge - tactics
    o America - China, bad marraige
    o Pyramids - not slave labour
    o Bitcoin
     ------------------------------------------

    .------------------------------------------
    countries over 200 million

    di
    -----------------------------------
    sulibreezy 2012
    Hate School/Love Education
    .
    (UTM) 2014 response

    2020 Sept
    Section SBB Tue.
    afternoon 2:25-5:05pm
    Sept 15th
    Sept 22th
    Sept 29th Video Assignment explained
    2020 Sept
    Oct 6th
    Oct 13th
    Oct 20th
    Oct 26-30 break week- no class
    Nov 3rd
    Nov 10th video assignment due
    Nov 17th
    Nov 24th
    Dec 1st
    Dec 8th last  class
    Dec 11th end of term
    Dec 21 grades posted

    (in a normal class, this course would end with a group presentation - due to Covid19, there will be an alternative evaluation online

    Section SCC Wed.
    morning 10:45-1:25pm
    Sept 16th
    Sept 23rd Video Assignment explained
    Sept 30th 
    Oct 7th
    Oct 14th
    Oct 21st
    Oct 26-30 break week- no class
    Nov 4th
    Nov 11th video assignment due
    Nov 11th, 11AM 
    Remembrance Day ceremony
    Nov 18th
    Nov 25th
    Dec 2nd
    Dec 9th
    Dec 11th end of term
    Dec 21 grades posted
    Section SAA Thu.
    afternoon 2:25-5:05pm
    Sept 17th
    Sept 24th
    Oct 1st Video Assignment explained
    Oct 8th
    Oct 15th
    Oct 22nd
    Oct 26-30 break week- no class
    Nov 5th
    Nov 12th video assignment due
    Nov 19th
    Nov 26th
    Dec 3rd
    Dec 10th
    Dec 11th end of term
    Dec 21 grades posted
    click
    Richardson, Louvre, Paris April 2017
    click
    .
    https://www.mheducation.ca/highereducation/products/9781259271809/connect+with+smartbook+online+access+for+global+business+today/ course text 2020 
    Global Business Today
    5th Edition

    Just the printed text
    9-781259-271250

    click the MRK460 book is in the "H" section for the first letter of the name of the first author on the spine, "Hill"
    click
    .2019 outline
    senecacollege.ca/ssos/fi.....MRK460&schoolCode=77
    .
    .
    .Prof. Tim Richardson
    tim.richardson"@"senecacollege.ca
    tel: 416-491-5050 ext 77534 Markham
    tel: 416-491-5050 ext 24544 Newnham
    http://www.youtube.com/watch?v=VgZGS3vvm_A Assignment - for ALL sections
    (done in Sept-Dec 2020)
    - topic, 
    Ethics, or the Geographic Environment

    Prof. Richardson describing the ethics assignment
    - due 2nd week in Nov 2020
    (the video to the left was done in 2012 but applies to 2020)

    - has to be done in a group of 5 ppl

    details
     ...MRK460/assignmentMRK460-2020.htm
     

    v.
    http://www.youtube.com/watch?v=bcuw9bMYgHY http://www.youtube.com/watch?v=8tXadb6IsKI http://www.youtube.com/watch?v=Zh_3o1npTEg http://www.youtube.com/watch?v=k1w28eG3jyA http://www.youtube.com/watch?v=xRrPMWWENhM http://www.youtube.com/watch?v=TI8JxwBvnII http://www.youtube.com/watch?v=wCxYyI_iWj0
    Read The Newspaper
    Part 1
    Read The Newspaper
    Part 2
    getting rich on the stock market
    Read The Newspaper
    Part 3
    learn an
    Industry Sector
    Read The Newspaper
    Part 4
    Business magazines
    are important
    Earning
    Class
    Participation
    Marks
    - basics
    Class
    Participation
    - how you earn the highest marks
    Class
    Participation
    - how they are calculated
    - the numbers
    ..
    http://www.youtube.com/watch?v=LxguksrUZfk http://www.youtube.com/watch?v=B7e9WSnC0Tk http://www.youtube.com/watch?v=ybZbld2gyLI http://www.youtube.com/watch?v=bsPyhq52IwU http://www.youtube.com/watch?v=FiLByz-IaAE&feature=youtu.be
    Group Work
    - what the Report should look like
    - binding, pages, table of contents
    Group Work / Reports Part 2
    The importance of using "Mature Language" in your writing
    Group Work / Reports Part 3
    important considerations
    Group Work / Reports Part 4
    Coordinating the submission
    Communication w group members
    Group Work / Reports Part 5
    The importance of spelling and grammar and how you can help each other

    Global Business and Marketing Plan

    Components

    DRAFT Grading Breakdown / Modes of Evaluation for  2020 Sept-Dec
     
    class work /  class participation-contribution 15% 20%
    details of how to earn participation - contribution marks

    45%
    Group Video Project 25%
    Group Video Project details
    Global business and marketing plan – Group report
    the 25% may be divided into a
    Pre Report Assignment 5%

    a final written report 20%

    - for March - April 2020 the final written report will be still 20%, but a small part will include a narrative of how you were able to do the reportby collaborating with your group members, did you meet in person, talk by phone, WhatsApp, Skype, use Google docs - describe how you "built" the report and who did what.

    5%
     

    25%
     

    Global Business and marketing plan – Group presentation (Video)
    - everybody in the group has to contribute to get the same mark
    - but not everybody has to speak during the presentation
    - contributing could include creating the PPT or making a video
    25%
    Midterm Test
    - short medium length answer essay questions done sequentially over the weeks in March
    .
    Final Exam
    There is no final exam in MRK460, and there has not been a final exam for several years. The emphasis is on learning the reality of the course content in the context of doing a large project about a company involved in global marketing and business, and sharing that work with other classmates in the form of a detailed presentation (now a YouTube video in 2020)
    .
    ...
     
     
     
     
    http://www.youtube.com/watch?v=bcuw9bMYgHY Read the newspaper on a regular basis

    Watch my YouTube video to understand why

    Part 1 www.youtube.com/watch?v=bcuw9bMYgHY
    (why this helps you in class, and in job hunting)

    Part 2 www.youtube.com/watch?v=8tXadb6IsKI
    ( a story abut how I made money on the stock market cause I read the newspaper and learned about a particular company)

    m
    ..
    http://www.dfait-maeci.gc.ca/menu-e.asp a site you should regularly visit for MRK 460
    and, if you want contact info for a fed gov employee 
    old link http://direct.srv.gc.ca/cgi-bin/direct500/
    http://www.dfait-maeci.gc.ca/canadexport/menu-en.asp old link http://www.dfait-maeci.gc.ca/canadexport/menu-en.asp
    strongly recommended you read the top stories from CanadExport once a month
    .\
    MRK460 2014 Jan-Apr 2014 outline used at Markham campus senecac.on.ca/cgi-bin/subject?s1=MRK460http://www.senecac.on.ca/ssos/findOutline.do?schoolCode=SMM&termCode=20141&subjectCode=MRK460
    MRK460 2012 Jan-Apr 2012 outline used at Markham campus senecac.on.ca/outlines/121/SMEB/MRK460.HTM
    MRK460 2010 Outline (summer 2010) used at Markham campus  senecac.on.ca/outlines/102/SMEB/MRK460.HTM
    MRK460 2008 Outline (summer 2008) used at Markham campus senecac.on.ca/outlines/082/SMEB/MRK460.HTM
    IBM600 2007 Outline as used at Markham campus   http://www.senecac.on.ca/outlines/071/FOB/IBM600.HTM
    IBM600 2008 Outline as used at Newnham campuss http://www.senecac.on.ca/outlines/081/FOB/IBM600.HTM

    ..
    "Engaging the audience"
    One student, Eddie Sirouspour in the wed section of MRK460 gave a prize to a member of the "student audience" when his group did their presentation Wed April 10th

    The prize was 2 tickets to see any favourite artist performing at the Festival's Mainstage Marquee Shows - i'd say this was a pretty impressive thing for Eddie to arrange and is a good example of a person trying to go "above and beyond" what is expected.

    Thanks Eddie, you made the Wed section memorable.
    WTGR

    cc
    click to see larger
    WTGR in Taipei, Taiwan, pointing out the Canadian Flag
    on the globe at Shen Pao-chen Hall

    cc
    misc.
     
     

    cc.. . .,,,,

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