Last Updated 2021 Thu Feb 25 2:00 pm
.
SENECA COLLEGE,  TORONTO 
.
MRK 460 - Global Marketing and Business
2021 Jan - Apr online
.
Zoom login link https://senecacollege-ca.zoom.us/

Learning Outcomes 2021 Jan - Expanded detailed version
.
Jan 2021 Feb Feb/March March / April
Before we begin discussing the topics, understand that a big part of marks for this course is "class participation / contribution", whichis mostly done by you making comments on the YouTube videos. Here is a video explanation, by screen capture video, of how to make comments on the YouTube videos. You can earm marks from the first week by making comments
https://www.youtube.com/watch?v=XseWefWbmZc
3 min 51 sec
noted Jan 12th Tue Section AA
noted Jan 13 Wed AM Sect DD
noted Jan 13 Wed PM Sect BB
noted Jan 14 Thu Sect CC

https://www.youtube.com/watch?v=p63SYCUiXJ0
5 min 19 sec
What is Global Marketing
- mkt dvlpmt vs mkt penetration
- 4Ps have to change
- Google News
 witiger.com/../4opportunities.htm
noted Jan 12th Tue Section AA
noted Jan 13 Wed AM Sect DD
noted Jan 13 Wed PM Sect BB
noted Jan 14 Thu Sect CC
.
https://www.youtube.com/watch?v=VSDORJFpKH8
6 min 42 sec
EVERY section should watch this
Very interesting intro to the MRK460 course, and the 6Es w scenes from the prof's house in 


IMPORTANT HELPFUL INTRO
https://www.youtube.com/watch?v=0rVx_sP40tY
7 min 2 sec
noted Jan 12th Tue Section AA
noted Jan 13 Wed AM Sect DD
noted Jan 13 Wed PM Sect BB
noted Jan 14 Thu Sect CC
.
Overall intro to the MRK460 webpage for this course and how you should look at it to see the info you need to know the topics.


First Class
Do we have a Quorum?
importance of vocabulary
did Jan 12 Tue Sect AA
did Jan 13 Wed AM Sect DD
did Jan 13 Wed PM Sect BB
did Jan 14 Thu Sect CC
reading the newspapers
did Jan 12 Tue Sect AA
did Jan 13 Wed AM Sect DD
did Jan 13 Wed PM Sect BB
did Jan 14 Thu Sect CC
business slang
"go to the street"
re: IPOs
Shopify
did Jan 12 Tue Sect AA
did Jan 13 Wed AM Sect DD
did Jan 13 Wed PM Sect BB
did Jan 14 Thu Sect CC
click
.
The original 2016 
CTV Shopify interview
w Prof. Richardson
noted Jan 12 Tue Sect AA
noted Jan 13 Wed AM Sect DD
noted Jan 13 Wed PM Sect BB
noted Jan 14 Thu Sect CC
.
SOPs, Go/no GO
noted Jan 19 Tue Sect AA
Takeaways
d

Tapdancing
did Jan 12 Tue Sect AA
did Jan 13 Wed AM Sect DD
for Jan 13 Wed PM Sect BB
did Jan 14 Thu Sect CC
Cultural appropriation
"Guerilla" marketing
Grizzly bear story(ies)
did Jan 12 Tue Sect AA
did Jan 20 Wed Sect DD
did Jan 20 Wed PM Sect BB

Email w cell number
i will call you back
https://www.youtube.com/watch?v=pfridDWR7mI&t=7s
did Jan 12 Tue Sect AA
did Jan 13 Wed AM Sect DD
did Jan 13 Wed PM Sect BB
did Jan 14 Thu Sect CC
-  -  -  -  -  -  -
"uncontrollable" 6E's 
6 Environments
did Jan 12 Tue Sect AA
did Jan 13 Wed AM Sect DD
did Jan 13 Wed PM Sect BB
did Jan 14 Thu Sect CC
"controllable" 4 P's
4 P's
did Jan 12 Tue Sect AA
did Jan 13 Wed AM Sect DD
for Jan 13 Wed PM Sect BB
did Jan 14 Thu Sect CC
- - - - - - - - - - - - - - - - - - - 
.
Chapter 1

Introduction
did  Jan 19 Tue Sect AA
did  Jan 20 Wed AM Sect DD
did  Jan 20 Wed PM Sect BB
for  Jan 21 Thu Sect CC
forBasics of Int'l Biz specific to Canada
(ever section should read this)
http://www.youtube.com/watch?v=Cbg7WNnEHw4
audio is good, video sux
video summary of the course
read on your own
--------------------------------------------
Difference between
Global Marketing and International Marketing
read on your own 
did  Jan 19 Tue Sect AA
did  Jan 20 Wed AM Sect DD
did  Jan 20 Wed PM Sect BB
------------------------------------
types of opportunities
(review from MRK106)
http://www.youtube.com/watch?v=Jt1J7cxG9jA&feature=c4-overview&list=UUAtk_NQTEd9jP4hEI6lPUHA
2 min 16 sec
did  Jan 19 Tue Sect AA
did  Jan 20 Wed AM Sect DD
did  Jan 20 Wed PM Sect BB
did  Jan 21 Thu Sect CC
o Market Penetration
o Market Development
did  Jan 19 Tue Sect AA
did  Jan 20 Wed AM Sect DD
did  Jan 20 Wed PM Sect BB
did  Jan 21 Thu Sect CC
    - Telus
    - Rogers (Fido)
    - Bell Mobility
o Product Development 
o Diversification
- relates to "why" companies do int'l biz
Steve Jobs / Apple
did  Jan 19 Tue Sect AA
did  Jan 20 Wed AM Sect DD
did  Jan 20 Wed PM Sect BB
did  Jan 21 Thu Sect CC
------------------------------------
Blackberry's
global marketing campaign
- for discussion throughout the term
related to Learning Objective 2,3
WTGR's Jan 2012 Toronto Star article re: Blackberry
click to see graphic click to see article
did  Jan 19 Tue Sect AA
did  Jan 20 Wed AM Sect DD
did  Jan 20 Wed PM Sect BB
did  Jan 21 Thu Sect CC


discussed failures of
improper segmentation
did  Jan 19 Tue Sect AA
did Jan 20 Wed AM Sect DD
did Jan 20 Wed PM Sect BB
for  Jan 21 Thu Sect CC
.
GoPro
- not doing so well in 2018
- competition from new features on Android and iPhones
did  Jan 19 Tue Sect AA
did  Jan 20 Wed AM Sect DD
did  Jan 20 Wed PM Sect BB
did  Jan 21 Thu Sect CC
lm
Globalization
Globalization of Customers
Globalization of Production
Globalization of Government 
did  Jan 19 Tue Sect AA
did  Jan 20 Wed AM Sect DD
for  Jan 20 Wed PM Sect BB
did Jan 21 Thu Sect CC
Globalization of Customers 
.
Globalization of Production

did  Jan 19 Tue Sect AA
did  Jan 20 Wed AM Sect DD
for  Jan 20 Wed PM Sect BB
did Jan 21 Thu Sect CC
.
Globalization of Government 
Text 5th Ed. p. 5-30
.
Modular form of global manufacturing / assembling
- explained in class
..
Globalization of Government 
WTO trade rulings
example - winter rims
CTC - Brazil
.
slowbalization

decrease in Globalization 

.
Big Mac Index
for  Jan 19 Tue Sect AA
for  Jan 20 Wed AM Sect DD
for  Jan 20 Wed PM Sect BB
for  Jan 21 Thu Sect CC
did not have time to discuss in Zoom, read online yourself)
.
Sustainable Development
for  Jan 19 Tue Sect AA
for  Jan 20 Wed AM Sect DD
for  Jan 20 Wed PM Sect BB
for  Jan 21 Thu Sect CC
did not have time to discuss in Zoom, read online yourself)
.
- watch the videos and make comments
Text 5th Ed. p. 39
https://www.youtube.com/watch?v=qDjXtQRe5uk&
1 min 50 sec
Sustainability
 - example of harvesting practices
- watch the videos and make comments
for  Jan 19 Tue Sect AA
for  Jan 20 Wed AM Sect DD
for  Jan 20 Wed PM Sect BB
for  Jan 21 Thu Sect CC
did not have time to discuss in Zoom, read online yourself)
.
Chapter 2
.
Canada's top companies
.
Canada's Trade and Investment
.for  Jan 19 Tue Sect AA
for  Jan 20 Wed AM Sect DD
for  Jan 20 Wed PM Sect BB
for  Jan 21 Thu Sect CC
did not have time to discuss in Zoom, read online yourself)
Canada - Branding
Country Image
.-



What we have done in the first 2 classes and what we will do in the 3rd week in Jan 26, 27, 28
youtube.com/watch?v=6ezGMiEyfR0
.
Geographic Environment
and "Climate Change"
.
 Physical/Geographic
 Environment
did  Jan 26 Tue Sect AA
did  Jan 27 Wed AM Sect DD
did  Jan 27 Wed PM Sect BB
for  Jan 28 Thu Sect CC
..
Climate and Topography
Weather extremes
did  Jan 26 Tue Sect AA
did Jan 27 Wed AM Sect DD
did  Jan 27 Wed PM Sect BB
for  Jan 28 Thu Sect CC

5 min 58 sec
T.R. interviewed on BNN
- watch the video COMPLETELY and make comments
FOR CLASS
did  Jan 26 Tue Sect AA
did  Jan 27 Wed AM Sect DD
did  Jan 27 Wed PM Sect BB
did  Jan 28 Thu Sect CC
.
http://www.youtube.com/watch?v=t_WmaynNXkU
5 min 46 sec
did Jan 26 Tue Sect AA
did  Jan 27 Wed AM Sect DD
did  Jan 27 Wed PM Sect BB
did Jan 28 Thu Sect CC

https://www.youtube.com/watch?v=Cofa4GGdO3E&feature=youtu.be
Weather Extremes effect on the food system
- globalization of grain markets
from students in 
MRK460 Jan-Apr 2019
 
Contingency Planning
.
Contingency planning
UTSC - exam contingency plan
outside the box
for  Jan 26 Tue Sect AA
did Jan 27 Wed AM Sect DD
did Jan 27 Wed PM Sect BB
for  Jan 28 Thu Sect CC
.
Sources of Information
.
sources of info
FOR CLASS
did  Jan 26 Tue Sect AA
did  Jan 27 Wed AM Sect DD
did  Jan 27 Wed PM Sect BB
did  Jan 28 Thu Sect CC
- governments
- associations
(updated Feb 2nd)
.
story about industry associations
ALL SECTIONS WATCH BEFORE CLASS
(relates to Inbound Marketing)
not done  Jan 26 Tue Sect AA
not done  Jan 27 Wed AM Sect DD
noted  Jan 27 Wed PM Sect BB
noted  Jan 28 Thu Sect CC
- corporate webpages
http://www.youtube.com/watch?v=wQko-o2Siq8
5 min 12 sec.
di
Diplomatic Posts
did  Jan 26 Tue Sect AA
did  Jan 27 Wed AM Sect DD
did  Jan 27 Wed PM Sect BB
did  Jan 28 Thu Sect CC
Embassy/High Commission
Consulate General
Consulate
.
https://www.youtube.com/watch?v=kIeQkreVIyo.
2 min 34 sec
explanation of embassies
noted  Jan 26 Tue Sect AA
did  Jan 27 Wed AM Sect DD
did  Jan 27 Wed PM Sect BB
did  Jan 28 Thu Sect CC

LIST OF EMBASSIES AND CONSULATES
 travel.gc.ca/...
link March 2018
look to seee the full list of where Canada has an Embassy or Consulatez

Video explaining the Video Assignment
https://www.youtube.com/watch?v=YUQLjlVqrn0&feature=youtu.be
4 min 52 sec
uploaded Feb 2nd 
00:30am
Prof Richardson "out in the garage" explaining the video assignment
did  Feb 2 Tue Sect AA
did  Feb 3 Wed AM Sect DD
did  Feb 3 Wed PM Sect BB
for  Feb 4 Thu Sect CC

Video explaining what we are doing Feb 2nd, 3rd, 4th
VERY VERY 
USEFUL TO SEE THIS
https://youtu.be/98U5qgLfQGQ
6 min 34 sec
uploaded Feb 2nd 
00:55am
Watch this and make comments
did  Feb 2 Tue Sect AA
did Feb 3 Wed AM Sect DD
did Feb 3 Wed PM Sect BB
for Feb 4 Thu Sect CC
.
Chapter 3
.
the problem with cultural differences
.
Cultural environment
did  Feb 2 Tue Sect AA
did  Feb 3 Wed AM Sect DD
did  Feb 3 Wed PM Sect BB
for  Feb 4 Thu Sect CC

- marketing to diasporas
- rules for Doing Business across Cultures
http://www.youtube.com/watch?v=Pmb_dDQ-h6o
YouTube video
watch, and make comments
4 min 20 sec
did  Feb 2 Tue Sect AA
did  Feb 3 Wed AM Sect DD
did  Feb 3 Wed PM Sect BB
for  Feb 4 Thu Sect CC
,d
Translation problems
read on your own
.
mother tongue marketing
marketing to different cultures - 
https://youtu.be/6tBOO10ggsE
3 min 24 sec
added Feb 16th
WTGR (2010) explaining the reason 
for the Mother Tongue Mktg unit
noted  Feb 17 Wed AM Sect DD
.
"DIASPORA"
- discussed Diaspora
did  Feb 2 Tue Sect AA
did  Feb 3 Wed AM Sect DD
did  Feb 3 Wed PM Sect BB
for  Feb 4 Thu Sect CC
.
https://youtu.be/xHIkEOukE-w
1 min 25 sec
added Feb 9th
make a Diaspora video
noted  Feb 3 Wed AM Sect DD
noted  Feb 3 Wed PM Sect BB
.
economist.com/node/21538742
 Mother tongue marketing on wordpress https://mothertongue
marketing.wordpress.com/
built by Alina M, Kristina K, and Asia B in March 2015
 
Chapter 3
- Hofstede
1.Uncertainty Avoidance 
 2.Power Distance
 3.Masculinity-Feminity 
 4.Individualism-Collectivism
did  Feb 2 Tue Sect AA
for  Feb 3 Wed AM Sect DD
did  Feb 17 Wed PM Sect BB
for  Feb 4 Thu Sect CC
.
- rules for doing business across cultures
 
.
World Maps
..
introduced map of 
Canada - USA
larger view
4 min 52 sec
 youtu.be/WJeM6DUkqaY
make comments on the video
map - differences
above the 49th
above the 60th
did  Feb 2 Tue Sect AA
did  Feb 3 Wed AM Sect DD
did  Feb 3 Wed PM Sect BB
for  Feb 4 Thu Sect CC
.
.
North America vs. Europe

video uploaded Oct 6th 11pm
youtu.be/s6Fgve2H6GI
make comments on the video
did  Feb 2 Tue Sect AA
did Feb 3 Wed AM Sect DD
did  Feb 3 Wed PM Sect BB
did  Feb 4 Thu Sect CC

World population map
source - The Economist magazine
video uploaded Oct 6th 11pm
youtu.be/7orOch446dw
make comments on the video
graphic for background to general discussion about Global Marketing
FOR CLASS
did  Feb 2 Tue Sect AA
did  Feb 3 Wed AM Sect DD
did  Feb 3 Wed PM Sect BB
did  Feb 4 Thu Sect CC
.
Europe population map
click
FOR CLASS
did  Feb 2 Tue Sect AA
did  Feb 3 Wed AM Sect DD
did  Feb 3 Wed PM Sect BB
did  Feb 4 Thu Sect CC

graphic for background to general discussion about Global Marketing

countries over 200 million
http://www.witiger.com/senecacollege/population2017.jpg
 

,
Canada - U.S.A.
.
 o NAFTA 

2020
 o USMCA  the American 
 o CUSMAthe Canadian website
 .
Fundamental differences between Canada and the USA
CAN-US relations
for  Feb 9 Tue Sect AA
for  Feb 10 Wed AM Sect DD
for  Feb 10 Wed PM Sect BB
for  Feb 11 Thu Sect CC
.
https://www.youtube.com/watch?v=7dbXOQ77uS0
student video (UTSC) , 2010
7 min 35 sec
Watch on your own
for  Feb 9 Tue Sect AA
for  Feb 10 Wed AM Sect DD
for  Feb 10 Wed PM Sect BB
for  Feb 11 Thu Sect CC


from The 
Richardson Report
Canada-U.S. differences
click for link
V E R Y  F U N N Y
YouTube video
1 min 12 sec
make comments on the video
for  Feb 9 Tue Sect AA
for  Feb 10 Wed AM Sect DD
for  Feb 10 Wed PM Sect BB
for  Feb 11 Thu Sect CC

quoting Hofstede..
due to population numbers and country of origin
Canada .. too many rules
Darwinism
- map of North America
- immigration patterns
- size of cultural groups
- multiculturalism

The Corona Virus
which began March 2020

Contingency Planning
.
Analyzed in the context of the 6 E's
o Politics, Regulations
o Economics
o Social-Cultural
o Technology
o Geography
o Competition

What is at risk
- population health
- corp. profitability
- government competency

zzzzzzzz
Chapter 4 Ethics
2019 Text  5th Ed. 
p. 127 - 143, 153 - 161
.
Ethics and bribery
FOR CLASS
did  Feb 9 Tue Sect AA
did  Feb 10 Wed AM Sect DD
did  Feb 10 Wed PM Sect BB
did  Feb 11 Thu Sect CC
.
ethics effected by the
6 Environments
http://www.youtube.com/watch?v=OBUaopHHxYU
2 min 27 sec
.



The Most Corrupt 
Business Sectors, 
according to the OECD report
 ...oecd-report.htm
1. Extraction 
   - mining - logging
2. Construction - building
3. Transportation
  - roads, railways, bridges
4. IT - telecommunications


CSR Corporate 
Social Responsibility
FOR CLASS
did Feb 9 Tue Sect AA
did  Feb 10 Wed AM Sect DD
did  Feb 10 Wed PM Sect BB
did  Feb 11 Thu Sect CC
- Obstructionist Stance
- Defensive Stance
- Accommodative Stance
- Proactive Stance

CSR video
humourous look at the 4 stances by UTSC Students in 2014

1 min 48 sec
Uploaded Feb 16
noted  Feb 17 Wed AM Sect DD
noted Feb 17 Wed PM Sect BB



Culture and the Workplace
2019 Text  5th Ed. p. 113-116
..
STUDENT VIDEOS
ethics - previous videos by 
former students


Ethics and Whistleblowers
ethics-whistleblowers.htm
FOR CLASS
for  Feb 9 Tue Sect AA
for  Feb 10 Wed AM Sect DD
for  Feb 10 Wed PM Sect BB
for  Feb 11 Thu Sect CC

ethics re: Toyota
http://watch.bnn.ca/#clip270260
WTGR on BNN News
(event data recorder)
did  Feb 9 Tue Sect AA
did  Feb 10 Wed AM Sect DD
did  Feb 10 Wed PM Sect BB
did  Feb 11 Thu Sect CC

Case Study - Toyota 
"sticky pedal" recall Jan 2010
Toyota Student Video 1
https://www.youtube.com/watch?v=y9HC8a44NUw&feature=youtu.be
3 min 24 sec
Uploaded Feb 16
watch and make comments
noted  Feb 17 Wed AM Sect DD

Case Study - Toyota 
"sticky pedal" recall Jan 2010
Toyota Student Video 2
https://www.youtube.com/watch?v=SQdIs8AylL0
5 min 14 sec
Uploaded Feb 16
watch and make comments
noted  Feb 17 Wed AM Sect DD
.



Case Study - Apartheid
Canada led boycott of South Africa
did  Feb 9 Tue Sect AA
did  Feb 10 Wed AM Sect DD
did  Feb 10 Wed PM Sect BB
did  Feb 11 Thu Sect CC
.
Case Study - blood diamonds
did  Feb 9 Tue Sect AA
did  Feb 10 Wed AM Sect DD
did  Feb 10 Wed PM Sect BB
did  Feb 11 Thu Sect CC

Case Study - Loblaws 2018
 .cbc.ca/news/.....TR quoted
for  Feb 9 Tue Sect AA
for  Feb 10 Wed AM Sect DD
for  Feb 10 Wed PM Sect BB
for  Feb 11 Thu Sect CC
noted  Feb 17 Wed AM Sect DD
.



https://www.youtube.com/watch?v=nBA1ud6QtyE
3 min 37 sec
explanation of the origin of the word "Stakeholders"
FOR CLASS
did  Feb 9 Tue Sect AA
did  Feb 10 Wed AM Sect DD
did  Feb 10 Wed PM Sect BB
did  Feb 11 Thu Sect CC
.
Canada’s Fight against Foreign Bribery
Eighteenth Annual Report to Parliament
 .international.gc.ca/..report

ethics re: SNC Lavalin
Feb-Apr 2019
Lavalin was charged with paying bribes to Libya
noted  Feb 17 Wed AM Sect DD
click to see map.
Minister Jody Wilson-Raybould
 - political power in Quebec
M.Rempel summary / YouTube
.
Gerald Butts rebuttal / YouTube
.
Viral Marketing
for  Feb 16 Tue Sect AA
did  Feb 10 Wed AM Sect DD
for  Feb 10 Wed PM Sect BB
for  Feb 11 Thu Sect CC
in the context of the 
Cultural Environment
Globalization of customers
https://youtu.be/yRDlPQgRzl0
3 min 25 sec
Super Bowl and Viral Videos
New Video added 2021 Feb 8th
for  Feb 16 Tue Sect AA
did  Feb 10 Wed AM Sect DD
for  Feb 10 Wed PM Sect BB
for  Feb 11 Thu Sect CC
.
Viral Marketing
Guerilla Marketing
.New Video 2020 Oct 14
https://youtu.be/IZ7oO847zzY
did  Feb 10 Wed AM Sect DD
did  Feb 10 Wed PM Sect BB
.
explaining the concept of what is "Asymmetrical" as it relates to Guerilla Mktg
 
Guerilla Marketing
Part 2
New Video Oct 26
explaining Asymmetrical
https://youtu.be/uhKHj88sMQ4

- 2013 Superbowl commercial
- Jamaican VW 1 min 
watch on your own
- parody / spoof version 2 min
watch on your own 
.
Viral videos depend
on good story telling
- Grizzly Bear stories
 
2019 Superbowl Commercials
WTGR's personal fav
Verizon - honours First Responders
.
click
explained "Green lights"
noted  Feb 17 Wed AM Sect DD
noted Feb 17 Wed PM Sect BB

Google - global branding
- India partition video
3min 32 sec
a "story" of reunion that many cultures can relate to
watch on your own
.
- Saroo Brierley video 3min
Cultural appropriation
Toyota Swagger Wagon
watch on your own
Viral videos - emotional
.
 mother-son
Chinese story -"more rice"

Challenge
find other "ethnic" Viral Videos that "represent the culture of the participants
 https://youtu.be/i08HcwcDahA

Chapter 5 Theory

Int'l Trade Theories

Orientations
o Product Orientation
o Sales Orientation
o Marketing Orientation
review from MRK106
for  Feb 16 Tue Sect AA tech fail
did  Feb 23 Tue Sect AA
did  Feb 17 Wed AM Sect DD
did  Feb 17 Wed PM Sect BB
for  Feb 18 Thu Sect CC
click to view YouTube video
video on 3 orientations
using the example of selling a diving watch

Marketing Orientation for Int'l Business
for  Feb 16 Tue Sect AA tech fail
did  Feb 23 Tue Sect AA
did  Feb 17 Wed AM Sect DD
did  Feb 17 Wed PM Sect BB
for  Feb 18 Thu Sect CC
http://www.youtube.com/watch?v=qE4w4VwEdSU&list=UUAtk_NQTEd9jP4hEI6lPUHA
Tim Hortons selling tea
told students to watch and make comments
did  Feb 17 Wed AM Sect DD
did  Feb 23 Tue Sect AA
- also
McDonalds copying other menus
Honda going from motorcyckles to cars ...Apple going from iMacs to iPhones ...Crown Royal bag for golf
Chapter 6
..
Govt Influence on Trade
for  Feb 16 Tue Sect AA tech fail
did  Feb 23 Tue Sect AA
did  Feb 17 Wed AM Sect DD
did  Feb 17 Wed PM Sect BB
for  Feb 18 Thu Sect CC
.
Trade Barriers
Rules and Regulations
Government Intervention
Protectionism and
Gov't Trade Barriers
Quotas
Voluntary Export Restraints
Local Content Requirements

Dumping and C.B.S.A.
Canada Border Services Agency
cbsa-asfc.gc.ca
for  Feb 16 Tue Sect AA tech fail
did  Feb 23 Tue Sect AA
did  Feb 17 Wed AM Sect DD
did  Feb 17 Wed PM Sect BB
for  Feb 18 Thu Sect CC
click to view
1 min 29 sec
make comments on the video
dumping example 
explained by students
.
Canada Border Services Agents
in action keeping us safe - humour
https://www.youtube.com/watch?v=AldVqHMxFXA
from This Hour has 22 minutes
.
Tariffs
for  Feb 16 Tue Sect AA tech fail
did  Feb 23 Tue Sect AA
did  Feb 17 Wed AM Sect DD
did  Feb 17 Wed PM Sect BB
for  Feb 18 Thu Sect CC
Tariffs "in the news" march 2018 because POTUS Trump threatened to put a tariff on Canadian Steel
https://www.youtube.com/watch?v=F3_t9zu4Vdw
2018 video made in MRK460
5 min 24 sec
for 2021, watch on your own and make comments
for  Feb 16 Tue Sect AA tech fail
did  Feb 23 Tue Sect AA
did  Feb 17 Wed AM Sect DD
did  Feb 17 Wed PM Sect BB
for  Feb 18 Thu Sect CC
This video is  a discussion of Tariffs
Tariffs - basics
Ad Valorem taxes
WTO and tariffs
negative effects on Americans
positive effects on Americans
negative effects on Canadians
.
Subsidies
for  Feb 16 Tue Sect AA tech fail
did Feb 23 Tue Sect AA
did  Feb 17 Wed AM Sect DD
did  Feb 17 Wed PM Sect BB
for  Feb 18 Thu Sect CC
Text 5th Ed. p. 205
.
Rules and Regulations by Gov't that makes global business difficult
http://www.youtube.com/watch?v=jV-d7r0J8HU
 7 min 7 sec
make comments on the video
3 specific examples
- raisins from Turkey
- jam to Hong Kong
- margarine / Walmart
did Feb 23 Tue Sect AA
did  Feb 17 Wed AM Sect DD
did  Feb 17 Wed PM Sect BB
??? Thu Sect CC
.
Chapter 7 FDI
.
FDI Foreign Direct Investment
 o FDI Concepts
did Feb 23 Tue Sect AA
did Feb 24  Wed AM Sect DD
did Feb 24  Wed PM Sect BB
did Feb 25 Thu Sect CC

FDI in Canada
.
FDI and Sovereignty Issues
did Feb 23 Tue Sect AA
did Feb 24  Wed AM Sect DD
did Feb 24  Wed PM Sect BB
did Feb 25 Thu Sect CC

FDI 
Country Evaluation 
and Selection
- choosing mktg  production sites,
- weighing variables
..
Indicators of 
economic supremacy
did Feb 23 Tue Sect AA
did Feb 24  Wed AM Sect DD
did Feb 24  Wed PM Sect BB
did Feb 25 Thu Sect CC
map of the world showing auto production
Countries that
o make planes, plane parts
o make cell phones, phone parts
o make cars, car parts
(make = assemble)
.
Chapter 8
.
Multinational Market Regions and Market Groups
related to Learning Objective 6
European Union
fA
Andean Pact
Mercosur
BRIC
Caricom
TPP Trans Pacific Partnership
ASEAN
APEC



OECD
education by gender chart
OECD is a great source of trade 
stats for doing Int'l Mktg Research
did Feb 23 Tue Sect AA
did Feb 24  Wed AM Sect DD
??? Feb 24  Wed PM Sect BB
did Feb 25 Thu Sect CC


WTO 
World Trade Organization
WTGR interview on CBC about the WTO
https://www.youtube.com/watch?v=SrxoPz0ezAM&feature=youtu.be
WTGR  on CBC about WTO
5 min 21 sec
added Feb 17
for Feb 23 Tue Sect AA
for Feb 24  Wed AM Sect DD
for Feb 24  Wed PM Sect BB
for Feb 25 Thu Sect CC
 
Chapter 9  For Ex (4X)
.

Foreign Exchange Market
also referred to as ForEx or 4X

READ THIS
......and try to incorporate some of it into your company report
for Feb 23 Tue Sect AA
for Feb 24  Wed AM Sect DD
for Feb 24  Wed PM Sect BB
for Feb 25 Thu Sect CC

4X topics
Currency Conversion
Spot Exchange Rates
Forward Exchange Rates
Currency Swaps



Countertrade
.

- Coke/Pepsi.Russia
- Cuba-Canada cigars
did Feb 23 Tue Sect AA
did Feb 24  Wed AM Sect DD
did Feb 24  Wed PM Sect BB
did Feb 25 Thu Sect CC
.
Chapter 10
.
Exchange Rate fluctuations
Pegged Exchange Rate
Floating Exchange Rate

Central Bank
Gold
.
World Bank
READ THIS
......and try to incorporate some of it into your company report
for Mar 9 Tue Sect AA
for Mar 10 Wed AM Sect DD
for Mar 10 Wed PM Sect BB
for Mar 11 Thu Sect CC
.
IMF
International Monetary Fund
READ THIS
......and try to incorporate some of it into your company report
for Mar 9 Tue Sect AA
for Mar 10 Wed AM Sect DD
for Mar 10 Wed PM Sect BB
for Mar 11 Thu Sect CC

IMF / Moral Hazard
for Mar 9 Tue Sect AA
for Mar 10 Wed AM Sect DD
for Mar 10 Wed PM Sect BB
for Mar 11 Thu Sect CC
https://www.youtube.com/watch?v=ix5ST_m6_MI
watch and make comments
..
Chapter 11
.
Firm as a value chain
The Role of Strategy
Experience Curve
Economies of scale
Leveraging Core Competencies
Pressures
-for cost reductions
-local responsiveness

International Strategy
Multidomestic strategy
Global Strategy
Transnational Strategy
.
Political Risk
Political Environment
for Mar 9 Tue Sect AA
for Mar 10 Wed AM Sect DD
for Mar 10 Wed PM Sect BB
for Mar 11 Thu Sect CC
Redberry
Chevy Lumina in NYC
Gator Teds - MJ
French language laws
.
Political risk and  Contingency Planning
for Mar 9 Tue Sect AA
for Mar 10 Wed AM Sect DD
for Mar 10 Wed PM Sect BB
for Mar 11 Thu Sect CC
- Business continuity
- Disaster recovery
- Crisis management
- Country risk analysis
.
political risk actions
 - Confiscation
-  Expropriation
-  Domestication(Nationalization)
 
https://www.youtube.com/watch?v=1UQpwAUgKsI overall intro to contingency planning 

Mar 2020
2 min 19 sec

.
Political and Legal environment
0 Defensive / Integrative
for Mar 9 Tue Sect AA
for Mar 10 Wed AM Sect DD
for Mar 10 Wed PM Sect BB
for Mar 11 Thu Sect CC
0 Personal risk
for Mar 9 Tue Sect AA
for Mar 10 Wed AM Sect DD
for Mar 10 Wed PM Sect BB
for Mar 11 Thu Sect CC

video 4 min
4 min 24 sec
WTGR summarizing the Personal Risk page
for Mar 9 Tue Sect AA
for Mar 10 Wed AM Sect DD
noted Mar 10 Wed PM Sect BB
for Mar 11 Thu Sect CC
..
created / uploaded 2020 Nov 5th
ALL sections should watch this

fA
registration with the Canadian Embassy
travel.gc.ca
fA
.>
contingency planning for 
personal risk situations

1 min 55 sec
"Grab Bag" Part 1
for Mar 9 Tue Sect AA
for Mar 10 Wed AM Sect DD
for Mar 10 Wed PM Sect BB
for Mar 11 Thu Sect CC
.
"Grab Bag" Part 2.

.
Canadian Government
.
Canadian Government
Partnerships and Organizations
 https://international.gc.ca/world...

Cdn Gov't agencies
CCC ccc.ca



EDC  edc.ca
d
DFAIT international.gc.ca
.
Chapter 12

Should we expand or not
Why Export
for Mar 9 Tue Sect AA
for Mar 10 Wed AM Sect DD
for Mar 10 Wed PM Sect BB
for Mar 11 Thu Sect CC
READ THIS
......and try to incoporate some of it into your company report
Proactive reasons

details...redkalinka.com...
Reactive reasons
.
First Mover Strategies
"early bird gets the worm"
versus
"second mouse gets the cheese"
YouTube video - Part 1
Prof. Steve Litt and Prof. Tim Richardson
Richardson and Litt
for Mar 9 Tue Sect AA
for Mar 10 Wed AM Sect DD
noted Mar 10 Wed PM Sect BB
for Mar 11 Thu Sect CC

YouTube video - Part 2
https://www.youtube.com/watch?v=pbBw-O_CAWw&feature=youtu.be
Prof. Steve Litt
First Mover Advantages
for Mar 9 Tue Sect AA
for Mar 10 Wed AM Sect DD
for Mar 10 Wed PM Sect BB
for Mar 11 Thu Sect CC
Text 5th Ed. p. 411
- early bird gets the worm
- 2nd mouse gets the cheese



spotting trends
Ranger
 youtube.com/watch?v=a5JomDDBSio
for Mar 9 Tue Sect AA
for Mar 10 Wed AM Sect DD
for Mar 10 Wed PM Sect BB
for Mar 11 Thu Sect CC


Various 
"Choice of Entry Modes"
for Mar 9 Tue Sect AA
for Mar 10 Wed AM Sect DD
for Mar 10 Wed PM Sect BB
for Mar 11 Thu Sect CC
READ THIS
......and try to incoporate some of it into your company report
.
related to Learning Objective 5
Strategies for International Expansion
Collaborative  Arrangements
for Mar 9 Tue Sect AA
for Mar 10 Wed AM Sect DD
for Mar 10 Wed PM Sect BB
for Mar 11 Thu Sect CC
READ THIS
......and try to incorporate some of it into your company report
http://www.youtube.com/watch?v=Dy_3tvCrXao
4 min
told them to read this
- make comments on the video
Indirect Exporting 
Co-op or Piggyback Exporting
Direct Exporting 
Licensing
Franchising
Contract Manufacturing
Management Contracts
Turnkey Operations
Joint Venture
 - Co-op Joint Venture
 - Equity Joint Venture
Alliances
 - Strategic Alliances
 - Equity Alliances
Wholly Owned Subsidiaries 
 - Acquisitions
 - Greenfield Operations
Consortiums
.
.

Strategies for International Expansion
HR staffing policies
READ THIS

......and try to incoporate some of it into your company report
Managing diverse workforce
A
 o Ethnocentrism
 o Polycentrism
 o Regiocentrism
 o Geocentrism
.
HR - wage rate comparisons
d
- asked students for an update

https://www.youtube.com/watch?v=I847nFEnPmg
d
discussed Russell Peters video in the context of "accents"
 youtube.com/watch?
v=z4KhEj0ai5E
sh
..
 
Chapter 15 

Outsourcing and
Offshoring
d
Offshoring to India, China
Offhshoring moving to Mexico because of old NAFTA and now the CUSMA
--------------------
explained the ancient spice trade as a part of the origins of global business and the relationship to nutrition
d

--------------------------------
Chapter 11
The Int'l Marketing Mix
- Products / Services

Chapter 11
Product Quality
TQM 
d
READ THIS
......and try to incorporate some of it into your company report
https://www.youtube.com/watch?v=l0sq7WNz1c4&feature=youtu.be
done by Vincent Chiu and Kevin Tu, 5 min 17 sec
.
why 99.9 accuracy is not enough when you make 10 million units
diS
.
click to view
n
Prof. Richardson
interviewed on CTV about car recalls re: 
Product Quality
Just In Time (J.I.T.)
d
click
made/uploaded Dec 2nd 2020
WTGR discussing JIT in the auto parts industry

http://www.youtube.com/watch?v=RxTbkSg6v_s
A student talkiing about how his father uses JIT in his business
.-  -  -  -  -  -  -  -
Drones / UAVs
Drones are potentially a part of JIT
A
.
Chapter 11
Product Quality
..
Market Development 
Market Penetration
selling more to existing customers versus selling more to new customers
http://www.youtube.com/watch?v=_rQzCL0FwX0
di
video on advantages of
Market Development in the context of profile info on customers and outsourcing risks
goes w the Outsourcing discussion
------------------------------------------------
Universal Standards
ISO 9000
www.iso.org
di
Barriers to Entering Global Markets
Protectionism
Govt Influence on Trade

Brands in int'l markets
look for other examples of Canadian brands marketed outside Canada
.
Country Image Effects on 
Branding
(read on your own)
.
ExportFinancing
CdnGovt
di
- DFAIT, - CIDA
- EDC, - CCC
- PEMDs
using the strategy of networking through industry associations
http://www.witiger.com/internationalbusiness/countryinfoAssociations.htm
.
WTGR, Bitcoin documentarry
Oct 2013
 tvo.org/video/
tim-richardson-
buying-with-bitcoin
----------------------------------------------
Chapter 12
The International Marketing Mix: Distribution

Trading Companies p. 380
- keiretsu
- sogoshosha
d
Using the Internet for distribution
benefits and limitations
d
Freight Forwarders p. 394
Canadian International Freight Forwarders Assoc
 www.ciffa.com
------------------------------------------
Chapter 13
The International Marketing Mix: Pricing

Pricing Strategies
- skimming
- geographic pricing
d

p.423-425
.
.
LCs Letters of Credit p. 428
did
-----------------------------------------------
Chapter 14
The International Marketing Mix: Integrated Communications

Global Advertising p. 439

Cultural Diversity
d0

Media (Social Media)

Trade Shows / Fairs
Trade Missions p. 461
din
-----------------------------------------------
Chapter 17
Trends effecting int'l marketing p. 531
- online business
- social media
- multi-culturalism
- tribal consumers p. 541
----------------------- 

How and  why companies do an IPO
d
"go to the street"
- list their stock on the stock market

5 min 16 sec
d
- - - - - - - - - - - - 
-----------------------. 
Marketing Plan Presentations
Presentation Tips

Marketing Plan Group Project Details
M

click to make comments on the whole course
Final Comments on the whole course for 2014, can be used for 2020
nn
-----------------------------------------------
Presentation Tips
 witiger.com/tips.htm
di
- don't say numbers unless you compare
- don't say dates unless you explain meaning
- explained tap dancing
- powerpoint not powersentances
-  -  -  -  -  -  - 
 Global population trends
di


Redneck Marketing ?

1 min 18 sec
did Jan 8th Wed class
"Success leaves clues"
Tony Robbins
di
.



The Richardson Report
series of mini lectures by WTGR on YouTube
series of 8 videos done by T. RIchardson and M. Jagdeo 2018 Aug
o The way business is taught
o Canadian / Americans
o Over population
o  Artificial Intelligence
o Vimy Ridge - tactics
o America - China, bad marraige
o Pyramids - not slave labour
o Bitcoin
 
 
Grizzly Bear Stories
.https://www.natureconservancy.ca/en/what-we-do/resource-centre/featured-species/mammals/grizzly_bear.html
https://youtu.be/S0E0HFiGT_k
did  Jan 19 Tue Sect AA
did Jan 20 Wed Sect DD
did  Jan 20 Wed PM Sect BB
did  Jan 21 Thu Sect CC
Part 1
The need for compelling story telling
7 min 59 sec
.
https://youtu.be/pFJkQdZ7FdE
- make comments on the video
Part 2
Teaching and Learning using "Grizzly Bear Stories"

Video Assignment 
2021
Ethics / Weather
Details
.
STUDENT VIDEOS

the first one for Oct 2020
Group E
Joel, German, Tiffany, Tanmay, Harmnpreet
https://www.youtube.com/
watch?v=u6KWF21PmqQ
link added Oct 6, 2:26 pm

the first one for March 2018
click to view
Ethics Story
about Abercrombie ? Fitch
re: attractive employees and clothing sizes
.
https://www.youtube.com/watch?v=FMdlNKUZxkw
Ethics Story
about the 2 black men who asked to use the washroom, and the Starbucks manager called the police

-.

-----------------------------------
sulibreezy 2012
Hate School/Love Education
.
(UTM) 2014 response
 
 
Tue class  Section SBB

companies picked for the final project

Canada Goose
AMD / CPUs tech
Zara Fashion
Roots
McCain Foods
IMAX

 

Wed class  Section SCC

companies picked for the final project

Forest machinery
Lululemon
meat company
Canada Goose

 

Thu class  Section SAA

companies picked for the final project

Nike
Uniglobe fashion
McDonalds / Harveys

 


 
 
 
 
Nov 11th
Bell Commercial / Dieppe 1 min
watch on your own
WTGR Flanders 1 min 27 sec
watch on your own
Bell, Poppy - school girl - Vet
2015    1 min 30 sec
watch on your own
toronto.com/news-story
Veteran Bill Cash'd story
.

Section SAA Tue.
morning 10:45-1:25 
Jan 12th
Jan 19th
Jan 26th Video
Assignment explained
Feb 2nd
Feb 9th
Feb 16th
Feb 23
Feb 23
Mar 1 - 5 break week- no class
Mar 9th
Mar 16th Video Assignment due
Mar 23rd
Mar 30th
Apr 6th last  class
end of term
PROJECT DUE Apr 9th
Section SDD Wed AM.
morning 10:45-1:25pm
Jan 13th
Jan 20th
Jan 27th Video
Assignment explained
Feb 3rd
Feb 10th
Feb 17th
Feb 24
Feb 24
Mar 1 - 5 break week- no class
Mar 10th
Mar 17th Video Assignment due
Mar 24th
Mar 31st
Apr 7th last  class
end of term
PROJECT DUE Apr 9th
Section SBB Wed PM.
aft 2:25pm - 5:00 10:45-1:25pm
Jan 13th
Jan 20th
Jan 27th Video
Assignment explained
Feb 3rd
Feb 10th
Feb 17th
Feb 24
Feb 24
Mar 1 - 5 break week- no class
Mar 10th
Mar 17th Video Assignment due
Mar 24th
Mar 31st
Apr 7th last  class
end of term
PROJECT DUE Apr 9th
Section SCC Thu AM
morning 10:45-1:25pm
Jan 14th
Jan 21st
Jan 28th Video
Assignment explained
Feb 4th
Feb 11th
Feb 18th
Feb 25
Feb 25
Mar 1 - 5 break week- no class
Mar 11th
Mar 18th Video Assignmentdue
Mar 25th
Apr 1st
Apr 8th last  class
end of term
PROJECT DUE Apr 9th

 
Seneca has an arrangment with Zoom whereby students and professors can use Zoom - and we will use Zoom for the rest of the classes in this course (nov, Dec 2020)
to get details, go to https://inside.senecacollege.ca/its/services/zoom/
Once you have the app, you can use it by going here
Prof. Richardson will also be using this login link https://senecacollege-ca.zoom.us/
.
 
10 videos made March 24-29 2020 "landing page" for the 10 videos about the course made in March 2020 
- these videos also apply to the Sept-Dec class 2020
n
http://www.witiger.com/senecacollege/MRK460-5-videos.html "landing page" for the 5 videos I did 2020 April 10th discussing "what goes in" to your final group project report
n

 
https://www.youtube.com/watch?v=TTawPX83CaE Posted 2021 Feb 24 Wed

Preview of what we will did cover in class Feb 23, 24 and Feb 25 2021

.
 
https://youtu.be/uhKHj88sMQ4
2 min 19 sec
uploaded 2020 Oct 26 
Posted Oct 26th Mon
A short video to discuss the concept of Asymmetrical - using the example of stealing two bite  brownies.

Funny, but educational

did 2020 Nov 4 Wed Section CC

.
https://www.youtube.com/watch?v=IZ7oO847zzY
4 min 18 sec
uploaded 2020 Oct 14th 
Posted 2020 Oct 14th Mon
A short video to discuss the concept of Guerilla marketing (also known as Asymmetrical marketing) - describing the origins of the word Guerilla and the concept of a small military force defeating a large army by using guerilla tactics - used to describe how a small company could use great imagination in advertising to create media awareness that could have better results than a conventional compaign by a giant company
did Nov 4 Wed Section CC
.
https://youtu.be/jkoh7f7L7OM
10 min 46 sec
uploaded Oct 21
Posted 2020 Oct 21st Wed
A short video to show the students how much progress we have made in the unit on Government Influence on Tradein the 6 th class in October - and what is coming up for the  class after the Break Week
.
https://www.youtube.com/watch?v=0rVx_sP40tY
7 min 2 sec
Overall intro to the MRK460 webpage for this course and how you should look at it to see the info you need to know the topics.
Uploaded 2020 Oct 6th am
.
https://www.youtube.com/watch?v=XseWefWbmZc
3 min 51 sec
Explanation, by screen capture video, of how to make comments on the YouTube videos
Uploaded 2020 Oct 6th am
.
https://www.youtube.com/watch?v=u-wAdDDjOCA
6 min 53 sec, uploaded Oct 13th 8 pm
Posted 2020 Oct 13 th
A short video to show the students how much progress we have covered so far in the first 4 classes, and where we are going in October
.
click to view
14 min
uploaded Oct 18 Sunday 4pm
Posted 2020 Oct 18 th
A short video to show the students how much progress we have made in the unit on Government influence on trade the 5 th class in 2020 October - and what is comiing up for the 6th class
.
click
Richardson, Louvre, Paris April 2017
click
.
https://www.mheducation.ca/highereducation/products/9781259271809/connect+with+smartbook+online+access+for+global+business+today/ course text 2020 
Global Business Today
5th Edition

Just the printed text
9-781259-271250

click the MRK460 book is in the "H" section for the first letter of the name of the first author on the spine, "Hill"
click
.2019 outline
senecacollege.ca/ssos/fi.....MRK460?schoolCode=77
.
.
.
http://www.youtube.com/watch?v=VgZGS3vvm_A Assignment - for ALL sections
(done in Sept-Dec 2020)
- topic, 
Ethics, or the Geographic Environment

Prof. Richardson describing the ethics assignment
- due 2nd week in Nov 2020
(the video to the left was done in 2012 but applies to 2020)

- has to be done in a group of 5 ppl

details
 ...MRK460/assignmentMRK460-2020.htm
 

v.
http://www.youtube.com/watch?v=bcuw9bMYgHY http://www.youtube.com/watch?v=8tXadb6IsKI http://www.youtube.com/watch?v=Zh_3o1npTEg http://www.youtube.com/watch?v=k1w28eG3jyA http://www.youtube.com/watch?v=xRrPMWWENhM http://www.youtube.com/watch?v=TI8JxwBvnII http://www.youtube.com/watch?v=wCxYyI_iWj0
Read The Newspaper
Part 1
Read The Newspaper
Part 2
getting rich on the stock market
Read The Newspaper
Part 3
learn an
Industry Sector
Read The Newspaper
Part 4
Business magazines
are important
Earning
Class
Participation
Marks
- basics
Class
Participation
- how you earn the highest marks
Class
Participation
- how they are calculated
- the numbers
..
http://www.youtube.com/watch?v=LxguksrUZfk http://www.youtube.com/watch?v=B7e9WSnC0Tk http://www.youtube.com/watch?v=ybZbld2gyLI http://www.youtube.com/watch?v=bsPyhq52IwU http://www.youtube.com/watch?v=FiLByz-IaAE&feature=youtu.be
Group Work
- what the Report should look like
- binding, pages, table of contents
Group Work / Reports Part 2
The importance of using "Mature Language" in your writing
Group Work / Reports Part 3
important considerations
Group Work / Reports Part 4
Coordinating the submission
Communication w group members
Group Work / Reports Part 5
The importance of spelling and grammar and how you can help each other

Global Business and Marketing Plan Group Project "The Big Assignment Worth Many Marks ! !"
 
Global Business 

and 

Marketing Plan

Basically, your  task is to pick a company involved in many aspects of Global Business and Marketing and discuss what it does in the context of what you have been learning in the course. 
Before we begin, we need to review the basic parts of a Marketing Plan and a Business Plan

Strictly speaking it is not exactly a "Marketing Plan" as if you would do the target maket segmentation, 4 P's etc. for a new product launch etc.., but you do go through most of the components of a marketing plan, and the larger business plan.
Remember, a Marketing Strategy ( witiger.com/marketing/MarketingStrategyMarketingPlan.htm)  is basically "who" you are selling to, your Target Market Segmentation + how you tweak the 4 P's.

A Marketing Plan is looking at your marketing strategy, and adding in "when" you do things in order.
A Business Plan is how you take into account the influences of the 6 E's and what the company needs to do to deal with those influences, in order to effectively do the 4 P's.
Aside from the 6 E's Business plans also include "from where will you get money" to do everything, and people to do it (Human Resources) + plus "where" you will do everything.

.
Global Business 

and 

Marketing Plan

Components

  • T.O.C. - Table of Contents
  • who is in the MRK460 group and who did what
  • identify your product
    • is it an existing product with a branded company, into a new market
    • is it a totally new product of a new company
  • what opportunities are you exploring 4 types of opportunities
    • Market Penetration
    • Market Development
    • Product Development
    • Diversification
  • identify the influencing environments 6E's
    • economic
    • technological
    • political/legal - regulatory
    • social-cultural
    • geographic / weather
    • competitive
      • Other organizations offering the same product now
      • Other organizations offering similar products now
      • Other organizations offering a variation on the product that you cannot
      • Organizations that could offer the same or similar products in the future
      • Organizations that could remove the need for the product you are marketing
  • explain your target market segment(s)
    • remember your target market discussion is preceeded by a SWOT analysis so you'll know what your strengths and weakness are
      • in most cases, each group will be discussing an "existing product" so you do not need to do a SWOT analysis on a new product, rather, simply discuss some of the Strengths and Weaknesses you see in the company's existing product.
  • market research 5 step approach. This 5 step approach is what you would do in a new product launch. 
    • What you will do for MRK460 is comment on some of what the company might have needed to have done better, or what info they need for a future situation you recomment
      • define the problem
      • analyze the situation
      • get problem specific data
      • interpret the data
      • develop conclusions
  • Product
    • branding
  • Price
    • pricing objectives
  • Promotion
    • promotional mix
      • mass selling
        • advertising
        • publicity
          • viral marketing
          • social media optimization
      • personal selling
      • sales promotion
  • Place
    • country(ies) in which you are expanding to

    •  
  • Also, discuss relevant existing, or your recommended Collaborative  Arrangements
1. Final Group Project 

25%

Global Business and Marketing Plan Group Project 
"The Big Assignment Worth Many Marks ! !" Dec 2020

described in detail lower down on this page.

This course is about Global Marketing and Business.
To "demonstrate" that you learned something "useful and interesting" you will work in a group to discuss a company involved in global business and marketing.
 
Part of your project will be to discuss the company in the context of the conventional headings for a formal business and marketing plan.

scroll down this page til you get to this area.

 

 

You will see the headings for a formal business and marketing plan - but...BUT you are NOT required to discuss ALL of these with your company - just pick some.

Most of your work will be discussing the company in the context of the topics you were taught in the course, eg
 
outsourcing
ethics
collaborative relationships
TQM
JIT
Tariffs and Subsidies
Viral marketing
FDI
Foreign Exchange
Countertrade
Political Risk
Contingency Planning
4 types of mktg opportunities
etc.
+ 6Es of course

And each company will have different topics in their report - for example, Tesla may have a lot about the "Technology Environment". Canada Goose may have a lot about "Social Cultural Environment" or Weather. Roots might have a lot about joint ventures or alliances...basically you need to read a lot about your company to "know" things worthy of discussing.

The report will be a typical typed word.doc which you email to the professor no later than Friday night Dec 11th
Also, - for Nov-Dec 2020 the final written report will be still 25%, but a small part will include a narrative of how you were able to do the report by collaborating with your group members, did you meet in person, talk by phone, WhatsApp, Skype, use Google docs - describe how you "built" the report and who did what.

2. Final Group Project Video 

25%

In a "normal" class in 4th or 5th semester in college you do a big project, AND, you typically do a presentation in class.
.
We cannot do a class presentation so the "equivalent" will be for you to make a short video 3-6 min aaproximately, discussing the things you found which were the "most interesting and useful to know".

You can uplload this video to YouTube and send the link to the professor, or included the video file in the email. This is also due Friday night Dec 11th

.
Grading Breakdown / Modes of Evaluation for  2021 Jan-Apr
 
.class work /  class participation-contribution 
details of how to earn participation - contribution marks
20%
calculated throughout the course
"The Assignment" (there is ONLY one assignment in the whole course)

Video Assignment (Weather, or ethics, or Covid19) ..details

25%
due 3rd week in March
.
Global business and marketing plan a  Pre Report  5%
Global business and marketing plan –  a final written report 25%
- for Jan-Apr the final written report will be  25%, but a small part will include a narrative of how you were able to do the reportby collaborating with your group members, did you meet in person, talk by phone, WhatsApp, Skype, use Google docs - describe how you "built" the report and who did what.
25%
Global Business and marketing plan – Group presentation (Video)
- everybody in the group has to contribute to get the same mark
- but not everybody has to speak during the presentation
- contributing could include creating the PPT or making a video
25%
Midterm Test
- short medium length answer essay questions done sequentially over the weeks in March
Final Exam
There is no final exam in MRK460, and there has not been a final exam for several years. The emphasis is on learning the reality of the course content in the context of doing a large project about a company involved in global marketing and business, and sharing that work with other classmates in the form of a detailed presentation (now a YouTube video in 2021)

...
 
Video describing how you need to set up a new YouTube account identifying yourself by name (just first name + course name) so when you make comments on the course videos, we can know who you are and you can get the proper marks for class participations / contribution

You can also earn class participation marks right from the first day by replying to this video with a comment or question !

When you make comments on videos youcan earn marks by
making a comment about the video
making a comment in reply to another student's comment
or
earn extra marks by making your comment in the form of a "reply video"

..
 
Subject Description
"The course focuses on marketing  and business globally by analyzing the influencing environments. The subject considers market penetration and market development strategies (with an emphasis on collaborative partnerships), including the effects of globalization, ethics and CSR, risk and threat contingencies, government activities, NGOs and industry associations which all influence how enterprises adapt the 4Ps and their entry strategies to be competitive."
2020 Sept 
https://www.youtube.com/watch?v=SAAXZY4h5Mk
 7 min  01 sec 
video (Camtasia screen capture) describing the course web page  witiger.com/senecacollege/MRK460.htm
and what we will cover
.

Learning Outcomes 2021 Jan

 Expanded detailed version

Upon successful completion of this subject the student will be able to:

1. Identify current trends effecting international businesses effected by changes in the,

  • Political / Legal and Regulatory Environment
  • Economic Environment
  • Social-Cultural  Environment
  • Technological  Environment
  • Geographic (weather)  Environment
  • Competitive  Environment
  • 2. Assess the impact of international trade agreements (e.g. USMCA / CUSMA) and trade organizations (e.g. WTO, IMF, World Bank) on the business opportunities of firms.
    3. Explain how to adapt the 4 types of Opportunities to a company seeking to expand exports
    4. Assess the current influences of Globalization as it influences companies export strategy
    5. Recommend an appropriate international market entry strategy for a selected product in the context of the "Choice of Entry Modes" and the variety of "Collaborative Arrangements"
    6. Demonstrate effective and professional communication skills, both verbal and written, by the on-time submission of reports and class presentations.
    7. Identify and assess the categories of risk and threats faced by exporters and evaluate relevant contingency planning
    8. Develop a business and marketing plan that meets stated Goals, Objectives and Plans)  and includes the environments in LO #1

    Learning Outcomes 2021 January - EXPANDED

    1. Identify current trends influencing global business and marketing affected by changes in the

    2. Assess the impact of international trade agreements (e.g. USMCA / CUSMA) and trade organizations (e.g. WTO, IMF, World Bank) on the business opportunities of firms. 3. Explain how to adapt the 4 types of Opportunities to a company seeking to expand exports. 4. Assess the current influences of Globalization as it influences companies export strategy in terms of 5. Recommend an appropriate international market entry strategy for a selected product in the context of the "Choice of Entry Modes" and the variety of "Collaborative Arrangements"

    6. Demonstrate effective and professional communication skills, both verbal and written, by the on-time submission of reports and class presentations.

    7. Identify and assess the categories of risk and threats faced by exporters and evaluate relevant contingency planning

    8. Develop a business and marketing plan that meets stated Goals, Objectives and Plans (GOPST)  and includes the environments in LO #1
     
     
     
     
    http://www.youtube.com/watch?v=bcuw9bMYgHY Read the newspaper on a regular basis

    Watch my YouTube video to understand why

    Part 1 www.youtube.com/watch?v=bcuw9bMYgHY
    (why this helps you in class, and in job hunting)

    Part 2 www.youtube.com/watch?v=8tXadb6IsKI
    ( a story abut how I made money on the stock market cause I read the newspaper and learned about a particular company)

    m
    ..
    http://www.dfait-maeci.gc.ca/menu-e.asp a site you should regularly visit for MRK 460
    and, if you want contact info for a fed gov employee 
    old link http://direct.srv.gc.ca/cgi-bin/direct500/
    http://www.dfait-maeci.gc.ca/canadexport/menu-en.asp old link http://www.dfait-maeci.gc.ca/canadexport/menu-en.asp
    strongly recommended you read the top stories from CanadExport once a month
    .\
    MRK460 2014 Jan-Apr 2014 outline used at Markham campus senecac.on.ca/cgi-bin/subject?s1=MRK460http://www.senecac.on.ca/ssos/findOutline.do?schoolCode=SMM?termCode=20141?subjectCode=MRK460
    MRK460 2012 Jan-Apr 2012 outline used at Markham campus senecac.on.ca/outlines/121/SMEB/MRK460.HTM
    MRK460 2010 Outline (summer 2010) used at Markham campus  senecac.on.ca/outlines/102/SMEB/MRK460.HTM
    MRK460 2008 Outline (summer 2008) used at Markham campus senecac.on.ca/outlines/082/SMEB/MRK460.HTM
    IBM600 2007 Outline as used at Markham campus   http://www.senecac.on.ca/outlines/071/FOB/IBM600.HTM
    IBM600 2008 Outline as used at Newnham campuss http://www.senecac.on.ca/outlines/081/FOB/IBM600.HTM

    ..
    "Engaging the audience"
    One student, Eddie Sirouspour in the wed section of MRK460 gave a prize to a member of the "student audience" when his group did their presentation Wed April 10th

    The prize was 2 tickets to see any favourite artist performing at the Festival's Mainstage Marquee Shows - i'd say this was a pretty impressive thing for Eddie to arrange and is a good example of a person trying to go "above and beyond" what is expected.

    Thanks Eddie, you made the Wed section memorable.
    WTGR

    cc
    click to see larger
    WTGR in Taipei, Taiwan, pointing out the Canadian Flag
    on the globe at Shen Pao-chen Hall

    cc
    misc.
     
     

    cc.. . .,,,,

    witiger.com
      CONTACT IMAIN PAGE I NEWS GALLERY I E-BIZ SHORTCUTS IINT'L BIZ SHORTCUTS I MKTG?BUSINESS SHORTCUTS I TEACHING SCHEDULE
    .
      MISTAKES ITEXTS USED I IMAGES I RANK IDISCLAIMER I STUDENT CONTRIBUTORS I FORMER STUDENTS I PUBLICATIONS I TIPSIfor those On The Level who believe in faith, hope and charity
    .

    Prof. W. Tim G. Richardson© www.witiger.com




    In Flanders Fields https://www.youtube.com/watch?v=1wFFOLgmM7c
    The Vimy Glide https://www.youtube.com/watch?v=6CCvsyIGvwA&list=PL2PXaLXFkx996LxbKqSoRw3w57VGGdMZ_&index=5