SENECA COLLEGE,  TORONTO

Subject Description "The course focuses on marketing  and business globally by analyzing the influencing environments. The subject considers market penetration and market development strategies (with an emphasis on collaborative partnerships), including the effects of globalization, ethics and CSR, risk and threat contingencies, government activities, NGOs and industry associations which all influence how enterprises adapt the 4Ps and their entry strategies to be competitive." 2020 Sept

7 min  01 sec  video (Camtasia screen capture) describing the course web page  witiger.com/senecacollege/MRK460.htm and what we will cover

1. Identify current trends effecting international businesses effected by changes in the,

Political / Legal and Regulatory Environment

Economic Environment

Social-Cultural  Environment

Technological  Environment

Geographic (weather)  Environment

Competitive  Environment

Learning Outcomes 2020 September - EXPANDED

1. Identify current trends effecting international businesses effected by changes in the

• Political / Legal and Regulatory Environment
• Economic Environment
• Social-Cultural  Environment
• Technological  Environment
• Geographic  (Weather) Environment
• Competitive  Environment

• Political / Legal and Regulatory Environment
• tariffs, subsidies, dumping, quotas, VERs,customs valuations
• Canadian government services for exporters
• Embassies, Consulates and High Commissions
• trade agreements such as the USMCA / CUSMA, Canada-EU and Canada-Asia Pacific
• Economic Environment
• currency exchange rates and the IMF
• the World Bank as a funding sources for Canadian exports
• Social-Cultural  Environment
• Identify ethical issues along with the approaches to
• CSR Corporate Social Responsibility, bribery, and counterfeit branding as it effects companies doing business globally
• Technological  Environment
• access to export / import data online
• Social Media and Viral Marketing
• Geographic  Environment
• climate extremes that effect food production, manufacturing and shipping
• extreme weather events that effect population safety and business continuity
• Competitive  Environment
• direct competition
• indirect competition
• competion from businesses supported by Nation State enterprises

• Discuss Canadian government position on (e.g. USMCA / CUSMA)
• Globalization of government and NGOs, such as the WTO, IMF and the World Bank. (see LO #3

• Market Penetration
• Market Development
• Product Development
• Diversification

• Globalization of markets / customers
• Globalization of production and manufacturing
• Globalization of government and NGOs, such as the WTO, IMF and the World Bank.

6. Demonstrate effective and professional communication skills, both verbal and written, by the on-time submission of reports and class presentations.

7. Identify and assess the categories of risk and threats faced by exporters and evaluate relevant contingency planning

• Understand the basic components of Contingency Plans for a company
• Idenitfy risk and threat indicators and sources of help / assistance for persons travelling to high threat regions

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"landing page" for the 10 videos about the course made in March 2020  - these videos also apply to the Sept-Dec class 2020

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"landing page" for the 5 videos I did 2020 April 10th discussing "what goes in" to your final group project report

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Video describing how you need to set up a new YouTube account identifying yourself by name (just first name + course name) so when you make comments on the course videos, we can know who you are and you can get the proper marks for class participations / contribution You can also earn class participation marks right from the first day by replying to this video with a comment or question ! When you make comments on videos youcan earn marks by making a comment about the video making a comment in reply to another student's comment or earn extra marks by making your comment in the form of a "reply video"

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Sept	Oct	Nov	Nov - Dec
5 min 19 sec What is Global Marketing Much watch this . 6 min 42 sec EVERY section should watch this Very interesting intro to the MRK460 course, and the 6Es w scenes from the prof's house in  First Class Do we have a Quorum? importance of vocabulary did  Sept 15 Sct SBB Tue did Sept 16 Sct SCC Wed did Sept 17 Sct SAA Thu reading the newspapers did Sept 16 Sct SCC Wed did Sept 17 Sct SAA Thu business slang Shopify did  Sept 15 Sct SBB Tue did Sept 16 Sct SCC Wed did Sept 17 Sct SAA Thu . The original 2016  CTV Shopify interview w Prof. Richardson . SOPs, Go/no GO did  Sept 15 Sct SBB Tue did Sept 16 Sct SCC Wed did Sept 17 Sct SAA Thu Takeaways did  Sept 15 Sct SBB Tue Tapdancing d Cultural appropriation "Guerilla" marketing Grizzly bear story(ies) did Sept 17 Sct SAA Thu - a litle bit Email w cell number i will call you back did  Sept 15 Sct SBB Tue did Sept 16 Sct SCC Wed did Sept 17 Sct SAA Thu -  -  -  -  -  -  - "uncontrollable" 6E's  6 Environments fs "controllable" 4 P's 4 P's fos - - - - - - - - - - - - - - - - - - -    Chapter 1 Introduction Basics of Int'l Biz specific to Canada (ever section should read this) audio is good, video sux video summary of the course read on your own -------------------------------------------- Difference between Global Marketing and International Marketing read on your own  exss ------------------------------------ types of opportunities (review from MRK106) did Sept 17 Sct SAA Thu did  Sept 22 Sct SBB Tue did Sept 23 Sct SCC Wed o Market Penetration o Market Development did Sept 17 Sct SAA Thu did  Sept 22 Sct SBB Tue did Sept 23 Sct SCC Wed     - Telus     - Rogers     - Bell Mobility o Product Development  o Diversification - relates to "why" companies do int'l biz Steve Jobs / Apple did Sept 17 Sct SAA Thu did  Sept 22 Sct SBB Tue ------------------------------------ Blackberry's global marketing campaign - for discussion throughout the term related to Learning Objective 2,3 WTGR's Jan 2012 Toronto Star article re: Blackberry fss .  discussed failures of improper segmentation did Sept 17 Sct SAA Thu did  Sept 22 Sct SBB Tue did Sept 23 Sct SCC Wed GoPro - not doing so well in 2018 - competition from new features on Android and iPhones did Sct SAA Thu lm Globalization did Sept 22 Sct SBB Tue did Sept 23 Sct SCC Wed did Sept 24 Sct SAA Thu Globalization of Customers  Globalization of Production did Sept 23 Sct SCC Wed did Sept 24 Sct SAA Thu for Sept 29 Sct SBB Tue Globalization of Government  Text 5th Ed. p. 5-30 . Modular form of global manufacturing / assembling - explained in class .. Globalization of Government  WTO trade rulings example - winter rims CTC - Brazil slowbalization decrease in Globalization  d  . Big Mac Index did Sept 23 Sct SCC Wed for Sept 24 Sct SAA Thu Sustainable Development did Sept 23 Sct SCC Wed for Sept 24 Sct SAA Thu - watch the videos and make comments Text 5th Ed. p. 39 1 min 50 sec Sustainability  - example of harvesting practices - watch the videos and make comments Chapter 2 Canada's top companies . Canada's Trade and Investment . Canada - Branding Country Image . Geographic Environment and "Climate Change" Physical/Geographic  Environment did Sept 24 Sct SAA Thu introduced map of  Canada versus U.S.A. Canada - USA  map - differences above the 49th above the 60th . Climate and Topography Weather extremes began Sept 24  SAA Thu 5 min 58 sec T.R. interviewed on BNN - watch the video COMPLETELY and make comments FOR CLASS Sep 29 Tue Section BB Sep 30 Wed Section CC Oct 1 Thu Section AA . 5 min 46 sec f Weather Extremes effect on the food system - globalization of grain markets from students in  MRK460 Jan-Apr 2019   Contingency Planning . Contingency planning UTSC - exam contingency plan did partly Sept 15 Sct SBB Tue did partly Sept 23 Sct SCC Wed for Sept 24 Sct SAA Thu . Sources of Information . sources of info FOR CLASS Sep 29 Tue Section BB Sep 30 Wed Section CC Oct 1 Thu Section AA - governments - associations ALL SECTIONS WATCH BEFORE CLASS Sep 29 Tue Section BB Sep 30 Wed Section CC Oct 1 Thu Section AA - corporate webpages 5 min 12 sec. di Diplomatic Posts FOR CLASS Sep 29 Tue Section BB Sep 30 Wed Section CC Oct 1 Thu Section AA Embassy/High Commission Consulate General Consulate . . 2 min 34 sec explanation of embassies LIST OF EMBASSIES AND CONSULATES  travel.gc.ca/... link March 2018 f   Chapter 3 Cultural environment FOR CLASS Sep 29 Tue Section BB Sep 30 Wed Section CC Oct 1 Thu Section AA - marketing to diasporas - rules for Doing Business across Cultures f YouTube video watch, and make comments 4 min 20 sec f ,d Translation problems b .  mother tongue marketing marketing to different cultures - "DIASPORA" - discussed Diaspora FOR CLASS Sep 29 Tue Section BB Sep 30 Wed Section CC Oct 1 Thu Section AA . economist.com/node/21538742  Mother tongue marketing on wordpress https://mothertongue marketing.wordpress.com/ built by Alina M, Kristina K, and Asia B in March 2015 Europe population map FOR CLASS Sep 29 Tue Section BB Sep 30 Wed Section CC Oct 1 Thu Section AA graphic for background to general discussion about Global Marketing .  world population map graphic for background to general discussion about Global Marketing FOR CLASS Sep 29 Tue Section BB Sep 30 Wed Section CC Oct 1 Thu Section AAzz	. -Hofstede ss 2019 Text  5th Ed. p. 44--46 also Text  5th Ed. p. 113-115 - rules for doing business across cultures di  1.Uncertainty Avoidance   2.Power Distance  3.Masculinity-Feminity   4.Individualism-Collectivism ------------------------  Canada - U.S.A. .  o NAFTA  2020  o USMCA  the American website f  o CUSMA  the Canadian website fo  . Fundamental differences between Canada and the USA dy CAN-US relations ds Canadian - American historical differences student video, 2010 7 min 35 sec n from The  Richardson Report Canada-U.S. differences YouTube video 1 min 12 sec quoting Hofstede.. due to population numbers and country of origin Canada .. too many rules Darwinism - map of North America - immigration patterns - size of cultural groups - multiculturalism .  The Corona Virus 4th week of Janaury 2020 - a "teachable point" Contingency Planning Analyzed in the context of the 6 E's o Politics, Regulations o Economics o Social-Cultural o Technology o Geography o Competition What is at risk - population health - corp. profitability - government competency   zzzzzzzz Chapter 4 Ethics 2019 Text  5th Ed.  p. 127 - 143, 153 - 161 The Most Corrupt  Business Sectors,  f according to the OECD report  ...oecd-report.htm 1. Extraction     - mining - logging 2. Construction - building 3. Transportation   - roads, railways, bridges 4. IT - telecommunications .  Culture and the Workplace 2019 Text  5th Ed. p. 113-116 Ethics and bribery b2 . STUDENT VIDEOS ethics - previous videos by  former students CSR Corporate Social Responsibility diss - Obstructionist Stance J - Defensive Stance - Accommodative Stance - Proactive Stance . Case Study - Toyota p. 159 Js . Case Study - Apartheid d Case Study - blood diamonds Case Study - Loblaws 2018  .cbc.ca/news/.....TR quoted . ethics effected by the 6 Environments f you should watch on your own and make comments 3 min 37 sec explanation of the origin of the word "Stakeholders" fs . Ethics and Whistleblowers ethics-whistleblowers.htm fss ethics re: Toyota WTGR on BNN News need someone to find the correct URL link . Canada’s Fight against Foreign Bribery Eighteenth Annual Report to Parliament  .international.gc.ca/..report ethics re: SNC Lavalin Feb-Apr 2019 Lavalin was charged with paying bribes to Libya d . Minister Jody Wilson-Raybould  - political power in Quebec M.Rempel summary / YouTube . Gerald Butts rebuttal / YouTube . Viral Marketing in the context of the  Cultural Environment Globalization of customers began June 12 - 2013 Superbowl commercial - Jamaican VW 1 min  watch on your own - parody / spoof version 2 min watch on your own  . Viral videos depend on good story telling - grizzly bear story d 2019 Superbowl Commercials WTGR's personal fav Verizon - honours First Responders . explained "Green lights" Google - global branding - India partition video 3min 32 sec a "story" of reunion that many cultures can relate to watch on your own - Saroo Brierley video 3min Cultural appropriation Toyota Swagger Wagon watch on your own Viral videos - emotional Bell Commercial / Dieppe 1 min watch on your own WTGR Flanders 1 min 27 sec watch on your own Bell, Poppy - school girl - Vet 2015    1 min 30 sec watch on your own toronto.com/news-story Veteran Bill Cash'd story  mother-son Chinese story -"more rice"   Chapter 5 Theory PLC Product Life Cycle Text 5th Ed. p. 186 4 Types of marketing opportunities explained - quick review from MRK106 o Market Penetration  o Market Development  o Product Development  o Diversification ds 2 min 16 sec . Int'l Trade Theories Orientations o Product Orientation o Sales Orientation o Marketing Orientation review from MRK106 dis video on 3 orientations Marketing Orientation for Int'l Business did June 12 Fri PM class for June 19 Fri AM class Tim Hortons selling tea told students to watch and make comments - also McDonalds copying other menus Honda going from motorcyckles to cars ...Apple going from iMacs to iPhones ...Crown Royal bag for golf Chapter 6 . Trade Barriers Rules and Regulations Govt Influence on Trade Government Intervention Protectionism and Gov't Trade Barriers Text 5th Ed. p. 212 fonit Trade Barriers Rules and Regulations Tariffs dis Subsidies dss Dumping and C.B.S.A. partly did June 26 AM class did June 26 Fri PM class 1 min 29 sec ns dumping example  explained by students Quotas did partly June 26 Fri AM class	Trade Barriers Rules and Regulations Tariffs Text 5th Ed. p. 205 Tariffs "in the news" march 2018 because POTUS Trump threatened to put a tariff on Canadian Steel 5 min 24 sec noted This video is  a discussion of Tariffs Tariffs - basics Ad Valorem taxes WTO and tariffs negative effects on Americans positive effects on Americans negative effects on Canadians Subsidies Text 5th Ed. p. 205 Trade Barriers Rules and Regulations   7 min 7 sec Rules and Regulations by Gov't that makes gloabl business difficult 3 specific examples - raisins from Turkey - jam to Hong Kong - margarine / Walmart Quotas Voluntary Export Restraints Text 5th Ed. p. 208 Local Content Requirements WTO Text 5th Ed. p. 224-229     Chapter 7 FDI . FDI Foreign Direct Investment  o FDI Concepts d  o FDI in Canada d Source of FDI Text 5th Ed. p. 240 Sovereignty Issues Text 5th Ed. p. 31, p.259 d Prof. Demos Articles  ....witiger.com/senecacollege /MRK460-Demos/ used in 2019rd .   Indicators of  economic supremacy d Countries that o make planes, plane parts o make cell phones, phone parts o make cars, car parts (make = assemble) . Chapter 8 . Multinational Market Regions and Market Groups related to Learning Objective 6 European Union Text 5th Ed. p. 282-284 Andean Pact Mercosur BRIC Caricom TPP Trans Pacific Partnership ASEAN APEC . OECD dT . Country Evaluation and Selection - choosing mktg  production sites,  - weighing variables Chapter 9 4X . Foreign Exchange Market 4X READ THIS ......and try to incorporate some of it into your company report Currency Conversion Spot Exchange Rates Forward Exchange Rates Currency Swaps Countertrade Text 5th Ed. p. 335  - Coke/Pepsi.Russia - Cuba-Canada cigars dU   Chapter 10 . Exchange Rate fluctuations Pegged Exchange Rate Floating Exchange Rate Central Bank Gold IMF Text 5th Ed. p. 348, 360-364 s . World Bank Text 5th Ed. p. 349-350 READ THIS ......and try to incorporate some of it into your company report . IMF / Moral Hazard . watch and make comments Text 5th Ed. p. 365 diS . Chapter 11 . Firm as a value chain The Role of Strategy Experience Curve Economies of scale Leveraging Core Competencies Pressures -for cost reductions -local responsiveness International Strategy Multidomestic strategy Global Strategy Transnational Strategy     Political Risk 0 Political Environment . Redberry Chevy Lumina in NYC Gator Teds - MJ French language laws . 0 Political risk and  Contingency Planning . - Business continuity - Disaster recovery - Crisis management - Country risk analysis political risk actions  - Confiscation -  Expropriation -  Domestication(Nationalization) Political and Legal environment 0 Defensive / Integrative dS 0 Personal risk s registration with the Canadian Embassy travel.gc.ca dS   Canadian Government Canadian Government Partnerships and Organizations  https://international.gc.ca/world... Cdn Gov't agencies CCC ccc.ca diT CBSA cbsa-asfc.gc.ca di EDC  edc.ca d DFAIT international.gc.ca . Chapter 12 Should we expand or not Why Export READ THIS ......and try to incoporate some of it into your company report Proactive reasons details...redkalinka.com... Reactive reasons First Mover Advantages Text 5th Ed. p. 411 - early bird gets the worm - 2nd mouse gets the cheese  - MacDonalds - Subway Various  "Choice of Entry Modes" READ THIS ......and try to incoporate some of it into your company report Text 5th Ed. p. 414-422 related to Learning Objective 5 Strategies for International Expansion Collaborative  Arrangements READ THIS ......and try to incoporate some of it into your company report 4 min - make comments on the video Indirect Exporting  Co-op or Piggyback Exporting Direct Exporting  Licensing Franchising Contract Manufacturing Management Contracts Turnkey Operations Joint Venture  - Co-op Joint Venture  - Equity Joint Venture Alliances  - Strategic Alliances  - Equity Alliances Wholly Owned Subsidiaries   - Acquisitions  - Greenfield Operations Consortiums - Strategies for International Expansion HR staffing policies READ THIS ......and try to incoporate some of it into your company report Managing diverse workforce dT  o Ethnocentrism  o Polycentrism  o Regiocentrism  o Geocentrism HR - wage rate comparisons . d discussed Russell Peters video in the context of "accents"  youtube.com/watch? v=z4KhEj0ai5E sh . --  Video Assignment  2018 / 2020 Ethics / Weather Details . STUDENT VIDEOS the first ones for July 2018 - demonstrates the importance of adding in subtitles up . and upl .- the first one for March 2018 -	Chapter 15  Outsourcing and Offshoring . Offshoring to India, China Offhshoring moving to Mexico because of old NAFTA and now the CUSMA --------------------  explained the ancient spice trade as a part of the origins of global business and the relationship to nutrition d -------------------------------- Chapter 11 The Int'l Marketing Mix - Products / Services Chapter 11 Product Quality TQM  READ THIS ......and try to incorporate some of it into your company report done by Vincent Chiu and Kevin Tu, 5 min 17 sec . why 99.9 accuracy is not enough when you make 10 million units diS . n Prof. Richardson interviewed on CTV about car recalls re:  Product Quality Just In Time (J.I.T.) dS d .-  -  -  -  -  -  -  - Drones / UAVs Drones are potentially a part of JIT d Chapter 11 Product Quality . Market Development  Market Penetration selling more to existing customers versus selling more to new customers di video on advantages of Market Development in the context of profile info on customers and outsourcing risks goes w the Outsourcing discussion ------------------------------------------------ Universal Standards ISO 9000 www.iso.org di Barriers to Entering Global Markets Protectionism Govt Influence on Trade Brands in int'l markets look for other examples of Canadian brands marketed outside Canada Country Image Effects on  Branding (read on your own) ExportFinancing CdnGovt dT - DFAIT, - CIDA - EDC, - CCC - PEMDs using the strategy of networking through industry associations ---------------------------------------------- Chapter 12 The International Marketing Mix: Distribution Trading Companies p. 380 - keiretsu - sogoshosha d Using the Internet for distribution benefits and limitations d Freight Forwarders p. 394 Canadian International Freight Forwarders Assoc  www.ciffa.com ------------------------------------------ Chapter 13 The International Marketing Mix: Pricing .  Pricing Strategies - skimming - geographic pricing d p.423-425 . . LCs Letters of Credit p. 428 did ----------------------------------------------- Chapter 14 The International Marketing Mix: Integrated Communications Global Advertising p. 439 Cultural Diversity d0 Media (Social Media) Trade Shows / Fairs Trade Missions p. 461 din ----------------------------------------------- Chapter 17 Trends effecting int'l marketing p. 531 - online business - social media - multi-culturalism - tribal consumers p. 541 -----------------------  How and  why companies do an IPO d "go to the street" - list their stock on the stock market 5 min 16 sec d - - - - - - - - - - - -  -----------------------.  Marketing Plan Presentations Presentation Tips Marketing Plan Group Project Details M .  Final Comments on the whole course for 2014, can be used for 2020 nn ----------------------------------------------- Presentation Tips  witiger.com/tips.htm di - don't say numbers unless you compare - don't say dates unless you explain meaning - explained tap dancing - powerpoint not powersentances -  -  -  -  -  -  -   Global population trends  di .  Redneck Marketing ? 1 min 18 sec did Jan 8th Wed class "Success leaves clues" Tony Robbins di . The Richardson Report series of mini lectures by WTGR on YouTube o The way business is taught o Canadian / Americans o Over population o  Artificial Intelligence o Vimy Ridge - tactics o America - China, bad marraige o Pyramids - not slave labour o Bitcoin  ------------------------------------------ .------------------------------------------ countries over 200 million di ----------------------------------- sulibreezy 2012 Hate School/Love Education . (UTM) 2014 response
2020 Sept Section SBB Tue. afternoon 2:25-5:05pm Sept 15th Sept 22th Sept 29th Video Assignment explained 2020 Sept	Oct 6th Oct 13th Oct 20th Oct 26-30 break week- no class	Nov 3rd Nov 10th video assignment due Nov 17th	Nov 24th Dec 1st Dec 8th last  class Dec 11th end of term Dec 21 grades posted (in a normal class, this course would end with a group presentation - due to Covid19, there will be an alternative evaluation online
Section SCC Wed. morning 10:45-1:25pm Sept 16th Sept 23rd Video Assignment explained Sept 30th	Oct 7th Oct 14th Oct 21st Oct 26-30 break week- no class	Nov 4th Nov 11th video assignment due Nov 11th, 11AM  Remembrance Day ceremony Nov 18th	Nov 25th Dec 2nd Dec 9th Dec 11th end of term Dec 21 grades posted
Section SAA Thu. afternoon 2:25-5:05pm Sept 17th Sept 24th Oct 1st Video Assignment explained	Oct 8th Oct 15th Oct 22nd Oct 26-30 break week- no class	Nov 5th Nov 12th video assignment due Nov 19th	Nov 26th Dec 3rd Dec 10th Dec 11th end of term Dec 21 grades posted

Richardson, Louvre, Paris April 2017

. course text 2020  Global Business Today 5th Edition Just the printed text 9-781259-271250 the MRK460 book is in the "H" section for the first letter of the name of the first author on the spine, "Hill" .2019 outline senecacollege.ca/ssos/fi.....MRK460&schoolCode=77 .

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.Prof. Tim Richardson
tim.richardson"@"senecacollege.ca
tel: 416-491-5050 ext 77534 Markham
tel: 416-491-5050 ext 24544 Newnham

Assignment - for ALL sections (done in Sept-Dec 2020) - topic,  Ethics, or the Geographic Environment Prof. Richardson describing the ethics assignment - due 2nd week in Nov 2020 (the video to the left was done in 2012 but applies to 2020) - has to be done in a group of 5 ppl details  ...MRK460/assignmentMRK460-2020.htm

v.

Read The Newspaper Part 1

Read The Newspaper Part 2 getting rich on the stock market

Read The Newspaper Part 3 learn an Industry Sector

Read The Newspaper Part 4 Business magazines are important

Earning Class Participation Marks - basics

Class Participation - how you earn the highest marks

Class Participation - how they are calculated - the numbers

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Group Work - what the Report should look like - binding, pages, table of contents		Group Work / Reports Part 2 The importance of using "Mature Language" in your writing		Group Work / Reports Part 3 important considerations		Group Work / Reports Part 4 Coordinating the submission Communication w group members		Group Work / Reports Part 5 The importance of spelling and grammar and how you can help each other

Global Business and Marketing Plan

Components

• T.O.C. - Table of Contents
• who is in the group and who did what
• identify your product
• is it an existing product with a branded company, into a new market
• is it a totally new product of a new company
• discuss how you arrived at doing that product New Product Development Process (comes from MRK106)
• what opportunities are you exploring 4 types of opportunities
• Market Penetration
• Market Development
• Product Development
• Diversification
• identify the influencing environments 6E's
• economic
• technological
• political/legal - regulatory
• social-cultural
• geographic / weather
• competitive
• Other organizations offering the same product now
• Other organizations offering similar products now
• Other organizations offering a variation on the product that you cannot
• Organizations that could offer the same or similar products in the future
• Organizations that could remove the need for the product you are marketing
• explain your target market segment(s)
• remember your target market discussion is preceeded by a SWOT analysis so you'll know what your strengths and weakness are
• market research 5 step approach
• define the problem
• analyze the situation
• get problem specific data
• interpret the data
• develop conclusions

• Product
• branding
• Price
• pricing objectives
• Promotion
• promotional mix
• mass selling
• advertising
• publicity
• viral marketing
• social media optimization
• personal selling
• sales promotion
• Place
• country(ies) in which you are expanding to

 
• Collaborative  Arrangements

Read the newspaper on a regular basis Watch my YouTube video to understand why Part 1 www.youtube.com/watch?v=bcuw9bMYgHY (why this helps you in class, and in job hunting) Part 2 www.youtube.com/watch?v=8tXadb6IsKI ( a story abut how I made money on the stock market cause I read the newspaper and learned about a particular company)

	a site you should regularly visit for MRK 460 and, if you want contact info for a fed gov employee  old link http://direct.srv.gc.ca/cgi-bin/direct500/
	old link http://www.dfait-maeci.gc.ca/canadexport/menu-en.asp strongly recommended you read the top stories from CanadExport once a month

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"Engaging the audience" One student, Eddie Sirouspour in the wed section of MRK460 gave a prize to a member of the "student audience" when his group did their presentation Wed April 10th The prize was 2 tickets to see any favourite artist performing at the Festival's Mainstage Marquee Shows - i'd say this was a pretty impressive thing for Eddie to arrange and is a good example of a person trying to go "above and beyond" what is expected. Thanks Eddie, you made the Wed section memorable. WTGR

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WTGR in Taipei, Taiwan, pointing out the Canadian Flag
on the globe at Shen Pao-chen Hall

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misc.
 
 

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