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MRK 460 - Global Marketing and Business
WEEK by WEEK DETAILED LECTURE NOTES May - June - July - Aug 2022 |
being updated May 5th to May 10th
Summer 2022 May-Jun-Jul-Aug | May | Jun | Jul | Aug |
Wed
Morning
Section SCC 09:50 am - 12:30 noon |
May
11 first class
May 18 May 25 Video Assignment explained June 1 |
June
1
June 8 June 15 June 22 Video Assignment DUE June 27 - 30 Break Week Canada Day July 1st |
July
6
July 13 July 20 July 27 |
July
27
Aug 3 Aug 10 last class Aug 12 last day to obtain class participation marks Aug 12 11:59pm Group Project Due Aug 12 11:59pm Group Project Due Aug 19 Summer Term Ends Aug 21 grades due by profs Aug 26 grades avaialble to students |
. | ||||
Wed
Afternoon
Section SBB 2:25 - 5:05 pm |
May
11 first class
May 18 May 25 Video Assignment explained |
June
1
June 8 June 15 June 22 Video Assignment DUE June 27 - 30 Break Week Canada Day July 1st |
July
6
July 13 July 20 July 27 |
July
27
Aug 3 Aug 10 last class Aug 12 last day to obtain class participation marks Aug 12 11:59pm Group Project Due Aug 12 11:59pm Group Project Due Aug 19 Summer Term Ends Aug 21 grades due by profs Aug 26 grades avaialble to students |
. | ||||
Fri
Morning
Section SDD 08:55 am - 11:35 am |
May
13 first class
May 20 May 27 Video Assignment explained |
June
3
June 10 June 17 June 24 Video Assignment DUE June 27 - 30 Break Week Canada Day July 1st |
July
8
July 15 July 22 July 29 |
July
29
Aug 5 Aug 12 last class Aug 12 last day to obtain class participation marks Aug 12 11:59pm Group Project Due Aug 12 11:59pm Group Project Due Aug 19 Summer Term Ends Aug 21 grades due by profs Aug 26 grades avaialble to students |
. | ||||
Fri
Afternoon
Section SAA 12:35 pm - 3:15 pm |
May
13 first class
May 20 May 27 Video Assignment explained |
June
3
June 10 June 17 June 24 Video Assignment DUE June 27 - 30 Break Week Canada Day July 1st |
July
8
July 15 July 22 July 29 |
July
29
Aug 5 Aug 12 last class Aug 12 last day to obtain class participation marks Aug 12 11:59pm Group Project Due Aug 12 11:59pm Group Project Due Aug 19 Summer Term Ends Aug 21 grades due by profs Aug 26 grades avaialble to students |
Learning Outcomes Expanded detailed version
Zoom
login
link https://senecacollege-ca.zoom.us/
...
2022 May-Aug WEEK 1 | . |
2022
May
. first class Wed May 11th 09:50 Class SCC Wed May 11th 2:25pm Class SBB Fri May 13th 08:55pm Class DD Fri May 13th 12:35pm Class SAA |
uploaded
"first 3 classes summary" video 2022 June 10th at https://youtu.be/k8p3A5IKHtM
This video would also be a good intro to the first three classes of the May-Aug version of this course Class
Participation
|
2022
May 11th, 15th
. first class Wed May 11th 09:50 Class SCC Wed May 11th 2:25pm Class SBB Fri May 13th 08:55pm Class DD Fri May 13th 12:35pm Class SAA |
.
|
for all 4 sections, look at these videos on your own time |
"landing page"
for the 10 videos about the course made in March 2020
|
![]() |
"landing
page" for the 5 videos I did 2021 April 10th discussing "what goes
in" to your final group project report
|
first
class
Wed 2:25pm - 5:05 pm Thu 10:45-1:25pm Fri 1:30 - 4:10 pm ![]() reading
the newspapers
|
.
|
Introduction
for Basics of Int'l Biz specific to Canada Wed May 11th 09:50 Class SCC Wed May 11th 2:25pm Class SBB Fri May 13th 08:55pm Class DD Fri May 13th 12:35pm Class SAA |
![]() audio is good, video sux, video summary of the course |
Difference
between Global Marketing and
International Marketing Wed May 11th 09:50 Class SCC Wed May 11th 2:25pm Class SBB Fri May 13th 08:55pm Class DD Fri May 13th 12:35pm Class SAA |
2022 May-Aug WEEK 2 | ONLINE
LECTURE USING MATERIAL FROM http://www.witiger.com/senecacollege/MRK460.htm
AND the Textbook online material https://connect.mheducation.com/.......... |
What
is Global Marketing
- mkt dvlpmt vs mkt penetration witiger.com/../4opportunities.htm ![]() - 4Ps have to change |
|
What
is Global Marketing
types
of opportunities
|
o
Market
Penetration - see to existing
o Market Development - sell to new - Telus - Rogers (Fido) - Bell Mobility o Product Development o Diversification - relates to "why" companies do int'l biz Steve Jobs / Apple ... |
Why
Export
for Wed Class SCC May 18 for Wed Class SBB May 18 for Fri Class SDD May 20 for Fri Class SAA May 20 |
WHY
EXPORT witiger.com/internationalbusiness/whyexport.htm
o Why Companies Grow o Why Companies get involved in International Business o Reactive Reasons, Proactive Reasons for exporting for Wed Class SCC May 18 for Wed Class SBB May 18 for Fri Class SDD May 20 for Fri Class SAA May 20 The main purpose of business is to make money for the people who own the business. All other objectives are secondary to achieving this goal - it may sound heartless, but it is the essence of capitalism. Why
Companies get involved in International Business
|
Why Export | Reactive
reasons for going international include
o Market o Competitive Environment o Political Environment o Economic Environment o chance occurrence |
Why Export | Proactive
reasons for going international include
Expanding sales by strategically seeking out advantages launch an offensive into a new market before competitor does (eg. like Pepsi into Russia, before Coke) power and prestige economic Environment lower costs of labour, production and energy political environment less stringent rules and regulations effecting pollution and labour incentives |
Review
importance of 6Es and 4Ps
|
.
|
Competitive environments ... | Competition
Basics (quick review from MRK106 and BAM101
for Wed Class SCC May 18 for Wed Class SBB May 18 for Fri Class SDD May 20 for Fri Class SAA May 20 Yahoo vs Google early bird gets the worm vs. second mouse gets the cheese . Business competitors are:
|
.
sources of info on for Wed Class SCC May 18 for Wed Class SBB May 18 for Fri Class SCC May 20 for Fri Class SAA May 20 . 1 governments 2 associations 3 corporate webpages |
|
2022 May-Aug WEEK 3 | . |
LO2, LO3 |
|
|
Blackberry's
global marketing campaign
WTGR's Jan 2012 Toronto Star article re: Blackberry
for Wed Class SBB May 25 for Fri Class SDD May 27 for Fri Class SAA May 27 |
.
![]() Chpt 1 |
Sustainable
Development
.
There is available, in many sources (internet based and non-internet based) commentary criticizing the major corporations and leading nations in their drive for competitiveness. This drive for competitiveness (through harvesting practices) has created vulnerable situations for
|
|
Canada's
top companies (not
discussed in summer 2021 due to shortened term)
. Canada's Trade and Investment needs updating - opportunity for student to earn class participation / contribution marks Canada - Branding Country Image |
Cultural
Environment
Chpt 3
|
![]()
Translation problems read on your own |
Chpt
3
for Wed Class SBB May 25 for Thu Class SDD May 27 for Fri Class SAA May 27
|
marketing.wordpress.com/ built by Alina M, Kristina K, and Asia B in March 2015 |
Chpt
3
https://geerthofstede.com /culture-geert-hofstede- gert-jan-hofstede/6d- model-of-national-culture/ |
Hofstede
"..a framework used to understand the differences in culture across countries and to discern the ways that business is done across different cultures."' Chpt 3 pages 111-113
|
Chpt
3
Cultural
|
![]() Fundamental differences between Canada and the USA
|
Chpt
3
Cultural
USMCA
American
website
|
Geographical
differences between Canada and the USA
|
Chpt
3
Cultural
|
|
Chpt
3
Cultural
|
Viral
Marketing as part of the "Globalization
of Customers" and the Social-Cultural Environment
|
Chpt
3
find other ethnic viral videos
|
.
- India partition video 3min 32 sec a "story" of reunion that many cultures can relate to watch on your own -
Saroo
Brierley video 3min
|
2022 May-Aug WEEK 4 | ONLINE
LECTURE USING MATERIAL FROM http://www.witiger.com/senecacollege/MRK460.htm
AND the Textbook online material https://connect.mheducation.com/.......... |
Chpt
4 Ethics
|
Ethics
and bribery
for Wed Class SCC May 25 for Wed Class SBB May 25 for Fri Class SDD May 27 for Fri Class SAA May 27
|
Chpt
4
Ethics |
CSR
Corporate Social Responsibility
|
Chpt
4
Ethics |
Ethics
and Whistleblowers
ethics-whistleblowers.htm for
Wed Class SCC June 1st
Case
Study - Apartheid - Canada led boycott of South Africa
|
Chpt
4
Ethics
|
3.
Transportation
- roads, railways, bridges, auto production
|
Chpt
4
Ethics |
|
Chpt 4 Stakeholders.. | ..
|
2022 May-Aug WEEK 5 | ONLINE
LECTURE USING MATERIAL FROM http://www.witiger.com/senecacollege/MRK460.htm
AND the Textbook online material https://connect.mheducation.com/.......... |
Chpt
5
Int'l Trade Theories
|
Int'l
Trade Theories
Orientations
|
Marketing Orientation
for Int'l Business
![]() Tim Hortons selling tea told students to watch and make comments for
Wed Class SCC June 15th
|
Chpt
5
International Trade Theories |
added
to the course outline June 10th 2021
Might not be in the 2022 course outline,
|
Chpt
5
International Trade Theories |
First
Mover Advantages - "early bird gets the worm"
Second Mover Advantages - "2nd mouse gets the cheese" witiger.com/internationalbusiness/first-mover-advantages-early-bird-gets-the-worm.htm highly recommended reading + watch the 2 videos
|
2022 May-Aug WEEK 6 | ONLINE
LECTURE USING MATERIAL FROM http://www.witiger.com/senecacollege/MRK460.htm
AND the Textbook online material https://connect.mheducation.com/.......... |
The
Political
- Legal - Regulatory Environment
Chpt 6 |
Political
Environment
witiger.com/internationalbusiness/politicalenvironment.htm The Political / Legal / Regulatory Environment can be simply described as the laws and regulations that business has to follow in order to make sure the business owners do not get arrested, or have the business fined for noncompliance of some regulation. Laws
are made by politicians - who enact these laws based on the likelihood
they will get re-elected. The political environment is affected and
effected by politicians who in turn are influenced by changes and challenges
in the social - cultural enviromment (languages, ethnicity, immigration
etc.), challenges in the economic enviromment (currency exchange rates,
corporate activity, unemployment rates) and also to some extent the geographic
environment in terms of how the region is laid out, rivers, mountains,
proximity to other countries, weather, seasons etc.
Gator
Teds - MJ
|
The
Political - Legal - Regulatory Environment
Diplomatic
representation overseas
|
Embassies,
High Commission and Consulates
|
2022 May-Aug WEEK 7 | ONLINE
LECTURE USING MATERIAL FROM http://www.witiger.com/senecacollege/MRK460.htm
AND the Textbook online material https://connect.mheducation.com/.......... |
The
Political - Legal - Regulatory Environment
.
|
- Business continuity - Disaster recovery - Crisis management - Country risk analysis political risk actions - Confiscation - Expropriation - Domestication(Nationalization) |
The
Political - Legal - Regulatory Environment
.
|
Political
risk and Contingency Planning
.witiger.com/internationalbusiness/politicalrisk.htm
|
The
Political - Legal - Regulatory Environment
.
![]() UTSC power out June 2021 di5 |
Political
and
Legal environment
Defensive / Integrative witiger.com/internationalbusiness/politicalriskdefensiveintegrative.htm for Wed Class SCC June 22nd for Wed Class SBB June 22nd for Fri Class SDD June 24th for Fri Class SAA June 24th
|
2022
May-Aug BREAK WEEK WEEK 5 June 27th
|
![]() |
.
The
Political - Legal - Regulatory Environment
Doing
business with government agencies
Chpt 6 |
![]() Wed Julu 6 09:50 Section SCC Wed July 6 2:25pm Section SBB Fri July 8 13th 08:55pm Section DD Fri July 8 12:35pm Section SAA Government Expenditures\ Government Purchasing - Selling to government (fed gov procurement) www.tpsgc-pwgsc.gc.ca/app-acq/index-eng.html The Federal Government Procurement Guide - because Government is a great customer |
The
Political - Legal - Regulatory Environment
Export Finance Chpt 6 |
Export
Financing CdnGovt
|
Government
and the CBSA
Chpt 6 |
Govt
Influence on Trade
witiger.com/internationalbusiness/ governmentinfluenceontrade.htm Trade Barriers Rules and Regulations Government Intervention Protectionism and Gov't Trade Barriers Quotas Voluntary Export Restraints Local Content Requirements Wed
Julu 6 09:50 Section SCC
|
Tariffs,
Wed Julu 6 09:50 Section SCC Wed July 6 2:25pm Section SBB Fri July 8 13th 08:55pm Section DD Fri July 8 12:35pm Section SAA 2018 because POTUS Trump threatened to put a tariff on Canadian Steel ![]() 2018 video made in MRK460 5 min 24 sec for 2022, watch on your own and make comments This
video is a discussion of Tariffs
|
Government
and
the CBSA
Chpt 6 |
Govt
Influence on Trade
. Subsidies Wed Julu 6 09:50 Section SCC Wed July 6 2:25pm Section SBB Fri July 8 13th 08:55pm Section DD Fri July 8 12:35pm Section SAA Rules and Regulations by Gov't that makes global business difficult ![]() make comments on the video 3 specific examples - raisins from Turkey - jam to Hong Kong - margarine / Walmart Wed Julu 6 09:50 Section SCC Wed July 6 2:25pm Section SBB Fri July 8 13th 08:55pm Section DD Fri July 8 12:35pm Section SAA |
Dumping
and C.B.S.A.
Canada Border Services Agency cbsa-asfc.gc.ca Wed Julu 6 09:50 Section SCC Wed July 6 2:25pm Section SBB Fri July 8 13th 08:55pm Section DD Fri July 8 12:35pm Section SAA ![]() make comments on the video dumping example explained by students . Canada Border Services Agents in action keeping us safe - humour ![]() from This Hour has 22 minutes |
...so, Richardson added it .. Climate and Topography |
Physical
Geographic Environment and Weather Extremes
http://www.witiger.com/internationalbusiness/geographicenvironment.htm
|
Climate effect on population living patterns |
It
is suggested (WTGR) that a different way
of seeing this problem is not to look at climate change, but rather to
look at human population change - more
specifically the change in "where" humans are moving to work, and life.
|
Weather problems for business Weather
effecting
|
Physical
Geographic Environment and Weather Extremes
.
|
Weather problems for business Weather
effecting
|
Physical
Geographic Environment and Weather Extremes
.
. |
Canada, Election 2021
sources
https://toronto.citynews.ca
|
..
|
North America
partly a consequence of the
list of all..countries_of_the _world.htm |
..
... ... |
Europe
|
....
..
|
Population
partly a consequence of the
|
.......
|
World Maps
list
of all..countries_of_the
_world.htm
|
.....
|
2022 May-Aug WEEK 7 | . |
Chpt
7 FDI
Foreign Direct Investment ![]()
|
|
Chpt
8
Regional Economic Expansion
|
|
Chpt
8
Regional Economic Expansion
|
WTO
World Trade Organization WTGR interview on CBC about the WTO ![]() WTGR 2008 interview on CBC about WTO 5 min 21 sec,d discussed briefly Wed SDD Mar 30 fdiscussed briefly Wed SBB Mar 30 for Thu SCC Mar 31 for Fri SAA Apr 01 |
Chpt
9
|
Foreign
Exchange Market
also referred to as ForEx or 4X discussed briefly Wed SDD Mar 30 discussed briefly Wed SBB Mar 30 for Thu SCC Mar 31 for Fri SAA Apr 01 READ THIS ......and try to incorporate some of it into your company report 4X
topics
|
Chpt
10
|
Exchange
Rate fluctuations
Pegged Exchange Rate Floating Exchange Rate Central Bank
.
|
2022 May-Aug WEEK 8 | . |
Chpt
11
|
Firm
as a value chain
The Role of Strategy Experience Curve Economies of scale Leveraging Core Competencies Pressures -for cost reductions -local responsiveness International
Strategy
|
Chpt
12
CollaborativeRelationships
|
|
|
Chpt
12
|
Countertrade
for Wed SDD Apr 6 for Wed SBB Apr 6 for Thu SCC Apr 7 for Fri SAA Apr 8 ![]() |
-
Coke/Pepsi.Russia
details...redkalinka.com... - Cuba-Canada cigars Trading Companies
|
Chpt
12
|
"Choice
of Entry Modes"
for Wed SDD Apr 6 for Wed SBB Apr 6 for Thu SCC Apr 7 for Fri SAA Apr 8 Ways to enter foreign markets - the main categories
|
Chpt
12
|
Trade
Missions
did Wed SDD Apr 13 did Wed SBB Apr 13 for Thu SCC Apr 7 for Fri SAA Apr 8 Government of Canada About Canada Trade Missions https://www.international.gc.ca/trade-c.....missions "Led by the Minister of International Trade or other senior government officials, Canada Trade Missions provide access to resources from Canada’s export agencies, and present unique opportunities and benefits to participants. These benefits include:" |
-
access to economic and government decision-makers
- on-the-ground support from the Trade Commissioner Service (TCS) network and export agencies, including Export Development Canada and the Canadian Commercial Corporation - unparalleled networking opportunities with the local business community - business-to-business meetings with potential partners - foreign market intelligence and troubleshooting - opportunities to create export partnerships. |
2022 May-Aug WEEK 9 | . |
Chpt
13
Pitfalls of Exporting
|
Potential
Disadvantages of Exporting
(Pitfalls of Exporting) did Wed SDD Apr 13 did Wed SBB Apr 13 for Thu SCC Apr 14 --- Fri SAA Apr 15 no class on Fri Apr 15th Why would you discuss Disadvantages of Exporting in a course which spends most of the time discussing how to export? Answer: because the course (MRK460, MGSC44, IBM600) is not, strictly speaking, "how to export". Sometimes managers need to make decisions about whether to pursue a new situation, or not: what we call a GO - NO GO decision. For the purposes of saving money and running the company efficiently, sometimes it is better to NOT GO - that is to say NOT export because the cost might be too high, or you may be consuming resources you don't have - it might be better to concentrate on making money on your "regular" business. Deciding NOT to export doesn't mean your company is not involved in international business
|
Chpt
13
|
"Ramping Up", Go / No Go | "Ramping
Up" ...a popular slang expression in international business ...
a metaphor
that comes from putting a ramp up to a ship, or the back end of a cargo
plane, and moving goods onboard. The concept is that you are getting ready
to do something by putting the ramp up..
|
Chpt
13
LCs Letters of Credit |
Letters
of Credit
witiger.com/internationalbusiness/LCs.htm did Wed SDD Apr 13 for Wed SBB Apr 13 for Thu SCC Apr 14 --- Fri SAA Apr 15 no class on Fri Apr 15th The subject of LCs is not normally something you would teach in a general overview course on Global Marketing and Business - but for some people who are interested in actually becoming involved in exporting and importing, LCs are a necessary thing which you must understand.. Common Problems with Letters
of Credit
If an LC is irrevocable (meaning the credit cannot be amended or canceled without the agreement of all parties) then the buyer may have a big problem if something develops that they cannot fix - because the 3rd party will be obliged to pass the money to the seller once the goods are landed. |
"Letters
of Credit are guarantees of payment to help you make purchases or transact
business with companies with whom you have limited trading experience or
credit history."
wachovia.com |
Chpt
14
|
Brands
in int'l markets
![]() fo Country Image Effects on Branding |
In
this article, Prof. Richardson is discussing the challenges of developing
a "Canadian Brand" for the clothing industry. In addressing this formidable
challenge, Richardson explains that the ability to do this depends on how
we can deal with the influences of the
o competitive environment o social / cultural environment o technological environment o political / legal / regulatory environment o economic environment o geographic environment Richardson explains that these environments make it difficult for Canada to consider having a global brand for clothing similar to the Italians or French, instead it is recommended that we "embrace" the extreme weather challenges of our geographic environment and "brand" Canadian clothing as being the most robust and strong for cold weather. |
Chpt
15
|
Outsourcing
and
Offshoring did Wed SDD Apr 6 for Wed SBB Apr 6 for Thu SCC Apr 7 for Fri SAA Apr 8 Offshoring to India, China Offhshoring moving to Mexico because of old NAFTA and now the CUSMA -------------------- |
explained the
ancient spice trade as a part of the origins of global business and the
relationship to nutrition
![]() |
![]()
|
2010 TV series
about "Mid America Novelties"
https://www.youtube.com/show/SC9dZLRA2qJ JguL2nq2wMm9A?season=1&sbp=CgEx link works Apr 2022 |
![]() Why 99.9% is not enough
!
|
Outsourcing
and Offshoring
why
99.9 accuracy is not enough
99.9
means 1 in 1,000 is faulty
many
electronic devices and their component parts are made by the millions
if
you say that Quality Control is aiming for 99.9%, then when it is applied
to 200 million, the potential number of devices with errors or problems
is... see below
Foxconn in China can regularly produce 500,000 iPhones a day - that means, mathematically they have, potentially, a risk of producing 500 faulty devices each day Samsung
regularly sells over 400 million phones a year - that is 400,000 faulty
phone
source
https://www.knowyourmobile.com/news/how-many-iphones-
|
2022 May-Aug WEEK 10 | . |
Chpt
15
|
Product
Quality
TQM did Wed SDD Apr 6 for Wed SBB Apr 6 for Thu SCC Apr 7 for Fri SAA Apr 8 READ THIS ......and try to incorporate some of it into your company report .
. |
![]() 5 min 17 sec uploaded 2016 did Wed SDD Apr 6 for Wed SBB Apr 6 for Thu SCC Apr 7 for Fri SAA Apr 8 done by former students Vincent Chiu and Kevin Tu, |
Chpt
15
|
![]() Prof. Richardson interviewed on CTV about car recalls re: Product Quality Just In Time (J.I.T.) did Wed SDD Apr 6 for Wed SBB Apr 6 for Thu SCC Apr 7 for Fri SAA Apr 8 .
Drones
/ UAVs
|
![]() made/uploaded Dec 2nd 2020 WTGR discussing JIT in the auto parts industry did Wed SDD Apr 6 for Wed SBB Apr 6 for Thu SCC Apr 7 for Fri SAA Apr 8
|
2022 May-Aug WEEK 11 | . |
Chpt
16
|
Global
Human Resource Management
Strategies for International
Expansion
|
![]() Prof. Chris Bovaird Attracting good employees is a competitive advantage for Wed SDD Mar 30 for Wed SBB Mar 31 for Thu SCC Apr 01 for Fri SAA Apr 02 "The one single key diffferentiator for corporations over the next generation or two will be the ability to attract and retain clever innovative flexible willing intelligent people...people will be the outstanding resource which will make the West succeed versus cheaper manufacturing of things for the foreseeable future." Quote from Prof. Chris Bovaird
|
Chpt
17
|
Trends effecting int'l marketing - online business - social media - multi-culturalism - tribal consumers |
Last
Class
|
sulibreezy
2012
Hate School/Love Education . (UTM) 2014 response Using the Internet for distribution
|
![]() uploaded 2021 March 17th (same applies to Aug 2021) explaining the "Big Huge
Final Project"
|
![]() 2 min 18 sec |
Video
for you to leave questions, or comments about the final group project
Video was created April 2021 but can apply to early Jan, Feb, March 2022 Prof. will answer all questions
as they come in, in Jan, Feb March 2022
|
. | ![]() 1 min 9 sec |
comments, questions about the final video, Aug 2021, which accompanies the final project - think of it as the replacement for your "presentation to the class". | . | ![]() 2 min 36 sec |
comments about the whole course, what can we improve, what is working well, what needs to be added. |
![]() |
Seneca
has an arrangment with Zoom whereby students and professors can use Zoom
- and we will use Zoom for the rest of the classes in this course
to get details, go to https://inside.senecacollege.ca/its/services/zoom/ Once you have the app, you can use it by going here Prof. Richardson will also be using this login link https://senecacollege-ca.zoom.us/ |
![]() |
Video
Assignment - for ALL sections
details ...MRK460/assignmentMRK460-2021.htm (done in Jan-Apr 2022) |
||
![]() |
Prof. Richardson
describing the ethics assignment
(the video to the left was done in 2012 but applies to 2022)
|
![]() |
Posted
2021 Feb 24 Wed
Preview of what we |
![]() 2 min 19 sec uploaded 2020 Oct 26 |
Posted
Oct 26th Mon
A short video to discuss the concept of Asymmetrical - using the example of stealing two bite brownies. Funny, but educational did 2020 Nov 4 Wed Section CC |
![]() 4 min 18 sec uploaded 2020 Oct 14th |
Posted
2020 Oct 14th Mon
A short video to discuss the concept of Guerilla marketing (also known as Asymmetrical marketing) - describing the origins of the word Guerilla and the concept of a small military force defeating a large army by using guerilla tactics - used to describe how a small company could use great imagination in advertising to create media awareness that could have better results than a conventional compaign by a giant company did Nov 4 Wed Section CC |
![]() 10 min 46 sec uploaded Oct 21 |
Posted 2020 Oct
21st Wed
A short video to show the students how much progress we have made in the unit on Government Influence on Tradein the 6 th class in October - and what is coming up for the class after the Break Week |
![]() 7 min 2 sec |
Overall intro
to the MRK460 webpage for this course and how you should look at it to
see the info you need to know the topics.
Uploaded 2020 Oct 6th am |
![]() 3 min 51 sec |
Explanation,
by screen capture video, of how to make comments on the YouTube videos
Uploaded 2020 Oct 6th am |
![]() 6 min 53 sec, uploaded Oct 13th 8 pm |
Posted 2020 Oct
13 th
A short video to show the students how much progress we have covered so far in the first 4 classes, and where we are going in October |
![]() 14 min uploaded Oct 18 Sunday 4pm |
Posted 2020 Oct
18 th
A short video to show the students how much progress we have made in the unit on Government influence on trade the 5 th class in 2020 October - and what is comiing up for the 6th class |
The Competitive Environment
is slightly more important than the other 5 environments - mostly because
business people tend to "miss" identifying the wide range of other enterprises
that are direct and indirect, and future competitors.
witiger.com/ecommerce/competition.htm
, witiger.com/ecommerce/competitorintelligence.htm
Where you get info from "3
Sources of Information: government, associations, corporate youtube.com/watch?v=XKYu-O5HWDU
witiger.com/internationalbusiness/countryinfo.htm
Globalization witiger.com/internationalbusiness/globalization.htm
Globalization of Customers
Globalization of Production
Globalization of Government
Viral Marketing witiger.com/ecommerce/viralmarketing.htm
(belongs to the "P" for
Promotion, as part of the 4Ps)
Of the 6 types of Viral
Marketing,
- Edgy gossip / Buzz Marketing
- Stealth Advertising
- Guerrilla Marketing witiger.com/ecommerce/viralmarketing-guerilla-marketing.htm
(Asymmetrical Marketing)
are the 3 viral marketing
strategies best studied by business and marketing students in the 2020's
Political Risk and Contingency
Planning
witiger.com/internationalbusiness/politicalrisk.htm
witiger.com/internationalbusiness/politicalriskcontingencyplanning.htm
witiger.com/internationalbusiness/personalrisk.htm
Fundamentals of Risk Analysis
youtube.com/watch?v=_QPamr31ZCU
register with the local
Canadian Embassy or Consulate when you travel overseas www.travel.gc.ca
Physical Geographic
Environment and Weather Extremes
witiger.com/internationalbusiness/physicalgeographicenvironment.htm
witiger.com/internationalbusiness/geographicenvironment.htm
Potential Disadvantages of
Exporting witiger.com/internationalbusiness/disadvantages.htm
Why would you discuss Disadvantages
of Exporting in a course which spends most of the time discussing how to
export?
For the purposes of saving
money and running the company efficiently, sometimes it is better to NOT
GO
- that is to say NOT export
because the cost might be too high, or you may be consuming resources you
don't have
- it might be better to
concentrate on making money on your "regular" business.
Deciding NOT to export doesn't mean your company is not involved in international business
you can still be involved in importing, directly, or indirectly
Quality
TQM JIT why 99.9 accuracy is not enough
when
you manufacture a large number of devices
witiger.com/internationalbusiness/TQM.htm
witiger.com/internationalbusiness/JIT.htm
99.9
means 1 in 1,000 is faulty
if
you increase the number manufactured, you increase the number of faulty
products, 99.9 means 10 in 10,000 1,000 in a million/
When
you have many large global companies making products in the millions, you
have a potential of thousands of unhappy customers.
Foxconn
in Zhengzhou in China can regularly produce 500,000 iPhones a day
-
that means, mathematically they have, potentially, a risk of producing
500 faulty devices each day
500
per day x 365 days = 182,500 - which appears to be a very high number for
potentially unhappy customers.
Previous sections taught
by Richardson
2022 | Sept-Dec | 4 sections |
2022 | July-Aug | 4 sections |
2022 | May-June | |
2022 | Jan - April | 4 sections |
2021 | Sept-Dec | 4 sections |
2021 | May-June | 3 sections |
2021 | Jan - April | 4 sections |
2020 | Sept-Dec | 3 sections |
2020 | May-June | 2 sections |
2020 | Jan-April | 5 sections |
2019 | Sept-Dec | 1 section |
2019 | Jan-April | 5 sections |
2018 | Sept-Dec | 1 section |
2018 | July-Aug | 2 sections |
2018 | Jan-April | 3 sections |
2017 | May-June | 1 section |
2017 | Jan-April | 3 sections |
2016 | Jan-April | 3 sections |
2015 | Jan-April | 2 sections |
2014 | July-Aug | 1 section |
2014 | Jan-April | 3 sections |
2013 | May-June | 1 section |
2013 | Jan-April | 3 sections |
2012 | May-June | 2 sections |
2012 | Jan-April | 2 sections |
2011 | Jan-April | 2 sections |
11 years
60 sections (classes) |
||
1,000 + students |
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Prof.
W. Tim G. Richardson ©www.witiger.com
In
Flanders Fields https://www.youtube.com/watch?v=1wFFOLgmM7c
The
Vimy Glide https://www.youtube.com/watch?v=6CCvsyIGvwA?list=PL2PXaLXFkx996LxbKqSoRw3w57VGGdMZ_?index=5