Last Updated 2022  May 9th 2:30   https://senecacollege-ca.zoom.us/       https://inside.senecacollege.ca/registrar/InternalAdminInfo.html calendars
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SENECA COLLEGE,  TORONTO 
  MRK 460 - Global Marketing and Business
  WEEK by WEEK DETAILED LECTURE NOTES 
  May - June - July - Aug  2022
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being updated May 5th to May 10th

click to get large size
 
 I WEEK by WEEK TOPIC SCHEDULE  I WEEK by WEEK DETAILED LECTURE NOTES I CLASS PARTICIPATION  I ASSIGNMENTS and Project
I MAIN 460.htm PAGE  I TEXTBOOK I TEST and EXAMS I TIPSI INT'L BIZ SHORTCUTS  I CONTACT INFO  I GRADING and EVALUATION   Misc.
link to previous MRK460 online outline used Jan - Apr 2022 witiger.com/senecacollege/MRK460-2022-05May-3rd.htm
uploaded "first 3 classes summary video 2022 June 10th at https://youtu.be/k8p3A5IKHtM
 
 
Summer 2022 May-Jun-Jul-Aug May Jun Jul Aug
Wed Morning
Section SCC 
09:50 am - 12:30 noon
May 11 first class
May 18
May 25  Video
Assignment explained
June 1
June 1
June 8
June 15
June 22 Video Assignment DUE
June 27 - 30 Break Week
Canada Day July 1st
July 6
July 13
July 20
July 27

Final Project
- what goes into it
20 min video on what topics should be in the final report

July 27
Aug 3
Aug 10 last class
Aug 12 last day to obtain class participation marks
Aug 12 11:59pm Group Project Due
Aug 12 11:59pm Group Project Due
Aug 19 Summer Term Ends
Aug 21 grades due by profs
Aug 26 grades avaialble to students
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Wed Afternoon
Section SBB
2:25 - 5:05 pm
May 11 first class
May 18
May 25  Video
Assignment explained
June 1
June 8
June 15
June 22 Video Assignment DUE
June 27 - 30 Break Week
Canada Day July 1st
July 6
July 13
July 20
July 27

Final Project
- what goes into it
20 min video on what topics should be in the final report

July 27
Aug 3
Aug 10 last class
Aug 12 last day to obtain class participation marks
Aug 12 11:59pm Group Project Due
Aug 12 11:59pm Group Project Due
Aug 19 Summer Term Ends
Aug 21 grades due by profs
Aug 26 grades avaialble to students
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Fri Morning
Section SDD
08:55 am - 11:35 am
May 13 first class
May 20
May 27  Video
Assignment explained
June 3
June 10
June 17
June 24 Video Assignment DUE
June 27 - 30 Break Week
Canada Day July 1st
July 8
July 15
July 22
July 29

Final Project
- what goes into it
20 min video on what topics should be in the final report

July 29
Aug 5
Aug 12 last class
Aug 12 last day to obtain class participation marks
Aug 12 11:59pm Group Project Due
Aug 12 11:59pm Group Project Due
Aug 19 Summer Term Ends
Aug 21 grades due by profs
Aug 26 grades avaialble to students
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Fri Afternoon
Section SAA
12:35 pm - 3:15 pm
May 13 first class
May 20
May 27  Video
Assignment explained
June 3
June 10
June 17
June 24 Video Assignment DUE
June 27 - 30 Break Week
Canada Day July 1st
July 8
July 15
July 22
July 29

Final Project
- what goes into it
20 min video on what topics should be in the final report

July 29
Aug 5
Aug 12 last class
Aug 12 last day to obtain class participation marks
Aug 12 11:59pm Group Project Due
Aug 12 11:59pm Group Project Due
Aug 19 Summer Term Ends
Aug 21 grades due by profs
Aug 26 grades avaialble to students
.Academic Year Dates 2021-2022  https://inside.senecacollege.ca/registrar/2021-22.pdf

Learning Outcomes Expanded detailed version

Zoom login link https://senecacollege-ca.zoom.us/
...
2022 May-Aug WEEK 1
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2022 May
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first class
Wed May 11th 09:50 Class SCC
Wed May 11th 2:25pm Class SBB
Fri May 13th 08:55pm Class DD
Fri May 13th 12:35pm  Class SAA
uploaded "first 3 classes summary" video 2022 June 10th at https://youtu.be/k8p3A5IKHtM
This video would also be a good intro to the first three classes of the May-Aug version of this course

Class Participation
Before we begin discussing the topics, understand that a big part of marks for this course is "class participation / contribution", 
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When you make a comment, type in to the comment your first name, and class section (you do not need to put in your last name or student number)
3 min 51 sec
Here is a video explanation, by screen capture video, of how to make comments on the YouTube videos. You can earn marks from the first week by making comments
z
https://www.youtube.com/watch?v=pfridDWR7mI&t=7s
need help right away?
Email w cell number, i will call you back
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2022 May 11th, 15th
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first class
Wed May 11th 09:50 Class SCC
Wed May 11th 2:25pm Class SBB
Fri May 13th 08:55pm Class DD
Fri May 13th 12:35pm  Class SAA
intro to www.witiger.com
click to view 2022 video
I was sick for the "IntroClass" last term, But, as a "back up plan" I made this 9 min video to show you what we would have covered if we had a "normal" start. 
https://youtu.be/xzTXeElwomw
It can be similarly useful in May 2022

So, watch the video, then go to the site and click on and read / view the content indicated, and if you make any comments on the videos, it counts for class participation right away.

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10 videos made March 24-29 2020
for all 4 sections, look at these videos on your own time
"landing page" for the 10 videos about the course made in March 2020 
 

 

http://www.witiger.com/senecacollege/MRK460-5-videos.html "landing page" for the 5 videos I did 2021 April 10th discussing "what goes in" to your final group project report
 

 

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first class
Wed 2:25pm - 5:05 pm
Thu 10:45-1:25pm
Fri 1:30 - 4:10 pm
click to see larger

reading the newspapers
Wed May 11th 09:50 Class SCC
Wed May 11th 2:25pm Class SBB
Fri May 13th 08:55pm Class DD
Fri May 13th 12:35pm  Class SAA

 

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First Class - Do we have a Quorum?
importance of vocabulary

Wed May 11th 09:50 Class SCC
Wed May 11th 2:25pm Class SBB
Fri May 13th 08:55pm Class DD
Fri May 13th 12:35pm  Class SAA

business slang, "go to the street", re: IPOs
Shopify

SOPs
SitRep
Go/no GO, Takeaways, 

Tapdancing
Wed May 11th 09:50 Class SCC
Wed May 11th 2:25pm Class SBB
Fri May 13th 08:55pm Class DD
Fri May 13th 12:35pm  Class SAA

Read The Newspaper id
3 min 35 sec 4 min 1 sec 2 min 55 sec
Read The Newspaper
Part 1
Read The Newspaper
Part 2
getting rich on the stock market
Read The Newspaper
Part 3
learn an
Industry Sector
Read The Newspaper
Part 4
Business magazines
are important
...
..
Grizzly Bear Stories
.https://www.natureconservancy.ca/en/what-we-do/resource-centre/featured-species/mammals/grizzly_bear.html
The need for developing compelling story telling skills and narratives to allow you to be "convincing" when explaining things in business and marketing, and life. 
The idea is that you would "collect" stories over the course of your life and use these when you need to communicate something important.
7 min 59 sec 3 min 15 sec
Part 1 
watch the video and make comments
Wed May 11th 09:50 Class SCC
Wed May 11th 2:25pm Class SBB
Fri May 13th 08:55pm Class DD
Fri May 13th 12:35pm  Class SAA
Part 2 
Teaching and Learning using "Grizzly Bear Stories"
watch the video and make comments 
Wed May 11th 09:50 Class SCC
Wed May 11th 2:25pm Class SBB
Fri May 13th 08:55pm Class DD
Fri May 13th 12:35pm  Class SAA
...
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Introduction
for Basics of Int'l Biz specific to Canada
Wed May 11th 09:50 Class SCC
Wed May 11th 2:25pm Class SBB
Fri May 13th 08:55pm Class DD
Fri May 13th 12:35pm  Class SAA
http://www.youtube.com/watch?v=Cbg7WNnEHw4
audio is good, video sux, 
video summary of the course
Difference between Global Marketing and
International Marketing
Wed May 11th 09:50 Class SCC
Wed May 11th 2:25pm Class SBB
Fri May 13th 08:55pm Class DD
Fri May 13th 12:35pm  Class SAA
2022 May-Aug WEEK 2 ONLINE LECTURE USING MATERIAL FROM  http://www.witiger.com/senecacollege/MRK460.htm
AND the Textbook online material https://connect.mheducation.com/..........
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What is Global Marketing
- mkt dvlpmt vs mkt penetration
witiger.com/../4opportunities.htm
2 min 16 sec
- 4Ps have to change
5 min 19 sec 6 min 42 sec
for Wed Class SCC May 18
for Wed Class SBB May 18
for Fri   Class SDD  May 20
for Fri Class SAA May 20
Very interesting intro to the 
MRK460 course, and the 6Es w 
scenes from the prof's house in

for Wed Class SCC May 18
for Wed Class SBB May 18
for Fri   Class SDD  May 20
for Fri Class SAA May 20
...
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What is Global Marketing

types of opportunities
The Ansoff Matrix
(review from MRK106)
for Wed Class SCC May 18
for Wed Class SBB May 18
for Fri   Class SDD  May 20
for Fri Class SAA May 20

o Market Penetration - see to existing
o Market Development - sell to new
    - Telus
    - Rogers (Fido)
    - Bell Mobility
o Product Development
o Diversification
- relates to "why" companies do int'l biz
Steve Jobs / Apple
...
Why Export
for Wed Class SCC May 18
for Wed Class SBB May 18
for Fri   Class SDD  May 20
for Fri Class SAA May 20
WHY EXPORT  witiger.com/internationalbusiness/whyexport.htm
  o Why Companies Grow
   o Why Companies get involved in International Business
   o Reactive Reasons, Proactive Reasons for exporting
for Wed Class SCC May 18
for Wed Class SBB May 18
for Fri   Class SDD  May 20
for Fri Class SAA May 20
The main purpose of business is to make money for the people who own the business. 
All other objectives are secondary to achieving this goal 
- it may sound heartless, but it is the essence of capitalism.

Why Companies get involved in International Business
There are 4 major operating objectives that may cause companies to develop International Business
   1  To expand sales
   2  To acquire resources
   3  To diversify sources of sales 
   4  To diversify sources of supplies
for Wed Class SCC May 18
for Wed Class SBB May 18
for Fri   Class SDD  May 20
for Fri Class SAA May 20

..
Why Export Reactive reasons for going international include
   o Market
   o Competitive Environment
   o Political Environment
   o Economic Environment
   o chance occurrence
..
Why Export Proactive reasons for going international include
Expanding sales by strategically seeking out advantages
     launch an offensive into a new market before competitor does (eg. like Pepsi into Russia, before Coke)
power and prestige
economic Environment
     lower costs of labour, production and energy
political environment
     less stringent rules and regulations effecting pollution and labour
     incentives
..
Review importance of 6Es and 4Ps

https://youtu.be/Ykj0lxsQFmA
5 min 8 sec
This video talks about the 6 Environments in the context of knowing them, so you can avoid an unrecoverable mistake
every section should watch this and make a comment (to prove you watched it)
important to understand the concept of an "unrecoverable mistake" so that you mske your best efforts to avoid this

click to view video
2 min 41 sec 
"What is Marketing" 
The 10 fingers of Business and marketing 
4Ps and 6Es
for Wed Class SCC May 18
for Wed Class SBB May 18
for Fri   Class SDD  May 20
for Fri Class SAA May 20
..

The 10 fingers of Business and marketing on WTGR's LinkedIn account
https://www.linkedin.com/posts/
w-tim-g-richardson-77472a15
_the-10-fingers-of-marketing-and-business-
activity-6698473997409120257-kGVd
..
6 Environments  (Business)
the focus of BAM 101
  • Political / Regulations
  • Economic
  • Social / Cultural
  • Technology
  • Geography / Weather
  • Competition
    • possibly the most important
      for Wed Class SCC May 18
      for Wed Class SBB May 18
      for Fri   Class SDD  May 20
      for Fri Class SAA May 20
4P's  (Marketing)
the focus of MRK106
  • Product
  • Price
  • Promotion
  • Place
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.What we have done in the first 2 classes and what we will do in the 3rd week youtube.com/watch?v=6ezGMiEyfR0
Video explaining what we are doing  did do Feb 2nd, 3rd, 4th 2021
https://youtu.be/98U5qgLfQGQ
6 min 34 sec
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Competitive environments ... Competition Basics (quick review from MRK106 and BAM101
for Wed Class SCC May 18
for Wed Class SBB May 18
for Fri   Class SDD  May 20
for Fri Class SAA May 20
Yahoo vs Google
early bird gets the worm vs. second mouse gets the cheese
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Business competitors are:
  • Other organizations offering the same product or service now 
  • Other organizations offering similarproducts or services now 
  • Other organizations offering a variation on a product or service, that you cannot
    • which could be because 3rd party vendors make accessory items, or "apps" for you, or your competition
    • which could be because you did not update your software to follow trends
  • Organizations that could offer the same or similar products or services in the future 
  • Organizations that could remove the need for a product or service we sell
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Sources of Information

sources of info on
for Wed Class SCC May 18
for Wed Class SBB May 18
for Fri Class SCC May 20
for Fri Class SAA May 20
.
1 governments
2 associations
3 corporate webpages
click for video link
Student Sindha, summarizing the main points in "Sources of Information", and how her group used it in their assignment
story about industry associations
5 min 12 sec
Associations
for Wed Class SCC May 18
for Wed Class SBB May 18
for Fri   Class SDD  May 20
for Fri Class SAA May 20
http://www.youtube.com/watch?v=wQko-o2Siq8
3 min 38 sec .
- corporate webpages
- the CEO's speech
for Wed Class SCC May 18
for Wed Class SBB May 18
for Fri   Class SDD  May 20
for Fri Class SAA May 20
 spotting trends, Ranger youtube.com/watch?v=a5JomDDBSio
. .
2022 May-Aug WEEK 3
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Globalization


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Chpt 1
p. 5 - 15
p. 24 - 29
 

LO2, LO3

Globalization
Globalization of Customers / Market
Globalization of Production
Globalization of Government 
for Wed Class SCC May 25
for Wed Class SBB May 25
for Fri   Class SDD  May 27
for Fri Class SAA May 27
Globalization of Production

for Wed Class SCC May 25
for Wed Class SBB May 25
for Fri   Class SDD  May 27
for Fri   Class SAA  May 27
Globalization of Government 
WTO trade rulings
example - winter rims, CTC - Brazil
click
for Wed Class SCC May 25
for Wed Class SBB May 25
for Fri   Class SDD  May 27
for Fri Class SAA May 27
slowbalization

decrease in Globalization
Big Mac Index
for Wed Class SCC May 25
for Wed Class SBB May 25
for Fri   Class SDD  May 27
for Fri Class SAA May 27
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Globalization
effect on
Target Market Segmentation
Blackberry's global marketing campaign
WTGR's Jan 2012 Toronto Star article re: Blackberry
click to see graphic click to see article "This is not Obama's Blackberry" Canada Goose millenial customers different than original segmentation
for Wed Class SCC May 25
for Wed Class SBB May 25
for Fri   Class SDD  May 27
for Fri Class SAA May 27
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Globalization
and
Sustainable Development


Chpt 1
Sustainable Development
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Sustainability
 - example of harvesting practices
for Wed Class SCC May 25
for Wed Class SBB May 25
for Fri   Class SDD  May 27
for Fri   Class SAA  May 27
https://www.youtube.com/watch?v=qDjXtQRe5uk&
'Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs."

There is available, in many sources (internet based and non-internet based) commentary criticizing the major corporations and leading nations in their drive for competitiveness.

This drive for competitiveness (through harvesting practices) has created vulnerable situations for

  • water management 
    • (river and lakes drying up)
  • agriculture 
    • soil erosion (caused by large scale mining and tree harvesting)
    • soil depletion requiring excessive use of fertilizers and other chemicals
  • metals and mining
    • rare metals such as Cobalt are being dug out and used for advanced smartphones - and the mining of such minerals has large effects on the land and wildlife where these mines are located, such as the jungles of the Congo where gorillas live
  • forestry 
    • trees being cut down at a rate faster than replanting and regrowth
    • large forest fires effect safety for people livingf close, and smoke and ash clouds effect health of people living in the region
It is hard to be objective on this issue since some people claim we have reached a point in the history of the planet where the existence of the human species is at risk!! The topic of sustainable development, has become increasingly "public" as a news topic and therefore important for students in international business
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Canada's Top Companies
Canada's top companies (not discussed in summer 2021 due to shortened term)
.
Canada's Trade and Investment needs updating - opportunity for student to earn class participation / contribution marks

Canada - Branding  Country Image

Cultural
Environment

Chpt 3
 

the problem with cultural differencesCultural environment
- marketing to diasporas
- rules for Doing Business across Cultures
http://www.youtube.com/watch?v=Pmb_dDQ-h6o
4 min 20 sec
for Wed Class SCC May 25
for Wed Class SBB May 25
for Fri   Class SDD May 27
for Fri   Class SAA  May 27

YouTube video
watch, and make comments
 

,d
Translation problems read on your own
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Chpt 3
 
Cultural Diasporas
for Wed Class SCC May 25
for Wed Class SBB May 25
for Thu Class SDD May 27
for Fri   Class SAA  May 27
 

 

"DIASPORA"
.
https://youtu.be/xHIkEOukE-w
1 min 25 sec

make a Diaspora video
 

mother tongue marketing
marketing to different cultures -
https://youtu.be/6tBOO10ggsE
3 min 24 sec
economist.com/node/21538742 Mother tongue marketing on wordpress https://mothertongue
marketing.wordpress.com/ built by Alina M, Kristina K, and Asia B in March 2015
.
Chpt 3
 
Hofstede
.
https://geerthofstede.com
/culture-geert-hofstede-
gert-jan-hofstede/6d-
model-of-national-culture/
Hofstede
"..a framework used to understand the differences in culture across countries and to discern the ways that business is done across different cultures."'
Chpt 3 pages 111-113
 
1.Uncertainty Avoidance 
 2.Power Distance
 3.Masculinity-Feminity 
 4.Individualism-Collectivism
for Wed Class SCC May 25
for Wed Class SBB May 25
for Fri   Class SDD May 27
for Fri   Class SAA  May 27

 

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Chpt 3

Cultural
Environment

CAN-US relations

USMCA American website
CUSMA Canadian website


Fundamental differences between Canada and the USA 
7 min 35 sec student video (UTSC) , 2010
watch on your own

for Wed Class SCC May 25
for Wed Class SBB May 25
for Fri   Class SDD May 27
for Fri   Class SAA  May 27

.
Chpt 3

Cultural
Environment

CAN-US relations
 

USMCA American website
CUSMA Canadian website

 

Geographical differences between Canada and the USA
 
larger view
4 min 52 sec 
introduced map of Canada - USA
 youtu.be/WJeM6DUkqaY
make comments on the video
map - differences
above the 49th, above the 60th
for Wed Class SCC May 25
for Wed Class SBB May 25
for Fri   Class SDD May 27
for Fri   Class SAA  May 27
...
larger view, click USA East Coast vs. West Coast
for Wed Class SCC May 25
for Wed Class SBB May 25
for Fri   Class SDD May 27
for Fri   Class SAA  May 27
..
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Chpt 3

Cultural
Environment
CAN-US relations

USMCA American website
CUSMA Canadian website


1 min 12 sec
1 min 12 sec
Richardson Report
Canada-U.S. differences
V E R Y  F U N N Y

for Wed Class SCC May 25
for Wed Class SBB May 25
for Fri   Class SDD May 27
for Fri   Class SAA  May 27

quoting Hofstede..
due to population numbers and country of origin
Canada .. too many rules
Darwinism
- map of North America
- immigration patterns
- size of cultural groups
- multiculturalism
,
.
Chpt 3

Cultural
Environment

Viral Marketing
 
 
 
 

 

Viral Marketing as part of the "Globalization of Customers" and the Social-Cultural Environment
https://youtu.be/yRDlPQgRzl0
3 min 25 sec
In the context of the Social-Cultural Environment and the Globalization of customers

Super Bowl and Viral Videos
watch on your own

..
https://youtu.be/IZ7oO847zzY Viral Marketing, Guerilla Marketing
for Wed Class SCC May 25
for Wed Class SBB May 25
for Fri   Class SDD May 27
for Fri   Class SAA  May 27
Guerilla marketing is an important strategy to understand in the context of medium and small sized enterprises having less money for promotions campaigns
...
Guerilla Marketing  Part 2
explaining Asymmetrical" as it relates to Guerilla Mktg
https://youtu.be/uhKHj88sMQ4
for Wed Class SCC May 25
for Wed Class SBB May 25
for Fri   Class SDD May 27
for Fri   Class SAA  May 27
- 2013 Superbowl commercial
- Jamaican VW 1 min 
watch on your own
- parody / spoof version 2 min
for Wed Class SCC May 25
for Wed Class SBB May 25
for Fri   Class SDD May 27
for Fri   Class SAA  May 27
Viral videos depend on good story telling - Grizzly Bear stories
.
Chpt 3

Viral Marketing

find other ethnic viral videos
 https://youtu.be/i08HcwcDahA
 
 
 

 

.
click 2019 Superbowl Commercials
WTGR's personal fav
Verizon - honours First Responders - in response to Verizon being accused of "throttling" internet speed to customers

explained "Green lights"

Google - global branding
- India partition video
3min 32 sec
a "story" of reunion that many cultures can relate to
watch on your own

- Saroo Brierley video 3min
Cultural appropriation example Toyota Swagger Wagon  watch on your own
Viral videos - emotional, mother-son Chinese story -"more rice"

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2022 May-Aug WEEK 4 ONLINE LECTURE USING MATERIAL FROM  http://www.witiger.com/senecacollege/MRK460.htm
AND the Textbook online material https://connect.mheducation.com/..........
.
Chpt 4  Ethics


.
 

Ethics and bribery
for Wed Class SCC May 25
for Wed Class SBB May 25
for Fri   Class SDD May 27
for Fri   Class SAA  May 27
Ethics effected by the
6 Environments
2 min 27 sec
2 min 27 sec
The Most Corrupt Business Sectors,
according to the OECD report
 ...oecd-report.htm
1. Extraction 
   - mining - logging
2. Construction - building
3. Transportation
  - roads, railways, bridges, auto production
4. IT - telecommunications
for Wed Class SCC June 1st
for Wed Class SBB June 1st
for Fri   Class SDD June 3rd
for Fri   Class SAA  June 3rd
.
Chpt 4

Ethics

CSR Corporate Social Responsibility
 
- Obstructionist Stance
- Defensive Stance
- Accommodative Stance
- Proactive Stance
for Wed Class SCC June 1st
for Wed Class SBB June 1st
for Fri   Class SDD June 3rd
for Fri   Class SAA  June 3rd
Corporate Social Responsibility to Stakeholders
- Responsibility to Employees
- Responsibility to Customers
- Responsibility to Investors / Shareholders / Partners
- Responsibility to Suppliers
- Responsibility to Governments (taxes, laws, rules and regulations)
- Responsibility to Society / Neighbours
for Wed Class SCC June 1st
for Wed Class SBB June 1st
for Fri   Class SDD June 3rd
for Fri   Class SAA  June 3rd

 
CSR video
humourous look at the 4 stances by UTSC Students in 2014
1 min 48 sec
1 min 48 sec
STUDENT VIDEOS
ethics - previous videos by 
former students
.
Chpt 4

Ethics

46664
2 MIN 15 SEC

Ethics and Whistleblowers
ethics-whistleblowers.htm

for Wed Class SCC June 1st
for Wed Class SBB June 1st
for Fri    Class SDD June 3rd
for Fri   Class SAA  June 3rd

Case Study - Apartheid - Canada led boycott of South Africa
Case Study - blood diamonds replace paper currency for criminal enterprises
 witiger.com/internationalbusiness/ethics.htm
.
Case Study - Loblaws 2018
 .cbc.ca/news/.....TR quoted

 

.
Chpt 4

Ethics

Toyota
(event data recorder)
 

3. Transportation
  - roads, railways, bridges, auto production
 
ethics re: Toyota
http://watch.bnn.ca/#clip270260
WTGR on BNN News 
(event data recorder)
for Wed Class SCC June 1st
for Wed Class SBB June 1st
for Fri    Class SDD June 3rd
for Fri   Class SAA  June 3rd
dCase Study - Toyota "sticky pedal" 
recall Jan 2010
Toyota Student Video 1 by Andrew D
3 min 24 sec
3 min 24 sec

Toyota Student Video 2
5 min 14 sec
5 min 14 sec

for Wed Class SCC June 1st
for Wed Class SBB June 1st
for Fri   Class SDD June 3rd
for Fri   Class SAA  June 3rd
..
Chpt 4

Ethics

Canada’s Fight against Foreign Bribery
Eighteenth Annual Report to Parliament
 .international.gc.ca/..report

ethics re: SNC Lavalin  Feb-Apr 2019
Lavalin was charged with paying bribes to Libya
click to see map

Minister Jody Wilson-Raybould
 - political power in Quebec
M.Rempel summary / YouTube
.
Gerald Butts rebuttal / YouTube
..
.
Chpt 4 Stakeholders..

..
3 min 37 sec
3 min 37 sec
explanation of the origin of the word "Stakeholders"
for Wed Class SCC June 1st
for Wed Class SBB June 1st
for Fri    Class SDD June 3rd
for Fri   Class SAA  June 3rd
..
.
2022 May-Aug WEEK 5 ONLINE LECTURE USING MATERIAL FROM  http://www.witiger.com/senecacollege/MRK460.htm
AND the Textbook online material https://connect.mheducation.com/..........
.
Chpt 5

Int'l Trade Theories


 
 

 

Int'l Trade Theories

Orientations
o Product Orientation
o Sales Orientation
o Marketing Orientation
review from MRK106
for Wed Class SCC June 15th
for Wed Class SBB June 15th
for Fri   Class SDD  June  17th
for Fri   Class SAA  June 17th
click to view YouTube video
video on 3 orientations
using the example of selling a diving watch
.

Marketing Orientation for Int'l Business
http://www.youtube.com/watch?v=qE4w4VwEdSU&list=UUAtk_NQTEd9jP4hEI6lPUHA
Tim Hortons selling tea
told students to watch and make comments

for Wed Class SCC June 15th
for Wed Class SBB June 15th
for Fri   Class SDD  June  17th
for Fri   Class SAA  June 17th
- also
McDonalds copying other menus
Honda going from motorcycles to cars ...Apple going from iMacs to iPhones ...Crown Royal bag for golf

..
Chpt 5 
International Trade Theories

added to the course outline June 10th 2021
Might not be in the 2022 course outline,
Trade Theory
Mercantilism
Absolute Advantage
Comparitive Advantage
Product Life Cycle Theory
Porter's Diamond
Factor Endowments
Demand Conditions
Related and Supporting Industries
Firm Strategy, Structure, Rivalry (competitors)
..
.
Chpt 5 
International Trade Theories
First Mover Advantages - "early bird gets the worm"
Second Mover Advantages - "2nd mouse gets the cheese"
 witiger.com/internationalbusiness/first-mover-advantages-early-bird-gets-the-worm.htm
highly recommended reading + watch the 2 videos
Prof. Steve Litt and Prof. Tim Richardson
Part 1
3 min 55 sec
Richardson and Litt
https://www.youtube.com/watch?v=pbBw-O_CAWw&feature=youtu.be
Part 2, 
3 min 24 sec 
Litt
for Wed Class SCC June 15th
for Wed Class SBB June 15th
for Fri   Class SDD  June  17th
for Fri   Class SAA  June 17th
...
2022 May-Aug WEEK 6 ONLINE LECTURE USING MATERIAL FROM  http://www.witiger.com/senecacollege/MRK460.htm
AND the Textbook online material https://connect.mheducation.com/..........
.
The Political 
- Legal - Regulatory Environment

Chpt 6

Political Environment
 witiger.com/internationalbusiness/politicalenvironment.htm

The Political / Legal / Regulatory Environment can be simply described as the laws and regulations that business has to follow in order to make sure the business owners do not get arrested, or have the business fined for noncompliance of some regulation.

Laws are made by politicians - who enact these laws based on the likelihood they will get re-elected. The  political environment is affected and effected by politicians who in turn are influenced by changes and challenges in the social - cultural enviromment (languages, ethnicity, immigration etc.), challenges in the economic enviromment (currency exchange rates, corporate activity, unemployment rates) and also to some extent the geographic environment in terms of how the region is laid out, rivers, mountains, proximity to other countries, weather, seasons etc.
.
Political Environment - how it effects the Technological Environment
Redberry
RIM's Patent Wars
for Wed Class SCC June 22nd
for Wed Class SBB June 22nd
for Fri   Class SDD  June 24th
for Fri   Class SAA  June 24th
.
Political Environment 
- how it effects the Economic Environment & Jobs
Chevy Lumina in NYC

Gator Teds - MJ
French language laws

.
The Political - Legal - Regulatory Environment

Diplomatic representation overseas
- trade services
- consular services
- Humint / Teckint
 

 

Embassies, High Commission and Consulates


LIST OF EMBASSIES AND CONSULATES
 travel.gc.ca/...
for Wed Class SCC June 22nd
for Wed Class SBB June 22nd
for Fri   Class SDD  June 24th
for Fri   Class SAA  June 24th
explanation of embassies
https://www.youtube.com/watch?v=kIeQkreVIyo
.
2022 May-Aug WEEK 7 ONLINE LECTURE USING MATERIAL FROM  http://www.witiger.com/senecacollege/MRK460.htm
AND the Textbook online material https://connect.mheducation.com/..........
.
.
The Political - Legal - Regulatory Environment
.
 
Political Risk
and
Contingency
Planning
.
 
 

 

Political risk and  Contingency Planning
witiger.com/internationalbusiness/politicalrisk.htm 
for Wed Class SCC June 22nd
for Wed Class SBB June 22nd
for Fri   Class SDD  June 24th
for Fri   Class SAA  June 24th
see also   witiger.com/ecommerce/RiskAndThreatIntro-RTVC.htm
see also   witiger.com/internationalbusiness/politicalrisk.htm
see also   witiger.com/internationalbusiness/politicalriskcontingencyplanning.htm
see also   witiger.com/internationalbusiness/geographicenvironment.htm
see also   witiger.com/internationalbusiness/personalrisk.htm
 
("Political Risk" is only discussed briefly on page 79 in the GBT 6th Edition text)
("Contingency Planning" is not menioned in Global Business Today, 6th Cdn Edition)
.
https://www.youtube.com/watch?v=1UQpwAUgKsI
video made 
Mar 2020
2 min 19 sec
 
overall intro to contingency planning 

Successful International Business Management is based on solving problems.
If there were not a lot of  problems, you wouldn't need managers - but because there are lots of problems, you need managers to
- analyze the problem, (TRVA - Threat Risk Vulnerability Assessment)
- craft a solution, and 
- monitor how the solution is carried out. 

Part of being a successful Int' Business Manager (especially after 9/11 and Covid19) is recognizing that risk and threat situations effect int'l business in many ways, and, these situations  have to be dealt with, and "managed", or your company will be compromised and subsequently uncompetitive.

.
- Business continuity
- Disaster recovery
- Crisis management
- Country risk analysis
political risk actions
 - Confiscation
- Expropriation
- Domestication(Nationalization)
..
The Political - Legal - Regulatory Environment
.
Political Risk
and
Contingency
Planning
.
Political risk and  Contingency Planning
.witiger.com/internationalbusiness/politicalrisk.htm
 

1 min 48 sec
Richardson discussing the difference between 
Pure Risk and Speculative Risk
Pure Risk - a negative thing could happen, if it does not happen, the company gains no advantage
for Wed Class SCC June 22nd
for Wed Class SBB June 22nd
for Fri   Class SDD  June 24th
for Fri   Class SAA  June 24th
Speculative Risk - a negative thing could happen, or a positive thing could happen
.
.
The Political - Legal - Regulatory Environment
.
 
Political Risk
and
Contingency
Planning
.

UTSC power out June 2021
di5
Political and Legal environment
Defensive / Integrative
witiger.com/internationalbusiness/politicalriskdefensiveintegrative.htm
for Wed Class SCC June 22nd
for Wed Class SBB June 22nd
for Fri   Class SDD  June 24th
for Fri   Class SAA  June 24th
 
Personal risk
witiger.com/internationalbusiness/personalrisk.htm
contingency planning for 
personal risk situations
for Wed Class SCC June 22nd
for Wed Class SBB June 22nd
for Fri   Class SDD  June 24th
for Fri   Class SAA  June 24th

1 min 55 sec
 www.voyage.gc.ca
for Wed Class SCC June 22nd
for Wed Class SBB June 22nd
for Fri   Class SDD  June 24th
for Fri   Class SAA  June 24th
Register with the local Canadian embassy or consulate in the region.

"Grab Bag" Part 1

di4

.
for Wed Class SCC June 22nd
for Wed Class SBB June 22nd
for Fri   Class SDD  June 24th
for Fri   Class SAA  June 24th
video 4 min
4 min 24 sec
WTGR summarizing the Personal Risk page
this is a helpful video that summarizes the whole "political risk" section of the course - watch it on your owntime

for Wed Class SCC June 22nd
for Wed Class SBB June 22nd
for Fri   Class SDD  June 24th
for Fri   Class SAA  June 24th

.
.
2022 
May-Aug
BREAK 
WEEK 
WEEK 5

June 27th 
to
July 1st

Tobermoray 2015  witiger.com/SoMe-instagram.htm
 

.
The Political - Legal - Regulatory Environment

Doing business with government agencies 
and departments 
and Crown Corporations

Chpt 6

https://www.tpsgc-pwgsc.gc.ca/app-acq/index-eng.html
Wed Julu 6 09:50 Section SCC
Wed July 6 2:25pm Section SBB
Fri  July 8 13th 08:55pm Section DD
Fri  July 8 12:35pm  Section SAA
Government Expenditures\
Government Purchasing - Selling to government          (fed gov procurement)
 www.tpsgc-pwgsc.gc.ca/app-acq/index-eng.html
The Federal Government Procurement Guide - because Government is a great customer
.
The Political - Legal - Regulatory Environment

Export Finance

Chpt 6

Export Financing CdnGovt
 

 https://www.international.gc.ca/funding...
link works June 2021
- DFAIT Dept. of Foreign Affairs
from 2015 / Trudeau onward named
Global Affairs Canada
.
- CIDA
- EDC, - CCC
- PEMDs

Wed Julu 6 09:50 Section SCC
Wed July 6 2:25pm Section SBB
Fri  July 8 13th 08:55pm Section DD
Fri  July 8 12:35pm  Section SAA

.
Government and the CBSA

Chpt 6

Govt Influence on Trade
 witiger.com/internationalbusiness/
governmentinfluenceontrade.htm
Trade Barriers
Rules and Regulations
Government Intervention
Protectionism and
Gov't Trade Barriers
Quotas
Voluntary Export Restraints
Local Content Requirements

Wed Julu 6 09:50 Section SCC
Wed July 6 2:25pm Section SBB
Fri  July 8 13th 08:55pm Section DD
Fri  July 8 12:35pm  Section SAA
.

 

Tariffs
Wed Julu 6 09:50 Section SCC
Wed July 6 2:25pm Section SBB
Fri  July 8 13th 08:55pm Section DD
Fri  July 8 12:35pm  Section SAA
2018 because POTUS Trump threatened to put a tariff on Canadian Steel
https://www.youtube.com/watch?v=F3_t9zu4Vdw
2018 video made in MRK460
5 min 24 sec
for 2022, watch on your own and make comments

This video is  a discussion of Tariffs
Tariffs - basics
Ad Valorem taxes
WTO and tariffs
negative effects on Americans
positive effects on Americans
negative effects on Canadians

.
Government and 
the CBSA

Chpt 6

Govt Influence on Trade
.
Subsidies
Wed Julu 6 09:50 Section SCC
Wed July 6 2:25pm Section SBB
Fri  July 8 13th 08:55pm Section DD
Fri  July 8 12:35pm  Section SAA
Rules and Regulations by Gov't that makes global business difficult
7 min 7 sec
 make comments on the video
3 specific examples
- raisins from Turkey
- jam to Hong Kong
- margarine / Walmart
Wed Julu 6 09:50 Section SCC
Wed July 6 2:25pm Section SBB
Fri  July 8 13th 08:55pm Section DD
Fri  July 8 12:35pm  Section SAA
Dumping and C.B.S.A.
Canada Border Services Agency
cbsa-asfc.gc.ca
Wed Julu 6 09:50 Section SCC
Wed July 6 2:25pm Section SBB
Fri  July 8 13th 08:55pm Section DD
Fri  July 8 12:35pm  Section SAA
1 min 29 sec
make comments on the video
dumping example 
explained by students
.
Canada Border Services Agents
in action keeping us safe - humour
https://www.youtube.com/watch?v=AldVqHMxFXA
from This Hour has 22 minutes
.on
Geographic Environment
NOTE: There is no chapter in the course textbook on the Geographic Environment, nor any discussion of weather extremes. 
...so, Richardson added it ..

Climate and Topography

Physical Geographic  Environment and Weather Extremes
http://www.witiger.com/internationalbusiness/geographicenvironment.htm
5 min 58 sec
T.R. interviewed on BNN
for Wed July 6th  09:50         Section SCC
for Wed July 6th  2:25pm      Section SBB
for Fri  July 8th   08:55pm     Section DD
for Fri  July 8th  12:35pm      Section SAA
Hurricanes
contingency planning
tyranny of quarterly earnings
1 min 10 sec
Are weather extremes getting worse?
for Wed July 6th  09:50         Section SCC
for Wed July 6th  2:25pm      Section SBB
for Fri  July 8th   08:55pm     Section DD
for Fri  July 8th  12:35pm      Section SAA
.
.
Geographic Environment

Climate effect on population living patterns

Pic from Associated Press, as quoted in a story in indiatoday.in

https://www.indiatoday.in/
science/story/cananda-
atmospheric-river-storm-
climate-change-floods-
mudslides-british-columbia-
1879479-2021-11-22
 

In November of 2021 a number of well known newspapers around the world began their story of the flooding in B.C. with words similar to "As climate change intensifies, extreme events are becoming more frequent and more damaging. Canada is ...".

It is suggested (WTGR) that a different way of seeing this problem is not to look at climate change, but rather to look at human population change - more specifically the change in "where" humans are moving to work, and life.
for Wed July 6th  09:50         Section SCC
for Wed July 6th  2:25pm      Section SBB
for Fri  July 8th   08:55pm     Section DD
for Fri  July 8th  12:35pm      Section SAA
"I am  not a climatologist, but I wonder if the problem is not a suspected increase in climate "events", but rather a problem of millions of people around the world moving from rural areas, to large cities, as "economic refugees", not climate refugees - resulting in a large increase in the number of people being effected by a flood, hurricane, earthquake etc." WTGR Nov 2021
 

.
.C
Geographic Environment

Weather problems for business

Weather effecting 
food production
for Wed SDD Mar 9
for Wed SBB Mar 9
for Thu SCC Mar 10
for  Fri  SAA Mar 11
 
 

 

Physical Geographic  Environment and Weather Extremes
.
http://www.youtube.com/watch?v=t_WmaynNXkU5 min 46 sec
students in class (Seneca, MRK460 2011), group by group, giving examples of how businesses are effected by different types of weather
watch this video and make comments

noted  Wed SDD Mar 16
for Wed SBB Mar 16
for Thu SCC Mar 17
for  Fri  SAA Mar 18

..
https://www.youtube.com/watch?v=Cofa4GGdO3E&feature=youtu.be
noted  Wed SDD Mar 23
noted Wed SBB Mar 23
for Thu SCC Mar 17
for  Fri  SAA Mar 18
Weather Extremes effect on the food system
- globalization of grain markets
from students in
MRK460 Jan-Apr 2019
.
.
Geographic Environment

Weather problems for business

Weather effecting
food production
 

 

Physical Geographic  Environment and Weather Extremes
.

Severe heat in Western Canada June 2021

4th week of June 2021

46.6C, 115 F
in town of
Lytton, B.C.

Several news agencies reported several people dead.
 

..theweathernetwork.com...-western-canada-heat
.
.
Geographic Environment
.

Canada, Election 2021
 

sources
https://en.wikipedia.org/wiki/2021_
Canadian_federal_election
#/media/File:Canada_Election_
2021_Results_Map.svg

https://toronto.citynews.ca
/2019/10/21/toronto-gta-
federal-election-results/

 wikipedia.org/wiki/
Population_of_Canadian
_federal_ridings
 

..
click 2021 results showing the numberical size of the urban ridings compared to the rural ridings
 
 

 

..
2019 results
..
2021 results showing the GTA Greater Toronto Area
.......
.
Geographic Environment

North America
Europe
Maps

partly a consequence of the 
"Geographic Environment", 
partly a result of the 
"Cultural Environment"

 list of all..countries_of_the _world.htm

..
larger view introduced map of 
Canada - USA
4 min 52 sec  youtu.be/WJeM6DUkqaY
make comments on the video
map - differences
above the 49th, above the 60th
did Wed SDD Mar 23
did Wed SBB Mar 23
did Thu SCC Mar 24
larger view, click did Wed SDD Mar 23
did Wed SBB Mar 23
did Thu SCC Mar 24
for  Fri  SAA Mar 25
......
Canada map
population density
Looking at Canada on a map of North America is misleading without representing WHERE within the boundaries of Canada do most citizens live.
did Wed SDD Mar 23
did Wed SBB Mar 23
dir Thu SCC Mar 24
for  Fri  SAA Mar 25
...

North America vs. Europe
same total population, but country sizes and land area much different
South America "older" but more poor
North America vs. Europe
video uploaded Oct 6th 11pm
youtu.be/s6Fgve2H6GI
make comments on the video
did Wed SDD Mar 23
did Wed SBB Mar 23
did Thu SCC Mar 24
for  Fri  SAA Mar 25
.....
...
...
...
Geographic Environment

 

Europe
2022
Russia - Ukraine

 

....
..
click Europe population map
did Wed SDD Mar 23
did Wed SBB Mar 23
did Thu SCC Mar 24
for  Fri  SAA Mar 25
graphic for background to general discussion about Global Marketing
.......
Europe, at night
did Wed SDD Mar 23
did Wed SBB Mar 23
did Thu SCC Mar 24
for  Fri  SAA Mar 25

 

...
Ukraine 
2022 Feb - March
for Wed SDD Mar 16
for Wed SBB Mar 16
for Thu SCC Mar 17
for  Fri  SAA Mar 18
...
...
Geographic Environment

Population
density

partly a consequence of the 
"Geographic Environment", 
partly a result of the 
"Cultural Environment"

 

.......
China map
population density

When you look at a map of China the geographic area seems large, and a population of 1.4 B does not seem impossible - but when you look at WHERE most people live in the PRC, the concentration appears to be more of a challenge.

...
China map
population density
did Wed SDD Mar 23
did Wed SBB Mar 23
did Thu SCC Mar 24
for  Fri  SAA Mar 25
...
map-africa-compared-SM.jpg Africa map
relative size to other countries
China's investment inAfrica
did Wed SDD Mar 23
did Wed SBB Mar 23
for Thu SCC Mar 17
for  Fri  SAA Mar 18

 

...
Africa map, at night

for Wed SDD Mar 16
for Wed SBB Mar 16
for Thu SCC Mar 17
for  Fri  SAA Mar 18
 

 

...
...
Geographic Environment

World Maps
for Wed SDD Mar 23
for Wed SBB Mar 23
for Thu SCC Mar 24
for  Fri  SAA Mar 18
partly a consequence of the
"Geographic Environment", 
partly a result of the 
"Cultural Environment"

 list of all..countries_of_the _world.htm
 
 

 

.....
source - The Economist magazine
global population
World population map
video uploaded Oct 6th 11pm
youtu.be/7orOch446dw
make comments on the video
graphic for background to general discussion about Global Marketing
did Wed SDD Mar 23
did Wed SBB Mar 23
did Thu SCC Mar 31
for  Fri  SAA Mar 18
..
http://www.witiger.com/senecacollege/population2017.jpg
2017

2020
countries over 200 million

The USA is the ONLY  "top 5" country with a reasonable GDP per capita
Global population trends
did Wed SDD Mar 23
did Wed SBB Mar 16
did Thu SCC Mar 31
for  Fri  SAA Mar 18

..
GDP per country GDP per capita for top 20 countries
 youtube.com/watch?v=xAYvPLEDnOM

USA # 1       $69,000
Canada # 5  $54,000 
did Wed SDD Mar 23
for Wed SBB Mar 16
did Thu SCC Mar 17
for  Fri  SAA Mar 18
China $23,000
India  $10,000

..
2022 May-Aug WEEK 7
.cy
Chpt 7 FDI
Foreign Direct Investment

 

FDI Concepts
noted Wed SDD Mar 23, Mar 30
for Wed SBB Mar 23
did Thu SCC Mar 24, 31
for  Fri  SAA Mar 25
FDI in Canada
.
FDI and Sovereignty Issues
for Wed SDD Mar 23
for Wed SBB Mar 23
for Thu SCC Mar 24
for  Fri  SAA Mar 25

FDI 
Country Evaluation
and Selection
- choosing mktg  production sites,
- weighing variables

Indicators of
economic supremacy
for Wed SDD Mar 23
for Wed SBB Mar 23
did Thu SCC Mar 24
for  Fri  SAA Mar 25
map of the world showing auto production
Countries that
o make planes, plane parts
o make cell phones, phone parts
o make cars, car parts
(make = assemble)
.
,d
...
Chpt 8

Regional Economic Expansion
 

 


Multinational Market Regions and Market Groups
related to Learning Objective 6
European Union
fA
Andean Pact
Mercosur
BRIC
Caricom
TPP Trans Pacific Partnership
ASEAN
APEC
OECD
education by gender chart
OECD is a great source of trade 
stats for doing Int'l Mktg Research
for Wed SDD Mar 23
for Wed SBB Mar 23
did Thu SCC Mar 24
for  Fri  SAA Mar 25
.
,d
Chpt 8

Regional Economic Expansion
 

 

WTO 
World Trade Organization
WTGR interview on CBC about the WTO
https://www.youtube.com/watch?v=SrxoPz0ezAM&feature=youtu.be
WTGR  2008 interview on CBC about WTO
5 min 21 sec,d
discussed briefly  Wed SDD Mar 30
fdiscussed briefly  Wed SBB Mar 30
for Thu SCC Mar 31
for  Fri  SAA Apr 01

 
 
Chpt 9

 

Foreign Exchange Market
also referred to as ForEx or 4X
discussed briefly  Wed SDD Mar 30
discussed briefly  Wed SBB Mar 30
for Thu SCC Mar 31
for  Fri  SAA Apr 01
READ THIS
......and try to incorporate some of it into your company report

4X topics
Currency Conversion
Spot Exchange Rates
Forward Exchange Rates
Currency Swaps

..
Chpt 10

 

Exchange Rate fluctuations
Pegged Exchange Rate
Floating Exchange Rate

Central Bank
Gold
.
World Bank
discussed briefly  Wed SDD Mar 30
briefly did Wed SBB Mar 30
did Thu SCC Apr 7th
for  Fri  SAA Apr 01
READ THIS
......and try to incorporate some of it into your company report

.
IMF
International Monetary Fund
discussed briefly  Wed SDD Mar 30
very briefly  Wed SBB Mar 30
did Thu SCC Apr 7th
for  Fri  SAA Apr 01
......and try to incorporate some of it into your company report
 

IMF / Moral Hazard

https://www.youtube.com/watch?v=ix5ST_m6_MI
watch and make comments
 

..
2022 May-Aug WEEK 8
.cy
Chpt 11

 

Firm as a value chain
The Role of Strategy
Experience Curve
Economies of scale
Leveraging Core Competencies
Pressures
-for cost reductions
-local responsiveness

International Strategy
Multidomestic strategy
Global Strategy
Transnational Strategy
 

.
Chpt 12

CollaborativeRelationships
for  Wed SDD Apr 6
for Wed SBB Apr 6
for Thu SCC Apr 7
for  Fri  SAA Apr 8
 watch the YouTube Video
http://www.youtube.com/watch?v=Dy_3tvCrXao
 3 min 58 sec
 
 

 

  • Indirect Exporting 
  • Co-op or Piggyback Exporting 
  • Direct Exporting 
  • Licensing
  • Licensing Technology
  • Franchising
  • Contract Manufacturing
  • Management Contracts
  • Turnkey Operations
  • Joint Venture
    • Co-op Joint Venture
    • Equity Joint Venture
  • Alliances
    • Strategic Alliances
    • Equity Alliances
  • Wholly Owned Subsidiaries 
    • Acquisitions
    • Greenfield Operations
  • Consortiums
..
Chpt 12

Countertrade
for  Wed SDD Apr 6
for Wed SBB Apr 6
for Thu SCC Apr 7
for  Fri  SAA Apr 8
- Coke/Pepsi.Russia
    details...redkalinka.com...
- Cuba-Canada cigars

Trading Companies
- keiretsu
- sogoshosha

..
Chpt 12


 
 

 

"Choice of Entry Modes"
for  Wed SDD Apr 6
for Wed SBB Apr 6
for Thu SCC Apr 7
for  Fri  SAA Apr 8
Ways to enter foreign markets - the main categories
  • exporting
    • direct to customer
    • through agents
    • through trading house (Korea, Japan)
  • importing
    • direct from source
    • through broker
    • through trading house (Korea, Japan)
  • foreign manufacturing
    • wholly owned subsidiary
    • joint venture
    • alliances
    • contract manufacturing
  • franchising
    • food service
  • licensing
    • branded clothing
..
Chpt 12


 
 

 

Trade Missions
did  Wed SDD Apr 13
did Wed SBB Apr 13
for Thu SCC Apr 7
for  Fri  SAA Apr 8
Government of Canada
About Canada Trade Missions
 https://www.international.gc.ca/trade-c.....missions

"Led by the Minister of International Trade or other senior government officials, Canada Trade Missions provide access to resources from Canada’s export agencies, and present unique opportunities and benefits to participants. These benefits include:"

- access to economic and government decision-makers
- on-the-ground support from the Trade Commissioner Service (TCS) network and export agencies, including Export Development Canada and the Canadian Commercial Corporation
- unparalleled networking opportunities with the local business community
- business-to-business meetings with potential partners
- foreign market intelligence and troubleshooting
- opportunities to create export partnerships.
..
2022 May-Aug WEEK 9
.cy
Chpt 13

Pitfalls of Exporting
 
 

 

Potential Disadvantages of Exporting
(Pitfalls of Exporting)
did  Wed SDD Apr 13
did Wed SBB Apr 13
for Thu SCC Apr 14
---    Fri  SAA Apr 15 no class on Fri Apr 15th
Why would you discuss Disadvantages of Exporting in a course which spends most of the time discussing how to export?

Answer: because the course (MRK460, MGSC44, IBM600) is not, strictly speaking, "how to export".

Sometimes managers need to make decisions about whether to pursue a new situation, or not: what we call a GO - NO GO decision.

For the purposes of saving money and running the company efficiently, sometimes it is better to NOT GO - that is to say NOT export because the cost might be too high, or you may be consuming resources you don't have - it might be better to concentrate on making money on your "regular" business.

Deciding NOT to export doesn't mean your company is not involved in international business 

  • you can still be involved in importing, directly, or indirectly 
    • and therefore international business circumstances (currency fluctuations, political risk etc.) will still effect you 
  • you may be manufacturing a device that depends on a supplier being able to manufacture a sub-component in a global region that becomes risky
    • the sub-component could be identified by a foreign government as a target for tariffs which may effect your production cost
..
Chpt 13

"Ramping Up", Go / No Go

"Ramping Up" ...a popular slang expression in international business ...

a metaphor that comes from putting a ramp up to a ship, or the back end of a cargo plane, and moving goods onboard. The concept is that you are getting ready to do something by putting the ramp up..
did  Wed SDD Apr 13
for Wed SBB Apr 13
for Thu SCC Apr 14
---    Fri  SAA Apr 15 no class on Fri Apr 15th

..
Chpt 13

LCs Letters of Credit

 Letters of Credit
witiger.com/internationalbusiness/LCs.htm
did  Wed SDD Apr 13
for Wed SBB Apr 13
for Thu SCC Apr 14
---    Fri  SAA Apr 15 no class on Fri Apr 15th

The subject of LCs is not normally something you would teach in a general overview course on Global Marketing and Business  - but for some people who are interested in actually becoming involved in exporting and importing, LCs are a necessary thing which you must understand..

Common Problems with Letters of Credit
One of the things that is important for students of management to understand about business and international business is that the "real world" very seldom operates as precisely as the theory in the classroom. In the real world, there are often problems with "satisfying" the requirements of an LC on the side of the sender (seller), and the receiver (buyer).

If an LC is irrevocable (meaning the credit cannot be amended or canceled without the agreement of all parties) then the buyer may have a big problem if something develops that they cannot fix - because the 3rd party will be obliged to pass the money to the seller once the goods are landed.

 "Letters of Credit are guarantees of payment to help you make purchases or transact business with companies with whom you have limited trading experience or credit history."
wachovia.com
..
Chpt 14

 Brands in int'l markets
http://www.witiger.com/internationalbusiness/scanBranding6environments.JPG
fo
Country Image 
Effects on
Branding
In this article, Prof. Richardson is discussing the challenges of developing a "Canadian Brand" for the clothing industry. In addressing this formidable challenge, Richardson explains that the ability to do this depends on how we can deal with the influences of the 
  o  competitive environment
  o  social / cultural environment
  o  technological environment
  o  political / legal / regulatory environment
  o  economic environment
  o  geographic environment
Richardson explains that these environments make it difficult for Canada to consider having a global brand for clothing similar to the Italians or French, instead it is recommended that we "embrace" the extreme weather challenges of our geographic environment and "brand" Canadian clothing as being the most robust and strong for cold weather.
.
Chpt 15

 

Outsourcing and
Offshoring
did  Wed SDD Apr 6
for Wed SBB Apr 6
for Thu SCC Apr 7
for  Fri  SAA Apr 8
Offshoring to India, China
Offhshoring moving to Mexico because of old NAFTA and now the CUSMA
-------------------- 
explained the ancient spice trade as a part of the origins of global business and the relationship to nutrition
..

 

2010 TV series about "Mid America Novelties"
 https://www.youtube.com/show/SC9dZLRA2qJ
JguL2nq2wMm9A?season=1&sbp=CgEx link works Apr 2022
..

Why 99.9% is not enough !
did  Wed SDD Apr 6
for Wed SBB Apr 6
for Thu SCC Apr 7
for  Fri  SAA Apr 8

 

Outsourcing and Offshoring

why 99.9 accuracy is not enough
when you manufacture a large number of devices

99.9 means 1 in 1,000 is faulty
if you increase the number manufactured, you increase the number of faulty products
99.9 means 10 in 10,000
or 100 in 100,000

many electronic devices and their component parts are made by the millions
Various sources say iPhone production averages about 200 million in the past 4 years

if you say that Quality Control is aiming for 99.9%, then when it is applied to 200 million, the potential number of devices with errors or problems is... see below
 
99.9 accuracy equals 1 in a 1,000
or 10 in 10,000
or 100 in 100,000
or 1,000 in 1 million
or 10,000 in 10 million
or 100,000 in 100 million
or 200,000 in 200 million
did  Wed SDD Apr 6
for Wed SBB Apr 6
for Thu SCC Apr 7
for  Fri  SAA Apr 8
99.9 means 1,000 in 1 million

Foxconn in China can regularly produce 500,000 iPhones a day - that means, mathematically they have, potentially, a risk of producing 500 faulty devices each day

Samsung regularly sells over 400 million phones a year - that is 400,000 faulty phone
400,000 is an enourmous potential for "ticked off" customers.)

source https://www.knowyourmobile.com/news/how-many-iphones-
does-apple-make-a-day/

..
2022 May-Aug WEEK 10
.cy
Chpt 15

 

Product Quality
TQM
did  Wed SDD Apr 6
for Wed SBB Apr 6
for Thu SCC Apr 7
for  Fri  SAA Apr 8
READ THIS
......and try to incorporate 
some of it into your company report

.
 
 

.

TQM by students Vincent and Kevin
5 min 17 sec     uploaded 2016
did  Wed SDD Apr 6
for Wed SBB Apr 6
for Thu SCC Apr 7
for  Fri  SAA Apr 8
done by former students
Vincent Chiu and Kevin Tu,
..
Chpt 15

 

click to view
Prof. Richardson
interviewed on CTV about car recalls re:
Product Quality
Just In Time (J.I.T.)
did  Wed SDD Apr 6
for Wed SBB Apr 6
for Thu SCC Apr 7
for  Fri  SAA Apr 8

.
 

Drones / UAVs
Drones are potentially a part of JIT
f
.

click
made/uploaded Dec 2nd 2020
WTGR discussing JIT in the auto parts industry
did  Wed SDD Apr 6
for Wed SBB Apr 6
for Thu SCC Apr 7
for  Fri  SAA Apr 8

http://www.youtube.com/watch?v=RxTbkSg6v_s
A student talking about how his father uses JIT in his business

.
2022 May-Aug WEEK 11
.c
Chpt 16


 
H.R. Human Resources

Global Human Resource Management

Strategies for International Expansion
HR staffing policies
for Wed SDD Mar 30
for Wed SBB Mar 31
for Thu SCC Apr 01
for  Fri  SAA Apr 02
Managing diverse workforce
 o Ethnocentrism
 o Polycentrism
 o Regiocentrism
 o Geocentrism
.
HR - wage rate comparisons
.d
discussed Russell Peters video in the context of "accents"
 youtube.com/watch?v=z4KhEj0ai5E
..

https://www.youtube.com/watch?v=I847nFEnPmg
Prof. Chris Bovaird
Attracting good employees 
is a competitive advantage
for Wed SDD Mar 30
for Wed SBB Mar 31
for Thu SCC Apr 01
for  Fri  SAA Apr 02
"The one single key diffferentiator for corporations over the next generation or two will be the ability to attract and retain clever innovative flexible willing intelligent people...people will be the outstanding resource which will make the West succeed versus cheaper manufacturing of things for the foreseeable future."

Quote from Prof. Chris Bovaird
 utsc.utoronto.ca/mgmt/chris-bovaird

..
Chpt 17


 
Trends


Trends effecting int'l marketing 
- online business
- social media
- multi-culturalism
- tribal consumers 
..
Last Class
 

 

sulibreezy 2012
Hate School/Love Education
.
(UTM) 2014 response

Using the Internet for distribution
benefits and limitations
 

https://youtu.be/MiZ3fQqTu30
uploaded 2021 March 17th
(same applies to Aug 2021)

explaining the "Big Huge Final Project"
.

..
 
 
 
https://www.youtube.com/watch?v=oWjPH3rqs4o
2 min 18 sec

20 min video on what topics should be in the final report
20 min 
uploaded 2022 March 16th

Video for you to leave questions, or comments about the final group project

Video was created April 2021 but can apply to early Jan, Feb, March 2022

Prof. will answer all questions as they come in, in Jan, Feb March 2022
 

. https://youtu.be/NoDFPAm4Wls
1 min 9 sec
comments, questions about the final video, Aug 2021, which accompanies the final project - think of it as the replacement for your "presentation to the class". . https://youtu.be/BPKsnMfGbuA
2 min 36 sec
comments about the whole course, what can we improve, what is working well, what needs to be added.
.
 

Expanded detailed version
 
Seneca has an arrangment with Zoom whereby students and professors can use Zoom - and we will use Zoom for the rest of the classes in this course 
to get details, go to https://inside.senecacollege.ca/its/services/zoom/
Once you have the app, you can use it by going here
Prof. Richardson will also be using this login link https://senecacollege-ca.zoom.us/
.
 
click Video Assignment - for ALL sections
details
 ...MRK460/assignmentMRK460-2021.htm
(done in Jan-Apr 2022)
http://www.youtube.com/watch?v=VgZGS3vvm_A Prof. Richardson describing the ethics assignment
(the video to the left was done in 2012 but applies to 2022)
Permission 
form to be signed then emailed to the professor when you email the video file of your completed assignment
 
v.
https://www.youtube.com/watch?v=TTawPX83CaE Posted 2021 Feb 24 Wed

Preview of what we willdid cover in class Feb 23, 24 and Feb 25 2021

.
 
https://youtu.be/uhKHj88sMQ4
2 min 19 sec
uploaded 2020 Oct 26
Posted Oct 26th Mon
A short video to discuss the concept of Asymmetrical - using the example of stealing two bite  brownies.

Funny, but educational

did 2020 Nov 4 Wed Section CC

.
https://www.youtube.com/watch?v=IZ7oO847zzY
4 min 18 sec
uploaded 2020 Oct 14th 
Posted 2020 Oct 14th Mon
A short video to discuss the concept of Guerilla marketing (also known as Asymmetrical marketing) - describing the origins of the word Guerilla and the concept of a small military force defeating a large army by using guerilla tactics - used to describe how a small company could use great imagination in advertising to create media awareness that could have better results than a conventional compaign by a giant company
did Nov 4 Wed Section CC
.
https://youtu.be/jkoh7f7L7OM
10 min 46 sec
uploaded Oct 21
Posted 2020 Oct 21st Wed
A short video to show the students how much progress we have made in the unit on Government Influence on Tradein the 6 th class in October - and what is coming up for the  class after the Break Week
.
https://www.youtube.com/watch?v=0rVx_sP40tY
7 min 2 sec
Overall intro to the MRK460 webpage for this course and how you should look at it to see the info you need to know the topics.
Uploaded 2020 Oct 6th am
.
https://www.youtube.com/watch?v=XseWefWbmZc
3 min 51 sec
Explanation, by screen capture video, of how to make comments on the YouTube videos
Uploaded 2020 Oct 6th am
.
https://www.youtube.com/watch?v=u-wAdDDjOCA
6 min 53 sec, uploaded Oct 13th 8 pm
Posted 2020 Oct 13 th
A short video to show the students how much progress we have covered so far in the first 4 classes, and where we are going in October
.
click to view
14 min
uploaded Oct 18 Sunday 4pm
Posted 2020 Oct 18 th
A short video to show the students how much progress we have made in the unit on Government influence on trade the 5 th class in 2020 October - and what is comiing up for the 6th class
.
.


click to view larger

Blue Herons "lifting off" the pond on the north side of Seneca's Markham Campus where I had my office 2007-2019
Used my Nikon D90 with Nikkor fixed 300mm lens
original pic 2559x1799 pixels here  witiger.com/senecacollege/blue-herons-seneca2559x1799.jpg
"Takeaways" for the course MRK460 Global Business and Marketing
.
The 4Ps and the 6Es have to be worked on by the business such that you don't get too much emphasize on some versus other, for example do not focus too much on Price and ignore developing the Product (FABs)
youtube.com/watch?v=70wMAXToV4Y
6Es, one of the reasons you want to focus on ALL 6 of the 6Es, is so that you do not end up in an "unrecovorable mistake"
youtube.com/watch?v=Ykj0lxsQFmA

The Competitive Environment is slightly more important than the other 5 environments - mostly because business people tend to "miss" identifying the wide range of other enterprises that are direct and indirect, and future competitors.
witiger.com/ecommerce/competition.htmwitiger.com/ecommerce/competitorintelligence.htm

Where you get info from "3 Sources of Information: government, associations, corporate  youtube.com/watch?v=XKYu-O5HWDU
 witiger.com/internationalbusiness/countryinfo.htm

Globalization  witiger.com/internationalbusiness/globalization.htm
Globalization of Customers
Globalization of Production
Globalization of Government

Viral Marketing  witiger.com/ecommerce/viralmarketing.htm
(belongs to the "P" for Promotion, as part of the 4Ps)
Of the 6 types of Viral Marketing,
- Edgy gossip / Buzz Marketing
- Stealth Advertising
- Guerrilla Marketing witiger.com/ecommerce/viralmarketing-guerilla-marketing.htm
(Asymmetrical Marketing)
are the 3 viral marketing strategies best studied by business and marketing students in the 2020's

Political Risk and Contingency Planning
 witiger.com/internationalbusiness/politicalrisk.htm
 witiger.com/internationalbusiness/politicalriskcontingencyplanning.htm
 witiger.com/internationalbusiness/personalrisk.htm
Fundamentals of Risk Analysis youtube.com/watch?v=_QPamr31ZCU
register with the local Canadian Embassy or Consulate when you travel overseas www.travel.gc.ca

Physical Geographic  Environment and Weather Extremes
witiger.com/internationalbusiness/physicalgeographicenvironment.htm
witiger.com/internationalbusiness/geographicenvironment.htm

Potential Disadvantages of Exporting  witiger.com/internationalbusiness/disadvantages.htm
Why would you discuss Disadvantages of Exporting in a course which spends most of the time discussing how to export?
For the purposes of saving money and running the company efficiently, sometimes it is better to NOT GO
- that is to say NOT export because the cost might be too high, or you may be consuming resources you don't have
- it might be better to concentrate on making money on your "regular" business.

Deciding NOT to export doesn't mean your company is not involved in international business

you can still be involved in importing, directly, or indirectly

Quality TQM JIT why 99.9 accuracy is not enough
when you manufacture a large number of devices
 witiger.com/internationalbusiness/TQM.htm
 witiger.com/internationalbusiness/JIT.htm
99.9 means 1 in 1,000 is faulty
if you increase the number manufactured, you increase the number of faulty products, 99.9 means 10 in 10,000 1,000 in a million/
When you have many large global companies making products in the millions, you have a potential of thousands of unhappy customers.

Foxconn in Zhengzhou in China can regularly produce 500,000 iPhones a day
- that means, mathematically they have, potentially, a risk of producing 500 faulty devices each day
500 per day x 365 days = 182,500 - which appears to be a very high number for potentially unhappy customers.
 


Previous sections taught by Richardson
 
2022 Sept-Dec 4 sections
2022 July-Aug 4 sections
2022 May-June
2022 Jan - April 4 sections 
2021 Sept-Dec 4 sections 
2021 May-June 3 sections
2021 Jan - April 4 sections
2020 Sept-Dec 3 sections
2020 May-June 2 sections
2020 Jan-April 5 sections
2019 Sept-Dec 1 section
2019 Jan-April 5 sections
2018 Sept-Dec 1 section
2018 July-Aug 2 sections
2018 Jan-April 3 sections
2017 May-June 1 section
2017 Jan-April 3 sections
2016 Jan-April 3 sections
2015 Jan-April 2 sections
2014 July-Aug 1 section
2014 Jan-April 3 sections
2013 May-June 1 section
2013 Jan-April 3 sections
2012 May-June 2 sections
2012 Jan-April 2 sections
2011 Jan-April 2 sections
11 years
60 sections (classes)
1,000 +  students

Zoom login link https://senecacollege-ca.zoom.us/
 
 
 I WEEK by WEEK TOPIC SCHEDULE  I WEEK by WEEK DETAILED LECTURE NOTES I CLASS PARTICIPATION  I ASSIGNMENTS and Project
I MAIN 460.htm PAGE  I TEXTBOOK I TEST and EXAMS I TIPSI INT'L BIZ SHORTCUTS  I CONTACT INFO  I GRADING and EVALUATION   Misc.

 
CONTACT I WITIGER.COM PAGE I NEWS GALLERY I E-BIZ SHORTCUTS I INT'L BIZ SHORTCUTS I MKTG and BUSINESS SHORTCUTS I TEACHING SCHEDULE
MISTAKES I TEXTS USEDI IMAGES I RANK I STUDENT CONTRIBUTORS I FORMER STUDENTS I PUBLICATIONS I TIPSIfor those On The Level who believe in faith, hope and charity

 

  Prof. W. Tim G. Richardson ©www.witiger.com






In Flanders Fields https://www.youtube.com/watch?v=1wFFOLgmM7c
The Vimy Glide https://www.youtube.com/watch?v=6CCvsyIGvwA?list=PL2PXaLXFkx996LxbKqSoRw3w57VGGdMZ_?index=5