updated 2020 July 19th
NOTE: this online course outline lists the topics as if they would be taught by 
Prof. Richardson in a typical 4 month course

Prof. Strickland will be teaching the course July  - Aug 2020 and will be in direct contact with you through email and using content provided through Blackboard

MRK 460  Global Marketing

Witiger LinkedIn linking group
 www.linkedin.com/groups/8660401/
.
.
10 videos made March 24-29 2020 "landing page" for the 10 videos about the course made 2020 March 24-29th
- these videos also apply to the May-Aug class 2020
http://www.witiger.com/senecacollege/MRK460-5-videos.html. "landing page" for the 5 videos I did 2020 April 10th discussing "what goes in" to your final group project report
.
Jan May Jan Feb June March July March-Apr July - Aug
Do we have a Quorum?
importance of vocabulary
did May 22 Fri morning class
did May 22 Fri afternoon class
reading the newspapers
did May 22 Fri morning class
did May 22 Fri afternoon class
more May 29 afternoon class
business slang
Shopify
did May 22 Fri morning class
did May 22 Fri afternoon class
click
.
The original 2016 
CTV Shopify interview
w Prof. Richardson
.
SOPs
did May 22 Fri morning class
did May 22 Fri afternoon class
Takeaways
did May 22 Fri morning class
for  May 22 Fri afternoon class
Tapdancing
did May 22 Fri morning class
for  May 22 Fri afternoon class
Cultural appropriation
"Guerilla" marketing
Grizzly bear story(ies)

Email w cell number
i will call you back
https://www.youtube.com/watch?v=pfridDWR7mI&t=7s
-  -  -  -  -  -  -
"uncontrollable" 6E's 
6 Environments
for May 29 AM class
for May 29 PM class
"controllable" 4 P's
4 P's
for May 29 AM class
for May 29 PM class
- - - - - - - - - - - - - - - - - - - 
 
Chapter 1

Introduction

Basics of Int'l Biz specific to Canada
(ever section should read this)
http://www.youtube.com/watch?v=Cbg7WNnEHw4
audio is good, video sux
video summary of the course
read on your own
--------------------------------------------
Difference between
Global Marketing and International Marketing
read on your own 
explained May 29 AM class
explained May 29 PM class
------------------------------------
types of opportunities
(review from MRK106)
for May 29 AM class
for May 29 PM class
o Market Penetration
o Market Development
    - Telus
    - Rogers
    - Bell Mobility
o Product Development 
o Diversification
- relates to "why" companies do int'l biz
did May 29 AM class
------------------------------------
Blackberry's
global marketing campaign
- for discussion throughout the term
related to Learning Objective 2,3
WTGR's Jan 2012 Toronto Star article re: Blackberry
for May 29 AM class
for May 29 PM class


discussed failures of
improper segmentation

GoPro
- not doing so well in 2018
- competition from new features on Android and iPhones
lm
Globalization
for May 29 AM class
for May 29 PM class
Globalization of Customers 
did  June 12
Globalization of Production

did  June 12
Globalization of Government 
Text 5th Ed. p. 5-30
.
Modular form of global manufacturing / assembling
- explained in class
..

Globalization of Government 
WTO trade rulings
example - winter rims
CTC - Brazil

slowbalization

decrease in Globalization 
did Jan 
.
Big Mac Index
Sustainable Development
Text 5th Ed. p. 39
https://www.youtube.com/watch?v=qDjXtQRe5uk&
1 min 50 sec
Sustainability
Text 5th Ed. p. 39
Chapter 2

Canada Bill S-21
Corruption of Foreign Officials Act

Protection of 
Intellectural Property

GNI
PPP

Canada's top companies
 

Canada's Trade and Investment
.
Canada - Branding
Country Image
.
Geographic Environment
and
"Climate Change"

Physical/Geographic
 Environment
did May 29 AM class
introduced map of 
Canada versus U.S.A.
Canada - USA 
map - differences
above the 49th

above the 60th
.
- and Global Markets p. 46
- Climate and Topography
Weather extremes
for May 29 AM class
for May 29 PM class
5 min 58 sec
T.R. interviewed on BNN
for May 29 AM class
.
http://www.youtube.com/watch?v=t_WmaynNXkU
5 min 46 sec

https://www.youtube.com/watch?v=Cofa4GGdO3E&feature=youtu.be
for May 29 AM class
Weather Extremes effect on the food system
- globalization of grain markets
from students in 
MRK460 Jan-Apr 2019
 
Contingency Planning
.
Contingency planning
UTSC - exam contingency plan
outside the box
.
Sources of Information
.
sources of info
for May 29 AM class
for May 29 PM class
- governments
- associations
story about industry associations
n
- corporate webpages
http://www.youtube.com/watch?v=wQko-o2Siq8
5 min 12 sec.
di
Diplomatic Posts
for May 29 AM class
for May 29 PM class
Embassy/High Commission
Consulate General
Consulate
.
https://www.youtube.com/watch?v=kIeQkreVIyo.
2 min 34 sec
explanation of embassies

LIST OF EMBASSIES AND CONSULATES
 travel.gc.ca/...
link March 2018
for May 29 AM class
for May 29 PM class
 
Chapter 3

Cultural environment
for June 5
- marketing to diasporas
- rules for Doing Business across Cultures
for June 5

http://www.youtube.com/watch?v=Pmb_dDQ-h6o
YouTube video
watch, and make comments
4 min 20 sec
for June 5
,d
Translation problems
briefly noted for June 5

mother tongue marketing
marketing to different cultures - "DIASPORA"
- discussed Diaspora
for June 5
.
economist.com/node/21538742
 Mother tongue marketing on wordpress https://mothertongue
marketing.wordpress.com/
built by Alina M, Kristina K, and Asia B in March 2015

click
Europe
population map
did June 5 Fri AM class
did June 5 Fri PM class
graphic for background to general discussion about Global Marketing

source - The Economist magazine
world population map
graphic for background to general discussion about Global Marketing
did June 5 Fri AM class
did June 5 Fri PM classzzzzzzz

.
-Hofstede
did June 5 Fri AM class
did June 5 Fri PM class
2019 Text  5th Ed. p. 44--46
also Text  5th Ed. p. 113-115
- rules for doing business across cultures
did June 5 Fri AM class
did June 5 Fri PM class
 1.Uncertainty Avoidance 
 2.Power Distance
 3.Masculinity-Feminity 
 4.Individualism-Collectivism
------------------------ 
Canada - U.S.A.
.
 o NAFTA 

2020
 o USMCA  the American website
for June 5
 o CUSMA  the Canadian website
for June 5
 .
Fundamental differences between Canada and the USA
did June 5 Fri AM class
did June 5 Fri PM class
- history, geography

CAN-US relations
did June 5 Fri morning class
Canadian - American historical differences
https://www.youtube.com/watch?v=7dbXOQ77uS0
student video, 2010
7 min 35 sec
noted for June 5
from The 
Richardson Report
Canada-U.S. differences
click for link
YouTube video
1 min 12 sec

quoting Hofstede..
due to population numbers and country of origin
Canada .. too many rules
Darwinism
- map of North America
- immigration patterns
- size of cultural groups
- multiculturalism

The Corona Virus
4th week of Janaury 2020
- a "teachable point"

Contingency Planning

Analyzed in the context of the 6 E's
o Politics, Regulations
o Economics
o Social-Cultural
o Technology
o Geography
o Competition

What is at risk
- population health
- corp. profitability
- government competency

 

zzzzzzzz
Chapter 4 Ethics
2019 Text  5th Ed. 
p. 127 - 143, 153 - 161

The Most Corrupt 
Business Sectors, 
for June 12
according to the OECD report
 ...oecd-report.htm
1. Extraction 
   - mining - logging
2. Construction - building
3. Transportation
  - roads, railways, bridges
4. IT - telecommunications

Culture and the Workplace
2019 Text  5th Ed. p. 113-116

Ethics and bribery
began June 5 Fri AM class
began June 5 Fri PM class
more discussion June 12
.
STUDENT VIDEOS
ethics - previous videos by 
former students
CSR
Corporate Social Responsibility
did June 5 Fri , June 19 AM class
- Obstructionist Stance
June 19 AM class
- Defensive Stance
- Accommodative Stance
- Proactive Stance
.
Case Study - Toyota p. 159
June 19 AM class
.
Case Study - Apartheid
d
Case Study - blood diamonds

Case Study - Loblaws 2018
 .cbc.ca/news/.....TR quoted
.
ethics effected by the
6 Environments
for June 12
http://www.youtube.com/watch?v=OBUaopHHxYU
you should watch on your own and make comments

https://www.youtube.com/watch?v=nBA1ud6QtyE
3 min 37 sec
explanation of the origin of the word "Stakeholders"
for June 12
did June 19 AM class
.
Ethics and Whistleblowers
ethics-whistleblowers.htm
for June 12
did June 19 AM class
ethics re: Toyota
http://watch.bnn.ca/#clip270260
WTGR on BNN News
need someone to find the correct URL link
.
Canada’s Fight against Foreign Bribery
Eighteenth Annual Report to Parliament
 .international.gc.ca/..report

ethics re: SNC Lavalin
Feb-Apr 2019
Lavalin was charged with paying bribes to Libya
d
click to see map.
Minister Jody Wilson-Raybould
 - political power in Quebec
M.Rempel summary / YouTube
.
Gerald Butts rebuttal / YouTube
.
Viral Marketing
in the context of the 
Cultural Environment
Globalization of customers
began June 12

- 2013 Superbowl commercial
- Jamaican VW 1 min 
watch on your own
- parody / spoof version 2 min
watch on your own 
.
Viral videos depend
on good story telling
- grizzly bear story
d
2019 Superbowl Commercials
WTGR's personal fav
Verizon - honours First Responders
.
click
explained "Green lights"

Google - global branding
- India partition video
3min 32 sec
a "story" of reunion that many cultures can relate to
watch on your own

- Saroo Brierley video 3min
Cultural appropriation
Toyota Swagger Wagon
watch on your own
Viral videos - emotional
Bell Commercial / Dieppe 1 min
watch on your own
WTGR Flanders 1 min 27 sec
watch on your own
Bell, Poppy - school girl - Vet
2015    1 min 30 sec
watch on your own
toronto.com/news-story
Veteran Bill Cash'd story
 mother-son
Chinese story -"more rice"
 
Chapter 5 Theory

PLC Product Life Cycle
Text 5th Ed. p. 186

4 Types of marketing opportunities explained
- quick review from MRK106
o Market Penetration 
o Market Development 
o Product Development 
o Diversification
did June 19  AM class
http://www.youtube.com/watch?v=Jt1J7cxG9jA&feature=c4-overview&list=UUAtk_NQTEd9jP4hEI6lPUHA
2 min 16 sec
.
Int'l Trade Theories

Orientations
o Product Orientation
o Sales Orientation
o Marketing Orientation
review from MRK106
did June 12 Fri PM class
for June 19 Fri AM class
click to view YouTube video
video on 3 orientations

Marketing Orientation for Int'l Business
did June 12 Fri PM class
for June 19 Fri AM class
http://www.youtube.com/watch?v=qE4w4VwEdSU&list=UUAtk_NQTEd9jP4hEI6lPUHA
Tim Hortons selling tea
told students to watch and make comments
- also
McDonalds copying other menus
Honda going from motorcyckles to cars ...Apple going from iMacs to iPhones ...Crown Royal bag for golf
Chapter 6
.
Trade Barriers
Rules and Regulations

Govt Influence on Trade
Government Intervention
Protectionism and
Gov't Trade Barriers
Text 5th Ed. p. 212
for June 26th
did June 26 Fri AM class
did June 26 Fri PM class
- this is an important unit

Trade Barriers
Rules and Regulations
Tariffs
did June 26 Fri AM class
did June 26 Fri PM class
Subsidies
did June 26 Fri AM class
did June 26 Fri PM class
Dumping and C.B.S.A.
partly did June 26 AM class
did June 26 Fri PM class
click to view
1 min 29 sec
noted June 26 Fri AM class
noted June 26 Fri PM class
dumping example 
explained by students

Quotas
did partly June 26 Fri AM class
 

Trade Barriers
Rules and Regulations

Tariffs
Text 5th Ed. p. 205
Tariffs "in the news" march 2018 because POTUS Trump threatened to put a tariff on Canadian Steel
https://www.youtube.com/watch?v=F3_t9zu4Vdw
5 min 24 sec
noted
This video is  a discussion of Tariffs
Tariffs - basics
Ad Valorem taxes
WTO and tariffs
negative effects on Americans
positive effects on Americans
negative effects on Canadians

Subsidies
Text 5th Ed. p. 205

Trade Barriers
Rules and Regulations 
http://www.youtube.com/watch?v=jV-d7r0J8HU
 7 min 7 sec
Rules and Regulations by Gov't that makes gloabl business difficult
3 specific examples
- raisins from Turkey
- jam to Hong Kong
- margarine / Walmart

Quotas
Voluntary Export Restraints
Text 5th Ed. p. 208
Local Content Requirements

WTO
Text 5th Ed. p. 224-229
 
 
Chapter 7 FDI
.
FDI Foreign Direct Investment
 o FDI Concepts
d
 o FDI in Canada
d

Source of FDI
Text 5th Ed. p. 240

Sovereignty Issues
Text 5th Ed. p. 31, p.259
d
Prof. Demos Articles
 ....witiger.com/senecacollege
/MRK460-Demos/
used in 2019rd
.
 
Indicators of 
economic supremacy
d
map of the world showing auto production
Countries that 
o make planes, plane parts
o make cell phones, phone parts
o make cars, car parts
(make = assemble)
.
Chapter 8
.
Multinational Market Regions and Market Groups
related to Learning Objective 6
European Union
Text 5th Ed. p. 282-284
Andean Pact
Mercosur
BRIC
Caricom
TPP Trans Pacific Partnership
ASEAN
APEC
.
OECD
dT
.
Country Evaluation and Selection
- choosing mktg  production sites, 
- weighing variables
Chapter 9 4X
.
Foreign Exchange Market
4X
READ THIS
......and try to incorporate some of it into your company report
Currency Conversion
Spot Exchange Rates
Forward Exchange Rates

Currency Swaps

Countertrade
Text 5th Ed. p. 335
 - Coke/Pepsi.Russia
- Cuba-Canada cigars
dU
 
Chapter 10
.
Exchange Rate fluctuations
Pegged Exchange Rate
Floating Exchange Rate

Central Bank
Gold

IMF
Text 5th Ed. p. 348, 360-364
s
.
World Bank
Text 5th Ed. p. 349-350
READ THIS
......and try to incorporate some of it into your company report
.
IMF / Moral Hazard
.
https://www.youtube.com/watch?v=ix5ST_m6_MI
watch and make comments
Text 5th Ed. p. 365
diS
.
Chapter 11
.
Firm as a value chain
The Role of Strategy
Experience Curve
Economies of scale
Leveraging Core Competencies
Pressures
-for cost reductions
-local responsiveness

International Strategy
Multidomestic strategy
Global Strategy
Transnational Strategy
 
 
Political Risk

0 Political Environment
.
Redberry
Chevy Lumina in NYC
Gator Teds - MJ
French language laws
.
0 Political risk and  Contingency Planning
.
- Business continuity
- Disaster recovery
- Crisis management
- Country risk analysis

political risk actions
 - Confiscation
-  Expropriation
-  Domestication(Nationalization)

Political and Legal environment
0 Defensive / Integrative
dS
0 Personal risk
s
registration with the Canadian Embassy
travel.gc.ca
dS
 
Canadian Government

Canadian Government
Partnerships and Organizations
 https://international.gc.ca/world...

Cdn Gov't agencies
CCC ccc.ca
diT
CBSA cbsa-asfc.gc.ca
di
EDC  edc.ca
d
DFAIT international.gc.ca
.
Chapter 12

Should we expand or not
Why Export
READ THIS
......and try to incoporate some of it into your company report
Proactive reasons

details...redkalinka.com...
Reactive reasons

First Mover Advantages
Text 5th Ed. p. 411
- early bird gets the worm
- 2nd mouse gets the cheese
 - MacDonalds - Subway

Various 
"Choice of Entry Modes"
READ THIS
......and try to incoporate some of it into your company report
Text 5th Ed. p. 414-422
related to Learning Objective 5
Strategies for International Expansion
Collaborative  Arrangements
READ THIS
......and try to incoporate some of it into your company report
http://www.youtube.com/watch?v=Dy_3tvCrXao
4 min

- make comments on the video
Indirect Exporting 
Co-op or Piggyback Exporting
Direct Exporting 
Licensing
Franchising
Contract Manufacturing
Management Contracts
Turnkey Operations
Joint Venture
 - Co-op Joint Venture
 - Equity Joint Venture
Alliances
 - Strategic Alliances
 - Equity Alliances
Wholly Owned Subsidiaries 
 - Acquisitions
 - Greenfield Operations
Consortiums
-

Strategies for International Expansion
HR staffing policies
READ THIS
......and try to incoporate some of it into your company report
Managing diverse workforce
dT
 o Ethnocentrism
 o Polycentrism
 o Regiocentrism
 o Geocentrism

HR - wage rate comparisons
.
https://www.youtube.com/watch?v=I847nFEnPmg
d
discussed Russell Peters video in the context of "accents"
 youtube.com/watch?
v=z4KhEj0ai5E
sh
.

-- 
Video Assignment 
2018 / 2020
Ethics / Weather
Details
.
STUDENT VIDEOS
the first ones for July 2018
https://www.youtube.com/watch?v=v7Cuby_KrtY&feature=youtu.be
up
.
and
https://www.youtube.com/watch?v=FMdlNKUZxkw
upl
.-
the first one for March 2018
click to view
-

Chapter 15 

Outsourcing and
Offshoring
.
Offshoring to India, China
Offhshoring moving to Mexico because of old NAFTA and now the CUSMA
-------------------- 
explained the ancient spice trade as a part of the origins of global business and the relationship to nutrition
d

--------------------------------
Chapter 11
The Int'l Marketing Mix
- Products / Services

Chapter 11
Product Quality
TQM 
READ THIS
......and try to incorporate some of it into your company report
https://www.youtube.com/watch?v=l0sq7WNz1c4&feature=youtu.be
done by Vincent Chiu and Kevin Tu, 5 min 17 sec
.
why 99.9 accuracy is not enough when you make 10 million units
diS
.
click to view
n
Prof. Richardson
interviewed on CTV about car recalls re: 
Product Quality
Just In Time (J.I.T.)
dS
http://www.youtube.com/watch?v=RxTbkSg6v_s
d
.-  -  -  -  -  -  -  -
Drones / UAVs
Drones are potentially a part of JIT
d

Chapter 11
Product Quality
.
Market Development 
Market Penetration
selling more to existing customers versus selling more to new customers
http://www.youtube.com/watch?v=_rQzCL0FwX0
di
video on advantages of
Market Development in the context of profile info on customers and outsourcing risks
goes w the Outsourcing discussion
------------------------------------------------
Universal Standards
ISO 9000
www.iso.org
di
Barriers to Entering Global Markets
Protectionism
Govt Influence on Trade

Brands in int'l markets
look for other examples of Canadian brands marketed outside Canada

Country Image Effects on 
Branding
(read on your own)

ExportFinancing
CdnGovt
dT
- DFAIT, - CIDA
- EDC, - CCC
- PEMDs
using the strategy of networking through industry associations
http://www.witiger.com/internationalbusiness/countryinfoAssociations.htm

----------------------------------------------
Chapter 12
The International Marketing Mix: Distribution

Trading Companies p. 380
- keiretsu
- sogoshosha
d
Using the Internet for distribution
benefits and limitations
d
Freight Forwarders p. 394
Canadian International Freight Forwarders Assoc
 www.ciffa.com
------------------------------------------
Chapter 13
The International Marketing Mix: Pricing

Pricing Strategies
- skimming
- geographic pricing
d

p.423-425
.
.
LCs Letters of Credit p. 428
did
-----------------------------------------------
Chapter 14
The International Marketing Mix: Integrated Communications

Global Advertising p. 439

Cultural Diversity
d0

Media (Social Media)

Trade Shows / Fairs
Trade Missions p. 461
din
-----------------------------------------------
Chapter 17
Trends effecting int'l marketing p. 531
- online business
- social media
- multi-culturalism
- tribal consumers p. 541
----------------------- 

How and  why companies do an IPO
d
"go to the street"
- list their stock on the stock market

5 min 16 sec
d
- - - - - - - - - - - - 
-----------------------. 
Marketing Plan Presentations
Presentation Tips

Marketing Plan Group Project Details
M

click to make comments on the whole course
Final Comments on the whole course for 2014, can be used for 2020
nn
-----------------------------------------------
Presentation Tips
 witiger.com/tips.htm
di
- don't say numbers unless you compare
- don't say dates unless you explain meaning
- explained tap dancing
- powerpoint not powersentances
-  -  -  -  -  -  - 
 Global population trends 
di


Redneck Marketing ?

1 min 18 sec
did Jan 8th Wed class
"Success leaves clues"
Tony Robbins
di
.
The Richardson Report
series of mini lectures by WTGR on YouTube
series of 8 videos done by T. RIchardson and M. Jagdeo 2018 Aug
o The way business is taught
o Canadian / Americans
o Over population
o  Artificial Intelligence
o Vimy Ridge - tactics
o America - China, bad marraige
o Pyramids - not slave labour
o Bitcoin
 ------------------------------------------

.------------------------------------------
countries over 200 million

di
-----------------------------------
sulibreezy 2012
Hate School/Love Education
.
(UTM) 2014 response

2020 May
Section SBB Fri 11:40am
May 21
May 29 Video Assignment explained 
June 5th
June 5th
June 12th
June 19th
June 26
July 3rd break week- no class
July 10th video assignment due
email to Prof. Richardson
July 17th
July 24th
July 24th
Aug 7th
Aug 14th Presentations
(in a normal class, this course would end with a group presentation - due to Covid19, there will be an alternative evaluation online
2020 May
Section SAA Fri 2:45pm
May 21
May 29 Video Assignment explained
June 5th
June 5th
June 12th
June 19th
June 26
July 3rd break week- no class
July 10th video assignment due
email to Prof. Richardson
July 17th
July 24th
July 24th
Aug 7th
Aug 14th Presentations
(in a normal class, this course would end with a group presentation - due to Covid19, there will be an alternative evaluation online
click
Richardson, Louvre, Paris April 2017
click
.
https://www.mheducation.ca/highereducation/products/9781259271809/connect+with+smartbook+online+access+for+global+business+today/ course text 2020 January
Global Business Today
5th Edition

Just the printed text
9-781259-271250

click the MRK460 book is in the "H" section for the first letter of the name of the first author on the spine, "Hill"
click
.2019 outline
senecacollege.ca/ssos/fi.....MRK460&schoolCode=77
.
.
.Prof. Tim Richardson
tim.richardson"@"senecacollege.ca
tel: 416-491-5050 ext 77534 Markham
tel: 416-491-5050 ext 24544 Newnham
http://www.youtube.com/watch?v=VgZGS3vvm_A Assignment - for ALL sections 
(done in Jan-Apr 2020)
- topic, 
Ethics, or the Geographic Environment

Prof. Richardson describing the ethics assignment
- due first week in March 2019
(the video to the left was done in 2012 but applies to 2020)

- has to be done in a group, 3, 4 or 5 ppl
- when you are finished, give the file to WTGR on a USB so it can be loaded on to the WTGR YouTube channel

 

v.
http://www.youtube.com/watch?v=bcuw9bMYgHY http://www.youtube.com/watch?v=8tXadb6IsKI http://www.youtube.com/watch?v=Zh_3o1npTEg http://www.youtube.com/watch?v=k1w28eG3jyA http://www.youtube.com/watch?v=xRrPMWWENhM http://www.youtube.com/watch?v=TI8JxwBvnII http://www.youtube.com/watch?v=wCxYyI_iWj0
Read The Newspaper
Part 1
Read The Newspaper
Part 2
getting rich on the stock market
Read The Newspaper
Part 3
learn an
Industry Sector
Read The Newspaper
Part 4
Business magazines
are important
Earning
Class
Participation
Marks
- basics
Class
Participation
- how you earn the highest marks
Class
Participation
- how they are calculated
- the numbers
..
http://www.youtube.com/watch?v=LxguksrUZfk http://www.youtube.com/watch?v=B7e9WSnC0Tk http://www.youtube.com/watch?v=ybZbld2gyLI http://www.youtube.com/watch?v=bsPyhq52IwU http://www.youtube.com/watch?v=FiLByz-IaAE&feature=youtu.be
Group Work
- what the Report should look like
- binding, pages, table of contents
Group Work / Reports Part 2
The importance of using "Mature Language" in your writing
Group Work / Reports Part 3
important considerations
Group Work / Reports Part 4
Coordinating the submission
Communication w group members
Group Work / Reports Part 5
The importance of spelling and grammar and how you can help each other

Global Marketing Plan

Components

DRAFT Grading Breakdown / Modes of Evaluation for  2020 May-June-July-Aug
 
class work /  class participation-contribution 15% 20%
details of how to earn participation - contribution marks

45%
Group Video Project 25%
Group Video Project details
International marketing plan – Group report
the 25% may be divided into a
Pre Report Assignment 5%

a final written report 20%

- for March - April 2020 the final written report will be still 20%, but a small part will include a narrative of how you were able to do the reportby collaborating with your group members, did you meet in person, talk by phone, WhatsApp, Skype, use Google docs - describe how you "built" the report and who did what.

5%
 

25%
 

International marketing plan – Group presentation (Video)
- everybody in the group has to contribute to get the same mark
- but not everybody has to speak during the presentation
- contributing could include creating the PPT or making a video
25%
Midterm Test
- short medium length answer essay questions done sequentially over the weeks in March
.
...
 

Grading Breakdown / Modes of Evaluation for  2020 Jan-April  (changed March 20th)
 
class work /  class participation-contribution 15% 20%
details of how to earn participation - contribution marks
30%
35%
Group Video Project 15%
Group Video Project details
International marketing plan – Group report
the 25% may be divided into a
Pre Report Assignment 5%

a final written report 20%

- for March - April 2020 the final written report will be still 20%, but a small part will include a narrative of how you were able to do the reportby collaborating with your group members, did you meet in person, talk by phone, WhatsApp, Skype, use Google docs - describe how you "built" the report and who did what.

5%
 

20%
 

International marketing plan – Group presentation
- everybody in the group has to contribute to get the same mark
- but not everybody has to speak during the presentation
- contributing could include creating the PPT or making a video
15%
20%
Midterm Test
- short medium length answer essay questions done sequentially over the weeks in March
25%
...
 
 
http://www.youtube.com/watch?v=bcuw9bMYgHY Read the newspaper on a regular basis

Watch my YouTube video to understand why

Part 1 www.youtube.com/watch?v=bcuw9bMYgHY
(why this helps you in class, and in job hunting)

Part 2 www.youtube.com/watch?v=8tXadb6IsKI
( a story abut how I made money on the stock market cause I read the newspaper and learned about a particular company)

m
..
http://www.dfait-maeci.gc.ca/menu-e.asp a site you should regularly visit for MRK 460
and, if you want contact info for a fed gov employee 
old link http://direct.srv.gc.ca/cgi-bin/direct500/
http://www.dfait-maeci.gc.ca/canadexport/menu-en.asp old link http://www.dfait-maeci.gc.ca/canadexport/menu-en.asp
strongly recommended you read the top stories from CanadExport once a month
.\
MRK460 2014 Jan-Apr 2014 outline used at Markham campus senecac.on.ca/cgi-bin/subject?s1=MRK460http://www.senecac.on.ca/ssos/findOutline.do?schoolCode=SMM&termCode=20141&subjectCode=MRK460
MRK460 2012 Jan-Apr 2012 outline used at Markham campus senecac.on.ca/outlines/121/SMEB/MRK460.HTM
MRK460 2010 Outline (summer 2010) used at Markham campus  senecac.on.ca/outlines/102/SMEB/MRK460.HTM
MRK460 2008 Outline (summer 2008) used at Markham campus senecac.on.ca/outlines/082/SMEB/MRK460.HTM
IBM600 2007 Outline as used at Markham campus   http://www.senecac.on.ca/outlines/071/FOB/IBM600.HTM
IBM600 2008 Outline as used at Newnham campuss http://www.senecac.on.ca/outlines/081/FOB/IBM600.HTM

..
"Engaging the audience"
One student, Eddie Sirouspour in the wed section of MRK460 gave a prize to a member of the "student audience" when his group did their presentation Wed April 10th

The prize was 2 tickets to see any favourite artist performing at the Festival's Mainstage Marquee Shows - i'd say this was a pretty impressive thing for Eddie to arrange and is a good example of a person trying to go "above and beyond" what is expected.

Thanks Eddie, you made the Wed section memorable.
WTGR

cc
click to see larger
WTGR in Taipei, Taiwan, pointing out the Canadian Flag
on the globe at Shen Pao-chen Hall

cc
misc.
 
Domain Names 
di
o marketing strategies
o registering a domain
o domain scams
o domain phishing
o domain hacking
o domain disputes
o domain Verisign issues

http://www.youtube.com/watch?v=Wpx5IMduWX4
phishing and spear phishing explained in a video

Domain Name Videos
assigned in previous courses for ..
class told to watch, and make comments
http://www.witiger.com/ecommerce/domainnamesregister.htm
Video 1  intro
Video 2 registration / hosting
Video 3  TLDs
Video 4  mktg strategies
Video 6  hacking

cc.. . .,,,,

witiger.com
  CONTACT I MAIN PAGE I NEWS GALLERY I E-BIZ SHORTCUTS IINT'L BIZ SHORTCUTS I MKTG?BUSINESS SHORTCUTS I TEACHING SCHEDULE
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  MISTAKES ITEXTS USED I IMAGES I RANK IDISCLAIMER I STUDENT CONTRIBUTORS I FORMER STUDENTS I PUBLICATIONS I TIPSIfor those On The Level who believe in faith, hope and charity
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