Very important to view all 10 for answers to the Group Project

Grizzly bear story(ies)
did Jan 13th Mon class
did Jan 7th Tue class
did Jan 8th Wed class
did Jan 9th Thu AM class
did Jan 9th Thu PM class
-  -  -  -  -  -  -
"uncontrollable" 6E's 
6 Environments
did Jan 6th Mon class
noted Jan 7th Tue class
did Jan 8th Wed class
"controllable" 4 P's
4 P's
did Jan 6th
- - - - - - - - - - - - - - - - - - - 
 

Chapter 1

Introduction

Basics of Int'l Biz specific to Canada
(ever section should read this)

audio is good, video sux
video summary of the course
--------------------------------------------
Difference between
Global Marketing and International Marketing
did 
------------------------------------
types of opportunities
(review from MRK106)
did Jan 6th Mon class
did Jan 7th Tue class
did Jan 8th Wed class
did Jan 9th Thu AM class
did Jan 9th Thu PM class
o Market Penetration
o Market Development
    - Telus
    - Rogers
    - Bell Mobility
o Product Development 
o Diversification
- relates to "why" companies do int'l biz
------------------------------------
Blackberry's
global marketing campaign
- for discussion throughout the term
related to Learning Objective 2,3
WTGR's Jan 2012 Toronto Star article re: Blackberry
did Jan 6th Mon class
did Jan 7th Tue class
did Jan 8th Wed class
did Jan 9th Thu AM class
did Jan 9th Thu PM class

discussed failures of
improper segmentation
did Jan 6th Mon class
did Jan 7th Tue class
did Jan 8th Wed class
did Jan 9th Thu AM class
did Jan 9th Thu PM class
 

GoPro
- not doing so well in 2018
did Jan 6th Mon class
did Jan 8th Wed class
did Jan 9th Thu AM class
did Jan 9th Thu PM class
- competition from new features on Android and iPhones
lm
Globalization
Globalization of Customers 
Globalization of Production
Globalization of Government 
Text 5th Ed. p. 5-30
did Jan 13th Mon class
did Jan 14th Tue class
Modular form of global manufacturing / assembling
- explained in class
did Jan 13th Mon class
did Jan 14th Tue class

Globalization of Government 
WTO trade rulings
example - winter rims
CTC - Brazil
did Jan 14th Tue class

slowbalization

decrease in Globalization 
did Jan 
.
Big Mac Index
Sustainable Development
Text 5th Ed. p. 39

1 min 50 sec
Sustainability
Text 5th Ed. p. 39

Chapter 2

Canada Bill S-21
Corruption of Foreign Officials Act

Protection of 
Intellectural Property

GNI
PPP

Canada's top companies
did  Jan 6th Mon class
(somebody update this to earn class participation marks)

Canada's Trade and Investment
.
Canada - Branding
Country Image
.

Geographic Environment and "Climate Change"

Physical/Geographic
 Environment
introduced map of 
Canada versus U.S.A.
did 
Canada - USA 
map - differences
above the 49th
did Jan 13th Mon class
did Jan 7th Tue class
did Jan 8th Wed class
did Jan 9th Thu AM class
did Jan 9th Thu PM class
above the 60th
did Jan 7th Tue class
did Jan 8th Wed class
did Jan 9th Thu AM class
did Jan 9th Thu PM class

- and Global Markets p. 46
- Climate and Topography
Weather extremes
did Jan 13th Mon class
did Jan 14th Tue class
did Jan 15th Wed class
did Jan 16th Thu AM class
did Jan 16th Thu PM class

5 min 58 sec
T.R. interviewed on BNN
did Jan 13th Mon class
did Jan 14th Tue class
did Jan 15th Wed class
did Jan 16th Thu AM class
did Jan 16th Thu PM class

5 min 46 sec

Weather Extremes effect on the food system
- globalization of grain markets
from students in 
MRK460 Jan-Apr 2019
 

Contingency Planning

.
Contingency planning
did Jan 13th Mon class
did Jan 14th Tue class
did Jan 15th Wed class
did Jan 16th Thu AM class
did Jan 16th Thu PM classUTSC - exam contingency plan

did Jan 13th Mon class
did Jan 14th Tue class
did Jan 15th Wed class
did Jan 16th Thu AM class
did Jan 16th Thu PM class
 

Sources of Information

.

sources of info did Jan 6th Mon class noted Jan 7th Tue class did Jan 8th Wed class did Jan 9th Thu AM class did Jan 9th Thu PM class - governments - associations n - corporate webpages 5 min 12 sec. di

Diplomatic Posts
did Jan 6th Mon class
did Jan 7th Tue class
did Jan 8th Wed class
did Jan 9th Thu AM class
did Jan 9th Thu PM class
Embassy/High Commission
Consulate General
Consulate
.
.
2 min 34 sec
explanation of embassies

LIST OF EMBASSIES AND CONSULATES
 travel.gc.ca/...
link March 2018
noted Jan 6th Mon class
 

Chapter 3

Cultural environment
did Jan 20th Mon class
did Jan 22nd Wed class
did Jan 23rd Thu AM class
did Jan 23rd Thu PM class
- marketing to diasporas
- rules for Doing Business across Cultures
di

YouTube video
watch, and make comments
4 min 20 sec
,d
Translation problems
did Jan 20th Mon class
did Jan 22nd Wed class
read on your own
. 
mother tongue marketing
marketing to different cultures - "DIASPORA"
- discussed Diaspora
did Jan 20th Mon class
did Jan 22nd Wed class
did Jan 23rd Thu AM class
did Jan 23rd Thu PM class

economist.com/node/21538742
 

 Mother tongue marketing on wordpress https://mothertongue
marketing.wordpress.com/
built by Alina M, Kristina K, and Asia B in March 2015
a
zzzzzzz

world population map

-Hofstede
did Jan 20th Mon class
did Jan 22nd Wed class
did Jan 23rd Thu AM class
did Jan 23rd Thu PM class
2019 Text  5th Ed. p. 44--46
also Text  5th Ed. p. 113-115
- rules for doing business across cultures
 1.Uncertainty Avoidance 
 2.Power Distance
 3.Masculinity-Feminity 
 4.Individualism-Collectivism
------------------------ 

Canada - U.S.A.

.
 o NAFTA 

2020
 o USMCA  the American website
 o CUSMA  the Canadian website
di
 .

Why Americans are different than Canadians  CAN-US relations Canadian - American historical differences student video, 2010 7 min 35 sec noted Jan 22nd Wed class showed did Feb 12th Wed Class . from The  Richardson Report Canada-U.S. differences YouTube video 1 min 12 sec did Jan 27th Mon class did Feb 12th Wed Class quoting Hofstede.. due to population numbers and country of origin Canada .. too many rules Darwinism - map of North America - immigration patterns - size of cultural groups - multiculturalism

. 
 

The Corona Virus 4th week of Janaury 2020 - a "teachable point" Contingency Planning Analyzed in the context of the 6 E's o Politics, Regulations o Economics o Social-Cultural o Technology o Geography o Competition What is at risk - population health - corp. profitability - government competency

zzzzzzzz

Chapter 4 Ethics

2019 Text  5th Ed. 
p. 127 - 143, 153 - 161

The Most Corrupt 
Business Sectors, 
according to the OECD report
 ...oecd-report.htm
1. Extraction 
   - mining - logging
2. Construction - building
3. Transportation
  - roads, railways, bridges
4. IT - telecommunications
. 
Culture and the Workplace
2019 Text  5th Ed. p. 113-116

Ethics and bribery
did Feb 3rd Mon Class
did Feb 4th Tue Class
did Feb 5th Wed Class
.
STUDENT VIDEOS
ethics - previous videos by 
former students
CSR
Corporate Social Responsibility
2019 Text  5th Ed. p. 159-161
did Feb 3rd Mon Class
did Feb 4th Tue Class
did Feb 5th Wed Class
did Feb 6th Thu am class
did Feb 6th Thu pm class
- Obstructionist Stance
- Defensive Stance
- Accommodative Stance
- Proactive Stance

Case Study - Toyota p. 159
did Jan 27th Mon Class
did Feb 4th Tue Class
did Feb 5th Wed Class
did Feb 6th Thu am class
did Feb 6th Thu pm class
Case Study - Apartheid
did Feb 4th Tue Class
did Feb 5th Wed Class
Case Study - blood diamonds
did Jan 27th Mon Class
did Feb 4th Tue Class
did Feb 5th Wed Class
Case Study - Loblaws 2018
 .cbc.ca/news/.....TR quoted
did Feb 4th Tue Class
did Feb 5th Wed Class

ethics effected by the
6 Environments
d

you should watch on your own and make comments

explanation of the origin of the word "Stakeholders"
3 min 37 sec
did Feb 4th Tue Class
did Feb 5th Wed Class
 

Ethics and Whistleblowers
ethics-whistleblowers.htm
Noted Feb 3rd Mon Class
did Feb 4th Tue Class
did Feb 5th Wed Class
did Feb 6th Thu am class
did Feb 6th Thu pm class

ethics re: Toyota

WTGR on BNN News
Noted Jan 27th Mon Class
did Feb 4th Tue Class
did Feb 5th Wed Class
need someone to find the correct URL link
.
Canada’s Fight against Foreign Bribery
Eighteenth Annual Report to Parliament
 .international.gc.ca/..report

ethics re: SNC Lavalin
Feb-Apr 2019
Lavalin was charged with paying bribes to Libya
d

.
Minister Jody Wilson-Raybould
 - political power in Quebec
M.Rempel summary / YouTube
.
Gerald Butts rebuttal / YouTube
.

Viral Marketing

in the context of the 
Cultural Environment
Globalization of customers
did Feb 4 Tue class
did Feb 5 Wed class
did Feb 6th Thu am class
did Feb 6th Thu pm class
- 2013 Superbowl commercial
- Jamaican VW 1 min 
did Feb 4 Tue class
did Feb 5 Wed class
did Feb 6th Thu am class
did Feb 6th Thu pm class
- parody / spoof version 2 min
did Feb 4 Tue class
did Feb 5 Wed class
did Feb 6th Thu am class
did Feb 6th Thu pm class
.
Viral videos depend
on good story telling
- grizzly bear story
did Jan 8th Wed class
 

2019 Superbowl Commercials WTGR's personal fav Verizon - honours First Responders Noted Feb 5th Wed Class explained "Green lights"

Google - global branding
- India partition video
3min 32 sec
a "story" of reunion that many cultures can relate to
did Feb 4 Tue class
did Feb 5 Wed class
did Feb 10th Mon class

- Saroo Brierley video 3min 

Cultural appropriation
Toyota Swagger Wagon
Noted Feb 3rd Mon Class

Viral videos - emotional
Bell Commercial / Dieppe 1 min
did Feb 10th Mon class
WTGR Flanders 1 min 27 sec
did Feb 10th Mon class

Bell, Poppy - school girl - Vet
2015    1 min 30 sec
did Feb 4th Tue Class
.
toronto.com/news-story
Veteran Bill Cash'd story

 mother-son
Chinese story -"more rice"
 
 

Chapter 5 Theory

PLC Product Life Cycle
Text 5th Ed. p. 186

Int'l Trade Theories

Orientations
o Product Orientation
o Sales Orientation
o Marketing Orientation
review from MRK106
did Feb 10th Mon class
did Feb 12th Wed Class

video on 3 orientations

Marketing Orientation for Int'l Business

Tim Hortons selling tea
told students to watch and make comments
did Feb 10th Mon class
did Feb 11th Tue class
did Feb 12th Wed Class
- also
McDonalds copying other menus
Honda going from motorcyckles to cars ...Apple going from iMacs to iPhones ...Crown Royal bag for golf
did Feb 10th Mon class
did Feb 11th Tue class
did Feb 12th Wed Class
 

Chapter 6

.
Govt Influence on Trade
Government Intervention
Protectionism and
Gov't Trade Barriers
Text 5th Ed. p. 212
did Mar 2 Mon class
began Feb 11th Tue class
did Feb 18th Tue Class
began Feb 12th Wed Class
did Feb 19 Wed class
did Mar 5 Thu AM class

Subsidies
Text 5th Ed. p. 205
did Feb 19 Wed class
did more Mar 4th Wed Class
did Mar 2 Mon class
did Mar 5 Thu AM class

Trade Barriers 7 min 7 sec
- raisins from Turkey
did Feb 11th Tue class
did Feb 12th Wed Class
did Feb 20th Thu AM class
did more Mar 4th Wed Class
d
- jam to Hong Kong
did Feb 11th Tue class
did Feb 12th Wed Class
did Feb 20th Thu AM class
- margarine / Walmart
did Feb 11th Tue class
did Feb 12th Wed Class
Quotas
Voluntary Export Restraints
Text 5th Ed. p. 208
Local Content Requirements

Dumping and C.B.S.A.
did Mar 2 Mon class
did Feb 18th Tue Class
did Feb 19th Wed class
did Feb 20th Thu AM class
Text 5th Ed. p. 211

dumping example 
explained by students
1 min 29 sec
notT

WTO
Text 5th Ed. p. 224-229
did Mar 2 Mon class
did Feb 18th Tue Class
began Feb 19th Wed class
did more Mar 4th Wed Class
 

Chapter 7 FDI

.
FDI Foreign Direct Investment
 o FDI Concepts
dMT
 o FDI in Canada
diMT

Source of FDI
Text 5th Ed. p. 240

Sovereignty Issues
Text 5th Ed. p. 31, p.259
diMT

Prof. Demos Articles  ....witiger.com/senecacollege /MRK460-Demos/ used in 2019rd

.
 

Indicators of  economic supremacy did Mar 5th Thu AM class did Mar 5th Thu AM class did Mar 9 Mon class Countries that  o make planes, plane parts o make cell phones, phone parts o make cars, car parts (make = assemble)

.

Chapter 8

.
Multinational Market Regions and Market Groups
related to Learning Objective 6
European Union
Text 5th Ed. p. 282-284
Andean Pact
Mercosur
BRIC
Caricom
TPP Trans Pacific Partnership
ASEAN
APEC
.
OECD
dT
.
Country Evaluation and Selection
- choosing mktg  production sites, 
- weighing variables

Chapter 9 4X

.
Foreign Exchange Market
4X
diU
Currency Conversion
Spot Exchange Rates
Forward Exchange Rates

Currency Swaps

Countertrade
Text 5th Ed. p. 335
 - Coke/Pepsi.Russia
- Cuba-Canada cigars
dU
 

Chapter 10

.
Exchange Rate fluctuations
Pegged Exchange Rate
Floating Exchange Rate

Central Bank
Gold

IMF
Text 5th Ed. p. 348, 360-364
began Feb 19 Wed class
.
World Bank
Text 5th Ed. p. 349-350
dT
.
IMF / Moral Hazard
.

watch and make comments
Text 5th Ed. p. 365
diS
.

Chapter 11

.
Firm as a value chain
The Role of Strategy
Experience Curve
Economies of scale
Leveraging Core Competencies
Pressures
-for cost reductions
-local responsiveness

International Strategy
Multidomestic strategy
Global Strategy
Transnational Strategy
 
 

Political Risk

0 Political Environment
.
Redberry
Chevy Lumina in NYC
Gator Teds - MJ
French language laws
.
0 Political risk
.
business continuity
disaster recovery
crisis management
country risk analysis

political risk actions
 - Confiscation
-  Expropriation
-  Domestication(Nationalization)

Political and Legal environment
0 Defensive / Integrative
dS
0 Personal risk
did Mar 4th Wed Class
did Mar 5th PM Thu Class
registration with the Canadian Embassy
dS
 

Canadian Government

Canadian Government
Partnerships and Organizations
 https://international.gc.ca/world...

Cdn Gov't agencies
CCC ccc.ca
diT
CBSA cbsa-asfc.gc.ca
di
EDC  edc.ca
d
DFAIT international.gc.ca
.

Chapter 12

Should we expand or not
Why Export
d
Proactive reasons

details...redkalinka.com...
Reactive reasons

First Mover Advantages
Text 5th Ed. p. 411
- early bird gets the worm
- 2nd mouse gets the cheese
did Jan 8th Wed class
did Jan 9th Thu AM class
 - MacDonalds - Subway

Various 
"Choice of Entry Modes"
Text 5th Ed. p. 414-422
related to Learning Objective 5
Strategies for International Expansion
Collaborative  Arrangements
diT

4 min

- make comments on the video
Indirect Exporting 
Co-op or Piggyback Exporting
Direct Exporting 
Licensing
Franchising
Contract Manufacturing
Management Contracts
Turnkey Operations
Joint Venture
 - Co-op Joint Venture
 - Equity Joint Venture
Alliances
 - Strategic Alliances
 - Equity Alliances
Wholly Owned Subsidiaries 
 - Acquisitions
 - Greenfield Operations
Consortiums
-

Strategies for International Expansion
HR staffing policies
diMT
Managing diverse workforce
dT
 o Ethnocentrism
 o Polycentrism
 o Regiocentrism
 o Geocentrism

HR - wage rate comparisons
.

d

discussed Russell Peters video in the context of "accents"  youtube.com/watch? v=z4KhEj0ai5E sh

.

-- 

Video Assignment 2019 Ethics / Weather Details . STUDENT VIDEOS the first ones for July 2018 up . and upl .- the first one for March 2018

-

Outsourcing and
Offshoring
T
.
Offshoring to India, China
Offhshoring moving to Mexico because of old NAFTA and now the CUSMA
-------------------- 
explained the ancient spice trade as a part of the origins of global business and the relationship to nutrition
d

--------------------------------
Chapter 11
The Int'l Marketing Mix
- Products / Services

Chapter 11
Product Quality
TQM 
di

done by Vincent Chiu and Kevin Tu, 5 min 17 sec
dio
.
why 99.9 accuracy is not enough when you make 10 million units
diS
.

notT
Prof. Richardson
interviewed on CTV about car recalls re: 
Product Quality
Just In Time (J.I.T.)
dS

d
.-  -  -  -  -  -  -  -
Drones / UAVs
Drones are potentially a part of JIT
d

Chapter 11
Product Quality
.
Market Development 
Market Penetration
selling more to existing customers versus selling more to new customers

di
video on advantages of
Market Development in the context of profile info on customers and outsourcing risks
goes w the Outsourcing discussion
------------------------------------------------
Universal Standards
ISO 9000
www.iso.org
di
Barriers to Entering Global Markets
Protectionism
Govt Influence on Trade

Brands in int'l markets
d
look for other examples of Canadian brands marketed outside Canada

Country Image Effects on 
Branding
(read on your own)

ExportFinancing
CdnGovt
dT
- DFAIT, - CIDA
- EDC, - CCC
- PEMDs
using the strategy of networking through industry associations

----------------------------------------------
Chapter 12
The International Marketing Mix: Distribution

Trading Companies p. 380
- keiretsu
- sogoshosha
d
Using the Internet for distribution
benefits and limitations
diMT
Freight Forwarders p. 394
Canadian International Freight Forwarders Assoc
 www.ciffa.com
------------------------------------------
Chapter 13
The International Marketing Mix: Pricing
. 
Pricing Strategies
- skimming
- geographic pricing
d

p.423-425
.
.
LCs Letters of Credit p. 428
did
-----------------------------------------------
Chapter 14
The International Marketing Mix: Integrated Communications

Global Advertising p. 439

Cultural Diversity
d0

Media (Social Media)

Trade Shows / Fairs
Trade Missions p. 461
din
-----------------------------------------------
Chapter 17
Trends effecting int'l marketing p. 531
- online business
- social media
- multi-culturalism
- tribal consumers p. 541
----------------------- 

How and  why companies do an IPO
dMS
"go to the street"
- list their stock on the stock market

5 min 16 sec
d
- - - - - - - - - - - - 
 

Domain Names  di o marketing strategies o registering a domain o domain scams o domain phishing o domain hacking o domain disputes o domain Verisign issues .  phishing and spear phishing explained in a video .  Domain Name Videos assigned for .. class told to watch, and make comments Video 1  intro Video 2 registration / hosting Video 3  TLDs Video 4  mktg strategies Video 6  hacking

-----------------------. 
Marketing Plan Presentations
Presentation Tips

Marketing Plan Group Project Details
M
. 

Final Comments on the whole course for 2014, can be used for 2020
nn
-----------------------------------------------
Presentation Tips
 witiger.com/tips.htm
di
- don't say numbers unless you compare
- don't say dates unless you explain meaning
- explained tap dancing
- powerpoint not powersentances
-  -  -  -  -  -  - 
 Global population trends 
di

. 
Redneck Marketing ?

1 min 18 sec
did Jan 8th Wed class

"Success leaves clues" Tony Robbins di

.
The Richardson Report
series of mini lectures by WTGR on YouTube

o The way business is taught
o Canadian / Americans
o Over population
o  Artificial Intelligence
o Vimy Ridge - tactics
o America - China, bad marraige
o Pyramids - not slave labour
o Bitcoin
 ------------------------------------------
 

Group Projects 2020 April Monday class Canada Goose Bombardier Roots 4 Seasons Hotels Apotex Pharma Air Canada Tue Class Wed Class Thu AM class Cineplex Tesla Delta Airlines Toyota TMMCI Apple Air Canada Team 1 Air Canada Team 2 Lululemon Thu PM class Canada Goose Tim Hortons Uber Canada-Iran Vietnam

.------------------------------------------
countries over 200 million

di
-----------------------------------
sulibreezy 2012
Hate School/Love Education
did Jan 22nd Wed class
(UTM) 2014 response

Presentation tips
.
Presentation Marks Sheet

DUE DATE ...EVERYTHING has to be received by the professor by midnight Saturday 11:59 pm Saturday April 18th

March 24

Presentation tips
.
Presentation Marks Sheet

DUE DATE ...EVERYTHING has to be received by the professor by midnight Saturday 11:59 pm Saturday April 18th

Presentation tips
.
Presentation Marks Sheet

DUE DATE ...EVERYTHING has to be received by the professor by midnight Saturday 11:59 pm Saturday April 18th

Presentation tips
.
Presentation Marks Sheet

DUE DATE ...EVERYTHING has to be received by the professor by midnight Saturday 11:59 pm Saturday April 18th

Presentation tips
.
Presentation Marks Sheet

DUE DATE ...EVERYTHING has to be received by the professor by midnight Saturday 11:59 pm Saturday April 18th

Prof. Richardson describing the ethics assignment
- due first week in March 2019
(the video to the left was done in 2012 but applies to 2020)

- has to be done in a group, 3, 4 or 5 ppl
- when you are finished, give the file to WTGR on a USB so it can be loaded on to the WTGR YouTube channel

Watch my YouTube video to understand why

Part 1 www.youtube.com/watch?v=bcuw9bMYgHY
(why this helps you in class, and in job hunting)

Part 2 www.youtube.com/watch?v=8tXadb6IsKI
( a story abut how I made money on the stock market cause I read the newspaper and learned about a particular company)