Updated 2019 March 20th
MRK 460 
Global Marketing

Prof. Tim Richardson 
tim.richardson"@"senecacollege.ca
tel: 416-491-5050 ext 77534 Markham
tel: 416-491-5050 ext 24544 Newnham

class schedule
click to view larger

2019 outline
senecacollege.ca/ssos/fi.....MRK460&schoolCode=77
 

click
Richardson, Louvre, Paris April 2017
click
.
https://www.mheducation.ca/highereducation/products/9781259271809/connect+with+smartbook+online+access+for+global+business+today/ course text 2019 January
Global Business Today
5th Edition

Just the printed text
9-781259-271250

the MRK460 book is in the "H" section for the first letter of the name of the first author on the spine, "Hill"
Richardson pointing to where the book is on the shelf
.
.
.
January January / February Feb / March March / April
Quorum
Shopify
did Jan 7 Mon NMS
did Jan 8 Tue NMU
did Jan 9 Wed MMS
did Jan 9 Wed MMT
did Jan 10 NMT
reading the newspapers
business slang
SOPs
did Jan 9 Wed MMS
did Jan 10 NMT
did Jan 16 Wed MMT
Takeaways
Tapdancing
Cultural appropriation
"Guerilla" marketing
-  -  -  -  -  -  -
"uncontrollable" 6E's 
6 Environments
did Jan 7 Mon NMS
did Jan 8 Tue NMU
did Jan 9 Wed MMS
"controllable" 4 P's
4 P's
- - - - - - - - - - - - - - - - - - - 
 
Chapter 1

Introduction

Basics of Int'l Biz specific to Canada
(ever section should read this)
http://www.youtube.com/watch?v=Cbg7WNnEHw4
audio is good, video sux
video summary of the course
--------------------------------------------
Difference between
Global Marketing and International Marketing
did Jan 8 Tue NMU
did Jan 9 Wed MMS
------------------------------------
types of opportunities
(review from MRK106)
did Jan 7 Mon NMS
did Jan 9 Wed MMS
o Market Penetration 
o Market Development 
o Product Development 
o Diversification
------------------------------------
Blackberry's
global marketing campaign
- for discussion throughout the term
related to Learning Objective 2,3
WTGR's Jan 2012 Toronto Star article re: Blackberry
did Jan 16 Wed MMS
did Jan 16 Wed MMT
did Jan 17 Thu NMT
did Jan 22 Tue NMU


discussed failures of
improper segmentation
did Jan 7 Mon NMS
did Jan 9 Wed MMS
did Jan 16 Wed MMT
did Jan 17 Thu NMT
GoPro
- not doing so well in 2018
did Jan 7 Mon NMS
did Jan 9 Wed MMS
did Jan 16 Wed MMT
did Jan 17 Thu NMT
- competition from new features on Android and iPhones
lm
Globalization
Globalization of Customers 
Globalization of Production 
Globalization of Government 
Text 5th Ed. p. 5-30
did Jan 14 Mon NMS
did Jan 15 Tue NMU
did Jan 16 Wed MMS
did Jan 16 Wed MMT
did Jan 17 Thu NMT
Modular form of global manufacturing / assembling
- explained in class
did Jan 14 Mon NMS
did Jan 15 Tue NMU
did Jan 16 Wed MMS
did Jan 16 Wed MMT
did Jan 17 Thu NMT

slowbalization

decrease in Globalization 
did Jan 30 Wed MMT
.
Big Mac Index
Sustainable Development
Text 5th Ed. p. 39
https://www.youtube.com/watch?v=qDjXtQRe5uk&
1 min 50 sec
Sustainability
Text 5th Ed. p. 39
Chapter 2

Canada Bill S-21
Corruption of Foreign Officials Act

Protection of 
Intellectural Property

GNI
PPP

Canada's top companies
did Jan 21 Mon NMS
did Jan 22 Tue NMU
did Jan 23 Wed MMT

Canada's Trade and Investment
.
Canada - Branding
Country Image
.
Geographic Environment

Physical/Geographic
 Environment
introduced map of 
Canada versus U.S.A.
did Jan 7 Mon NMS
did Jan 8 Tue NMU
did Jan 16 Wed MMS
did Jan 16 Wed MMT
did Jan 9 Thu NMT

- and Global Markets p. 46
- Climate and Topography
Weather extremes
did Jan 14 Mon NMS
did Jan 15 Tue NMU
did Jan 16 Wed MMS
did Jan 16 Wed MMT
did Jan 17 Thu NMT


5 min 58 sec
T.R. interveiwed on BNN
did Jan 14 Mon NMS
did Jan 15 Tue NMU
did Jan 16 Wed MMS
did Jan 16 Wed MMT
did Jan 17 Thu NMT

http://www.youtube.com/watch?v=t_WmaynNXkU
5 min 46 sec
 
Contingency Planning
.
Contingency planning
.
UTSC - exam contingency plan
outside the box
did Jan 14 Mon NMS
did Jan 22 Tue NMU
did Jan 16 Wed MMS
did Jan 16 Wed MMT
did Jan 17 Thu NMT
 
Sources of Information
.
sources of info on
did Jan 21 Mon NMS
did Jan 22 Tue NMU
did Jan 23 Wed MMT
did Feb 20 Wed MMS
- governments
- associations
story about industry associations
narrated Jan 21 Mon NMS
- corporate webpages
http://www.youtube.com/watch?v=wQko-o2Siq8
5 min 12 sec.
di
Diplomatic Posts
did Jan 21 Mon NMS
did Jan 22 Tue NMU
did Jan 23 Wed MMT
did Jan 24 Thu NMT
did Feb 20 Wed MMS
Embassy/High Commission
Consulate General
Consulate
.
https://www.youtube.com/watch?v=kIeQkreVIyo.
2 min 34 sec
explanation of embassies

did Jan 21 Mon NMS
did Jan 22 Tue NMU
did Jan 23 Wed MMT
did Jan 24 Thu NMT
did Feb 20 Wed MMS

LIST OF EMBASSIES AND CONSULATES
 travel.gc.ca/...
link March 2018
did Jan 22 Tue NMU
did Jan 23 Wed MMT
did Jan 24 Thu NMT
did Feb 20 Wed MMS
 
Chapter 3

Chapter 3
Cultural environment
did Jan 21 Mon NMS
did Jan 22 Tue NMU
did Jan 23 Wed MMT
did Jan 24 Thu NMT
- marketing to diasporas
- rules for Doing Business across Cultures
did Jan 21 Mon NMS
did Jan 22 Tue NMU
did Jan 23 Wed MMT
did Jan 24 Thu NMT

http://www.youtube.com/watch?v=Pmb_dDQ-h6o
,d
Translation problems
read on your own
noted

mother tongue marketing
marketing to different cultures - "DIASPORA"
- discussed Diaspora
economist.com/node/21538742
did Jan 21 Mon NMS
did Jan 22 Tue NMU
did Jan 23 Wed MMT
did Jan 24 Thu NMT

 Mother tongue marketing on wordpress https://mothertongue
marketing.wordpress.com/
built by Alina M, Kristina K, and Asia B in March 2015
a
------------------------ 
-Hofstede
did Jan 21 Mon NMS
didn't get to Jan 22 Tue NMU
did Jan 23 Wed MMT
did Jan 24 Thu NMT
2019 Text  5th Ed. p. 44--46
also Text  5th Ed. p. 113-115
- rules for doing business across cultures
 1.Uncertainty Avoidance 
 2.Power Distance 
 3.Masculinity-Feminity 
 4.Individualism- Collectivismzzzzzzz

...
Canada - U.S.A.
.
 o NAFTA 
USMCA or CUSMA
did Feb 07 Thu NMT

 o CAN-US relations
Canadian - American historical differences
https://www.youtube.com/watch?v=7dbXOQ77uS0
7 min 35 sec
showed Feb 07 Thu NMT
showed Feb 11 Mon NMS (audio did not work)
did Feb 20 Wed MMS
did Feb 20 Wed MMT
(told them to make  video like this)
.
Why Americans are different than Canadians 
.
from The Richardson Report
Canada-U.S. differences
click for link
1 min 12 sec
did Jan 21 Mon NMS
did Jan 22 Tue NMU
did Jan 23 Wed MMT
did Jan 24 Thu NMT
did Feb 20 Wed MMS
due to population numbers and country of origin
Canada - too many rules
Darwinism
- map of North America
- immigration patterns
- size of cultural groups
- multiculturalism

zzzzzzzz
Chapter 4 Ethics
2019 Text  5th Ed. 
p. 127 - 143, 153 - 161

Culture and the Workplace
2019 Text  5th Ed. p. 113-116

Ethics and bribery
did Jan 28 Mon NMS
did Jan 29 Tue  NMU
did Jan 30 Wed MMT
did Jan 31 Thu NMT
.
STUDENT VIDEOS
ethics - previous videos by 
former students
CSR
Corporate Social Responsibility
2019 Text  5th Ed. p. 159-161
did Jan 28 Mon NMS
did Jan 31 Thu NMT
- Obstructionist Stance
- Defensive Stance
- Accommodative Stance
- Proactive Stance

Case Study - Toyota p. 159
Case Study - Apartheid
Case Study - blood diamonds
did Jan 28 Mon NMS
did Jan 29 Tue  NMU
did Jan 30 Wed MMT
did Jan 31 Thu NMT

Case Study - Loblaws 2018
 .cbc.ca/news/.....TR quoted
did Jan 28 Mon NMS
did Jan 29 Tue  NMU
did Jan 30 Wed MMT
did Jan 31 Thu NMT

ethics effected by the
6 Environments
noted Jan 28 Mon NMS
noted Jan 30 Wed MMT
http://www.youtube.com/watch?v=OBUaopHHxYU
you should watch on your own and make comments

https://www.youtube.com/watch?v=nBA1ud6QtyE
explanation of the origin of the word "Stakeholders"
3 min 37 sec
noted Jan 28 Mon NMS
did Jan 29 Tue  NMU
did Jan 30 Wed MMT
did Jan 31 Thu NMT

Ethics and Whistleblowers
ethics-whistleblowers.htm
noted Jan 28 Mon NMS
did Jan 29 Tue  NMU
did Jan 30 Wed MMT
did Jan 31 Thu NMT

ethics re: Toyota
http://watch.bnn.ca/#clip270260
WTGR on BNN News
need someone to find the correct URL link
noted Jan 28 Mon NMS
did Jan 29 Tue  NMU
did Jan 30 Wed MMT
.
Canada’s Fight against Foreign Bribery
Eighteenth Annual Report to Parliament
 .international.gc.ca/..report

ethics re: SNC Lavalin
Feb-Apr 2019
Lavalin was charged with paying bribes to Libya
click to see map
did Mar 6 Wed MMS
did Mar 6 Wed MMT
did Mar 7 Thu NMT
Minister Jody Wilson-Raybould
 - political power in Quebec
M.Rempel summary / YouTube
.
Gerald Butts rebuttal / YouTube
.
Viral Marketing
in the context of the 
Cultural Environment
Globalization of customers
- 2013 Superbowl commercial
- Jamaican VW 1 min 
did Jan 30 Wed MMT
did Jan 31 Thu NMT
- parody / spoof version 2 min
did Jan 30 Wed MMT
did Jan 31 Thu NMT
.
Viral videos depend
on good story telling
- grizzly bear story
did Feb 04 Mon NMS
did Feb 05 Tue NMU
did Feb 07 Thu NMT
 
2019 Superbowl Commercials
WTGR's personal fav
Verizon - honours First Responders
did Feb 04 Mon NMS
did Feb 07 Thu NMT
did Feb 13 Wed MMS
click
explained "Green lights"

Google - global branding
- India partition video
3min 32 sec
a "story" of reunion that many cultures can relate to
did Jan 31 Thu NMT
did Feb 04 Mon NMS
did Feb 05 Tue NMU

- Saroo Brierley video 3min 

Cultural appropriation
Toyota Swagger Wagon
did Feb 04 Mon NMS
did Feb 05 Tue NMU

Bell Commercial / Dieppe 1 min
WTGR Flanders 1 min 27 sec
Bell, Poppy 2015 1 min 30 sec
 
 
Chapter 5 Theory

PLC Product Life Cycle
Text 5th Ed. p. 186

Int'l Trade Theories

Marketing Orientation for Int'l Business
http://www.youtube.com/watch?v=qE4w4VwEdSU&list=UUAtk_NQTEd9jP4hEI6lPUHA

Tim Hortons selling tea
told students to watch and make comments
 
Chapter 6
.
Govt Influence on Trade
Government Intervention
Protectionism and
Gov't Trade Barriers
Text 5th Ed. p. 212

Canadian gov't policy 
which effect trade
started Jan 14 Mon NMS
did Jan 16 Wed MMS
benan Jan 17 Thu NMT
did Jan 24 Thu NMT

Tariffs
Text 5th Ed. p. 205
did Feb 04 Mon NMS
did Feb 07 Thu NMT
did Feb 13 Wed MMS
did Feb 20 Wed MMS
Tariffs "in the news" march 2018 because POTUS Trump threatened to put a tariff on Canadian Steel
https://www.youtube.com/watch?v=F3_t9zu4Vdw
5 min 24 sec
noted Feb 04 Mon NMS
noted Feb 07 Thu NMT
This video is  a discussion of Tariffs
Tariffs - basics
Ad Valorem taxes
WTO and tariffs
negative effects on Americans
positive effects on Americans
negative effects on Canadians

Subsidies
Text 5th Ed. p. 205
did Jan 24 Thu NMT
did Feb 13 Wed MMS
did Feb 20 Wed MMS

http://www.youtube.com/watch?v=jV-d7r0J8HU
Trade Barriers 7 min 7 sec
- raisins from Turkey
Jan 9 Wed MMS
did Jan 24 Thu NMT
- jam to Hong Kong
did Jan 24 Thu NMT
- margarine / Walmart

Quotas
Voluntary Export Restraints
Text 5th Ed. p. 208
Local Content Requirements

Dumping and C.B.S.A.
did Jan 15 Tue NMU
did Jan 24 Thu NMTdid Feb 04 Mon NMS
Text 5th Ed. p. 211
click to view
dumping example 
explained by students
1 min 29 sec
noted as an example
Jan 7 Mon NMS
Jan 8 Tue NMU
Jan 9 Wed MMS
Jan 10 Thu NMT

WTO
Text 5th Ed. p. 224-229
 
Chapter 7 FDI
.
FDI Foreign Direct Investment
 o FDI Concepts
did Feb 05 Tue NMU
did Feb 07 Thu NMT
did Feb 11 Mon NMS
did Feb 20 Wed MMS
did Feb 20 Wed MMT
 o FDI in Canada
did Feb 05 Tue NMU
did Feb 07 Thu NMT
did Feb 20 Wed MMS
did Feb 20 Wed MMT

Source of FDI
Text 5th Ed. p. 240

Sovereignty Issues
Text 5th Ed. p. 31, p.259
did Feb 04 Mon NMS
did Feb 11 Mon NMS
did Feb 05 Tue NMU
did Feb 07 Thu NMT
did Feb 20 Wed MMS
did Feb 20 Wed MMT

 

Chapter 8
.
Multinational Market Regions and Market Groups
related to Learning Objective 6
European Union
Text 5th Ed. p. 282-284
Andean Pact
Mercosur
BRIC
Caricom
TPP Trans Pacific Partnership
ASEAN
APEC
.
OECD
did Feb 11 Mon NMS
did Feb 13 Wed MMS
did Feb 19 Tue  NMU
did Mar 7 Thu NMT
.
Country Evaluation and Selection
- choosing mktg  production sites, 
- weighing variables
Chapter 9 4X
.
Foreign Exchange Market
4X
did Feb 11 Mon NMS
did Feb 13 Wed MMS
did Feb 20 Wed MMT
did Feb 19 Tue  NMU
Currency Conversion
Spot Exchange Rates
Forward Exchange Rates

Currency Swaps

Countertrade
Text 5th Ed. p. 335
 - Coke/Pepsi.Russia
- Cuba-Canada cigars
did Feb 11 Mon NMS
did Feb 13 Wed MMS
did Feb 20 Wed MMT
did Feb 19 Tue  NMU
 
Chapter 10
.
Exchange Rate fluctuations
Pegged Exchange Rate
Floating Exchange Rate

Central Bank
Gold

IMF
Text 5th Ed. p. 348, 360-364
did Feb 19 Tue  NMU
did Feb 20 Wed MMS
did Feb 20 Wed MMT
did Mar 4  Mon NMS
.
World Bank
Text 5th Ed. p. 349-350
did Feb 19 Tue  NMU
did Feb 20 Wed MMS
did Feb 20 Wed MMT
did Mar 4  Mon NMS
did Mar 7 Thu NMT
.
IMF / Moral Hazard
.
https://www.youtube.com/watch?v=ix5ST_m6_MI
watch and make comments
Text 5th Ed. p. 365
did Feb 13 Wed MMS
did Mar 6 Wed MMS
did Feb 19 Tue  NMU
did Feb 20 Wed MMT
did Mar 6 Wed MMT
did Mar 4  Mon NMS
.
Chapter 11
.
Firm as a value chain
The Role of Strategy
Experience Curve
Economies of scale
Leveraging Core Competencies
Pressures
-for cost reductions
-local responsiveness

International Strategy
Multidomestic strategy
Global Strategy
Transnational Strategy
 
 
Political Risk

0 Political Environment
.
Redberry
Chevy Lumina in NYC
Gator Teds - MJ
French language laws
.
0 Political risk
.
business continuity
disaster recovery
crisis management
country risk analysis

political risk actions
 - Confiscation
-  Expropriation
-  Domestication(Nationalization)

Political and Legal environment
0 Defensive / Integrative
did Mar 4  Mon NMS
did Mar 5 Tue NMU
did Mar 6 Wed MMS
0 Personal risk
registration with the Canadian Embassy
did Jan 22 Tue NMU
did Mar 5 Tue NMU
did Jan 23 Wed MMT
did Jan 24 Thu NMT
did Feb 20 Wed MMS
did Mar 4  Mon NMS
 
Canadian Government

Canadian Government
Partnerships and Organizations
 https://international.gc.ca/world...

Cdn Gov't agencies
CCC ccc.ca
did Mar 4  Mon NMS
did Mar 5 Tue NMU
did Mar 6 Wed MMS
did Mar 7 Thu NMT
CBSA cbsa-asfc.gc.ca
di
EDC  edc.ca
did Mar 4  Mon NMS
did Mar 5 Tue NMU
did Mar 6 Wed MMS
did Mar 7 Thu NMT
DFAIT international.gc.ca
.
Chapter 12

Should we expand or not
Why Export
did Mar 6 Wed MMT
Proactive reasons

details...redkalinka.com...
Reactive reasons

First Mover Advantages
Text 5th Ed. p. 411
- early bird gets the worm
- 2nd mouse gets the cheese

Various 
"Choice of Entry Modes"
Text 5th Ed. p. 414-422
related to Learning Objective 5
Strategies for International Expansion
Collaborative  Arrangements
did Mar 6 Wed MMT
did Mar 11 Mon NMS
did Mar 12 Tue NMU
did Mar 13 Wed MMS
did Mar 13 Wed MMT
http://www.youtube.com/watch?v=Dy_3tvCrXao
4 min
did Mar 6 Wed MMT
did Mar 11 Mon NMS
did Mar 12 Tue NMU
did Mar 13 Wed MMS
did Mar 13 Wed MMT
- make comments on the video
Indirect Exporting 
Co-op or Piggyback Exporting
Direct Exporting 
Licensing
Franchising
Contract Manufacturing
Management Contracts
Turnkey Operations
Joint Venture
 - Co-op Joint Venture
 - Equity Joint Venture
Alliances
 - Strategic Alliances
 - Equity Alliances
Wholly Owned Subsidiaries 
 - Acquisitions
 - Greenfield Operations
Consortiums
-

Strategies for International Expansion
HR staffing policies
did Mar 19 Tue  NMU
did Mar 20 Wed MMS
did Mar 20 Wed MMT
Managing diverse workforce
did Mar 20 Wed MMS
did Mar 20 Wed MMT
 o Ethnocentrism
 o Polycentrism
 o Regiocentrism
 o Geocentrism

HR - wage rate comparisons
.
https://www.youtube.com/watch?v=I847nFEnPmg
did Mar 19 Tue  NMU
discussed Russell Peters video in the context of "accents"
 youtube.com/watch?
v=z4KhEj0ai5E
sh
.
 
Chapter 15 

Outsourcing and
Offshoring
did Mar 12 Tue NMU
did Mar 19 Tue  NMU
did Mar 13 Wed MMS
did Mar 13 Wed MMT
Offshoring to India, China
Offhshoring moving to Mexico because of NAFTA
-------------------- 
explained the ancient spice trade as a part of the origins of global business and the relationship to nutrition
d

--------------------------------
Chapter 11
The Int'l Marketing Mix
- Products / Services

Chapter 11
Product Quality
TQM 
did Mar 19 Tue  NMU
did Mar 20 Wed MMS
did Mar 20 Wed MMT
https://www.youtube.com/watch?v=l0sq7WNz1c4&feature=youtu.be
done by Vincent Chiu and Kevin Tu, 5 min 17 sec
dio
.
why 99.9 accuracy is not enough when you make 10 million units
did Mar 13 Wed MMS
did Mar 13 Wed MMT
.
click to view
noted  Mar 13 Wed MMT
Prof. Richardson
interviewed on CTV about car recalls re: 
Product Quality

-- 
Video Assignment 2019
Ethics / Weather
Details
.
STUDENT VIDEOS
the first ones for July 2018
https://www.youtube.com/watch?v=v7Cuby_KrtY&feature=youtu.be
uploaded Tue July 24
.
and
https://www.youtube.com/watch?v=FMdlNKUZxkw
uploaded Tue July 24
.-
the first one for March 2018
click to view

-
 
 
 

--------------------------------------------
 

------------------------------------------
-------------------------------------------
sulibreezy
Hate School/Love Education
did Mar 20 Wed MMT

countries over 200 million

di
click
Europe
population map
did Jan 30 Wed MMT

source - The Economist magazine

Just In Time (J.I.T.)
did Mar 20 Wed MMS
did Mar 20 Wed MMT
http://www.youtube.com/watch?v=RxTbkSg6v_s
d
.-  -  -  -  -  -  -  -
Drones / UAVs
Drones are potentially a part of JIT
d

Chapter 11
Product Quality
.
Market Development 
Market Penetration
selling more to existing customers versus selling more to new customers
http://www.youtube.com/watch?v=_rQzCL0FwX0
di
video on advantages of
Market Development in the context of profile info on customers and outsourcing risks
goes w the Outsourcing discussion
------------------------------------------------
Universal Standards
ISO 9000
www.iso.org
did
Barriers to Entering Global Markets
Protectionism
Govt Influence on Trade

Brands in int'l markets
d
look for other examples of Canadian brands marketed outside Canada

Country Image Effects on 
Branding
(read on your own)

ExportFinancing
CdnGovt
did Mar 20 Wed MMT
- DFAIT, - CIDA
- EDC, - CCC
- PEMDs
using the strategy of networking through industry associations
http://www.witiger.com/internationalbusiness/countryinfoAssociations.htm

----------------------------------------------
Chapter 12
The International Marketing Mix: Distribution

Trading Companies p. 380
- keiretsu
- sogoshosha
d
Using the Internet for distribution
benefits and limitations
 

Freight Forwarders p. 394
Canadian International Freight Forwarders Assoc
 www.ciffa.com
------------------------------------------
Chapter 13
The International Marketing Mix: Pricing

dumping p. 419

Pricing Strategies
- skimming
- geographic pricing
d

p.423-425
.
.
LCs Letters of Credit p. 428
dn
-----------------------------------------------
Chapter 14
The International Marketing Mix: Integrated Communications

Global Advertising p. 439

Cultural Diversity
d0

Media (Social Media)

Trade Shows / Fairs
Trade Missions p. 461
din
-----------------------------------------------
Chapter 17
Trends effecting int'l marketing p. 531
- online business
- social media
- multi-culturalism
- tribal consumers p. 541
----------------------- 

How  why companiea do an IPO
did Mar 20 Wed MMS
did Mar 20 Wed MMT
"go to the street"
- list their stock on the stock market

5 min 16 sec
did Mar 13 Wed MMT
- - - - - - - - - - - - 
 
Domain Names 
d
o marketing strategies
o registering a domain
o domain scams
o domain phishing
o domain hacking
o domain disputes
o domain Verisign issues

http://www.youtube.com/watch?v=Wpx5IMduWX4
phishing and spear phishing explained in a video

Domain Name Videos
assigned for ..
class told to watch, and make comments
http://www.witiger.com/ecommerce/domainnamesregister.htm
Video 1  intro
Video 2 registration / hosting
Video 3  TLDs
Video 4  mktg strategies
Video 6  hacking

-----------------------. 
Marketing Plan Presentations
Presentation Tips

Marketing Plan Group Project Details
M

click to make comments on the whole course
Final Comments on the whole course for 2014, can be used for 2018
nn
-----------------------------------------------
Presentation Tips
 witiger.com/tips.htm
di
- don't say numbers unless you compare
- don't say dates unless you explain meaning
- explained tap dancing
- powerpoint not powersentances
-  -  -  -  -  -  - 
 Global population trends 
di

 

Redneck Marketing ?

1 min 18 sec
did Mar 6 Wed MMT
 
 
"Success leaves clues"
Tony Robbins
did Thu July 12
.
The Richardson Report
series of mini lectures by WTGR on YouTube
series of 8 videos done by T. RIchardson and M. Jagdeo 2018 Aug
o The way business is taught
o Canadian / Americans
o Over population
o  Artificial Intelligence
o Vimy Ridge - tactics
o America - China, bad marraige
o Pyramids - not slave labour
o Bitcoin

 

2019 Section NMS
Monday 1:30-4:10
Newnham room A3068
Jan 7
Jan 14
Jan 21
Jan 28
Feb 4 Presentation Prep Assignment 5%
Feb 11Test Q1
Feb 18 holiday
Feb 24 - Mar 02
Break Week
Mar 4 Test Q2
Mar 11 Test Q3
Mar 11 V Assignment due
Mar 18 prof away
Mar 18 prof away
Mar 25
Apr 1
Apr 8
April 11th Thu is the official last date of classes and the day you hand in the final WRITTEN REPORT of your group project for the course - due 4pm
exam week Apr 14-18

Group Presentation

Presentation tips
.
Presentation Marks Sheet

2019 Section NMU
Tuesday 2:25-5:00
Newnham room B3086
Jan 8
Jan 15
Jan 22
Jan 29
Feb 5 Presentation Prep Assignment 5%
Feb 12  weather
Feb 19 Test Q1
Feb 24 - Mar 02
Break Week
Mar 5 Test Q2
Mar 12 Test Q3
Mar 12 V Assignment due
Mar 19
Mar 19
Mar 26
Apr 2
Apr 9
April 11th Thu is the official last date of classes and the day you hand in the final WRITTEN REPORT of your group project for the course - due 4pm
exam week Apr 14-18

Group Presentation

Presentation tips
.
Presentation Marks Sheet

2019 Section MMS
Wednesday 08:00-10:40
Markham room M316
Jan 9
Jan 16
Jan 23
Jan 30
Feb 6 weather - no class
Feb 6 Presentation Prep Assignment 5%
Feb 13 Test Q1
Feb 20 Test Q2
Feb 24 - Mar 02
Break Week
Mar 6 Test Q3
Mar 13 V Assignment due
Mar 20
Mar 20
Mar 27
Apr 3
Apr 10
April 11th Thu is the official last date of classes and the day you hand in the final WRITTEN REPORT of your group project for the course - due 4pm
exam week Apr 14-18

Group Presentation

Presentation tips
.
Presentation Marks Sheet

2019 Section MMT
Wednesday 11:40-2:20
Markham room M464
Jan 9
Jan 16
Jan 23
Jan 30
Feb 6 weather - no class
Feb 6 Presentation Prep Assignment 5%
Feb 13 Test Q1
Feb 20 Test Q2
Feb 24 - Mar 02
Break Week
Mar 6 Test Q3
Mar 13 V Assignment due
Mar 20
Mar 20
Mar 27
Apr 3
Apr 10
April 11th Thu is the official last date of classes and the day you hand in the final WRITTEN REPORT of your group project for the course - due 4pm
exam week Apr 14-18

Group Presentation

Presentation tips
.
Presentation Marks Sheet

2019 Section NMT
Thursday 3:20 - 6:00
Newnham room B1069
Jan 10
Jan 17
Jan 24
Jan 31
Feb 7 Presentation Prep Assignment 5%
Feb 14 Test Q1
Feb 21 Test Q2
Feb 24 - Mar 02
Break Week
Mar 7 Test Q3
Mar 14 V Assignment due
Mar 21
Mar 21
Mar 28
Apr 4
Apr 11
April 11th Thu is the official last date of classes and the day you hand in the final WRITTEN REPORT of your group project for the course - due 4pm
exam week Apr 14-18

Group Presentation

Presentation tips
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Presentation Marks Sheet

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http://www.youtube.com/watch?v=VgZGS3vvm_A Assignment - for ALL sections (2019)
- topic, 
Ethics, or the Geographic Environment

Prof. Richardson describing the ethics assignment
- due first week in March 2019
(the video to the left was done in 2012 but applies to 2019)

- can be done individually or in a group
- when you are finished, give the file to WTGR on a USB so it can be loaded on to the WTGR YouTube channel

 

v.
http://www.youtube.com/watch?v=bcuw9bMYgHY http://www.youtube.com/watch?v=8tXadb6IsKI http://www.youtube.com/watch?v=Zh_3o1npTEg http://www.youtube.com/watch?v=k1w28eG3jyA http://www.youtube.com/watch?v=xRrPMWWENhM http://www.youtube.com/watch?v=TI8JxwBvnII http://www.youtube.com/watch?v=wCxYyI_iWj0
Read The Newspaper
Part 1
Read The Newspaper
Part 2
getting rich on the stock market
Read The Newspaper
Part 3
learn an
Industry Sector
Read The Newspaper
Part 4
Business magazines
are important
Earning
Class
Participation
Marks
- basics
Class
Participation
- how you earn the highest marks
Class
Participation
- how they are calculated
- the numbers
..
http://www.youtube.com/watch?v=LxguksrUZfk http://www.youtube.com/watch?v=B7e9WSnC0Tk http://www.youtube.com/watch?v=ybZbld2gyLI http://www.youtube.com/watch?v=bsPyhq52IwU http://www.youtube.com/watch?v=FiLByz-IaAE&feature=youtu.be
Group Work
- what the Report should look like
- binding, pages, table of contents
Group Work / Reports Part 2
The importance of using "Mature Language" in your writing
Group Work / Reports Part 3
important considerations
Group Work / Reports Part 4
Coordinating the submission
Communication w group members
Group Work / Reports Part 5
The importance of spelling and grammar and how you can help each other

Global Marketing Plan

Components


 
Grading Breakdown / Modes of Evaluation for  2019
 
class work / assignments/quizzes / class participation-contribution details
Video Project 15%
Presentation Pre Report Assingment 5%
30%
International marketing plan – Group report
the 25% may be divided into a
a pre-report of 5%
a final written report 20%
- depending on the prof teaching the course, or the number of students in each section
25%
International marketing plan – Group presentation
- everybody in the group has to contribute to get the same mark
- but not everybody has to speak during the presentation
- contributing could include creating the PPT or making a video
20%
Midterm Test 
- short medium length answer essay questions
25%
..
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...
 
 
http://www.youtube.com/watch?v=bcuw9bMYgHY Read the newspaper on a regular basis

Watch my YouTube video to understand why

Part 1 www.youtube.com/watch?v=bcuw9bMYgHY
(why this helps you in class, and in job hunting)

Part 2 www.youtube.com/watch?v=8tXadb6IsKI
( a story abut how I made money on the stock market cause I read the newspaper and learned about a particular company)

m
..
http://www.dfait-maeci.gc.ca/menu-e.asp a site you should regularly visit for MRK 460
and, if you want contact info for a fed gov employee 
old link http://direct.srv.gc.ca/cgi-bin/direct500/
http://www.dfait-maeci.gc.ca/canadexport/menu-en.asp old link http://www.dfait-maeci.gc.ca/canadexport/menu-en.asp
strongly recommended you read the top stories from CanadExport once a month
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MRK460 2014 Jan-Apr 2014 outline used at Markham campus senecac.on.ca/cgi-bin/subject?s1=MRK460http://www.senecac.on.ca/ssos/findOutline.do?schoolCode=SMM&termCode=20141&subjectCode=MRK460
MRK460 2012 Jan-Apr 2012 outline used at Markham campus senecac.on.ca/outlines/121/SMEB/MRK460.HTM
MRK460 2010 Outline (summer 2010) used at Markham campus  senecac.on.ca/outlines/102/SMEB/MRK460.HTM
MRK460 2008 Outline (summer 2008) used at Markham campus senecac.on.ca/outlines/082/SMEB/MRK460.HTM
IBM600 2007 Outline as used at Markham campus   http://www.senecac.on.ca/outlines/071/FOB/IBM600.HTM
IBM600 2008 Outline as used at Newnham campuss http://www.senecac.on.ca/outlines/081/FOB/IBM600.HTM

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"Engaging the audience"
One student, Eddie Sirouspour in the wed section of MRK460 gave a prize to a member of the "student audience" when his group did their presentation Wed April 10th 

The prize was 2 tickets to see any favourite artist performing at the Festival's Mainstage Marquee Shows - i'd say this was a pretty impressive thing for Eddie to arrange and is a good example of a person trying to go "above and beyond" what is expected.

Thanks Eddie, you made the Wed section memorable.
WTGR

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click to see larger
WTGR in Taipei, Taiwan, pointing out the Canadian Flag
on the globe at Shen Pao-chen Hall

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