In Flanders Fields https://www.youtube.com/watch?v=1wFFOLgmM7c
The Vimy Glide https://www.youtube.com/watch?v=6CCvsyIGvwA&list=PL2PXaLXFkx996LxbKqSoRw3w57VGGdMZ_&index=5
 

SENECA COLLEGE,  TORONTO

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MRK 460 - Global Marketing and Business 2020  Sept - Dec online

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Seneca has an arrangment with Zoom whereby students and professors can use Zoom - and we will for the rest of the classes in this course (nov, Dec 2020) to get details, go to https://inside.senecacollege.ca/its/services/zoom/ Once you have the app, you can use it by going here Prof. Richardson will also be using this login link https://senecacollege-ca.zoom.us/

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"landing page" for the 10 videos about the course made in March 2020  - these videos also apply to the Sept-Dec class 2020 noted Nov 17 Tue Section BB noted Nov 18 Wed Section CC

"landing page" for the 5 videos I did 2020 April 10th discussing "what goes in" to your final group project report noted Nov 17 Tue Section BB noted Nov 18 Wed Section CC

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Sept	Oct	Oct - Nov	Nov - Dec
5 min 19 sec What is Global Marketing Much watch this . 6 min 42 sec EVERY section should watch this Very interesting intro to the MRK460 course, and the 6Es w scenes from the prof's house in  First Class Do we have a Quorum? importance of vocabulary did  Sept 15 Sct SBB Tue did Sept 16 Sct SCC Wed did Sept 17 Sct SAA Thu reading the newspapers did Sept 16 Sct SCC Wed did Sept 17 Sct SAA Thu business slang Shopify did  Sept 15 Sct SBB Tue did Sept 16 Sct SCC Wed did Sept 17 Sct SAA Thu . The original 2016  CTV Shopify interview w Prof. Richardson . SOPs, Go/no GO did  Sept 15 Sct SBB Tue did Sept 16 Sct SCC Wed did Sept 17 Sct SAA Thu Takeaways did  Sept 15 Sct SBB Tue Tapdancing d Cultural appropriation "Guerilla" marketing Grizzly bear story(ies) did Sept 17 Sct SAA Thu - a litle bit Email w cell number i will call you back did  Sept 15 Sct SBB Tue did Sept 16 Sct SCC Wed did Sept 17 Sct SAA Thu -  -  -  -  -  -  - "uncontrollable" 6E's  6 Environments fs "controllable" 4 P's 4 P's fos - - - - - - - - - - - - - - - - - - -    Chapter 1 Introduction Basics of Int'l Biz specific to Canada (ever section should read this) audio is good, video sux video summary of the course read on your own -------------------------------------------- Difference between Global Marketing and International Marketing read on your own  exss ------------------------------------ types of opportunities (review from MRK106) did Sept 17 Sct SAA Thu did  Sept 22 Sct SBB Tue did Sept 23 Sct SCC Wed o Market Penetration o Market Development did Sept 17 Sct SAA Thu did  Sept 22 Sct SBB Tue did Sept 23 Sct SCC Wed     - Telus     - Rogers     - Bell Mobility o Product Development  o Diversification - relates to "why" companies do int'l biz Steve Jobs / Apple did Sept 17 Sct SAA Thu did  Sept 22 Sct SBB Tue ------------------------------------ Blackberry's global marketing campaign - for discussion throughout the term related to Learning Objective 2,3 WTGR's Jan 2012 Toronto Star article re: Blackberry fss .  discussed failures of improper segmentation did Sept 17 Sct SAA Thu did  Sept 22 Sct SBB Tue did Sept 23 Sct SCC Wed GoPro - not doing so well in 2018 - competition from new features on Android and iPhones did Sct SAA Thu lm Globalization did Sept 22 Sct SBB Tue did Sept 23 Sct SCC Wed did Sept 24 Sct SAA Thu Globalization of Customers  Globalization of Production did Sept 23 Sct SCC Wed did Sept 24 Sct SAA Thu for Sept 29 Sct SBB Tue Globalization of Government  Text 5th Ed. p. 5-30 . Modular form of global manufacturing / assembling - explained in class .. Globalization of Government  WTO trade rulings example - winter rims CTC - Brazil slowbalization decrease in Globalization  d  . Big Mac Index did Sept 23 Sct SCC Wed for Sept 24 Sct SAA Thu did Sept 29 Sct SBB Tue Sustainable Development did Sept 23 Sct SCC Wed for Sept 24 Sct SAA Thu did Sept 29 Sct SBB Tue - watch the videos and make comments Text 5th Ed. p. 39 1 min 50 sec Sustainability  - example of harvesting practices - watch the videos and make comments Chapter 2 Canada's top companies . Canada's Trade and Investment . Canada - Branding Country Image . Geographic Environment and "Climate Change" Physical/Geographic  Environment did Sept 24 Sct SAA Thu did Sept 29 Sct SBB Tue started Sept 30 Sct SCC Wed   . Climate and Topography Weather extremes began Sept 24  SAA Thu 5 min 58 sec T.R. interviewed on BNN - watch the video COMPLETELY and make comments FOR CLASS Oct 6 Tue Section BB Oct 7 Wed Section CC Oct 8 Thu Section AA . 5 min 46 sec f Weather Extremes effect on the food system - globalization of grain markets from students in  MRK460 Jan-Apr 2019   Contingency Planning . Contingency planning UTSC - exam contingency plan did partly Sept 15 Sct SBB Tue did partly Sept 23 Sct SCC Wed for Sept 24 Sct SAA Thu . Sources of Information . sources of info FOR CLASS did Sep 29 Tue Section BB did Sep 30 Wed Section CC did partly Oct 1 Thu Section AA - governments - associations ALL SECTIONS WATCH BEFORE CLASS (relates to Inbound Marketing) Sep 29 Tue Section BB Sep 30 Wed Section CC Oct 1 Thu Section AA - corporate webpages 5 min 12 sec. di Diplomatic Posts FOR CLASS Sep 29 Tue Section BB Sep 30 Wed Section CC Oct 1 Thu Section AA Embassy/High Commission Consulate General Consulate . . 2 min 34 sec explanation of embassies LIST OF EMBASSIES AND CONSULATES  travel.gc.ca/... link March 2018 f   Chapter 3 Cultural environment FOR CLASS began Sep 29 Tue Section BB Sep 30 Wed Section CC did partly Oct 1 Thu Section AA - marketing to diasporas - rules for Doing Business across Cultures f YouTube video watch, and make comments 4 min 20 sec f ,d Translation problems b .  mother tongue marketing marketing to different cultures - "DIASPORA" - discussed Diaspora FOR CLASS did Sep 29 Tue Section BB Sep 30 Wed Section CC did Oct 1 Thu Section AA . economist.com/node/21538742  Mother tongue marketing on wordpress https://mothertongue marketing.wordpress.com/ built by Alina M, Kristina K, and Asia B in March 2015 zz	. Chapter 3 - Hofstede 1.Uncertainty Avoidance   2.Power Distance  3.Masculinity-Feminity   4.Individualism-Collectivism FOR CLASS did Oct 6 13  Tue Section BB did Oct 7 Wed Section CC did Oct 8 Thu Section AA - rules for doing business across cultures FOR CLASS did Oct 6 13  Tue Section BB did Oct 7 Wed Section CC Oct 8 Thu Section AA World Maps .. introduced map of  Canada - USA 4 min 52 sec  youtu.be/WJeM6DUkqaY video uploaded Oct 6th 11pm make comments on the video map - differences above the 49th above the 60th did Sept 29  Tue Sct BB did Oct 7 Wed Sct CC did Oct 8 Thu Sct AA . . North America vs. Europe video uploaded Oct 6th 11pm youtu.be/s6Fgve2H6GI make comments on the video . World population map video uploaded Oct 6th 11pm youtu.be/7orOch446dw make comments on the video graphic for background to general discussion about Global Marketing FOR CLASS did Oct 13  Tue Section BB did Oct 7 Wed Section CC did Oct 8 Thu Section AA . Europe population map FOR CLASS did Oct 13  Tue Section BB did Oct 7 Wed Section CC did Oct 8 Thu Section AA graphic for background to general discussion about Global Marketing countries over 200 million did Oct 13  Tue Section BB did Oct 7 Wed Section CC did Oct 8 Thu Section AA   ,.  Canada - U.S.A. .  o NAFTA  2020  o USMCA  the American website FOR CLASS Oct 6 13  Tue Section BB noted Oct 7 Wed Section CC noted Oct 8 Thu Section AA  o CUSMA  the Canadian website FOR CLASS noted Oct 13  Tue Section BB noted Oct 7 Wed Section CC noted Oct 8 Thu Section AA  . Fundamental differences between Canada and the USA dy CAN-US relations did Oct 7 Wed Section CC did Oct 8 Thu Section AA did Oct 13  Tue Section BB Canadian - American historical differences student video, 2010 7 min 35 sec Watch on your own Oct 6 13  Tue Section BB noted Oct 7 Wed Section CC Oct 8 Thu Section AA noted Oct 8 Thu Section AA make comments on the video BEFORE your class from The  Richardson Report Canada-U.S. differences V E R Y  F U N N Y YouTube video 1 min 12 sec FOR CLASS Oct 13  Tue Section BB Oct 7 Wed Section CC Oct 8 Thu Section AA make comments on the video BEFORE your class quoting Hofstede.. due to population numbers and country of origin Canada .. too many rules Darwinism - map of North America - immigration patterns - size of cultural groups - multiculturalism .  The Corona Virus 4th week of Janaury 2020 - a "teachable point" Contingency Planning Analyzed in the context of the 6 E's o Politics, Regulations o Economics o Social-Cultural o Technology o Geography o Competition What is at risk - population health - corp. profitability - government competency   zzzzzzzz Chapter 4 Ethics 2019 Text  5th Ed.  p. 127 - 143, 153 - 161 Ethics and bribery FOR CLASS did Oct 13  Tue Section BB did Oct 14 Wed Section CC did Oct 15 Thu Section AA The Most Corrupt  Business Sectors,  according to the OECD report  ...oecd-report.htm 1. Extraction     - mining - logging 2. Construction - building 3. Transportation   - roads, railways, bridges 4. IT - telecommunications .  Culture and the Workplace 2019 Text  5th Ed. p. 113-116 .. STUDENT VIDEOS ethics - previous videos by  former students CSR Corporate  Social Responsibility FOR CLASS did Oct 13  Tue Section BB did Oct 14 Wed Section CC did Oct 15 Thu Section AA - Obstructionist Stance - Defensive Stance - Accommodative Stance - Proactive Stance . Case Study - Toyota p. 159 Case Study - Apartheid did Oct 13  Tue Section BB did Oct 14 Wed Section CC did Oct 15 Thu Section AA Case Study - blood diamonds did Oct 13  Tue Section BB did Oct 14 Wed Section CC did Oct 15 Thu Section AA Case Study - Loblaws 2018  .cbc.ca/news/.....TR quoted did Oct 14 Wed Section CC did Oct 15 Thu Section AA ethics effected by the 6 Environments f FOR CLASS noted Oct 13  Tue Section BB did Oct 14 Wed Section CC Oct 15 Thu Section AA you should watch on your own and make comments 3 min 37 sec explanation of the origin of the word "Stakeholders" FOR CLASS did Oct 13  Tue Section BB did Oct 14 Wed Section CC did Oct 15 Thu Section AA . Ethics and Whistleblowers ethics-whistleblowers.htm FOR CLASS Oct 13  Tue Section BB Oct 14 Wed Section CC Oct 15 Thu Section AA ethics re: Toyota WTGR on BNN News need someone to find the correct URL link . Canada’s Fight against Foreign Bribery Eighteenth Annual Report to Parliament  .international.gc.ca/..report ethics re: SNC Lavalin Feb-Apr 2019 Lavalin was charged with paying bribes to Libya d . Minister Jody Wilson-Raybould  - political power in Quebec M.Rempel summary / YouTube . Gerald Butts rebuttal / YouTube . Viral Marketing in the context of the  Cultural Environment Globalization of customers FOR CLASS Oct 13  Tue Section BB did Oct 14 Wed Section CC did Oct 15 Thu Section AA . Viral Marketing Guerilla Marketing . Part 1 youtu.be/ IZ7oO847zzY New Video Oct 14 did Oct 14 Wed Sct CC did Oct 15 Thu Section AA Guerilla Marketing explaining the concept of what is "Asymmetrical" Part 2 new video  Oct 26th explaining Asymmetrical" as it relates to Guerilla Mktg New Video Oct 26 - 2013 Superbowl commercial - Jamaican VW 1 min  watch on your own - parody / spoof version 2 min watch on your own  . Viral videos depend on good story telling - grizzly bear story FOR CLASS Oct 13  Tue Section BB Oct 14 Wed Section CC Oct 15 Thu Section AA 2019 Superbowl Commercials WTGR's personal fav Verizon - honours First Responders . explained "Green lights" Google - global branding - India partition video 3min 32 sec a "story" of reunion that many cultures can relate to watch on your own . - Saroo Brierley video 3min Cultural appropriation Toyota Swagger Wagon watch on your own Viral videos - emotional .  mother-son Chinese story -"more rice"   Chapter 5 Theory 4 Types of marketing opportunities explained - quick review from MRK106 o Market Penetration  o Market Development o Product Development  o Diversification did Oct 20  Tue Section BB for Oct 21 Wed Section CC for  Oct 22 Thu Section AA 2 min 16 sec . Int'l Trade Theories Orientations o Product Orientation o Sales Orientation o Marketing Orientation review from MRK106 did Oct 20  Tue Section BB for Oct 21 Wed Section CC for  Oct 22 Thu Section AA video on 3 orientations using the example of selling a diving watch Marketing Orientation for Int'l Business ds Tim Hortons selling tea told students to watch and make comments did Oct 20  Tue Section BB for Oct 21 Wed Section CC for  Oct 22 Thu Section AA - also McDonalds copying other menus Honda going from motorcyckles to cars ...Apple going from iMacs to iPhones ...Crown Royal bag for golf	Chapter 6 .. Govt Influence on Trade Trade Barriers Rules and Regulations did Oct 20 Tue Section BB did Oct 21 Wed Section CC for  Oct 22 Thu Section AA - BUT, read through again on your own to get all the material Government Intervention Protectionism and Gov't Trade Barriers Text 5th Ed. p. 212 . Dumping and C.B.S.A. did Oct 20 Tue Section BB did Oct 21 Wed Section CC for  Oct 22 Thu Section AA ss 1 min 29 sec make comments on the video dumping example  explained by students . Quotas Tariffs Tariffs "in the news" march 2018 because POTUS Trump threatened to put a tariff on Canadian Steel 2018 video made in MRK460 5 min 24 sec for 2020, watch on your own and make comments This video is  a discussion of Tariffs Tariffs - basics Ad Valorem taxes WTO and tariffs negative effects on Americans positive effects on Americans negative effects on Canadians . Subsidies did Oct 20 Tue Section BB did Oct 21 Wed Section CC for  Oct 22 Thu Section AA Text 5th Ed. p. 205 . Rules and Regulations by Gov't that makes gloabl business difficult  7 min 7 sec make comments on the video 3 specific examples - raisins from Turkey - jam to Hong Kong - margarine / Walmart . Quotas Voluntary Export Restraints Local Content Requirements . WTO . Chapter 7 FDI . FDI Foreign Direct Investment  o FDI Concepts for Nov 3 Tue Section BB for Nov 10 Tue Section BB did Nov 4 Wed Section CC did Nov 5 Thu Section AA  o FDI in Canada for Nov 3 Tue Section BB for Nov 10 Tue Section BB did Nov 4 Wed Section CC didr Nov 5 Thu Section AA Source of FDI   Sovereignty Issues for Nov 3 Tue Section BB for Nov 10 Tue Section BB did Nov 4 Wed Section CC did Nov 5 Thu Section AA Indicators of  economic supremacy for Nov 3 Tue Section BB for Nov 10 Tue Section BB did Nov 4 Wed Section CC for Nov 5 Thu Section AA Countries that o make planes, plane parts o make cell phones, phone parts o make cars, car parts (make = assemble) . Chapter 8 . Multinational Market Regions and Market Groups related to Learning Objective 6 European Union for Nov 3 Tue Section BB for Nov 10 Tue Section BB for Nov 11 Wed Section CC for Nov 12 Thu Section AA Andean Pact Mercosur BRIC Caricom TPP Trans Pacific Partnership ASEAN APEC . OECD for Nov 3 Tue Section BB for Nov 10 Tue Section BB did Nov 17 Tue Section BB did Nov 18 Wed Section CC did Nov 19 Thu Section AA Country Evaluation and Selection - choosing mktg  production sites, - weighing variables for Nov 3 Tue Section BB for Nov 10 Tue Section BB for Nov 17 Tue Section BB for Nov 11 Wed Section CC for Nov 12 Wed Section AA   Chapter 9  For Ex (4X) . Foreign Exchange Market also referred to as ForEx or 4X for Nov 3 Tue Section BB for Nov 10 Tue Section BB did Nov 17 Tue Section BB did Nov 18 Wed Section CC did Nov 19 Thu  Section AA READ THIS ......and try to incorporate some of it into your company report Currency Conversion Spot Exchange Rates Forward Exchange Rates Currency Swaps Countertrade Text 5th Ed. p. 335  - Coke/Pepsi.Russia - Cuba-Canada cigars did Nov 17 Tue Section BB did Nov 18 Wed Section CC didr Nov 19 Thu  Section AA Chapter 10 . Exchange Rate fluctuations Pegged Exchange Rate Floating Exchange Rate Central Bank Gold . IMF Text 5th Ed. p. 348, 360-364 . World Bank Text 5th Ed. p. 349-350 READ THIS ......and try to incorporate some of it into your company report . IMF / Moral Hazard . watch and make comments .. Chapter 11 . Firm as a value chain The Role of Strategy Experience Curve Economies of scale Leveraging Core Competencies Pressures -for cost reductions -local responsiveness International Strategy Multidomestic strategy Global Strategy Transnational Strategy . Political Risk Political Environment . Redberry Chevy Lumina in NYC Gator Teds - MJ French language laws . Political risk and  Contingency Planning did Nov 17 Tue Section BB did Nov 18 Wed Section CC did Nov 19 Thu  Section AA - Business continuity - Disaster recovery - Crisis management - Country risk analysis . political risk actions  - Confiscation -  Expropriation -  Domestication(Nationalization) Political and Legal environment 0 Defensive / Integrative did Nov 17 Tue Section BB did Nov 18 Wed Section CC 0 Personal risk did Nov 10 Tue Section BB for Nov 11 Wed Section CC did Nov 5 Thu Section AA did Nov 19 Thu  Section AA 4 min 24 sec WTGR summarizing the Personal Risk page .. created / uploaded 2020 Nov 5th ALL sections should watch this for Nov 10 Tue Section BB for Nov 11 Wed Section CC did Nov 5 Thu Section AA registration with the Canadian Embassy travel.gc.ca failed Nov 10 Tue Section BB noted Nov 18 Wed Section CC did Nov 5, 18th Thu Section AA .> contingency planning for  personal risk situations 1 min 55 sec "Grab Bag" Part 1 Video added 2020 Nov 5th for Nov 10 Tue Section BB for Nov 11 Wed Section CC did Nov 19 Thu  Section AA "Grab Bag" Part 2 . . Canadian Government . Canadian Government Partnerships and Organizations  https://international.gc.ca/world... Cdn Gov't agencies CCC ccc.ca diT CBSA cbsa-asfc.gc.ca di EDC  edc.ca d DFAIT international.gc.ca . Chapter 12 Should we expand or not Why Export did Nov 24 Tue Sct BB did Nov 26 Thu Sct AA READ THIS ......and try to incoporate some of it into your company report Proactive reasons details...redkalinka.com... Reactive reasons . First Mover Advantages did Nov 24 Tue Sct BB Text 5th Ed. p. 411 - early bird gets the worm - 2nd mouse gets the cheese  - MacDonalds - Subway \\\\\\\\\\\\\\\ spotting trends Ranger  youtube.com/watch?v=a5JomDDBSio did Nov 24 Tue Sct BB did Nov 25 Wed Sct CC \\\\\\ Various  "Choice of Entry Modes" did Nov 24 Tue Sct BB did Nov 25 Wed Sct CC did Nov 26 Thu Sct AA READ THIS ......and try to incoporate some of it into your company report Text 5th Ed. p. 414-422 related to Learning Objective 5 Strategies for International Expansion Collaborative  Arrangements did Nov 24 Tue Sct BB did Nov 25 Wed Sct CC did Nov 26 Thu Sct AA READ THIS ......and try to incoporate some of it into your company report 4 min told them to read this Nov 24 Tue Sct BB Nov 25 Wed Sct CC did Nov 26 Thu Sct AA - make comments on the video Indirect Exporting  Co-op or Piggyback Exporting Direct Exporting  Licensing Franchising Contract Manufacturing Management Contracts Turnkey Operations Joint Venture  - Co-op Joint Venture  - Equity Joint Venture Alliances  - Strategic Alliances  - Equity Alliances Wholly Owned Subsidiaries   - Acquisitions  - Greenfield Operations Consortiums . Strategies for International Expansion HR staffing policies READ THIS did Nov 25 Wed Sct CC did Nov 26 Thu Sct AA ......and try to incoporate some of it into your company report Managing diverse workforce did Nov 25 Wed Sct CC did Nov 26 Thu Sct AA  o Ethnocentrism  o Polycentrism  o Regiocentrism  o Geocentrism . HR - wage rate comparisons did Nov 25 Wed Sct CC - asked students for an update d discussed Russell Peters video in the context of "accents"  youtube.com/watch? v=z4KhEj0ai5E sh .. Tue class  Section SBB Video Assignment explained topics picked for the weather video assignment Canada Goose patio service carbon neutral green house food ice wine Inniskillin vegetable something   Wed class  Section SCC Video Assignment explained topics picked for the weather video assignment forest fires fitness industry water consumption impact on Nike Thu class  Section SAA Video Assignment explained topics picked for the weather video assignment snow brand uniglo fashion Rabi crops DONE .    Nov 11th Bell Commercial / Dieppe 1 min watch on your own WTGR Flanders 1 min 27 sec watch on your own Bell, Poppy - school girl - Vet 2015    1 min 30 sec watch on your own toronto.com/news-story Veteran Bill Cash'd story .	Chapter 15  Outsourcing and Offshoring . Offshoring to India, China Offhshoring moving to Mexico because of old NAFTA and now the CUSMA --------------------  explained the ancient spice trade as a part of the origins of global business and the relationship to nutrition d -------------------------------- Chapter 11 The Int'l Marketing Mix - Products / Services Chapter 11 Product Quality TQM  READ THIS ......and try to incorporate some of it into your company report done by Vincent Chiu and Kevin Tu, 5 min 17 sec . why 99.9 accuracy is not enough when you make 10 million units diS . n Prof. Richardson interviewed on CTV about car recalls re:  Product Quality Just In Time (J.I.T.) dS d .-  -  -  -  -  -  -  - Drones / UAVs Drones are potentially a part of JIT d . Chapter 11 Product Quality .. Market Development  Market Penetration selling more to existing customers versus selling more to new customers di video on advantages of Market Development in the context of profile info on customers and outsourcing risks goes w the Outsourcing discussion ------------------------------------------------ Universal Standards ISO 9000 www.iso.org di Barriers to Entering Global Markets Protectionism Govt Influence on Trade Brands in int'l markets look for other examples of Canadian brands marketed outside Canada . Country Image Effects on  Branding (read on your own) . ExportFinancing CdnGovt dT - DFAIT, - CIDA - EDC, - CCC - PEMDs using the strategy of networking through industry associations . ---------------------------------------------- Chapter 12 The International Marketing Mix: Distribution Trading Companies p. 380 - keiretsu - sogoshosha d Using the Internet for distribution benefits and limitations d Freight Forwarders p. 394 Canadian International Freight Forwarders Assoc  www.ciffa.com ------------------------------------------ Chapter 13 The International Marketing Mix: Pricing .  Pricing Strategies - skimming - geographic pricing d p.423-425 . . LCs Letters of Credit p. 428 did ----------------------------------------------- Chapter 14 The International Marketing Mix: Integrated Communications Global Advertising p. 439 Cultural Diversity d0 Media (Social Media) Trade Shows / Fairs Trade Missions p. 461 din ----------------------------------------------- Chapter 17 Trends effecting int'l marketing p. 531 - online business - social media - multi-culturalism - tribal consumers p. 541 -----------------------  How and  why companies do an IPO d "go to the street" - list their stock on the stock market 5 min 16 sec d - - - - - - - - - - - -  -----------------------.  Marketing Plan Presentations Presentation Tips Marketing Plan Group Project Details M .  Final Comments on the whole course for 2014, can be used for 2020 nn ----------------------------------------------- Presentation Tips  witiger.com/tips.htm di - don't say numbers unless you compare - don't say dates unless you explain meaning - explained tap dancing - powerpoint not powersentances -  -  -  -  -  -  -   Global population trends  di .  Redneck Marketing ? 1 min 18 sec did Jan 8th Wed class "Success leaves clues" Tony Robbins di . The Richardson Report series of mini lectures by WTGR on YouTube o The way business is taught o Canadian / Americans o Over population o  Artificial Intelligence o Vimy Ridge - tactics o America - China, bad marraige o Pyramids - not slave labour o Bitcoin     Grizzly Bear Stories . uploaded Sept 29th - make comments on the video Part 1 The need for compelling story telling 7 min 59 sec . uploaded Sept 29th - make comments on the video Part 2  Teaching and Learning using "Grizzly Bear Stories" -  Video Assignment  2018 / 2020 Ethics / Weather Details . STUDENT VIDEOS the first one for Oct 2020 Group E Joel, German, Tiffany, Tanmay, Harmnpreet https://www.youtube.com/ watch?v=u6KWF21PmqQ link added Oct 6, 2:26 pm the first one for March 2018 Ethics Story about Abercrombie ? Fitch re: attractive employees and clothing sizes . Ethics Story about the 2 black men who asked to use the washroom, and the Starbucks manager called the police -. ----------------------------------- sulibreezy 2012 Hate School/Love Education . (UTM) 2014 response     Tue class  Section SBB companies picked for the final project   Wed class  Section SCC companies picked for the final project   Thu class  Section SAA companies picked for the final project
2020 Sept Section SBB Tue. afternoon 2:25-5:05pm Sept 15th Sept 22th Sept 29th Video Assignment explained	Oct 6th WWWeb very slow Oct 13th Oct 20th Oct 26-30 break week- no class	Nov 3rd - lost time due to tech issues Nov 10th video assignment due Nov 17th	Nov 24th Dec 1st Dec 8th last  class Dec 11th end of term PROJECT DUE DEC 11th Dec 21 grades posted
Section SCC Wed. morning 10:45-1:25pm Sept 16th Sept 23rd Video Assignment explained Sept 30th	Oct 7th Oct 14th Oct 21st Oct 26-30 break week- no class	Nov 4th Nov 11th video assignment due Nov 11th, 11AM  Remembrance Day ceremony Nov 18th	Nov 25th Dec 2nd Dec 9th Dec 11th end of term PROJECT DUE DEC 11th Dec 21 grades posted
Section SAA Thu. afternoon 2:25-5:05pm Sept 17th Sept 24th Oct 1st Video Assignment explained	Oct 8th Oct 15th Oct 22nd Oct 26-30 break week- no class	Nov 5th Nov 12th video assignment due Nov 19th	Nov 26th Dec 3rd Dec 10th Dec 11th end of term PROJECT DUE DEC 11th Dec 21 grades posted

2 min 19 sec uploaded Oct 26

Posted Oct 26th Mon A short video to discuss the concept of Asymmetrical - using the example of stealing two bite  brownies. Funny, but educational did Nov 4 Wed Section CC

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4 min 18 sec uploaded 2020 Oct 14th

Posted 2020 Oct 14th Mon A short video to discuss the concept of Guerilla marketing (also known as Asymmetrical marketing) - describing the origins of the word Guerilla and the concept of a small military force defeating a large army by using guerilla tactics - used to describe how a small company could use great imagination in advertising to create media awareness that could have better results than a conventional compaign by a giant company did Nov 4 Wed Section CC

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10 min 46 sec uploaded Oct 21

Posted Oct 21st Wed A short video to show the students how much progress we have made in the unit on Government Influence on Tradein the 6 th class in October - and what is coming up for the  class after the Break Week

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7 min 2 sec

Overall intro to the MRK460 webpage for this course and how you should look at it to see the info you need to know the topics. Uploaded 2020 Oct 6th am

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3 min 51 sec

Explanation, by screen capture video, of how to make comments on the YouTube videos Uploaded 2020 Oct 6th am

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6 min 53 sec, uploaded Oct 13th 8 pm

Posted Oct 13 th A short video to show the students how much progress we have covered so far in the first 4 classes, and where we are going in October

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14 min uploaded Oct 18 Sunday 4pm

Posted Oct 18 th A short video to show the students how much progress we have made in the unit on Government influence on trade the 5 th class in October - and what is comiing up for the 6th class

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Richardson, Louvre, Paris April 2017

. course text 2020  Global Business Today 5th Edition Just the printed text 9-781259-271250 the MRK460 book is in the "H" section for the first letter of the name of the first author on the spine, "Hill" .2019 outline senecacollege.ca/ssos/fi.....MRK460?schoolCode=77 .

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.Prof. Tim Richardson
tim.richardson"@"senecacollege.ca
tel: 416-491-5050 ext 77534 Markham
tel: 416-491-5050 ext 24544 Newnham

Assignment - for ALL sections (done in Sept-Dec 2020) - topic,  Ethics, or the Geographic Environment Prof. Richardson describing the ethics assignment - due 2nd week in Nov 2020 (the video to the left was done in 2012 but applies to 2020) - has to be done in a group of 5 ppl details  ...MRK460/assignmentMRK460-2020.htm

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Read The Newspaper Part 1

Read The Newspaper Part 2 getting rich on the stock market

Read The Newspaper Part 3 learn an Industry Sector

Read The Newspaper Part 4 Business magazines are important

Earning Class Participation Marks - basics

Class Participation - how you earn the highest marks

Class Participation - how they are calculated - the numbers

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Group Work - what the Report should look like - binding, pages, table of contents		Group Work / Reports Part 2 The importance of using "Mature Language" in your writing		Group Work / Reports Part 3 important considerations		Group Work / Reports Part 4 Coordinating the submission Communication w group members		Group Work / Reports Part 5 The importance of spelling and grammar and how you can help each other

Global Business and Marketing Plan Group Project "The Big Assignment Worth Many Marks ! !"
 

Global Business  and  Marketing Plan

Basically, your  task is to pick a company involved in many aspects of Global Business and Marketing and discuss what it does in the context of what you have been learning in the course.  Before we begin, we need to review the basic parts of a Marketing Plan and a Business Plan Strictly speaking it is not exactly a "Marketing Plan" as if you would do the target maket segmentation, 4 P's etc. for a new product launch etc.., but you do go through most of the components of a marketing plan, and the larger business plan. Remember, a Marketing Strategy ( witiger.com/marketing/MarketingStrategyMarketingPlan.htm)  is basically "who" you are selling to, your Target Market Segmentation + how you tweak the 4 P's. A Marketing Plan is looking at your marketing strategy, and adding in "when" you do things in order. A Business Plan is how you take into account the influences of the 6 E's and what the company needs to do to deal with those influences, in order to effectively do the 4 P's. Aside from the 6 E's Business plans also include "from where will you get money" to do everything, and people to do it (Human Resources) + plus "where" you will do everything.

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Global Business  and  Marketing Plan Components

T.O.C. - Table of Contents who is in the MRK460 group and who did what identify your product is it an existing product with a branded company, into a new market is it a totally new product of a new company discuss how you arrived at doing that product New Product Development Process (comes from MRK106) what opportunities are you exploring 4 types of opportunities Market Penetration Market Development Product Development Diversification identify the influencing environments 6E's economic technological political/legal - regulatory social-cultural geographic / weather competitive Other organizations offering the same product now Other organizations offering similar products now Other organizations offering a variation on the product that you cannot Organizations that could offer the same or similar products in the future Organizations that could remove the need for the product you are marketing explain your target market segment(s) remember your target market discussion is preceeded by a SWOT analysis so you'll know what your strengths and weakness are in most cases, each group will be discussing an "existing product" so you do not need to do a SWOT analysis on a new product, rather, simply discuss some of the Strengths and Weaknesses you see in the company's existing product. market research 5 step approach. This 5 step approach is what you would do in a new product launch.  What you will do for MRK460 is comment on some of what the company might have needed to have done better, or what info they need for a future situation you recomment define the problem analyze the situation get problem specific data interpret the data develop conclusions Product branding Price pricing objectives Promotion promotional mix mass selling advertising publicity viral marketing social media optimization personal selling sales promotion Place country(ies) in which you are expanding to                                                                                     Also, discuss relevant existing, or your recommended Collaborative  Arrangements

DRAFT Grading Breakdown / Modes of Evaluation for  2020 Sept-Dec
 

class work /  class participation-contribution 15% 20% details of how to earn participation - contribution marks	45%
Group Video Project 25% Group Video Project details
Global business and marketing plan – Group report the 25% may be divided into a a  Pre Report Assignment 5% a final written report 20% - for Nov-Dec 2020 the final written report will be still 20%, but a small part will include a narrative of how you were able to do the reportby collaborating with your group members, did you meet in person, talk by phone, WhatsApp, Skype, use Google docs - describe how you "built" the report and who did what.	5%   25%
Global Business and marketing plan – Group presentation (Video) - everybody in the group has to contribute to get the same mark - but not everybody has to speak during the presentation - contributing could include creating the PPT or making a video	25%
Midterm Test - short medium length answer essay questions done sequentially over the weeks in March	.
Final Exam There is no final exam in MRK460, and there has not been a final exam for several years. The emphasis is on learning the reality of the course content in the context of doing a large project about a company involved in global marketing and business, and sharing that work with other classmates in the form of a detailed presentation (now a YouTube video in 2020)	.

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Video describing how you need to set up a new YouTube account identifying yourself by name (just first name + course name) so when you make comments on the course videos, we can know who you are and you can get the proper marks for class participations / contribution You can also earn class participation marks right from the first day by replying to this video with a comment or question ! When you make comments on videos youcan earn marks by making a comment about the video making a comment in reply to another student's comment or earn extra marks by making your comment in the form of a "reply video"

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Subject Description "The course focuses on marketing  and business globally by analyzing the influencing environments. The subject considers market penetration and market development strategies (with an emphasis on collaborative partnerships), including the effects of globalization, ethics and CSR, risk and threat contingencies, government activities, NGOs and industry associations which all influence how enterprises adapt the 4Ps and their entry strategies to be competitive." 2020 Sept

7 min  01 sec  video (Camtasia screen capture) describing the course web page  witiger.com/senecacollege/MRK460.htm and what we will cover

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Learning Outcomes 2020 September
Upon successful completion of this subject the student will be able to:
 

1. Identify current trends effecting international businesses effected by changes in the,

Political / Legal and Regulatory Environment

Economic Environment

Social-Cultural  Environment

Technological  Environment

Geographic (weather)  Environment

Competitive  Environment

Learning Outcomes 2020 September - EXPANDED

1. Identify current trends effecting international businesses effected by changes in the

• Political / Legal and Regulatory Environment
• Economic Environment
• Social-Cultural  Environment
• Technological  Environment
• Geographic (Weather) Environment
• Competitive  Environment

• Political / Legal and Regulatory Environment
• tariffs, subsidies, dumping, quotas, VERs,customs valuations
• Canadian government services for exporters
• Embassies, Consulates and High Commissions
• trade agreements such as the USMCA / CUSMA, Canada-EU and Canada-Asia Pacific
• Economic Environment
• currency exchange rates and the IMF
• the World Bank as a funding sources for Canadian exports
• Social-Cultural  Environment
• Identify ethical issues along with the approaches to
• CSR Corporate Social Responsibility, bribery, and counterfeit branding as it effects companies doing business globally
• Technological  Environment
• access to export / import data online
• Social Media and Viral Marketing
• Geographic  Environment
• climate extremes that effect food production, manufacturing and shipping
• extreme weather events that effect population safety and business continuity
• Competitive  Environment
• direct competition
• indirect competition
• competion from businesses supported by Nation State enterprises

• Discuss Canadian government position on (e.g. USMCA / CUSMA)
• Globalization of government and NGOs, such as the WTO, IMF and the World Bank. (see LO #3

• Market Penetration
• Market Development
• Product Development
• Diversification

• Globalization of markets / customers
• Globalization of production and manufacturing
• Globalization of government and NGOs, such as the WTO, IMF and the World Bank.

6. Demonstrate effective and professional communication skills, both verbal and written, by the on-time submission of reports and class presentations.

7. Identify and assess the categories of risk and threats faced by exporters and evaluate relevant contingency planning

• Understand the basic components of Contingency Plans for a company
• Idenitfy risk and threat indicators and sources of help / assistance for persons travelling to high threat regions

Read the newspaper on a regular basis Watch my YouTube video to understand why Part 1 www.youtube.com/watch?v=bcuw9bMYgHY (why this helps you in class, and in job hunting) Part 2 www.youtube.com/watch?v=8tXadb6IsKI ( a story abut how I made money on the stock market cause I read the newspaper and learned about a particular company)

	a site you should regularly visit for MRK 460 and, if you want contact info for a fed gov employee  old link http://direct.srv.gc.ca/cgi-bin/direct500/
	old link http://www.dfait-maeci.gc.ca/canadexport/menu-en.asp strongly recommended you read the top stories from CanadExport once a month

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"Engaging the audience" One student, Eddie Sirouspour in the wed section of MRK460 gave a prize to a member of the "student audience" when his group did their presentation Wed April 10th The prize was 2 tickets to see any favourite artist performing at the Festival's Mainstage Marquee Shows - i'd say this was a pretty impressive thing for Eddie to arrange and is a good example of a person trying to go "above and beyond" what is expected. Thanks Eddie, you made the Wed section memorable. WTGR

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WTGR in Taipei, Taiwan, pointing out the Canadian Flag
on the globe at Shen Pao-chen Hall

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misc.
 
 

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