how  Global Marketing differs from International Marketing Difference between studying International Marketing and International Business

last updated 2011 Jan 13

Basically, Global Marketing is selling one product all over the world - like an iPod
- and all the exporting and logistical things necessary to do that
- basically a course on specific tactics to export stuff made in one country to many countries

International Marketing is adapting your product, to sell all over the world - like a Big Mac
- this course would take a lot of time to help students understand how you can lean about different markets and cultures and what is needed to adapt the product/service
- keeping in mind that marketing is the 4P's (Product, Price, Promotion, Place), Int'l marketing is how you change those P's to satisfy your international customers in difference segments
- international marketing usually includes some FDI Foreign Direct Investment in setting up overseas offices, factories, warehouse facilities, service centres etc.

International Business is Marketing + +, meaning knowing about NGO's such as the World Bank, WTO, IMF, studying what is needed to import, government infleunce on trade such as tariffs, dumping and subsidies, - sometimes a course on int'l business may be a "survey course" and give a broad overview of all the things that effect companies intending to export - but not get into specific tactics of exporting like you would in a course on Global Marketing or International Marketing (sometimes these courses are named International Business Management)

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