I WEEK by WEEK TOPIC SCHEDULE  I WEEK by WEEK DETAILED LECTURE NOTES I CLASS PARTICIPATION  I ASSIGNMENTS and Project
	I MAIN 460.htm PAGE  I TEXTBOOK I TEST and EXAMS I TIPS I INT'L BIZ SHORTCUTS  I CONTACT INFO  I GRADING and EVALUATION   I  Misc.   I

 
 

Read The Newspaper Part 1

Read The Newspaper Part 2 getting rich on the stock market

Read The Newspaper Part 3 learn an Industry Sector

Read The Newspaper Part 4 Business magazines are important

Earning Class Participation Marks - basics

Class Participation - how you earn the highest marks

Class Participation - how they are calculated - the numbers

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Group Work - what the Report should look like - binding, pages, table of contents		Group Work / Reports Part 2 The importance of using "Mature Language" in your writing		Group Work / Reports Part 3 important considerations		Group Work / Reports Part 4 Coordinating the submission Communication w group members		Group Work / Reports Part 5 The importance of spelling and grammar and how you can help each other

Learning Outcomes 2021 September - EXPANDED

1. Identify current trends influencing global business and marketing affected by changes in the

• Political / Legal and Regulatory Environment
• Economic Environment
• Social-Cultural  Environment
• Technological  Environment
• Geographic (Weather) Environment
• Competitive  Environment

• Political / Legal and Regulatory Environment
• tariffs, subsidies, dumping, quotas, VERs,customs valuations
• Canadian government services for exporters
• Embassies, Consulates and High Commissions
• trade agreements such as the USMCA / CUSMA, Canada-EU and Canada-Asia Pacific
• Economic Environment
• currency exchange rates and the IMF
• the World Bank as a funding sources for Canadian exports
• Social-Cultural  Environment
• Identify ethical issues along with the approaches to
• CSR Corporate Social Responsibility, bribery, and counterfeit branding as it effects companies doing business globally
• Technological  Environment
• access to export / import data online
• Social Media and Viral Marketing
• Geographic  Environment
• climate extremes that effect food production, manufacturing and shipping
• extreme weather events that effect population safety and business continuity
• Competitive  Environment
• direct competition
• indirect competition
• competition from businesses supported by Nation State enterprises

• Discuss Canadian government position on (e.g. USMCA / CUSMA)
• Globalization of government and NGOs, such as the WTO, IMF and the World Bank. (see LO #3

• Market Penetration
• Market Development
• Product Development
• Diversification

• Globalization of markets / customers
• Globalization of production and manufacturing
• Globalization of government and NGOs, such as the WTO, IMF and the World Bank.

6. Demonstrate effective and professional communication skills, both verbal and written, by the on-time submission of reports and class presentations.

7. Identify and assess the categories of risk and threats faced by exporters and evaluate relevant contingency planning

• Understand the basic components of Contingency Plans for a company
• Identify risk and threat indicators and sources of help / assistance for persons travelling to high threat regions

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Learning Outcomes Expanded detailed version

Zoom login link https://senecacollege-ca.zoom.us/
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noted Class SCC Sept 7

"landing page" for the 10 videos about the course made in March 2020

"landing page" for the 5 videos I did 2021 April 10th discussing "what goes in" to your final group project report

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2 min 18 sec

Video for you to leave questions, or comments about the final group project Video was created April 2021 but can apply to early August 2021 Prof. will answer all questions as they come in, in July, Aug 2021

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1 min 9 sec

comments, questions about the final video, Aug 2021, which accompanies the final project - think of it as the replacement for your "presentation to the class".

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2 min 36 sec comments made AFTER Aug 10 2021 cannot be included towards final grade Professors have to have grades due  Mon Aug 16th 09:00 a.m.

comments about the whole course, what can we improve, what is working well, what needs to be added.

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Learning Outcomes 2021 Jan - Expanded detailed version
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Learning Outcomes 2021 May - August - Expanded detailed version
 

Upon successful completion of this subject the student will be able to:

1. Identify current trends effecting international businesses effected by changes in the,

Political / Legal and Regulatory Environment

Economic Environment

Social-Cultural  Environment

Technological  Environment

Geographic (weather)  Environment

Competitive  Environment

Expanded detailed version
 

Seneca has an arrangment with Zoom whereby students and professors can use Zoom - and we will use Zoom for the rest of the classes in this course (nov, Dec 2020) to get details, go to https://inside.senecacollege.ca/its/services/zoom/ Once you have the app, you can use it by going here Prof. Richardson will also be using this login link https://senecacollege-ca.zoom.us/

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	Video Assignment - for ALL sections details  ...MRK460/assignmentMRK460-2021.htm (done in Jan-Apr 2021) Due Mar 16th, 17th, 18th Uploaded this video 2021 March 11th, Thursday afternoon, to give you extra EXTRA info about the video assignment due next week
	Prof. Richardson describing the ethics assignment (the video to the left was done in 2012 but applies to 2020) Permission  form to be signed then emailed to the professor when you email the video file of your completed assignment

v.

Posted 2021 Feb 24 Wed Preview of what we willdid cover in class Feb 23, 24 and Feb 25 2021

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2 min 19 sec uploaded 2020 Oct 26

Posted Oct 26th Mon A short video to discuss the concept of Asymmetrical - using the example of stealing two bite  brownies. Funny, but educational did 2020 Nov 4 Wed Section CC

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4 min 18 sec uploaded 2020 Oct 14th

Posted 2020 Oct 14th Mon A short video to discuss the concept of Guerilla marketing (also known as Asymmetrical marketing) - describing the origins of the word Guerilla and the concept of a small military force defeating a large army by using guerilla tactics - used to describe how a small company could use great imagination in advertising to create media awareness that could have better results than a conventional compaign by a giant company did Nov 4 Wed Section CC

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10 min 46 sec uploaded Oct 21

Posted 2020 Oct 21st Wed A short video to show the students how much progress we have made in the unit on Government Influence on Tradein the 6 th class in October - and what is coming up for the  class after the Break Week

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7 min 2 sec

Overall intro to the MRK460 webpage for this course and how you should look at it to see the info you need to know the topics. Uploaded 2020 Oct 6th am

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3 min 51 sec

Explanation, by screen capture video, of how to make comments on the YouTube videos Uploaded 2020 Oct 6th am

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6 min 53 sec, uploaded Oct 13th 8 pm

Posted 2020 Oct 13 th A short video to show the students how much progress we have covered so far in the first 4 classes, and where we are going in October

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14 min uploaded Oct 18 Sunday 4pm

Posted 2020 Oct 18 th A short video to show the students how much progress we have made in the unit on Government influence on trade the 5 th class in 2020 October - and what is comiing up for the 6th class

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Richardson, Louvre, Paris April 2017

. course text 2020  Global Business Today 5th Edition Just the printed text 9-781259-271250 the MRK460 book is in the "H" section for the first letter of the name of the first author on the spine, "Hill" .2019 outline senecacollege.ca/ssos/fi.....MRK460?schoolCode=77 .

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.Global Business and Marketing Plan Group Project "The Big Assignment Worth Many Marks ! !"

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Video describing how you need to set up a new YouTube account identifying yourself by name (just first name + course name) so when you make comments on the course videos, we can know who you are and you can get the proper marks for class participations / contribution You can also earn class participation marks right from the first day by replying to this video with a comment or question ! When you make comments on videos youcan earn marks by making a comment about the video making a comment in reply to another student's comment or earn extra marks by making your comment in the form of a "reply video"

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Subject Description "The course focuses on marketing  and business globally by analyzing the influencing environments. The subject considers market penetration and market development strategies (with an emphasis on collaborative partnerships), including the effects of globalization, ethics and CSR, risk and threat contingencies, government activities, NGOs and industry associations which all influence how enterprises adapt the 4Ps and their entry strategies to be competitive." 2020 Sept

7 min  01 sec  video (Camtasia screen capture) describing the course web page  witiger.com/senecacollege/MRK460.htm and what we will cover

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Learning Outcomes 2021 January - EXPANDED

1. Identify current trends influencing global business and marketing affected by changes in the

• Political / Legal and Regulatory Environment
• Economic Environment
• Social-Cultural  Environment
• Technological  Environment
• Geographic (Weather) Environment
• Competitive  Environment

• Political / Legal and Regulatory Environment
• tariffs, subsidies, dumping, quotas, VERs,customs valuations
• Canadian government services for exporters
• Embassies, Consulates and High Commissions
• trade agreements such as the USMCA / CUSMA, Canada-EU and Canada-Asia Pacific
• Economic Environment
• currency exchange rates and the IMF
• the World Bank as a funding sources for Canadian exports
• Social-Cultural  Environment
• Identify ethical issues along with the approaches to
• CSR Corporate Social Responsibility, bribery, and counterfeit branding as it effects companies doing business globally
• Technological  Environment
• access to export / import data online
• Social Media and Viral Marketing
• Geographic  Environment
• climate extremes that effect food production, manufacturing and shipping
• extreme weather events that effect population safety and business continuity
• Competitive  Environment
• direct competition
• indirect competition
• competition from businesses supported by Nation State enterprises

• Discuss Canadian government position on (e.g. USMCA / CUSMA)
• Globalization of government and NGOs, such as the WTO, IMF and the World Bank. (see LO #3

• Market Penetration
• Market Development
• Product Development
• Diversification

• Globalization of markets / customers
• Globalization of production and manufacturing
• Globalization of government and NGOs, such as the WTO, IMF and the World Bank.

6. Demonstrate effective and professional communication skills, both verbal and written, by the on-time submission of reports and class presentations.

7. Identify and assess the categories of risk and threats faced by exporters and evaluate relevant contingency planning

• Understand the basic components of Contingency Plans for a company
• Identify risk and threat indicators and sources of help / assistance for persons travelling to high threat regions

Read the newspaper on a regular basis Watch my YouTube video to understand why Part 1 www.youtube.com/watch?v=bcuw9bMYgHY (why this helps you in class, and in job hunting) Part 2 www.youtube.com/watch?v=8tXadb6IsKI ( a story abut how I made money on the stock market cause I read the newspaper and learned about a particular company)

	a site you should regularly visit for MRK 460 and, if you want contact info for a fed gov employee  old link http://direct.srv.gc.ca/cgi-bin/direct500/
	old link http://www.dfait-maeci.gc.ca/canadexport/menu-en.asp strongly recommended you read the top stories from CanadExport once a month

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"Engaging the audience" One student, Eddie Sirouspour in the wed section of MRK460 gave a prize to a member of the "student audience" when his group did their presentation Wed April 10th The prize was 2 tickets to see any favourite artist performing at the Festival's Mainstage Marquee Shows - i'd say this was a pretty impressive thing for Eddie to arrange and is a good example of a person trying to go "above and beyond" what is expected. Thanks Eddie, you made the Wed section memorable. WTGR

cc

WTGR in Taipei, Taiwan, pointing out the Canadian Flag
on the globe at Shen Pao-chen Hall

cc

Nov 11th Bell Commercial / Dieppe 1 min watch on your own WTGR Flanders 1 min 27 sec watch on your own Bell, Poppy - school girl - Vet 2015    1 min 30 sec watch on your own toronto.com/news-story Veteran Bill Cash story

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misc.
 

How / why companies do IPO "go to the street" - list their stock on the stock market 5 min 16 sec Story about Shopify  and their IPO in 2014 Tue Sect AA Wed AM Sect DD Wed PM Sect BB Thu Sect CC UTSC alumni Satish Kanwar, Verne Ho and Andrew Peak founded Jet Cooper, which merged into Shopify in 2013. Satish, Verne and Andrew where in Richardson's 4th yr e-commerce class (MGTD06) at University of Toronto, Scaborough Campus. When Shopify launched their IPO the shares sold at $17...In Sept. 2020 Shopify shares are trading at $1,200 +  3 min 15 sec Richardson on CTV  discussing Shopify IPO

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	CONTACT I WITIGER.COM PAGE I NEWS GALLERY I E-BIZ SHORTCUTS I INT'L BIZ SHORTCUTS I MKTG and BUSINESS SHORTCUTS I TEACHING SCHEDULE
	MISTAKES I TEXTS USED I IMAGES I RANK I STUDENT CONTRIBUTORS I FORMER STUDENTS I PUBLICATIONS I TIPSI

 
 

Previous sections taught by Richardson
 
 

2021	May-June	3 sections
2021	Jan - April	4 sections
2020	Sept-Dec	3 sections
2020	May-Aug	2 sections
2020	Jan-April	5 sections
2019	Sept-Dec	1 section
2019	Jan-April	5 sections
2018	Sept-Dec	1 section
2018	July-Aug	2 sections
2018	Jan-April	3 sections
2017	May-June	1 section
2017	Jan-April	3 sections
2016	Jan-April	3 sections
2015	Jan-April	2 sections
2014	July-Aug	1 section
2014	Jan-April	3 sections
2013	May-June	1 section
2013	Jan-April	3 sections
2012	May-June	2 sections
2012	Jan-April	2 sections
2011	Jan-April	2 sections
		11 years 45 sections
		1,147 students

 
 

In Flanders Fields https://www.youtube.com/watch?v=1wFFOLgmM7c
The Vimy Glide https://www.youtube.com/watch?v=6CCvsyIGvwA?list=PL2PXaLXFkx996LxbKqSoRw3w57VGGdMZ_?index=5
 
 
 

	CONTACTI MAIN PAGE I NEWS GALLERY I E-BIZ SHORTCUTS I INT'L BIZ SHORTCUTS I MKTG and BUSINESS SHORTCUTS I TEACHING SCHEDULE
	MISTAKES I TEXTS USED I IMAGES I RANK I STUDENT CONTRIBUTORS I FORMER STUDENTS I PUBLICATIONS I TIPSI