I WEEK by WEEK TOPIC SCHEDULE  I WEEK by WEEK DETAILED LECTURE NOTES I CLASS PARTICIPATION  I ASSIGNMENTS and Project
	I MAIN 460.htm PAGE  I TEXTBOOK I TEST and EXAMS I TIPSI INT'L BIZ SHORTCUTS  I CONTACT INFO  I GRADING and EVALUATION  I TEXTBOOK I

Grading Breakdown / Modes of Evaluation for  2023 Jan-Feb-Mar-April
 
 

class work /  class participation-contribution  details of how to earn participation - contribution marks	20% calculated throughout the course
"The Assignment" Video Assignment (Weather, or ethics, or Covid19)   witiger.com/senecacollege/MRK460/assignmentMRK460-2022.htm	25% due end of Feb
Global business and marketing plan a  Pre Report  You should email this to the professor early in November	5%
Global business and marketing plan –  a final written report 25% - for Sept - Dec 2022  the final written report will be  25%, but a small part will include a narrative of how you were able to do the report by collaborating with your group members, did you meet in person, talk by phone, WhatsApp, Skype, use Google docs - describe how you "built" the report and who did what. Due last class of the term	25% Due last class of the term
Global Business and marketing plan – Group presentation (Video) - everybody in the group has to contribute to the video and everybody will get the same mark - but not everybody has to speak during the video Due last class of the term	25% Due last class of the term
Midterm Test - short medium length answer essay questions done sequentially over the weeks in March
Final Exam There is no final exam in MRK460, and there has not been a final exam for several years. The emphasis is on learning the reality of the course content in the context of doing a large project about a company involved in global marketing and business, and sharing that work with other classmates in the form of a detailed presentation (now a YouTube video in 2021-2023)

 
 
 
 

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