Last Updated 2023  Jan 12th Thu 10:43
 
SENECA COLLEGE,  TORONTO
  MRK 460 - Global Marketing and Business - Grading and Evaluation
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 I WEEK by WEEK TOPIC SCHEDULE  I WEEK by WEEK DETAILED LECTURE NOTES I CLASS PARTICIPATION  I ASSIGNMENTS and Project
I MAIN 460.htm PAGE  I TEXTBOOK I TEST and EXAMS I TIPSI INT'L BIZ SHORTCUTS  I CONTACT INFO  I GRADING and EVALUATION  I TEXTBOOK I

Grading Breakdown / Modes of Evaluation for  2023 Jan-Feb-Mar-April
 
 
class work /  class participation-contribution 
details of how to earn participation - contribution marks
20%
calculated throughout the course
"The Assignment"
Video Assignment (Weather, or ethics, or Covid19) 
 witiger.com/senecacollege/MRK460/assignmentMRK460-2022.htm
25%
due end of Feb
Global business and marketing plan a  Pre Report 
You should email this to the professor early in November
5%
Global business and marketing plan   a final written report 25%
- for Sept - Dec 2022  the final written report will be  25%, but a small part will include a narrative of how you were able to do the report by collaborating with your group members, did you meet in person, talk by phone, WhatsApp, Skype, use Google docs - describe how you "built" the report and who did what.

Due last class of the term

25%
Due last class of the term
Global Business and marketing plan Group presentation (Video)
- everybody in the group has to contribute to the video and everybody will get the same mark
- but not everybody has to speak during the video

Due last class of the term

25%
Due last class of the term
Midterm Test
- short medium length answer essay questions done sequentially over the weeks in March
Final Exam
There is no final exam in MRK460, and there has not been a final exam for several years. The emphasis is on learning the reality of the course content in the context of doing a large project about a company involved in global marketing and business, and sharing that work with other classmates in the form of a detailed presentation (now a YouTube video in 2021-2023)

 
 
 
 
CONTACTI MAIN PAGE I NEWS GALLERY I E-BIZ SHORTCUTS I INT'L BIZ SHORTCUTS I MKTG and BUSINESS SHORTCUTS I TEACHING SCHEDULE
MISTAKES I TEXTS USED I IMAGES I RANK I STUDENT CONTRIBUTORS I FORMER STUDENTS I PUBLICATIONS I TIPSIfor those On The Level who believe in faith, hope and charity

 

  Prof. W. Tim G. Richardson ©www.witiger.com