Drones
- delivery of product (supply chain management)
- surveillance (security and privacy issues)
- cyber security threat
last updated 2014 Oct 14
 
. This page used in the following courses taught by Prof. Richardson
.
MGD 426
.
.DISCLAIMER Oct 2014

This page does not pretend to be a detailed resource for information on UAVs and Drones.
The page exists for the purpose of noting, for discussing in class, the wide variety of purposes that UAVs can be applied to in many of the topics taught in business and marketing and internet marketing classes, such as

  • delivery of products (the "P" for Place)
  • observation and surveillance, 
    • a tool for competitor intelligence
    • privacy issues
The topic of UAVS and Drones involves a very fast-paced technological environment which is regularly changing due to
  • the development and application of new and synthetic materials
    • lighter weight means loner hover times and greater maneuverability
  • advances in the tasks drones undertake
    • such as taking better images when there are more advances in imaging technology
  • communications advances, which allows for longer range of comms with the vehicle and allowing for downloading and uploading data faster
.
 
.BIG
Picture
Trends
Big Trends effecting the future use and application of drones
  • advances in synthetic and composite materials
  • light weight means
    • more time hovering
    • greater speed to cover more area
    • capacity to carrying heavier cameras, microphones etc.
  • power and propulsion
  • maneuverability
  • miniaturization
  • cost - affordability
    • once the cost drops to the range where average people can buy a simple unit, there will be a rapid rise in the diversity of uses


Diversity of applications may be as varied as what we see in smartphone apps in 2014
 

.
The diversity of uses and the advances in technological applications of drones might follow the same progression of cellphones in the past 20 years Following my 2nd annual speech on Cyber Security to the Mackenzie Institute (Oct 2014) I created this unit on drones since it became apparent that the principle of UAV Unmanned Aerial Vehicles (large size and miniature sized) was involving a range of technologies that has begun to effect many aspects of business and marketing as well as internet marketing and international business.

I do not have a unit on "phones". 

It has been interesting to observe the evolution of phones in the past 20 years since it is a device which most people over 30, have witnessed with their own experience by owning these products.

The following list of images represents the progression of phones I have owned since 1990 to present.
 

1990
1996
2006
2009
2012
..
Cellphones vs. drones As this unit is being first constructed (2014 October) it is expected that as certain technologies and capabilities of drones become more advanced, we will see applications and usefulness that could not have been predicted based on their original military concept.

Perhaps an analogy might be
 

=

2010
United States Airforce Predator UAV
=

2014
drone the size of a textbook with a GoPro camera mounted
 
=
2018 ??
.
.Political
Environment
Privacy Issues

What can drones do, that would effect privacy considerations?

  • Long Distance surveillance
  • Thermal vision - to see people in structures or heavy woods
  • Radar
  • Biometrics - facial recognition
The Office of the Privacy Commissioner Canada devotes a webpage to discussing what drones are capable of and asks "Will the proliferation of domestic drone use in Canada raise new concerns fo privacy?"
https://www.priv.gc.ca/information/research-recherche/2013/drones_201303_e.asp#heading-002-3
  • "High-power zoom lenses that could increase the chances of individuals being surveilled from a great distance.
  • Night vision, infrared, ultraviolet, thermal imaging, and LIDAR (light detection and ranging) that enables UAVs to detect and enhance detail.
  • Radar technologies that can penetrate walls and earth enabling the tracking of individuals even inside buildings, through cloudy conditions and through foliage.
  • Video analytics technology, which is improving rapidly and would be able to recognize and respond to specific people, events and objects, or even flag changes in routines to identify particular movement patterns as “suspicious.” This could also include things like license plate readers.
  • Distributed video, whereby a number of UAVs work in concert with multiple video cameras.
  • Facial recognition or other “soft biometric recognition” that enables the UAV to recognize and track personal attributes such as height, age, gender and skin colour."
.
.Political
Environment
In Canada, many things that enterprises want to do in business and marketing is usually effected by federal, provincial or local rules and regulations of some kind - UAVs and drones also have regulations which effect their operation and application - however....it is becoming a challenge in Q4 2014 to see how the government could control devices that are the size of a sandwich as drones become smaller and smaller.

See 
 .tc.gc.ca/eng/civilaviation/standards/general-recavi-uav-2265.htm 
for a discussion of regulations
"Section 602.41 of the CARs (Canadian Aviation Regulations) states, no person shall operate an unmanned air vehicle in flight except in accordance with a Special Flight Operation Certificate (SFOC). Section 623.65(d) outlines information that should be submitted when making an application: "
 
Which means...you cannot take a medium sized drone and fly it down the main street of a village to take images of the stores for the business development office without contacting Transport Canada first, and dealing with several federal and local government regulations.

.

some images and material on this page came from
https://www.baltimorebrew.com/2013/10/17/first-a-blimp-mapping-now-a-drone-filming/
https://www.priv.gc.ca/information/research-recherche/2013/drones_201303_e.asp#heading-002-3
http://www.futuristspeaker.com/2014/09/192-future-uses-for-flying-drones/
 
 
 
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