Web Based Hyper Linked Indexed Information Objects about Marketing & Business topics
Marketing and Business topics shortcut page. ©www.witiger.com
Each of these Hyper links on the list below leads into a "unit" related to one particular topic.
[part of the modular approach to the witiger.com website]
Sometimes these are called Learning Objects or Knowledge Objects. The author refers to them as Web Based Hyper Linked Information Objects (or Teaching Units) to augment Hybrid classes. 
    o We say "Web Based" because some Learning Objects are just DVDs or CDs, not all LO's are available on the web, 
    o We add "Hyper Linked" because the information within the Object is linked to other information on the web, which adds value to the unit, and, we annotate the links and check for links out of date
    o We refer to them as "Information Objects" (or Teaching Units) since they do not stand alone as a Learning Unit, they are used in teaching an attended class in an electronic classroom. 
- Some of the units could be used for online learning or distance education but it depends on how the content is arranged in the particular unit. Some units include, within them, audio and video files. Many units include contributions from students.
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.last updated 2012 Feb 08
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Branding Branding Basics   www.witiger.com/marketing/branding.htm
Branding Online  www.witiger.com/ecommerce/OnlineBranding.htm
Branding Int'l Considerations  www.witiger.com/internationalbusiness/brandinginternational.htm
Break-Even Analysis www.witiger.com/marketing/breakevenanalysis.htm
Business Models
GOPST / SWOT  www.witiger.com/ecommerce/GOPST~SWOT.htm
Strategy  www.witiger.com/marketing/article~marketing~strategy.htm
Business Plans  www.witiger.com/marketing/businessplans.htm
Competition  witiger.com/marketing/typesofcompetition.htm
Culture Canadian Culture  www.witiger.com/marketing/Canadian-Culture.htm
Cultural considerations  www.witiger.com/internationalbusiness/culturalconsiderations.htm
Different Cultures  http://www.witiger.com/marketing/cultures.htm
Translation challenges  www.witiger.com/internationalbusiness/badtranslation.htm
CLV Customer Lifetime Value  www.witiger.com/marketing/CLVandVelvetRopeCustomers.htm
Entrepreneurship  www.witiger.com/marketing/entrepreneurship.htm
Financing Obtaining Financing  www.witiger.com/marketing/ObtainingFinancing.htm
Franchise  www.witiger.com/marketing/franchise.htm
Weird ads Kewl Commercials  www.witiger.com/marketing/kewlcommercials-weirdads.htm
Four 4P's Product, Price, Promotion, Place  www.witiger.com/marketing/4Ps.htm
Four 4Rs Retention, Relationships, Referrals, Recovery  www.witiger.com/marketing/4Rs.htm
Four 4 Types of Opportunities  www.witiger.com/ecommerce/4opportunities.htm
5 Utilities of Marketing  www.witiger.com/marketing/5utilities.htm
Marketing Concept  www.witiger.com/marketing/marketingconcept.htm
Marketing Plan
Marketing Strategy
 www.witiger.com/marketing/MarketingStrategyMarketingPlan.htm
Marketing Research  www.witiger.com/marketing/marketingresearch.htm
Motivation  www.witiger.com/marketing/motivation.htm AUDIO
New Product Development Process  www.witiger.com/marketing/newproductdevelopment.htm
Patents  www.witiger.com/marketing/patents.htm
Performance Assessment  www.witiger.com/marketing/performance-assessment-introduction.htm
PDOC the Mktg Mgmnt process  www.witiger.com/marketing/PDOC.htm
PLC Product Life Cycle  www.witiger.com/marketing/PLC.htm
Product Modification  www.witiger.com/marketing/PLCproductmodification.htm
Market Modification  www.witiger.com/marketing/PLCmarketmodification.htm
Pricing
Pricing Basics  witiger.com/marketing/pricing-basics.htm 
Pricing Differentiation  www.witiger.com/marketing/pricingdifferentiation.htm
Pricing Objectives  www.witiger.com/marketing/pricingobjectives.htm
Unfair Pricing  witiger.com/marketing/unfairpricing.htm
Publicity  www.witiger.com/marketing/publicity.htm
Segmentation  www.witiger.com/marketing/marketsegmentation.htm
Strategy  www.witiger.com/marketing/article~marketing~strategy.htm
Theory Supply & Demand  www.witiger.com/marketing/supply-and-demand.htm
Trends www.witiger.com/marketing/trends
Velvet Rope www.witiger.com/marketing/CLVandVelvetRopeCustomers.htm
Video TV Commercials - and notes  www.witiger.com/marketing/VideoTVcommercials.htm

 
 
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compiled by Prof. Tim Richardson, Toronto, Canada CONTACT