Marketing 10th Ed. used in 2020 |
This is the PowerPoint
from the textbook rep showing how to register and log in for the textbook online content http://witiger.com/powerpoints /MRK106/MRK106_Richardson-Breski_ Section SBB_Crane_Summer 2020.pdf This is the 1-800- 3 3 1 - 5 0 9 4 number you call if you have trouble with the online content for the course text (for access code issues and tech support) |
MRK 106MARKETING
As Taught by Tim Richardson May - June 2020 wtgr login connect.mheducation.com
|
 |
| Student login for 2020 May-June-July-Aug | https://connect.mheducation.com/class/m-instructor-summer-2020-sbb |
| How to find a session recorded | ....HowToFingASessionRecordedInBlackboardUtra.ppt |
 |
The basic "black
and white" course outline
(click on the screen capture to the left) posted June 24th The "detailed" course outline with specific dates, readings and videos follows below on this web page |
| 2020
May 3rd week
transcribed recording of the Blackboard Ultra Chat May 21 Introduction to being a marketing
student
Learning Objective 1
Chpt 1 What
is marketing
...
Chpt 2 The 4 P's
Marketing Concept
The breadth and depth of marketing
|
Email
2020 May 19
Quorum - vocabulary did online May 21 Read
The Newspaper noted again
May 27th
Marketing Concept p. 13 10th Ed. text did May 27th The breadth and depth of
marketing,
FABs
Features
Advantages Benefits
|
| 2020
May 4th week
Chpt 2 The 4 P's
Orientations
CRM
|
CRM Customer Relationship Management CLV
Customer
Lifetime Value
|
| Chpt
2
Market Product Analysis
pages 37-38 in 10th edition text |
4
Types of marketing opportunities explained
o Market Penetration ...sell more to existing customers o Market Development ... sell to new customers o Product Development ... sell to customers by changing the FABs o Diversification.. sell a completely new product to a new segment did June 18th, noted again June 24th 
2 min 16 sec |
| June
2020 1st week
transcribed recording of the Blackboard Ultra Chat June 3rd Learning Objective 3
Chpt 3 The 6 Environments Political / Regulations Environment
|
most
of the 6E's
are discussed in BAM101
but
the official MRK106 outline also mentions some of them
Economic
Environment did
June 3rd
- Social-Cultural
influences
on Consumer Behaviour did
June 3rd
Competition
did June 3rd, noted again June 24th Pure Competition
Rolex versus Timex did June 3rd, noted again June 24th
|
| Class June 10th | Problems with mic - audio for first 30 min of the class |
| Chpt
4 Ethics
Ethics and CSR
Learning Objective 6
|
Ethics
and Social Responsibility (AKA CSR Corporate Society Responsibility) is
mentioned in many marketing textbooks but it is covered in more detail
in BAM101 (intro to business)
Ethics
and CSR
Ethics, as effected by the “Environments” The circumstances which effect
Ethical considerations in the new millennium are circumstances caused by
drastic changes in the
noted June 10th technical audio problems June 10th noted again June 24th, confirmed BAM101 prof covered this also Obstructionist Stance Defensive Stance Accommodative Stance Proactive Stance |
| June
2020 2nd week
Learning Objective 2
Chpt 5 Consumer Behaviour Consumer purchase decision
process
|
Consumer
purchase decision process
discussed June 17th - problem recognition - information search - people use cell phones\ - it is mobile - alternative evaluation - competition - purchase decision - make it easy to buy - $225 bi-weekly = $39,600 - post-purchase behaviour - make the customer happy - related to market penetration Cognitive dissonance
Motivation
and Maslow's Hierarchy of Needs
Social Cultural Influences on Consumer Behaviour |
| June
2020 2nd week
Learning Objective 2
Chpt 5 Millennials
|
Boomers
age 54-70,
Gen X age 38-53 Gen Y age 22-38 Millenials 0-21 YouTube videoMicah Tyler noted June 10th technical audio problems June 10th . Millenial Job Interview 2 min 50 sec added June 24 . 
9 min 17 sec Millennials World Wide from the Thursday Section China, Egypt, India, Vietnam, Philippines, Somalia, Portugal, Iraq, Israel, Latvia, Venezuela, Mauritius, Barbados, Guatemala, Jamaica, Guyana, Ukraine, Russia added 2020 June 24
|
| June
2020 3rd week
Due to technical problems
in the
|
click
to see how the due dates have been changed for the chapters covered by
the period MRK106 was taught by Prof. Tim Richardson
 added
June 23rd |
| June
2020 3rd week
Learning Objective 3
|
Viral
Marketing
noted June 10th technical audio problems June 10th discussed June 17th Pass Along Mktg Undercover Viral Mktg Gossip/Buzz Mktg Stealth Advertising
V.W.
Viral Video Superbowl ad
|
| Chpt 6 Marketing to businesses | Marketing to organizations B2B and B2G is typically not covered in MRK106 but instead is done in MRK200 |
| June
2020 4th week
Chpt 7 Global Markets Learning Objective 7
|
Chpt
7 Marketing globally is introduced in MRK106 and is covered in detail
in
MRK460. Why
export
There are 4 major operating
objectives that may cause companies to develop
Collaborative Arrangements Indirect Exporting
These three Modes are all related to a legal agreement between the brand owner and the company it is partnering with
|
| Chpt 8 Marketing Research | Chpt 8 Marketing Research is typically not covered in MRK106 but instead is done in MRK200 |
| July
2020 2nd week
Learning Objective 2
Chpt 9 Target Market Segmentation
|
Who
is a customer
f Target Markets Segmentation MarketSegmentation
Segmentation Criteria - example
of Otterbox
Segmenting Dimensions
ppt
segmentation process
Observational Marketing
(dates
for the generations differ widely according to various sources)
|
| July
2020 3rd week
Chpt 10 Product |
Product
Lines
page 244 10th ed. text eg. Ford - SUVs Product Mix
- Ford sells more pick-up trucks, GM sells more cars .
eg. Addidas,
Nike
|
| July
2020 3rd week
Chpt 10 Products |
PRODUCT
old ppt updated 2014 Product includes "Packaging"
discussed
|
| July
2020 3rd week
Chpt 10 Products
|
Goods
and Services
page 249 10th ed. text "Products", a general term
including
What is a Product?
Translation - what you buy that satisifies what you want to be able to do |
| July
2020 3rd week
Learning Objective 5
Chpt 10 Developing New Products |
Developing
New Products and Services
New Product Development Process (also done in BAM101) Idea Generation Screening Idea Evaluation Develop Product Market Testing Commercialization Dot.com failures learning how to succeed in business by avoiding mistakes |
| July
2020 4th week
Learning Objective 4
Chpt 11
|
Managing
Products and Brands
.
Introduction Stage
Packaging - Lids product warranty
|
| Aug
2020 1st week
Chpt 13 Pricing Products and Services Pricing Objectives Pricing policies |
Pricing
Basics
n Cost Sheets building Price Lists Markups Stockturn Rate Total FIxed Cost Total Variable Cost Pricing
Objectives
- skimming
Rolex versus Timex
Cost Oriented Pricing
Profit Oriented Pricing
Chpt
13
Break-even
analysis
Hallowe'en
|
| Aug 2020 1st week |
| Aug 2020 2nd week |
old Assignment 2
 |
|
 |
 |
 |
 |
 |
||||||
| Read The Newspaper
Part 1 |
Read The Newspaper
Part 2 getting rich on the stock market |
Read The Newspaper
Part 3 learn an Industry Sector |
Read The Newspaper
Part 4 Business magazines are important |
Earning
Class Participation Marks - basics |
Class
Participation - how you earn the highest marks |
Class
Participation - how they are calculated - the numbers |
 |
 |
 |
 |
|||
| Group Work
- what the Report should look like - binding, pages, table of contents |
Group Work / Reports Part
2
The importance of using "Mature Language" in your writing |
Group Work /
Reports Part 3
important considerations |
Group Work / Reports Part
4
Coordinating the submission Communication w group members |
Professionalism: All students are expected to demonstrate professionalism, as outlined in the document, Marketing Programs: Guidelines and Policies on Professionalism.
Failure to demonstrate the
required professionalism will result in a deduction of up to 10% from the
final grade for the course. Alternately, demonstrating exceptionally
strong professionalism can result in an increase of up to 5% in the final
grade. The Marketing Programs: Guidelines and Policies on Professionalism
document will be provided by your Professor.
Please refer to it for additional
information.
the Learning Outcomes below in red font direct from the 2018 Sept MRK106 Outline
Upon successful completion of this subject the student will be able to:
1. Explain how the marketing
mix (4Ps: product, price, promotion, and place) meets the needs of a target
market.
2. Explain the role of market
segmentation, target marketing and positioning in marketing strategy development.
3. Examine the trends and
forces in the external marketing environment and how they affect marketing
decision making.
4. Discuss how consumer
product classifications, the product life cycle (PLC) and the consumer
adoption process affect marketing strategy decisions.
5. Describe the new product
development process.
6. Explain how ethics and
social responsibility play an important role in the field of marketing.
7. Discuss marketing from
a global perspective.
8. Describe how business
markets differ from consumer markets.
9. Examine the role of market
research in order to gain insights and take marketing actions.
1. 4Ps
2. Who you sell to
3. 6 Environments
4. PLC
5. new products
6. ethics
7. international
8. B2C versus B2B (and B2G)
9. market research
| MRK
106 2020
Chapters covered |
MRK
200 2020
Chapters covered |
| 1
2 4 P's (Product, Price, Promotion, Place) 3 6 Environments 4 Ethics and Social Responsibility 5 Consumer Behaviour 6 Organizations as customers, NPO, Govt 7 Global Markets 8 Marketing Research 9 Target Market Segmentation 10 Developing New Products 13 Pricing
|
2
Successful Marketing Strategies
8 3 6 Environments 5 Buyer Behaviour 6 Organizations as customers, NPO, Govt 9 Target Market Segmentation Appendix A p. 54 10th Ed. 10 11 12 Managing Products & Brands (new), Pricing Products & Services 13 Financial Aspects of Marketing: P&Ls (New) Market Share, Projections, P&Ls, Incrementality, Gross Margin, Retail Margin, estimating End-Price. Appendix B SWOT ...Mid Term.... 14 Pricing of Products, Managing
Marketing Channels & Supply Chains
|
| MRK
106 2019
Chapters covered |
MRK
200 2019
Chapters covered |
| 1
2 4 P's (Product, Price, Promotion, Place) 3 6 Environments 4 Ethics and Social Responsibility 5 Consumer Behaviour 6 Organizations as customers, NPO, Govt 7 Global Markets ...Mid Term.... 8 Marketing Research
|
2
Successful Marketing Strategies
8 3 6 Environments 5 Buyer Behaviour 6 Organizations as customers, NPO, Govt 9 Target Market Segmentation Appendix A p. 54 10th Ed. 10 11 12 Managing Products & Brands (new), Pricing Products & Services 13 Financial Aspects of Marketing: P&Ls (New) Market Share, Projections, P&Ls, Incrementality, Gross Margin, Retail Margin, estimating End-Price. Appendix B SWOT ...Mid Term.... 14 Pricing of Products, Managing
Marketing Channels & Supply Chains
|
| MRK
106
Chapters covered |
MRK
200
Chapters covered |
| 1
2 4 P's (Product, Price, Promotion, Place) 3 6 Environments 9 Segmentation p. 229-242 5 Consumer Behaviour 10 Product 11 Product, PLC, Branding 14 Marketing Channels 15 Retailing 16 IMC Integrated Marketing Communications 17 Promotion - Advertising, PR 13 Price Setting |
2
p. 27-46
6 B2B 3 6E's (PEST) + Competition 8 Market Research p. 201-207 1 Goals and Objectives p. 32-34 9 Segmentation p. 230-234, 238-241, 243-245 11 Product/Branding page 290-302 18 Personal Selling page 485-492 13 Sales Promotion page 352-354 9 Sales Forecasting page 245-247 19 Planning page 514-515, 518-527 2 Implementation page 47-49 |
Marketing
is NOT only Advertising
(optional
reading of an "adult" nature discussing in a funny way the various marketing
terms)
.
|
|
CONTACT IMAIN PAGE I NEWS GALLERYI E-BIZ SHORTCUTS I INT'L BIZ SHORTCUTS I MKTG?BUSINESS SHORTCUTS I TEACHING SCHEDULE |
| . | |
| MISTAKES ITEXTS USED I IMAGES I RANK IDISCLAIMERI STUDENT CONTRIBUTORSI FORMER STUDENTS I | |
| . |
