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11th Edition |
MRK
106, MARKETING
As Taught by Prof. Tim Richardson Sept - Dec 2005  |
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In Aug 2005 Seneca switched from using the 10th edition to the 11th edition | |
there were considerable additions and content changes so students are encouraged to use the 11th edition cause the 10th is out-of-date |
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| Marketing
is not Advertising
Chpt 1 5 Utilities of Marketing F.T.T.P.P. Marketing Concept ------------------------------------. Intro to Mktg .ppt ------------------------------------ marketing and NPOs ------------------------------------ marketing is bad Consumerism and Materialism ----------------------------------- Chpt 2 Planning/Directing Organizing/Controlling P.D.O.C marketing mix 4P's Product, Price Promotion, -Place -
marketing strategy
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Chpt
4
Setting Objectives . Mission Statements --------------------------------- the 6 environments - competitive environment - economic environment - technology environment - political/legal environment - cultural/social environment - geographic environment + objectives/resources of the firm competitor intelligence ------------------------------------- Chpt 9 powerpoint for Chpt 9 Product Planning - consumer goods - industrial goods Services powerpoint for services - consumer services - industrial services . product assortment product line individual product -------------------------------------- industrial products & services powerpoint -------------------------------------- Branding Unit , packaging + powerpoint on branding --------------------------------------- Appendix B SUPPLY & DEMAND --------------------------------------- CASE STUDY preparation |
Franchising
basics
-------------------------------- Chpt 10 Product Mgmnt o Product Life Cycle Unit o PLC powerpoint o Product Modification o Market Modification o New Product Development --------------------------------- Chpt 11 simple ppt for Chpt 11 Place Channel Systems detailed ppt for Chpt 11 - based on 8th ed. of the text --------------------------------- Chpt 13 Promotion powerpoint for Chpt 13 (in the 10th ed. it is Chpt 14) Promotion o Mass Selling o Personal Selling o Sales Promotion encoding decoding noise ppt . kewl commercials, weird ads --------------------------------- |
Chpt
14
powerpoint for Chpt 14 Personal Selling see also INB 524 o Prospecting o Approach o Presentation o Demonstration o Handling Objectives o Closing o Follow-up Sales
Presentations
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| Section X
X
Jan 12 Jan 17 Jan 19 Jan 24 Jan 26 TEST # 1 Jan 31 Feb 2 TEST # 2 |
Feb
7
Feb 9 TEST # 3 Feb 14 Feb 16 Feb 21 Feb 23 MID TERM Feb 27 - Mar 3 Study Week |
March
7 no class
March 9 no class March 14 no class March 16 no class March 21 no class March 23 no class March 28 March 30 TEST # 4 |
April
4
April 6 Apr 11 Apr 13 TEST # 5 (Chpt 13) Apr 18 Apr 20 Apr 25 Apr 28 Final Exam - in class |
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This is the MRK 106 web site from the School of Marketing and e-Business with the official course outline as is normally handed out in the first class |
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| Jan 10 - 2005
Jan 13 Jan 17 Jan 19 Jan 20 Jan 24 TEST # 1 Jan 26 |
Jan 31 TEST
# 2
Feb 2 Feb 7 Feb 9 Feb 14 online class Feb 16 Feb 21MID TERM Feb 24th |
Feb
28-Mar 4 break week
Mar 7 Mar 9 Mar 14 class cancelled Mar 16 TEST # 3 Mar 21 Mar 23 |
Mar
28 TEST # 4
Mar 30 Apr 4 TEST # 5 Apr 6 Apr 11 Apr 13 Apr 18 - 22 Exam week |
| Sept 3 - 2002
Sept 5 Sept 10 Sept 12 Sept 17 Sept 19 TEST # 1 Sept 24 Sept 26 |
Sept 24
Sept 26 Oct 1 Oct 3 TEST # 2 Oct 8 Oct 10 Oct 15 Oct 17th MID TERM Oct 21-25 break week |
Oct 29
Oct 31 Nov 5 Nov 7 TEST # 3 Nov 12 Nov 14 |
Nov 19
Nov 21 Nov 26 Nov 28 TEST # 4 Dec 3 Dec 5 Dec 9-13 Exam week |
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CONTACT IMAIN PAGE I NEWS GALLERY I E-BIZ SHORTCUTS I INT'L BIZ SHORTCUTS I MKTG&BUSINESS SHORTCUTS I TEACHING SCHEDULE |
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| MISTAKES ITEXTS USED I IMAGES I RANK IDISCLAIMERI STUDENT CONTRIBUTORSI FORMER STUDENTS I | |
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