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WEEK 1	Sept	Intro to the course reading newspapers sources of information, govt, associations, corporate web pages The 10 fingers of Business and marketing , review 4Ps and 6Es explanation of embassies and consulates Canada's top companies Canada's Trade and Investment Canada - Branding  Country Image WTO trade rulings Blackberry's global marketing campaign WTGR's Jan 2012 Toronto Star article re: Blackberry Canada Goose discuss failures of improper segmentation GoPro competition from new features on Android and iPhones
WEEK 2	Sept	Role of Government in business and marketing Dumping and C.B.S.A. Canada Border Services Agency Tariffs - basics crown corporations Government Influence on Trade Embassies, High Commission and Consulates Diplomatic representation overseas - trade services - consular services - Humint / Teckint Canadian Government Partnerships and Organizations https://international.gc.ca/world... Cdn Gov't agencies, CCC ccc.ca, EDC  edc.ca, DFAIT international.gc.ca Globalization of Customers Globalization of Production Globalization of Government  Globalization effect on Target Market Segmentation Competition Basics (quick review from MRK106 and BAM101 Business competitors are: Other organizations offering the same product or service now  Other organizations offering similarproducts or services now  Other organizations offering a variation on a product or service, that you cannot  which could be because 3rd party vendors make accessory items, or "apps" for you, or your competition which could be because you did not update your software to follow trends Organizations that could offer the same or similar products or services in the future  Organizations that could remove the need for a product or service we sell Yahoo vs Google early bird gets the worm vs. second mouse gets the cheese explanation of the origin of the word "Stakeholders"
WEEK 3	Sept	Rules and Regulations by Gov't that makes global business difficult 3 specific examples - raisins from Turkey - jam to Hong Kong - margarine / Walmart Cultural environment  - marketing to diasporas Hofstede 1.Uncertainty Avoidance   2.Power Distance  3.Masculinity-Feminity   4.Individualism-Collectivism - rules for Doing Business across Cultures CAN-US relations Fundamental differences between Canada and the USA
WEEK 4	Sept	Viral Marketing as part of the  "Globalization of Customers" Guerilla Marketing explaining Asymmetrical" as it relates to Guerilla Mktg Cultural appropriation Geographic Environment World Maps, partly a consequence of the "Geographic Environment",  partly a result of the "Cultural Environment" Physical, Geographic, Weather Environment Climate and Topography Weather problems for business Weather effecting food production map of Canada - USA map North America vs. Europe map World population  map Europe population
WEEK 5	Oct	Ethics and bribery The Most Corrupt Business Sectors,  according to the OECD report  1. Extraction    - mining - logging 2. Construction - building 3. Transportation   - roads, railways, bridges 4. IT - telecommunications CSR Corporate Social Responsibility - Obstructionist Stance - Defensive Stance - Accommodative Stance - Proactive Stance
WEEK 6	Oct	Ethics and Whistleblowers Case Study - Apartheid Canada led boycott of South Africa Case Study - blood diamonds Case Study - Toyota Contingency planning CollaborativeRelationships  o licensing  o franchising  o mgmnt contracts  o turnkey ops  o joint ventures  o equity alliances  o consortiums.

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BREAK WEEK Oct 24 - Oct 26
WEEK 7
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WEEK 8	Nov	int'l Trade Theories Orientations o Product Orientation o Sales Orientation o Marketing Orientation review from MRK106 Marketing Orientation for Int'l Business Govt Influence on Trade Trade Barriers Rules and Regulations Government Intervention Protectionism and Gov't Trade Barriers Quotas Voluntary Export Restraints Local Content Requirements Ad Valorem taxes
WEEK 9	Nov	WTO and tariffs negative effects on Americans positive effects on Americans negative effects on Canadians Subsidies FDI Foreign Direct Investment FDI Concepts FDI and Sovereignty Issues FDI  Country Evaluation and Selection
WEEK 10	Nov	Multinational Market Regions and Market Groups Andean Pact Mercosur BRIC Caricom TPP Trans Pacific Partnership ASEAN APEC
WEEK 11	Nov	Foreign Exchange Market 4X topics Currency Conversion Spot Exchange Rates Forward Exchange Rates Currency Swaps Countertrade Coke/Pepsi.Russia Cuba-Canada cigars Exchange Rate fluctuations Pegged Exchange Rate Floating Exchange Rate Central Bank Gold World Bank IMF International Monetary Fund IMF / Moral Hazard
WEEK 12	Nov	Firm as a value chain The Role of Strategy Experience Curve Economies of scale Leveraging Core Competencies Pressures -for cost reductions -local responsiveness International Strategy Multidomestic strategy Global Strategy Transnational Strategy Political risk and  Contingency Planning - Business continuity - Disaster recovery - Crisis management - Country risk analysis political risk actions  - Confiscation -  Expropriation - Domestication(Nationalization)
WEEK 13	Dec	Outsourcing and Offshoring Product Quality TQM  Just In Time (J.I.T.) Universal Standards ISO 9000 Brands in int'l markets ExportFinancing
WEEK 14	Dec	CdnGovt - DFAIT, - CIDA - EDC, - CCC - PEMDs using the strategy of networking through industry associations Using the Internet for international distribution and supply chain e-commerce and internet marketing benefits and limitations LCs Letters of Credit
WEEK 15	Dec

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