| GEOGRAPHIC
ENVIRONMENT:
WEATHER EXTREMES
|
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"Economic losses
due to weather-related events in Canada are increasing rapidly."
www.davidsuzuki.org
| INTRODUCTION | , | In the follow-up
to reading the coverage of Hurricane Katrina and watching the TV coverage
I was personally struck by the incredible power of "Mother Nature" and
the capability to have such impact on our small human lives. It became
evident that we, as supposedly intelligent mammals on this planet, constantly
underestimate the power of Nature's forces which is why we are always getting
into serious trouble by thinking we can build structures any place we want
to.
WTGR |
International
|
, | During the 3rd
week of December 2005, Richardson was interviewed live on air for the
Report on Business television (ROB TV) program by host Howard Green for
a segment about how natural disasters effect international business. Richardson
explained that it is important to have a contingency plan and business
continuity strategy which could be employed without delay. While the competition
is struggling to recover after a disaster, your enterprise can be more
operational and you'll achieve a competitive advantage that may yield months
of favourable business until others catch up.
Basically, the point I was trying to establish is that you can pretty well count on a natural disaster having a big impact on your business, either effecting your supply of component parts, or effecting the region in which your customers live - and therefore one could say that your ability to be a successful business person depends not exclusively on doing the right things in terms of marketing and customer relations, but also being prepared for a bad event cause sooner or later we all get hit by something so it is the businesses that can recover faster that will survive and thrive. The segment was recorded
and a .mpeg clip is available
WTGR |
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, | As part of the
preparation for the segment with Howard Green, I was asked to consider
trends of successful companies in 2006, in the context of responding to
natural disasters, I created the following list - some of these points
were discussed in the on air segment.
WTGR |
| 7
Trends
of successful companies in 2006 |
, | Being successful
in a turbulent world in 2006, beset by weather extremes and risk and threat
situations of all types, is not predicated solely on being commercial successful
with your customers – rather based upon being able to survive bad situations
so your business can continue when other businesses in your sector are
struggling to recover
We have seen so many situations were businesses plan their activities based on various combinations of what customers may or may not do, only to be “sandbagged” because of an outside variable such as a violent storm effecting suppliers of one of their component parts in another region of the world |
| 7
Trends
Packaging |
, | 7 Trends
of companies in 2006
that are successful in handling weather extremes o Companies will be more diligent in shipping in terms of packaging for unforeseen weather damage. Spending more money on packaging is a cost that has to be passed on to the consumer. If you can reduce the number of damaged products in transit (by having more robust packaging), this is a saving, so the strategy of spending more on packaging might end up being cost effective. |
| 7
Trends
Shipping
|
, | o Shipping times should have built in contingencies when the shipping channel is effected by freight delays in other parts of the world – companies will use more advanced technologies incorporating RFID technology and GPS so they’ll know more precisely where things are and can then use that information to make a decision about options if one segment of the shipping route is blocked or delayed. |
| 7
Trends
Contingency
|
, |
o Marketing and promotions people will develop contingency plans
to react faster to changes in the product that may result as a consequence
of these problems
- example a fast food company may want to switch marketing of citrus based product to bacon double cheese burgers if the southern U.S. was damaged by an ice storm, conversely if the winter weather was milder in the mid-west, hog prices would drop - switching marketing promotions so quickly can’t be done if you bought hundreds of thousands of dollars of TV commercial air time too far in advance so wise companies will plan more effectively so such weather changes can be accomodated.. |
| 7
Trends
Communications
|
, |
o Companies will use web based information incorporated with cell
phones to bring their personnel into more real-time contact throughout
the manufacturing-marketing process. The reason for this increase in communications
capability extends to having the ability to respond in a crisis because
one of the main things about responding to a crisis is being able to make
fast decisions and have those decisions communicated to many people.
Successful companies in 2006 will be ones that have several communication systems that could operate if weather effects telecommunications in one part of the country. Companies also need “what if” steps to follow in case there is no communication for several days and certain important situations need to be dealt with. eg.. If the phone lines are out, should we leave the transport trailers where they are, or keep driving north because we eventually need to get to the warehouse depot anyway. |
| 7
Trends
Diversify
|
, | o Companies normally achieve great discounts for buying high volume from suppliers, which in turn allows those suppliers to achieve economies of scale and make things less expensively - however diversifying sources of supply will be considered more important in the context of avoiding vulnerability if all your supply comes from one region damaged by an earthquake or hurricane. Successful companies in 2006 will be the one that can quickly go to "back-up" suppliers if the main suppliers fail, and have those back-ups locked in and not gouge them with a high price. |
| 7
Trends
Money
|
, | o Money - companies can’t operate without money and since such a large amount of money in B2C and B2B relationships is digital, it is a big vulnerability if a collapse of telecommunications freezes the movements of money. Contingencies should be arranged with your financial partners to create ways that money can move, either as paper money, or some other physical form that can be used for people to effect a purchase of emergency goods and services. |
| 7
Trends
Weather
|
, |
o Successful companies in 2006 will use advanced weather prediction
models based upon more advanced satellite imagery and historical modeling
patterns and use this in planning product offering cycles, especially clothing
retailers and people who sell types of food driven by seasonal availability.
There are weather consultancies advising business that predict 2006 will
be a stronger year for their services as large and medium sized companies
seek to obtain the most detailed weather information possible for planning
supply chain considerations and product manufacturing contingencies.
Essentially, maintaining some of the efficiencies that a large organization enjoys but having the ability to operate in modules as parts of the company are effected by region-wide or nation-wide emergencies. |
| Contingency
planning
what
Weather
|
List of specific
risks and threats that Contingency plans are used for , continued..
natural disasters and weather extremes,
- see http://www.panda.org/about_wwf/what_we_do/climate_change/news/news.cfm?uNewsID=2659 National Hurricane Center nhc.noaa.gov
|
| Geographic
Environment: Weather Extremes
Canadian biologist and activist
Dr. David Suzuki has a paper on his web site that discusses some of the
things we can expect. Some of the points from his paper contributed to
the list I made below
In terms of specific threats,
what are some exact examples of weather extremes that we can expect in
the future.
|
|
| KEY
POINTS |
This story,
below, about the drying up of the planet is quite alarming, especially
when you add in stories about the shrinking ice fields in Antarctica and
the other global warming trends.
Canada is one of the countries in the world with a generous abundance of fresh water and it may mean that in the future this has enourmous consequences for us in international business since water is the #1 most important thing for animal life. WTGR |
| Geographic Environment |
Chris Hawley, writer for Associated Press, writes about a United Nations report "The world is turning to dust, with lands about half the size of Prince Edward Island becoming desert wasteland every year and the problem threatening to send millions of people fleeing to greener countries, the United Nations says." "One-third of the Earth's surface is at risk, driving people into cities and destroying agriculture in vast swaths of Africa. Thirty-one per cent of Spain is threatened, while China has lost 93,000 square kilometres to desert — an area the size of Indiana — since the 1950s." "It's a creeping catastrophe," said Michel Smitall, a spokesperson for the U.N. secretariat that oversees the 1994 accord. "Entire parts of the world might become uninhabitable. Slash-and-burn agriculture, sloppy conservation, overtaxed water supplies and soaring populations are mostly to blame." |
| How the Technological Environment effects the Geographic Environment | Chris Hawley
- "Technology can make the problem worse. In parts of Australia, irrigation
systems are pumping up salty water and slowly poisoning farms. In Saudi
Arabia, herdsmen can use water trucks instead of taking their animals from
oasis to oasis — but by staying in one place, the herds are getting bigger
and eating all the grass."
Hawley writes
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| Geographic
Environment
Weather Extremes |
In September
2005 everybody in North America watched as the damage from hurricane Katrina,
and the resulting flood, was broadcast worldwide as the U.S. government
struggled to contain a problem that seemed to be beyond the most powerful
nation on the planet.
While people are trying to cope with the concept of hundreds, maybe thousands of drowned victims in the southern U.S., at the same time scientists and planners are suggesting that Katrina will NOT be the biggest natural disaster in the U.S. - it is suggested that the next earthquake, which will hit southern California some time in the next decade or two, will kill 10's of thousands of people. Why are so many people being killed in natural disasters, like the tsunami in South Asia in December 2004? .It is argued by some experts that the answer is very simple - too many people living in large concentrated areas close to a threat. The threat could be a volcano ready to blow, like in parts of Latin America, or buildings constructed with shabby materials in an earthquake zone like Turkey, or houses built on low land that floods, like in China, Holland and other places. It seems humans aren't willing to accept that "Mother Nature" is bigger and they place themselves in situations of risk, and when something bad happens, they demand the government look after them. WTGR |
| Geographic
Environment
Weather Extremes Global Warming |
Hurricanes
- Global Warming - Politics
It is tempting, in light of the recent events, (Sept 2005) in Louisianna and Mississippi to focus on the particular type of weather extreme that effected something so current - however, the fact is "...Category 4 and 5 hurricanes -- those with winds of 131 mph or higher -- rose from 10 a year in the 1970s to 18 a year since 1990." A new study, published today in the journal Science in Sept 2005, concludes that "... warming sea temperatures have been accompanied by a significant global increase in the most destructive hurricanes, adding fuel to an international debate over whether global warming contributed to the devastation wrought by Hurricane Katrina." "According to data gathered
by researchers at the School of Earth and Atmospheric Sciences at Georgia
Tech and the National Center for Atmospheric Research, the number of major
Category 4 and 5 hurricanes worldwide has nearly doubled over the past
35 years"
If concern over Global Warming becomes politically important to the point where it effects national government policy on energy consumption, then this will have a big impact on international businesses which rely on transportation systems that use oil and gas (which is almost everything except sail and some types of trains). The Washingtom Posts says "Katrina reanimated a transatlantic argument over global warming policy as critics of the Bush administration have seized on it to promote mandatory limits on greenhouse gas emissions. Arguing that the science of global warming remains uncertain, President Bush in 2001 disavowed the Kyoto treaty that sets mandatory targets for reducing greenhouse gas emissions..." WTGR |
| Geographic
Environment
Weather Extremes Global Warming |
Global Warming
Reported by CBC News 2007 Feb "International scientists and officials hailed a report Friday [February 2, 2007]saying that global warming is "very likely" caused by man, and that hotter temperatures and rises in sea level "would continue for centuries" no matter how much humans control their pollution. The head of the Intergovernmental Panel on Climate Change, Rajendra Pachauri, called it a "very impressive document that goes several steps beyond previous research."" CBC added "A top U.S. government scientist, Susan Solomon, said "there can be no question that the increase in greenhouse gases are dominated by human activities."" |
| Global
Warming
an
|
Global Warming
has gone from being an Environmental Issue to an International Business
Management issue as governments and large companies negotiate to do business
within the recommendations of the Kyoto Accord.
Is Global Warming a reality
- there are many arguments on both sides.
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Blomstrandbreen glacier
in Norway in 1928 |
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Blomstrandbreen glacier
in Norway in 2002 A picture represents a thousand words |
from
the Greenpeace site at http://www.greenpeace.org/usa/photosvideos/slideshows/the-incredible-disappearing-gl
| Global
Warming
an
|
October 2005
Canada hosts a United Nations
climate meeting Nov 28 - Dec 9 in Montreal
Several economic and political experts describe the Kyoto Protocol as flawed and the meeting in Montreal in October 2005 has, as part of its purpose, an intention to have a more fruitful round of negotiations. It is understood that the Kyoto Protocol allowed so many exceptions to the guidelines that it became possible for the large industries of many countries to put pollutants into the air without consequence or action taken against the company. The goals of the Canadian
government, as expressed by several officials associated with planning
the conference, are
The story about the conference was carried in several media, including the Toronto Star. One of the best stories was an article Oct 11th by Peter Calamai see
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| Global
Warming
an
better
|
"Global Warming
a farmer's bane"
is the title of a Globe & Mail article written by Barrie McKenna, 2007 Sept 12th
Journalist McKenna comments on the writing of William Cline, author of Global Warming and Agriculture. Cline is quoted by Mckenna as saying "warmer temperatures could boost farm output in Canada, Russia and other northern countries by late this century, but not nearly as much as most people think. Limited daylight, new doubts about the benefits of extra carbon dioxide in the atmosphere and a high Canadian dollar could temper the gains to farmers of a warmer planet" the full text of this article was given to the C44 class of Sept 2007. |
from http://members.becon.org/~pals/canada12.html |
So, although
it might be warmer for more days, farther north - there are still other
problems associated with increasing crop yields
|
Global Warming in China www.worldviewofglobalwarming.org/pages/chinareport.html
| Geographic
Environment
Weather Extremes |
Some newspapers
and web blogs carry articles by experts who say New Orleans should never
have been built there in the first place - or at least, the city should
not have been allowed to expand with such a large population in risk of
flooding. However market forces such as real estate.
Will we learn anything from New Orleans - will people have the common sense to say it is low land, built somewhere else, or will bravado and politics lead to a big effort to re-built because of some believe that the city deserves to be resurrected. Not all cities have been re-built. When Pompeii was covered in soot and ash from the eruption of Mount Vesuvius in 79 AD, the city was left as a tomb. It was considered that the people had built to close to an active volcano and it did not make sense to re-build. In 1692, Port Royal, town in Jamaica, was hit by a devastating earthquake at the peak of its commercial prosperity - much of the town ended up submerged in the sea and was never rebuilt. Port Royal had been known as a place famous of pirates and much lawless activity therefore its destruction was considered by people of the time, to be an act of God. WTGR |
| Geographic
Environment
Weather Extremes |
It is reasonable
to consider that as we move through more of the years of the new millennium,
that the effects of extreme weather will have a larger and larger impact
on international business for several reasons
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| As is often
the case when discussing a specialized subject in international business,
U of T has a professor that is expert in that area. Prof. Thomas Homer-Dixon
www.homerdixon.com serves as the
Prof. Dixon has written on
a number of issues related to global warming and the consequences.
"The sea ice floating on the Arctic Ocean is white, so it reflects a large proportion of the sun's radiation back into space. As this ice melts from global warming, it leaves behind open water that absorbs about 80 per cent more of the sun's radiation. This ocean water becomes warmer. Then, after the summer passes and fall comes, the water releases its heat back into the atmosphere, which impedes refreezing. So winter generates thinner ice, which melts more easily the next summer."
also "Antarctica, the new hot real estate" www.thestar.com/News/Ideas/article/277390 WTGR |
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