last updated 2017 Feb 1st
.

A 4th year course at the University of Toronto at Mississauga - Tuesday afternoons 3:00 pm - 5:00 pm
For the section(s) taught by Prof. W. Tim G. Richardson   room 3055, 3rd floor, Deerfield Hall  Jan-Apr 2017
January February February / March March
tips specific to earning class participation / contribution marks
read on your own
-------------------------------
Trends
for Jan 10
-------------------------------
 
Assignment 1
verbally discussed 
and described
discussed Jan 17

details posted Jan 11

-------------------------------
PDOC review 
``this a topic done in CCT322
o Planning (GOPST)
o Organizing
o Directing
o Controlling
----------------------------
Mission Statements
did Jan 3rd
Vision Statements
Mantras
Mission Drift
Mission Creep
------------------------------
GOPST
also done in CCT224
noted Jan 3rd
o Goal
o Objectives
o Plans
o Strategies
o Tactics

SWOT analysis
also done in CCT224
o Strengths
o Weaknesses
o Opportunties
o Threats
http://www.youtube.com/watch?v=yPCV6gTi1D4
SWOT analysis in GOPST
-------------------- 
Strategies
- Business Models
began Jan 3rd
more on Jan 10
http://www.youtube.com/watch?v=2IJ9JX9FMno
- Channel conflict
- Cannibalization
began Jan 3rd
more done Jan 17
----------------------------------
Co-creation Business Model
began Jan 3rd
more on Jan 10
see UTSC's 
 o Maggie Peng, Jack Tai 
https://notesolution.com/
read on your own
-------------------------------------
Competition
o Who is Competition
(done in CCT224)
(review for MGD415)
for Jan 17

o Types of competition
(done in CCT224)
o Competitor Intelligence
(done mostly in MGD426)
noted teckint / humint
o Competitor Intelligence-Asia
(done mostly in MGD426)
for Jan 17
-----------------------------------
sulibreezy
Hate School/Love Education
noted Jan 3rd
our response
noted Jan 3rd and Jan 10th
invited students to make their own for 2017
(1,200 hits 2014 Mar 26th)
(7,987 hits 2015 Jan 6th)
(15,000 hits 2016 Jan 6th)
-----------------------------------
B2B business 2 business
for Ja
. Supplier Oriented
. Buyer Oriented
. Intermediary Oriented
eBusiness B2B models powerpoint 12 examples
for
----------------------------
Prof. Bob Carroll
http://www.youtube.com/watch?v=QzsuQs-Sbi4
3 Generic Strategies
did in CCT224
did Jan 10
 o Operational Excellence
 o Customer Intimacy
 o Product Leadership
 
for Jan 10 
1. difference between
e-commerce and e-business
2. can we say all business is e-business 
(is an e-business strategy separate from a company's main strategy - yes/no)

 
 
 

 

5 strategies from George Stalk's 2008 book
http://www.witiger.com/internationalbusiness/5-strategies-stalk-book-2013-March.pdf
read the summary by
emailed the link Jan 24th 2017
- read thoroughly on your own
Tim S. and his group
o supply chain
o overestimating and underestimating demand
- shortening of the PLC
o dynamic/variable pricing
o infinite bandwidth
Leenah has the printout
-----------------------------------
First Mover Strategies
noted briefly Jan 3rd 
discussed in detail Jan 17
re: McDonalds versus Subway
re: Google versus Yahoo
did Jan 10th
"early bird gets the worm"
versus
"second mouse gets the cheese"
..
YouTube video - Part 1
Prof. Steve Litt and Prof. Tim Richardson
3 min 55 sec
Richardson and Litt
did Jan 17
YouTube video - Part 2
https://www.youtube.com/watch?v=pbBw-O_CAWw&feature=youtu.be
3 min 24 sec
Prof. Steve Litt
showed partly Jan 17
watch on your own
-----------------------------------
- dot.com failures
make sure you read thoroughly 
for 
strategies to avoid
http://www.youtube.com/watch?v=PGh7YGx1hUg

-----------------------------------
e-Payment Systems
noted
e-Payment Systems 1999-2005
briefly mentioned Feb 
M-Payment Systems
did 
https://www.youtube.com/watch?v=6BGNIuRLs1o
video done by
Sam, Chris and Mayowa

www.paymentsnews.com
stories for students to read
.
o PayPal (needs updating)
o credit card fraud
did
--------------------------------------
 
Domain Names 
assigned f
class told to watch, and make comments
- noted 
o marketing strategies
o registering a domain
o domain scams
o domain phishing
o domain hacking
o domain disputes
o domain Verisign issues

http://www.youtube.com/watch?v=Wpx5IMduWX4
phishing and spear phishing explained in a video

Domain Name Videos
assigned for ..
class told to watch, and make comments
http://www.witiger.com/ecommerce/domainnamesregister.htm
Video 1  intro
Video 2 registration / hosting
Video 3  TLDs
Video 4  mktg strategies
Video 6  hacking

--------------------------------------
All Business is eBusiness
All eBusiness is mBusiness
or
All eCommerce is mCommerce
intro 2 m-Commerce
did Jan 24
- lots to read here
intro to m-Commerce on wordpress DRAFT by Salwa in MGD415
....
Mobile &  Wireless
business using WWW
technology and Humans Video
did Jan 24
The ability for m-commerce to exists depends on the associated "location technology"
M-commerce and GPS
noted Jan 24
- need to discuss more
(contains 4+ YouTube videos)
(watch, make comments)

M-commerce Killer Ap
noted Jan 24
 
 
 

 

location determinant
location indeterminant
did 
(YouTube Video

M-technology Bluetooth
Feb 
Mobile Marketing
-------------------------------------
Feb 15-21 
Reading Wk 2015
-------------------------------------
 
New Technologies

Viral Marketing
noted viral videos on
-  Airlines
- Volkswagen
-Google / India-Pakistan
- did Jan 10th
- Bavaria beer
- did Jan 10th
- guerilla mktg

- undercover - did Jan 17
 

--
New TechnologiesTrends 
o Drones
.
o RFID
- read on your own to get details)
did quickly Feb 23
(done also in Dr. McEwen's
class CCT109)
o Podcasting
(done also in Dr. McEwen's
class CCT109)

o Haptic Technology and "Surface Computing"
(done also in Dr. McEwen's
class CCT109)
(read on your own)
did quickly Feb 23
- read thoroughly on your own
.
o QR-codes
(done also in Dr. McEwen's
class CCT109)
did quickly Feb 23
- read thoroughly on your own

o Augmented Reality
by student Odia Edeawe

did quickly Feb 23
- read thoroughly on your own

o Biometrics
did quickly Feb 23
- read thoroughly on your own
.
o Wearable Computing
 macleans.ca/2014/01/05
/is-this-the-year-wearable
-computing-takes-off/

---------------------------------------
women online
did quickly Feb 23
- read thoroughly on your own
(not updated since 2009)
- is the concept of gender outdated as an online segment?
---------------------------------------
 
In fall 2014 many of the "security" topics were moved out of MGD415 and into MGD426. But.. a sequence of 3 guest speakers back-to-back meant many of these security topics did not get discussed so we will discusss some of them in March 2015 in MGD415

Outsourcing
Internal Risk & Threats
did quickly Feb 23
- read thoroughly on your own
existing employees
former employees
3rd party/outsourced employees

Third Party Risks
Outsourcing Risks
did quickly Feb 23
- read thoroughly on your own
supposed to cover in MGD426 in 2015 but not done then
----------------------------------
o Privacy Issues
supposed to cover in MGD426 in 2015 but not done then
o Privacy Issues-Social Media
.
o Privacy Violations
.
for discussion Mar 3
o Identity Theft
did in MGD426 in Oct 2015

https://www.youtube.com/watch?v=3rkY5M6Wzdw
Password security tips
using Mnemonic passwords
noted Feb 23
watch this video and share with other students and friends


 

----------------------------------
12 e-commerce strategies to grow your business
by Michael Evans
forbes.com/sites/allbusiness
/2014/01/16/12-e-commerce
-strategies-to-grow-your-
business-this-year/
noted Feb 23
discussed in class Mar 1

Can the students in MGD415 create an Annual eBusiness Strategies List??
discussed Mar 15
 
 

 

Foreign Distribution
Supply Chains
o Push - Pull Strategy
o intranets
o extranets
d
---------------------------------------
Strategic Alliances
 o advantages
 o disadvantages
 o partner selection
CollaborativeRelationships
n
http://www.youtube.com/watch?v=Dy_3tvCrXao
 o exporting
 o licensing
 o franchising
 o mgmnt contracts
 o turnkey ops
 o joint ventures
 o equity alliances
 o consortiums
-----------------------------------------
final thoughts 2014
- the "headless professor"
click to view the 2014 final comments video

.
http://www.youtube.com/watch?v=u2jr24LdYT0
a video to help with your report
- discussing how i mark it

How To Do Presentations
(read thoroughly on your own)
included video tips

Prof. Richardson talking in early March 2011 about class participation marks.
http://www.youtube.com/watch?v=TI8JxwBvnII

general tips and help
 witiger.com/tips.htm
.
final report can be handed in to TA Sam on the last day of the academic term in winter 2016 (Apr x th) - this way you have some time after your presentation to fix anything
 
 
Risk and Threat Assessment
Risk and Threat for I.T.
o Intro - fundamentals
did Mar 151
Responding 
o Deterrence
an important concept to read and understand
did Mar 15
o Countermeasures
read on your own
did Mar 15
o email filtering
(all the above topics now taught in MGD426)
Types of attacks
Internal Risk & Threats
Third Party Risks
Outsourcing Risks
Privacy Issues
Privacy Issues-Social Media
Privacy Violations
Identity Theft
(all the above topics now taught in MGD426)
Security Strategies 
o Encryption
o Viruses
o Scams
o DNS Attacks
o Spyware
o Firewalls
o Patches - video
o Hackers
o Social Engineering
o Honey PotsMar 15

Responding 
o Deterrence
o Countermeasures
(all the above topics now taught in MGD426)
https://www.youtube.com/watch?v=FL3JazaPvOE
Differences between prevention, Detection and response


PRESENTATION
SCHEDULE
2016

Presentation
marks sheet
 witiger.com/marks/
presentations-marks-sheet.htm
print this out, with your names spelled properly, and give it to the prof at the beginning of your presentation

Jan 3rd 2017
Jan 10
Jan 17
Jan 24
Jan 24
Jan 31 prof sick
Feb 7 Assignment 1 due
Feb 14  Quiz 1 
Feb 21-24 
Reading Wk 2017
Feb 28 
Mar 7
Mar 14 Quiz 2 / PreReport
Mar 21 presentations
Mar 28 presentations

Final Group Project 
Details

.
Presentation Tips


 

each group gets a max total of 20 min, including the change over and any technical delays
- if you have a technical delay it is forgivable, (but you still do not have a time extension) if you do NOT have a back-up plan, it is unforgivable
- if one of your group members is late you have the option of proceeding without them, or go at the end of the afternoon after all other groups have gone - you will lose one mark as a penalty
- if a student is sick, they don't have to attend, AND they do not have to tell me in advance, - if you are sick you are sick
- BUT the rest of the group is expected to cover off their material (this is a real-life requirement in corporate presentations)
- students who are NOT presenting are require to attend - you are not allowed to walk in late
- if you are late, wait until the presentation ends, and enter during the change over
- students who are not presenting may eanr class participation marks for comments
- MAKE SURE you clearly and slowly pronounce your last name if you have any doubt as to whether the prof knows your last name
 
 
 



GRADING - How the marks are calculated

see the YouTube Video done by Kenway of UTSC in 2009
( https://ca.linkedin.com/pub/kenway-du/13/555/679) and (https://twitter.com/kenwaydu)
http://www.youtube.com/watch?v=Dy_3tvCrXao
March 3rd challenged the class to make a video like this for MGD415 for March 2015 - you can pick any topic in MGD415
 
http://www.youtube.com/watch?v=bcuw9bMYgHY http://www.youtube.com/watch?v=8tXadb6IsKI http://www.youtube.com/watch?v=Zh_3o1npTEg http://www.youtube.com/watch?v=k1w28eG3jyA http://www.youtube.com/watch?v=xRrPMWWENhM http://www.youtube.com/watch?v=TI8JxwBvnII http://www.youtube.com/watch?v=wCxYyI_iWj0
Read The Newspaper
Part 1
Read The Newspaper
Part 2
getting rich on the stock market
Read The Newspaper
Part 3
learn an
Industry Sector
Read The Newspaper
Part 4
Business magazines
are important
Earning
Class
Participation
Marks
- basics
Class
Participation
- how you earn the highest marks
Class
Participation
- how they are calculated
- the numbers
..
http://www.youtube.com/watch?v=LxguksrUZfk http://www.youtube.com/watch?v=B7e9WSnC0Tk http://www.youtube.com/watch?v=ybZbld2gyLI http://www.youtube.com/watch?v=bsPyhq52IwU http://www.youtube.com/watch?v=FiLByz-IaAE&feature=youtu.be
Group Work
- what the Report should look like
- binding, pages, table of contents
Group Work / Reports Part 2
The importance of using "Mature Language" in your writing
Group Work / Reports Part 3
important considerations
Group Work / Reports Part 4
Coordinating the submission
Communication w group members
Group Work / Reports Part 5
The importance of spelling and grammar and how you can help each other 
added to the MGD415 page March 18th
http://www.youtube.com/watch?v=ApLKbIvYQTo&feature=youtu.be
Group Work Video # 6
- what the Report should look like
- binding, pages, table of contents - uploaded 2013 March 8

 
 
 
 
Course Text (2008, 2009, 2010)

Author: W.T.G. Richardson
ISBN: 0176439668
Title: Current Issues in Marketing 
in the Information Age, 2nd Ed.
Publisher: Thomson Nelson


 
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