SWOT analysis
also done in CCT224
o Strengths
o Weaknesses
o Opportunties
o Threats

SWOT analysis in GOPST
-------------------- 
Strategies
- Business Models
began Jan 3rd
more on Jan 10

- Channel conflict
- Cannibalization
began Jan 3rd
more done Jan 17
----------------------------------
Co-creation Business Model
began Jan 3rd
more on Jan 10
see UTSC's 
 o Maggie Peng, Jack Tai 

read on your own
-------------------------------------
Competition
o Who is Competition
(done in CCT224)
(review for MGD415)
for Jan 17

o Types of competition
(done in CCT224)
o Competitor Intelligence
(done mostly in MGD426)
noted teckint / humint
o Competitor Intelligence-Asia
(done mostly in MGD426)
for Jan 17
-----------------------------------
sulibreezy
Hate School/Love Education
noted Jan 3rd
our response
noted Jan 3rd and Jan 10th
invited students to make their own for 2017
(1,200 hits 2014 Mar 26th)
(7,987 hits 2015 Jan 6th)
(15,000 hits 2016 Jan 6th)
-----------------------------------
B2B business 2 business
for Ja
. Supplier Oriented
. Buyer Oriented
. Intermediary Oriented
eBusiness B2B models powerpoint 12 examples
for
----------------------------
Prof. Bob Carroll

3 Generic Strategies
did in CCT224
did Jan 10
 o Operational Excellence
 o Customer Intimacy
 o Product Leadership
 

for Jan 10  1. difference between e-commerce and e-business 2. can we say all business is e-business  (is an e-business strategy separate from a company's main strategy - yes/no)

 
 
 

-----------------------------------
e-Payment Systems
noted
e-Payment Systems 1999-2005
briefly mentioned Feb 
M-Payment Systems
did 

video done by
Sam, Chris and Mayowa

www.paymentsnews.com
stories for students to read
.
o PayPal (needs updating)
o credit card fraud
did
--------------------------------------
 

Domain Names  assigned f class told to watch, and make comments - noted  o marketing strategies o registering a domain o domain scams o domain phishing o domain hacking o domain disputes o domain Verisign issues .  phishing and spear phishing explained in a video .  Domain Name Videos assigned for .. class told to watch, and make comments Video 1  intro Video 2 registration / hosting Video 3  TLDs Video 4  mktg strategies Video 6  hacking

--------------------------------------
All Business is eBusiness
All eBusiness is mBusiness
or
All eCommerce is mCommerce
intro 2 m-Commerce
did Jan 24
- lots to read here
intro to m-Commerce on wordpress DRAFT by Salwa in MGD415
....
Mobile &  Wireless
business using WWW
technology and Humans Video
did Jan 24
The ability for m-commerce to exists depends on the associated "location technology"
M-commerce and GPS
noted Jan 24
- need to discuss more
(contains 4+ YouTube videos)
(watch, make comments)

M-commerce Killer Ap
noted Jan 24
 
 
 

M-technology Bluetooth
Feb 
Mobile Marketing
-------------------------------------
 

New Technologies Viral Marketing noted viral videos on -  Airlines - Volkswagen -Google / India-Pakistan - did Jan 10th - Bavaria beer - did Jan 10th - guerilla mktg - undercover - did Jan 17

--

New TechnologiesTrends  o Drones . o RFID - read on your own to get details) did quickly Feb 23 (done also in Dr. McEwen's class CCT109) o Podcasting (done also in Dr. McEwen's class CCT109) o Haptic Technology and "Surface Computing" (done also in Dr. McEwen's class CCT109) (read on your own) did quickly Feb 23 - read thoroughly on your own . o QR-codes (done also in Dr. McEwen's class CCT109) did quickly Feb 23 - read thoroughly on your own o Augmented Reality by student Odia Edeawe did Feb 28 w Ray Khan - read thoroughly on your own .  o Biometrics for March 7 - read thoroughly on your own . o Wearable Computing  macleans.ca/2014/01/05 /is-this-the-year-wearable -computing-takes-off/

---------------------------------------
women online
is this relevant?
(not updated since 2009)
- is the concept of gender outdated as an online segment?
---------------------------------------
 

In fall 2014 many of the "security" topics were moved out of MGD415 and into MGD426.  Outsourcing Internal Risk & Threats did quickly Mar 7 - read thoroughly on your own existing employees former employees 3rd party/outsourced employees Third Party Risks Outsourcing Risks did partly in MGD426 did in MGD415 March 7 - read thoroughly on your own supposed to cover in MGD426 in 2015 but not done then ---------------------------------- o Privacy Issues supposed to cover in MGD426 in 2015 but not done then o Privacy Issues-Social Media o Privacy Violations o Identity Theft did in MGD426  Password security tips using Mnemonic passwords noted in MGD426

 

----------------------------------
12 e-commerce strategies to grow your business
by Michael Evans
forbes.com/sites/allbusiness
/2014/01/16/12-e-commerce
-strategies-to-grow-your-
business-this-year/
for March 7

Can the students in MGD415 create an Annual eBusiness Strategies List??
discussed Mar 7
 
 

.

a video to help with your report
- discussing how i mark it

How To Do Presentations
(read thoroughly on your own)
included video tips

Prof. Richardson talking in early about class participation marks.

general tips and help
 witiger.com/tips.htm
.
final report can be handed in to TA Sam on the last day of the academic term in winter 2016 (Apr x th) - this way you have some time after your presentation to fix anything
 

. 

Types of attacks Internal Risk & Threats Third Party Risks Outsourcing Risks Privacy Issues Privacy Issues-Social Media Privacy Violations Identity Theft (all the above topics now taught in MGD426)

. 

Security Strategies  o Encryption o Viruses o Scams o DNS Attacks o Spyware o Firewalls o Patches - video o Hackers o Social Engineering o Honey Pots Responding  o Deterrence o Countermeasures (all the above topics now taught in MGD426) Differences between prevention, Detection and response

. 
PRESENTATION
SCHEDULE
2017

March 20
1 Microsoft
2 ringly
3 Tesla
4 Amazon
5 Amazon Prime

March 27
6 KPMG
7 Benz
8 YouTube
9 Igloo
 

Presentation
marks sheet
 witiger.com/marks/
presentations-marks-sheet.htm
print this out, with your names spelled properly, and give it to the prof at the beginning of your presentation

Final Group Project 
Details

.
Presentation Tips