Have confirmed guest speaker Bilal Jaffery for March

Asssociate Director, Social Media and Digital Strategy, Bell Canada

Bilal is a former student of mine at UTM and will come to talk about many interesting things, as well as answer questions you have about working in SMO "Social Media Optimization"
 

MGD 415 E-Business Strategies

A 4th year course at the University of Toronto at Mississauga - Tuesday afternoons 3:00 pm - 5:00 pm in the north bldg room
for the CCIT students this course is listed as MGD 415
for the Management students this is listed as MGT 471
For the section(s) taught by Prof. W. Tim G. Richardson

GRADING - How the marks are calculated                       Final Group Project Details 2012
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January	February	February / March links need to be fixed	March links need to be fixed
PDOC review  (did Jan 3rd) o Planning o Organizing o Directing o Controlling ---------------------------- Mission Statements (mentioned briefly Jan 3rd - read on your own) ------------------------------ GOPST(Jan 3, 10th) o Goal o Objectives o Plans o Strategies o Tactics SWOT analysis in GOPST  -------------------- Strategies - Business Models  (did Jan 10th)  - Channel conflict - Cannibalization (mentioned Jan 10th) ---------------------------------- Co-creation Business Model see UTSC's  (mentioned Jan 10)  o Maggie Peng, Jack Tai  ------------------------------------- Competitors  (Jan 17) o Who is Competition o Competitor Intelligence ----------------------------------- B2B business 2 business (Jan 17) . Supplier Oriented . Buyer Oriented . Intermediary Oriented eBusiness B2B models powerpoint 12 examples B2B Exchanges by Sector Third Party Risks  (Jan 17) & Threats - Outsourcing Risks  (Jan 17)	- dot.com failures (Jan 24) strategies to avoid ----------------------------------- e-Payment Systems o PayPal (mentioned Jan 24) o credit card fraud (read on your own Jan 24) o M-Payment Systems (mentioned Jan 24 - you can earn participation marks by suggesting updates to this unit) -------------------------------------- Domain Names  (Feb 7 to read and view on your own) o marketing strategies o registering a domain o domain scams o domain phishing o domain hacking o domain disputes o domain Verisign issues Domain Name Videos Video 1  intro Video 2 registration / hosting Video 3  TLDs Video 4  mktg strategies Video 6  hacking -------------------------------------- intro 2 m-Commerce  (mentioned Jan 31) (read thoroughly - we will discuss this after the quiz) Mobile &  Wireless business using WWW technology and Humans Video  (watch and make comments on before Feb 14) M-commerce and GPS  (Feb 14) (contains 4+ YouTube videos) (watch, make comments) M-commerce Killer Ap  (Feb 14) location determinant   (Feb 14) location indeterminant (YouTube Video)  (Feb 14) M-technology Bluetooth  (Feb 14) Mobile Marketing	New TechnologiesTrends  o RFID (done also in Dr. McEwen's class CCT109) o Podcasting (done also in Dr. McEwen's class CCT109) o Biometrics o Viral Marketing o Haptic Technology and "Surface Computing" (done also in Dr. McEwen's class CCT109) o QR-codes (done also in Dr. McEwen's class CCT109) ------------------------------------------ women online ------------------------------------------ Security Strategies  o Encryption( Mar ) o Viruses o Scams( Mar) o DNS Attacks ( Mar ) o Spyware o Firewalls o Patches(Mar ) o Hackers( ) o Social Engineering o Honey Pots () o Internal Risk & Threats   Prof. Richardson talking in early March 2011 about class participation marks.	Foreign Distribution - C44 UTSC Supply Chains o Push - Pull Strategy o intranets o extranets ----------------------------------------- Legal Issues (for Mar ) o Privacy Issues (Mar ) o Privacy Violations o Identity Theft o email filtering o Bill C-6 o Bill 88 final thoughts 2010 (can be used in 2012 too) which you can respond to and earn marks up to March 29th 2012 a video to help with your report - discussing how i mark it     How To Do Presentations included video tips general tips and help  witiger.com/tips.htm         tips specific to earning class participation / contribution marks final report can be handed in to Rose Antonio on the last day of the academic term in winter 2012 (Thu Mar 29th) - this way you have some time after your presentation to fix anything
Jan 3rd 2012 Jan 10 Jan 17 GOPST DUE	Jan 24  Jan 31  Quiz 1 (15%) Feb 7 prof away/class online Feb 14	Feb 14 Feb 19-25  Reading Wk 2012 Feb 28 pre-report due Mar 06 Guest Speaker Bilal Jaffery Bell Canada	Mar 6 Mar 13 Quiz 2 (15%) Mar 20 presentations Mar 27 presentations   . Presentation Tips ____________________ Mar 31 - Apr 8th 2012 study Break

 

Course Text (2008, 2009, 2010) Author: W.T.G. Richardson ISBN: 0176439668 Title: Current Issues in Marketing  in the Information Age, 2nd Ed. Publisher: Thomson Nelson