![]() |
MGD 415 / MGT 471 |
| E-Business Strategies | |
| A 4th year
course at the University of Toronto at Mississauga
for the CCIT students this course is listed as MGD 415 for the Management students this is listed as MGT 471 |
|
![]() |
Course
Text
Author: W.T.G. Richardson
|
Tuesday evenings 3:00 pm - 5:00 pm in the new CCIT Bldg. (How the marks are calculated) witiger.com/marks/(to see your marks) |
| Section A | Section B | Section C | Section D |
| PDOC
review
o Planning o Organizing o Directing o Controlling ----------------------------------- Mission Statements ----------------------------------- GOPST o Goal o Objectives o Plans o Strategies o Tactics SWOT analysis in GOPST
----------------------------------- Strategies - Business Models online Video created + added Feb 2nd
- Channel conflict - Cannibalization -------------------------------------- B2B business 2 business . Supplier Oriented . Buyer Oriented . Intermediary Oriented eBusiness B2B models )powerpoint 12 examples B2B Exchanges by Sector
|
- dot.com
failures
strategies to avoid
----------------------------------- e-Payment Systems o PayPal o credit card fraud o M-Payment Systems ----------------------------------- Competitor Intelligence ------------------------------------------ intro 2 m-Commerce (for Feb 9 - read thoroughly) Mobile & Wireless business using WWW technology and Humans Video M-commerce & GPS
M-commerce Killer Ap location determinant
M-technology
Bluetooth
Domain Name Videos
|
New TechnologiesTrends
o RFID o Podcasting o Biometrics o Viral Marketing o Haptic Technology and "Surface Computing" o QR-codes ------------------------------------------ women online ------------------------------------------ Security Strategies o Encryption o Viruses o Scams o DNS Attacks o Spyware o Firewalls o Patches o Hackers o Social Engineering o Honey Pots o Internal Risk & Threats |
Foreign Distribution
- C44 UTSC Supply Chains o Push - Pull Strategy o intranets o extranets ----------------------------------------- Legal Issues o Privacy Issues o Privacy Violations o Identity Theft o email filtering o Bill C-6 o Bill 88
final thoughts 2010
which you can respond to and earn marks up to April 6
|
| Jan x 2011
Jan Jan 1x GOPST DUE |
Jan
2x
Feb 0x.Quiz 1(15%) Feb 9 Feb 1x - 1x Reading Wk 2011 Feb 2x |
Mar
x
Mar x Quiz 2 (15%) Mar 1x |
Mar
2x presentations
Mar 3x final
report can be handed in
|
![]() |
In 2009 April,
Simon and his group (Team anyshirt.ca)
demonstrated a new technology that allows mobile devices to "read" an image, which then allows you to connect to a website. This 2 min video includes dialoque by Prof. Richardson and Simon as to how the T-shirt's QR codes are read and what it means and what are possible applications of this technology. |
![]() |
MGD415 students in April
2009 did a little informal video of their
"final thoughts and comments"
Xian Ze H.,
These people where in the group SingleNoMore about a service that connects singles |
![]() |
Read the newspaper
on a regular basis
Watch my YouTube video to understand why Part 1 www.youtube.com/watch?v=bcuw9bMYgHY
Part 2 www.youtube.com/watch?v=8tXadb6IsKI
|
![]() |
Class Participation marks
clip on YouTube discussing details of how to earn class participation marks 9 MB |
![]() |
Class Participation marks
- how they are calculated clip on YouTube discussing of how i add up the marks each class and for each activity |
![]() |
Projects
Part 1
Physical appearance and layout of projects and reports clip on YouTube discussing the best way to layout projects and reports |
![]() |
Projects
Part 2
Using Mature Language
clip on YouTube discussing the best way to express yourself with "mature" language suitable to college/university students |
| c |
![]() |
Course textbook - required
"Current Issues in Marketing in the Information Age, 2nd Edition" by Prof. Tim Richardson, University of Toronto Publisher: Thomson Nelson Canada ISBN: 0-17-6439668 published Jan 2007 website witiger.com/ecommerce/bookCurrentIsssues2ndEd.htm |
![]() |
Course textbook in 2006
- formerly required "Marketing in the Information
Age"
by Tim Richardson, University of Toronto Publisher: Thomson Nelson Canada ISBN: 0-17-642455-5 website www.witiger.com/universityoftoronto/MGTD06/MGTD06book.htm available in the UTM bookstore first week of Jan 2006 |
UTM student Steven H. in March 2009 sent an email, with attached audio clip to provide some overview comments on what he thought of having taken the course MGD415 Click on his pic to hear the clip in Cantonese |
![]() |
UTM student Sol L. in March 2008 sent an email, with attached audio clip, to provide some overview comments on what he thought of having taken the course MGD415 Click on his pic to hear the clip in Korean |
![]() |
UTM student Wyann L. in April 2008 sent an email, with attached audio clip, to provide some overview comments on what she thought of having taken the course MGD415 Click on her pic to hear the clip in Cantonese, and English |
![]() |
UTM student Simeon K. in April 2008 sent an email, with attached audio clip, to provide some overview comments on what he thought of having taken the course MGD415 Click HERE
for the clip in English,
and HERE for the version in Bulgarian |
| If you are caught
cheating you might receive "0" on the exam, or project, or, you could fail
the course. In some cases for serious cheating offences, students have
been kicked out of the university.
"Most students know when
they are cheating. And most students know they cannot copy out someone
else’s words without putting those words in quotation marks and noting
the source. But plagiarism is much more than simply stealing words; plagiarism
includes the borrowing of ideas or the expression of ideas. Noting the
origin of ideas is extremely important in an academic environment. Many
instructors in undergraduate classes will explain plagiarism, and how to
avoid committing this offence. If you are ever in doubt about plagiarism,
consult your instructor." www.sa.utoronto.ca/handbook.php?cid=1&sid=2
|
Every Student should read
U of T's policy on Cheating and Plagiarism.
Cheating and Plagiarism are serious offences. Plagarism includes copying any work, that is not your's, and submitting it for grading, without making reference to the fact that it came from another source. Prof. Richardson wishes to remind you that If you "cut and paste" phrases and sentances from the Internet, without using ".", or without saying what URL it came from, this is considered plagarism. If you copy work from another student's website, and submit this for grading, it is also considered cheating, unless you have permission, and say what site it came from. Teachers are trained to catch the most sophisticated and unusual cheating methods - DO NOT try to cheat, there is a very high chance you will be caught. |
|
|
CONTACT I MAIN PAGE I NEWS GALLERY I E-BIZ SHORTCUTS I INT'L BIZ SHORTCUTS I MKTG&BUSINESS SHORTCUTS I TEACHING SCHEDULE |
| . | |
|
MISTAKES
I
TEXTS
USED I
IMAGES
I
RANK
I
DISCLAIMER
I
STUDENT
CONTRIBUTORS I FORMER
STUDENTS I PUBLICATIONS
I TIPS
I |
|
| . |
| Section A | Section B | Section C | Section D |
| Jan 5 2010
Jan 12 Jan 19 GOPST DUE |
Jan
26
Feb 02.Quiz 1(15%) Feb 9 Feb 15 - 19 Reading Wk 2010 Feb 24 ONLINE |
Mar
2
Mar 9 Quiz 2 (15%) Mar 16 |
Mar
23 presentations
Mar 30 no class final report can be handed in Mon April 5th Apr 2 - 7th study Break Apr 8-24 exams |
| Jan 6 2009
Jan 13 Jan 20 OBAMA Jan 27 hand in GOPST assignment in class |
Jan
27
Feb 3 TEST 1 (4:15 - 5:15 pm) Feb 10 Feb 16 - 20 Reading Wk 2009 |
Feb
24
March 3rd March 10 TEST 2 (based on Section B, + some from C) |
March
17 SEO speaker
March 24 March 31 Presentations Presentations April 7 last class April 9 Report Due 16:00 (4pm) outside Rose's office April 10 is Good Friday |
| Jan 8 2008
Jan 15 Jan 22 Jan 22 - hand in GOPST assignment in class |
Jan 29
Feb 05 Test 1 (1 hr.) Feb 12 Feb 18 - 23 Reading Wk 2008 Feb 26 |
March
04 Pre-report due
March 11 Test 2 March 18 (alternate online attendance class) |
March 25
Apr 1 Presentations last class 07th-13th studyweek UTM PROJECT due April 21 |
| Jan 9 2007
Jan 16 Jan 23 |
Jan 30
Feb 06 Test 1 (1 hr.) Feb 13 Feb 19 - 23 Reading Wk 2007 Feb 27 |
March
06 guest speaker: Michael Williams from
wpspay.com
March 06 Pre-report due March 13 Test 2 March 20 no class How To Do Presentations (alternate online attendance class) |
March 27 Presentations
Apr 3 last class 09th-13th studyweek UTM PROJECT due April 3rd 16th-20 exam week UTM NO final exam in MGD415 |
| Jan 4th 2006
Jan 11th Jan 18 |
Jan 25
Feb 1st Test 1 Feb 8th Feb 20 - 24 Reading Wk 2006 |
March
1st
March 8th Test 2 March 15th (alternate online attendance class) March 22nd Pre-report due March 29th |
March 29th
Apr 5 last class 10th-14th studyweek UTM PROJECT due April 5th 17th-21st exam week UTM NO final exam in MGD415 |