SWOT analysis 
o Strengths
o Weaknesses
o Opportunties
o Threats

SWOT analysis in GOPST
-------------------- 
Strategies
- Business Models
(did Jan 8th re-read on your own) 

- Channel conflict
- Cannibalization
----------------------------------
Co-creation Business Model
see UTSC's  (mentioned Jan 8)
 o Maggie Peng, Jack Tai 

-------------------------------------
Competition
o Who is Competition
(updated Jan 9th)
o Types of competition
(added Jan 9th - for Jan 15th)
o Competitor Intelligence
(for Jan 15)
o Competitor Intelligence-Asia
(added Jan 9th - for discussion Jan 15)
-----------------------------------
B2B business 2 business (Jan 22)
. Supplier Oriented
. Buyer Oriented
. Intermediary Oriented
eBusiness B2B models powerpoint 12 examples

-----------------------------------
o e-Payment Systems
o PayPal (needs updating)
o credit card fraud
(read on your own)
o M-Payment Systems
(to be updated for Feb 2013)
--------------------------------------
Domain Names 
(mention in class Feb 5 to read and view on your own)
o marketing strategies
o registering a domain
o domain scams
o domain phishing
o domain hacking
o domain disputes
o domain Verisign issues

Domain Name Videos

Video 1  intro
Video 2 registration / hosting
Video 3  TLDs
Video 4  mktg strategies
Video 6  hacking
--------------------------------------
intro 2 m-Commerce
 (did Feb 5 read thoroughly on your own)
Mobile &  Wireless
business using WWW
technology and Humans Video
 (mentioned Jan 8th, watched in class Feb 5th)

M-commerce and GPS
 (did Feb 12)
(contains 4+ YouTube videos)
(watch, make comments)

M-commerce Killer Ap
 (did Feb 5th)
 

M-technology Bluetooth
 (Feb 12)
Mobile Marketing
-------------------------------------
Feb 18-23 
Reading Wk 2013
-------------------------------------
New TechnologiesTrends 
o RFID
- read on your own to get details)
(done also in Dr. McEwen's
class CCT109)
o Podcasting
(done also in Dr. McEwen's
class CCT109)
o Biometrics
- work into your project
o Viral Marketing
(began Feb 12)
(do something viral, or make a plan for a viral situation for your project

o Haptic Technology and "Surface Computing"
(done also in Dr. McEwen's
class CCT109)
(read on your own)
.
o QR-codes
(done also in Dr. McEwen's
class CCT109)

o Augmented Reality
(added March 30, 2012)
---------------------------------------
women online
(not updated since 2009)
------------------------------------------
Risk and Threat Assessment
Risk and Threat for I.T.
o Intro - fundamentals
(did Feb 26)
.
o Types of attacks(Feb 26)
o Internal Risk & Threats(Feb 26)
o Third Party Risks(Feb 26)
o Outsourcing Risks(Feb 26)
o Privacy Issues(Mar 5)
o Privacy Issues-Social Media
o Privacy Violations
o Identity Theft
(the ID theft page includes many interesting student videos)

Responding (Feb 26)
o Deterrence(Feb 26)
o Countermeasures(Feb 26)
o email filtering(Feb 26)

Security Strategies 
(read as many of these, thoroughly, as you can)
o Encryption(Feb 26)
o Viruses
o Scams (Feb 26)
o DNS Attacks
o Spyware(Mar 5)
o Firewalls(Feb 26)
o Patches - video
o Hackers(Mar 5)
o Social Engineering(Mar 5)
o Honey Pots(Feb 26)
 
 

which you can respond to and earn marks up to March 29th 2013

a video to help with your report
- discussing how i mark it

How To Do Presentations
(Mar 19)
included video tips

Prof. Richardson talking in early March 2011 about class participation marks.

general tips and help
 witiger.com/tips.htm

tips specific to earning class participation / contribution marks

final report can be handed in to Rose Antonio on the last day of the academic term in winter 2012 (Thu Mar 29th) - this way you have some time after your presentation to fix anything
 
 

Mar 26 1st group	Josh, Heba, Ulana, Delaaney
Mar 26 2nd group	Kwang, Sam, Randheer, Tanmay
Mar 26 3rd group	Syed, Hassan K, Hassan W
Apr 2nd 1st group	Karlo, Ermir, Patrick L,
Apr 2nd 2nd group	Blake, Leslie, Patrick M,Pauline
Apr 2nd 3rd group	Hamna, Aanchal, Tim, Ravi

Final Group Project 
Details 2013
Hand in report April 5th by 4pm
.
Presentation Tips

Author: W.T.G. Richardson
ISBN: 0176439668
Title: Current Issues in Marketing 
in the Information Age, 2nd Ed.
Publisher: Thomson Nelson