MGD 415 / MGT 471
E-Business Strategies
A 4th year course at the University of Toronto at Mississauga 
for the CCIT students this course is listed as MGD 415
for the Management students this is listed as MGT 471
For the section(s) taught by Prof. W. Tim G. Richardson
http://www.witiger.com/ecommerce/bookCurrentIsssues2ndEd.htm Course Text

Author: W.T.G. Richardson
ISBN: 0176439668
Title: Current Issues in Marketing 
in the Information Age, 2nd Ed.


Tuesday evenings 3:00 pm - 5:00 pm in the new CCIT Bldg. 
http://www.witiger.com/universityoftoronto/MGTD06/gradingMGTD06.htm
 (How the marks are calculated)
witiger.com/marks/(to see your marks)

Final Group Project Details 2009
 

last updated 2010 Aug 24 MARKS
  U of T snow line for UofT, UTM and UTSC 416-978-7669
Section A Section B Section C Section D
PDOC review
o Planning
o Organizing
o Directing
o Controlling
-----------------------------------
Mission Statements
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GOPST 
o Goal
o Objectives
o Plans
o Strategies
o Tactics
SWOT analysis in GOPST
http://www.youtube.com/watch?v=yPCV6gTi1D4
-----------------------------------
Strategies
- Business Models  online
Video created + added Feb 2nd
http://www.youtube.com/watch?v=2IJ9JX9FMno
- Channel conflict
- Cannibalization
--------------------------------------
B2B business 2 business
. Supplier Oriented
. Buyer Oriented
. Intermediary Oriented 
eBusiness B2B models )powerpoint 12 examples

B2B Exchanges by Sector
Third Party Risks
& Threats
- Outsourcing Risks 
 

- dot.com failures 
strategies to avoid
http://www.youtube.com/watch?v=PGh7YGx1hUg
-----------------------------------
e-Payment Systems
o PayPal
o credit card fraud
o M-Payment Systems
-----------------------------------
Competitor Intelligence
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intro 2 m-Commerce
(for Feb 9 - read thoroughly)
Mobile &  Wireless
business using WWW
technology and Humans Video

M-commerce & GPS 
(contains 4+ YouTube videos)
(watch, make comments)

M-commerce Killer Ap

location determinant
location indeterminant
(YouTube Video)

M-technology Bluetooth
Mobile Marketing
-----------------------------------------
Domain Names 
o marketing strategies
o registering a domain
o domain scams
o domain phishing
o domain hacking
o domain disputes
o domain Verisign issues

Domain Name Videos
http://www.witiger.com/ecommerce/domainnamesregister.htm
Video 1  intro
Video 2 registration / hosting
Video 3  TLDs
Video 4  mktg strategies
Video 6  hacking

New TechnologiesTrends 
o RFID 
o Podcasting
o Biometrics
o Viral Marketing
o Haptic Technology and "Surface Computing"
o QR-codes
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women online
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Security Strategies 
o Encryption
o Viruses
o Scams
o DNS Attacks
o Spyware
o Firewalls
o Patches
o Hackers
o Social Engineering
o Honey Pots
o Internal Risk & Threats
Foreign Distribution
- C44 UTSC
Supply Chains
o Push - Pull Strategy
o intranets
o extranets
-----------------------------------------
Legal Issues
o Privacy Issues
o Privacy Violations
o Identity Theft
o email filtering
o Bill C-6
o Bill 88



final thoughts 2010
http://www.youtube.com/watch?v=h_OrwsDNPQc
which you can respond to and earn marks up to April 6

http://www.youtube.com/watch?v=u2jr24LdYT0
a video to help with your report
- discussing how i mark it



 

How To Do Presentations
included video tips

Jan x 2011
Jan 
Jan 1x GOPST DUE 
Jan 2x 
Feb 0x.Quiz 1(15%)
Feb 9
Feb 1x - 1x Reading Wk 2011
Feb 2x
Mar x
Mar x Quiz 2 (15%)
Mar 1x
Mar 2x presentations
Mar 3x

final report can be handed in 
.
Presentation Tips
____________________
Apr x - xth study Break
Apr x-2x exams

class dates are subject to change due to weather and other circumstances
m
dm
http://www.youtube.com/watch?v=XcLmGwumOyM In 2009 April, Simon and his group (Team anyshirt.ca) 
click to view larger

demonstrated a new technology that allows mobile devices to "read" an image, which then allows you to connect to a website. This 2 min video includes dialoque by Prof. Richardson and Simon as to how the T-shirt's QR codes are read and what it means and what are possible applications of this technology.

xxx
http://www.youtube.com/watch?v=havBwqHcKc4&feature=related MGD415 students in April 2009 did a little informal video of their 

"final thoughts and comments"
 youtube.com/watch?v=havBwqHcKc4&feature=related

Xian Ze H., 
Victor L., 
Amy M., 
Daniel C., 
Flora T. and 
Sam C.

These people where in the group SingleNoMore about a service that connects singles

d
click to see the team This was the team "Club Quest" from MGD415 in April 2009 at UTM

There's "group pics" with the prof after the presentation, and then there are GROUP PICS with a whole team including outside DJs, models, bouncers, other students used as VIPs, champagne glasses, furniture brought in. etc. etc. - this was a great presentation with some of the highest "production value" I have seen in 11 years

I appreciated the time and effort that went in to planning and carrying out this event - the fact that they pulled it off with no major problems was bonus.

dd
click to view some drunken students holding the prof hostage for marks WTGR with "some of the guyz"

MGD415 students from 2008 and 2009 at the CCIT Gala April 2009

The CCIT Gala is a major UTM event in April each year and if you haven't attended, you should definitely plan to go in your 4th year, and many students go in 3rd year as well.

dd
http://www.youtube.com/watch?v=bcuw9bMYgHY Read the newspaper on a regular basis

Watch my YouTube video to understand why

Part 1 www.youtube.com/watch?v=bcuw9bMYgHY
(why this helps you in class, and in job hunting)

Part 2 www.youtube.com/watch?v=8tXadb6IsKI
( a story abut how I made money on the stock market cause I read the newspaper and learned about a particular company)

m
 
http://www.youtube.com/watch?v=xRrPMWWENhM Class Participation marks
 

clip on YouTube discussing details of how to earn class participation marks

9 MB

www.youtube.com/watch?v=xRrPMWWENhM

sd
http://www.youtube.com/watch?v=wCxYyI_iWj0 Class Participation marks
- how they are calculated

clip on YouTube discussing of how i add up the marks each class and for each activity

sd
 
http://www.youtube.com/watch?v=LxguksrUZfk Projects Part 1

Physical appearance and layout of projects and reports

clip on YouTube discussing the best way to layout projects and reports

24 MB
 www.youtube.com/watch?v=LxguksrUZfk


 
http://www.youtube.com/watch?v=B7e9WSnC0Tk Projects Part 2

Using Mature Language 
in writing reports and projects

clip on YouTube discussing the best way to express yourself with "mature" language suitable to college/university students

 www.youtube.com/watch?v=B7e9WSnC0Tk

ff
c

 
 
 
Course textbook - required
"Current Issues in Marketing in the Information Age, 2nd Edition"
by Prof. Tim Richardson, University of Toronto
Publisher: Thomson Nelson Canada
ISBN: 0-17-6439668 published Jan 2007
website witiger.com/ecommerce/bookCurrentIsssues2ndEd.htm
ch
click Course textbook in 2006 - formerly required "Marketing in the Information Age"
by Tim Richardson, University of Toronto 
Publisher: Thomson Nelson Canada
ISBN: 0-17-642455-5 
website www.witiger.com/universityoftoronto/MGTD06/MGTD06book.htm
available in the UTM bookstore first week of Jan 2006
ch 27
 


UTM student Steven H. in March 2009 sent an email, with attached audio clip to provide some overview comments on what he thought of having taken the course MGD415

Click on his pic to hear the clip in Cantonese

d
http://people.senecac.on.ca/tim.richardson/audio/audioMGD415commentKorean.mp3
UTM student Sol L. in March 2008 sent an email, with attached audio clip, to provide some overview comments on what he thought of having taken the course MGD415

Click on his pic to hear the clip in Korean

d
http://people.senecac.on.ca/tim.richardson/audio/audioMGD415WyannLeung.wav

UTM student Wyann L. in April 2008 sent an email, with attached audio clip, to provide some overview comments on what she thought of having taken the course MGD415

Click on her pic to hear the clip in Cantonese, and English

ddd
http://people.senecac.on.ca/tim.richardson/audio/audioMGD415commentKorean.mp3

UTM student Simeon K. in April 2008 sent an email, with attached audio clip, to provide some overview comments on what he thought of having taken the course MGD415

Click HERE for the clip in English, 
 

and HERE for the version in Bulgarian

If you are caught cheating you might receive "0" on the exam, or project, or, you could fail the course. In some cases for serious cheating offences, students have been kicked out of the university.

"Most students know when they are cheating. And most students know they cannot copy out someone else’s words without putting those words in quotation marks and noting the source. But plagiarism is much more than simply stealing words; plagiarism includes the borrowing of ideas or the expression of ideas. Noting the origin of ideas is extremely important in an academic environment. Many instructors in undergraduate classes will explain plagiarism, and how to avoid committing this offence. If you are  ever in doubt about plagiarism, consult your instructor."  www.sa.utoronto.ca/handbook.php?cid=1&sid=2
 

Every Student should read U of T's policy on Cheating and Plagiarism.
Cheating and Plagiarism are serious offences.

Plagarism includes copying any work, that is not your's, and submitting it for grading, without making reference to the fact that it came from another source. 

Prof. Richardson wishes to remind you that If you "cut and paste" phrases and sentances from the Internet, without using ".", or without saying what URL it came from, this is considered plagarism. If you copy work from another student's website, and submit this for grading, it is also considered cheating, unless you have permission, and say what site it came from.

Teachers are trained to catch the most sophisticated and unusual cheating methods - DO NOT try to cheat, there is a very high chance you will be caught.

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witiger.com
  CONTACT I MAIN PAGE I NEWS GALLERY I E-BIZ SHORTCUTS I INT'L BIZ SHORTCUTS I MKTG&BUSINESS SHORTCUTS I TEACHING SCHEDULE
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  MISTAKES I TEXTS USED I IMAGES I RANK I DISCLAIMER I STUDENT CONTRIBUTORS I FORMER STUDENTS I PUBLICATIONS I TIPSfor those On The Level who believe in faith, hope and charity
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Section A Section B Section C Section D
Jan 5 2010
Jan 12
Jan 19 GOPST DUE 
Jan 26 
Feb 02.Quiz 1(15%)
Feb 9
Feb 15 - 19 Reading Wk 2010
Feb 24 ONLINE
Mar 2
Mar 9 Quiz 2 (15%)
Mar 16
Mar 23 presentations
Mar 30 no class
final report can be handed in Mon April 5th
Apr 2 - 7th study Break
Apr 8-24 exams
Jan 6 2009
Jan 13
Jan 20 OBAMA
Jan 27 hand in GOPST assignment in class
Jan 27
Feb 3 TEST 1 
(4:15 - 5:15 pm)
Feb 10
Feb 16 - 20 Reading Wk 2009
Feb 24
March 3rd
March 10 TEST 2
(based on Section B, + some from C)
March 17 SEO speaker
March 24
March 31 Presentations
Presentations
April 7 last class
April 9 Report Due
16:00 (4pm) outside Rose's office
April 10 is Good Friday
Jan 8 2008
Jan 15
Jan 22
Jan 22 - hand in GOPST assignment in class
Jan 29
Feb 05 Test 1 (1 hr.)
Feb 12
Feb 18 - 23 Reading Wk 2008
Feb 26
March 04 Pre-report due
March 11 Test 2 
March 18 (alternate online attendance class)
March 25 
Apr 1 Presentations
last class
07th-13th studyweek UTM
PROJECT due April 21
Jan 9 2007
Jan 16
Jan 23
Jan 30
Feb 06 Test 1 (1 hr.)
Feb 13
Feb 19 - 23 Reading Wk 2007
Feb 27
March 06 guest speaker: Michael Williams from wpspay.com
March 06 Pre-report due
March 13 Test 2
March 20 no class
How To Do Presentations
(alternate online attendance class)
March 27 Presentations
Apr 3 last class
09th-13th studyweek UTM
PROJECT due April 3rd
16th-20 exam week UTM
NO final exam in MGD415
Jan 4th 2006
Jan 11th 
Jan 18 
Jan 25
Feb 1st Test 1
Feb 8th
Feb 20 - 24 Reading Wk 2006
March 1st 
March 8th Test 2
March 15th 
(alternate online attendance class)
March 22nd Pre-report due
March 29th
March 29th
Apr 5 last class
10th-14th studyweek UTM
PROJECT due April 5th
17th-21st exam week UTM
NO final exam in MGD415
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