",
if you learned something "useful and interesting", no need to thank me,
I love teaching and I get well paid for this - just pass it on
 |
MGD 415 / MGT 471 |
| E-Business Strategies | |
| A 4th year
course at the University of Toronto at Mississauga
for the CCIT students this course is listed as MGD 415 for the Management students this is listed as MGT 471 |
|
 |
Course
Text
Author: W.T.G. Richardson
|
Tuesday evenings 4:00 pm - 6:00 pm in the new CCIT Bldg. 
(How the marks are calculated) witiger.com/marks/(to see your marks) |
| Section A | Section B | Section C | Section D |
| PDOC
review
o Planning o Organizing o Directing o Controlling ----------------------------------- Mission Statements ----------------------------------- GOPST o Goal o Objectives o Plans o Strategies o Tactics ----------------------------------- Strategies - Business Models online - Channel conflict - Cannibalization -------------------------------------- B2B business 2 business . Supplier Oriented
B2B Exchanges by Sector
|
- dot.com
failures
strategies to avoid failures - video ----------------------------------- e-Payment Systems o PayPal o credit card fraud o M-Payment Systems ----------------------------------- Competitor Intelligence ------------------------------------------ intro 2 m-Commerce Mobile & Wireless business using WWW M-commerce & GPS M-commerce Killer Ap location determinant location indeterminant M-technology Bluetooth ----------------------------------------- Domain Names o registering a domain o marketing strategies o domain scams o domain phishing |
New TechnologiesTrends
o RFID o Podcasting o Biometrics o Viral Marketing o Haptic Technology and "Surface Computing" ------------------------------------------
|
Foreign Distribution
- C44 UTSC Supply Chains o Push - Pull Strategy o intranets o extranets ----------------------------------------- Legal Issues o Privacy Issues o Privacy Violations o Identity Theft o email filtering o Bill C-6 o Bill 88 |
| Jan 5 2010 | . | . | . |
 |
MGD415 students in April
2009 did a little informal video of their
"final thoughts and comments"
Xian Ze H.,
These people where in the group SingleNoMore about a service that connects singles |
 |
This was the team "Club
Quest" from MGD415 in April 2009 at UTM
There's "group pics" with the prof after the presentation, and then there are GROUP PICS with a whole team including outside DJs, models, bouncers, other students used as VIPs, champagne glasses, furniture brought in. etc. etc. - this was a great presentation with some of the highest "production value" I have seen in 11 years I appreciated the time and effort that went in to planning and carrying out this event - the fact that they pulled it off with no major problems was bonus. |
 |
WTGR with "some of the guyz"
MGD415 students from 2008 and 2009 at the CCIT Gala April 2009 The CCIT Gala is a major UTM event in April each year and if you haven't attended, you should definitely plan to go in your 4th year, and many students go in 3rd year as well. |
 |
Read the newspaper
on a regular basis
Watch my YouTube video to understand why Part 1 www.youtube.com/watch?v=bcuw9bMYgHY
Part 2 www.youtube.com/watch?v=8tXadb6IsKI
|
 |
Class Participation marks
clip on YouTube discussing details of how to earn class participation marks 9 MB |
 |
c
Projects Part 1 Physical appearance and layout of projects and reports clip on YouTube discussing the best way to layout projects and reports 24 MB
|
 |
c
Projects Part 2 Using Mature Language
clip on YouTube discussing the best way to express yourself with "mature" language suitable to college/university students |
| c |
 |
Course textbook - required
"Current Issues in Marketing in the Information Age, 2nd Edition" by Prof. Tim Richardson, University of Toronto Publisher: Thomson Nelson Canada ISBN: 0-17-6439668 published Jan 2007 website witiger.com/ecommerce/bookCurrentIsssues2ndEd.htm |
 |
Course textbook in 2006
- formerly required "Marketing in the Information
Age"
by Tim Richardson, University of Toronto Publisher: Thomson Nelson Canada ISBN: 0-17-642455-5 website www.witiger.com/universityoftoronto/MGTD06/MGTD06book.htm available in the UTM bookstore first week of Jan 2006 |
UTM student Steven H. in March 2009 sent an email, with attached audio clip to provide some overview comments on what he thought of having taken the course MGD415 Click on his pic to hear the clip in Cantonese |
 |
UTM student Sol L. in March 2008 sent an email, with attached audio clip, to provide some overview comments on what he thought of having taken the course MGD415 Click on his pic to hear the clip in Korean |
 |
UTM student Wyann L. in April 2008 sent an email, with attached audio clip, to provide some overview comments on what she thought of having taken the course MGD415 Click on her pic to hear the clip in Cantonese, and English |
 |
UTM student Simeon K. in April 2008 sent an email, with attached audio clip, to provide some overview comments on what he thought of having taken the course MGD415 Click HERE
for the clip in English,
and HERE for the version in Bulgarian |
| If you are caught
cheating you might receive "0" on the exam, or project, or, you could fail
the course. In some cases for serious cheating offences, students have
been kicked out of the university.
"Most students know when
they are cheating. And most students know they cannot copy out someone
else’s words without putting those words in quotation marks and noting
the source. But plagiarism is much more than simply stealing words; plagiarism
includes the borrowing of ideas or the expression of ideas. Noting the
origin of ideas is extremely important in an academic environment. Many
instructors in undergraduate classes will explain plagiarism, and how to
avoid committing this offence. If you are ever in doubt about plagiarism,
consult your instructor." www.sa.utoronto.ca/handbook.php?cid=1&sid=2
|
Every Student should read
U of T's policy on Cheating and Plagiarism.
Cheating and Plagiarism are serious offences. Plagarism includes copying any work, that is not your's, and submitting it for grading, without making reference to the fact that it came from another source. Prof. Richardson wishes to remind you that If you "cut and paste" phrases and sentances from the Internet, without using ".", or without saying what URL it came from, this is considered plagarism. If you copy work from another student's website, and submit this for grading, it is also considered cheating, unless you have permission, and say what site it came from. Teachers are trained to catch the most sophisticated and unusual cheating methods - DO NOT try to cheat, there is a very high chance you will be caught. |
| Groups 2009 | Members | Presentation Dates |
| Group 1 Day 1
DONE CaRing RFID product |
Atalia
De Filippis Sapojnikov Tandan Vanthaliwala |
March
31
20 minutes
|
| d |
16:30 - 16:40
break - professor evaluation and change groups
|
|
| Group 2 Day 1
DONE P.A.M. Personal Automated Menu |
Brar
Delina Gu Ho Sodhi |
March
31
20 minutes
|
|
17:00 - 17:10
break - professor evaluation and change groups
|
||
| Group 3 Day 1
DONE SingleNoName.net |
Chen M D
Chen S Y Han Liu Malley |
March
31
20 minutes
|
| d |
17:30
- 17:40 break - professor evaluation and change groups
|
|
|
||
| professor evaluation after the class | ||
| Group 4 Day 2
DONE Club Quest |
Elezi
Georgie Hong Smith Wu |
April
7
20 minutes
|
| d |
16:30 - 16:40
break - professor evaluation and change groups
|
|
| Group 5 Day 2
DONE Team Anyshirt |
Katter
Klimowicz Labedzki Sutherland |
April
7
20 minutes
|
| d |
17:00 - 17:10
break - professor evaluation and change groups
|
|
| Group 6 Day 2
DONE LHRC Logitech Harmony Remote Control group |
Doyle
Prakash Russo Sabih Soltan |
April
7
20 minutes
|
|
|
CONTACT I MAIN PAGE I NEWS GALLERY I E-BIZ SHORTCUTS I INT'L BIZ SHORTCUTS I MKTG&BUSINESS SHORTCUTS I TEACHING SCHEDULE |
| . | |
MISTAKES
I TEXTS
USED I
IMAGES
I RANK
I DISCLAIMER
I STUDENT
CONTRIBUTORS I FORMER
STUDENTS I PUBLICATIONS
I TIPS
I  |
|
| . |
| Section A | Section B | Section C | Section D |
| Jan 6 2009
Jan 13 Jan 20 OBAMA Jan 27 hand in GOPST assignment in class |
Jan
27
Feb 3 TEST 1 (4:15 - 5:15 pm) Feb 10 Feb 16 - 20 Reading Wk 2009 |
Feb
24
March 3rd March 10 TEST 2 (based on Section B, + some from C) |
March
17 SEO speaker
March 24 March 31 Presentations Apr 7 Presentations April 7 last class April 9 Report Due 16:00 (4pm) outside Rose's office April 10 is Good Friday |
| Jan 8 2008
Jan 15 Jan 22 Jan 22 - hand in GOPST assignment in class |
Jan 29
Feb 05 Test 1 (1 hr.) Feb 12 Feb 18 - 23 Reading Wk 2008 Feb 26 |
March
04 Pre-report due
March 11 Test 2 March 18 (alternate online attendance class) |
March 25
Apr 1 Presentations last class 07th-13th studyweek UTM PROJECT due April 21 |
| Jan 9 2007
Jan 16 Jan 23 |
Jan 30
Feb 06 Test 1 (1 hr.) Feb 13 Feb 19 - 23 Reading Wk 2007 Feb 27 |
March
06 guest speaker: Michael Williams from
wpspay.com
March 06 Pre-report due March 13 Test 2 March 20 no class How To Do Presentations (alternate online attendance class) |
March 27 Presentations
Apr 3 last class 09th-13th studyweek UTM PROJECT due April 3rd 16th-20 exam week UTM NO final exam in MGD415 |
| Jan 4th 2006
Jan 11th Jan 18 |
Jan 25
Feb 1st Test 1 Feb 8th Feb 20 - 24 Reading Wk 2006 |
March
1st
March 8th Test 2 March 15th (alternate online attendance class) March 22nd Pre-report due March 29th |
March 29th
Apr 5 last class 10th-14th studyweek UTM PROJECT due April 5th 17th-21st exam week UTM NO final exam in MGD415 |