Presentation Tips
updated 2008 Apr 07
 
. This page used in the following courses taught by Prof. Richardson
.
MRK 410 / 610 / 619
TCS 301
MRK 264
BIT 801
MGT D06
MGD 415 / MGT 471
FSM 620
.
..
Special features: the Making of the Blinking Dot Presentation - March 2008 UTM
http://www.youtube.com/watch?v=cuV6F5T4HRw In early Feb/March 2008 I (WTGR) had made a special point of advising the students that the upcoming presentations in April better bring it cause "you live in a competitive environment".

Several students in the MGD415 class at the University of Toronto (Mississauga Campus) put on a great presentation - it was named "Blinking Dot" and was about GPS enabled circumstances. Not only did they do a great presentation in class, with lots of role playing, a script and use of several "rich media", they also created a "behind the scenes" video of the making of their presentation - which was the first time anybody had ever done that. Their video was so kewl it has been loaded it up to YouTube and I have made the link here so you can see it and by watching this, have some idea of what is needed to get an "A+" in a class presentation at the 4th yr university level.

,
Special thanks to Justin L., David S., Lester C., Phil H. and Conrad M. for taking the time to make this kewl video with a "mad" soundtrack, your time and efforts are appreciated



1. Appearance

- it is expected that you will consider that students in business and marketing will make presentations "fo real" quite often in your subsequent business/marketing careers. Sometimes these presentations can be short, just a few minutes, or they can be quite long, and involve important circumstances related to business with a "big customer". Whether big or small, you should look professional.
 

NOT like this
When you do a presentation in class - dress nice.

Some students, in the past, have even taken the effort to dress according to a theme.

 

this is too much
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click to view larger If you don't feel like wearing suits or all wearing the same clothing, you can do like MRK264's "Team  Manitoba" who all wore black shirts, then had a little sticky logo they wore on their chest - so it gives the impression they are all on the same team

click left to view larger

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In MRK410 in April 2006, the "pink ladies" asked their professor if he wanted to get "lei'd"
- he agreed 
- evidence to the right
dc
In MRK410 in April 2006, Kyle, Linda and Nikita all wore matching blue T-shirts with their logo, which they had designed themselves

The logo was the same one they used on the storefront part of their group project.

dfvv
In TCS 301 in April 2007, this energetic group did a presentation on a Dog Grooming spa and named it "SPAWS" which is a name they came up with on their own - AND - they then had Golf shirts made up with the SPAWS logo - I was VERY impressed and together with their great powerpoint - they got an A+
click to the left to see the close up of their logo - modelled by Tony and Celine
click to view larger
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"Men in Suits"

For the men in class - NEVER underestimate the effect of going all out and dressing in a dark nice fitting suit.

After all, you'll have to have one when you graduate, might as well wear it for a presentation and impress the prof. and the ladies in the room!

 

Navneet, Rushi and George did a presentation on a carwash for TCS 301 in April 2007 and they looked nice for the presentation - which contributed to their mark of "A"



2. Talking - basically, if you want to do well, practice

Practice saying your lines
Do NOT write out complete sentances to memorize, that is too difficult
Just write out point form comments, and practice turning these point form words into smooth sentances so your delivery looks natural
- the bottom line is that you want to convince the listener that you really know what you are talking about so they will have confidence in you



3. Coordinate - introduce each other in the group
 
click to view This group of lovely ladies in TCS 301 in April 2007 did a .PPT presentation in which they took a bit of extra time to explain who the group is + they showed attractive pics of their faces on the opening slide so it was easy for everyone watching the presentation to attach a name to a face - oh, they got "A" of course

(did I mention this also helps the prof. with marking !! )

- after one person has spoken, make sure the next person is introduced and explain what they will be talking about and why it is important
(this also helps the prof give the right marks to the right people in each group)
- make sure you choose a speaking order that makes sense
- pick a dynamic person with a clear voice for the lead off speaker
- if someone is speaking, let another person advance the slides, or work the overhead, don't make someone do both jobs
- also, a big part of coordination is making sure that what you say makes sense
- have another student, who is NOT in your group listen to the presentation, then after ask them for honest comments,
                - did the intro make sense, did you quickly explain the business situation, etc.



4. Delivery - speak clearly and project your voice to the back of the room

- practice saying difficult words so people know what the term is
- if some terms are new or unusual, write them on the board, or show a slide
- lift your head up when you speak, so not look down at your notes, this causes your voice to drop and makes it hard to hear
 
These people in "Team Yukon" are speaking to points on a map, notice that they are facing out towards the class , NOT facing the map

and also notice the map is large enough that it fills the whole screen so the audience can easily see the features they are pointing to



5. Engage - interact with your audience
- ask questions "How many people have a cell phone that...."
- ask for confirmation "Don't you agree that........"
These attractively and "business-like" dressed ladies from Team "Nova Scotia" in March 2007 did a great job of "engaging" the audience through the time tested and proven techniques of "sex & humour" - as you can see from their slide in the pic to the left

making your audience laugh a little bit can always be helpful in most business presentations because it helps you to be remembered - especially in a highly competitive environment

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Engaging with Enthusiasm

These ladies in the MRK264 class in March 2007 were very enthusiastic in their presentation about a Nightclub.

In the "real world" it is important to appear to be very enthusiastic (even if you don't feel that way) because you need to get the audience strongly interested in your presentation so they'll believe your product is good.

You can do this by moving your arms around in exagerated ways, changing the pitch of your voice, speaking more loudly or softly for emphasis, and moving in the room - walking forward towards the audience or walking sideways on the stage.



6. Respect - I've noticed that your generation uses the word "respect" a lot.
Respect is something that goes both ways, ......
if you want respect, you have to give respect, or do something respectfully to earn such consideration.

For class presentations, I have noticed over the last couple of years that many students in class who are waiting to take their turn presenting, are NOT very respectful to the people presenting, they talk too loudly about their plans for their presentation, they click in a noisy way on the keyboard, they come in late and distract the group presenting at the time.

So, "you' all" need to give each other respect, so
         o be quiet when a group is presenting and
         o show support by asking useful questions and
         o clap nicely at the end if they did a decent job

 


8. Presentation Content

if you are using "death by PowerPoint" by careful to not overload each slide with too much content
- meaning do not put too many words on the slide,
- just a few words - you speak the rest
- if you put too many words on the slide, the audience will start reading ahead and won't listen to you



9. Time considerations

Are you Late - sometimes students come late on the day of a presentation.(stuff happens)
- do NOT arrive late - therefore, come to class 5 or 10 minutes early that day to make sure you are not late
- if you do, wait outside the classroom, do NOT (unless a truly medical emergency) walk in and interupt the presentation (even if it your group)
- just wait outside til the group is finished

In most cases, the students who are late are worried about what will happen and when they approach the door, burst in and interupt the presentation in progress. This can really "pysche out" the students who are in the middle of a presentation so PLEASE wait outside the door until the presentation is finished, then come in.

If you had a flat tire, or car accident those things are all forgiveable and chances are you'll be given time to compose yourself and present
- what is NOT forgiveable is being rude and interupting others who managed to make it on time.

Crunched for Time!
- during the presentation it might be necessary for you to speed up due to too many groups presenting in a particular class
- speeding up the presentation does NOT mean talking faster - just simply skip content
- yes, you can just skip over things and simply say "more detail is on...."
- so if you have to go faster, don't read 6 points on a screen quickly, simply say "we have 6 points, I'll talk about the most important 2"
- remember in the "real world" you usually make an impression in the first 30-90 seconds so going longer than 5 or 7 minutes is risky unless it is very interesting
- you have to create that interest in the very beginning and............. once you made your good points, STOP---- don't go on a lot further and risk boring people
- keep in mind many students "over prepare" meaning they found a lot of information and want to speak about all of it - this is not necessary
- just speak about the kewl and interesting things - the rest of it can go in your report


10. lastly, leave the professor, with the impression that in the process of planning and carrying out this presentation you learned something, and leave the student audience with the impression that they learned something "useful and interesting"


check also  www.aresearchguide.com/3tips.html

10 Tips For Successful Public Speaking  http://www.toastmasters.org/tips.asp
 
 
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