PDOC
The Marketing Management Process
  • Planning
  • Directing (Leading)
  • Organizing
  • Controlling
this page last updated 2012 Oct 3
 
. This page used in the following courses taught by Prof. Richardson
.
MRK 106
CCT 322
MGTC41
BUS 106
BUS 203
.
...
 
The Marketing Management Process Traditonal business management and marketing management textbooks talk about the main functions of management as being
  • Planning
  • Directing (Leading)
  • Organizing
  • Controlling
  •  - n
    The Marketing Management Process


     - note, some marketing / business textbooks use a 5th term Staffing, however other texts consider "staffing" to be part of Directing
    .
     
    http://www.youtube.com/watch?v=rJfkQ-YDMxM&list=UUAtk_NQTEd9jP4hEI6lPUHA&index=4&feature=plcp or, as famous  Comedian "Oliver" says "I run tings, tings nah run me"

    He doesn't allow his employees to take a "vote", he tells them what to do

    Some managers in some types of situations (were they are clearly THE BOSS) have to just... make a decision.

    Other managers, such as managers of IT workers don't really "boss", rather they give suggestions and facilitate access to resources since the IT workers don't need much direction - they are highly skilled and know what to do without a supervisor getting in the way.


     
     
    note the 11th edition of this text just discusses
    1. planning
    2. directing
    3. controlling
     - n
    note the 6th edition of this text discusses
    1. planning
    2. organizing
    3. leading (instead of the term "directing")
    4. controlling
     - n

    Seneca
    custom pub
    .
    Nickels 7th Edition
    note this special edition for BUS106 taught at Seneca
    based on the Nickels Book Understanding Canadian Business 7th Edition
    uses the terms
    1. planning
    2. organizing
    3. leading (instead of the term "directing")
    4. controlling
     - n
     
     
     
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