• Planning
• Directing (Leading)
• Organizing
• Controlling

The Marketing Management Process p. 27 11th edition, Wong
- or, as famous  Comedian "Oliver" says "I run tings, tings nah run me"
PDOC

• Planning
• developing the Mission Statement
• figuring out what the company has to do to achieve the goals
• developing GOPST
• Goals
• Objectives
• Plans
• Strategies
• Tactics
• and knowing how to match the company resource so you can do the things you need
• planning usually done by presidents and sr. vice presidents 
• Directing (Leading)
• basically, bossing people around so they do the right thing
• Training, evaluation, firing
• Communicating expectations
• influencing people's behavior through motivation, communication, group dynamics, leadership and discipline
• Organizing 
• (organizing is not mentioned in the text but it is commonly considered among marketing courses as one of the functions of marketing management)
• Identifying and establishing jobs, positions, and chain of command
• establishing the internal organizational structure of the organization
• Controlling
• checking to see if things done right, and, if not, give commands to control things
• taking corrective or preventive action as necessary

 - note, some marketing textbooks use a 5th term Staffing, however other texts consider "staffing" to be part of Directing