|INTRODUCTION||This unit was
created in October 2012 when Prof. Bob Carroll spoke briefly in Prof. Tim
Richardson's MGTC41 Strategy class at University of Toronto (Scarborough
Prof. Carroll used a paper
from Prof. Michael Treacy and Prof. Fred Wiersema which was originally
published in the HBR Harvard Business Review (Jan 1993).
The article is titled
|Prof. Carroll, videod by Prof. Richardson, discussing the intro to the concept of the 3 generic strategies and the paper by Prof. Michael Treacy and Prof. Fred Wiersema published in the HBR|
|Prof. Carroll, (video
by Prof. Richardson), discussing the concept of the
3 generic strategies and the paper by Prof. Michael Treacy and Prof. Fred
Wiersema at a class at U of T Mississauga 2014 Oct 10th
in 2015 Richardson addedd
a paper by Jonathan Byrnes
Customer Intimacy vs. Operations Excellence: Why Not Have Both?
his position by saying
"Several years ago, popular business books trumpeted the importance of focusing your company by choosing a distinct business model. One best-selling book offered these alternatives:
(1) customer intimacy — delivering what specific customers want;
(2) operations excellence — delivering quality, price, and ease of purchase and use; and
(3) product leadership — creating the best products and services.
While strategic focus is an appealing idea, my long experience working with companies on profitability management suggests that there are other dimensions that are much more subtle and powerful."
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