Generic Strategies
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Updated 2015 May 28
 
Competition
Competitor Intelligence  witiger.com/ecommerce/competitorintelligence.htm
Competition witiger.com/ecommerce/competition.htm
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INTRODUCTION This unit was created in October 2012 when Prof. Bob Carroll spoke briefly in Prof. Tim Richardson's MGTC41 Strategy class at University of Toronto (Scarborough Campus)

Prof. Carroll used a paper from Prof. Michael Treacy and Prof. Fred Wiersema which was originally published in the HBR Harvard Business Review (Jan 1993).
 http://www.priconsult.nl/mediapool/77/770108/data/TreacyWiersema.pdf 

The article is titled
"Three paths to market leadership: Customer Intimacy and other value disciplines"
 
WTGR

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http://www.youtube.com/watch?v=QzsuQs-Sbi4 Prof. Carroll, videod by Prof. Richardson, discussing the intro to the concept of the 3 generic strategies and the paper by Prof. Michael Treacy and Prof. Fred Wiersema published in the HBR

 
https://www.youtube.com/watch?v=ehY3bCzzwEU&feature=youtu.be Prof. Carroll, (video by Prof. Richardson), discussing the concept of the 3 generic strategies and the paper by Prof. Michael Treacy and Prof. Fred Wiersema at a class at U of T Mississauga 2014 Oct 10th

https://www.youtube.com
/watch?v=ehY3bCzzwEU&feature=youtu.be

in 2015 Richardson addedd a paper by Jonathan Byrnes
 http://www.fastcompany.com/1745758/customer-intimacy-vs-operations-excellence-why-not-have-both
 
Jonathan Byrnes
Customer Intimacy vs. Operations Excellence: Why Not Have Both?
Byrnes introduces his position by saying
"Several years ago, popular business books trumpeted the importance of focusing your company by choosing a distinct business model. One best-selling book offered these alternatives: 
(1) customer intimacy delivering what specific customers want; 
(2) operations excellence delivering quality, price, and ease of purchase and use; and 
(3) product leadership creating the best products and services.

While strategic focus is an appealing idea, my long experience working with companies on profitability management suggests that there are other dimensions that are much more subtle and powerful."

Byrnes explains
"It turns out that the best way to secure and grow a key customer relationship is to integrate your operations with those of your customer in a highly individualized and effective way. "


 
 
 
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