This page is for the convenience
of students in Prof. Tim Richardson's e-commerce classes.
It contains a collection of info and links regarding some of the marketing issues relevant to domain names.
page last updated 2010 Feb 19
|Video Intro to Domain Names||Video - Domain Name
|Video - How to register
|Video - Choosing
a Domain Name
|Video - Domain
Names Security and
|this unit is
in the text
"Current Issues in Marketing in the Information Age, 2nd. Edition"
247 - 252
|scams and problems||witiger.com/ecommerce/domainnamesscams.htm|
|domain name hacking||witiger.com/ecommerce/hackingexample.htm|
used in the following courses taught by Prof. Richardson
Guest Speaker in
CCT 322 in 2008
|When it comes to the subject
of "naming" companies, brands and subsidiaries, along with the selection
of words to use for Domain Names - one of the most "famous" experts in
the field is Canada's own Naseem Javed. www.abcnamebank.com/Bio2.htm
Raised in India, Naseem has made his home in Canada for several decades
and runs a well known business www.abcnamebank.com
out of offices in Toronto and New York.
One of the recent articles
Naseem has written about naming issues and domain names is available here
on the ecommercetimes.com site
|Naseem Javeed||"The Golden Keys of E-commerce"
"Today, in order to have
a commanding e-commerce presence with universal access, domain names must
be treated like very special golden keys. Without an effective domain name,
the entire exercise of Internet-centric commerce becomes almost useless."
"Domain management strategies have in fact become ultra-sophisticated, and they are among the most valuable components of any ambitious corporation's strategy for building digital branding Email Marketing Software - Free Demo assets and intellectual property.
Domain names are no longer small issues to be handled by the logo-centric, slogan-happy agencies or Web-tech teams. They now demand powerful strategic, boardroom-level discussions and a commanding knowledge of global domain registration laws and search engine visibility rules."
Oct 2007 - Prof. Richardson spoke w Naseem by phone about guest lecturing in D06 but unfortunately he'll be travelling for the next 6 weeks.
||The Google Test
"The hyper-visibility of
a universal cyber-name is the main issue. A quick search on Google is an
instant test of any name's visibility. To appear on the top or on the first
page is the most sought-after position, but only an extremely small percentage
can achieve this as most names are poorly structured and remain buried
by massive duplication."
The Google Test
In the context of picking a name, the Google test can also be conducted to ascertain if the word is used in a different way in any other languages, or situations, which may cause some confusion with the purpose of the new domain you are selecting.
|Unique Domain Name
Chpt 8, page 224 The Internet Marketing Plan by Kim Bayne
"One of the biggest areas
of corporate identity confusion on the Internet is in the area of domain
names ... domain name confusion can be the source of lost revenue or a
damaged reputation for many organizations"
If the name you want is already taken as a domain, think of a solution name that people can remember, such as www.earache.com if you're into noise.
|Tom Siebel writing
in his book Cyber Rules makes a particular point of explaining the
importance of developing awareness of the URL/Domain name. Siebel says
"the name of the game right now is not revenue, but exposure ... many internet
experts say that the battles for name recognition will be won and lost
over the next three years [1999-2002] because the greatest growth in the
user base will occur during this time as more and more customers turn to
Therefore it is critical to "lock in" customer awareness of key words and phrases in order to build loyalty and catch the tip of the wave of the early momentum
|In Chapter 4 of Siebel's
book, there is an interesting section titled "Who owns your company's name"
Siebel recounts the story
|Not everybody is trying
to obtain all the names relevant to their business and hoard this for future
use. A Reuters story in the summer of 2000 noted that giant consumer products
company, Procter and Gamble had decided
to sell off some names they were no longer going to use and P?G was going
to sell these names through an auction process to the highest bidder.
Some examples of the names
they were selling were
Interestingly, a Dr. Proctor, who spells his name slightly differently, owns the domain www.proctorandgamble.com and on his sight makes comment about how procterandgamble.com poached a large number of domain names many years ago - but they forgot about misspellings !!
For a very interesting perspective
on P&G's collection of names, you could have read the critique at www.proctorandgamble.com/pgurls.htmby
Dr.Peter H. Proctor but the URL is no longer active
||"Web Site Naming Issues"
page 309 in the Schneider/Perry book
"Obtaining identifiable names
to use for branded products on the web can be just as important as ensuring
legal trademark protection for an existing brand investment".
On the ICANN site you can view the FAQ about Domains and this should address most questions
||"Domains are for the international audience and global customer base, and companies should avoid serious language issues, such as translations or foreign connotations that may be embarrassing to the company or confusing to customers. Cyber branding is an extremely global phenomenon."|
the original list was at
"1. A site called ‘Who Represents’
where you can find the name of the agent
2. Experts Exchange, a knowledge
base where programmers can exchange
3. Looking for a pen? Look no further than Pen Island at www.penisland.net
4. Need a therapist? Try
Therapist Finder at www.therapistfinder.com
5. Then of course, there’s
the Italian Power Generator company…
|6. And now, we have the
Mole Station Native Nursery, based in New South
7. If you’re looking for computer software, there’s always www.ipanywhere.com
(still works in 2008)
8. Welcome to the First Cumming
Methodist Church. Their website is
9. Then, of course, there’s these brainless art designers, and their
whacky website: www.speedofart.com
(still works in 2008)
10. Want to holiday in Lake
Tahoe? Try their brochure website at"
Expired dot-ca names
Expired dot-ca names
Sutton explains "On Dec. 27, 2001, Ottawa-based Internic.ca began publishing a daily tally of expired domains. The 145 that expired range from the professional (itspecialists.ca), to the juvenile (ihateschool.ca) to the downright weird (deadbodies.ca). The back order fee is $75 and Internic.ca president and CEO Rob Hall says he's already received more than a thousand orders. You don't even have to wait until the name has expired to put a back order on it, says Hall. "If the (current owner) does indeed not renew it, we can apply for it the second it becomes available on your behalf." Before now, expired dot-ca names just floated off into the ether. On Jan.17,  dot-ca governing body CIRA (Canadian Internet Registration Authority) will make the first batch of these (approximately 25,000) available for registration"
"There has always been stiff competition for dot-coms, but dot-ca domains have the benefit of being the purview of Canadians. CIRA estimates there are approximately 30 million registered dot-com names in existence, compared to about 260,000 dot-cas. "If you want to start a company or whatever, and you want (to register that name under dot-ca), it may well be available,".
"But just because you put your name down for an expired dot-ca with Internic.ca, that doesn't necessarily mean you're going to get it. There are 90 other CIRA certified dot-ca registrars and any of them can register any dot-ca name once it becomes available."
Permission to quote from Computing Canada given by Joe Tersigni, Publisher, IT Business Group in a May 13th 2005 email. Copies of emails are kept on file in the permissions binder.
|Rory N., student in BCS
555 in Sept 2003, found a story dealing with the problems companies are
having in obtaining expired dot.com names.
Canton explains "Normally when a domain expires or gets deleted, it goes back into the pool of available domains unless the existing registrant renews the registration. Once the domain becomes available, anyone is free to snatch it up. And often there is fierce competition for some of these newly available domains. Several registrars monitor deleted domains daily and, using a variety of models, obtain the desired domain for their customer. Currently, the first registrar to apply for the domain name after it is deleted succeeds in acquiring the name for its customer. The WLS will prevent the domain from going back into the available pool. Under the WLS, only one person can hold a Wait List Subscription on a domain name. Once the domain is dropped, the domain will pass automatically to the person holding the subscription. The WLS business plan anticipates prime names will never drop to the registrar level and that the WLS will account for all names worth competing for. The WLS will have the immediate effect of ending all competition among registrars for dropped or deleted domain names."
David Canton is a lawyer with the high-tech/ e-business practice group at Harrison Pensa, a London-Ontario -based legal services partnership. Permission to quote Canton comes from a Sept 24th 2003 email. Copies of emails are kept in the permissions binder.
the article by Anick Jesdanun
Google's AdSense program would exclude those names so no one can generate advertising revenue from claiming them temporarily, a practice known as "domain name tasting" -- the online equivalent of buying expensive clothes on a charge card only to return them for a full refund after wearing them to a party. "
Betty also queries
If Google uses processes and technology to "kill" domain tasting by causing such sites to rank lower, then this practice will stop because there will be no incentive to do something which will have a negative consequence for SEO - like "word stuffing" in 1999 and 2000.
the March 7th 2008 article
by Theodore F. di Stefano explains
Internet author Rick Broadhead said there are a number of reasons we
are seeing this first shift in Internet growth now. "Many of these
names were created during the dot-com boom years and a lot of those sites
have disappeared," he said. "Secondly, there were a lot of people registering
names in that period, because people hoped that someone would come
knocking on their door and offer them a large sum of money to turn over
the domain name. A lot of people also had business ideas that they
were developing and they wanted to get the name for when the business went
forward. Now, a lot of those ideas are not being pursued." And a lot of
those domain names were bought and never used. "
UPDATED Feb 2010 - see http://www.domaintools.com/internet-statistics/ for 2010 Domain Name registration stats
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