| DOMAIN NAMES | |
|
This
page last updated 2008 March 10
(including new info on "domain tasting" - scroll to the bottom)
(including
Simeon's audio clip)
 |
this unit is
in the text
"Current Issues in Marketing in the Information Age, 2nd. Edition" on page 247 - 252 |
| see also witiger.com/ecommerce/domainnamesregister.htm | This is about how to buy a domain with explanations about Domain Registrars |
| see also witiger.com/ecommerce/domainnamesmktg.htm | This is about the marketing issues related to using Domain Names and selecting which name to use |
| see also witiger.com/ecommerce/domainnamesscams.htm | This is about scams, hoaxes and problems related to Domain Name Hijacking and Domain Dispute Resolution |
| see also witiger.com/ecommerce/hackingexample.htm | This is a series of screen captures explaining how Domain Names got hacked, and why it happened |
| see also witiger.com/ecommerce/domainnamephishing.htm | This is specifically about the Domain Name scam called "phishing" |
| see also witiger.com/ecommerce/domainnamedisputes.htm | Concerning domain name disputes
. |
| . | This page
used in the following courses taught by Prof. Richardson
.
|
 |
When it comes to the subject
of "naming" companies, brands and subsidiaries, along with the selection
of words to use for Domain Names - one of the most "famous" experts in
the field is Canada's own Naseem Javed. www.abcnamebank.com/Bio2.htm
Raised in India, Naseem has made his home in Canada for several decades
and runs a well known business www.abcnamebank.com
out of offices in Toronto and New York.
One of the recent articles
Naseem has written about naming issues and domain names is available here
on the ecommercetimes.com site
|
| Naseem Javeed | "The Golden Keys of E-commerce"
ecommercetimes.com/story/59754.html "Today, in order to have
a commanding e-commerce presence with universal access, domain names must
be treated like very special golden keys. Without an effective domain name,
the entire exercise of Internet-centric commerce becomes almost useless."
"Domain management strategies have in fact become ultra-sophisticated, and they are among the most valuable components of any ambitious corporation's strategy for building digital branding Email Marketing Software - Free Demo assets and intellectual property. Domain names are no longer small issues to be handled by the logo-centric, slogan-happy agencies or Web-tech teams. They now demand powerful strategic, boardroom-level discussions and a commanding knowledge of global domain registration laws and search engine visibility rules." Oct 2007 - Prof. Richardson spoke w Naseem by phone about guest lecturing in D06 but unfortunately he'll be travelling for the next 6 weeks. |
Naseem
Javeed
 |
The Google Test
"The hyper-visibility of
a universal cyber-name is the main issue. A quick search on Google is an
instant test of any name's visibility. To appear on the top or on the first
page is the most sought-after position, but only an extremely small percentage
can achieve this as most names are poorly structured and remain buried
by massive duplication."
|
 |
Unique Domain Name
Chpt 8, page 224 The Internet Marketing Plan by Kim Bayne "One of the biggest areas
of corporate identity confusion on the Internet is in the area of domain
names ... domain name confusion can be the source of lost revenue or a
damaged reputation for many organizations"
|
If the name you want is already taken as a domain, think of a solution name that people can remember, such as www.earache.com if you're into noise.
 |
Tom Siebel writing
in his book Cyber Rules makes
a particular point of explaining the importance of developing awareness
of the URL/Domain name. Siebel says "the name of the game right now is
not revenue, but exposure ... many internet experts say that the battles
for name recognition will be won and lost over the next three years [1999-2002]
because the greatest growth in the user base willoccur during this time
as more and more customers turn to online buying"
Therefore it is critical to "lock in" customer awareness of key words and phrases in order to build loyalty and catch the tip of the wave of the early momentum |
| Domain
Names when
|
In Chapter 4 of Siebel's
book, there is an interesting section titled "Who owns your company's name"
Siebel recounts the story
of www.ringlingbrothers.com
|
| Domain
Names . the strategy of holding certain names |
Not everybody is trying
to obtain all the names relevant to their business and hoard this for future
use. A Reuters story in the summer of 2000 noted that giant consumer products
company, Procter ? Gamble had decided
to sell off some names they were no longer going to use and P?G was going
to sell these names through an auction process to the highest bidder.
Some examples of the names
they were selling were
Interestingly, a Dr. Proctor, who spells his name slightly differently, owns the domain www.proctorandgamble.com and on his sight makes comment about how procterandgamble.com poached a large number of domain names many years ago - but they forgot about misspellings !! For a very interesting perspective
on P?G's collection of names, read the critique at
|
Chpt 8
 |
"Web Site Naming Issues"
page 309 in the Schneider/Perry book "Obtaining identifiable names
to use for branded products on the web can be just as important as ensuring
legal trademark protection for an existing brand investment".
|
| Domain
Names ICANN
|
On the ICANN site you can view the FAQ about Domains and this should address most questions |
Naseem
Javeed
 |
"Domains are for the international audience and global customer base, and companies should avoid serious language issues, such as translations or foreign connotations that may be embarrassing to the company or confusing to customers. Cyber branding is an extremely global phenomenon." |
| Really
bad choices for URLs |
the original list was at http://www.nextwebgen.com/2006/08/02/top-10-worst-company-urls/ "1. A site called ‘Who Represents’
where you can find the name of the agent
2. Experts Exchange, a knowledge
base where programmers can exchange
3. Looking for a pen? Look no further than Pen Island at www.penisland.net 4. Need a therapist? Try Therapist Finder at www.therapistfinder.com 5. Then of course, there’s
the Italian Power Generator company…
6. And now, we have the Mole
Station Native Nursery, based in New South
7. If you’re looking for computer software, there’s always www.ipanywhere.com 8. Welcome to the First Cumming
Methodist Church. Their website is
9. Then, of course, there’s
these brainless art designers, and their
10. Want to holiday in Lake
Tahoe? Try their brochure website at"
|
| Expired
dot-ca names
Expired dot-ca names
Expired dot-ca names |
Sutton explains "On Dec. 27, 2001, Ottawa-based Internic.ca began publishing a daily tally of expired domains. The 145 that expired range from the professional (itspecialists.ca), to the juvenile (ihateschool.ca) to the downright weird (deadbodies.ca). The back order fee is $75 and Internic.ca president and CEO Rob Hall says he's already received more than a thousand orders. You don't even have to wait until the name has expired to put a back order on it, says Hall. "If the (current owner) does indeed not renew it, we can apply for it the second it becomes available on your behalf." Before now, expired dot-ca names just floated off into the ether. On Jan.17, [2002] dot-ca governing body CIRA (Canadian Internet Registration Authority) will make the first batch of these (approximately 25,000) available for registration" "There has always been stiff competition for dot-coms, but dot-ca domains have the benefit of being the purview of Canadians. CIRA estimates there are approximately 30 million registered dot-com names in existence, compared to about 260,000 dot-cas. "If you want to start a company or whatever, and you want (to register that name under dot-ca), it may well be available,". "But just because you put your name down for an expired dot-ca with Internic.ca, that doesn't necessarily mean you're going to get it. There are 90 other CIRA certified dot-ca registrars and any of them can register any dot-ca name once it becomes available." Permission to quote from Computing Canada given by Joe Tersigni, Publisher, IT Business Group in a May 13th 2005 email. Copies of emails are kept on file in the permissions binder. |
| Expired
dot-com
names
|
Rory N., student in BCS
555 in Sept 2003, found a story dealing with the problems companies are
having in obtaining expired dot.com names.
.
Canton writes
Canton explains "Normally when a domain expires or gets deleted, it goes back into the pool of available domains unless the existing registrant renews the registration. Once the domain becomes available, anyone is free to snatch it up. And often there is fierce competition for some of these newly available domains. Several registrars monitor deleted domains daily and, using a variety of models, obtain the desired domain for their customer. Currently, the first registrar to apply for the domain name after it is deleted succeeds in acquiring the name for its customer. The WLS will prevent the domain from going back into the available pool. Under the WLS, only one person can hold a Wait List Subscription on a domain name. Once the domain is dropped, the domain will pass automatically to the person holding the subscription. The WLS business plan anticipates prime names will never drop to the registrar level and that the WLS will account for all names worth competing for. The WLS will have the immediate effect of ending all competition among registrars for dropped or deleted domain names." David Canton is a lawyer with the high-tech/ e-business practice group at Harrison Pensa, a London-Ontario -based legal services partnership. Permission to quote Canton comes from a Sept 24th 2003 email. Copies of emails are kept in the permissions binder. |
| Domain
"tasting" |
the article by Anick Jesdanun
explains
Google's AdSense program would exclude those names so no one can generate advertising revenue from claiming them temporarily, a practice known as "domain name tasting" -- the online equivalent of buying expensive clothes on a charge card only to return them for a full refund after wearing them to a party. " Betty explains
Betty also queries
|
| Domain
"tasting" |
WTGR adds
If Google uses processes and technology to "kill" domain tasting by causing such sites ti rank lower, then this practice will stop because there will be no incentive to do something which will have a negative consequence for SEO - like "word stuffing" in 1999 and 2000. |
| Domain
"trading" |
the March 7th 2008 article
by Theodore F. di Stefano explains
|
| Future
Weak? |
.
"The Web Server Survey, completed by Bath, England-based Netcraft, looked at Web server software usage on Internet connected computers, and shows that around 130,000 owners dropped their domains over the last three months. " |
| Future
Weak? |
"Toronto-based Internet author Rick Broadhead said there are a number of reasons we are seeing this first shift in Internet growth now. "Many of these names were created during the dot-com boom years and a lot of those sites have disappeared," he said. "Secondly, there were a lot of people registering names in that period, because people hoped that someone would come knocking on their door and offer them a large sum of money to turn over the domain name. A lot of people also had business ideas that they were developing and they wanted to get the name for when the business went forward. Now, a lot of those ideas are not being pursued." And a lot of those domain names were bought and never used. The Canadian Internet Registration Authority (CIRA) will have released about 20,000 expired .ca Internet domain names in mid-January and, following that, will continue to release expired names daily. CIRA spokesperson Gabriel Ahad said that while the numbers are shrinking, the kind of drop that the Netcraft survey shows is a small percentage decrease. "What this really means … is that the Internet as a means of communications for people and business is maturing," he said. "We are seeing owners of .ca Web sites becoming more educated in Web site management practices. In the past, an organization may have registered 10 names when, over time, they realize they only need one or two. Also, the initial frenzy has turned into a sober second thought and that’s a good thing, because as we become more experienced about use of the Internet, we will see a better use of the Internet." The survey concludes that the primary reason for the drop is a decrease in the number of registered domain names, as the number of domains not renewed exceeds new registrations. "Domains bought during the rampant domain-name speculation of late 1999 are now coming up for two-year renewal, and many are being abandoned," reads the survey which was released in December and was made up of responses from 36,276,252 sites. |
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