search for a KILLER AP
page last updated 2011 Jan 10
|This web page has audio clips - just click on the icon (like the one to the left) and you can hear Prof. Richardson's voice adding additional information to topics on the page.||turn on your speakers to hear audio clips|
used in the following courses taught by Prof. Richardson
"Back in early 2000, mobile
commerce seemed to have sky-high potential. A global survey found that
61 percent of respondents imagined they soon would be using wireless
devices as universal payment tools, and the analysts who compiled the survey
predicted that overall revenue generated by m-commerce would total
US$100 billion in 2003."
Students who read this unit, and participate in the subsequent classroom discussion will;
to have some say on the situation of wireless business and mobile e-commerce
(m-commerce for short). Most of the time (2000-2006) we see articles and
opinions on m-commerce in leading newspapers and e-zines but there are
also trade publications and industry association reports that discuss this
impending tidal wave.
Or, is it just hype.
Is it a case of technology seeking a purpose?
In 2000, 2001 and 2002 there were many articles about m-commerce taking off and it was suggested that in 2003 or 2004 that people who accessed the web through there cellphone could do anything.
We know by 2005 that this did not take place - why?
As we approach early 2007 it appears there are some new "kewl" applications for cell phones, like the ability to take pics and short videos (which is "so 2005...") and in China we have the growing market for mobile phone cartoons !!! - yes China's mobile phone cartoons market size exceeded RMB 720,000 in 2005 and registered users reached 120,000 http://cellular.co.za/news_2006
But the question remains, what will be the really big thing that merges using a cell phone and the internet capabilities into a device, or function that will have widespread use around the world?
|Read this article quoting
Prof. Richardson on the subject of the need for a "killer application"
The article was published
Will It Take?
For m-commerce to take off
|What Will It Take?
asks Lynn Ward in her article in e-commercetimes.com www.ecommercetimes.com/story/21464.html
"Mike McCamon, executive director of the Bluetooth Special Interest Group, told the E-Commerce Times that several factors must be in place to make m-commerce and the electronic wallet a reality.
First, consumers will need easy-to-carry wireless devices that they will always have with them, and terminals will have to be available at stores or in vending machines. Both of these devices must have the necessary infrastructure to enable transactions.
Second, there must
be a high density of both consumer devices and terminals, and they must
be pervasive. "It has to save time,
[Third] Last, and most difficult, there must be a worldwide standards initiative. McCamon recalled that when he lived in Europe, not all of his credit cards from the United States worked there; conversely, his Bank Suisse credit card did not work in the United States. "That's an industry that's been around for nearly 40 years, and we still don't have universal standards," he said.
will be the playaz?
For m-commerce to take off
|Prof. Richardson suggests
there are 6 possible sources of leadership in the development of
o a killer application, and
o a series of new hardware devices, and software for apps
that will take m-commerce from an "idea", to universal acceptance in all aspects of business and marketing products and services.
1. the banks - in Canada there is an oligopoly with the banks and great potential for collaboration on a national basis
2. the telcos - the
giant sized telecommunications companies like Japan's NTT, USA's Verizon,
and Canada's BCE Bell Canada Enterprises and its subsidiary Nortel
3. the creditcard companies - VISA, Mastercard and AMEX have already seen the writing on the wall and formed a consortium for researching m-commerce payment systems so they will not be marginalized, see www.mobilepaymentforum.com
4. the handset hardware companies - Nokia, SONY, Mitsubishi, IBM, Motorola etc. while try to create devices which allow functionality never before seen, thereby creating FABs not previously considered in handheld devices
5. the software companies - Microsoft, Oracle, Google. "Microsoft Dollars", not a stretch given the recent example of Canadian Tire money, or the 1700's example of the Hudson's Bay Company issuing its own currency among the fur traders and natives.
6. national governments
- gov't will consider
|People always say that if
you forget history you are doomed to repeat it - in this case, it would
do us well to look at how some killer aps boosted older technologies -
and by looking at those older situations, see if we can find some twinkle
or sign that will allow us to know what will be the killer ap that will
cause wireless services to take off.
What were record players used for in the beginning, and why were they invented?
The pioneers of the record player were Thomas Edison, (1847–1878) with his phonograph, and Emile Berliner (1851–1929), who invented the predecessor of the vinyl record 1896. Edison's records were made of tinfoil, upon which a groove of unvarying lateral direction but varying depth was cut.
Edison claims to have had as one of his original purposes, being the relationship between a businessman dictating letters to a secretary. Edison tried to produce a machine that would record the gentleman's speech, which could then be later played back by the secretary in a manner which would allow her to type out the words.
What we fail to see sometimes is how quickly older inventions also spread fast and had their diverted and entertaining applications. How many readers of this page would be surprised to learn that edible records made of chocolate were a culinary delight in 1903.
Of course, in Y2K we know that the phonograph's Killer Ap was not business oriented, but rather applied to music and it was entertainment purposes that drove subsequent developments.
The reason we deliberate on this historical tale is to keep in mind that all the businesses presently trying to find a great Ap for wireless technology, may be missing (what has been historically a great driver of inventions) the most powerful Ap - entertainment.
with notes from Prof. Richardson's class on History of Technology
The screen capture to the left comes from a blog done by Prof. Richardson on ITWorldCanada.com in Dec 2009 in which he discusses the need for a "killer ap" to launch mobile wireless payment systems in Canada.
Richardson makes the case that Tim Horton's could be a leader in developing such a payment situation.
"One of the greatest weaknesses of marketing is you don't know location, you don't know how close people are to your store... But if advertisements were tied to a phone's GPS, the consumer might get an ad telling them not only about a sale nearby, but how to get there...This could be the holy grail for advertisers, the next killer application,"
|There are consequences of
new technologies, that are beyond the original idea of the inventor. A
good example is the Event Data Recorder in automobiles. By looking
at this situation in 2004, we see a good example of a modern technology
that has applications for a purpose not previously considered.
In the case of Event Data Recorders in automobiles, the information recorded in this "black box" can be used for law enforcement - originally these devices were planned to be used by the manufacturers and insurance companies so they could avoid lawsuits. Law enforcement agencies can use the information in the recorders to determine if you were wearing a seatbelt at the time of the accident, whether you did brake (if you said you did) the speed you were going, etc. - all of which raises privacy considerations.
Do car salesmen tell you
that if you buy a 2007 Toyota that all your driving activities will be
recorded in a computer device in the car? - I don't think this is ever
mentioned to new car buyers.
"the black box was not designed
with police or attorneys in mind; carmakers made them to gather crash information
and improve vehicle safety."
"An estimated 25 million
automobiles in the United States now have so-called event data recorders,
a scaled-down version of the devices that monitor cockpit activity in airplanes"
|Wireless e-business will
not develop strongly unless there is a "killer ap". A really good
application of any technological development has always been necessary
in order for something to become very popular.
Newcomen built an engine with a piston working in a vertical cylinder and a massive overhead rocking beam connected to the mine pumps. In 1712 the first practical steam engine in the world was set to work at a South Stafforshire colliery and within a few years they were being built in almost every mining area of Britain. The killer ap for the steam engine was pumping water out of deep mine shafts so that miners could recover more coal to literally fuel the fires of the industrial revolution.
In a similar way, it will be necessary for wireless e-business to find a "home" in a key industry, which will drive developments and applications. In these early days some indications are that one the industries that could develop some killer aps might be the banking industry.
- mobile workforce
"Two major segments that can substantially benefit from anywhere, anytime access to information and services are
corporations with a mobile workforce."
"Tightening competition, globalization and changes in customer behavior present new challenges to many service organizations. Combined with advances in technology, they have turned several industries into around-the-clock operations. Financial institutions are no exception. Their distribution systems and customer interfaces have gone through major changes. By innovatively combining mobile technology with other distribution channels, financial services providers can establish closer, more profitable and more stable customer relationships."
"For financial services providers, the mobile phone has introduced a new channel to reach customers - one that is personal, easy-to-use, secure, location and time independent. Bank branches are increasingly expensive to operate, and the established self-service solutions, such as ATMs and Internet banking, cannot provide competitive efficiency or satisfy the needs of the new generation of customers, who want to do business when it is most convenient for them."
- mobile workforce
|"Work is no
longer a place. was at www.nokia.com/corporate/wap/future_mobile_pe.html
" Not all employees spend their working hours at their desks, or even in the office. Many jobs require travel - whether that be driving around the city or flying around the world. Most travelers would agree that the biggest obstacle to getting the job done while on the road is lack of access to the tools that they use when at the office. Tools like e-mail, the corporate Intranet and databases. Mobile access to corporate applications increases your company's efficiency and responsiveness and can raise your level of customer service. By providing your employees with a mobile channel to corporate information, they can easily and securely access business critical data while on the move. E-mails, calendars, message boards, contact directories, lead tracking and order entry systems can be within their their reach, regardless of where they are. Mobility can also enhance many business practices. Distribution, Customer Relationship Management (CRM), Enterprise Resource Planning (ERP), sales force automation and business intelligence can greatly benefit from wireless connectivity. "
Based Social Networking Service
The basic concept underlying
GPS social networking is the ability to share one’s location dynamically
"Loopt is engaged in producing a social mapping device for mobile phones. The company develops a software that uses GPS technologies that allow users to receive notifications when friends are nearby, create profiles, share photos and locations, tag places and create events on mobile devices such as PDAs and mobile handsets."
This is the website of Loopt https://www.loopt.com/loopt/sess/index.aspx
phone-based cheating at Casinos
used for unethical purposes !
Historically speaking , the ease with which "first adopters" use a new technology, and its application, is critical to whether it will continue. When pocket pagers first came out they were bulky, expensive and had limited coverage - it wasn't until the cell phone industry took off in the mid-1990's that pagers had a system to piggyback on (the cell phone network) to carry their signal - then they became popular.
Solomon cautions that "Wireless won't be a big money-maker for the financial services industry, but banks and brokerages are slowly adding it to their product offerings" because no one wants to be left behind.
If there room for optimism.
Solomon notes " industry analysts say there's no one wireless killer
app, getting access to financial services is thought to be one of the
biggest reasons why people will want Internet-enabled cellphones and personal
digital devices, which are slowly entering the market."
The situation in March 2001
|How is Canada
doing in the international arena of wireless banking?
"Canadian financial institutions have been among the North American leaders in offering wireless access. Schwab Canada was the first brokerage, beating its U.S. parent to the air."
In conclusion, Solomon offers
that "the future of wireless financial services is in the hands of carriers
and device manufacturers. With bigger screens, users can get graphs
and more than three lines of information. But the networks that can
handle such data are at least a year away."
EBusiness was published by
The Transcontinental ITBusiness Group
Mark Dickelman, vice-president of m-commerce and wireless for the Bank of Montreal, as quoted by Berry, says he "fully expects wireless banking to surpass the popularity of PC banking in record time."
The full story, was at
BMO implemented the Sun infrastructure and hardware and 724’s E10,000 solution in anticipation of customer demands. Dickelman noted "the wireless market may not have boomed yet, but when it does the bank will have a well-run solution. Veev.com allows the bank’s wireless clients to access all account transactions, re-order cheques, take part in the bank’s brokerage services and do some trading," according to Dickelman.
http://www.veev.bmo.com was no longer working !!
Technology Reporter to the Toronto Star , wrote an article in December
2001 titled "Newest Twist on Wireless: Video Games via Cell Phone".
Ross said "Cell phones and personal digital assistants are the latest  video game platform and it could be the "killer app" for teens and a whole new way vie for their disposable income. Games for wireless devices have been a huge hit in Japan and are just beginning to infiltrate the North American market. "Wireless gaming has just exploded this year ,'' said Ken Truffen Bell Mobility's Group Manager for Wireless Internet Content. "Wireless games now make up 40 percent of all our mobile browser traffic.''
Ross's article is noted in support of the hypothesis that one of the killer aps for wireless internet business (m-commerce) would be in the entertainment field. Furthermore - since cell phone penetration is already very high in Europe, North America and parts of Asia - there is a large market ready to adopt any successful trends that develop.
aided by developments of other technologies
This information was contributed by Michael Giorgio, a student of Prof. Richardson's in the MGTD06 class at UofT in Sept-Dec 2002. Since 2002 we have discussed this "hardware feature" every year in class but by late 2006, we have still not seen in widely available on cell phones or any other PDA, why ??
aided by developments of other technologies
|Canesta was founded
in April 1999, - based in California.
An example of the new technology companies surfacing as a consequence of developments in wireless technologies.
|In January 2007,
Dan V., a student in Prof. Richardson's Seneca BCS 555 class, showed how
he had bought this new product from Celluon and was using it on his
small pocket PC. He connected it in class and showed how he could slowly
type in letters and the letters would show up on the screen.
celluon.com calls their new product LASERKEY
It is my opinion (WTGR) that this device will make BlackBerry's and other PDA's more attractive because they can be used as devices for inputing long text, not just receiving text.
|In October 2007,
Sarengan K., a student in Prof. Richardson's Seneca BCS 555 class, sent
an email about some of the latest advancements in laser projected keyboards.
"At the 2003 ITU Telecom World exhibition in Geneva, Tokyo-based NEC corporation displayed a concept described as the "Pen-style Personal Networking Gadget Package"
"P-ISM : a pen-style cellular phone with a handwriting data input function, virtual keyboard, a very small projector, camera scanner, and personal ID key with cashless pass function. "
notes that the P-ISM systems was based on technology produced by Canesta
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