check your marks here  http://www.witiger.com/marks/
 

	CCT 322 (aka CCT322H5S)
	Marketing Information Products & Services
A 3rd year course in the CCIT Program of University of Toronto at Mississauga and Sheridan College

For the section(s) taught by Prof. W. Tim G. Richardson                                 U of T snow line for UofT, UTM and UTSC 416-978-7669
Tuesday evenings 6:00 pm - 8:00 pm in the new CCIT Bldg. in room

Grading Information (How the marks are calculated) witiger.com/marks/

check witiger.com/groupprojectmembers/

last updated 2008 Feb 14

Section A	Section B	Section C	Section D
Marketing is NOT only Advertising Marketing Mix Marketing Basics - 4P's o product   o price o promotion o place ----------------------------------- 5 Utilities of Marketing   F.T.T.P.P. --------------------------------------------- Marketing Orientation 4R's o Retention     o Referrals o Relationships o Recovery ----------------------------------- Contingency Planning ----------------------------------- Marketing Concept Marketing is Bad . The Marketing Environments o economic o competitive o technological o social/cultural o political/legal o geographic . types of opportunities o Market Penetration  o Market Development  o Product Development  o Diversification	Marketing Management PDOC o Planning   o Directing o Organizing o Controlling ----------------------------------------- Marketing Strategies Marketing Plans ----------------------------------------- Business Plans -----------------------------------------. o Cultural Environment o Different Cultures: Mktg -buying decision process -impulse buying -cognitive dissonance Motivation - Maslow's Hierarchy ----------------------------------------- Search Engines Issues - non SEO topics ----------------------------------------- Segmentation powerpoint segmentation Segmenting Dimensions -homogenous, heterogenous - substantial, - operational ppt segmentation process Market Oriented Strategies - single, mutiple, combined  -----------------------------------------  elastic / inelastic demand ----------------------------------------- Product Planning (Feb 12) o consumer goods o industrial goods  o consumer  services  o industrial services  . New Product Development . PLC Product Life Cycle   .	oBranding  oOnline Branding opowerpoint on branding o Brand Awareness o Brand Recognition o Brand Allegiance o Brand Ambassador o Brand Equity ---------------------------------------- CLV and "Velvet Rope Customers" ---------------------------------------- oOnline Communities ----------------------------------------- Packaging Bundling Packaging Strategies Labelling Warranties & Guarantees ---------------------------------------- Mktg Communications o Informing o Persuading o Reminding Promotional Mix powerpoint  o Personal Selling o Mass Selling     o Advertising     o Publicity o Sales Promotion Kewl Commercials Weird Ads  (Mar 11)	Promotion Personal Selling  selling powerpoint 7 steps in selling process  (Mar 11) ------------------------------------ Search Engines (SEO) improve your ranking (Mar 11) Online Retailing o Banner Ads (Mar 18) Distribution Wholesaling Channels channel conflict ------------------------------------------- Benefits & Limitations of e-Business(Mar 18 & Apr 08) do's and don'ts(Mar 18) . 18 things to be convincing about(Mar 18 & Apr 08) ------------------------------------------ Pricing Basics Pricing Objectives(Apr 08) ------------------------------------------- Quality  TQM(Apr 08) Break-Even Analysis Pricing for IT  products and services
Jan 08 2008 Jan 15 (shortened class) Jan 22	Jan 22 Jan 29 Feb 05 Test #1 Feb 12 Feb 18-23 Reading Wk 2008	Feb 26  Mar 4 Mid-Term Exam Mar 11	Mar 18 - "online class" read oBenefits & Limitations othings to be convincing Mar 25 guest speaker: Naseem Javed  www.naseemjaved.com Apr 1 Project Due Apr 08 last class 7th-13th studyweek UTM

.dates are subject to change due to weather and other circumstances
 
 
 

	Course textbook - recommended "Current Issues in Marketing in the Information Age, 2nd Edition" by Prof. Tim Richardson, University of Toronto  Publisher: Thomson Nelson Canada ISBN: 0-17-6439668 published Jan 2007 website witiger.com/ecommerce/bookCurrentIsssues2ndEd.htm
	Course textbook - formerly required "Marketing in the Information Age" by Prof. Tim Richardson, University of Toronto  Publisher: Thomson Nelson Canada ISBN: 0-17-642455-5 published 2005 website witiger.com/universityoftoronto/MGTD06/MGTD06book.htm
	Course textbook - formerly recommended "Marketing, 10th Edition" by Prof. Montrose Sommers, Ryerson University,  and Prof. James G. Barnes, Memorial University of Newfoundland publisher's website for the text  http://highered.mcgraw-hill.com/sites/0070914389/information_center_view0/overview.html ISBN: 0070914389 Publishing date 2004 Table of Contents listed at  highered.mcgraw-hill.com/sites/0070914389/information_center_view0/table_of_contents.html

 
 

Section A	Section B	Section C	Section D
Jan 09 2007 Jan 16 Jan 23	Jan 23 Jan 30 Feb 06 Test #1 Feb 13 Feb 19-23 Reading Wk 2007 Feb 20 - no class	Feb 27 Mid-Term Exam Mar 6	Mar 13 Mar 20 Guest Speaker Ziplocal  download .ppt Mar 27 Apr 4 Project Due Apr 4 last class 9th-13th studyweek UTM FINAL EXAM April 17
Jan 17 2006 Jan 24	Jan 24 Jan 31 Test #1 Feb 7 Feb 14	Feb 14 Feb 20-24 Reading Wk 2006 Feb 28 Mid-Term Exam Mar 7 Mar 14 definite online class	Mar 21 Mar 28 Apr 4 Project Due Apr 4 last class 10th-14th studyweek UTM Apr 21 FINAL EXAM
Jan 4th 2005 Jan 11 Jan 18	Jan 18 Jan 25 Feb 1 Test #1 Feb 8 Feb 14-18 Reading Wk	Feb 22 Mar 1 online class Mar 8 Mid-Term Exam	Mar 15 prof sick :-( Mar 22 Mar 29 Apr 5 Project Due Apr 5 last class 11th-15th studyweek UTM Apr 18th FINAL EXAM

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Section A	Section B	Section C	Section D	Section E
Jan 5th 2004 Jan 12 Jan 19	Jan 26 Snow-cancelled Feb 2 Test #1 Feb 9 Test #1 part B Feb 16-20 Reading Wk	Feb 23 Mar 1  Mar 8 Mid-Term Exam	Mar 15 Mar 22 Mar 29	Mar 29 Apr 5 Project Due Apr 5 last class 12th-16th studyweek UTM Apr 20 CCT322 Exam

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If you are caught cheating you might receive "0" on the exam, or project, or, you could fail the course. In some cases for serious cheating offences, students have been kicked out of the university. "Most students know when they are cheating. And most students know they cannot copy out someone else’s words without putting those words in quotation marks and noting the source. But plagiarism is much more than simply stealing words; plagiarism includes the borrowing of ideas or the expression of ideas. Noting the origin of ideas is extremely important in an academic environment. Many instructors in undergraduate classes will explain plagiarism, and how to avoid committing this offence. If you are  ever in doubt about plagiarism, consult your instructor."  www.sa.utoronto.ca/handbook.php?cid=1&sid=2

Every Student should read U of T's policy on Cheating and Plagiarism. Cheating and Plagiarism are serious offences. Plagarism includes copying any work, that is not your's, and submitting it for grading, without making reference to the fact that it came from another source.  Prof. Richardson wishes to remind you that If you "cut and paste" phrases and sentances from the Internet, without using ".", or without saying what URL it came from, this is considered plagarism. If you copy work from another student's website, and submit this for grading, it is also considered cheating, unless you have permission, and say what site it came from. Teachers are trained to catch the most sophisticated and unusual cheating methods - DO NOT try to cheat, there is a very high chance you will be caught.

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