for class Jan 31, again please sit in your groups, we will go down the class list and you will be required to report on "progress to date"
- meaning what company or product are you thinking of doing
- do you have all your group members sorted out
- who in the group is starting to work on what
- also, there is a chance we can have a visit from Mark Steele - former UTM student who took CCT322
 

	CCT 322 (aka CCT322H5S)
	Marketing Information Products and Services
A 3rd year course in the CCIT Program of University of Toronto at Mississauga and Sheridan College

Course Text Author: W.T.G. Richardson ISBN: 0176439668 Title: Current Issues in Marketing  in the Information Age, 2nd Ed. (used mostly in MGD415)

For the section(s) taught by Prof. W. Tim G. Richardson Tuesday noon - 2:00 pm in the Kaneff  Bldg. room 112 (How the marks are calculated) witiger.com/marks/(to see your marks) check witiger.com/groupprojectmembers/

last updated 2012 Jan 30 U of T snow line for UofT, UTM and UTSC 416-978-7669

Section A	Section B	Section C	Section D
Marketing is NOT only Advertising (read on your own) Marketing Mix - 4P's(Jan 3rd o product o price o promotion o place Marketing Basics 4 P's - 6 E's VIDEO  o4P's web page  o6E's web page ----------------------------------- Marketing Concept(Jan 10) ---------------------------------- Marketing is Bad(mentioned Jan 3rd, read on your own) ----------------------------------- 5 Utilities of Marketing   F.T.T.P.P.(for Jan 10) --------------------------------------------- Marketing Orientation 4R's(read on your own) o Retention o Referrals o Relationships o Recovery ---------------------------------- The Marketing Environments (Jan 4th + read on your own) o economic o competitive o technological o social/cultural o political/legal o geographic ----------------------------------. types of opportunities (did Jan 10th) o Market Penetration  o Market Development  o Product Development  o Diversification  ----------------------------------- Marketing Management PDOC(for Jan 10th) o Planning o Directing o Organizing o Controlling ----------------------------------- Contingency Planning (mentioned Jan 10th) (read on your own also) ----------------------------------- Marketing Research (for Jan 17th - after the test) YouTube Video 5 steps in Mkt Research Process	Marketing Strategies Marketing Plans(did Jan 24) ----------------------------------------- Business Plans(did Jan 24 ) (look at some of the links in advance) -----------------------------------------. o Cultural Environment (did  Jan 24) (watch before Jan 24)   o Different Cultures: Mktg (you can make contributions by emailing WTGR) -buying decision process -impulse buying -cognitive dissonance Motivation (for Jan 31) (also discussed in CCT224) - Maslow's Hierarchy ----------------------------------------- Search Engines Issues - non SEO topics(for Jan 31) (might not get to til Feb 7th) ----------------------------------------- Segmentation(for Feb 7) powerpoint segmentation Segmenting Dimensions -homogenous, heterogenous - substantial, - operational ppt segmentation process Market Oriented Strategies - single, mutiple, combined  -----------------------------------------  elastic / inelastic demand (for Feb 7) -------------------------------------. Sourcs of Info (Feb 7 - but feel free to read in advance) Government Associations( Feb ) Corporate ----------------------------------------- Product Planning  o consumer goods o industrial goods  o consumer  services  o industrial services  ------------------------------------- powerpoint for services - consumer  services  - industrial services ------------------------------------- industrial products & services powerpoint -------------------------------------.  () PLC Product Life Cycle.   o Product Modification   o Market Modification   o New Product Development  (did Feb 15) How to register a business () Trends . mktg trends for 2011	oBranding  () oOnline Branding  () opowerpoint on branding o Brand Awareness o Brand Recognition o Brand Allegiance o Brand Ambassador o Brand Equity ------------------------------------- Guest speaker daily deal industry o advertising for merchants o coupons for consumers Céline Kirkoçian (Mar 6) on facebook and hungrybuy.com ---------------------------------------- CLV and "Velvet Rope Customers" () ---------------------------------------- oOnline Communities() ----------------------------------------- Packaging Bundling Packaging Strategies Labelling Warranties and Guarantees ---------------------------------------- Mktg Communications  () o Informing o Persuading o Reminding Promotional Mix powerpoint  (Mar ) o Personal Selling o Mass Selling     o Advertising     oPublicity (Mar ) o Sales Promotion Kewl Commercials Weird Ads ) --------------------------------------- Promotion Personal Selling selling powerpoint () 7 steps in selling process   o Prospecting   o Approach   o Presentation   o Demonstration   o Handling Objectives   o Closing   o Follow-up ----------------------------------------- Quality  TQM March  Break-Even Analysis March	Search Engines (SEO)(Mar 20) improve your ranking DevBasu.com (this will definitely be on the 2012 April exam) Dev's 2011 Presentation slideshare.net/devbasu/ search-marketing-101 -universit-of-toronto- mississauga-lecture-2011 ----------------------------------------- Pricing Basics Pricing ObjectivesMarch 20 pricing policies - skimming - penetration - introductory discount policies Pricing Differentiation Online Retailing o Banner Ads Distribution Wholesaling Channels channel conflict ---------------------------------------- Benefits and Limitations of e-Business(Mar 27) video intro to the unit YouTube Video March  - VERY important ------------------------------------ do's and don'ts .------------------------------------ 18 things to be convincing  March 27 about selling online YouTube Video March  - very important
Jan 03 2012 Jan 10 (class list) and discussion of group project Jan 17 Test #1	Jan 24 Jan 31 Guest speaker Mark Steele - former UTM student Feb 7  Feb 14 discussion of progress to date on group project	Feb 19 - 25 BreakWk 2012 Feb 28 Mid-Term Exam Mar 6 Céline Kirkoçian Mar 13	Mar 13 Mar 20 Guest speaker   Mar 27 last class hand in report to Rose no later than 4pm on March 30th Apr 2-7 study break  FINAL EXAM 2011 Apr 19th 08:00 - 11:00 am gym

.dates are subject to change due to weather and other circumstances
 
 
 
 

	Course textbook - recommended 2010 "Current Issues in Marketing in the Information Age, 2nd Edition" by Prof. Tim Richardson, University of Toronto  Publisher: Thomson Nelson Canada ISBN: 0-17-6439668 published Jan 2007 website witiger.com/ecommerce/bookCurrentIsssues2ndEd.htm
	Course textbook - formerly required "Marketing in the Information Age" by Prof. Tim Richardson, University of Toronto  Publisher: Thomson Nelson Canada ISBN: 0-17-642455-5 published 2005 website witiger.com/universityoftoronto/MGTD06/MGTD06book.htm
	Course textbook - formerly recommended "Marketing, 10th Edition" by Prof. Montrose Sommers, Ryerson University,  and Prof. James G. Barnes, Memorial University of Newfoundland publisher's website for the text  http://highered.mcgraw-hill.com/sites/0070914389/information_center_view0/overview.html ISBN: 0070914389 Publishing date 2004 Table of Contents listed at  highered.mcgraw-hill.com/sites/0070914389/information_center_view0/table_of_contents.html

 
 

Section A	Section B	Section C	Section D
Jan 04 2011 Jan 11 (class list) Jan 18 prof away Jan 25 Test #1	Feb 01  Feb 8  Feb 15	Feb 20 - 26 BreakWk 2011 Mar 1 Mid-Term Exam Mar 8	Mar 15  Mar 22 Guest speaker Dev Basu  Mar 29 last class Apr 2-7 study break exam  Apr 19th 08:00 - 11:00 am gym
Jan 05 2010 Jan 12 (did class list) Jan 19 Jan 26 Test #1	Feb 02  Feb 9 discussion of group project Feb 16-21 Reading Wk 2010	Feb 23 Project Discussion Part 2 - progress Mar 2 Mid-Term Exam 12:10 - 1:59 Mar 9	Mar 16 Guest speaker Mar 23 Mar 30 last class Apr 2-7 study break FINAL EXAM Sat., Apr. 10th
Jan 06 2009 Jan 13 Jan 20  OBAMA Jan 27	Jan 27 Feb 03 Test #1 Feb 10 Feb 18-23 Reading Wk 2008	Feb 24  Mar 3 Mid-Term Exam Mar 10 Project Discussion	Mar 17 Guest speaker Mar 24 Mar 31 last class Apr 7th last class Apr 7th Project Due 2009 guest speaker: DevBasu.com 7th-13th studyweek UTM
Jan  2008 - dates lost!	.	.	(2008 guest speaker:  Naseem Javed)  www.naseemjaved.com
Jan 09 2007 Jan 16 Jan 23	Jan 23 Jan 30 Feb 06 Test #1 Feb 13 Feb 19-23 Reading Wk 2007 Feb 20 - no class	Feb 27 Mid-Term Exam Mar 6	Mar 13 Mar 20 Guest Speaker Ziplocal  download .ppt Mar 27 Apr 4 Project Due Apr 4 last class 9th-13th studyweek UTM FINAL EXAM April 17
Jan 17 2006 Jan 24	Jan 24 Jan 31 Test #1 Feb 7 Feb 14	Feb 14 Feb 20-24 Reading Wk 2006 Feb 28 Mid-Term Exam Mar 7 Mar 14 definite online class	Mar 21 Mar 28 Apr 4 Project Due Apr 4 last class 10th-14th studyweek UTM Apr 21 FINAL EXAM
Jan 4th 2005 Jan 11 Jan 18	Jan 18 Jan 25 Feb 1 Test #1 Feb 8 Feb 14-18 Reading Wk	Feb 22 Mar 1 online class Mar 8 Mid-Term Exam	Mar 15 prof sick :-( Mar 22 Mar 29 Apr 5 Project Due Apr 5 last class 11th-15th studyweek UTM Apr 18th FINAL EXAM

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Section A	Section B	Section C	Section D	Section E
Jan 5th 2004 Jan 12 Jan 19	Jan 26 Snow-cancelled Feb 2 Test #1 Feb 9 Test #1 part B Feb 16-20 Reading Wk	Feb 23 Mar 1  Mar 8 Mid-Term Exam	Mar 15 Mar 22 Mar 29	Mar 29 Apr 5 Project Due Apr 5 last class 12th-16th studyweek UTM Apr 20 CCT322 Exam

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If you are caught cheating you might receive "0" on the exam, or project, or, you could fail the course. In some cases for serious cheating offences, students have been kicked out of the university. "Most students know when they are cheating. And most students know they cannot copy out someone else’s words without putting those words in quotation marks and noting the source. But plagiarism is much more than simply stealing words; plagiarism includes the borrowing of ideas or the expression of ideas. Noting the origin of ideas is extremely important in an academic environment. Many instructors in undergraduate classes will explain plagiarism, and how to avoid committing this offence. If you are  ever in doubt about plagiarism, consult your instructor."  www.sa.utoronto.ca/handbook.php?cid=1?sid=2

Every Student should read U of T's policy on Cheating and Plagiarism. Cheating and Plagiarism are serious offences. Plagarism includes copying any work, that is not your's, and submitting it for grading, without making reference to the fact that it came from another source.  Prof. Richardson wishes to remind you that If you "cut and paste" phrases and sentances from the Internet, without using ".", or without saying what URL it came from, this is considered plagarism. If you copy work from another student's website, and submit this for grading, it is also considered cheating, unless you have permission, and say what site it came from. Teachers are trained to catch the most sophisticated and unusual cheating methods - DO NOT try to cheat, there is a very high chance you will be caught.

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