For the section(s) taught
by Prof. W. Tim G. Richardson Tuesday noon - 2:00 pm in NE 160 (2013)
..../north-building/160
Last
updated 2013 April 01 U of T snow line
for UofT, UTM and UTSC 416-978-7669
| Section A | Section B | Feb / March | Section D |
| Marketing
is NOT only Advertising
(read on your own) Marketing Mix - 4P's(did Jan 8th - read thoroughly) o product o price o promotion o place Marketing Basics 4 P's - 6 E's VIDEO
(mentionedd Jan 8th - view thoroughly) o4P's web page o6E's web page o economic o competitive o technological o social/cultural o political/legal o geographic (did Jan 8th - read thoroughly) -----------------------------------
-----------------------------------
|
Marketing
Strategies
Marketing Plans (did Feb 5th) ----------------------------------------- Business Plans (did Feb 5th) -----------------------------------------. o Cultural Environment (did Feb 5th)
(watch on your own) o Different
Cultures: Mktg
-----------------------------------------
|
oBranding(Feb
26)
oOnline Branding (Feb 26) opowerpoint on branding o Brand Awareness o Brand Recognition o Brand Allegiance o Brand Ambassador o Brand Equity ------------------------------------ CLV and (Feb 26) "Velvet Rope Customers" ---------------------------------------- oOnline Communities (Feb 26)
----------------------------------------- Packaging Bundling Packaging Strategies Labelling ---------------------------------------- Mktg Communications Promotion Objectives (Mar 12) o Informing o Persuading o Reminding Promotional Mix
|
Quality
TQM
March 19 Break-Even Analysis .
video added March 27 Wed ------------------------------------- Search Engine Issues mentioned briefly Mar 19 read thoroughly on your own ------------------------------------------ Search Engines (SEO) (March 19th 2013) improve your ranking (this will definitely be on the 2013 April exam) . DevBasu.com (March 19th 2013) ----------------------------------------- Pricing BasicsMarch 26 Pricing ObjectivesMarch 26 pricing policies - skimming - penetration - introductory discount policies Pricing Differentiation Online Retailing o Banner Ads March 26 Distribution Wholesaling Channels channel conflict ---------------------------------------- Benefits and Limitations of e-Business(Mar 26) VERY important video intro to the unit
YouTube Video March - VERY important ------------------------------------ do's and don'ts (Mar 26) about selling online
|
| Jan 08 2013
Jan 15 (class list) and discussion of group project Jan 22 Jan 29 Test #1 (conducted by TA, prof sick) |
Feb 5 discussion
of progress to date on group project
Feb 12 discussion
of progress to date on group project - one rep from each group report
|
Feb 26
Mar 5 Mid-Term Exam confirmed Mar 12 |
Mar 19 SEO
Mar 26 Apr 02 last class hand in report to Rose no later than 4pm on Apr 5th FINAL
EXAM 2013
|
.dates
are subject to change due to weather and other circumstances
(How
the marks are calculated)
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Course textbook - recommended
2010
"Current Issues in Marketing in the Information Age, 2nd Edition" by Prof. Tim Richardson, University of Toronto Publisher: Thomson Nelson Canada ISBN: 0-17-6439668 published Jan 2007 website witiger.com/ecommerce/bookCurrentIsssues2ndEd.htm |
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Course textbook - formerly
required "Marketing in the Information Age"
by Prof. Tim Richardson, University of Toronto Publisher: Thomson Nelson Canada ISBN: 0-17-642455-5 published 2005 website witiger.com/universityoftoronto/MGTD06/MGTD06book.htm |
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Course textbook - formerly
recommended "Marketing, 10th Edition"
by Prof. Montrose Sommers, Ryerson University, and Prof. James G. Barnes, Memorial University of Newfoundland publisher's website for the text http://highered.mcgraw-hill.com/sites/0070914389/information_center_view0/overview.html ISBN: 0070914389 Publishing date 2004 Table of Contents listed at highered.mcgraw-hill.com/sites/0070914389/information_center_view0/table_of_contents.html |
| Section A | Section B | Section C | Section D |
| Jan 03 2012
Jan 10 (class list) and discussion of group project Jan 17 Test #1 |
Jan 24
Jan 31 Guest speaker Mark Steele - former UTM student Feb 7 Feb 14 discussion of progress to date on group project |
Feb 14
Feb 19 - 25 BreakWk 2012 Feb 28 Mid-Term Exam Mar 6 Céline Kirkoçian Mar 13 |
Mar 13
Mar 20 Mar 27 last class Ap 2-7 study break FINAL EXAM 2012 Apr 19th |
| Jan 04 2011
Jan 11 (class list) Jan 18 prof away Jan 25 Test #1 |
Feb 01
Feb 8 Feb 15 |
Feb
20 - 26 BreakWk 2011
Mar 1 Mid-Term Exam Mar 8 |
Mar 15
Mar 22 Guest speaker Dev Basu Mar 29 last class Apr 2-7 study break exam Apr 19th 08:00 - 11:00 am gym |
| Jan 05 2010
Jan 12 (did class list) Jan 19 Jan 26 Test #1 |
Feb 02
Feb 9 discussion of group project Feb 16-21 Reading Wk 2010 |
Feb 23 Project
Discussion Part 2 - progress
Mar 2 Mid-Term Exam 12:10 - 1:59 Mar 9 |
Mar 16 Guest
speaker
Mar 23 Mar 30 last class Apr 2-7 study break FINAL EXAM Sat., Apr. 10th |
| Jan 06 2009
Jan 13 Jan 20 OBAMA Jan 27 |
Jan 27
Feb 03 Test #1 Feb 10 Feb 18-23 Reading Wk 2008 |
Feb 24
Mar 3 Mid-Term Exam Mar 10 Project Discussion |
Mar 17 Guest
speaker
Mar 24 Mar 31 last class Apr 7th last class Apr 7th Project Due 2009 guest speaker: DevBasu.com 7th-13th studyweek UTM |
| Jan 2008
- dates lost! |
. | . | (2008 guest speaker:
Naseem Javed) www.naseemjaved.com |
| Jan 09 2007
Jan 16 Jan 23 |
Jan 23
Jan 30 Feb 06 Test #1 Feb 13 Feb 19-23 Reading Wk 2007 Feb 20 - no class |
Feb 27 Mid-Term
Exam
Mar 6 |
Mar
13
Mar 20 Guest Speaker download .ppt Mar 27 Apr 4 Project Due Apr 4 last class 9th-13th studyweek UTM FINAL EXAM April 17 |
| Jan 17 2006
Jan 24 |
Jan 24
Jan 31 Test #1 Feb 7 Feb 14 |
Feb 14
Feb 20-24 Reading Wk 2006 Feb 28 Mid-Term Exam Mar 7 Mar 14 definite online class |
Mar 21
Mar 28 Apr 4 Project Due Apr 4 last class 10th-14th studyweek UTM Apr 21 FINAL EXAM |
| Jan 4th 2005
Jan 11 Jan 18 |
Jan 18
Jan 25 Feb 1 Test #1 Feb 8 Feb 14-18 Reading Wk |
Feb 22
Mar 1 online class Mar 8 Mid-Term Exam |
Mar 15 prof
sick :-(
Mar 22 Mar 29 Apr 5 Project Due Apr 5 last class 11th-15th studyweek UTM Apr 18th FINAL EXAM |
| Section A | Section B | Section C | Section D | Section E |
| Jan 5th 2004
Jan 12 Jan 19 |
Jan
26 Snow-cancelled
Feb 2 Test #1 Feb 9 Test #1 part B Feb 16-20 Reading Wk |
Feb 23
Mar 1 Mar 8 Mid-Term Exam |
Mar 15
Mar 22 Mar 29 |
Mar 29
Apr 5 Project Due Apr 5 last class 12th-16th studyweek UTM Apr 20 CCT322 Exam |
.
| If you are caught
cheating you might receive "0" on the exam, or project, or, you could fail
the course. In some cases for serious cheating offences, students have
been kicked out of the university.
"Most students know when
they are cheating. And most students know they cannot copy out someone
else’s words without putting those words in quotation marks and noting
the source. But plagiarism is much more than simply stealing words; plagiarism
includes the borrowing of ideas or the expression of ideas. Noting the
origin of ideas is extremely important in an academic environment. Many
instructors in undergraduate classes will explain plagiarism, and how to
avoid committing this offence. If you are ever in doubt about plagiarism,
consult your instructor." www.sa.utoronto.ca/handbook.php?cid=1?sid=2
|
Every Student should read
U of T's policy on Cheating and Plagiarism.
Cheating and Plagiarism are serious offences. Plagarism includes copying any work, that is not your's, and submitting it for grading, without making reference to the fact that it came from another source. Prof. Richardson wishes to remind you that If you "cut and paste" phrases and sentances from the Internet, without using ".", or without saying what URL it came from, this is considered plagarism. If you copy work from another student's website, and submit this for grading, it is also considered cheating, unless you have permission, and say what site it came from. Teachers are trained to catch the most sophisticated and unusual cheating methods - DO NOT try to cheat, there is a very high chance you will be caught. |