For the section(s) taught by Prof. W. Tim G. Richardson Tuesday noon - 2:00 pm in NE 160 (2013) ..../north-building/160
Last updated 2013 April 01 U of T snow line for UofT, UTM and UTSC 416-978-7669

Section A	Section B	Feb / March	Section D
Marketing is NOT only Advertising (read on your own) Marketing Mix - 4P's(did Jan 8th - read thoroughly) o product o price o promotion o place Marketing Basics 4 P's - 6 E's VIDEO (mentionedd Jan 8th - view thoroughly)  o4P's web page  o6E's web page o economic o competitive o technological o social/cultural o political/legal o geographic (did Jan 8th - read thoroughly) ----------------------------------- Marketing Concept(Jan 08) ---------------------------------- Marketing is Bad (mentioned Jan 3rd, read on your own) ----------------------------------- Video - Version 2012 o product orientation o sales orientation o marketing orientation (mentioned Jan 8th, view again on your own) ----------------------------------- 5 Utilities of Marketing   F.T.T.P.P.(for Jan 15) (redid and updated Jan 14th noon) --------------------------------------------- Marketing Orientation 4R's (for Jan 15) (redid and updated Jan 14th noon) o Retention o Referrals o Relationships o Recovery ---------------------------------- types of opportunities (did Jan 22) o Market Penetration  o Market Development  o Product Development  o Diversification  ----------------------------------- Marketing Management PDOC(did Jan 22) o Planning o Directing o Organizing o Controlling ----------------------------------- Contingency Planning (read on your own - NOT testable material) ----------------------------------- Marketing Research (did Jan 22 YouTube Video 5 steps in Mkt Research Process	Marketing Strategies Marketing Plans (did Feb 5th) ----------------------------------------- Business Plans (did Feb 5th) -----------------------------------------. o Cultural Environment (did Feb 5th) (watch on your own) o Different Cultures: Mktg (you can make contributions by emailing WTGR) -buying decision process -impulse buying -cognitive dissonance Motivation (did Feb 5) (also discussed in CCT224) - Maslow's Hierarchy ----------------------------------------- Search Engines Issues - non SEO topics (for Feb 12) ----------------------------------------- Segmentation(Feb 12) powerpoint segmentation Segmenting Dimensions -homogenous, heterogenous - substantial, - operational ppt segmentation process Market Oriented Strategies - single, mutiple, combined  -----------------------------------------  elastic / inelastic demand (Feb 12) -------------------------------------. Sourcs of Info (Feb  free to read in advance) Government Associations( Feb 12 ) Corporate ----------------------------------------- Product Planning  o consumer goods o industrial goods  o consumer  services  o industrial services  ------------------------------------- powerpoint for services - consumer  services  - industrial services ------------------------------------- industrial products & services powerpoint -------------------------------------. PLC Product Life Cycle. Product Modification (Feb 12) Market Modification (Feb 12)   o New Product Development  (Feb 12) Trends . mktg trends for 2011	oBranding(Feb 26) oOnline Branding (Feb 26) opowerpoint on branding o Brand Awareness o Brand Recognition o Brand Allegiance o Brand Ambassador o Brand Equity ------------------------------------ CLV and (Feb 26) "Velvet Rope Customers" ---------------------------------------- oOnline Communities (Feb 26) ----------------------------------------- Packaging Bundling Packaging Strategies Labelling ---------------------------------------- Mktg Communications Promotion Objectives  (Mar 12) o Informing o Persuading o Reminding Promotional Mix powerpoint  (Mar ) o Personal Selling o Mass Selling     o Advertising     o Publicity (Mar 12) o Sales Promotion Kewl Commercials Weird Ads (Mar ) ------------------------------------- Promotion Personal Selling (Mar 12) . selling powerpoint . 7 steps in selling process   o Prospecting   o Approach   o Presentation   o Demonstration   o Handling Objectives   o Closing   o Follow-up .------------------------------------ 18 things to be convincing  March 12 1. Warranty service / Guarantee   2. Sizing, Price & Product Info   3. Functions and Features   4. Privacy   5. Long term use and upgradeability   6. Testimonials   7. Associations & Affiliations, Awards and Recognition   8. Shipping   9. After Sales Customer Service 10. Corporate Citizenship: environmental considerations  11. Corporate Citizenship: social - cultural considerations  12. Corporate Citizenship: gender issues  13. Corporate Citizenship:  human rights issues  14. Contact Information  15. Payment Security  16. Colours: use of  17. Shopping Cart abandonment issues  18. "engage" the customer	Quality TQM March 19 Break-Even Analysis . video added March 27 Wed ------------------------------------- Search Engine Issues mentioned briefly Mar 19 read thoroughly on your own ------------------------------------------ Search Engines (SEO) (March 19th 2013) improve your ranking (this will definitely be on the 2013 April exam) . DevBasu.com (March 19th 2013) ----------------------------------------- Pricing BasicsMarch 26 Pricing ObjectivesMarch 26 pricing policies - skimming - penetration - introductory discount policies Pricing Differentiation Online Retailing o Banner Ads March 26 Distribution Wholesaling Channels channel conflict ---------------------------------------- Benefits and Limitations of e-Business(Mar 26) VERY important video intro to the unit YouTube Video March  - VERY important ------------------------------------ do's and don'ts (Mar  26)   about selling online YouTube Video March  - very important How to register a business (watch this on your own) (introduced in class Jan 15th - mentioned again Feb 5th)
Jan 08 2013 Jan 15 (class list) and discussion of group project Jan 22 Jan 29 Test #1 (conducted by TA, prof sick)	Feb 5 discussion of progress to date on group project Feb 12 discussion of progress to date on group project - one rep from each group report Feb 18 - 23 BreakWk 2013	Feb 26  Mar 5 Mid-Term Exam confirmed Mar 12	Mar 19 SEO Mar 26 Apr 02 last class hand in report to Rose no later than 4pm on Apr 5th FINAL EXAM 2013 Apr

.dates are subject to change due to weather and other circumstances
(How the marks are calculated)
 
 

Read The Newspaper Part 1

Read The Newspaper Part 2 getting rich on the stock market

Read The Newspaper Part 3 learn an Industry Sector

Read The Newspaper Part 4 Business magazines are important

Earning Class Participation Marks - basics

Class Participation - how you earn the highest marks

Class Participation - how they are calculated - the numbers

..

Group Work - what the Report should look like - binding, pages, table of contents		Group Work / Reports Part 2 The importance of using "Mature Language" in your writing		Group Work / Reports Part 3 important considerations		Group Work / Reports Part 4 Coordinating the submission Communication w group members

 
 
 

	Course textbook - recommended 2010 "Current Issues in Marketing in the Information Age, 2nd Edition" by Prof. Tim Richardson, University of Toronto  Publisher: Thomson Nelson Canada ISBN: 0-17-6439668 published Jan 2007 website witiger.com/ecommerce/bookCurrentIsssues2ndEd.htm
	Course textbook - formerly required "Marketing in the Information Age" by Prof. Tim Richardson, University of Toronto  Publisher: Thomson Nelson Canada ISBN: 0-17-642455-5 published 2005 website witiger.com/universityoftoronto/MGTD06/MGTD06book.htm
	Course textbook - formerly recommended "Marketing, 10th Edition" by Prof. Montrose Sommers, Ryerson University,  and Prof. James G. Barnes, Memorial University of Newfoundland publisher's website for the text  http://highered.mcgraw-hill.com/sites/0070914389/information_center_view0/overview.html ISBN: 0070914389 Publishing date 2004 Table of Contents listed at  highered.mcgraw-hill.com/sites/0070914389/information_center_view0/table_of_contents.html

 
 

Section A	Section B	Section C	Section D
Jan 03 2012 Jan 10 (class list) and discussion of group project Jan 17 Test #1	Jan 24 Jan 31 Guest speaker Mark Steele - former UTM student Feb 7  Feb 14 discussion of progress to date on group project	Feb 14 Feb 19 - 25 BreakWk 2012 Feb 28 Mid-Term Exam Mar 6 Céline Kirkoçian Mar 13	Mar 13 Mar 20  Mar 27 last class Ap 2-7 study break FINAL EXAM 2012 Apr 19th
Jan 04 2011 Jan 11 (class list) Jan 18 prof away Jan 25 Test #1	Feb 01  Feb 8  Feb 15	Feb 20 - 26 BreakWk 2011 Mar 1 Mid-Term Exam Mar 8	Mar 15  Mar 22 Guest speaker Dev Basu  Mar 29 last class Apr 2-7 study break exam Apr 19th 08:00 - 11:00 am gym
Jan 05 2010 Jan 12 (did class list) Jan 19 Jan 26 Test #1	Feb 02  Feb 9 discussion of group project Feb 16-21 Reading Wk 2010	Feb 23 Project Discussion Part 2 - progress Mar 2 Mid-Term Exam 12:10 - 1:59 Mar 9	Mar 16 Guest speaker Mar 23 Mar 30 last class Apr 2-7 study break FINAL EXAM Sat., Apr. 10th
Jan 06 2009 Jan 13 Jan 20  OBAMA Jan 27	Jan 27 Feb 03 Test #1 Feb 10 Feb 18-23 Reading Wk 2008	Feb 24  Mar 3 Mid-Term Exam Mar 10 Project Discussion	Mar 17 Guest speaker Mar 24 Mar 31 last class Apr 7th last class Apr 7th Project Due 2009 guest speaker: DevBasu.com 7th-13th studyweek UTM
Jan  2008 - dates lost!	.	.	(2008 guest speaker:  Naseem Javed)  www.naseemjaved.com
Jan 09 2007 Jan 16 Jan 23	Jan 23 Jan 30 Feb 06 Test #1 Feb 13 Feb 19-23 Reading Wk 2007 Feb 20 - no class	Feb 27 Mid-Term Exam Mar 6	Mar 13 Mar 20 Guest Speaker Ziplocal  download .ppt Mar 27 Apr 4 Project Due Apr 4 last class 9th-13th studyweek UTM FINAL EXAM April 17
Jan 17 2006 Jan 24	Jan 24 Jan 31 Test #1 Feb 7 Feb 14	Feb 14 Feb 20-24 Reading Wk 2006 Feb 28 Mid-Term Exam Mar 7 Mar 14 definite online class	Mar 21 Mar 28 Apr 4 Project Due Apr 4 last class 10th-14th studyweek UTM Apr 21 FINAL EXAM
Jan 4th 2005 Jan 11 Jan 18	Jan 18 Jan 25 Feb 1 Test #1 Feb 8 Feb 14-18 Reading Wk	Feb 22 Mar 1 online class Mar 8 Mid-Term Exam	Mar 15 prof sick :-( Mar 22 Mar 29 Apr 5 Project Due Apr 5 last class 11th-15th studyweek UTM Apr 18th FINAL EXAM

..

Section A	Section B	Section C	Section D	Section E
Jan 5th 2004 Jan 12 Jan 19	Jan 26 Snow-cancelled Feb 2 Test #1 Feb 9 Test #1 part B Feb 16-20 Reading Wk	Feb 23 Mar 1  Mar 8 Mid-Term Exam	Mar 15 Mar 22 Mar 29	Mar 29 Apr 5 Project Due Apr 5 last class 12th-16th studyweek UTM Apr 20 CCT322 Exam

.
 

If you are caught cheating you might receive "0" on the exam, or project, or, you could fail the course. In some cases for serious cheating offences, students have been kicked out of the university. "Most students know when they are cheating. And most students know they cannot copy out someone else’s words without putting those words in quotation marks and noting the source. But plagiarism is much more than simply stealing words; plagiarism includes the borrowing of ideas or the expression of ideas. Noting the origin of ideas is extremely important in an academic environment. Many instructors in undergraduate classes will explain plagiarism, and how to avoid committing this offence. If you are  ever in doubt about plagiarism, consult your instructor."  www.sa.utoronto.ca/handbook.php?cid=1?sid=2

Every Student should read U of T's policy on Cheating and Plagiarism. Cheating and Plagiarism are serious offences. Plagarism includes copying any work, that is not your's, and submitting it for grading, without making reference to the fact that it came from another source.  Prof. Richardson wishes to remind you that If you "cut and paste" phrases and sentances from the Internet, without using ".", or without saying what URL it came from, this is considered plagarism. If you copy work from another student's website, and submit this for grading, it is also considered cheating, unless you have permission, and say what site it came from. Teachers are trained to catch the most sophisticated and unusual cheating methods - DO NOT try to cheat, there is a very high chance you will be caught.

.

.. .,,,,

witiger.com	CONTACT I MAIN PAGE I NEWS GALLERY I E-BIZ SHORTCUTS I INT'L BIZ SHORTCUTS I MKTG&BUSINESS SHORTCUTS I TEACHING SCHEDULE
	.
	MISTAKES ITEXTS USED I IMAGES I RANK IDISCLAIMER I STUDENT CONTRIBUTORS I FORMER STUDENTS I PUBLICATIONS I TIPS I
	.

.