"Challenge" from the CCT322 class of 2016

updated 2017 March 20
UTM Sessional dates https://student.utm.utoronto.ca/calendar/sessional.pl
For the section(s) taught by Prof. W. Tim G. Richardson   U of T snow line for UofT, UTM 416-978-7669

January	February	Feb / March	March / April
Trends did Jan 2 Mon class did Jan 3 Tue class we'll discuss trends in every class based on topics in the news -------------------------------- an explanation of the 4P's Marketing Mix - 4P's d o product o price o promotion o place Tapscott 4Ps did Jan 10 Tue class Marketing Basics 4 P's - 6 E's VIDEO ( view thoroughly)  o4P's web page  o6E's web page did Jan 2 Mon class did Jan 3 Tue class o economic o competitive o technological o social/cultural o political/legal o geographic (read thoroughly)   Competitive Environment was introduced in CCT224 ------------------------------- "10 fingers" of business and marketing noted  ------------------------------- 4 min 11 sec The breadth and depth of marketing  did Jan 2 Mon class did Jan 3 Tue class again Jan 17 Tue class - it is a good grounding in WHAT IS MARKETING) emphasized - marketing NPOs, such as Cancer Society - B2G, selling to government ----------------------------------- Marketing Concept did Jan 3 Tue class did Jan 9 Mon class again Jan 10 Tue class again Jan 16 Mon class covered on Test 1 ---------------------------------- Marketing is Bad (read on your own) did Jan 9 Mon class ----------------------------------- Video - Version 2012 o product orientation o sales orientation o marketing orientation (originally noted in CCT224) did Jan 2 Mon class did Jan 3 Tue class again Jan 16 Mon class covered on Test 1 -------------------------------- 5 Utilities of Marketing   F.T.T.P.P. (google "the 5 utilities") --------------------------------------------- Marketing Orientation 4R's mentioned  o Retention o Referrals o Relationships o Recovery ---------------------------------- types of opportunities 2 min 17 sec n The Ansoff Matrix did Jan 9 Mon class Market Penetration  Market Development  Product Development  Diversification  Why Market Development is better than Market Penetration explained .. did Jan 9 Mon class video on advantages of Market Development in the context of profile info on customers and outsourcing risks . Market Development using the example of Timmies did Jan 9 Mon class did Jan 10 Tue class noted Jan 16 Mon class expresso shots at Tim Hortons - making more money off customers is "Market Penetration" - making money by selling to a larger number of customers is "Market Development" - discuss the digital equivalent ----------------------------------- Sources of Info  read thoroughly - noted previously in CCT224 Government Associations - noted as an important souce of info for the company you pick for your CCT322 project Corporate watch on your own - helpful tip for info about a company - VERY USEFUL for your CCT322 project ----------------------------------- Marketing Management PDOC noted .. o Planning  o Directing o Organizing  o Controlling -----------------------------------------  elastic / inelastic demand did Jan 23 Mon class did Jan 24 Tue class - not for testing ----------------------------------- Shopify growing from 300 to 1,000 noted Jan 23 Mon class noted Jan 24 Tue class	Pressure to save time noted Marketing Research did follow up reading the part on How has web-based information contributed to marketing research 5 steps in Mkt Research Process focused on why "defining the problem" is important - used example of Crown Royal and golf drivers ----------------------------------- Marketing Strategies Marketing Plans Jan 10 Tue did Jan 16 Mon class did Jan 17 Tue class This is the main part of your CCT322 group project. Marketing is "solving problems" rather than just using your imagination to make stuff said to Jan 17 Tue class WTGR quoted in 2012 Financial Post article  "Develop a winning marketing plan with these 10 tips" Marketing Plan 10 Tips   Think of how you can incorporate this in to your CCT322 group project. ----------------------------------------- Business Plans (for reference) Business Plans are essentially how to run a business and involved a huge amount of detail - marketing plans are a sub-set of a company's Business Plan Jan 10 Tue --------------------------------------- Developing New Products and Services New Product Development Process did Jan 24 Tue class Idea Generation  Screening  Idea Evaluation Develop Product Market Testing Commercialization  - problems in producing the required quantity did Jan 24 Tue class ----------- The role of customers and social media in the NPD f ---------- Apple  http://...how-apples-t op-secret-product-development- process-works/#gref ----------------------------------------. o Cultural Environment did Jan 23 Mon class did Jan 24 Tue class noted B2B vs. B2C (watch on your own) o Different Cultures: Mktg did Jan 23 Mon Class did Jan 24 Tue class . (you can make contributions by emailing WTGR) -buying decision process -impulse buying -cognitive dissonance Motivation for .. (also discussed in CCT224) (if you did not take CCT224, read this unit on Motivation) - Maslow's Hierarchy Maslow wifi !!   In CCT224 we discuss "Motivation" in the context of increasing employee productivity In CCT322 we discuss "Motivation" in the context of how to convince customers to be interested by the promotional mix, and buy the product -------------------------------------- Search Engines Issues - non SEO topics (for reference) (read - quite a bit of this you might not know) -------------------------------------- Segmentation Millenials YouTube song did Jan 10 Tue class covered on Test 1 for .. failure to properly segment can be a disaster..eg. Blackberry noted Blackberry Story Jan 16 Mon Class Jan 17 Tue Class powerpoint segmentation showed some Jan 16 Mon showed some Jan 17 Tue Segmentation Criteria 1 min 19 sec using example of "enough ppl in the segment" re: Otterbox 1. homogenous 2. heterogenous 3. substantial 4. competition - - - -  Canada Goose segmentation example Jan 16 Mon Class ppt segmentation process showed some Jan 16 Mon Market Oriented Strategies - single, mutiple, combined in your CCT322 project you will need to discuss and describe your segment link down - have to find proper URL WTGR on CTV News discussing segmentation and Blackberry  ------------------------------------- Product Planning  "PRODUCT" ppt - this PPT has 31 slides and we will go over most of them in class o consumer goods o industrial goods  o consumer  services  o industrial services  .------------------------------------ 18 things to be convincing "converting traffic" (will be on final exam) 1. Warranty service / Guarantee   2. Sizing, Price & Product Info   3. Functions and Features  . 1,2,3 done Jan 17 Tue .  4. Privacy   5. Long term use and upgradeability   6. Testimonials   7. Associations & Affiliations, Awards and Recognition  . 4,5,6,7 done Jan 23 Mon 4,5,6,7 done Jan 24 Tue .  8. Shipping   9. After Sales Customer Service 10. Corporate Citizenship: environmental considerations  11. Corporate Citizenship: social - cultural considerations  12. Corporate Citizenship: gender issues  8,9,10,11,12 done Feb 14 Tue . 13. Corporate Citizenship:  human rights issues  14. Contact Information  15. Payment Security  16. Colours: use of  17. Shopping Cart abandonment issues  18. "engage" the customer	powerpoint for services - this PPT has  16 slides  - - consumer  services  - industrial services most IT products are "services", intangible ------------------------------------- industrial products & services powerpoint ------------------------------------- Packaging PPT - this PPT has 4 short slides  did Jan 2 Mon class think of how packaging can be a competitive advantage for your product (if it is a "good" not a service) ----------------------------------- PLC Product Life Cycle. for March 12,13 watch this video before March 12,13 real examples  by MRK106 students 3 min 36 secs . PLC Product Modification for March 12, 13 PLC Market Modification for March 12, 13 relates to your final project in class we will discuss SOURCES OF IDEAS FOR NEW USES for IT Products and Services - corporate or customers .------------------------------------ oBranding noted briefly Jan 23 Mon noted briefly Jan 24 Tue for March 12, 13 oOnline Branding old powerpoint on branding . explained terms Jan 23 Mon explained terms Jan 24 Tue o Brand Awareness o Brand Recognition o Brand Allegiance o Brand Ambassador o Brand Equity ------------------------------------ CLV and  "Velvet Rope Customers" for March 12, 13 for March 20, 21 introduced in CCT224 ---------------------------------------- oOnline Communities did  ----------------------------------------- Packaging Bundling Packaging Strategies Labelling ---------------------------------------- Mktg Communications Promotion Objectives for March 12, 13 for March 20, 21 o Informing o Persuading o Reminding included in this powerpoint slides 15 - 20  ------------------------------------ Promotional Mix for March 12, 13 for March 20, 21 + Promotion ppl  - Sales Managers  - Advertising Managers  - Sales Promotion Mgrs + A. I.D.A. (slide 21) powerpoint for March 12, 13 for March 20, 21  Personal Selling for March 12, 13 for March 20, 21 Mass Selling for March 12, 13 for March 20, 21     o Advertising     o Publicity      o Viral Marketing Sales Promotion for March 12, 13 for March 20, 21 Adoption Process powerpoint slide 30 - Innovators - Early Adopters - Early Majority - Late Majority - Laggards . Viral Marketing for March 12, 13 for March 20, 21  (done in MGD415 also) 6 main types - 4. edgy/buzz marketing - 6 guerilla marketing showed  - Google/India/Partition did Jan 10 Tue class - Toyota Swagger Wagon noted - VW Superbowl/Jamaica did Jan 3 Tue class -- Publicity for March 12, 13 for March 20, 21 because younger ppl are immune to regular advertising - discussed Ashley Madison --- discussion March 9th about the importance of STORY TELLING as part of producing compelling promotional information ------------------------------------- Kewl Commercials Weird Ads read on your own - noted briefly All commercials have a basic theme. The main three are - Sex - Humour - Fear There is also - Lifestyle - Nostalgia - Patriotism ----------------------------------- Promotion Personal Selling . selling powerpoint . 7 steps in selling process did briefly Jan 3 Tue class for March 12, 13 for March 20, 21   o Prospecting   o Approach   o Presentation   o Demonstration   o Handling Objectives   o Closing   o Follow-up ------------------------------------ Selling I.T. Products and Services read on your own  WTGR on CTV discussing technology and the changing face of Retail - WTGR explains mismatch between IT PLC cycles and dates such as Cyber Monday - selling flat screen monitors to Tim Hortons did Jan 3 Tue class ------------------------------ Benefits and Limitations of e-Business did Feb 13 Mon class did Feb 14 Tue class VERY important video intro to the unit YouTube Video VERY important ------------------------------------ Quality TQM (noted in CCT224) Break-Even Analysis for March 12, 13 for March 20, 21.	Mobile SEO / SMO . Local SEO factors  poweredbysearch.com /resources/top-local-seo- ranking-factors-in-2015/ from  for March 20/21 the conversation is led by Dev Basu - watch it before class, if possible -------------------------------------- All commerce is e-commerce All e-commerce is m-commerce m-commerce intro for March 20/21 GPS basics for March 20/21 ------------------------------------------------- Search Engine Issues mentioned briefly  read thoroughly on your own noted  that SEO becoming more SMO ------------------------------------------ Search Engines (SEO) will be on the final exam, improve your ranking Dev Basu former UTSC TA  CONFIRMED for  CCT322 in 2016March22nd poweredbysearch.com . SEO slides for 2016  witiger.com/powerpoints/ . SEO slides for 2015  slideshare.net /devbasu/why-you- need-become-an-seo o Video 2009 Part 1  () o Video 2009 Part 2  (v) o Video 2012-Part 1 (t) o Video 2012-Part 2 -----------------------------------   Hubspot Certification Jan 2nd to Monday Class Jan 3rd to Tue class Jan 9 Mon Jan 10 Tue agreed it would substitute for the 25% Project  http://certification.hubspot .com/inbound-certification and once you are signed in it will take you to  http://academy.hubspot. com/ic16/optimizing- your-website-for -search-engines Jan 24 Tue showed part of first unit in class ----------------------------------- Inbound marketing and SEO noted .. (related to Content Marketing) Inbound focuses on creating content and interactions which are  "Useful and Interesting" Why Inbound - traditional marketing has failed - the technological environment makes traditional mktg less effective did Jan 23 Tue class Inbond is promoting an enterprise through - SEO - whitepapers - blogs and Vblogging - podcasts - newsletters Inbound Methodology o Attract o Convert o Close o Delight Hubspot and Inbound ----------------------------------------- Pricing Basics noted . - markups - stockturn rate Pricing Objectives noted . pricing policies - skimming - penetration - introductory discount policies Pricing Differentiation .  Drip Pricing .  Skimming Price explained . Penetration Pricing explained Online Retailing o Banner Ads not done in 2016 Distribution Wholesaling Channels channel conflict Push versus Pull did Feb 13 Mon class did Feb 14 Tue class noted briefly in CCT224 - understanding this relates to Inbound Marketing and the use of SoMe  4 min 58 sec watch video on your own ----------------------------------- Canadian Tire presentation  http://corp.canadiantire.ca /en/joinourteam/Pages/CWS_ StudentOpportunitiesCorporate.aspx 2016 March 29 --------------------------------- Cognitive Dissonance did Feb 14 Tue class - noted in the Canadian Tire presentation March 29th 2016 1 min 33 sec view on your own ---------------------------------- Contingency Planning (read on your own - NOT testable material - this is done in MGD426) -----------------------------------  mcommerceGPS.htm. read on your own - NOT testable material - this is done in MGD415)- --------------------------------------- do's and don'ts about selling online YouTube Video - very important How to register a business (watch this on your own) d
Monday Section CCT322H5 LEC0102 in IB 380 62  students as of Dec 15,2016 Jan 2nd 2017 Jan 9 Jan 16 Jan 23	Jan 23 Jan 30 Test 1 prof sick Feb 6 Test 1 Feb 13 Feb 20 Holiday - no class Feb 21-24 Break Week	Feb 27 Mid Term Feb 28 guest speaker Alex Naccarto March 6 Mid Term March 13 (bad weather 7-9pm class was cancelled )	March 20 March 27 Apr 1-5 study break Apr 6-22 exams 2017
Tuesday Section CCT322H5 LEC0101 90 students as of Dec 15,2016 in Kaneff Bldg L1220 Jan 3rd 2017 Jan 10 Jan 17 Jan 24	Jan 24 Jan 31 Test 1 prof sick Feb 7 Test 1 Feb 14 Feb 21 - no class Feb 21-24 Break Week	Feb 28 Mid Term  Feb 28 guest speakers Jessica Bhola Pranya Yamin March 7 Mid Term March 14(predicted bad weather 11AM-1PM class was cancelled )	March 21 March 28 Apr 1-5 study break Apr 6-22 exams 2017

.dates are subject to change due to weather and other circumstances
(How the marks are calculated)

2017 Feb Class
CCT 322 2017 Feb 28th Guest Speakers Jessica Bhola and Pranya Yamin

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2016 March Class

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2014 Class

 
 

Teachable point: never presume to guess how far a student can or cannot go if they have courage and desire to achieve their goal...and if the opportunity presents itself to take a pic "just in case", go for it. Secondly, all of you in CCT322 should pay attention to your fellow classmates and make more than a superficial effort to know each other since your future ability to network "with results" will depend on having had a genuine friendship "back in the day"...another reason for working together in groups on class projects. Pic above was take 2014 Jan 14 w Jeanette Ricasio who is building her music career www.jnai.ca/gallery.php

 
 

Read The Newspaper Part 1

Read The Newspaper Part 2 getting rich on the stock market

Read The Newspaper Part 3 learn an Industry Sector

Read The Newspaper Part 4 Business magazines are important

Earning Class Participation Marks - basics

Class Participation - how you earn the highest marks

Class Participation - how they are calculated - the numbers

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Group Work - what the Report should look like - binding, pages, table of contents		Group Work / Reports Part 2 The importance of using "Mature Language" in your writing		Group Work / Reports Part 3 important considerations		Group Work / Reports Part 4 Coordinating the submission Communication w group members

 

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	Course textbook - recommended 2010 "Current Issues in Marketing in the Information Age, 2nd Edition" by Prof. Tim Richardson, University of Toronto  Publisher: Thomson Nelson Canada ISBN: 0-17-6439668 published Jan 2007 website witiger.com/ecommerce/bookCurrentIsssues2ndEd.htm
	Course textbook - formerly required "Marketing in the Information Age" by Prof. Tim Richardson, University of Toronto  Publisher: Thomson Nelson Canada ISBN: 0-17-642455-5 published 2005 website witiger.com/universityoftoronto/MGTD06/MGTD06book.htm
	Course textbook - formerly recommended "Marketing, 10th Edition" by Prof. Montrose Sommers, Ryerson University,  and Prof. James G. Barnes, Memorial University of Newfoundland publisher's website for the text  http://highered.mcgraw-hill.com/sites/0070914389/information_center_view0/overview.html ISBN: 0070914389 Publishing date 2004 Table of Contents listed at  highered.mcgraw-hill.com/sites/0070914389/information_center_view0/table_of_contents.html

 
 

Section A	Section B	Section C	Section D
Jan 06 2015 Jan 13  Jan 20 (class list) and discussion of group project Jan 27 TEST	Feb 3  Feb 10 online class - read selected content online Feb 16 - 21 BreakWk 2015	Feb 24 discussion of progress to date on group project - Mar 3  Mar 10 SEO / T. Iffat by Poweredbysearch.com	Mar 17 Mid-Term Exam Mar 24  Mar 31 last class??
Jan 07 2014 Jan 14 (class list) and discussion of group project Jan 21 Jan 28 TEST	Feb 4 discussion of progress to date on group project Feb 11 discussion of progress to date on group project - one rep from each group report Feb 17 - 22 BreakWk 2014	Feb 25  Mar 4 Mid-Term Exam Mar 11	Mar 18  Mar 25 SEO Apr 01 last class EXAM 2014 Apr 25th
Jan 08 2013 Jan 15 (class list) and discussion of group project Jan 22 Jan 29 Test #1 (conducted by TA, prof sick)	Feb 5 discussion of progress to date on group project Feb 12 discussion of progress to date on group project - one rep from each group report Feb 18 - 23 BreakWk 2013	Feb 26  Mar 5 Mid-Term Exam confirmed Mar 12	Mar 19 SEO Mar 26 Apr 02 last class FINAL EXAM 2013  Apr
Jan 03 2012 Jan 10 (class list) and discussion of group project Jan 17 Test #1	Jan 24 Jan 31 Guest speaker Mark Steele - former UTM student Feb 7  Feb 14 discussion of progress to date on group project	Feb 14 Feb 19 - 25 BreakWk 2012 Feb 28 Mid-Term Exam Mar 6 Céline Kirkoçian Mar 13	Mar 13 Mar 20  Mar 27 last class Ap 2-7 study break FINAL EXAM 2012 Apr 19th
Jan 04 2011 Jan 11 (class list) Jan 18 prof away Jan 25 Test #1	Feb 01  Feb 8  Feb 15	Feb 20 - 26 BreakWk 2011 Mar 1 Mid-Term Exam Mar 8	Mar 15  Mar 22 Guest speaker Dev Basu  Mar 29 last class Apr 2-7 study break exam Apr 19th 08:00 - 11:00 am gym
Jan 05 2010 Jan 12 (did class list) Jan 19 Jan 26 Test #1	Feb 02 Feb 9 discussion of group project Feb 16-21 Reading Wk 2010	Feb 23 Project Discussion Part 2 - progress Mar 2 Mid-Term Exam 12:10 - 1:59 Mar 9	Mar 16 Guest speaker Mar 23 Mar 30 last class Apr 2-7 study break FINAL EXAM Sat., Apr. 10th
Jan 06 2009 Jan 13 Jan 20  OBAMA Jan 27	Jan 27 Feb 03 Test #1 Feb 10 Feb 18-23 Reading Wk 2008	Feb 24  Mar 3 Mid-Term Exam Mar 10 Project Discussion	Mar 17 Guest speaker Mar 24 Mar 31 last class Apr 7th last class Apr 7th Project Due 2009 guest speaker: DevBasu.com 7th-13th studyweek UTM
Jan  2008 - dates lost!	.	.	(2008 guest speaker:  Naseem Javed)  www.naseemjaved.com
Jan 09 2007 Jan 16 Jan 23	Jan 23 Jan 30 Feb 06 Test #1 Feb 13 Feb 19-23 Reading Wk 2007 Feb 20 - no class	Feb 27 Mid-Term Exam Mar 6	Mar 13 Mar 20 Guest Speaker Ziplocal  download .ppt Mar 27 Apr 4 Project Due Apr 4 last class 9th-13th studyweek UTM FINAL EXAM April 17
Jan 17 2006 Jan 24	Jan 24 Jan 31 Test #1 Feb 7 Feb 14	Feb 14 Feb 20-24 Reading Wk 2006 Feb 28 Mid-Term Exam Mar 7 Mar 14 definite online class	Mar 21 Mar 28 Apr 4 Project Due Apr 4 last class 10th-14th studyweek UTM Apr 21 FINAL EXAM
Jan 4th 2005 Jan 11 Jan 18	Jan 18 Jan 25 Feb 1 Test #1 Feb 8 Feb 14-18 Reading Wk	Feb 22 Mar 1 online class Mar 8	Mar 15 prof sick :-( Mar 22 Mar 29 Apr 5 Project Due Apr 5 last class 11th-15th studyweek UTM Apr 18th FINAL EXAM

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Section A	Section B	Section C	Section D	Section E
Jan 5th 2004 Jan 12 Jan 19	Jan 26 Snow-cancelled Feb 2 Test #1 Feb 9 Test #1 part B Feb 16-20 Reading Wk	Feb 23 Mar 1  Mar 8 Mid-Term Exam	Mar 15 Mar 22 Mar 29	Mar 29 Apr 5 Project Due Apr 5 last class 12th-16th studyweek UTM Apr 20 CCT322 Exam

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If you are caught cheating you might receive "0" on the exam, or project, or, you could fail the course. In some cases for serious cheating offences, students have been kicked out of the university. "Most students know when they are cheating. And most students know they cannot copy out someone else’s words without putting those words in quotation marks and noting the source. But plagiarism is much more than simply stealing words; plagiarism includes the borrowing of ideas or the expression of ideas. Noting the origin of ideas is extremely important in an academic environment. Many instructors in undergraduate classes will explain plagiarism, and how to avoid committing this offence. If you are  ever in doubt about plagiarism, consult your instructor."  www.sa.utoronto.ca/handbook.php?cid=1?sid=2

Every Student should read U of T's policy on Cheating and Plagiarism. Cheating and Plagiarism are serious offences. Plagarism includes copying any work, that is not your's, and submitting it for grading, without making reference to the fact that it came from another source.  Prof. Richardson wishes to remind you that If you "cut and paste" phrases and sentances from the Internet, without using ".", or without saying what URL it came from, this is considered plagarism. If you copy work from another student's website, and submit this for grading, it is also considered cheating, unless you have permission, and say what site it came from. Teachers are trained to catch the most sophisticated and unusual cheating methods - DO NOT try to cheat, there is a very high chance you will be caught.

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Marketing is NOT only Advertising
(optional reading of an "adult" nature discussing in a funny way the various marketing terms)

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