for the final exam, please note
Students who are less than 30 minutes late for a final examination may enter the examination room and begin writing.   The prof is not required to give any extra time.  The student must be given the “LATE FORM” to read and sign.
Students who are more than 30 minutes late for a final examination should be sent immediately to the Office of the Registrar, Room 2122, South Building.

check your marks here  http://www.witiger.com/marks/
 
CCT 322 (aka CCT322H5S)
Marketing Information Products & Services
A 3rd year course in the CCIT Program of University of Toronto at Mississauga and Sheridan College
For the section(s) taught by Prof. W. Tim G. Richardson                                 U of T snow line for UofT, UTM and UTSC 416-978-7669
Tuesday evenings 6:00 pm - 8:00 pm in the new CCIT Bldg. in room
http://www.witiger.com/universityoftoronto/MGTD06/gradingMGTD06.htm Grading Information
(How the marks are calculated)
witiger.com/marks/
CCT 322 Project Details check witiger.com/groupprojectmembers/
last updated 2008 Feb 14
Section A Section B Section C Section D
Marketing is NOT only Advertising
Marketing Mix
Marketing Basics
- 4P's
o product   o price
o promotion o place
-----------------------------------
5 Utilities of Marketing 
 F.T.T.P.P.
---------------------------------------------
Marketing Orientation
4R's
o Retention     o Referrals
o Relationships o Recovery
-----------------------------------
Contingency Planning
-----------------------------------
Marketing Concept
Marketing is Bad
.
The Marketing Environments
o economic
o competitive
o technological
o social/cultural
o political/legal
o geographic
.
types of opportunities
o Market Penetration 
o Market Development 
o Product Development 
o Diversification 
Marketing Management
PDOC
o Planning   o Directing
o Organizing o Controlling
-----------------------------------------
Marketing Strategies
Marketing Plans
-----------------------------------------
Business Plans
-----------------------------------------.
o Cultural Environment
o Different Cultures: Mktg
-buying decision process
-impulse buying
-cognitive dissonance
Motivation
- Maslow's Hierarchy
-----------------------------------------
Search Engines Issues
- non SEO topics
-----------------------------------------
Segmentation
powerpoint segmentation
Segmenting Dimensions
-homogenous, heterogenous
- substantial, - operational
ppt segmentation process
Market Oriented Strategies
- single, mutiple, combined 
-----------------------------------------
 elastic / inelastic demand
-----------------------------------------
Product Planning (Feb 12)
o consumer goods
o industrial goods 
o consumer  services 
o industrial services 
.
New Product Development
.
PLC Product Life Cycle
 

.

oBranding 
oOnline Branding
opowerpoint on branding
o Brand Awareness
o Brand Recognition
o Brand Allegiance
o Brand Ambassador
o Brand Equity
----------------------------------------
CLV and
"Velvet Rope Customers"
----------------------------------------
oOnline Communities
-----------------------------------------
Packaging
Bundling
Packaging Strategies
Labelling

Warranties & Guarantees
----------------------------------------
Mktg Communications
o Informing
o Persuading
o Reminding

Promotional Mix
powerpoint 
o Personal Selling
o Mass Selling
    o Advertising
    o Publicity
o Sales Promotion
Kewl Commercials
Weird Ads  (Mar 11)

 

Promotion
Personal Selling 
selling powerpoint
7 steps in selling process
 (Mar 11)
------------------------------------
Search Engines (SEO)
improve your ranking (Mar 11)


Online Retailing
o Banner Ads (Mar 18)

Distribution
Wholesaling
Channels
channel conflict
-------------------------------------------
Benefits & Limitations of e-Business(Mar 18 & Apr 08)

do's and don'ts(Mar 18)
.
18 things to be convincing about(Mar 18 & Apr 08)
------------------------------------------
Pricing Basics
Pricing Objectives(Apr 08)
-------------------------------------------
Quality  TQM(Apr 08)

Break-Even Analysis
Pricing for IT 
products and services

Jan 08 2008
Jan 15 (shortened class)
Jan 22
Jan 22
Jan 29
Feb 05 Test #1
Feb 12
Feb 18-23 Reading Wk 2008
Feb 26 
Mar 4 Mid-Term Exam
Mar 11
Mar 18 - "online class"
read
oBenefits & Limitations
othings to be convincing

Mar 25
guest speaker: Naseem Javed
 www.naseemjaved.com

Apr 1 Project Due

Apr 08 last class

7th-13th studyweek UTM

 

.dates are subject to change due to weather and other circumstances
 
 
 
Course textbook - recommended
"Current Issues in Marketing in the Information Age, 2nd Edition"
by Prof. Tim Richardson, University of Toronto 
Publisher: Thomson Nelson Canada
ISBN: 0-17-6439668 published Jan 2007
website witiger.com/ecommerce/bookCurrentIsssues2ndEd.htm
click Course textbook - formerly required "Marketing in the Information Age"
by Prof. Tim Richardson, University of Toronto 
Publisher: Thomson Nelson Canada
ISBN: 0-17-642455-5 published 2005
website witiger.com/universityoftoronto/MGTD06/MGTD06book.htm
http://highered.mcgraw-hill.com/sites/0070914389/information_center_view0/overview.html Course textbook - formerly recommended "Marketing, 10th Edition"
by Prof. Montrose Sommers, Ryerson University, 
and Prof. James G. Barnes, Memorial University of Newfoundland
publisher's website for the text  http://highered.mcgraw-hill.com/sites/0070914389/information_center_view0/overview.html
ISBN: 0070914389 Publishing date 2004

Table of Contents listed at  highered.mcgraw-hill.com/sites/0070914389/information_center_view0/table_of_contents.html


 
 
Section A Section B Section C Section D
Jan 09 2007
Jan 16
Jan 23
Jan 23
Jan 30
Feb 06 Test #1
Feb 13
Feb 19-23 Reading Wk 2007
Feb 20 - no class
Feb 27 Mid-Term Exam
Mar 6
Mar 13
Mar 20 Guest Speaker Ziplocal 
download .ppt
Mar 27
Apr 4 Project Due
Apr 4 last class
9th-13th studyweek UTM
FINAL EXAM April 17
Jan 17 2006
Jan 24
Jan 24
Jan 31 Test #1
Feb 7
Feb 14
Feb 14
Feb 20-24 Reading Wk 2006
Feb 28 Mid-Term Exam
Mar 7
Mar 14 definite online class
Mar 21
Mar 28
Apr 4 Project Due
Apr 4 last class
10th-14th studyweek UTM
Apr 21 FINAL EXAM
Jan 4th 2005
Jan 11
Jan 18
Jan 18
Jan 25
Feb 1 Test #1
Feb 8
Feb 14-18 Reading Wk
Feb 22
Mar 1 online class
Mar 8 Mid-Term Exam
Mar 15 prof sick :-(
Mar 22
Mar 29
Apr 5 Project Due
Apr 5 last class
11th-15th studyweek UTM
Apr 18th FINAL EXAM
..
Section A Section B Section C Section D Section E
Jan 5th 2004
Jan 12
Jan 19
Jan 26 Snow-cancelled
Feb 2 Test #1
Feb 9 Test #1 part B
Feb 16-20 Reading Wk
Feb 23
Mar 1 
Mar 8 Mid-Term Exam
Mar 15
Mar 22
Mar 29
Mar 29
Apr 5 Project Due
Apr 5 last class
12th-16th studyweek UTM
Apr 20 CCT322 Exam

.
If you are caught cheating you might receive "0" on the exam, or project, or, you could fail the course. In some cases for serious cheating offences, students have been kicked out of the university.

"Most students know when they are cheating. And most students know they cannot copy out someone else’s words without putting those words in quotation marks and noting the source. But plagiarism is much more than simply stealing words; plagiarism includes the borrowing of ideas or the expression of ideas. Noting the origin of ideas is extremely important in an academic environment. Many instructors in undergraduate classes will explain plagiarism, and how to avoid committing this offence. If you are  ever in doubt about plagiarism, consult your instructor."  www.sa.utoronto.ca/handbook.php?cid=1&sid=2
 

Every Student should read U of T's policy on Cheating and Plagiarism.
Cheating and Plagiarism are serious offences.

Plagarism includes copying any work, that is not your's, and submitting it for grading, without making reference to the fact that it came from another source. 

Prof. Richardson wishes to remind you that If you "cut and paste" phrases and sentances from the Internet, without using ".", or without saying what URL it came from, this is considered plagarism. If you copy work from another student's website, and submit this for grading, it is also considered cheating, unless you have permission, and say what site it came from.

Teachers are trained to catch the most sophisticated and unusual cheating methods - DO NOT try to cheat, there is a very high chance you will be caught.

.
 
 
 
 
 

 
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