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| Marketing Information Products and Services | |
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Course Text
Author: W.T.G. Richardson
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For the section(s)
taught by Prof. W. Tim G. Richardson
Tuesday noon - 2:00 pm in the Kaneff Bldg. room 112
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| Section A | Section B | Section C | Section D |
| Marketing
is NOT only Advertising
Marketing Mix - 4P's o product o price o promotion o place Marketing Basics 4 P's - 6 E's VIDEO ----------------------------------- Marketing Concept ---------------------------------- Marketing is Bad ----------------------------------- 5 Utilities of Marketing F.T.T.P.P. --------------------------------------------- Marketing Orientation 4R's o Retention o Referrals o Relationships o Recovery ---------------------------------- The Marketing Environments o economic o competitive o technological o social/cultural o political/legal o geographic ----------------------------------. types of opportunities o Market Penetration o Market Development o Product Development o Diversification ----------------------------------- Marketing Management PDOC o Planning o Directing o Organizing o Controlling ----------------------------------- Contingency Planning ----------------------------------- Marketing Research |
Marketing
Strategies
Marketing Plans ----------------------------------------- Business Plans -----------------------------------------. o Cultural Environment o Different
Cultures: Mktg
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oBranding
(Feb
24)
oOnline Branding opowerpoint on branding o Brand Awareness o Brand Recognition o Brand Allegiance o Brand Ambassador o Brand Equity ---------------------------------------- CLV and "Velvet Rope Customers"(Feb 24) ---------------------------------------- oOnline Communities(Feb 24) ----------------------------------------- Packaging Bundling Packaging Strategies Labelling Warranties ? Guarantees
Promotional Mix
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Search Engines (SEO)
improve your ranking March 17 - guest speaker Online Retailing o Banner Ads Distribution
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| Jan 05 2010
Jan 12 (did class list) Jan 19 Jan 26 Test #1 (covers first 3 classes) |
Feb 02
Feb 9 discussion of group project Feb 16-21 Reading Wk 2010 |
Feb 23
Mar 2 Mid-Term Exam Mar 9 Project Discussion |
Mar 16 Guest
speaker
Mar 23 Mar 30 last class Apr 2-7 study break 2010 guest speaker:
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.dates
are subject to change due to weather and other circumstances
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Course textbook - recommended
2010
"Current Issues in Marketing in the Information Age, 2nd Edition" by Prof. Tim Richardson, University of Toronto Publisher: Thomson Nelson Canada ISBN: 0-17-6439668 published Jan 2007 website witiger.com/ecommerce/bookCurrentIsssues2ndEd.htm |
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Course textbook - formerly
required "Marketing in the Information Age"
by Prof. Tim Richardson, University of Toronto Publisher: Thomson Nelson Canada ISBN: 0-17-642455-5 published 2005 website witiger.com/universityoftoronto/MGTD06/MGTD06book.htm |
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Course textbook - formerly
recommended "Marketing, 10th Edition"
by Prof. Montrose Sommers, Ryerson University, and Prof. James G. Barnes, Memorial University of Newfoundland publisher's website for the text http://highered.mcgraw-hill.com/sites/0070914389/information_center_view0/overview.html ISBN: 0070914389 Publishing date 2004 Table of Contents listed at highered.mcgraw-hill.com/sites/0070914389/information_center_view0/table_of_contents.html |
| Section A | Section B | Section C | Section D |
| Jan 06 2009
Jan 13 Jan 20 OBAMA Jan 27 |
Jan 27
Feb 03 Test #1 Feb 10 Feb 18-23 Reading Wk 2008 |
Feb 24
Mar 3 Mid-Term Exam Mar 10 Project Discussion |
Mar 17 Guest
speaker
Mar 24 Mar 31 last class Apr 7th last class Apr 7th Project Due 2009 guest speaker:
7th-13th studyweek UTM |
| Jan 2008
- dates lost! |
. | . | (2008 guest speaker:
Naseem Javed) www.naseemjaved.com |
| Jan 09 2007
Jan 16 Jan 23 |
Jan 23
Jan 30 Feb 06 Test #1 Feb 13 Feb 19-23 Reading Wk 2007 Feb 20 - no class |
Feb 27 Mid-Term
Exam
Mar 6 |
Mar
13
Mar 20 Guest Speaker download .ppt Mar 27 Apr 4 Project Due Apr 4 last class 9th-13th studyweek UTM FINAL EXAM April 17 |
| Jan 17 2006
Jan 24 |
Jan 24
Jan 31 Test #1 Feb 7 Feb 14 |
Feb 14
Feb 20-24 Reading Wk 2006 Feb 28 Mid-Term Exam Mar 7 Mar 14 definite online class |
Mar 21
Mar 28 Apr 4 Project Due Apr 4 last class 10th-14th studyweek UTM Apr 21 FINAL EXAM |
| Jan 4th 2005
Jan 11 Jan 18 |
Jan 18
Jan 25 Feb 1 Test #1 Feb 8 Feb 14-18 Reading Wk |
Feb 22
Mar 1 online class Mar 8 Mid-Term Exam |
Mar 15 prof
sick :-(
Mar 22 Mar 29 Apr 5 Project Due Apr 5 last class 11th-15th studyweek UTM Apr 18th FINAL EXAM |
| Section A | Section B | Section C | Section D | Section E |
| Jan 5th 2004
Jan 12 Jan 19 |
Jan
26 Snow-cancelled
Feb 2 Test #1 Feb 9 Test #1 part B Feb 16-20 Reading Wk |
Feb 23
Mar 1 Mar 8 Mid-Term Exam |
Mar 15
Mar 22 Mar 29 |
Mar 29
Apr 5 Project Due Apr 5 last class 12th-16th studyweek UTM Apr 20 CCT322 Exam |
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| If you are caught
cheating you might receive "0" on the exam, or project, or, you could fail
the course. In some cases for serious cheating offences, students have
been kicked out of the university.
"Most students know when
they are cheating. And most students know they cannot copy out someone
else’s words without putting those words in quotation marks and noting
the source. But plagiarism is much more than simply stealing words; plagiarism
includes the borrowing of ideas or the expression of ideas. Noting the
origin of ideas is extremely important in an academic environment. Many
instructors in undergraduate classes will explain plagiarism, and how to
avoid committing this offence. If you are ever in doubt about plagiarism,
consult your instructor." www.sa.utoronto.ca/handbook.php?cid=1?sid=2
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Every Student should read
U of T's policy on Cheating and Plagiarism.
Cheating and Plagiarism are serious offences. Plagarism includes copying any work, that is not your's, and submitting it for grading, without making reference to the fact that it came from another source. Prof. Richardson wishes to remind you that If you "cut and paste" phrases and sentances from the Internet, without using ".", or without saying what URL it came from, this is considered plagarism. If you copy work from another student's website, and submit this for grading, it is also considered cheating, unless you have permission, and say what site it came from. Teachers are trained to catch the most sophisticated and unusual cheating methods - DO NOT try to cheat, there is a very high chance you will be caught. |