when you come to class Feb 9th, sit with your group and be prepared to discuss progress - to - date:
- I will go around the class group by group and ask piercing questions to ascertain if you know what you are doing
- make sure you have discussions within your group about what product/service you are doing
- your success will depend on picking a great product/service
- suggestion: - go to a mall, walk around in BestBuy, The Source etc and look at kewl techie stuff
- this is an important class - be prepared to discuss things of substance
- i will bring copies of previous projects done in 2008 and 2009
CCT 322 (aka CCT322H5S)
Marketing Information Products and Services
A 3rd year course in the CCIT Program of University of Toronto at Mississauga and Sheridan College
http://www.witiger.com/ecommerce/bookCurrentIsssues2ndEd.htm Course Text

Author: W.T.G. Richardson
ISBN: 0176439668
Title: Current Issues in Marketing 
in the Information Age, 2nd Ed.
(used mostly in MGD415)

For the section(s) taught by Prof. W. Tim G. Richardson 
Tuesday noon - 2:00 pm in the Kaneff  Bldg. room 112

http://www.witiger.com/universityoftoronto/MGTD06/gradingMGTD06.htm(How the marks are calculated)
witiger.com/marks/(to see your marks)

CCT 322 Project Details check witiger.com/groupprojectmembers/

last updated 2010 Feb 02 U of T snow line for UofT, UTM and UTSC 416-978-7669
Section A Section B Section C Section D
Marketing is NOT only Advertising
Marketing Mix
- 4P's
o product o price
o promotion o place
Marketing Basics
4 P's - 6 E's VIDEO
-----------------------------------
Marketing Concept
----------------------------------
Marketing is Bad
-----------------------------------
5 Utilities of Marketing 
 F.T.T.P.P.
---------------------------------------------
Marketing Orientation
4R's
o Retention o Referrals
o Relationships o Recovery
----------------------------------
The Marketing Environments
o economic
o competitive
o technological
o social/cultural
o political/legal
o geographic
----------------------------------.
types of opportunities
o Market Penetration 
o Market Development 
o Product Development 
o Diversification 
-----------------------------------
Marketing Management
PDOC
o Planning o Directing
o Organizing o Controlling
-----------------------------------
Contingency Planning
-----------------------------------
Marketing Research

http://www.youtube.com/watch?v=BYXIHlDL8jk
YouTube Video
5 steps in Mkt Rsearch Process

Marketing Strategies
Marketing Plans
-----------------------------------------
Business Plans
-----------------------------------------.
o Cultural Environment

o Different Cultures: Mktg
-buying decision process
-impulse buying
-cognitive dissonance
Motivation (for Feb 02)
- Maslow's Hierarchy
-----------------------------------------
Search Engines Issues
- non SEO topics(for Feb 02)
-----------------------------------------
Segmentation(for Feb 02)
powerpoint segmentation
Segmenting Dimensions
-homogenous, heterogenous
- substantial, - operational
ppt segmentation process
Market Oriented Strategies
- single, mutiple, combined 
-----------------------------------------
 elastic / inelastic demand
(for Feb 02)
-----------------------------------------
Product Planning 
o consumer goods
o industrial goods 
o consumer  services 
o industrial services 
-------------------------------------
powerpoint for services
- consumer  services 
- industrial services
-------------------------------------
industrial products & services
powerpoint
-------------------------------------.
PLC Product Life Cycle.
  o Product Modification
  o Market Modification
  o New Product Development 

oBranding (Feb 24)
oOnline Branding
opowerpoint on branding
o Brand Awareness
o Brand Recognition
o Brand Allegiance
o Brand Ambassador
o Brand Equity
----------------------------------------
CLV and
"Velvet Rope Customers"(Feb 24)
----------------------------------------
oOnline Communities(Feb 24)
-----------------------------------------
Packaging
Bundling
Packaging Strategies
Labelling

Warranties ? Guarantees
----------------------------------------
Mktg Communications
o Informing
o Persuading
o Reminding

Promotional Mix
powerpoint 
o Personal Selling
o Mass Selling
    o Advertising
    o Publicity
o Sales Promotion
Kewl Commercials
Weird Ads
---------------------------------------
Promotion
Personal Selling
(mentioned Mar 10)
selling powerpoint
7 steps in selling process
  o Prospecting
  o Approach
  o Presentation
  o Demonstration
  o Handling Objectives
  o Closing
  o Follow-up

Search Engines (SEO)
improve your ranking
March 17 - guest speaker


Online Retailing
o Banner Ads

Distribution
Wholesaling
Channels
channel conflict
-------------------------------------------
Benefits and Limitations of e-Business
March 24 - important
do's and don'ts
.
18 things to be convincing about
March 24 - very important
------------------------------------------
Pricing Basics
Pricing Objectives
pricing policies
- skimming
- penetration
- introductory
discount policies
Pricing Differentiation
-------------------------------------------
Quality  TQM
March 31
Break-Even Analysis
March 31
Pricing for IT 
products and services

Jan 05 2010
Jan 12 (did class list)
Jan 19
Jan 26 Test #1
(covers first 3 classes)
Feb 02 
Feb 9 discussion of group project
Feb 16-21 Reading Wk 2010
Feb 23 
Mar 2 Mid-Term Exam
Mar 9 Project Discussion
Mar 16 Guest speaker
Mar 23
Mar 30 last class
Apr 2-7 study break

2010 guest speaker:
DevBasu.com

.dates are subject to change due to weather and other circumstances
 
 
 
Course textbook - recommended 2010
"Current Issues in Marketing in the Information Age, 2nd Edition"
by Prof. Tim Richardson, University of Toronto 
Publisher: Thomson Nelson Canada
ISBN: 0-17-6439668 published Jan 2007
website witiger.com/ecommerce/bookCurrentIsssues2ndEd.htm
click Course textbook - formerly required "Marketing in the Information Age"
by Prof. Tim Richardson, University of Toronto 
Publisher: Thomson Nelson Canada
ISBN: 0-17-642455-5 published 2005
website witiger.com/universityoftoronto/MGTD06/MGTD06book.htm
http://highered.mcgraw-hill.com/sites/0070914389/information_center_view0/overview.html Course textbook - formerly recommended "Marketing, 10th Edition"
by Prof. Montrose Sommers, Ryerson University, 
and Prof. James G. Barnes, Memorial University of Newfoundland
publisher's website for the text  http://highered.mcgraw-hill.com/sites/0070914389/information_center_view0/overview.html
ISBN: 0070914389 Publishing date 2004

Table of Contents listed at  highered.mcgraw-hill.com/sites/0070914389/information_center_view0/table_of_contents.html


 
 
Section A Section B Section C Section D
Jan 06 2009
Jan 13
Jan 20  OBAMA
Jan 27
Jan 27
Feb 03 Test #1
Feb 10
Feb 18-23 Reading Wk 2008
Feb 24 
Mar 3 Mid-Term Exam
Mar 10 Project Discussion
Mar 17 Guest speaker
Mar 24
Mar 31 last class
Apr 7th last class
Apr 7th Project Due

2009 guest speaker:
DevBasu.com

7th-13th studyweek UTM

Jan  2008
- dates lost!
. . (2008 guest speaker: 
Naseem Javed)
 www.naseemjaved.com
Jan 09 2007
Jan 16
Jan 23
Jan 23
Jan 30
Feb 06 Test #1
Feb 13
Feb 19-23 Reading Wk 2007
Feb 20 - no class
Feb 27 Mid-Term Exam
Mar 6
Mar 13
Mar 20 Guest Speaker Ziplocal 
download .ppt
Mar 27
Apr 4 Project Due
Apr 4 last class
9th-13th studyweek UTM
FINAL EXAM April 17
Jan 17 2006
Jan 24
Jan 24
Jan 31 Test #1
Feb 7
Feb 14
Feb 14
Feb 20-24 Reading Wk 2006
Feb 28 Mid-Term Exam
Mar 7
Mar 14 definite online class
Mar 21
Mar 28
Apr 4 Project Due
Apr 4 last class
10th-14th studyweek UTM
Apr 21 FINAL EXAM
Jan 4th 2005
Jan 11
Jan 18
Jan 18
Jan 25
Feb 1 Test #1
Feb 8
Feb 14-18 Reading Wk
Feb 22
Mar 1 online class
Mar 8 Mid-Term Exam
Mar 15 prof sick :-(
Mar 22
Mar 29
Apr 5 Project Due
Apr 5 last class
11th-15th studyweek UTM
Apr 18th FINAL EXAM
..
Section A Section B Section C Section D Section E
Jan 5th 2004
Jan 12
Jan 19
Jan 26 Snow-cancelled
Feb 2 Test #1
Feb 9 Test #1 part B
Feb 16-20 Reading Wk
Feb 23
Mar 1 
Mar 8 Mid-Term Exam
Mar 15
Mar 22
Mar 29
Mar 29
Apr 5 Project Due
Apr 5 last class
12th-16th studyweek UTM
Apr 20 CCT322 Exam

.
If you are caught cheating you might receive "0" on the exam, or project, or, you could fail the course. In some cases for serious cheating offences, students have been kicked out of the university.

"Most students know when they are cheating. And most students know they cannot copy out someone else’s words without putting those words in quotation marks and noting the source. But plagiarism is much more than simply stealing words; plagiarism includes the borrowing of ideas or the expression of ideas. Noting the origin of ideas is extremely important in an academic environment. Many instructors in undergraduate classes will explain plagiarism, and how to avoid committing this offence. If you are  ever in doubt about plagiarism, consult your instructor."  www.sa.utoronto.ca/handbook.php?cid=1?sid=2
 

Every Student should read U of T's policy on Cheating and Plagiarism.
Cheating and Plagiarism are serious offences.

Plagarism includes copying any work, that is not your's, and submitting it for grading, without making reference to the fact that it came from another source. 

Prof. Richardson wishes to remind you that If you "cut and paste" phrases and sentances from the Internet, without using ".", or without saying what URL it came from, this is considered plagarism. If you copy work from another student's website, and submit this for grading, it is also considered cheating, unless you have permission, and say what site it came from.

Teachers are trained to catch the most sophisticated and unusual cheating methods - DO NOT try to cheat, there is a very high chance you will be caught.

.

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