CCT 322

Marketing Information Products & Services SECTION  B

For the section(s) taught by Prof. Tim Richardson

Chapter 2

Contents of an Annual Marketing Plan page 51 in text General Business Plans  www.witiger.com/marketing/businessplans.htm

Chapter 3 Culture                 Chapter 3 Culture

Social and Group Forces page 70 in text   Read Witiger's special unit on cultural forces

Chapter 4

Market Segmentation  www.witiger.com/marketing/marketsegmentation.htm

Chapter 5 p. 140

B2B Business-to-Business marketing - demand is elastic, or inelastic  www.witiger.com/marketing/supply-and-demand.htm

Chapter 5

B2B Business-to-Business marketing  www.witiger.com/ecommerce/B2B.htm

Chapter 5 p. 144

B2B Business-to-Business marketing Business Buying Behaviour 1. companies are making less - and buying more - buying more component parts from tier 1 and tier 2 assemblers 2. companies suffer intense pressure to produce  - higher quality - time pressures + witiger adds pricing pressure 3. developing "long-term" partnering relationships

Chapter 7 p. 195

Product Product Classification Systems Consumer Product Consumer Service Industrial Product Industrial Service . see  www.witiger.com/powerpoints/MRK106/ - review http://www.witiger.com/powerpoints/MRK106/chp9~MKTG106.ppt (it refers to Chpt 9 from another textbook - this matches Chpt # 7 in your Sommers text)

Chapter 7

New Product Development process  www.witiger.com/marketing/newproductdevelopment.htm and  www.witiger.com/ecommerce/competitorintelligence.htm

Chapter 7

Product Life Cycle  www.witiger.com/marketing/PLC.htm

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