.	CCT 322 (aka CCT322H5S) Marketing Information Products & Services
A 3rd year course in the CCIT Program of University of Toronto at Mississauga and Sheridan College

A short video clip (500 MB) of Prof. Richardson giving a few tips about laying out your project and some of the things he looks for in marking these types of assignments

Project: Summary
Develop a Marketing Plan for a new IT product, or IT service, incorporating the information and understandings you have acquired in CCT 322

Tasks
1. Select a firm involved in information products or services
- your criteria for selecting a firm would be based on finding a company that would allow you to discover, and apply information related to many different topics in the course

2. Identify some problems / challenges / opportunities that need to be dealt with
- if there are no problems, you have no need of management or any solutions
- you can create these problems hypothetically, or interview someone in the company to learn about real problems
- typically a SWOT analysis helps

3. Recommend how to deal with those problems in the context of developing a marketing program
- use  data from current media and corporate sources to support your conclusions / questions
                  (this is where it will be useful to read newspapers on a regular basis)
- discuss target market segmentation
- discuss the influence of the applicable environments
- a very important part of the project and something that would take several pages
(competitive, economic, political, technological, sociocultural, geographic)
- discuss Product, Price, Promotion, Place
o Product
   * development of the product
   * changes to the FABs
   * branding considerations
o Price
   * selection pricing objectives
   * consideration of competitor pricing
o Promotion
   * developmentof the Promotional Mix
o Place / Location
   * domain name considerations
   * distribution (online and offline considerations)

4. Apply the 3Ms - Money, Management and Materials
- discuss, briefly, what activities need to be funded, rough approximation of how much
- management - who will do what (if you don't know, make up some job titles and give them tasks related to what needs to be done)
- materials, are there any special tools, technology and equipment necessary to carry out this plan
(Section 4 is brief - just a short paragraph for each point - the big emphasis is in Section 2 and Section 3)

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