|page 14, 10th
edition text for MRK 106
page 9-14, 11th edition
text for MRK 106
all courses taught on marketing at colleges and universities in the U.S.
and Canada - the "Marketing Concept" is considered a very important thing
for the students to understand.
idea that an organization should aim all of its efforts at satisfying its
customers - at a profit"
translation by witiger !!!!
everybody in the
company has to think about helping customers
if everybody thinks
about helping the customer, then we will all be doing the right thing
- but this help cannot be "everything" without context, it has to
- if you cannot do it profitably, then forget about that particular customer-
focus on the "Marketing Concept" are also companies that have a "Marketing
Orientation" - this is considered to be the best approach to doing business,
compared to the Sales Orientation or Production Orientation.