In March 2006, one of my students at UTM asked in class "Sir, what's the difference between marketing and advertising"
I went on at length in a big discussion about how marketing is the 4P's,,
    o Product
    o Price
    o Promotion
    o Place
+ "who" ya going to sell to - which is, in a more fancy way, termed the "target market segment"
"P"romotion, and Promotion is further divided into
    o Mass Selling
    o Personal Selling
    o Sales Promotion
with Mass Selling being even further divided into
          o Advertising - which you pay for
          o Publicity - which is free

So, as you can see, Marketing DOES NOT = Advertising
Advertising is actually a sub-set of Promotion, which is one part of Marketing



Later, the next day after the lecture in March, one of my female students at UTM sent me an email that was almost word4word the same as an old joke that had been going around in 2002. So after some consideration, I decided to repeat it here below cause, even though it is sexist, it is actually is an excellent way to explain all the different parts of marketing.

Some very "politically correct" people didn't like the joke and said that it was sexist in the context of an academic environment.

Well.......... I don't teach academics, I teach business and marketing and I'll use "whatever means necessary" to get the message across, and of all the marketing techniques (sex, humour and fear) the perfect combination of sex and humour is very powerful in convincing listeners about the message.
 

so......... if you are sensitive person and easily get mad at jokes that are not perfectly politically correct, read no further - go here or here or here



"During our discussion today in class regarding marketing and advertising, I remembered getting this definition in
another marketing course and thought it might be a fun thing to put up on witiger.com

For all the ladies who have asked, "What is marketing?", the following analogies will help clear it up...

You see a handsome guy at a party. You go up to him and say, "I'm fantastic in bed."
- That's Direct Marketing.

You see a handsome guy at a party. You go up to him and say, "Clint Eastwood said I'm fantastic in bed."
- That's Celebrity Marketing.

You're at a party with a bunch of friends and see a handsome guy. One of your friends goes up to him and pointing at you says, "She's fantastic in bed."
- That's Advertising.

You're at a party with a bunch of friends and see a handsome guy. One of your friends goes up to him and pointing at you says, "She's more fantastic in bed than the brunette by the window."
- That's Comparative Advertising.

You're at a party with a bunch of friends and see a handsome guy. One of your friends goes up to him and pointing at you says, "Every guy at the McDonald's on Finch Avenue says She's fantastic in bed."
- That's Institutional Advertising, and...... Corporate Endorsement.

You see a handsome guy at a party. You go up to him and get his telephone number. The next day you call and say, "Hi, I'm fantastic in bed."
- That's Telemarketing.
 
You're at a party and see a handsome guy. You get up and straighten your dress. You walk up to him and pour him a drink. You say, "May I," and reach up to straighten his tie brushing your breast lightly against his arm, and then say, "By the way, I'm fantastic in bed."
- That's Public Relations

You're at a party and see a handsome guy. He walks up to you and says, "I hear you're fantastic in bed."
- That's Brand Recognition.

You're at a party and see several handsome guys with whom you have never slept with before. You walk up to them and say "I'm fantastic in bed"
- That's Market Penetration.

You're at a party and see a handsome guy who you slept with before. You walk up to him and say "I'd like to sleep with you again in a different position"
- That's Market Development.
 
http://www.witiger.com/marketing/hottie.jpg You're at a party and see several handsome guys with whom you have never slept with before. Open your top more, tug down your pants to expose your thong, and walk up to them and say "I'm fantastic in bed"
- That's Product Development.

You're at a party and see several handsome guys with whom you have never slept with before. You look at the girls with the guys. You walk up to the girls and say "I'm fantastic in bed"
- That's Product Diversification.
 
You're at a party and see a handsome guy. You talk him into going home with your friend.
- That's a Sales Rep.

Your friend can't satisfy him so he calls you.
- That's Tech Support.

You're at a party, you walk around the room asking the men how much money they have in their wallets, if they have a car, and if they have a job, then you decide which ones to give your phone number to
- That's Target Market Segmentation

You're at a party, you tell one guy "I'm fantastic in bed!", he turns to the next guys and says "She's fantastic in bed", this second guy turns to a third guy and says "She's fantastic in bed"
- That's Viral Marketing

You're on your way to a party when you realize that there could be handsome men in all these houses you're passing. So you climb onto the roof
of one situated toward the center and shout at the top of your lungs, "I'm fantastic in bed!"
- That's Spam.

You're at a party, you tell one guy "I'm fantastic in bed!", her ignores you because there are several other women at the party.
- That's Elastic Demand

You're at a party, you tell one guy "I'm fantastic in bed!", he jumps on you right away and offers you dinner and a movie - there are no other women at the party.
- That's Inelastic Demand

You're at a party, you tell one guy "I'm fantastic in bed!, and.... you only have to take me to Burger King afterwards, but that blonde, you'll have to take to the Keg"
- That's Price Differentiation

You're at a party, you tell one guy "I'm fantastic in bed!", he's interested and to gives you his number, later in the evening you meet several other guys and the hesitate to give you a number because a whole bunch of new girls have arrived. At the end of the night you give your number to the ugly looking guy collecting empties.
- That's the Product Life Cycle

You see several handsome guys at a party. You go up to them and using covert hugging and flicking off imaginary lint, you manage to slip your telephone number into their wallets. You also take out any other telephone numbers they may have collected and write your telephone number over top of those numbers,  in bigger letters.
- That's Search Engine Optimization.
(added by WTGR)

All the Best,

Stefanie

Some of the lines of this joke can still be seen at  http://www.lotsofjokes.com/cat_374.htm
Some other lines were made up by Prof. Richardson's students that contributed ideas once this first got posted.
 

 
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