Inbound Marketing
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for students of Prof. W.T.G. Richardson
updated 2016 May 26
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. This Unit used in the courses
MRK 410
MRK 610
MRK 619		 BCS 555
MGS 523
IEC   702
FSM 620		 MGT D06
CCT 322
MRK 713
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INTRODUCTION .. Inbound marketing 
(related to Content Marketing associated term is Permission Marketing)

Inbound is promoting an enterprise through
- SEO / SMO (Social Media Optimization)
- whitepapers (more popular now are "Webinars")
- blogs and Vblogging (Video Blogging on a YouTube Channel)
- podcasts (popular with urban mass transit riders)
- newsletters
...
 
Basics
of
Inbound

 

 "Since 2006, inbound marketing has been the most effective marketing method for doing business online. Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time"
 http://www.hubspot.com/inbound-marketing 

Inbound explained in two simple steps

1. Be attractive so people will want to find out more about you
2. Once they start looking at your digital content, be VERY attractive so they will end up buying your product
WTGR
 
 
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