| 5
Types of Utility |
 |
updated
2006 Jan 17
review http://www.witiger.com/powerpoints/5typesOfUtility.ppt
Production and Marketing
supply 5 kinds of utility that are needed to provide consumer satisfaction
Five
types of Utility provided by Marketing
-
Form -
when someone makes something, they assemble a product from parts and you
can use it
-
Task -
when someone does something for you, like put ice cream in a cone, or change
the oil in your car
-
Time -
making sure the product is available when people need it
-
Place -
making sure the product is accessible, bring it to the customer, or have
it in convenient place
-
Possession -
letting the customer have the product, usually after they pay, they can
"possess" it and hold it, transport it etc.
so when
we say Marketing provides these 5 types of utilities, we mean the process
of marketing does things which makes it possible for you to have the finished
product, or have some service done, or have it done at a particular time,
or in a particular place
| . |
When we say
utility, what we mean is for a product to be something we can use and get
some usefulness out of - utility
WTGR |
10th ed. text page 5
11th ed. text page 7
F
T
T
P
P |
an old powerpoint that discusses this |
Form
Task
Time
Place
Possession