extending the PRODUCT LIFE CYCLE
| Market
Modification
extending the PRODUCT LIFE CYCLE |
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| INTRODUCTION | .
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Market
Modification is an attempt by companies to extend the length of the Product
Life Cycle by making small, or big changes in describing how the product
can be used, so thatthey can sell more of the product to the same people
because the customers will have more uses for the product.
WTGR |
Chapter 10
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Joe Park, who
was in C44 and D06 at University of Toronto in 2005, found some examples
of Korean cell phone ads. These ads show examples of market modification.
The ad to the left demonstrates a clear example of market modification by showing how the cell phone, because it is now very very thin, (product modification), it can be used in a numer of new kewl ways. Sort of a combination of Product Modification, and Market Modification. Definitely an example of sex in advertizing |
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This ad shows
that by using the phone camera, with a telescoping lens, allowing you to
do things you previously could not do.
Because of this product modification, you now have additional uses for the camera which can be further explained in advertising to a new market. |
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