www.donationsportal.ca ("up and running" Jan 26th)
 

course text 2010 MRK 619 (this course was formerly called MRK 410 and MRK 610 ) ESSENTIALS of e-COMMERCE As Taught by Prof. Tim Richardson and Prof. Bob Carroll  GRADING              ASSIGNMENTS              Marks Online UPDATED 2010 March 09

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Jan	February	Feb / March	April
INTRODUCTION to MRK 619 and GETTING STARTED (Jan 13) -------------------------------------------- basics of making a working website HTML basics  look at  BCS 500 - use of HTML Editors - images editors for Jan 2006 -  tables,  sound - web page building resources - download Netscape 4.8 - uploading your site, FTP'ing - download FTP + - making MRK410/index.html -------------------------------------------- web page editing otables, oforms, oframes   Overview of E-C Interdisciplinary nature of EC  (Jan 16) What is - eCommerce/ eBusiness (Jan 16) E-C Failures dotcomfailures.htm(Jan 16) failures - video (added Jan 30) ------------------------------------------ Benefits & Limitations to use EC - Technical limitations - non-technical limitations  benefits-limitations.htm (Jan 16) -------------------------------------------- (Jan 23) The Environments effecting EC Economic Environment Competitive Environment Political Environment Social/Cultural Environment Technological Environment	4 opportunities.(Jan 25,26) adding Assg#1 page using Search Engines effectively Search Engine Issues .(Jan 25,26) ----------------------------------- Creating an E-Business , you need 1 GOPST.(Jan 25,26) 2 SWOT  3 + a business Model -- Goal, Objective, Plans, Strategy,  Tactics -- Strength, Weakness, Opportunities, Threats ---------------------------------------- Business Models .(Feb 1,2) Video created + added Feb 2nd ------------------------------------ adding music to a page ---------------------------------------- Do's and DON'Ts. (discuss Feb 1,2) Things to be Convincing About©  (did Jan 29th) ------------------------------------ (did Feb 5) Domain Names. Domain Registration Domain Marketing Issues Domain Scams Domain Phishing	ISP Hosting solutions ------------------------------------------ Building Your E-Business Attracting Traffic  - Search Engine Ranking© (began Feb 12) - META TAGS ------------------------------------------ Viral Marketing (for Feb 19) (lots of "student made" YouTube videos in Viral Mktg Unit ) Online Communities.(for Feb 26) Podcasting(for Feb 26) ------------------------------------------ Legal Issues  Privacy Issues  Privacy Violations (also a part of ID Theft issues) Identity theft  many kewl "student made" YouTube videos in ID theft Unit ) Email filtering  ------------------------------------------ hacking video # 1 - from TLC documentary hacking video # 2  re: ID theft     - from Dateline documentary  hacking ------------------------------------------ Security Issues ofirewalls(for Mar 12) oviruses(for Mar 12) opatches(for Mar 12) (includes WTGR's new VIDEO) oscams(for Mar 12) obiometrics(did Mar 08) (includes Arie's new VIDEO) osocial engineering(did Mar 08)	M-commerce ointro 2 m-Commerce o  M-commerce in Canada o  the bluetoothtechnology o  M-commerce & GPS o  location indeterminant o  search for a Killer Application o  Mobile Marketing -------------------------------------------- Payment Methods 0 e-payment matrix 0 Credit Card Issues ------------------------------------- Presentation Tips
Section M S Jan 11 Mon-Fri class  Jan 15 Jan 18  Jan 22 Fri Jan 25 Mon Jan 29 Fri President visit	Feb 01 Feb 05 Fri Feb 08 Feb 12 fri Assignment # 1 (Web Report) due	Feb 15 Mon - no class Feb 19 fri Feb 22 mon lab work Feb 26 Fri March 1 - March 6  study week Mar 8 Mon lab work Mar 12 Mar 15 Mon lab work Mar 19 Assignment # 2 (Storefront Project) due  Mar  Mar 26th SPECIAL GUEST SPEAKER Mar	Apr 02 Holiday - no class Apr 5 Apr 9 Presentations Apr 16 Presentations PROJECT due Apr 16
Section M T Jan 12 Tue-Fri class Jan 15 Jan 19  Jan 22 Fri Jan 26 Tue Jan 29 Fri President visit	Feb 02 Feb 05 Fri Feb 09 Feb 12 fri Assignment # 1 (Web Report) due	Feb 16 Tue - no class Feb 19 fri Feb 23 Tue lab work Feb 26 Fri March 1 - March 6  study week Mar 9 Tue Marketing Careers Conference Mar 12 fri Mar 15 Tue lab work Mar 19 Assignment # 2 (Storefront Project) due  Mar  Mar 26th SPECIAL GUEST SPEAKER  Mar	Apr 02 Holiday - no class Apr 06 Apr 9 Presentations Apr 16 Presentations PROJECT due Apr 16

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GRADING

ASSIGNMENTS

COURSE OUTLINE

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2010 witiger.com/senecacollege/MRK619/619students2010.htm

2009 witiger.com/senecacollege/MRK619/619students2009.htm

2008 witiger.com/senecacollege/MRK619/619students2008.htm

previous TCS301 class witiger.com/senecacollege/TCS301/TCS301studentsites2007.htm

previous summer 2006  www.witiger.com/senecacollege/MRK410/410students2006summer.htm

previous projects Jan-Apr 2006 www.witiger.com/senecacollege/MRK410/410students2006.htm

previous projects  May 2005 www.witiger.com/senecacollege/MRK410/410studentssummer2005.htm some links not working

previous projects  Jan-Apr 2005www.witiger.com/senecacollege/MRK410/410students2005.htm some links not working

previous projects May-June  2004 www.witiger.com/senecacollege/MRK410/410studentsSummer2004.htm  many links not working

previous projects Jan-April 2004 www.witiger.com/senecacollege/MRK410/410students2004.htm most links not working

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YouTube video made by student Jacqueline K H-F in MRK619 at Seneca midnight Sunday Jan 24th http://www.youtube.com/watch?v=NvnQzf1ibPw A great overview of what happened, casulty numbers and selected images of the disaster

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facebook group started Jan 25th by student Jacqueline K H-F in MRK619 at Seneca  Log in to facebook and search  "The Canadian Disaster Donations Portal" www.donationsportal.ca

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Jan 22nd - combined classes of MRK619 Section MS and Section MT met to decide on the domain name and begin discussions on dividing up what tasks needed to be done for www.donationsportal.ca

prerequiste MRK 224, MRK 317
it is important that you learned how to make web pages in MRK224 and important that you remembered how to make a marketing communications plan in MRK317
 

When Prof. Richardson asks you at the end of the class "did you learn something useful and interesting" - this is not an empty comment - it is a real attempt to make sure that every class is useful and something you can use in the "real world" to get a job, or create a job and make money. So, to "give props" to one of my former students, note that the logo to the right is from a Toronto based clothing company that was founded in April 2000 by Lester Sabliano - a student of witiger's in MGTD06 at UTSC - you could do something like this too - just pay attention, do the readings and learn as much as you can

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Every Student should read Seneca's policy on Cheating and Plagiarism.  www.senecac.on.ca/home/academic_policy/appe.html Cheating and Plagiarism are serious offences. If you are caught cheating you might receive "0" on the exam, or project, or, you could fail the course. In some cases for serious cheating offences, students have been kicked out of the college. Teachers are trained to catch the most sophisticated and unusual cheating methods - DO NOT try to cheat, there is a very HIGH chance you will be caught

Most students understand cheating. Plagarism is more subtle, but also a serious offence. Plagarism includes copying any work, that is not your's, and submitting it for grading, without making reference to the fact that it came from another source. Prof. Richardson wishes to remind you that If you "cut and paste" phrases and sentances off the Internet, without using ".", or without saying what URL it came from, this is considered plagarism. If you copy work from another student's website, and submit this for grading, it is also considered cheating, unless you have permission, and say what site it came from.

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