Overview
of E-C
Interdisciplinary
nature of EC
What is
course text 2008 |
MRK
619 
(this course was formerly called MRK 410 and MRK 610 ) |
| ESSENTIALS of e-COMMERCE | |
| As Taught by Prof. Tim Richardson and Prof. George Tripp |
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| INTRODUCTION
to MRK 619
and GETTING STARTED -------------------------------------------- basics of making a working website HTML basics look at BCS 500 - use of HTML Editors - images editors for Jan 2006 - tables, sound - web page building resources - download Netscape 4.8 - uploading your site, FTP'ing - download FTP + - making MRK410/index.html -------------------------------------------- web page editing otables, oforms, oframes Overview
of E-C
What is
Interdisciplinary nature of EC - eCommerce/ eBusiness E-C Failures dotcomfailures.htm Benefits & Limitations to use EC - Technical limitations - non-technical limitations benefits-limitations.htm -------------------------------------------- The Environments effecting EC o Economic Environment o Competitive Environment o Political Environment o Social/Cultural Environment o Technological Environment |
4 opportunities
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adding Assg#1 page using Search Engines effectively Search Engine Issues ----------------------------------- Creating an E-Business , you need 1 GOPST 2 SWOT 3 + a business Model Goal, Objective, Plans, Strategy, Tactics Strength, Weakness, Opportunities,
Threats
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ISP
Hosting solutions
------------------------------------------ Building
Your E-Business
Attracting Traffic
- Search Engine Ranking© - META TAGS ------------------------------------------ o Online Communities o Viral Marketing o Podcasting ------------------------------------------ Legal Issues oPrivacy Issues oidentity theft oEmail filtering (read Mar 18) ------------------------------------------ ohacking video # 1 - from TLC documentary ohacking video # 2 re: ID theft(Mar 18) - from Dateline documentary ohacking(Mar 18) ------------------------------------------ Security Issues ofirewalls oviruses (Mar 18) opatches (Mar 18) oscams obiometrics osocial engineering (Mar 18) |
M-commerce(Mar
18)
ointro 2 m-Commerce o M-commerce in Canada o the bluetooth technology o M-commerce & GPS o location indeterminant o search for a Killer Application -------------------------------------------- Payment
Methods
0 Credit
Card Issues
------------------------------------- Presentation Tips |
| Jan 7 Mon-Wed
class
(Prof. Tripp) Jan 10 Jan 14 Jan 17 Jan 21 Jan 23 Quiz # 1 |
Jan
28
Jan 30 Assignment # 1 (Web Report) due Feb 4 Feb 6 Feb 11 Feb 13 |
Feb
18
Feb 20 Feb 25 - Feb 29 study week Mar 3 Mar 5 Assignment # 2 (Storefront Project) due Mar 10 Mar 12 Mar 17 Mar 19 |
Mar
24
Mar 26 Apr 7 Apr 9 Presentations (PROJECT
due Apr 11)
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| Jan 8 Tue-Thu
class (Lab 614)
(Prof. Richardson) Jan 10 Jan 15 Jan 17 Jan 22 Jan 24 Quiz # 1 |
Jan
29
Jan 31 Assignment # 1 (Web Report) due Feb 5 Feb 7 ONLINE CLASS Feb 12 Feb 14 |
Feb
19
Feb 21 Feb 25 - Feb 29 study week Mar 4 Mar 6 Assignment # 2 (Storefront Project) due Mar 11 Mar 13 Mar 18 Mar 20 |
Mar
25
Mar 27 Apr 8 Presentations Apr 10 Presentations (PROJECT
due Apr 11)
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| GRADING | ASSIGNMENTS | COURSE OUTLINE |
| 2008 witiger.com/senecacollege/MRK619/619students2008.htm |
| previous TCS301 class witiger.com/senecacollege/TCS301/TCS301studentsites2007.htm |
| previous summer 2006 www.witiger.com/senecacollege/MRK410/410students2006summer.htm |
| previous projects Jan-Apr 2006 www.witiger.com/senecacollege/MRK410/410students2006.htm |
| previous projects May 2005 www.witiger.com/senecacollege/MRK410/410studentssummer2005.htm some links not working |
| previous projects Jan-Apr 2005www.witiger.com/senecacollege/MRK410/410students2005.htm some links not working |
| previous projects May-June 2004 www.witiger.com/senecacollege/MRK410/410studentsSummer2004.htm many links not working |
| previous projects Jan-April 2004 www.witiger.com/senecacollege/MRK410/410students2004.htm most links not working |
| When Prof. Richardson
asks you at the end of the class "did you learn something useful and interesting"
- this is not an empty comment - it is a real attempt to make sure that
every class is useful and something you can use in the "real world" to
get a job, or create a job and make money.
So, to "give props" to one of my former students, note that the logo to the right is from a Toronto based clothing company that was founded in April 2000 by Lester Sabliano - a student of witiger's in MGTD06 at UTSC - you could do something like this too - just pay attention, do the readings and learn as much as you can |
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| Every Student should read
Seneca's policy on Cheating and Plagiarism.
www.senecac.on.ca/home/academic_policy/appe.html Cheating and Plagiarism are serious offences. If you are caught cheating you might receive "0" on the exam, or project, or, you could fail the course. In some cases for serious cheating offences, students have been kicked out of the college. Teachers are trained to catch the most sophisticated and unusual cheating methods - DO NOT try to cheat, there is a very HIGH chance you will be caught |
Most students understand
cheating. Plagarism is more subtle, but also a serious offence.
Plagarism includes copying any work, that is not your's, and submitting it for grading, without making reference to the fact that it came from another source. Prof. Richardson wishes to remind you that If you "cut and paste" phrases and sentances off the Internet, without using ".", or without saying what URL it came from, this is considered plagarism. If you copy work from another student's website, and submit this for grading, it is also considered cheating, unless you have permission, and say what site it came from. |
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CONTACT I MAIN PAGE I NEWS GALLERY I E-BIZ SHORTCUTS I INT'L BIZ SHORTCUTS I MKTG&BUSINESS SHORTCUTS I TEACHING SCHEDULE |
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| MISTAKES I TEXTS USED I IMAGES I RANK I DISCLAIMER I STUDENT CONTRIBUTORS I FORMER STUDENTS I | |
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