some people need to be reminded of the basics of earning class participation marks, i made a new video on this
- go here to see it
http://www.youtube.com/watch?v=wCxYyI_iWj0
.../classparticipation-contribution.htm

www.donationsportal.ca ("up and running" Jan 26th)
 
text for the course
course text 2010
MRK 619
(this course was formerly called MRK 410 and MRK 610 )
ESSENTIALS of e-COMMERCE
As Taught by Prof. Tim Richardson and Prof. Bob Carroll
 GRADING              ASSIGNMENTS              Marks Online
UPDATED 2010 March 09
vv
 
... .
Jan
February
Feb / March
April
INTRODUCTION to MRK 619
and GETTING STARTED
(Jan 13)
--------------------------------------------
basics of making a working website
HTML basics
 look at  BCS 500
- use of HTML Editors
- images editors for Jan 2006
-  tables,  sound
- web page building resources
- download Netscape 4.8
- uploading your site, FTP'ing
- download FTP
+ - making MRK410/index.html
--------------------------------------------
web page editing
otables, oforms, oframes
 
Overview of E-C
Interdisciplinary nature of EC 
(Jan 16)
What is
- eCommerce/ eBusiness
(Jan 16)
E-C Failures dotcomfailures.htm(Jan 16)

failures - video (added Jan 30)
------------------------------------------
Benefits & Limitations to use EC
- Technical limitations
- non-technical limitations
 benefits-limitations.htm
(Jan 16)
--------------------------------------------
(Jan 23)
The Environments effecting EC
Economic Environment
Competitive Environment
Political Environment
Social/Cultural Environment
Technological Environment

4 opportunities.(Jan 25,26)
adding Assg#1 page
using Search Engines effectively
Search Engine Issues
.(Jan 25,26)
-----------------------------------
Creating an E-Business , you need
1 GOPST.(Jan 25,26)
2 SWOT 
3 + a business Model
--
Goal, Objective, Plans, Strategy,  Tactics
--
Strength, Weakness, Opportunities, Threats
----------------------------------------
Business Models .(Feb 1,2)
Video created + added Feb 2nd
http://www.youtube.com/watch?v=2IJ9JX9FMno
------------------------------------
adding music to a page
----------------------------------------
Do's and DON'Ts.
(discuss Feb 1,2)
Things to be Convincing About© 
(did Jan 29th)
------------------------------------
(did Feb 5)
Domain Names.
Domain Registration
Domain Marketing Issues
Domain Scams
Domain Phishing
ISP Hosting solutions
------------------------------------------
Building Your E-Business
Attracting Traffic 
- Search Engine Ranking©
(began Feb 12)
- META TAGS
------------------------------------------

Viral Marketing (for Feb 19)
(lots of "student made" YouTube videos in Viral Mktg Unit )

Online Communities.(for Feb 26)
Podcasting(for Feb 26)
------------------------------------------
Legal Issues 
Privacy Issues 
Privacy Violations
(also a part of ID Theft issues)
Identity theft 
many kewl "student made" YouTube videos in ID theft Unit )

Email filtering 
------------------------------------------
hacking video # 1
- from TLC documentary
hacking video # 2
 re: ID theft 
   - from Dateline documentary 
hacking
------------------------------------------
Security Issues
ofirewalls(for Mar 12)
oviruses(for Mar 12)
opatches(for Mar 12)
(includes WTGR's new VIDEO)
oscams(for Mar 12)
obiometrics(did Mar 08)
(includes Arie's new VIDEO)
osocial engineering(did Mar 08)

M-commerce
ointro 2 m-Commerce
o  M-commerce in Canada
o  the bluetoothtechnology
o  M-commerce & GPS
o  location indeterminant
o  search for a Killer Application
o  Mobile Marketing
--------------------------------------------
Payment Methods
0 Credit Card Issues
-------------------------------------
Presentation Tips
Section M S
Jan 11 Mon-Fri class 
Jan 15
Jan 18 
Jan 22 Fri
Jan 25 Mon
Jan 29 Fri President visit
Feb 01
Feb 05 Fri
Feb 08
Feb 12 fri Assignment # 1
(Web Report) due 
Feb 15 Mon - no class
Feb 19 fri
Feb 22 mon lab work
Feb 26 Fri
March 1 - March 6  study week
Mar 8 Mon lab work
Mar 12
Mar 15 Mon lab work
Mar 19 Assignment # 2
(Storefront Project) due 
Mar 
Mar 26th SPECIAL GUEST SPEAKER
Mar 
Apr 02 Holiday - no class
Apr 5
Apr 9 Presentations
Apr 16 Presentations

PROJECT due Apr 16

Section M T
Jan 12 Tue-Fri class
Jan 15
Jan 19 
Jan 22 Fri
Jan 26 Tue
Jan 29 Fri President visit
Feb 02
Feb 05 Fri
Feb 09
Feb 12 fri Assignment # 1
(Web Report) due 
Feb 16 Tue - no class
Feb 19 fri
Feb 23 Tue lab work
Feb 26 Fri
March 1 - March 6  study week
Mar 9 Tue Marketing Careers Conference

Mar 12 fri
Mar 15 Tue lab work
Mar 19 Assignment # 2
(Storefront Project) due 
Mar 
Mar 26th SPECIAL GUEST SPEAKER 
Mar 

Apr 02 Holiday - no class
Apr 06
Apr 9 Presentations
Apr 16 Presentations

PROJECT due Apr 16

.
GRADING ASSIGNMENTS COURSE OUTLINE
. .
 
2010 witiger.com/senecacollege/MRK619/619students2010.htm
2009 witiger.com/senecacollege/MRK619/619students2009.htm
2008 witiger.com/senecacollege/MRK619/619students2008.htm
previous TCS301 class witiger.com/senecacollege/TCS301/TCS301studentsites2007.htm
previous summer 2006  www.witiger.com/senecacollege/MRK410/410students2006summer.htm
previous projects Jan-Apr 2006 www.witiger.com/senecacollege/MRK410/410students2006.htm
previous projects  May 2005 www.witiger.com/senecacollege/MRK410/410studentssummer2005.htm some links not working
previous projects  Jan-Apr 2005www.witiger.com/senecacollege/MRK410/410students2005.htm some links not working
previous projects May-June  2004 www.witiger.com/senecacollege/MRK410/410studentsSummer2004.htm  many links not working
previous projects Jan-April 2004 www.witiger.com/senecacollege/MRK410/410students2004.htm most links not working
 .
http://www.youtube.com/watch?v=NvnQzf1ibPw YouTube video made by student Jacqueline K H-F in MRK619 at Seneca midnight Sunday Jan 24th
http://www.youtube.com/watch?v=NvnQzf1ibPw

A great overview of what happened, casulty numbers and selected images of the disaster

b
http://www.facebook.com facebook group started Jan 25th by student Jacqueline K H-F in MRK619 at Seneca 

Log in to facebook and search 
"The Canadian Disaster Donations Portal"

www.donationsportal.ca

b
large version Jan 22nd - combined classes of MRK619 Section MS and Section MT met to decide on the domain name and begin discussions on dividing up what tasks needed to be done for www.donationsportal.ca

prerequiste MRK 224, MRK 317
it is important that you learned how to make web pages in MRK224 and important that you remembered how to make a marketing communications plan in MRK317
 
When Prof. Richardson asks you at the end of the class "did you learn something useful and interesting" - this is not an empty comment - it is a real attempt to make sure that every class is useful and something you can use in the "real world" to get a job, or create a job and make money.
So, to "give props" to one of my former students, note that the logo to the right is from a Toronto based clothing company that was founded in April 2000 by Lester Sabliano - a student of witiger's in MGTD06 at UTSC
- you could do something like this too - just pay attention, do the readings and learn as much as you can
http://www.theoneclothing.com
.
 
 
Every Student should read Seneca's policy on Cheating and Plagiarism.
 www.senecac.on.ca/home/academic_policy/appe.html

Cheating and Plagiarism are serious offences.

If you are caught cheating you might receive "0" on the exam, or project, or, you could fail the course. In some cases for serious cheating offences, students have been kicked out of the college.

Teachers are trained to catch the most sophisticated and unusual cheating methods - DO NOT try to cheat, there is a very HIGH chance you will be caught

Most students understand cheating. Plagarism is more subtle, but also a serious offence.
Plagarism includes copying any work, that is not your's, and submitting it for grading, without making reference to the fact that it came from another source.

Prof. Richardson wishes to remind you that If you "cut and paste" phrases and sentances off the Internet, without using ".", or without saying what URL it came from, this is considered plagarism. If you copy work from another student's website, and submit this for grading, it is also considered cheating, unless you have permission, and say what site it came from.

.,,,
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