are introduced to e-marketing through on-line activities and web-based
projects. The focus is on research and analysis of Internet business and
marketing strategies. Students analyze and prepare e-marketing plans, proposal
presentations and development of business website prototypes.
will be granted upon successful completion of this subject.
Upon successful completion of
this subject the student will be able to:
Develop an understanding of online marketing opportunities, and the impact
of the Internet on marketing activities ranging from pricing, product management
and distribution, to intelligence gathering and strategy development.
2. Examine the Internet as
a communication medium, distribution channel and CRM tool, and understanding
the impact of related social and legal issues (e.g. privacy, security).
3. Identify a wide range
of e-marketing issues by conducting effective marketing related Internet
4. Analyze and evaluate information
related to e-marketing and be able to communicate that information with
an appropriate business and technical vocabulary.
5. Compare traditional business
and marketing practices with e-commerce and online marketing.
6. Actively participate in
online discussions concerning e-marketing topics (e.g. the building and/or
outsorcing of business and technical solutions).
7. Create a professional
quality web storefront site based on a detailed marketing plan to illustrate
knowledge of marketing on the Web.
8. Prepare and present a
proposal of an e-marketing site to be developed by a team including a GOPST
and SWOT analysis, marketing plan and website overview related to the business
for which the site is proposed.
9. Create and present an
effective model or prototype of an e-marketing related website working
closely with the team and submit a full professional and detailed report
on this project.
10. Work effecitvely as a
team-member by demonstrating reliability, effective communications, and
attention to all assigned deadlines.
Cheating and Plagiarism
Each student should
be aware of the College's policy regarding this subject. Seneca's Academic
policy will be strictly enforced.
All students and employees
have the right to study and work in an environment that is free from discrimination
and/or harassment. Language or activities that defeat this objective violate
the College Policy on Discrimination/Harassment and shall not be tolerated.
Information and assistance are available from the Centre for Equity and
Human Rights at Ext. 2078 or via email at Human.Rights@senecac.on.ca.
Last Updated: Nov 10, 2003
Copyright © 1997 Seneca
College of Applied Arts and Technology, North York, Ontario, Canada