MGTD06 Sept - Dec 2009  Marketing in the  Information Age A 4th year undergraduate course at  University of Toronto at Scarborough  updated 2010 Feb 02 MARKS here  witiger.com/marks/

Prof. W. Tim G. Richardson

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course textbook CONTACT

	The official course outline - downloads into a Office 2000 doc		teacher evaluations	Scans of students' evaluations of the professor for this course
	Grading Information (How the marks are calculated)			Thumbnail Gallery of E-commerce News sites,
	Description of the tests, case study and project

Section A	Section B	Section C	Section D
Interdisciplinary nature The 5(6) Environments -------------------------------------- Advantages/Disadvantages of e-commerce benefits-limitations.htm --------------------------------------- "Who" is E-commerce - understanding customers - e-commerce stats (skimmed Sept 10) - mkt research - women online (by SNRG) (skimmed Sept 10) ---------------------------------------- - CDN - U.S. comparisons - CDN Internet use growth - Organizations & Assoc --------------------------------------- - dos and don'ts (read on your own) --things to be convincing (did Sept 17) "convincing"-audio clip . - CLV (Velvet Rope)(Sept 17) - dot.com failures(Sept 17) ---------------------------------------- Strategy and Planning (read thoroughly for Sept 24) - GOPST(in class exercise) - SWOT analysis (Video) -------------------------------------- - Strategies - Business Models - Channel conflict - Cannibalization	B2B business 2 business . Supplier Oriented . Buyer Oriented . Intermediary Oriented    o B2B models powerpoint B2BExchanges by Sector -------------------------------------- Intranets(Oc) Extranets ------------------------------------- Promotional Mix Online  (Oct 08) o Mass Selling Advertising Banner ads Online Branding Viral Marketing (by KHNK) o Sales Promotion o Personal Selling ------------------------------------- Domain Names  (Oct 15) o registering a domain  o marketing strategies o domain scams o domain phishing ------------------------------------- New Technologies(Oct 22) Trends    -  -  -  -  -  -  -  -  -  -  oHaptic Technology and "Surface Computing"   -  -  -  -  -  -  -  -  -  - Podcasting (by Satish) www.leesabarnes.com   -  -  -  -  -  -  -  -  -  - o Q R (Matrix) Codes -------------------------------------	Place: Location Considerations intro 2 m-Commerce (Oct 22) Mobile &  Wireless business using WWW M-commerce & GPS(Oct 22) + more oct 29th M-commerce Killer Ap(Oct 22) location determinant(Oct 29) location indeterminant M-technology Bluetooth(Oct 29) M-commerce internationally RFID - location technology(Oct 29) ------------------------------------- Search Engines  (Nov 05) o issues  o SEO ranking ------------------------------------- Security (Nov 12) o Viruses  o Scams  o Identity Theft    o www.msnbc.msn.com/id/17805134/ o Social Engineering o Biometrics -------------------------------------- Legal Issues (Nov 12) o Privacy Issues o Privacy Violations (also a part of ID Theft issues) o email filtering o Bill C-6 o Bill 88	CRM CustomerRelationship Management Online Communities ------------------------------------- Mobile Marketing (NEW) read  "Dialing Into Mobile Marketing"  crmbuyer.com/story/68201.html --------------------------------------- Measuring Marketing Effectiveness.htm(by JoRi) --------------------------------------- e-Payment Systems o PayPal o credit card fraud o M-Payment Systems ------------------------------------- Online Shipping (by Adil & Chagpar) ------------------------------------- Online Gaming (by Ng) --------------------------------------- Holiday shopping online
Sept 10 2009 Sept 17 Sept 24 Oct 1 TEST 1  09:15 - 10:15 2009 TA comments on Test 1 youtube.com/watch?v=vYA0IEk24vM	Oct 8 Oct 12 th Thanksgiving Oct 15 Oct 22	Oct 22 Oct 29 Nov 5th Student Action Day!! Nov 5 - Dev Basu guest speaker - SEO ranking Nov 11 Remembrance Day Nov 12 MID TERM 09:15 - 11:00 in class	Presentation Tips Nov 19 - project presentations (Live Conference Nov 19-20) Nov 26 - project presentations classes end Dec xx in 2009 CASE STUDY DUE last day of classes for the term  witiger.com/tips.htm

Exam Tips on YouTube

youtube.com/watch?v=6vAHP-2aX Lg&feature=related exam tip - time usage  youtube.com/watch?v=lnoSu-xIceg

in draft form.....
 http://www.witiger.com/ecommerce/telecommuting.htm
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Groups for Nov 2010 team projects presentations
 .....MGTD06-groups-2008.htm

 .....MGTD06-groups-2009.htm

- once you have a name for your group you can let me know and I will replace the "letter" with the group name
- groups listed in reverse order of when I received the information
- it is "OK" for more than one group to do a scenario, there are 3 scenarios and 8 groups so it is expected that there will be 2 or 3 groups doing one case
- therefore you should try to "customize" your case and make it unique in order to explain "many kewl" applications of e-commerce and marketing in the information age

IT IS VERY important that you keep to the time limits posted so as to not run into the time allocated for another group
- if you think your "take down" time, or conclusions will cause you to run over, then shorten the main part
- in the "real world" corporate presenters are very tightly controlled for time and have to make "pitches" in a very short time
- the short amount of time is for 2 reasons
1 - there simply is not time available for a longer presentation - unless we spread this out over 3 classes and that would cut the time I have to "teach you"
2 - the "audience" has already made their decision on your capability in the first 1 or 2 minutes, going beyond 10 minutes is "bonus", but not likely to change opinion
- you will have 25 minutes - use it wisely

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Text for MGTD06  -  it is mandatory in the 2007 and 2008 Sept term  Title: CURRENT ISSUES in MARKETING IN THE INFORMATION AGE, 2nd Edition Publisher: Thomson Nelson   ISBN 0176439668 Author: Prof. Tim Richardson  Available in the UTSC campus bookstore  was  http://www.uoftbookstore.com/online/merchant.ihtml?id=80606&step=2 (ask for the 2nd Edition) CLICK ON THE BOOK FOR FUTHER INFO

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Text for MGTD06  in the 2005 and 2006 Sept term  Title: MARKETING IN THE INFORMATION AGE Publisher: Thomson Nelson   ISBN 0-17-642455-5 Author: Prof. Tim Richardson  Available in the UTSC campus bookstore  www.uoftbookstore.com/online/merchant.ihtml?id=41789&step=2 CLICK ON THE BOOK FOR FUTHER INFO

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possible Guest Speaker; Michael Giorgio ; Manager in Strategic Planning & Execution at TELUS, and MGTD06 student in 2002

Guest Speaker 2006-Oct 12th Ravi Singh - guest (and D06 alumni in 2002) (see www.ravisingh.ca )
 

Read the newspaper on a regular basis Watch my YouTube video to understand why Part 1 www.youtube.com/watch?v=bcuw9bMYgHY (why this helps you in class, and in job hunting) Part 2 www.youtube.com/watch?v=8tXadb6IsKI ( a story abut how I made money on the stock market cause I read the newspaper and learned about a particular company)

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When Prof. Richardson asks you at the end of the class "did you learn something useful and interesting" - this is not an empty comment - it is a real attempt to make sure that every class is useful and something you can use in the "real world" to get a job, or create a job and make money. So, to "give props" to one of my former students.. the logo to the right is from Lester Sabliano, a MGTD06 student several years ago who, with some friends, founded a Toronto based clothing company that is slowly becoming very popular - they have a great website and are steadily growing their product line  - you could do something like this too - just pay attention, do the readings and learn as much as you can

The calendar may say this is a 4 month course but in reality it is 2 1/2 months cause we only have 2 classes in Sept and no classes in Dec so everything is jam packed up in October and November
 

Section A	Section B	Section C	Section D
Sept 10 2009 Sept 17 Sept 24 Oct 1 TEST 1  2009 TA comments on Test 1 youtube.com/.....IEk24vM	Oct 8 Oct 12 th Thanksgiving Oct 15 Oct 22	Oct 22 Oct 29 Nov 5 - Dev Basu -  SEO ranking Nov 12 MID TERM	Nov 19 - project presentations Nov 26 - project presentations
Sept 11 2008 Sept 18 Sept 25 Oct 2 TEST 1	Oct 9 Oct 13 th Thanksgiving Oct 16	Oct 23 Oct 30 MID TERM Nov 6 - Dev Basu guest speaker - SEO ranking Nov 11 Remembrance Day Nov 13	Nov 20 - project presentations Nov 27 - project presentations classes end Dec 01 in 2008 CASE STUDY DUE Dec 01
Sept 13 2007 Sept 20 Sept 27	Sept 27  Oct 4th Test 1 Oct 8 th Thanksgiving Oct 11th	Oct 18th Oct 25 Mid-Term Exam Nov 1 Guest Speaker  Podcasting Nov 8 (no class) Nov 11 Remembrance Day	Nov 15th Nov 22nd  Nov 29th last class CASE STUDY DUE Nov 29th Dec 3-7th study week Dec  12th FINAL EXAM
Sept 14 2006 Sept 21	Sept 28  Oct 5th Test 1 Oct 9 th Thanksgiving Oct 12th Guest Speaker Oct 19th	Oct 19th Oct 26 Guest Speaker Oct 26 Podcasting Nov 2 Mid-Term Exam Nov 9 (no class) Nov 11 Remembrance Day	Nov 16th Nov 23rd  Nov 30th last class Dec 19 FINAL EXAM 7:00  pm in room M140
Sept 15  2005 Sept 22	Sept 29 Oct 6 Test 1 Oct 13th	Oct 20th Oct 27 Nov 3 Mid-Term Exam Nov 10 Nov 11 Remembrance Day	Nov 17th Nov 24th  Dec 1st last class Classes end Dec 5th Case Study Due Dec 1st Dec 5-9 Study Break FINAL EXAM Dec 19th
Sept 9  2004 Sept 16	Sept 23 Sept 30 Oct 7 Test 1	Oct 14 Oct 21 Mid-Term Exam Oct 28 Amazon.com video Nov 4 Nov 11 Remembrance Day	Nov 18th Nov 25th last class Classes end Dec 1st Case Study Due Nov 25th Dec 3-8 Study Break FINAL EXAM Dec 14

GUEST SPEAKER 2003
 witiger.com....Ipsosreid.htmIpsos-Reidppt at.witiger.com/powerpoints

Richardson has previously taught this course

Sept - Dec 2009
Sept - Dec 2008
Sept - Dec 2007
Sept - Dec 2006
Sept - Dec 2005
Sept - Dec 2004
Sept - Dec 2003
Sept - Dec 2002
Sept - Dec 2001
Sept - Dec 2000
 

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