Marketing in the
Information Age
A 4th year undergraduate course at
University of Toronto at Scarborough
updated 2008 April 07
MARKS here witiger.com/marks/
CONTACT
| MGTD06
Sept - Dec
Marketing in the Information Age A 4th year undergraduate course at University of Toronto at Scarborough updated 2008 April 07 MARKS here witiger.com/marks/ |
Prof.
W. Tim G. Richardson
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bb | course textbook
CONTACT |
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The official course outline - downloads into a Office 2000 doc | teacher evaluations | Scans of students' evaluations of the professor for this course | |
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Grading Information (How the marks are calculated) |  |
Thumbnail Gallery of E-commerce News sites, | |
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Description of the tests, case study and project |
| Section A | Section B | Section C | Section D |
| Interdisciplinary nature
The 5(6) Environments -------------------------------------- Advantages/Disadvantages of e-commerce benefits-limitations.htm --------------------------------------- "Who" is E-commerce - understanding customers - e-commerce stats - mkt research -  women
online (by SNRG)
---------------------------------------- - CDN - U.S. comparisons - CDN Internet use growth - Organizations & Assoc --------------------------------------- - dos and don'ts --things to be convincing - CLV (Velvet Rope) - dot.com failures ---------------------------------------- |
Strategy and Planning
- GOPST(in class exercise) - SWOT analysis -------------------------------------- - Strategies - Business Models online - Channel conflict - Cannibalization -------------------------------------- B2B business 2 business . Supplier Oriented . Buyer Oriented . Intermediary Oriented o B2B models powerpoint B2BExchanges by Sector -------------------------------------- Search Engines o issues o SEO ranking -------------------------------------- Intranets Extranets ------------------------------------- Promotional Mix Online o Mass Selling Advertising Banner ads Online Branding
Viral Marketing
(by KHNK)
o Sales Promotion o Personal Selling 2006-Oct
12th Ravi Singh
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Domain Names
o registering a domain o marketing strategies o domain scams o domain phishing --------------------------------------- New TechnologiesTrends . RFID
- location technology
(by Niu & Chan) o Haptic Technology and "Surface Computing" (added Mar 25) --------------------------------------- Podcasting
(by Satish)
(www.leesabarnes.com ) --------------------------------------- Place: Location Considerations intro 2 m-Commerce Mobile & Wireless business using WWW M-commerce & GPS M-commerce Killer Ap location determinant location indeterminant M-payment systems M-technology Bluetooth M-commerce intern'ally ------------------------------------- Guest Speaker Michael Giorgio Manager in Strategic Planning & Execution at TELUS, and MGTD06 student in 2002 |
Security
o Viruses o Scams o Identity Theft o www.msnbc.msn.com/id/17805134/ o Social Engineering o Biometrics -------------------------------------- Legal Issues o Privacy Issues o Privacy Violations (also a part of ID Theft issues) o email filtering o Bill C-6 o Bill 88 --------------------------------------- CRM CustomerRelationship Management Online Communities ---------------------------------------
Measuring
Marketing
Effectiveness.htm(by JoRi) --------------------------------------- e-Payment Systems o PayPal (updated Mar 19) o credit card fraud o M-Payment Systems -------------------------------------
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| Sept
9 2008
Sept 16th Sept 23rd Sept 30th |
Sept
30th
Oct 7th Oct 13 th Thanksgiving Oct 14th |
Nov 11 Remembrance Day |
CASE STUDY DUE Dec 02 |
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Text
for MGTD06
- it is mandatory in the 2007 Sept term Title: CURRENT ISSUES
in MARKETING IN THE INFORMATION AGE, 2nd Edition
Available in the UTSC campus
bookstore
|
 |
Text
for MGTD06 in the 2005 and 2006 Sept term
Title: MARKETING IN THE INFORMATION
AGE
Available in the UTSC campus
bookstore
CLICK ON THE BOOK FOR FUTHER INFO |
| When Prof. Richardson
asks you at the end of the class "did you learn something useful and interesting"
- this is not an empty comment - it is a real attempt to make sure that
every class is useful and something you can use in the "real world" to
get a job, or create a job and make money.
So, to "give props" to one of my former students.. the logo to the right is from Lester Sabliano, a MGTD06 student several years ago who, with some friends, founded a Toronto based clothing company that is slowly becoming very popular - they have a great website and are steadily growing their product line - you could do something like this too - just pay attention, do the readings and learn as much as you can |
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The calendar may say this
is a 4 month course but in reality it is 2 1/2 months cause we only have
2 classes in Sept and no classes in Dec so everything is jam packed up
in October and November
| Section A | Section B | Section C | Section D |
| Sept
13 2007
Sept 20 Sept 27 |
Sept
27
Oct 4th Test 1 Oct 8 th Thanksgiving Oct 11th |
Oct 18th
Oct 25 Mid-Term Exam Nov 1 Guest Speaker Podcasting Nov 8 (no class) Nov 11 Remembrance Day |
Nov 15th
Nov 22nd Nov 29th last class CASE STUDY DUE Nov 29th Dec 3-7th study week Dec 12th FINAL EXAM |
| Sept
14 2006
Sept 21 |
Sept
28
Oct 5th Test 1 Oct 9 th Thanksgiving Oct 12th Guest Speaker Oct 19th |
Oct 19th
Oct 26 Guest Speaker Oct 26 Podcasting Nov 2 Mid-Term Exam Nov 9 (no class) Nov 11 Remembrance Day |
Nov 16th
Nov 23rd Nov 30th last class Dec 19 FINAL EXAM 7:00 pm in room M140 |
| Sept
15 2005
Sept 22 |
Sept
29
Oct 6 Test 1 Oct 13th |
Oct 20th
Oct 27 Nov 3 Mid-Term Exam Nov 10 Nov 11 Remembrance Day |
Nov 17th
Nov 24th Dec 1st last class Classes end Dec 5th Case Study Due Dec 1st Dec 5-9 Study Break FINAL EXAM Dec 19th |
| Sept
9 2004
Sept 16 |
Sept
23
Sept 30 Oct 7 Test 1 |
Oct 14
Oct 21 Mid-Term Exam Oct 28 Amazon.com video Nov 4 Nov 11 Remembrance Day |
Nov 18th
Nov 25th last class Classes end Dec 1st Case Study Due Nov 25th Dec 3-8 Study Break FINAL EXAM Dec 14 |
Richardson has previously taught this course
Sept - Dec 2007
Sept - Dec 2006
Sept - Dec 2005
Sept - Dec 2004
Sept - Dec 2003
Sept - Dec 2002
Sept - Dec 2001
Sept - Dec 2000
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CONTACT I MAIN PAGE I NEWS GALLERY I E-BIZ SHORTCUTS I INT'L BIZ SHORTCUTS I MKTG&BUSINESS SHORTCUTS I TEACHING SCHEDULE |
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| MISTAKES I TEXTS USED I IMAGES I RANK I DISCLAIMER I STUDENT CONTRIBUTORS I FORMER STUDENTS I | |
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