Text says

Market and economic pressures

Societal and environmental pressures

Technological pressures

The Standard Marketing Terms are

• Political and Legal Environment
• Sociocultural Environment
• Technological Environment
• Economic Environment
• Competitive Environment

+
• The goals and resources of the particular firm
• and for some circumstances, the geographic environment

see  http://www.witiger.com/internationalbusiness/6environments.htm
(the full unit on the 6 environments)
- read this - some material applies to international business, it can also be applied to e-business

• Technical Limitations
• Nontechnical Limitations

Chapter 1

The foreward to Seibel's book was penned by "the" Charles Schwab. 
Schwab, who's business has been revolutionized by the WWW, writes;

"... the internet effects literally everything about the way we do business, and, as such, impacts all our lives ... yet this transformation will only happen for companies that focus on service to the individual customer ... at the heart of E-business growth is an interesting paradox .. E-business has been built by technology, but it's not about technology ... enabled by technology, but not changed by it"
Charles R. Schwab, founder, The Charles Schwab Corporation  www.schwab.com
 

Seibel follows this foreward with equally intense prose stating that
"...the Internet will link every home, every business, every government agency, and every distributed database together in a complex weave of information exchange. We will inhabit a world where distance no loner matters, and where communication and data transfer will be virtually instanteous. This will so thoroughly transform the way that transactions are conducted that doing business without the Web will become unthinkable"
p. 2

Do You Really Need Internet Statistics? page 54.
Gathering and Applying Data. page 56
 

Witiger 
2001 Dec 03

In this
section we
talk about
the "who"
including
young
e-shoppers
and 
college
students

#1http://cc.collegeclub.com/index.html a portal
"For years marketers had few ways to reach this affluent market -- in their formative  years when they were making their first purchase decisions.But, on campus -- as in so many other places -- the internet changes everything."

 http://www.witiger.com/ecommerce/views.htm

This page "views.htm" is a work in progress and something we will further build on in this class

"...in the mid-1990's it is freely aknowledged that persons accessing the internet were predominantly young men in North America - but by the time  the millenium broke, users have included vast numbers of people in Asia, Europe as well as other genders.." 

Witiger

"Many marketing and industry specific associations offer their members reports, white papers, and research papers on trends in new media".
page 68 - 69
 

1. Preliminary requirement determination
(translation: "looking for something you need")

2. Search for the available items
(translation: "anybody got your stuff")

3. Compare the candidate items with multiple perspectives
(translation: "who else has the stuff, at the same price, same size")

4. Place an order
(translation: spend half an hour filling in tiny boxes and repeating the same info many times, then click on "submit")

5. Pay the bill
(translation: your credit card was still a few bucks below its limit)

6. Receive the delivered items and inspect them
(translation: after praying to various gods and deities, it finally arrives several months later, you frantically tear open the package to find everything there, expect instructions in a language you can read)

7. Contact the vendor to get after-service and support
(translation: send 5 emails to get instructions, only to be caught in a vicious automated response loop)

(translations supplied by Witiger - no offense intended to the original author)

MGTD06's
own list of
Do's and Don'ts

Source: Ernst & Young (January, 2000 )as used by Substance Consulting 
 http://www.gdsourcing.com/substance/datac.htm
on their web site

"Security Major Concern"

hmmmm

article 2002 Aug 19 by Conway Daly

"Canadians Leery of online Shopping"

Daly uses a poll by Leger Marketing to support a conclusion that "most Canadians remained wary of online shopping despite the glowing prediction of mass success when electronic commerce first began".

"Internet users accounted for 60% of Canada's population but 51% of the users pooled said they hadn't shopped or bought anything online in the past year, and weren't planning to do so in the future"

"Of the survey respondents who hadn't made any online purchases in the previous four weeks, 46% said it was because they didn't want to give out credit card details"

? - who is Leger Marketing  www.legermarketing.com they have a kewl flash website - but it is hard to navigate to find out specifics of what they do, other than just about everythig to do with marketing - there is not clear reference to any specific e-business capability nor could witiger find anything on the site about any surveys they did

"Things you have to
be convincing about"

Source: Ernst & Young (January, 2000 ) as used by Substance Consulting 
 http://www.gdsourcing.com/substance/datac.htm
on their web site
http://www.gdsourcing.com/substance/dcey3.htm#indexf
 

E-tailing
Considerations

"Things you 
have to be 
convincing 
about"
 
 
 
 

"Things you 
have to be 
convincing 
about"

Most of this class will be spent discussing the "convincing.htm" list and adding on to it.

1. Variations 
2. warranty service 
3. functionality 
4. payment security 
4b. privacy
5. offline prescence - that they also have a "brick" establishment 
6. value - price proportionate to quality and use 
7. long term use and upgradability
8. testimonials 
9. Associations (credibility by membership)
10. After Sales Customer Service 
11. Shipping
12. Competitiveness
13. Corporate Citzenship 

• environmental considerations
• social - cultural considerations
• gender issues 
• human rights issues 

Winners

• ISP - Internet Service Providers
• providers of diversified portals
• e-commerce software companies
• proprietary network owners
• medium sized manufacturers
• technology suppliers
• advertising companies
• a few large re-sellers
• security services
• "pure plays" Online only companies
• click and mortar companies (coventional retailers online)
• market makers
• consumers

Losers
(witiger added some of the winners entries to the losers list cause as things develop, e-business brings negatives as well as positives)

• technology suppliers
• globalization will force them to be more competitive and many will see lean times
• advertising companies
• many firms needing these services will be able to find the info online
• "pure plays" Online only companies
• they have seen problems as most customers want a combination of a click and mortar presence
• consumers
• many consumers frustrated by TMI - Too Much Information and worried about security issues
• many wholesalers, especially small ones
• brokers
• middlemen being cut out as people use the web to go "straight to the source"
• salespeople
• manufacturers that are not innovative
• manufacturers that are not "lean cost" producers

• Improved Direct Marketing
• important cause traditional advertising no longer effective
• customization
• advertising
• ordering systems
• the changing nature of work
• new product capabilities
• impacts on manufacturing
• impact on finance and accounting
• HR training and education
• a constant concern to remain competitive if you believe people are your greatest resource