MGM C20 Jan - Apr 2015 formerly known as MGTD06 from 2000-2013 known as MGMC20 2014 and 2015 Marketing in the Information Age A 3rd year undergraduate course at  University of Toronto at Scarborough  taught by W.T.G. Richardson richardson"@"utsc.utoronto.ca updated 2015 March 18 official course outline

bb

course textbook (2009) CONTACT

January 2015	February	March	March / April
Interdisciplinary nature The 5(6) Environments v 4 P's - 6 E's YouTube VIDEO (watch on your own as a reminder) -------------------------------------- Advantages/Disadvantages of e-commerce benefits-limitations.htm noted Jan 8th  did Jan 15th showed Ikea book book video video intro to the unit YouTube Video --------------------------------------- "Who" is E-commerce - understanding customers - e-commerce stats noted Jan 8  for discussion Jan 22 - mkt research - women online (by SNRG) mentioned Jan 8 ---------------------------------------- - CDN - U.S. comparisons - CDN Internet use growth - Organizations ? Assoc --------------------------------------- - dos and don'ts (read on your own) --things to be convincing (for Jan 22) YouTube Video "convincing"-audio clip . Cognitive Dissonance for your review mentioned briefly Jan 15 . - CLV (Velvet Rope) (read on your own) - dot.com failures (noted Jan 8 mentioned Jan 15 - Netscape..vs I.E.  - penetration pricing strategy for discussion Jan 22) ------------------------------------- (in the context of extremely cold weather) mentioned Jan 15 Geography and Technology  http://www.economist.com /blogs/babbage/2012/10 /special-report-technology- and-geography ---------------------------------------- Strategy and Planning did Jan 29 finish reading on your own GOPST o Goal o Objectives o Plans o Strategies o Tactics S.W.O.T. Analysis noted for Jan 22 o Strengths o Weaknesses o Opportunities o Threats SWOT analysis in GOPST (watch this video on your own)	- Strategies - Business Models did Jan 29 - Channel conflict - Cannibalization First Mover Strategies did Jan 29 "early bird gets the worm" versus "second mouse gets the cheese" .. YouTube video - Part 1 Richardson and Litt showed partly Jan 29. YouTube video - Part 2 Prof. Steve Litt watch on your own ............................... Co-creation Business Model see UTSC's   o Maggie Peng, Jack Tai, Katherine noted Jan 15th that several people in class worked with this company -------------------------------------- B2B business 2 business (not used in 2015) . Supplier Oriented . Buyer Oriented . Intermediary Oriented    o B2B models powerpoint B2BExchanges by Sector ------------------------------------- Promotional Mix Online for Feb 5 o Mass Selling Advertising Banner adsdid Feb 5) Online Brandingdid Feb 5) Viral Marketing (by KHNK) discussed some Jan 15th more done Jan 29 noted Feb 5 - showed VW - Jamaican video - showed Ikea book book video o Sales Promotion o Personal Selling Guest Lecturer for 2014 Jessica Bhola  twitter.com/bholajessica T B C ------------------------------------- New Technologies  Trends  ()   -  -  -  -  -  -  -  -  -  -  oHaptic Technology and "Surface Computing" (not discussed in 2013)   -  -  -  -  -  -  -  -  -  - Podcasting (by Satish) www.leesabarnes.com mentioned Feb 5 - but not testable   -  -  -  -  -  -  -  -  -  - o Q R (Matrix) Codes (not discussed in 2014, 2015) -------------------------------------- Intranets Extranets (not done in 2014) (consider how to apply to the CASE STUDY) -------------------------------------   ------------------------------------ Global Digital Marketing with guest speaker Pranya Yamin UTSC Grad 2010	Place: Location Considerations intro 2 m-Commerce did Feb 26 Mobile -  Wireless business using WWW M-commerce GPS did Feb 26 - noted e911 - invited students to contact Michael Giorgio at Telus WTGR re: GPS on CTV GPS explained to MGTD06 at UTSC (view on your own) M-commerce Killer Ap began this Feb 26) location determinant for Mar 5 location indeterminant M-technology Bluetooth for Mar 5 M-commerce internationally RFID - location technology for Mar 5 ------------------------------------- o Augmented Reality mentioned Feb 26 by student Odia Edeawe   Search Engines  (Dev Basu former C20/D06 TA  poweredbysearch.com o issues o SEO Search-ranking.htm for March 19 SEO slides for 2015  slideshare.net /devbasu/why-you- need-become-an-seo  http://www.entrepreneur .com/article/230937 o Video 2009 Part 1  () o Video 2009 Part 2  (v) o Video 2012-Part 1 (t) o Video 2012-Part 2 () ------------------------------------ Prof. Sam Maglio visiting - mental distance  psychologicalscience.org ...a-new-angle-on-mental-distance  - may relate to how ppl view SEO results and page layout ------------------------------------- Risk and Threat Assessment Risk and Threat for I.T. o Intro - fundamentals - Stealing pancakes - Asymmetrical security did Mar 5 (important to read thoroughly) . o Types of attacksdid Mar 5 o Internal Risk & Threats did Mar 5 o Third Party Risksdid Mar 5 o Outsourcing Risksdid Mar 5 o Privacy Issuesdid Mar 5 - the Do Not Call List o Privacy Violations o Identity Theft did Feb 5 (the ID theft page includes many interesting student videos Responding  o Deterrence . o Countermeasures o email filtering Security Strategies  (read as many of these, thoroughly, as you can) o Encryption o Viruses o Scams o DNS Attacks o Spyware o Firewalls o Patches - video o Hackers o Social Engineeringdid Feb 5 o Honey Pots	CRM CustomerRelationship Management Online Communities for March 19 (read this and work into your case) Facebook and Branding 2011 video by UTSC students --------------------------------------- Measuring Marketing Effectiveness.htm(by JoRi) (read on your own)  --------------------------------------- guest speaker 2010 John Florinis, Sr. Mgr, Strategy Moneris Solutions moneris.com . e-Payment Systems for March 19  tvo.org/video/201556 /tim-richardson-behind-bitcoin  . o M-Payment Systems for March 19     Domain Names  (missed class) o marketing strategies o registering a domain o domain scams o domain phishing o domain hacking o domain disputes o domain Verisign issues Domain Name Videos  (missed class)  (Feb 12) Video 1  intro Video 2 registration / hosting Video 3  TLDs Video 4  mktg strategies Video 6  hacking ------------------------------------- making sure the prof knows your name Presentation Tips
Jan 8th 2015 Jan 15 Jan 22 prof sick Jan 29	Jan 29 Feb 6  Feb 12 TEST 1  (no class taught after the test Feb 17 - 20 break week	Feb 26 Mar 5  Mar 12 MID TERM 09:00 - 10:55 Mar 19	Mar 19 guest speaker - SEO ranking Mar 26 - project presentations April 2 - project presentations witiger.com/tips.htm

	The official course outline - downloads into a PDF			Grading Information (How the marks are calculated)
	Description of the case study  project			Thumbnail Gallery of E-commerce News sites,

The best presentation in MGTD06 for 2013 - Johnny's Burgers - based on a somewhat "famous" burger joint at Sheppard and Victoria Park - the group demonstrated they had a significant learning experience, and they were able to do a smooth presentation that was energetic and engaged the class.

How good was the presentation?, WTGR went to Johnny's after class, had a burger, and met with a "senior management person", and expressed thanks to them for giving the students a useful and interesting learning experience

witiger.com	CONTACT I MAIN PAGE I NEWS GALLERY I E-BIZ SHORTCUTS I INT'L BIZ SHORTCUTS I MKTG?BUSINESS SHORTCUTS I TEACHING SCHEDULE
	.
	MISTAKES ITEXTS USED I IMAGES I RANK IDISCLAIMER I STUDENT CONTRIBUTORS I FORMER STUDENTS I PUBLICATIONS I TIPS I
	.

Group Work - what the Report should look like - binding, pages, table of contents		Group Work / Reports Part 2 The importance of using "Mature Language" in your writing		Group Work / Reports Part 3 important considerations		Group Work / Reports Part 4 Coordinating the submission Communication w group members		Group Work / Reports Part 5 The importance of spelling and grammar and how you can help each other

Group Work Video # 6 - what the Report should look like - binding, pages, table of contents - uploaded 2013 March 8

class attendance March 1st 2012was "modest" due to the bad weather - the presentation by Ms. Yamin was definitely "useful and interesting" Am sure some of it will be in questions I use on the mid-term and parts of her presentation also provided good tips for your D06 presentations and topics within your project. Pranya's PPT uploaded March 9th 2012  http://people.senecac.on.ca/tim.richardson/ powerpoints/MGTD06-presentation- Pranya-Yamin-2012-March-01.pdf

So, Feb 2012, Dewey, a guy in the MGTD06 class at UTSC says to me "heh sir, got an interview by Skype after class, can you show me how to tie a tie" I said, I'll do better, I'll show you how, right now - so i took off my tie and re-tied it slowly we'll also make a video so you watch it over and over to get it right we'll post it on YouTube for anybody else that might be in the same situation Dewey, I hope you get the job, get promoted right up the corporarte chain so high that you are senior enough to dress casual all the time cause you did a LBO and bought out the company and are now the owner.... just saying... WTGR

Exam Tips on YouTube

youtube.com/watch?v=6vAHP-2aX Lg?feature=related exam tip - time usage  youtube.com/watch?v=lnoSu-xIceg

in draft form.....
 http://www.witiger.com/ecommerce/telecommuting.htm
s
Groups for team projects presentations
Final Group Project Presentation Schedule 2015

March 26th	Team One	e
.	.	.	.
March 28th	Purple Team	09:00 - 09:25	son)
March 28th	Team Hyvent	09:30 - 09:55	Zohiua
March 28th	Blue Team	10:00 - 10:25	Luyu
.	.	.	.
April 4th	Team Alpha	09:00 - 09:25	Juing
April 4th	Team ???	09:30 - 09:55	Tuhua
April 4th	Team Awesome	10:00 - 10:25	Carnti,
April 4th	Guys Team	10:30 - 10:55	Lorhelle)

.
 

- once you have a name for your group you can let me know and I will replace the "letter" with the group name
- groups listed in reverse order of when I received the information
- it is "OK" for more than one group to do a scenario, there are 3 scenarios and 8 groups so it is expected that there will be 2 or 3 groups doing one case
- therefore you should try to "customize" your case and make it unique in order to explain "many kewl" applications of e-commerce and marketing in the information age

IT IS VERY important that you keep to the time limits posted so as to not run into the time allocated for another group
- if you think your "take down" time, or conclusions will cause you to run over, then shorten the main part
- in the "real world" corporate presenters are very tightly controlled for time and have to make "pitches" in a very short time
- the short amount of time is for 2 reasons
1 - there simply is not time available for a longer presentation - unless we spread this out over 3 classes and that would cut the time I have to "teach you"
2 - the "audience" has already made their decision on your capability in the first 1 or 2 minutes, going beyond 10 minutes is "bonus", but not likely to change opinion
- you will have 25 minutes - use it wisely

s

Text for MGTD06 -  it is mandatory in the 2007 and 2008 Sept term  Title: CURRENT ISSUES in MARKETING IN THE INFORMATION AGE, 2nd Edition Publisher: Thomson Nelson   ISBN 0176439668 Author: Prof. Tim Richardson  Available in the UTSC campus bookstore  was  http://www.uoftbookstore.com/online/merchant.ihtml?id=80606?step=2 (ask for the 2nd Edition) CLICK ON THE BOOK FOR FUTHER INFO

.

Text for MGTD06  in the 2005 and 2006 Sept term  Title: MARKETING IN THE INFORMATION AGE Publisher: Thomson Nelson   ISBN 0-17-642455-5 Author: Prof. Tim Richardson  Available in the UTSC campus bookstore  www.uoftbookstore.com/online/merchant.ihtml?id=41789?step=2 CLICK ON THE BOOK FOR FUTHER INFO

.
 

Guest Speaker 2006-Oct 12th Ravi Singh - guest (and D06 alumni in 2002) (see www.ravisingh.ca )
 

Read the newspaper on a regular basis Watch my YouTube video to understand why Part 1 www.youtube.com/watch?v=bcuw9bMYgHY (why this helps you in class, and in job hunting) Part 2 www.youtube.com/watch?v=8tXadb6IsKI ( a story abut how I made money on the stock market cause I read the newspaper and learned about a particular company)

m

When Prof. Richardson asks you at the end of the class "did you learn something useful and interesting" - this is not an empty comment - it is a real attempt to make sure that every class is useful and something you can use in the "real world" to get a job, or create a job and make money. So, to "give props" to one of my former students.. the logo to the right is from Lester Sabliano, a MGTD06 student several years ago who, with some friends, founded a Toronto based clothing company that is slowly becoming very popular - they have a great website and are steadily growing their product line  - you could do something like this too - just pay attention, do the readings and learn as much as you can

The calendar may say this is a 4 month course but in reality it is 2 1/2 months cause we only have 2 classes in Sept and no classes in Dec so everything is jam packed up in October and November
 

Section A	Section B	Section C	Section D
Jan 10th 2014
Jan 10th 2013 Jan 17 Jan 24	Jan 24 Jan 31 TEST 1  Feb 7 Feb 14 Feb 17 - 23 break week	Feb 28 Mar 7  Mar 14 MID TERM	Mar 21 - Dev Basu guest speaker Mar 28 - project presentations April 4 - project presentations
Jan 12th 2012 Jan 19 Jan 26	Jan 26 Feb 02 TEST 1  Feb 9 Feb 16	.	Mar 22 - project presentations Mar 29 - project presentations
Sept 16 2010 Sept 23 Sept 30	Sept 30 Oct 7 TEST 1 09:15 - 10:15 Oct 12 th Thanksgiving Oct 14 Oct 21	Oct 28 Nov 4 - Dev Basu - SEO  Nov 11 MID TERM	Nov 18 Payment systems  with John Florinis Nov 25 Social Networking  with Rahil Sondhi guest speaker 2010  Social Networking with  Rahil Sondhi rahil.ca Dec 02 - project presentations CASE STUDY DUE Dec 06
Sept 10 2009 Sept 17 Sept 24 Oct 1 TEST 1  2009 TA comments on Test 1 youtube.com/.....IEk24vM	Oct 8 Oct 12 th Thanksgiving Oct 15 Oct 22	Oct 22 Oct 29 Nov 5 - Dev Basu -  SEO ranking Nov 12 MID TERM	Nov 19 - project presentations Nov 26 - project presentations
Sept 11 2008 Sept 18 Sept 25 Oct 2 TEST 1	Oct 9 Oct 13 th Thanksgiving Oct 16	Oct 23 Oct 30 MID TERM Nov 6 - Dev Basu guest speaker - SEO ranking Nov 11 Remembrance Day Nov 13	Nov 20 - project presentations Nov 27 - project presentations classes end Dec 01 in 2008 CASE STUDY DUE Dec 01
Sept 13 2007 Sept 20 Sept 27	Sept 27  Oct 4th Test 1 Oct 8 th Thanksgiving Oct 11th	Oct 18th Oct 25 Mid-Term Exam Nov 1 Guest Speaker  Podcasting Nov 8 (no class) Nov 11 Remembrance Day	Nov 15th Nov 22nd  Nov 29th last class CASE STUDY DUE Nov 29th Dec 3-7th study week Dec  12th FINAL EXAM
Sept 14 2006 Sept 21	Sept 28  Oct 5th Test 1 Oct 9 th Thanksgiving Oct 12th Guest Speaker<> Transfer interrupted! "Arial,Helvetica">Oct 19th	Oct 19th Oct 26 Guest Speaker Oct 26 Podcasting Nov 2 Mid-Term Exam Nov 9 (no class) Nov 11 Remembrance Day	Nov 16th Nov 23rd  Nov 30th last class Dec 19 FINAL EXAM 7:00  pm in room M140
Sept 15  2005 Sept 22	Sept 29 Oct 6 Test 1 Oct 13th	Oct 20th Oct 27 Nov 3 Mid-Term Exam Nov 10 Nov 11 Remembrance Day	Nov 17th Nov 24th  Dec 1st last class Classes end Dec 5th Case Study Due Dec 1st Dec 5-9 Study Break FINAL EXAM Dec 19th
Sept 9  2004 Sept 16	Sept 23 Sept 30 Oct 7 Test 1	Oct 14 Oct 21 Mid-Term Exam Oct 28 Amazon.com video Nov 4 Nov 11 Remembrance Day	Nov 18th Nov 25th last class Classes end Dec 1st Case Study Due Nov 25th Dec 3-8 Study Break FINAL EXAM Dec 14

GUEST SPEAKER 2003
 witiger.com....Ipsosreid.htmIpsos-Reidppt at.witiger.com/powerpoints

Online Shipping 2004
(March )
(by Adil and Chagpar)

o credit card fraud 2010
(read on your own)
------------------------------------
Online Gaming (by Ng)
-------------------------------------
---------------------------------------
Holiday shopping online 2007
-------------------------------------
-------------------------------------
Mobile Marketing
(read on your own)
read  "Dialing Into Mobile Marketing"
 crmbuyer.com/story/68201.html

Jan - Apr 2015
Jan - Apr 2014
Jan - Apr 2013
Jan - Apr 2012
Sept - Dec 2010
Sept - Dec 2009
Sept - Dec 2008
Sept - Dec 2007
Sept - Dec 2006
Sept - Dec 2005
Sept - Dec 2004
Sept - Dec 2003
Sept - Dec 2002
Sept - Dec 2001
Sept - Dec 2000

teacher evaluations Scans of very old students' evaluations of the professor for this course
 

witiger.com	CONTACT I MAIN PAGE I NEWS GALLERY I E-BIZ SHORTCUTS I INT'L BIZ SHORTCUTS I MKTG?BUSINESS SHORTCUTS I TEACHING SCHEDULE
	.
	MISTAKES ITEXTS USED I IMAGES I RANK IDISCLAIMER I STUDENT CONTRIBUTORS I FORMER STUDENTS I PUBLICATIONS I TIPS I
	.

.
.