UPDATED 2016 Nov 30
SENECA COLLEGE,  TORONTO
BAM 101 (2016 Sept-Dec),   Intro to Business
As taught by Prof. Tim Richardson 416-491-5050 ext 77534 
this page also may be used by students of other BAM1011 professors
TEXT "Business Essentials"
Eighth Canadian Edition
by Ebert Griffin et al, published by Pearson

key dates  .senecacollege.ca/registrar/dates/academicdates153.html
official course outline  http://www.senecac.on.ca/ssos/...

http://catalogue.pearsoned.ca/educator/product/Business-Essentials-Eighth-Canadian-Edition-Plus-MyBizLab-with-Pearson-eText-Access-Card-Package/9780134302072.page
Study Tips for quizzes and tests  witiger.com/tips.htm
Answers www.witiger.com/testanswers/vvv
Sept 2016
Oct 2016
Nov 2016
Nov / Dec 2016
4pP's - 6E's VIDEO
(watch for first class)
http://www.youtube.com/watch?v=j06cY_-Jc1Q
4P's web page
noted Jan 13th
.
and
6E's web page
did Sept 8 Thu morn Section
did Sept 8 Thu aft Section
 o economic 
 o technological 
 o political/legal - regulatory 
 o social-cultural 
 o competitive 
 o geographic

"10 fingers"
of business and marketing
did Jan
click to view video

Consumerism
did Jan 20
Chpt 1 

Factors of Production p. 5
- natural resources
- labour
- capital ($$)
- entrepreneurs
did Sept 15 Thu AM section
did Sept 8 Thu aft Section
did Sept 19 Mon section
Economic Environment
http://www.youtube.com/watch?v=Q0krYU0Gb8Y
- macroeconomics
- microeconomics

Economic Systems around the world
----------------------------
Business and governmentp. 9
.
Gov't in Business
o crown corporations
did Sept 19 Mon
o gov't influence
read on your own

Selling to government
Government taxation
Government Expenditures\
Government Purchasing
        (fed gov procurement)
 www.tpsgc-pwgsc.gc.ca
/app-acq/index-eng.html
The Federal Government
Procurement Guide

Gov't Services
oIndustry Canada
o IRAP program
o Dept. of Foreign Affairs
Embassies and Consulates
did Sept 19 Mon
https://www.youtube.com/watch?v=kIeQkreVIyo
did Sept 19 Mon
-----------------------------------
Law of Supply-Demand p. 13
Supply and Demand
did Sept 15 Thu AM section
did Sept 8 Thu aft Section
did Sept 19 Mon section
Elastic Demand
Inelastic Demand
d
http://www.youtube.com/watch?v=qIuSzbjU8S8
.
---------------------------------------------
Competition Basics
b
Degrees of Competition
 o Perfect Competition
 o Monopolistic
 o Oligopoly
 o Monopoly
did Mon Section
did Sept 15 Thu morn Section
did Sept 15 Thu aft Section
 
 
 
Chpt 2 

GDP
GNP
did Sept 15 Thu AM section
did Sept 8 Thu aft Section
did Sept 19 Mon section
business cycles
recession

Employment
d
-frictional unemployment
-structural unemployment
-cyclical unemployment
-seasonal unemployment
.
inflation
CPI Consumer Price Index
 www23.statcan.gc.ca...

monetary policy
d
- money circulation
- interest rates
fiscal policy
d
- use of taxation
-  -  -  -  -  -  -  -  -  -  -  -  -  -
Geographic Environment
d

Weather Extremes
  Global Warming
d
Role of Government
did Sept 19 Mon

Outsourcing
did Sept 19 Mon section
 
Chpt 3 

Social Trends p. 96 in text
di
.
Ethics
did Sept 22 Thu morn Section
did Sept 22 Thu aft Section
did Sept 26 Mon Section

Ethics effected by the 6 Environments - video
http://www.youtube.com/watch?v=OBUaopHHxYU
watch on your own
Whistleblowersp. 56
did Sept 8 Thu morn Section
did Sept 8 Thu aft Section
did Sept 26 Mon Section

.
Corporate Social Responsibility
did Sept 8 Thu morn Section
did Sept 8 Thu aft Section

- Obstructionist Stance
- Defensive Stance
- Accommodative Stance
- Proactive Stance
p. 61 new text
did Sept 26 Mon Section
Stakeholders
did Sept 26 Mon Section

http://www.youtube.com/watch?v=nBA1ud6QtyE
showed in class 
Sept 26 Mon Section
responsibility to stakeholders
- employees p. 55
- customers
- investors / shareholders p. 57
- suppliers
- governments
- society /. neighbours

the environment
- pollution
- rights of consumers
        www.consumer.ca
- consumerism
- unfair pricing
page 53 new text

-Insider Trading

Social Auditing
Sustainable Development
d
 


..
Chpt 4 Entrepreneurhip

Developing New Products and Services
New Product Development Process

Idea Generation p. 78-79
Screening 
Idea Evaluation
Develop Product
Market Testing
Commercialization 

Entrepreneurship and Small Business
98% of all business is small business

d
and Small Business
Self assessment tools online
 owww.bdc.ca
self-assessment quiz online
(do this online)
Assignment  (2016)
n
Start-Up p. 85 new text
Buy an existing business
take over a family business
buying a franchise

Failures p. 87
Dot.com failures
.
Forms of Business Ownership
Forms of Business Ownership
PPT by Prof. Litt
d

o Sole Proprietorship
d
o Partnerships
d
  oGeneral Partner
  oLimited Partner
  oLimited Liability
o Corporations
d
  oPublic
  oPrivate

http://www.youtube.com/watch?v=nLkslGMe3tk
how to register a business
d
Franchising
d
Coattail effects
d
- 43% of all retail sales are through a Franchise

Timmies - "our" franchise
 macleans.ca/tag/tim-hortons/

Business Plans
.
Co-operatives,
 
ecommerce

Technological Environment

e-Commerce
 allecommercetopics.htm
noted Feb 10

Benefits and Limitations
of e-commerce
did Nov 14 Mon Section
did Nov 17 Thu AM Section
did Nov 17 Thu PM Section
 

"Things to be convincing" selling online
- testimonials
- after sales service
(Cognitive Dissonance)
- social-cultural considerations
did Nov 14 Mon Section
did Nov 17 Thu AM Section
did Nov 17 Thu PM Section
 
Chpt 5

Global marketing
int'l business SUMMARY
noted 
Summary of all int'l business
topics
http://www.youtube.com/watch?v=Cbg7WNnEHw4

Globalization
not on mid-term exam

4X - Foreign Exchange
not on mid-term exam
.
CollaborativeRelationships
did Feb 10, Feb 17
 see the YouTube Video
http://www.youtube.com/watch?v=Dy_3tvCrXao
m0
 o licensing
 o franchising
 o mgmnt contracts
 o turnkey ops
 o joint ventures
 o equity alliances
 o consortiums
.
Trade Protectionism
 o Tariffs
 o Subsidies

FDI concepts .
not on mid-term exam
..
o GATT / 
WTO World Trade Org.
o IMF
not on mid-term exam

o World Bank
not on mid-term exam
o NAFTA, EU
not on mid-term exam

 MID TERM CASE for 2016
read this in advance of the exam

Chpt 7 in custom pub
Chpt 6 in the hard copy

o
Sustainable business
Sustainable Development
no

d
 
Domain Names
.
Part of registering to incorporate a company is picking a company name - which means thinking also about a "domain name" for the company website
Domain Names 
qf
o marketing strategies
for Nov 7 Mon Section
for Nov 10 Thu AM Section
for Nov 10 Thu PM Section
o registering a domain
for Nov 7 Mon Section
for Nov 10 Thu AM Section
for Nov 10 Thu PM Section
.
http://www.witiger.com/ecommerce/domainnamesregister.htm

note comments by other students
for Nov 7 Mon Section
for Nov 10 Thu AM Section
for Nov 10 Thu PM Section
Video 1  intro
Video 2 registration/hosting
Video 3  TLDs
Video 4  mktg strategies

.
Chpt 8

Management Leadership
Functions of Mgmnt

PDOC
did Oct 31 Mon Section
for Nov 3 Thu AM Section
for Nov 3 Thu PM Section
 o Planning
 o Organizing
 o Leading(Directing)
 o Controlling
.
Mission Statement p. 235
did Oct 31 Mon Section
for Nov 3 Thu AM Section
for Nov 3 Thu PM Section
Goals - Objectives
did Oct 31 Mon Section
for Nov 3 Thu AM Section
for Nov 3 Thu PM Section
  o Goals 
  o Objectives
  o Plans 
  o Strategies
  o Tactics
.
Contingency Planning
- explained example in class
- important to have details worked out in advance
did Nov 14 Mon Section
did Nov 17 Thu AM Section
did Nov 17 Thu PM Section

Types of Planning p. 235
 o Strategic Planning
 o Contingency Planning
 o Tactical Planning
 o Operational Planning
.Management Skills
d
 o Technical Skills
 o HR Skills
 o Conceptual Skills
Leadership Styles p. 238-239
d

Employee Empowerment
d

http://www.youtube.com/watch?v=XsijJiOfixY&feature=youtu.be
Assignment 2 video
n
Analyzing the business
 
Chpt 9 

Motivating
Leading Employees

told story of accounting student who wanted to be a cop
did Nov 24 Thu AM Section
--------------------------------------
Marketing seasonal events and holidays

Hallowe'en

2 min 51 sec
YouTube Video
made in MRK106 class Oct 31
students commenting on considerations in marketing to young people at Hallowe'en 2016

Discussion
did Mon Oct 31 Section NMU
for Thu Nov 3 Section NMT
for Thu Nov 3 Section NMS
 

Motivation and Maslow's Hierarchy of Needs
did Nov 24 Thu AM section
did Nov 24 Thu PM section
 
Chpt 10

Production Mgmnt
Operations Mgmnt
Facility Location
Facility Layout
d
Outsourcing
did Nov 24 Thu AM Section
did Nov 3 Thu PM section

Why Market Penetration is
better than Market Development
http://www.youtube.com/watch?v=_rQzCL0FwX0
video on advantages of
Market Penetration and how it is related to Outsourcing
p. 286
...
Six Sigma  Dilbert
ISO 9000
fo
 www.iso.org/iso/
iso_9000_essentials

Supply Chain Management
d
.
Push versus Pull
did Nov 24 Thu AM Section
did Nov 24 Thu PM Section

video
.
Process Mfg
d
o assembly process
o continuous process
o intermittent process
Materials Requirement Planning
J.I.T.
did Nov 24 Thu AM Section
did Nov 24 Thu PM Section
http://www.youtube.com/watch?v=RxTbkSg6v_s
Purchasing
Flexible Mfg
Lean Mfg
Mass Customization
CAD CAM CIM
TQM

d
Total Quality Management
http://en.video.sympatico.ca/news-info/top-stories/watch/-recall-issued-for-suvs/1743658935001/#.UD0QaHL7HMw
(open in Internet Explorer)
d
WTGR on CTV News discussing recalls and quality management
.
 

 

SWOT Analysis
d
Chpt 11 Accounting
.
Chpt 12
.
Marketing Principles and Developing Products
- topics covered in MRK106
.
Chpt 13
.
Pricing
Promoting
Distributing
- topics covered in MRK106
 
Chpt 14 Money - Banking

Money - Banking
.
M1, M2
deposits
CDIC deposit insurance

Bank of Canada
Role of the central Bank of Canada
.
Banking Industry www.cba.ca
Insurance Industry  ibc.ca
Securities Industry
 www.securities-administrators.ca

Deposit institutions

o banks
o trust companies
o credit unions

non-deposit 
o insurance companies
o pension funds
o investment dealers

Bonds
did Nov 14 Mon Section
did Nov 17 Thu AM Section
did Nov 17 Thu PM Section
.
Mutual Funds
http://www.youtube.com/watch?v=D8A3Iu8jQRI&list=UUAtk_NQTEd9jP4hEI6lPUHA&index=1&feature=plcp
stocks vs. mutual funds
.
Chpt 15 Risk
.
Financial Management
f
  o short-term forecast
  o cash flow forecast
  o long-term forecast

Budgets
di
  o operating budget
  o capital budget
  o cash budget

acquiring inventory
capital expenditures

Sources of funds
did Nov 14 Mon Section
did Nov 17 Thu AM Section
did Nov 17 Thu PM Section
o debt financing
o equity financing 
      (selling shares)
o short-term financing
o long-term financing

obtaining financing
added Nov 23 - read this

Short Term Financing
did Nov 14 Mon Section
did Nov 17 Thu AM Section
did Nov 17 Thu PM Section
 o loans, secured, unsecured
 o line of credit
 o factoring accounts receivable
 o commercial paper
 o credit cards

Long Term Financing
did Nov 14 Mon Section
did Nov 17 Thu AM Section
did Nov 17 Thu PM Section
 o debt financing
 o bonds
 o equity financing
 o IPOs 
 o stocks
 o LBO 
 o VCs, venture capitalists

http://www.youtube.com/watch?v=G8nU3W_xO00
why a ocmpany does an IPO - selling stock
noted Nov 14 Mon Section
noted Nov 17 Thu AM Section
noted Nov 17 Thu PM Section
watch on your own
.
Risk Management
did Nov 14 Mon Section
did Nov 17 Thu AM Section
did Nov 17 Thu PM Section

 o Speculative Risk
 o Pure Risk
http://www.youtube.com/watch?v=xEDH5cdB6tw
noted Nov 14 Mon Section
did Nov 17 Thu AM Section
did Nov 17 Thu PM Section

watch on your own
.
What does it mean when you have to analyze something
- watch this video for tips
http://www.youtube.com/watch?v=VLjsOgVaA3Y
r

product orientation 
sales orientation 
marketing orientation
http://www.youtube.com/watch?v=ntX9xeDgDo8
----------------- 
------------------ 
Viral Marketing
read completely
d

Case for April 2016

Case for December 2016
-----------------------------------
sulibreezy
Hate School/Love Education
showed Sept 26 Mon Section
did Nov 24 Thu AM Section

MONDAY
Sept 12
Sept 19
Sept 26
Sept 26 
Oct 3  Test 1, Chpt 1,2,3
Oct 10 Holiday Thanksgiving
Oct 17 MID-TERM

break week Oct 24 - 29

Oct 31
Nov 7 online class
(re: GOPST and Domain Names)
Nov 14
Nov 21
Nov 21
Nov 28 Test 2 
Dec 5 Test 2 
Dec 12-16 Exam Week
THURSDAY Morning
Sept 8
Sept 15
Sept 22
Sept 29
Oct 6  Test 1, Chpt 1,2,3
Oct 10 Holiday Thanksgiving
Oct 20 MID-TERM

break week Oct 24 - 29

Nov 3
Nov 10 online class
(re: GOPST and Domain Names)
Nov 17
Nov 24
Nov 24
Dec 1 Test 2 
Dec 8
Dec 12-16 Exam Week
THURSDAY Afternoon
Sept 8
Sept 15
Sept 22
Sept 29
Oct 6  Test 1, Chpt 1,2,3
Oct 10 Holiday Thanksgiving
Oct 20 MID-TERM

break week Oct 24 - 29

Nov 3
Nov 10 online class
(re: GOPST and Domain Names)
Nov 17
Nov 24
Nov 24
Dec 1 Test 2 
Dec 8
Dec 12-16 Exam Week

 
http://www.youtube.com/watch?v=bcuw9bMYgHY http://www.youtube.com/watch?v=8tXadb6IsKI http://www.youtube.com/watch?v=Zh_3o1npTEg http://www.youtube.com/watch?v=k1w28eG3jyA http://www.youtube.com/watch?v=xRrPMWWENhM http://www.youtube.com/watch?v=TI8JxwBvnII http://www.youtube.com/watch?v=wCxYyI_iWj0
Read The Newspaper
Part 1
Read The Newspaper
Part 2
getting rich on the stock market
Read The Newspaper
Part 3
learn an
Industry Sector
Read The Newspaper
Part 4
Business magazines
are important
Earning
Class
Participation
Marks
- basics
Class
Participation
- how you earn the highest marks
Class
Participation
- how they are calculated
- the numbers
..
http://www.youtube.com/watch?v=LxguksrUZfk http://www.youtube.com/watch?v=B7e9WSnC0Tk http://www.youtube.com/watch?v=ybZbld2gyLI http://www.youtube.com/watch?v=bsPyhq52IwU
Group Work
- what the Report should look like
- binding, pages, table of contents
Group Work / Reports Part 2
The importance of using "Mature Language" in your writing
Group Work / Reports Part 3
important considerations
Group Work / Reports Part 4
Coordinating the submission
Communication w group members

Grading Structure
Test 1 10%
Test 2 15%
Assignment, Business News/Entrepreneurship 20%
Mid-Term Exam 25%
Final Exam 30%
 
http://www.youtube.com/watch?v=0OAU-SGPzXY&list=UUAtk_NQTEd9jP4hEI6lPUHA&index=1&feature=plcp Contest 
- just like we have SWOT for Strengths, Weaknesses, Opportunities, Threats, I'd like to create an acronym for the 6E's
 o economic 
 o technological
 opolitical/legal - regulatory 
 o social-cultural 
 o competitive 
 o geographic
You can re-arrange the order anyway you like, your task is to come up with something easy for students to remember
- whichever class, or group comes up with the best acronym, wins a "food prize"
note: some students have been taught "PEST", which stands for political, economic, social and technological environment, but, in reality, the influences on business also include "competition" and "geography", which means PEST is inadequate cause when you are talking about the things you can control (4P's) and the things you can't control (the environments), PEST is not enough, you need 2 more (competition and geography)
 
 
 
http://www.witiger.com/videos/CinnabonTheMovie.wmv 2009 April 
Some students impress me because they get into Law School, or MBA, or find a great job, other students impress me because they try very hard to learn, and show improvement when they were shy in the beginning.

Sky was in my "intro to business" class Jan-Apr 2009. In the beginning he was shy, but... once we got him talking about his job working at Cinnabon, he was a business genius and we were able to work that into many concepts of the course - in fact one class we had to stop early cause it was getting into too much distracting detail about how good the product tastes - anyhooo, Sky said because we talked about it so much, maybe he could bring some to the last class, I said sure, so he showed up the last class with 4 big boxes, + paper plates + napkins and forks - it was awesome - we all ate and spent only 5 min on the review.
Sky got A++++ and is now at Harvard ;-)

Bottom line is, I like learning about what my students do in "real life" and am always interested in incorporating
that into the classsroom, and this was a great opportunity. Basically, you should understand that learning about
business is not always in the classroom, sometimes if you pay attention to what is done in your part-time or full-time jobs,
you can pick up on ways that companies deal with the 4P's and 6E's in the real world.
WTGR - gotta go for a walk now..............

bsv
http://www.youtube.com/watch?v=dBZlz6nh4Yc c
Quizzes and small Tests

Part 1

etiquette and manners

clip on YouTube 

obviously not enough people have watched this so I will put it at the top of this page

 www.youtube.com/watch?v=dBZlz6nh4Yc

 

nn
http://www.youtube.com/watch?v=7c97cBuGxhI c
Quizzes and small Tests

Part 2

"being late", why it is not good and causes problems for you

clip on YouTube

 www.youtube.com/watch?v=7c97cBuGxhI
 
 

 

dd
 
 


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