UPDATED 2017 Oct 11
SENECA COLLEGE,  TORONTO
click to see larger BAM 101 (2017 Sept-Dec),   Intro to Business
As taught by Prof. Tim Richardson 
416-491-5050 ext 77534 this page also may be used by students of other BAM101 professors
TEXT "Business Essentials" 8th  Canadian Edition
by Ebert Griffin et al, published by Pearson
key dates  .senecacollege.ca/registrar/dates/academicdates153.html
official course outline  http://www.senecac.on.ca/ssos/...
http://catalogue.pearsoned.ca/educator/product/Business-Essentials-Eighth-Canadian-Edition-Plus-MyBizLab-with-Pearson-eText-Access-Card-Package/9780134302072.page
Study Tips for quizzes and tests  witiger.com/tips.htm
vv
Sept 2017
Sept/Oct 2017
Nov 2017
Nov / Dec 2017
4pP's - 6E's VIDEO
(watch for first class)
http://www.youtube.com/watch?v=j06cY_-Jc1Q
4P's web page
noted Sept 6
.
and
6E's web page
did Sept 6 Wed Section
did Sept 11 Mon Section
 o economic 
 o technological 
 o political/legal - regulatory 
 o social-cultural 
 o competitive 
 o geographic

"10 fingers"
of business and marketing
did Jan
click to view video

Consumerism
 
Chpt 1 

Factors of Production p. 5
- natural resources
- labour
- capital ($$)
- entrepreneurs
did Sept 18 Mon Section
Economic Environment
http://www.youtube.com/watch?v=Q0krYU0Gb8Y
- macroeconomics
- microeconomics

Economic Systems around the world
----------------------------
Business and governmentp. 9
.
Gov't in Business
o crown corporations
did Sept 18 Mon Section
o gov't influence
did Sept 11 Mon Section
did Sept 13 Wed class

Selling to government
did Sept 11 Mon Section
did Sept 13 Wed class

Government taxation
did Sept 18 Mon class
Government Expenditures\
Government Purchasing
        (fed gov procurement)
 www.tpsgc-pwgsc.gc.ca
/app-acq/index-eng.html
The Federal Government
Procurement Guide

Gov't Services
oIndustry Canada
o IRAP program
o Dept. of Foreign Affairs
Embassies and Consulates
did Sept 11 Mon Section
did Sept 13 Wed class
https://www.youtube.com/watch?v=kIeQkreVIyo
did Sept 19 Mon
-----------------------------------
Law of Supply-Demand p. 13
Supply and Demand
did Sept 18 Mon Section
Elastic Demand
Inelastic Demand
did Sept 18 Mon Section
http://www.youtube.com/watch?v=qIuSzbjU8S8
.
---------------------------------------------
Competition Basics
Yahoo vs Google
did Sept 13 Wed class
did Sept 18 Mon class
Degrees of Competition
 o Perfect Competition
 o Monopolistic
 o Oligopoly
 o Monopoly
did Sept 11 Mon class
did Sept 13 Wed class
Chpt 2 

GDP, GNP
page 28 10th Ed. text
din
business cycles
recession

Employment
-frictional unemployment
-structural unemployment
-cyclical unemployment
-seasonal unemployment
.
inflation
CPI Consumer Price Index
 www23.statcan.gc.ca...

monetary policy
- money circulation
- interest rates
fiscal policy
d
- use of taxation
did Sept 18 Mon class

Political-Legal Environment
p. 33 10th Ed. text
Role of Government
did Sept 19 Mon
noted Sept 20 Wed class.

Outsourcing
did Sept 19 Mon class
did Sept 20 Wed class.
 
Chpt 3 
Ethics
begun Sept 20 Wed class
did Sept 25 Mon class

Ethics effected by the 6 Environments - video
http://www.youtube.com/watch?v=OBUaopHHxYU
watch on your own
Whistleblowersp. 56
did Sept 25 Mon class
did Sept 27 Wed class.
Corporate Social Responsibility
page 51-52 10th Ed. text
did Sept 20 Wed class.
did Sept 25 Mon class
- Obstructionist Stance
- Defensive Stance
- Accommodative Stance
- Proactive Stance
p. 61 new text
.
Stakeholders
did Sept 20 Wed class.
did Sept 25 Mon class
page 52 10th Ed. text
http://www.youtube.com/watch?v=nBA1ud6QtyE
did Sept 20 Wed class.
did Sept 25 Mon class
responsibility to stakeholders
page 52-57  10th Ed. text
did Sept 20 Wed class.
did Sept 25 Mon class
- employees p. 55
- customers
- investors / shareholders p. 57
- suppliers p. 57
- governments
- society /. neighbours

the environment p. 58-59
- pollution
did Sept 20 Wed class.
- rights of consumers
        www.consumer.ca
- consumerism
- unfair pricing
page 53 10th Ed. text

-Insider Trading
page 57 10th Ed. text
did Sept 20 Wed class.
did Sept 25 Mon class
.
Social Auditing
Sustainable Development

...
Chpt 4 Entrepreneurhip

Developing New Products and Services
New Product Development Process
did Sept 25 Mon class
did Sept 27 Wed class
Idea Generation p. 78-79
Screening 
Idea Evaluation
Develop Product
Market Testing
Commercialization 
- ($5x100x200stores)

Entrepreneurship and Small Business
98% of all business is small business
did Sept 25 Mon class
did Sept 27 Wed class
.
and Small Business
Self assessment tools online
 owww.bdc.ca
self-assessment quiz online
(do this online)
noted Sept 25 Mon class
noted Sept 27 Wed class
Assignment  (2017)
noted Sept 25 Mon class
noted Oct 2 Mon class
noted Sept 27 Wed class
Start-Up p. 85 new text
Buy an existing business
take over a family business
buying a franchise

Failures p. 87
Dot.com failures
did Sept 27 Wed class

Forms of Business Ownership
Forms of Business Ownership
PPT by Prof. Litt
d

o Sole Proprietorship
p. 88 textbook
did Sept 27 Wed class
did Oct 2 Mon class
o Partnerships
did Sept 27 Wed class
did Oct 2 Mon class
did Oct 4 Wed class
  oGeneral Partner
  oLimited Partner
  oLimited Liability
o Corporations
did Sept 27 Wed class
did Oct 2 Mon class
did Oct 4 Wed class
  o Public
  o Private
  o IPO

http://www.youtube.com/watch?v=nLkslGMe3tk
how to register a business
noted Sept 27 Wed class
noted Oct 2 Mon class
Franchising
did Oct 2 Mon class
did Oct 4 Wed class
Coattail effects
did Oct 2 Mon class
did Oct 4 Wed class
- 43% of all retail sales are through a Franchise

Timmies - "our" franchise
 macleans.ca/tag/tim-hortons/

Business Plans
did brieflyOct 4 Wed class
.
Co-operatives,
 
Sources of Information
.
sources of info on
noted Sept 27 Wed class
did Oct 2 Mon class
did Oct 4 Wed class
- governments
- associations
did Oct 2 Mon class
did Oct 4 Wed class
story about industry associations
.
- corporate webpages
http://www.youtube.com/watch?v=wQko-o2Siq8
5 min 12 sec.
did Oct 2 Mon class
did Oct 4 Wed class
.
ecommerce

Technological Environment

e-Commerce
 allecommercetopics.htm
noted Feb 10

Benefits and Limitations
of e-commerce
did Oct 11 Wed class
"Things to be convincing" selling online
did Oct 11 Wed class
- testimonials
- after sales service
(Cognitive Dissonance)
- social-cultural considerations
 
 
Chpt 5

Global marketing
int'l business SUMMARY
noted 
Summary of all int'l business
topics
http://www.youtube.com/watch?v=Cbg7WNnEHw4

Globalization
not on mid-term exam

4X - Foreign Exchange
not on mid-term exam
.
CollaborativeRelationships
di
 see the YouTube Video
http://www.youtube.com/watch?v=Dy_3tvCrXao
m0
 o licensing
 o franchising
 o mgmnt contracts
 o turnkey ops
 o joint ventures
 o equity alliances
 o consortiums
.
Trade Protectionism
 o Tariffs
 o Subsidies

FDI concepts .
not on mid-term exam
..
o GATT / 
WTO World Trade Org.
o IMF
not on mid-term exam

o World Bank
nm
o NAFTA, EU
nom

 MID TERM CASE for 2017
r
-  -  -  -  -  -  -  -  -  -  -  -  -  -
Geographic Environment
d

Weather Extremes
  Global Warming

Chpt 7 in custom pub
Chpt 6 in the hard copy

o
Sustainable business
Sustainable Development
no

d
 
Domain Names
Part of registering to incorporate a company is picking a company name - which means thinking also about a "domain name" for the company website
Domain Names 
.
o marketing strategies
fon
o registering a domain
noted Sept 27 Wed class
noted Oct 2 Mon class
.
http://www.witiger.com/ecommerce/domainnamesregister.htm

non
Video 1  intro
Video 2 registration/hosting
Video 3  TLDs
Video 4  mktg strategies

.
Chpt 8

Management Leadership
Functions of Mgmnt

PDOC
din
 o Planning
 o Organizing
 o Leading(Directing)
 o Controlling
.
Mission Statement p. 235
didn
Goals - Objectives
di
  o Goals 
  o Objectives
  o Plans 
  o Strategies
  o Tactics
.
Contingency Planning
- explained example in class
- important to have details worked out in advance
dn

Types of Planning p. 235
 o Strategic Planning
 o Contingency Planning
 o Tactical Planning
 o Operational Planning
.Management Skills
d
 o Technical Skills
 o HR Skills
 o Conceptual Skills
Leadership Styles p. 238-239
d

Employee Empowerment
d

http://www.youtube.com/watch?v=XsijJiOfixY&feature=youtu.be
Assignment 2 video
n
Analyzing the business
 
Chpt 9 

Motivating
Leading Employees

told story of accounting student who wanted to be a cop
did Nov 24 Thu AM Section
--------------------------------------
Marketing seasonal events and holidays

Hallowe'en

2 min 51 sec
YouTube Video
made in MRK106 class Oct 31
students commenting on considerations in marketing to young people at Hallowe'en 2016

Discussion
dS
 

Motivation and Maslow's Hierarchy of Needs
din
 
Chpt 10

Production Mgmnt
Operations Mgmnt
Facility Location
Facility Layout
d
Outsourcing
di

Why Market Penetration is
better than Market Development
http://www.youtube.com/watch?v=_rQzCL0FwX0
video on advantages of
Market Penetration and how it is related to Outsourcing
p. 286
...
Six Sigma  Dilbert
ISO 9000
fo
 www.iso.org/iso/
iso_9000_essentials

Supply Chain Management
d
.
Push versus Pull
din

video
.
Process Mfg
d
o assembly process
o continuous process
o intermittent process
Materials Requirement Planning
J.I.T.
dion
http://www.youtube.com/watch?v=RxTbkSg6v_s
Purchasing
Flexible Mfg
Lean Mfg
Mass Customization
CAD CAM CIM
TQM

d
Total Quality Management
http://en.video.sympatico.ca/news-info/top-stories/watch/-recall-issued-for-suvs/1743658935001/#.UD0QaHL7HMw
(open in Internet Explorer)
d
WTGR on CTV News discussing recalls and quality management

 

 

SWOT Analysis
d
Chpt 11 Accounting
Chpt 12

Marketing Principles and Developing Products
- topics covered in MRK106
.
Chpt 13

Pricing
Promoting
Distributing
- topics covered in MRK106
 
Chpt 14 Money - Banking

Money - Banking
.
M1, M2
deposits
CDIC deposit insurance

Bank of Canada
Role of the central Bank of Canada
.
Banking Industry www.cba.ca
Insurance Industry  ibc.ca
Securities Industry
 www.securities-administrators.ca

Deposit institutions

o banks
o trust companies
o credit unions

non-deposit 
o insurance companies
o pension funds
o investment dealers

Bonds
di
Mutual Funds
http://www.youtube.com/watch?v=D8A3Iu8jQRI&list=UUAtk_NQTEd9jP4hEI6lPUHA&index=1&feature=plcp
stocks vs. mutual funds
Chpt 15 Risk

Financial Management
f
  o short-term forecast
  o cash flow forecast
  o long-term forecast

Budgets
di
  o operating budget
  o capital budget
  o cash budget

acquiring inventory
capital expenditures

Sources of funds
din
o debt financing
o equity financing 
      (selling shares)
o short-term financing
o long-term financing

obtaining financing
added Nov 23 - read this

Short Term Financing
dn
 o loans, secured, unsecured
 o line of credit
 o factoring accounts receivable
 o commercial paper
 o credit cards

Long Term Financing
din
 o debt financing
 o bonds
 o equity financing
 o IPOs 
 o stocks
 o LBO 
 o VCs, venture capitalists

http://www.youtube.com/watch?v=G8nU3W_xO00
why a ocmpany does an IPO - selling stock
noon
watch on your own

Risk Management
din

 o Speculative Risk
 o Pure Risk
http://www.youtube.com/watch?v=xEDH5cdB6tw
non

watch on your own
.
What does it mean when you have to analyze something
- watch this video for tips
http://www.youtube.com/watch?v=VLjsOgVaA3Y
r

product orientation 
sales orientation 
marketing orientation
http://www.youtube.com/watch?v=ntX9xeDgDo8
----------------- 
------------------ 
Viral Marketing
read completely
d

Case for April 2016

Case for December 2016
-----------------------------------
sulibreezy
Hate School/Love Education
shn

MON Section MMS
Sept 11
Sept 18
Sept 25
Sept 25 
Oct 2 
Oct 9 Holiday Thanksgiving
Oct 16 the last class before break week 
Oct 16 TEST Chpt 1,2,3

break week Oct 23 - 27

Oct 30 Assignment Due.
Oct 30 MID TERM EXAM
Nov 6
.
Dec
Dec 12-16 Exam Week
WED Section MMT
Sept 6
Sept 13
Sept 20
Sept 27
Sept 27
Oct 6 
Oct 9 Holiday Thanksgiving
Oct 11
Oct 18 TEST Chpt 1,2,3
Oct 18 the last class before break week 

break week Oct 23 - 27

Nov 1 Assignment Due.
Nov 1 MID TERM EXAM
Nov 8
.
Dec 12-16 Exam Week

 
http://www.youtube.com/watch?v=bcuw9bMYgHY http://www.youtube.com/watch?v=8tXadb6IsKI http://www.youtube.com/watch?v=Zh_3o1npTEg http://www.youtube.com/watch?v=k1w28eG3jyA http://www.youtube.com/watch?v=xRrPMWWENhM http://www.youtube.com/watch?v=TI8JxwBvnII http://www.youtube.com/watch?v=wCxYyI_iWj0
Read The Newspaper
Part 1
Read The Newspaper
Part 2
getting rich on the stock market
Read The Newspaper
Part 3
learn an
Industry Sector
Read The Newspaper
Part 4
Business magazines
are important
Earning
Class
Participation
Marks
- basics
Class
Participation
- how you earn the highest marks
Class
Participation
- how they are calculated
- the numbers
..
http://www.youtube.com/watch?v=LxguksrUZfk http://www.youtube.com/watch?v=B7e9WSnC0Tk http://www.youtube.com/watch?v=ybZbld2gyLI http://www.youtube.com/watch?v=bsPyhq52IwU
Group Work
- what the Report should look like
- binding, pages, table of contents
Group Work / Reports Part 2
The importance of using "Mature Language" in your writing
Group Work / Reports Part 3
important considerations
Group Work / Reports Part 4
Coordinating the submission
Communication w group members

Grading Structure
Test 1 10%
Test 2 15%
Assignment, Business News/Entrepreneurship 20%
Mid-Term Exam 25%
Final Exam 30%
 
http://www.youtube.com/watch?v=0OAU-SGPzXY&list=UUAtk_NQTEd9jP4hEI6lPUHA&index=1&feature=plcp Contest 
- just like we have SWOT for Strengths, Weaknesses, Opportunities, Threats, I'd like to create an acronym for the 6E's
 o economic 
 o technological
 opolitical/legal - regulatory 
 o social-cultural 
 o competitive 
 o geographic
You can re-arrange the order anyway you like, your task is to come up with something easy for students to remember
- whichever class, or group comes up with the best acronym, wins a "food prize"
note: some students have been taught "PEST", which stands for political, economic, social and technological environment, but, in reality, the influences on business also include "competition" and "geography", which means PEST is inadequate cause when you are talking about the things you can control (4P's) and the things you can't control (the environments), PEST is not enough, you need 2 more (competition and geography)
 
 
 
http://www.witiger.com/videos/CinnabonTheMovie.wmv 2009 April 
Some students impress me because they get into Law School, or MBA, or find a great job, other students impress me because they try very hard to learn, and show improvement when they were shy in the beginning.

Sky was in my "intro to business" class Jan-Apr 2009. In the beginning he was shy, but... once we got him talking about his job working at Cinnabon, he was a business genius and we were able to work that into many concepts of the course - in fact one class we had to stop early cause it was getting into too much distracting detail about how good the product tastes - anyhooo, Sky said because we talked about it so much, maybe he could bring some to the last class, I said sure, so he showed up the last class with 4 big boxes, + paper plates + napkins and forks - it was awesome - we all ate and spent only 5 min on the review.
Sky got A++++ and is now at Harvard ;-)

Bottom line is, I like learning about what my students do in "real life" and am always interested in incorporating
that into the classsroom, and this was a great opportunity. Basically, you should understand that learning about
business is not always in the classroom, sometimes if you pay attention to what is done in your part-time or full-time jobs,
you can pick up on ways that companies deal with the 4P's and 6E's in the real world.
WTGR - gotta go for a walk now..............

bsv
http://www.youtube.com/watch?v=dBZlz6nh4Yc c
Quizzes and small Tests

Part 1

etiquette and manners

clip on YouTube 

obviously not enough people have watched this so I will put it at the top of this page

 www.youtube.com/watch?v=dBZlz6nh4Yc

 

nn
http://www.youtube.com/watch?v=7c97cBuGxhI c
Quizzes and small Tests

Part 2

"being late", why it is not good and causes problems for you

clip on YouTube

 www.youtube.com/watch?v=7c97cBuGxhI
 
 

 

dd
 
 


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