Last Updated 2020 Dec 27
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SENECA COLLEGE,     TORONTO
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BAM 101 Introduction to Business
2020  Sept-Dec online
course text
.official course outline  https://apps.senecacollege.ca/ssos/print/bam101/20203/301
outline https://apps.senecacollege.ca/ssos/findOutline.do?schoolCode=0s58289&termCode=20203&subjectCode=BAM101
 
2020 Nov 3rd 4:30 pm - - - Seneca now has an arrangment with Zoom that will make it easier to do the classes in Zoom
Seneca has an arrangment with Zoom whereby students and professors can use Zoom - and we will for the rest of the classes in this course (Nov, Dec 2020)
to get details, go to https://inside.senecacollege.ca/its/services/zoom/
Once you have the app, you can use it by going here
Prof. Richardson will also be using this login link https://senecacollege-ca.zoom.us/
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Evaluation (Marks for the course) Grade Value
Case Study / Assignment
Assignment 3  G.O.P.S.T., Goals and Objectives Case Study / Assignment 15%
due end of 4th week in November
Due  monday Nov 30th
15%
Mid-term Test  25%
Term Work
 
Assignment 1  Entrepreneur Interview  15%
Due end of 2nd week in November
https://youtu.be/6pO8a_vxZvY a good example 2020
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Assignment 2  Entrepreneur Self Assessment Term Work 10%
Due  monday Nov 30th
25%
Final Exam 35%
Total 100%

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. Discuss the role and changing trends of Canadian business in the Canadian and global economic systems.
2. Identify and describe the political, economic, social, technological and international / geographic environments within which business operates.
3. Compare the various forms of business ownership, identify the importance of entrepreneurs, and explain the appropriate structures for setting up business in Canada, including the basic elements of a business plan.
4. Describe the basic management functions of planning, organizing, leading and controlling as they pertain to all areas of business.
5. Describe the elements of Human Resource Management within an organization and the importance of leading and motivating employees.
6. Discuss ethical issues and social responsibility, and how they affect the major business stakeholders such as employees, customers, investors, the community and environment.
7. Describe the importance of trade for Canadian business including the opportunities and challenges of conducting business in the global economy.
8. Explain financial management as it relates to the Canadian money and banking systems, risk management, securities markets and investment functions.
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BAM101 Detailed Topic Outline

1. Introduction to Canadian Business

  • social issues
  • economic systems
  • forms of business ownership
  • entrepreneurship and small business management
2. Business in a Global Environment 
  • reasons and methods for business to take part in globalization 
  • the importance of international business to Canada
3. Financial Management
  • The Bank of Canada's functions and influence
  • the securities market
4. Other Management Functions 
  • the management process
  • human resources
The basic "black and white" course outline
as can be seen on Seneca's webpage for the BAM101 course
 https://www.senecacollege.ca/ssos/findOutline.do?
schoolCode=0s58289?termCode=20203?subjectCode=BAM101

The "detailed" course outline with specific dates, readings and videos follows below on this web page
 
Grizzly Bear Stories
.https://www.natureconservancy.ca/en/what-we-do/resource-centre/featured-species/mammals/grizzly_bear.html
https://youtu.be/S0E0HFiGT_k
uploaded Sept 29th
- make comments on the video
Part 1
The need for compelling story telling
7 min 59 sec
.
https://youtu.be/pFJkQdZ7FdE
uploaded Sept 29th
- make comments on the video
Part 2 
Teaching and Learning using "Grizzly Bear Stories"

..
Video describing how you need to set up a new YouTube account identifying yourself by name (just first name + course name) so when you make comments on the course videos, we can know who you are and you can get the proper marks for class participations / contribution

You can also earn class participation marks right from the first day by replying to this video with a comment or question !

When you make comments on videos you can earn marks by
making a comment about the video
making a comment in reply to another student's comment
or
earn extra marks by making your comment in the form of a "reply video"

..
2020 Sept 16th, first class

Wed 2:25 - 4:10 pm

1. Introduction to Canadian Business 

click to see larger

Quorum - vocabulary 
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Read The Newspaper noted again Sept 23
http://www.youtube.com/watch?v=bcuw9bMYgHY http://www.youtube.com/watch?v=8tXadb6IsKI http://www.youtube.com/watch?v=Zh_3o1npTEg http://www.youtube.com/watch?v=k1w28eG3jyA
Read The Newspaper
Part 1
Read The Newspaper
Part 2
getting rich on the stock market
Read The Newspaper
Part 3
learn an
Industry Sector
Read The Newspaper
Part 4
Business magazines
are important
...
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2020 Sept 16th, first class

Wed 2:25 - 4:10 pm

1. Introduction to Canadian Business 
 
Sources of Information

sources of info on
did Sept 23
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- governments
- associations
did Sept 23 - read and watch the video
- corporate webpages

- associations
story about industry associations
5 min 12 sec
watch the video
- corporate webpages
- the CEO's speech
http://www.youtube.com/watch?v=wQko-o2Siq8
3 min 38 sec .
watch the video

.
 

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2020 Sept 16th, first class

Wed 2:25 - 4:10 pm

1. Introduction to Canadian Business 
social issues
economic systems
forms of business ownership
entrepreneurship and small business management

  • What is Business
  • What is Marketing
  • What is the difference between business and marketing
#L.O. #2
2. Identify and describe the political, economic, social, technological and international / geographic environments within which business operates.

https://youtu.be/Ykj0lxsQFmA
5 min 8 sec
added 2020 Oct 2nd
This video talks about the 6 Environments in the context of knowing them, so you can avoid an unrecoverable mistake

click to view video
2 min 41 sec 
"What is Marketing" 
The 10 fingers of Business and marketing 

4Ps and 6Es
did in class Sept 16

.
 

The 10 fingers of Business and marketing on WTGR's LinkedIn account
https://www.linkedin.com/posts/
w-tim-g-richardson-77472a15
_the-10-fingers-of-marketing-and-business-
activity-6698473997409120257-kGVd
..
6 Environments
(Business)
did Sept 23
  • Political / Regulations
  • Economic
  • Social / Cultural
  • Technology
  • Geography / Weather
  • Competition
4P's
(Marketing)
noted Sept 23
  • Product
  • Price
  • Promotion
  • Place
.
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#L.O. #2
2. Identify and describe the political,..

The Political - Legal - Regulatory Environment
 
 
 
 
 
 
 
 
 
 
 
 

 

Role of Government
in business and marketing
did Sept 23

o crown corporations

Government Influence on Trade
did Sept 23 - read further

Government taxation
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Government Expenditures\
Government Purchasing - Selling to government
        (fed gov procurement)
 www.tpsgc-pwgsc.gc.ca
/app-acq/index-eng.html
The Federal Government
Procurement Guide
 
Embassies and Consulates
discussed Sept 30th

LIST OF EMBASSIES AND CONSULATES
 travel.gc.ca/...

explanation of embassies
https://www.youtube.com/watch?v=kIeQkreVIyo
for class Sept 30th
watch in advance of the class Sept 30th

.

.

#L.O. #2
2. Identify and describe the political,..

The Political - Legal - Regulatory Environment
 
 
 
 
 
 

 

Role of Government
in business and marketing
for class Sept 30th
GDP, GNP
business cycles
recession

Employment
-frictional unemployment
-structural unemployment
-cyclical unemployment
-seasonal unemployment
.
inflation
CPI Consumer Price Index
 www23.statcan.gc.ca..

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#L.O. #2
2. Identify and describe the economic environments ...
Law of Supply-Demand .
Supply and Demand
did Sept 30th

Elastic Demand
Inelastic Demand.
http://www.youtube.com/watch?v=qIuSzbjU8S8
did Sept 30th

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#L.O. #2
2. Identify and describe the competitivce environments ...
Competition Basics
did Sept 30th
Yahoo vs Google
early bird gets the worm vs. second mouse gets the cheese
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Business competitors are:
  • Other organizations offering the same product or service now 
  • Other organizations offering similarproducts or services now 
  • Other organizations offering a variation on a product or service, that you cannot
    • which could be because 3rd party vendors make accessory items, or "apps" for you, or your competition
    • which could be because you did not update your software to follow trends
  • Organizations that could offer the same or similar products or services in the future 
  • Organizations that could remove the need for a product or service we sell
Degrees of Competition
did Sept 30th
 o Perfect Competition
 o Monopolistic
 o Oligopoly
 o Monopoly
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#L.O. #2
2. Identify and describe the ...geographic environments within which business operates
Geographic Environment
for class Sept 30th
did class Oct 7th
 Physical and Environmental Forces influencing and effecting Int'l business in Canada

Weather Extremes
  Global Warming
for class Oct 7th
for class Oct 14

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#L.O. #6   Chpt 3

6. Discuss ethical issues and social responsibility, and how they affect the major business stakeholders such as employees, customers, investors, the community and environment.
 
 
 

 

Ethics
for class Oct 7th
Ethics effected by the 6 Environments - video
http://www.youtube.com/watch?v=OBUaopHHxYU
2 min 27 sec
for class Oct 7th
watch IN ADVANCE of the Oct 7 class
.
Corporate Social Responsibility
did class Oct 7th
- Obstructionist Stance
- Defensive Stance
- Accommodative Stance
- Proactive Stance
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#L.O. #6   Chpt 3
 
 
 

 

Whistleblowers
for class Oct 7th
Stakeholders
did class Oct 7th
http://www.youtube.com/watch?v=nBA1ud6QtyE
3 min 37 sec
responsibility to stakeholders

- employees 
- customers
- investors / shareholders 
- suppliers 
- governments
- society /. neighbours.

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#L.O. #3   Chpt 4

3. "...identify the importance of entrepreneurs, 

Entrepreneurship
.
Developing New Products and Services
New Product Development Process
did Oct 14th.
Idea Generation .
Screening 
Idea Evaluation
Develop Product
Market Testing
Commercialization
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#L.O. #3   Chpt 4

3. "...identify the importance of entrepreneurs, 

Entrepreneurship
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New Product Development Assignment Video
 .youtube.com/watch?v=7frRn01Qjek
5 min
This video refers to an assignment NOT DONE in 2020 Online
But, points in the video are useful about the whole "new product development process"
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#L.O. #3   Chpt 4

3. "...identify the importance of entrepreneurs, 
https://www.youtube.com/watch?v=Ykj0lxsQFmA
5 min 8 sec
important to watch about avoiding mistakes

Entrepreneurship
.
Assignment - talking to a successful entrepreneur
Assignment 1  Entrepreneur Interview
YouTube video explaining details
discussed Oct 14
also Nov 4th

Small Business
Self assessment tools online
 owww.bdc.ca
self-assessment quiz online
Do this quiz so you can know if you have what it takes to be an entrepreneur
also Nov 4th

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#L.O. #3   Chpt 4

3. Compare the various forms of business ownership, ...and explain the appropriate structures for setting up business in Canada, including the basic elements of a business plan.
 

 

Forms of Business Ownership
Forms of Business Ownership
PPT by Prof. Litt
did Oct 14
"..explain the appropriate structures for setting up business.."
o Sole Proprietorship
for Nov 4th

o Partnerships
for Nov 4th
  oGeneral Partner
  oLimited Partner
  oLimited Liability

o Corporations
for Nov 4th
  o Public
  o Private
  o IPO (Shopify)

o Franchising
for Nov 4th
Coattail effects
- 40+% of all retail sales are through a Franchise

Timmies - "our" franchise
 macleans.ca/tag/tim-hortons/
did Oct 14
.
Co-operatives
for Nov 4th

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#L.O. #3   Chpt 4

3. ... the importance of entrepreneurs, and IPOs
 

 

How and  why companies do an IPO for Nov 4th
"go to the street"
- list their stock on the stock market
click for YouTube video
5 min 16 sec

Story about Shopify and their IPO in 2014
for Nov 4th
UTSC alumni Satish Kanwar, Verne Ho and Andrew Peak founded Jet Cooper, which merged into Shopify in 2013.
Satish, Verne and Andrew where in Richardson's 4th yr e-commerce class (MGTD06) at University of Toronto, Scaborough Campus. Satish also served as a TA for MGTD06.

When Shopify launched their IPO the shares sold at $17
In Sept. 2020 Shopify shares are trading at $1,200 + 
In 2020 Shopify's "Market Cap" has them worth more than Royal Bank ! !
click to view larger

click to view larger
3 min 15 sec
.
 

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#L.O. #3   Chpt 4

3. "...and explain the appropriate structures for setting up business in Canada,...".
 

 

Entrepreneurship and Small Business
98% of all business is small business
did Oct 21st
 

"..explain the appropriate structures for setting up business.."
click for YouTube video
how to register a business.
did Oct 21st

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#L.O. #3   Chpt 4

3. "..., including the basic elements of a business plan.

Business Plans
did Oct 21st
10 common business plan mistakes
for Nov 4th
.
#L.O. #7   Chpt 5

7. Describe the importance of trade for Canadian business including the opportunities and challenges of conducting business in the global economy..
 

 

Global marketing
int'l business SUMMARY
did Oct 21st
Summary of all int'l business
topics
http://www.youtube.com/watch?v=Cbg7WNnEHw4

Globalization
not on mid-term exam

CollaborativeRelationships
did Oct 21st
 see the YouTube Video
http://www.youtube.com/watch?v=Dy_3tvCrXao
watch on your own
 o licensing
 o franchising
 o mgmnt contracts
 o turnkey ops
 o joint ventures
 o equity alliances
 o consortiums
did Oct 21st
Trade Protectionism
 o Tariffs
 o Subsidies

FDI concepts .
for info only
..
o GATT / 
WTO World Trade Org.
o IMF
o World Bank
.

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BREAK WEEK
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BREAK WEEK Oct 26 - Oct 30th
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#L.O. #4   Chpt 8

4.  Describe the basic management functions of planning, organizing, leading and controlling as they pertain to all areas of business.
 
 
 

 

Management Leadership
Functions of Management 
d

PDOC the main functions of leaders
 o Planning
 o Organizing
 o Leading(Directing)
 o Controlling
.
 

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#L.O. #4   Chpt 8

4.  Describe the basic management functions of planning, organizing, leading and controlling as they pertain to all areas of business.


 
 
 

 

Management Leadership
Functions of Management 

Managing Hybrid Teams

Question: 
How has Covid 19 effected how companies view the essential skills of good leaders?

Answer:

  • In 2021 and beyond, good leaders will be judged on how they can manage hybrid teams
    • some employees working in the country and city where the head office is based
      • some employees "on site", some working from home
    • other employees in the same country, but in cities far away
      • some employees "on site", some working from home
    • an  increasing number of employees and contractors working online in other countries
    .
    #L.O. #4   Chpt 8

    4.  Describe the basic management functions of planning, organizing, leading and controlling as they pertain to all areas of business.
     
     
     

     

    Mission Statement
    did Nov 18th
    .
    Goals - Objectives 
    did Nov 4th and Nov 18th
      o Goals 
      o Objectives
      o Plans 
      o Strategies
      o Tactics

    .
    Measure Objectives Video
    click for video
    Nov 18th, told students to
    watch this video
     

    .
    #L.O. #4   Chpt 8 Types of Planning 
     o Strategic Planning
     o Contingency Planning
    did Nov 18th
     o Tactical Planning
     o Operational Planning

    Contingency Planning

    - explained example in class
    - important to have details worked out in advance
    did Nov 18th

    .
    #L.O. #4   Chpt 8 Management Skills

     o Technical Skills
     o HR Skills
     o Conceptual Skills
    Leadership Styles 

    Employee Empowerment
    .

    .
    #L.O. #5   Chpt 9

    5. Describe the elements of Human Resource Management within an organization and the importance of leading and motivating employees
     

    Motivation and Maslow's Hierarchy of Needs

    click

    Leading Employees

    told story of accounting student who wanted to be a cop

    .
    #L.O. #5   Chpt 9

    5. Describe the elements of Human Resource Management within an organization and the importance of leading and motivating employees
     

    How to Motivate Millennials
    https://www.youtube.com/watch?v=LZGi4yjRGfM&feature=youtu.be
    - 7 min 22 sec
    .
    The challenge of understanding, and motivating, Millenials
    Micah Tyler video

    Millenial Job Interview
    2 min 50 sec

    .
    https://www.youtube.com/watch?v=UviJ4fHNopE
    9 min 17 sec
    Millennials World Wide
    from the Thursday Section
    China, Egypt, India, Vietnam, Philippines, Somalia, Portugal, Iraq, Israel, Latvia, Venezuela, Mauritius, Barbados, Guatemala, Jamaica, Guyana, Ukraine, Russia
    .
    https://www.youtube.com/watch?v=zd1HwY2rf9c&feature=youtu.be
    Millennials World Wide
    from the Friday Section
    Israel, Canada, India, China

    See also course CAP506

    .
    #L.O. #8   Chpt 14

    8. Explain financial management as it relates to the Canadian money and banking systems, ...
     

     

    Money - Banking
    .
    M1, M2
    deposits
    CDIC deposit insurance

    Bank of Canada
    Role of the central Bank of Canada
    .
    Banking Industry www.cba.ca
    Insurance Industry  ibc.ca
    Securities Industry
     www.securities-administrators.ca

    Deposit institutions

    o banks
    o trust companies
    o credit unions

    non-deposit 
    o insurance companies
    o pension funds
    o investment dealers

    Bonds
    di
    Mutual Funds

    http://www.youtube.com/watch?v=D8A3Iu8jQRI&list=UUAtk_NQTEd9jP4hEI6lPUHA&index=1&feature=plcp
    stocks vs. mutual funds

    .
    #L.O. #8   Chpt 15

    8. Explain ..., securities markets and investment functions.
     

     

    Mutual Funds

    http://www.youtube.com/watch?v=D8A3Iu8jQRI&list=UUAtk_NQTEd9jP4hEI6lPUHA&index=1&feature=plcp
    stocks vs. mutual funds

    .
    #L.O. #8   Chpt 15

    8. Explain ..., securities markets and investment functions.
     

     

    Long Term Financing
     o debt financing
     o bonds

     o equity financing
     o IPOs 
     o stocks
     o LBO 
     o VCs, venture capitalists
    .
    #L.O. #8   Chpt 15

    8. Explain ..., risk management.
     

     

    Risk Management
     o Speculative Risk
     o Pure Risk
    http://www.youtube.com/watch?v=xEDH5cdB6tw
    .
    .
    Grading structure
     
    Term Work       Assignment 1 Case Study on Entrepreneurship
    - Interview an Entrepreneur Due end of 2nd week in November
    20%
    Term Work       Assignment 2 Entrepreneur Self Assessment
                   - Self-Assessment Due end of 3rd week in November
    10%
    Term Work       Assignment 3 G.O.P.S.T., Goals and Objectives
              Goals Objectives Plans Strategies and Tactics
                                           Due end of 4th week in November
    10%
    Mid Term Exam 25%
    Final Exam 35%
    Total
    100%

    ..
    . .
     

    Professionalism:  All students are expected to demonstrate professionalism, as outlined in the document, Marketing Programs: Guidelines and Policies on Professionalism.

    Failure to demonstrate the required professionalism will result in a deduction of up to 10% from the final grade for the course.  Alternately, demonstrating exceptionally strong professionalism can result in an increase of up to 5% in the final grade.  The Marketing Programs: Guidelines and Policies on Professionalism document will be provided by your Professor.
    Please refer to it for additional information.
     
     
     
     
    http://www.youtube.com/watch?v=LxguksrUZfk http://www.youtube.com/watch?v=B7e9WSnC0Tk http://www.youtube.com/watch?v=ybZbld2gyLI http://www.youtube.com/watch?v=bsPyhq52IwU
    Group Work
    - what the Report should look like
    - binding, pages, table of contents
    Group Work / Reports Part 2
    The importance of using "Mature Language" in your writing
    Group Work / Reports Part 3
    important considerations
    Group Work / Reports Part 4
    Coordinating the submission
    Communication w group members

     
     

    bsv
     
     

    .. .,,,,

    witiger.com
      CONTACT I MAIN PAGE I NEWS GALLERY I E-BIZ SHORTCUTSIINT'L BIZ SHORTCUTS I MKTG?BUSINESS SHORTCUTS I TEACHING SCHEDULE
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      MISTAKES ITEXTS USED I IMAGES I RANK IDISCLAIMER I STUDENT CONTRIBUTORS I FORMER STUDENTS I PUBLICATIONS I TIPSfor those On The Level who believe in faith, hope and charity
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