SENECA COLLEGE, TORONTO`

. Marketing 8th Ed. by Crane et al Marketing 9th Ed. by Crane et al MRK 106,    MARKETING  As Taught by Prof. Tim Richardson  Sept - Dec 2014 .... .

Newspaper article 2
"Nike scores with winning World Cup marketing"
 http://www.thestar.com/business/2014/09/26/world_cup_success_pushes_nike_stock_to_record.html
bonus
Newspaper article 3
 http://www.thestar.com/business/sportonomics/2014/06/16/sportonomics_world_cup_nike_vs_adidas_vs_everyone_else.html
 

What to do
On the back of the handout, write about the the 4Ps and 6Es which are discussed in the two stories
Focus on the "competitive environment" and the "social-cultural environment (which includes how people think of sports)
The purpose of the assignment is to help students understand the importance of understanding that the 4Ps and 6Es of Marketing and Business can be seen and understood in many of the news stories discussing how companie sell products globally

Hand it in the following class
Section MU due Oct 6
Section MW due Oct 2nd
Section MV due Oct 1

if you do not do this assignment, or if it late you will get ZERO

This assignment is worth 5 marks (5 percent)
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