Packaging - lids

4 P's
    o Product
                            o Packaging
    o Price
    o Promotion
    o Place (location)

this page last updated 2019 Oct 15

This page used in the following courses taught by Prof. Richardson
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MRK 106
MRK 200
CCT 322

BUS106 / BAM 101

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PRODUCT

A good example of how a company can be "competitive" in packaging is the way McDonalds made a better coffee lid - might be a little thing, but in the intensely competitive world of fast food franchise chains,, even a small comparitive advantage can win over customers.


Timmies coffee cup lid	McD's coffee cup lid


Tim, holding Timmies, 2019 Oct 15th	Timmies coffee cup lid 2019 UPDATE

Maclean's magazine, which has done many articles about Tim Horton's over the years, did a good discussion of the lid in the 2019 July 22nd issue.

Timmies President, Alex Macedo said the company took 2 years to develop the new lid.

details .macleans.ca/economy
/business/new-tim-hortons-lid-improvement/

sd,.dc

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