WEBVTT 00:05:14.000 --> 00:05:14.900 from http://www.witiger.com/senecacollege/MRK106.htm 00:05:33.000 --> 00:05:33.900 go to How to find a session recorded ....HowToFingASessionRecordedInBlackboardUtra.ppt 00:06:30.000 --> 00:06:30.900 look at the page here http://www.witiger.com/senecacollege/MRK106.htm 00:08:01.000 --> 00:08:01.900 http://www.witiger.com/internationalbusiness/economicenvironment.htm 00:08:13.000 --> 00:08:13.900 6 environments 00:08:17.000 --> 00:08:17.900 6 environments 00:08:26.000 --> 00:08:26.900 6 environments discussing economic 00:09:02.000 --> 00:09:02.900 $14.15 00:09:06.000 --> 00:09:06.900 $14 00:09:15.000 --> 00:09:15.900 $14 00:10:04.000 --> 00:10:04.900 Hello everyone 00:10:48.000 --> 00:10:48.900 i agree 00:10:53.000 --> 00:10:53.900 yes so true 00:11:03.000 --> 00:11:03.900 go here http://www.witiger.com/senecacollege/MRK106.htm 00:11:16.000 --> 00:11:16.900 click on http://www.witiger.com/internationalbusiness/culturalconsiderations.htm 00:11:56.000 --> 00:11:56.900 The cultural environment is in turn influenced by some of the other environments: the economic evironment is the standard of living comfortable, or stressed the technological environment how people are able to do things do they walk to work, drive can they use a phone, access the internet the geographic environment effects weather growing food housing and living conditions 00:13:12.000 --> 00:13:12.900 If they find that much TP these days they are lucky as its always sold out 😃 00:13:19.000 --> 00:13:19.900 FCT 00:13:26.000 --> 00:13:26.900 Food clothing transportation 00:15:10.000 --> 00:15:10.900 Cultural Awareness consumer product industrial product 00:16:03.000 --> 00:16:03.900 Cultural Awareness Knowing about the cultural circumstances of your target country can either help you save money, or prevent making mistakes - and no consumer products company can afford to make mistakes in a intensely competitive market. The degree to which you must be culturally aware in marketing international business products and services depends, to some extent, on whether the product/service is a consumer product or an industrial product. WTGR Consumer Products, by virtue of their marketing process o Mass advertising o Sales Promotion o Personal Selling tend to require a strong degree of Cultural Awareness since this knowledge relates to the human communication in the selling process. Industrial Products have less requirements, for cultural awareness, (in some instances), since the negotiation is based on a situation of which there is little debate about any required cultural adaptations. For example, the technical specifications for an industrial ceramic automotive component might be the same in New York as they are in Tokyo or Moscow. What is important, to make this sale, is the price of the component and how it fits the specifications required by the component. 00:17:21.000 --> 00:17:21.900 the rest of the page on http://www.witiger.com/internationalbusiness/culturalconsiderations.htm you can read later 00:18:03.000 --> 00:18:03.900 competition is important 00:18:06.000 --> 00:18:06.900 go to http://www.witiger.com/ecommerce/competition.htm 00:18:22.000 --> 00:18:22.900 I am fineThank You 00:19:10.000 --> 00:19:10.900 If the Competitive Environment is intense, it means you have a lot of companies carrying out strategies such as copying your product and knocking off your designs, selling below your price, using some of your advertising themes and concepts paying better wages to employees, sell a slightly different product that can be substituted for your's, 00:19:28.000 --> 00:19:28.900 competitive 00:20:07.000 --> 00:20:07.900 growth 00:20:10.000 --> 00:20:10.900 because competition is important to survive and earning long term profit in market 00:20:12.000 --> 00:20:12.900 Because your efforts donl't matter if the competition outmarts you and conumers buy somewhere else 00:20:14.000 --> 00:20:14.900 give the chance to everyone to enter to the marketplace 00:20:20.000 --> 00:20:20.900 if you can beat all other competitors, you dont need to be affected too much by other factors? 00:20:44.000 --> 00:20:44.900 . if the Competitive Environment is NOT intense, 00:20:59.000 --> 00:20:59.900 hen you don't have to use the latest technology, because your customers will not be drawn to anybody else, and you can therefore save money you do not have to worry about paying money for having marketing material translated into different languages for the Social/Cultural Environment you can charge a higher price because whether the Economy is good, or bad, does not matter - absence of competition mean that if people want your product, they have to buy it from you and pay whatever price you charge you do not have to monitor changes to laws and regulations in such a detailed way and can probably save money on legal fees you do not have to watch for weather or climatic problems cause if they do delay your shipping or sales, it doesn't matter cause customers can't buy from other suppliers anyways 00:21:33.000 --> 00:21:33.900 like Monopoly 00:22:13.000 --> 00:22:13.900 Timex versus Rolex 00:22:26.000 --> 00:22:26.900 timex has lots of competition 00:23:04.000 --> 00:23:04.900 just pricey 00:24:16.000 --> 00:24:16.900 Why is it important to know who your competitors are? You might think it is obvious - "People who sell the same stuff as us" - but in reality, the question is quite complicated 00:24:55.000 --> 00:24:55.900 competition for seneca is also NOT going to college 00:26:38.000 --> 00:26:38.900 If you do NOT know who your competitors are, then you will not be able to comprehensively gather the required Competitor Intelligence in order to develop appropriate Plans, Strategies and Tactics to allow you to meet your firm's marketing Objectives. Secondly, if you do not know who your competitors are, you cannot do a complete SWOT analysis which requires you to identify "Threats". 00:27:41.000 --> 00:27:41.900 who are competitors 00:27:43.000 --> 00:27:43.900 competitors are: Other organizations offering the same product or service now Other organizations offering similar products or services now Other organizations offering a variation on a product or service, that you cannot which could be because 3rd party vendors make accessory items, or "apps" for you, or your competition which could be because you did not update your software to follow trends Organizations that could offer the same or similar products or services in the future Organizations that could remove the need for a product or service we sell 00:27:57.000 --> 00:27:57.900 go here http://www.witiger.com/ecommerce/competition.htm 00:28:12.000 --> 00:28:12.900 yes 00:28:15.000 --> 00:28:15.900 yes 00:28:17.000 --> 00:28:17.900 yes 00:28:48.000 --> 00:28:48.900 i guess snapples 00:28:50.000 --> 00:28:50.900 ice tea? 00:29:02.000 --> 00:29:02.900 lemon i assume 00:29:03.000 --> 00:29:03.900 green tea ice tea 00:29:04.000 --> 00:29:04.900 Nestea? 00:29:17.000 --> 00:29:17.900 japan 00:29:51.000 --> 00:29:51.900 so coke bought snapple 00:30:20.000 --> 00:30:20.900 Other organizations offering a variation on a product or service, that you cannot 00:30:50.000 --> 00:30:50.900 blalckberry had flash software 00:31:30.000 --> 00:31:30.900 Organizations that could offer the same or similar products or services in the future 00:31:40.000 --> 00:31:40.900 Polaroid vs Nikon 00:32:14.000 --> 00:32:14.900 Organizations that could offer the same or similar products or services in the future 00:32:30.000 --> 00:32:30.900 iPad versus Kindle 00:32:44.000 --> 00:32:44.900 yes 00:32:47.000 --> 00:32:47.900 sometimes 00:32:58.000 --> 00:32:58.900 yes Kindle i read but prefer harcopies 00:33:04.000 --> 00:33:04.900 i used to read on a kindle hardcopies* 00:33:23.000 --> 00:33:23.900 i prefer the ipad cause you can use it for more stuff 00:33:28.000 --> 00:33:28.900 iPad price was expensive 00:34:01.000 --> 00:34:01.900 Amazon was were pl buying the books online 00:34:41.000 --> 00:34:41.900 The Amazon Kindle Fire At $199, it's $300 cheaper than the least expensive iPad 2 00:34:56.000 --> 00:34:56.900 Starbucks expresso 00:36:40.000 --> 00:36:40.900 GoPro versus iPhone X and Samsung Galaxy 9 00:36:55.000 --> 00:36:55.900 me 00:36:56.000 --> 00:36:56.900 one of my friends 00:37:01.000 --> 00:37:01.900 Me 00:37:15.000 --> 00:37:15.900 sometimes 00:37:20.000 --> 00:37:20.900 rarely 00:39:21.000 --> 00:39:21.900 good marketing lesson to remember GoPro versus iPhone X and Samsung Galaxy 9 - the question of how your competition added new features 00:39:47.000 --> 00:39:47.900 http://www.witiger.com/senecacollege/MRK106.htm 00:40:08.000 --> 00:40:08.900 http://www.witiger.com/marketing/typesofcompetition.htm 00:40:29.000 --> 00:40:29.900 MONOPOLY OLIGOPOLY MONOPOLISTIC COMPETITION PURE COMPETITION 00:41:05.000 --> 00:41:05.900 Walmart is a monopoly? - 00:41:11.000 --> 00:41:11.900 no 00:41:23.000 --> 00:41:23.900 no 00:41:43.000 --> 00:41:43.900 it has various competitors offering similar services / products in the lower price segment 00:41:44.000 --> 00:41:44.900 beacause monopoly is the only one in market 00:41:56.000 --> 00:41:56.900 because there are also large "medium" size competition in other countries 00:42:05.000 --> 00:42:05.900 Walmart does not have total control in this field 00:42:25.000 --> 00:42:25.900 because Walmart is not the only option for consumers and it's not the only one 00:43:05.000 --> 00:43:05.900 OLIGOPOLY 00:43:17.000 --> 00:43:17.900 oligopoly have the few firms 00:43:21.000 --> 00:43:21.900 yes 00:43:22.000 --> 00:43:22.900 do you know this? 00:43:34.000 --> 00:43:34.900 such as Air Canada? 00:43:41.000 --> 00:43:41.900 like banks 00:43:54.000 --> 00:43:54.900 Like boeing and airbus? usually OLIGOPOLY are big companies where "barriers to entry" are huge 00:43:58.000 --> 00:43:58.900 big investments, less competition 00:43:59.000 --> 00:43:59.900 What about Amazon? 00:44:02.000 --> 00:44:02.900 oligopoly have the price control 00:44:04.000 --> 00:44:04.900 only several in one place 00:44:28.000 --> 00:44:28.900 is LCBO considered a Monopoly? 00:44:30.000 --> 00:44:30.900 steel company 00:45:10.000 --> 00:45:10.900 TTC, VIVA , etc are oligopoly? 00:45:31.000 --> 00:45:31.900 haha 00:45:47.000 --> 00:45:47.900 hydro? 00:45:57.000 --> 00:45:57.900 billions of dollars to get going - oligopolies 00:46:56.000 --> 00:46:56.900 if you can do business with one oligopoly company you can do business with all the others 00:47:55.000 --> 00:47:55.900 Pure Competition - low barriers to entry, many choices, no business has dominance sdc 00:48:19.000 --> 00:48:19.900 agriculture 00:48:26.000 --> 00:48:26.900 krispy kreme 00:48:44.000 --> 00:48:44.900 many companies competing and nobody has a significant advantage examples small bars and restaurants variety stores, convenience stores nail salons, barbers small grocery stores doughnut shops professional services (dentist, doctor, architects) 00:49:44.000 --> 00:49:44.900 of the 6Es, competition is most important 00:51:15.000 --> 00:51:15.900 Apple verus Nokia 00:51:19.000 --> 00:51:19.900 The Matrix 00:51:25.000 --> 00:51:25.900 yes 00:51:27.000 --> 00:51:27.900 yes 00:51:31.000 --> 00:51:31.900 flip phone 00:51:32.000 --> 00:51:32.900 yes 00:51:58.000 --> 00:51:58.900 Nokia made a lot of phone with the flip phone 00:52:10.000 --> 00:52:10.900 Steve Jobs 00:52:36.000 --> 00:52:36.900 Jobs insisted on trying to make phones for Apple 00:53:04.000 --> 00:53:04.900 iPhones became very popular 00:54:08.000 --> 00:54:08.900 have not heard of Nokia for a long time 00:54:23.000 --> 00:54:23.900 have not heard of Nokia for a long time - yes 00:54:43.000 --> 00:54:43.900 this is why you have to read the news 00:54:44.000 --> 00:54:44.900 question... let's assume you go for drinks with someone you know who works for the competition and they drink too much and give away company secrets. You share that with your company. Would that be considered espionage of the competition or just unethical since it was voluntarily given away information. Or would it be unethical at all if the person wasn't pressured to drink or interrogated? 00:56:35.000 --> 00:56:35.900 Just sometime it comes down to a launch date with a novelty that both are developing. If you know and decide to go public earlier 00:56:38.000 --> 00:56:38.900 Just sometime it comes down to a launch date with a novelty that both are developing. If you know and decide to go public earlierthats a problem 00:57:07.000 --> 00:57:07.900 stakeholders 00:57:24.000 --> 00:57:24.900 https://www.youtube.com/watch?v=nBA1ud6QtyE 00:57:38.000 --> 00:57:38.900 video describing stakeholders 00:58:42.000 --> 00:58:42.900 everyone except investors yes 00:58:45.000 --> 00:58:45.900 yes 00:58:48.000 --> 00:58:48.900 yes 00:59:43.000 --> 00:59:43.900 one of my takeaways... 01:04:15.000 --> 01:04:15.900 i still a little bit confused between monopolistic competition and oligopoly? 01:04:18.000 --> 01:04:18.900 on CONNECT? 01:05:38.000 --> 01:05:38.900 today we learned about the importance of competitive environment and the four type of competition. 01:05:57.000 --> 01:05:57.900 my takeaway is how important it is for businesses to keep improving or else their competition will surpass them. and now i am sad for nokia. 01:06:30.000 --> 01:06:30.900 ^^ haha 01:06:36.000 --> 01:06:36.900 Are cell phone companies monopolistic competition? 01:06:38.000 --> 01:06:38.900 poor nokia 01:06:51.000 --> 01:06:51.900 The nokia 3210 was the most indestructible phone to this day though 😃 01:06:53.000 --> 01:06:53.900 today, my takeaway is about competitors and competition types 01:07:04.000 --> 01:07:04.900 monopolistic competition are big companies that do not have total control over the market and oligopoly are small numbers of companies that offer similar products, am I right? 01:07:09.000 --> 01:07:09.900 The most important and interesting part was to know who your competitors are 01:07:13.000 --> 01:07:13.900 I heard something about stakeholders in BAM class but now I get what it really means... 01:07:36.000 --> 01:07:36.900 my takeaway is in regards to competition as well 01:08:00.000 --> 01:08:00.900 out of curiousity. what competition type are MLM's? 01:08:03.000 --> 01:08:03.900 market research about competitor is really important 01:08:50.000 --> 01:08:50.900 pyramid schemes? 😃 01:09:43.000 --> 01:09:43.900 thank you 01:09:44.000 --> 01:09:44.900 Thank you Prof 01:09:45.000 --> 01:09:45.900 Thank you. Have a nice day My takeaway is 6 Environments and Competitive is the important one 01:09:48.000 --> 01:09:48.900 Thank you 01:09:49.000 --> 01:09:49.900 thank you 01:09:51.000 --> 01:09:51.900 thank you prof 01:09:52.000 --> 01:09:52.900 Thank you 01:09:53.000 --> 01:09:53.900 can you explain all the competition types shortly 01:09:55.000 --> 01:09:55.900 thank you 01:09:57.000 --> 01:09:57.900 thank you so much , it was very insightful 01:09:58.000 --> 01:09:58.900 thank you sir thank you have a nice day 01:09:59.000 --> 01:09:59.900 Thank you so much for nice class! have a great day 01:10:18.000 --> 01:10:18.900 have a nice day 01:10:24.000 --> 01:10:24.900 Business competitors are: Other organizations offering the same product or service now Other organizations offering similar products or services now Other organizations offering a variation on a product or service, that you cannot which could be because 3rd party vendors make accessory items, or "apps" for you, or your competition which could be because you did not update your software to follow trends Organizations that could offer the same or similar products or services in the future Organizations that could remove the need for a product or service we sell thank you so much professor. Your health is not really good but you do really well. 01:10:30.000 --> 01:10:30.900 Have a good day everyone 01:10:33.000 --> 01:10:33.900 thanks prof. 01:10:37.000 --> 01:10:37.900 Parkinsons 01:10:43.000 --> 01:10:43.900 yes 01:10:46.000 --> 01:10:46.900 Parkinsons disease 01:10:48.000 --> 01:10:48.900 keep shaking yes 01:10:51.000 --> 01:10:51.900 I have heard 01:10:52.000 --> 01:10:52.900 it is something about memory ? 01:10:55.000 --> 01:10:55.900 low level 01:10:56.000 --> 01:10:56.900 Oh really sorry 01:10:58.000 --> 01:10:58.900 my dad also 01:11:02.000 --> 01:11:02.900 nerves 01:11:11.000 --> 01:11:11.900 head injuiries - concussion - sports 01:11:21.000 --> 01:11:21.900 karate in japan 01:11:23.000 --> 01:11:23.900 UFC 01:11:26.000 --> 01:11:26.900 wow 01:11:30.000 --> 01:11:30.900 so cool 01:11:39.000 --> 01:11:39.900 61 - 38 01:11:58.000 --> 01:11:58.900 wow 01:12:06.000 --> 01:12:06.900 it's so cool 01:12:09.000 --> 01:12:09.900 24-37 worked in business, lived in asia, was in army - also semi-pro fighter 01:12:18.000 --> 01:12:18.900 wow, what a jump. from karate to business school. 01:12:23.000 --> 01:12:23.900 Im in martial arts 01:12:29.000 --> 01:12:29.900 Impressive 01:12:34.000 --> 01:12:34.900 yess)) 01:12:53.000 --> 01:12:53.900 what we have to do before next class? 01:12:58.000 --> 01:12:58.900 the reason i tell you this is because your "path" can go many directions that's so cool. the only weapon i know how to use is a fork 01:13:07.000 --> 01:13:07.900 okayyy 01:13:12.000 --> 01:13:12.900 i got a question . The videos u said we could watch and comment on , where to find those? 01:13:18.000 --> 01:13:18.900 thanks 01:13:20.000 --> 01:13:20.900 take care professor 01:13:27.000 --> 01:13:27.900 Aman - will email 01:13:34.000 --> 01:13:34.900 which assignments prof? okk 01:13:38.000 --> 01:13:38.900 Please take care. thank you 01:13:39.000 --> 01:13:39.900 thank you for sharing, have a good day thank you so much 01:13:40.000 --> 01:13:40.900 Thank you proferssor 01:13:45.000 --> 01:13:45.900 have a good one guys 01:13:53.000 --> 01:13:53.900 are assignments due anytime soon? 01:14:02.000 --> 01:14:02.900 leaving now - will leave chat open so you can continue 01:14:03.000 --> 01:14:03.900 Have a great day! Thanks 01:14:15.000 --> 01:14:15.900 my bio 01:14:18.000 --> 01:14:18.900 http://www.witiger.com/resume/Bio.htm 01:14:28.000 --> 01:14:28.900 👍 01:14:44.000 --> 01:14:44.900 are assignments due anytime soon? 01:14:46.000 --> 01:14:46.900 goodbye everyone and see you tomorrow 01:14:49.000 --> 01:14:49.900 me 1984 Tokyo http://www.witiger.com/resume/tim-karate-tokyo-1984.jpg 01:15:08.000 --> 01:15:08.900 I will write assignment info out after lunch 01:15:23.000 --> 01:15:23.900 you look so handsome when you were young professor 😃 01:15:44.000 --> 01:15:44.900 okay thanks prof. 01:15:51.000 --> 01:15:51.900 Wow , nice pic.