SENECA COLLEGE, TORONTO

As Taught by Prof. Tim Richardson Sept - Dec 2010 MRK 200,    MARKETING  I I Assignment Info - Part One  MRK200/MRK200-assignment-report-part1.htmReport 1 due Oct 22 Assignment Info - Report Part Two MRK200/MRK200-assignment-report-part2.htmReport 2 due Nov 16 Assignment Info - Report Part Three  MRK200/MRK200-assignment-report-part3.htmReport 3 due Monday Nov 30 th

Sept	Oct	Nov	Nov / Dec
Review of Marketing Concepts 4pP's - 6E's VIDEO (discussed again Sept 10) by WITIGER Chpt 1,2,3  Group work in class on the 4P's Group Case  (explained Sept 10, said it ewas due Sept 14) Discussion 4P's # 1 help "Sources of Info" -------------------------------------- Chpt 1,2,3 Video Review Dec 2009 by students --------------------------------------- Chpt 18 Online Chpt 18 quiz (recommended as a pre-test for what we will do Sept 14, 17) Pg. 498-505 Develop marketing objectives GOPST  (for Sept 14) - GOAL - OBJECTIVE - PLAN - STRATEGY - TACTICS G.O.P.S.T.  - assignment  (Sept 11 and 18) SWOT Analysis  (for Sept 14) YouTube Video re: SWOT - Competitive Environment (part of SWOT) - competitor Intelligence  (background reading for Sept 14) --------------------------------------- Select Opportunities to match w Organizational Resources + Goals Review of Marketing Opportunities   o Market Penetration   o Market Development   o Product Development   o Diversification --------------------------------------- - the 6 environments  (review from BUS 106) - class participation # 3 ---------------------------------------- Chpt 5 Online Chpt 5 quiz -------------------------------------- Chpt 5 WTGR Intro (review for Sept 28) Chpt 5 Video Review Dec 2009 by students --------------------------------- Powerpoint Chpt 5 Segmenting Consumer Markets using Demographic Data Marketing Research powerpoint Mkt Research  (Sept 28) - 5 step approach Marketing Information  Ethnic dimensions in Canada different cultures (very interesting) in groups, make a video - show to class Sept 28th Canadian Culture - eh (link added Sept 22nd)	Chpt 6 Segmenting Consumer Markets using  Segmenting (Sept 28) --------------------------------------- Online Chpt 6 quiz Consumer Buying Behaviour Needs, Wants Physiological Needs  o Safety Needs  o Social Needs  o Personal Needs Motivation Theory (Oct 02) Psychographics - Lifestyle Analysis     - Activities     - Interests     - Opinions     - Demographics Social Influences Family Influences - social class - reference group - opinion leader (bloggers!) - Culture Problem Solving Process Cognitive Dissonance  (Oct 02) Trends  (Oct 02) TV Commercials Video -------------------------------------- Chpt 7 (Oct 2 and Oct 5) Online Chpt 7 quiz -------------------------------------- Chpt 7 Video Review Dec 2009 by students --------------------------------- Buying Behaviour of Business ? Organizational Customers B2B Video - Part 1 made in class Oct 5th 2010 Video - Part 2 made in class Oct 5th 2010 Video - Part 3 (Oct 5)  o B2B  o B2G p. 197 - 199  o B2NPOs  o B2B e-commerce Vendor Analysis Buying Process - New Task Buying - Straight Rebuy - Modified rebuy e-commerce Auction Sites B2G (read for  Oct 8) How the Government of Canada Buys Goods and Services - link to the gov't website on "how to sell to the government"	Chpt 8  (Oct 16, 19) Online Chpt 8 quiz Marketing Information -------------------------------------- Chpt 8 Video Review Dec 2009 by students --------------------------------- Marketing Research (guest speaker, Nov 2nd Steve Litt, MBA) 1. Define the problem 2. Analyze the situation 3. Get specific data   - Qualitative research   - Quantitative research 4. Interpret the data 5. Develop conclusions   The Scientific Method Identify Primary Data Gathering Techniques Interpret Primary + Secondary Research Data --------------------------------------- Chpt 16 done in MRK 106 Chpt 17 done in MRK 200 Chpt 16 is Pricing Objectives -------------------------------------- Chpt 17 Video Review Dec 2009 by students --------------------------------- Chpt 17 is Price Setting  (Nov 9, 13) Online Chpt 17 quiz Pages 487-495 Pricing slide Pricing Objectives (Nov 9, 13) pricing policies - skimming - penetration - introductory discount policies Select positioning strategy for competitive advantage Develop a positioning statement Breakeven analysis (Nov 13) Chpt 17 page 481 ----------------------------------------- Chpt 18 Pgs. 511-525 Develop + calculate market and sales potential and forecasts	Chpt 18 Online Chpt 18 quiz Pgs. 511-525 Interpret Numerical information to resolve marketing problems Evaluate marketing performance using metrics Estimate Market Share Price Setting Mark-ups costs break-even analysis setting prices -------------------------------------- Chpt 18 Video Review Dec 2009 by students --------------------------------- Final Homework Assignment Chpt 17 Q 9,10,11 Chpt 18 Q 3,3,7,11 Due Fri Dec 4th -------------------------------- Final Chpt/by/Chpt team presentations Details 2009 to discuss Dec 7th ------------------------------- FINAL EXAM CASE STUDY 2010
Sept 07 2010 Sept 10 Fri Sept 14 Tue Sept 17 Fri Sept 21Tue Chpt 5 Sept 24 making cultures video	Sept 28 Oct 1 Fri Oct 5 Wed chpt 7 Oct 8 no class Oct 11 Mon Thanksgiving Oct 12 Oct 19 Mid Term 15% Oct 25 - 29 study week 2010	Nov 2 Tue, Steve Litt, MBA Nov 5 Fri, Steve Litt, MBA Nov 9 Nov 12 Steve Litt, MBA Nov 16 Steve Litt, MBA Nov 23 Steve Litt, MBA	Nov 26 Steve Litt, MBA Nov 30 Dec 7 Presentations Dec 10 Presentations

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index of all the ppt's for 9th edition
 http://www.mcgrawhill.ca/college/shapiro9/olc/olc/index.html
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This is the MRK 200 web site from the School of Marketing and e-Business with the official course outline for Sept 2010 as is normally handed out in the first class

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old Sept	Oct	Nov	Nov / Dec
outline200a.htm	outline200b.htm	outline200c.htm	outline200d.htm
Review of Marketing Concepts Chpt 1,2,3 ? 8 Group work in class on the 4P's Group Case Discussion # 1 --------------------------------------------- Chpt 4 MIS Marketing Information System - Intranets - Search Engines - competitors Marketing Research powerpoint Mkt Research - 5 step approach Marketing Information  "Sources of Info" Group Case Discussion # 2 --------------------------------------------- Chpt 5 Powerpoint Chpt 5 Cdn. Consumer Market:  Marketing Plan Assignment # 1Demographic ? Economic Dimensions different cultures --------------------------------------------- Chpt 6 Trends Behavioural Dimensions of the Consumer Market TV Commercials Video	Chpt 7 Buying Behaviour of Business ? Organizational Customers B2B e-commerce --------------------------------------- - the 6 environments - class participation # 3 --------------------------------------- Chpt 12 Physical Dsitribution (Logistics) - transporting ? storage Supply Chain Management Transport alternatives    o planes    o trains    o trucks    o ships Storage Warehousing JIT Just In Time ------------------------------------------------ Chpt 13 Retailers, Wholesalers ? Strategic Planning GOPST - GOAL - OBJECTIVE - PLAN - STRATEGY - TACTICS Customer Service Chains "The Majors"	Chpt 13 - continued Search Engines 7P's p. 341 bad service = no sale employee empowerment wholesaling functions ---------------------------------------------- Chpt 17 (we don't do Chpt 17 in 2004) Pricing slide Pricing Objectives pricing policies - skimming - penetration - introductory discount policies (we don't do Chpt 17 in 2004) -------------------------------------------- Chpt 18 Price Setting Mark-ups costs break-even analysis setting prices	Chpt 19 SWOT Analysis Developing Innovative Marketing Plans Business Plans PLC ? planning forecasting sales flowcharts exporting ways to Export licensing contract mfg. ------------------------------------------- Chpt 20 Implementing ? Controlling Marketing Plans>  Transfer interrupted! ont size=-2>TQM Kaizen - continuous improvement Sales analysis Performance Analysis Mktg cost analysis ------------------------------------------- Chpt 21 capital ? operating budgets Obtaining Financing
Sept 8 Sept 13 Sept 15 Sept 20 Quiz # 1 Sept 22 Sept 27 Sept 29 traffic !!	Oct 4 no class Oct 6 Oct 11 Thanksgiving - no class Oct 13 Quiz # 2 Oct 18 Oct 20 Oct 25 - 29 study week Nov 1 MIDTERM	Nov 3 Nov 8 class cancelled Nov 10  Nov 15 Quiz # 3 Nov 17	Nov 22 Nov 24 Nov 29 Dec 01 Dec 6 Dec 8 independent study Dec 13 - 17 Exams Dec 13th 1:30 EXAM

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witiger.com	CONTACT I MAIN PAGE I NEWS GALLERY I E-BIZ SHORTCUTS I INT'L BIZ SHORTCUTS I MKTG?BUSINESS SHORTCUTS I TEACHING SCHEDULE
	.
	MISTAKES ITEXTS USED I IMAGES I RANK IDISCLAIMER I STUDENT CONTRIBUTORS I FORMER STUDENTS I PUBLICATIONS I TIPS I
	.