SENECA COLLEGE, TORONTO
As Taught by Prof. Tim Richardson Sept - Dec 2009
http://www.mcgrawhill.ca/olc/perreault/ MRK 200,    MARKETING  I I
Assignment Info - Part One
 MRK200/MRK200-assignment-report-part1.htmReport 1 due Oct 19

Assignment Info - Report Part Two
MRK200/MRK200-assignment-report-part2.htmReport 2 due Nov 16

Assignment Info - Report Part Three
 MRK200/MRK200-assignment-report-part3.htmReport 3 due Monday Nov 30 th

.last updated 2009 Dec 07
http://www.witiger.com/senecacollege/MRK200/grading200.htmcheck your marks online
Text 2009 Basic Marketing, 12th Canadian Edition, Perreault, McCarthy, Meredith, Ricker:  McGraw-Hill Ryerson
Sept
Oct
Nov
Nov / Dec
Review of Marketing Concepts
4pP's - 6E's VIDEO
by WITIGER
Chpt 1,2,3 
Group work in class on the 4P's
Group Case  (Sept 11)
Discussion 4P's # 1
help "Sources of Info"
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Chpt 1,2,3 Video Review
http://www.youtube.com/watch?v=SYt59r-fJmU
Dec 2009 by students
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Chpt 18
Online Chpt 18 quiz
Pg. 498-505
Develop marketing objectives
GOPST  (Sept 11)
- GOAL
- OBJECTIVE
- PLAN
- STRATEGY
- TACTICS
G.O.P.S.T. 
- assignment  (Sept 11 and 18)
SWOT Analysis
- competitor Intelligence
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Chpt 4
- the 6 environments
- Competitive Environment NEW
- class participation # 3
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Chpt 5
Online Chpt 5 quiz
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Chpt 5 Video Review
http://www.youtube.com/watch?v=sRhD34E08Bs
Dec 2009 by students
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Powerpoint Chpt 5
Segmenting Consumer Markets using Demographic Data

Marketing Research
powerpoint Mkt Research
 (Sept 21)
- 5 step approach
Marketing Information 

Ethnic dimensions in Canada
different cultures

Chpt 6  (Sept 25)
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Chpt 6 Video Review

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PPT by Joyce and Jack
Dec 2009 by students
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Online Chpt 6 quiz
Consumer Buying Behaviour
Needs, Wants
Physiological Needs
 o Safety Needs
 o Social Needs
 o Personal Needs
Motivation Theory (Sept 25)
Psychographics
- Lifestyle Analysis
    - Activities
    - Interests
    - Opinions
    - Demographics

Social Influences
Family Influences
- social class
- reference group
- opinion leader (bloggers!)
- Culture

Problem Solving Process

Cognitive Dissonance

Trends
Segmenting Consumer Markets using 
Segmenting (Sept 25)

TV Commercials Video
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Chpt 7 (Oct 2 and Oct 5)
Online Chpt 7 quiz
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Chpt 7 Video Review
http://www.youtube.com/watch?v=eLuQOuiusJY
Dec 2009 by students
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Buying Behaviour of Business & Organizational Customers
 o B2B
 o B2G p. 197 - 199
 o B2NPOs
 o B2B e-commerce

Vendor Analysis

Buying Process
- New Task Buying
- Straight Rebuy
- Modified rebuy

e-commerce

Auction Sites

B2G
How the Government of Canada Buys Goods and Services

Chpt 8  (Oct 16, 19)
Online Chpt 8 quiz
Marketing Information
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Chpt 8 Video Review
http://www.youtube.com/watch?v=ytwPbZJH0u0
Dec 2009 by students
---------------------------------
Marketing Research
1. Define the problem
2. Analyze the situation
3. Get specific data
  - Qualitative research
  - Quantitative research
4. Interpret the data
5. Develop conclusions
 

The Scientific Method

Identify Primary Data Gathering Techniques
Interpret Primary + Secondary Research Data
---------------------------------------
Chpt 16 done in MRK 106
Chpt 17 done in MRK 200

Chpt 16 is Pricing Objectives
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Chpt 17 Video Review
http://www.youtube.com/watch?v=h0SWlOjNmxI
Dec 2009 by students
---------------------------------
Chpt 17 is Price Setting
 (Nov 9, 13)
Online Chpt 17 quiz
Pages 487-495
Pricing slide
Pricing Objectives (Nov 9, 13)
pricing policies
- skimming
- penetration
- introductory
discount policies
Select positioning strategy for competitive advantage
Develop a positioning statement

Breakeven analysis (Nov 13)
Chpt 17 page 481
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Chpt 18
Pgs. 511-525
Develop + calculate market and sales potential and forecasts
 

Chpt 18
Online Chpt 18 quiz
Pgs. 511-525
Interpret Numerical information to resolve marketing problems
Evaluate marketing performance using metrics
Estimate Market Share
Price Setting
Mark-ups
costs
break-even analysis
setting prices
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Chpt 18 Video Review
http://www.youtube.com/watch?v=gtKEfhdlVoE
Dec 2009 by students
---------------------------------
Final Homework Assignment
Chpt 17
Q 9,10,11
Chpt 18
Q 3,3,7,11
Due Fri Dec 4th
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Final Chpt/by/Chpt
team presentations
Details
done in class Dec 4th
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Sept 11 2009 Fri
Sept 14th Mon - no class
Sept 18 Fri
Sept 21 Mon
Sept 25 
Sept 28
Oct 2 Fri
Oct 5 Mon
Oct 9 Fri
Oct 12 Mon Thanksgiving - no class
Oct 16 Fri 
Oct 19 Mon Report 1 due
Oct 23 Fri 
Oct 26 - 30 study week 2009
Nov 2 Mon Prof. Wells
Nov 6 Fri Prof. Wells
Nov 9 Mon
Nov 13 
Nov 16 Mon Report 2 due
Nov 20 Fri
Nov 23 Mon
Nov 27 Fri
Nov 30 Mon Report 3 due
Dec 4 Mon Presentations
Dec 10 FINAL TEST 2009
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Final team Chpt-by-chpt presentations 2009
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index of all the ppt's for 9th edition
 http://www.mcgrawhill.ca/college/shapiro9/olc/olc/index.html
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2009 version This is the MRK 200 web site from the School of Marketing and e-Business with the official course outline for Sept 2004 as is normally handed out in the first class
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old Sept
Oct
Nov
Nov / Dec
outline200a.htm
outline200b.htm
outline200c.htm
outline200d.htm
Review of Marketing Concepts
Chpt 1,2,3 & 8
Group work in class on the 4P's
Group Case
Discussion # 1
---------------------------------------------
Chpt 4
MIS Marketing Information System
- Intranets
- Search Engines
- competitors

Marketing Research
powerpoint Mkt Research
- 5 step approach
Marketing Information 
"Sources of Info"

Group Case
Discussion # 2
---------------------------------------------
Chpt 5
Powerpoint Chpt 5
Cdn. Consumer Market: 
Marketing Plan
Assignment # 1Demographic & Economic Dimensions
different cultures
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Chpt 6
Trends
Behavioural Dimensions of the Consumer Market
TV Commercials Video

Chpt 7
Buying Behaviour of Business & Organizational Customers
B2B e-commerce
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- the 6 environments
- class participation # 3
---------------------------------------
Chpt 12
Physical Dsitribution (Logistics)
- transporting & storage
Supply Chain Management
Transport alternatives
   o planes
   o trains
   o trucks
   o ships
Storage
Warehousing
JIT Just In Time
------------------------------------------------
Chpt 13
Retailers, Wholesalers & Strategic Planning
GOPST
- GOAL
- OBJECTIVE
- PLAN
- STRATEGY
- TACTICS
Customer Service
Chains "The Majors"
Chpt 13
- continued

Search Engines
7P's p. 341
bad service = no sale
employee empowerment
wholesaling functions
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Chpt 17
(we don't do Chpt 17 in 2004)
Pricing slide
Pricing Objectives
pricing policies
- skimming
- penetration
- introductory
discount policies
(we don't do Chpt 17 in 2004)
--------------------------------------------
Chpt 18
Price Setting
Mark-ups
costs
break-even analysis
setting prices

Chpt 19
SWOT Analysis
Developing Innovative Marketing Plans
Business Plans
PLC & planning
forecasting sales
flowcharts
exporting
ways to Export
licensing
contract mfg.
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Chpt 20
Implementing & Controlling Marketing Plans
TQM
Kaizen - continuous improvement
Sales analysis
Performance Analysis
Mktg cost analysis
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Chpt 21
capital & operating budgets
Obtaining Financing
Sept 8
Sept 13
Sept 15
Sept 20 Quiz # 1
Sept 22
Sept 27
Sept 29 traffic !!
Oct 4 no class
Oct 6
Oct 11 Thanksgiving - no class
Oct 13 Quiz # 2
Oct 18
Oct 20
Oct 25 - 29 study week
Nov 1 MIDTERM
Nov 3
Nov 8 class cancelled
Nov 10 
Nov 15 Quiz # 3
Nov 17
Nov 22
Nov 24
Nov 29
Dec 01
Dec 6
Dec 8 independent study
Dec 13 - 17 Exams
Dec 13th 1:30 EXAM
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witiger.com
  CONTACT I MAIN PAGE I NEWS GALLERY I E-BIZ SHORTCUTS I INT'L BIZ SHORTCUTS I MKTG&BUSINESS SHORTCUTS I TEACHING SCHEDULE
.
  MISTAKES ITEXTS USED I IMAGES I RANK IDISCLAIMER I STUDENT CONTRIBUTORS I FORMER STUDENTS I PUBLICATIONS I TIPSfor those On The Level who believe in faith, hope and charity
.

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Prof. W. Tim G. Richardson © www.witiger.com