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As
Taught by Prof. Tim Richardson Sept - Dec
2010
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| Review of Marketing
Concepts
4pP's - 6E's VIDEO
(discussed again Sept 10) by WITIGER Chpt 1,2,3 Group work in class on the 4P's Group Case (explained Sept 10, said it ewas due Sept 14) Discussion 4P's # 1 help "Sources of Info" -------------------------------------- Chpt 1,2,3 Video Review
Dec 2009 by students --------------------------------------- Chpt 18 Online Chpt 18 quiz (recommended as a pre-test for what we will do Sept 14, 17) Pg. 498-505 Develop marketing objectives GOPST (for Sept 14) - GOAL - OBJECTIVE - PLAN - STRATEGY - TACTICS G.O.P.S.T.
SWOT
Analysis
- assignment (Sept 11 and 18)
(for Sept 14) YouTube Video re: SWOT - Competitive Environment (part of SWOT) - competitor Intelligence (background reading for Sept 14) --------------------------------------- Select Opportunities to match w Organizational Resources + Goals Review
of Marketing
Opportunities
Marketing Research
Ethnic dimensions in Canada
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Chpt 6 Segmenting
Consumer Markets using
Segmenting (Sept 28) --------------------------------------- Online Chpt 6 quiz Consumer Buying Behaviour Needs, Wants Physiological Needs o Safety Needs o Social Needs o Personal Needs Motivation Theory (Oct 02) Psychographics - Lifestyle Analysis - Activities - Interests - Opinions - Demographics Social
Influences
Problem Solving Process Cognitive
Dissonance
TV
Commercials Video
B2B Video - Part 1
2010 Video - Part 2
2010 Video - Part 3
Vendor Analysis Buying Process
Auction Sites B2G
(read for Oct 8)
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Chpt 8
(Oct 16, 19)
Online Chpt 8 quiz Marketing Information -------------------------------------- Chpt 8 Video Review
Dec 2009 by students --------------------------------- Marketing Research (guest speaker, Nov 2nd Steve Litt, MBA) 1. Define the problem 2. Analyze the situation 3. Get specific data - Qualitative research - Quantitative research 4. Interpret the data 5. Develop conclusions The Scientific Method Identify
Primary Data Gathering Techniques
Chpt 16 is Pricing Objectives
Breakeven
analysis (Nov 13)
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Chpt 18
Online Chpt 18 quiz Pgs. 511-525 Interpret Numerical information to resolve marketing problems Evaluate marketing performance using metrics Estimate Market Share Price Setting Mark-ups costs break-even analysis setting prices -------------------------------------- Chpt 18 Video Review
Dec 2009 by students --------------------------------- Final Homework Assignment Chpt 17 Q 9,10,11 Chpt 18 Q 3,3,7,11 Due Fri Dec 4th -------------------------------- Final Chpt/by/Chpt team presentations Details 2009 to discuss Dec 7th ------------------------------- FINAL EXAM |
| Sept 07 2010
Sept 10 Fri Sept 14 Tue Sept 17 Fri Sept 21Tue Chpt 5 Sept 24 making cultures video |
Sept 28
Oct 1 Fri Oct 5 Wed chpt 7 Oct 8 no class Oct 11 Mon Thanksgiving Oct 12 Oct 19 Mid Term 15% Oct 25 - 29 study week 2010 |
Nov 2 Tue, Steve
Litt, MBA
Nov 5 Fri, Steve Litt, MBA Nov 9 Nov 12 Steve Litt, MBA Nov 16 Steve Litt, MBA Nov 23 Steve Litt, MBA |
Nov 26 Steve
Litt, MBA
Nov 30 Dec 7 Presentations Dec 10 Presentations |
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CONTACT I MAIN PAGE I NEWS GALLERY I E-BIZ SHORTCUTS I INT'L BIZ SHORTCUTS I MKTG?BUSINESS SHORTCUTS I TEACHING SCHEDULE |
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index of all the ppt's for
9th edition
http://www.mcgrawhill.ca/college/shapiro9/olc/olc/index.html
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This is the MRK 200 web site from the School of Marketing and e-Business with the official course outline for Sept 2010 as is normally handed out in the first class |
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| Review of Marketing
Concepts
Chpt 1,2,3 ? 8 Group work in class on the 4P's Group Case Discussion # 1 --------------------------------------------- Chpt 4 MIS Marketing Information System - Intranets - Search Engines - competitors Marketing Research
Group
Case
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Chpt 7
Buying Behaviour of Business ? Organizational Customers B2B e-commerce --------------------------------------- - the 6 environments - class participation # 3 --------------------------------------- Chpt 12 Physical Dsitribution (Logistics) - transporting ? storage Supply Chain Management Transport alternatives o planes o trains o trucks o ships Storage Warehousing JIT Just In Time ------------------------------------------------ Chpt 13 Retailers, Wholesalers ? Strategic Planning GOPST - GOAL - OBJECTIVE - PLAN - STRATEGY - TACTICS Customer Service Chains "The Majors" |
Chpt 13
- continued Search
Engines
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Chpt 19
SWOT Analysis Developing Innovative Marketing Plans Business Plans PLC ? planning forecasting sales flowcharts exporting ways to Export licensing contract mfg. ------------------------------------------- Chpt 20 Implementing ? Controlling Marketing Plans> Transfer interrupted!ont size=-2>TQMKaizen - continuous improvement Sales analysis Performance Analysis Mktg cost analysis ------------------------------------------- Chpt 21 capital ? operating budgets Obtaining Financing |
| Sept
8
Sept 13 Sept 15 Sept 20 Quiz # 1 Sept 22 Sept 27 Sept 29 traffic !! |
Oct
4 no class
Oct 6 Oct 11 Thanksgiving - no class Oct 13 Quiz # 2 Oct 18 Oct 20 Oct 25 - 29 study week Nov 1 MIDTERM |
Nov 3
Nov 8 class cancelled Nov 10 Nov 15 Quiz # 3 Nov 17 |
Nov 22
Nov 24 Nov 29 Dec 01 Dec 6 Dec 8 independent study Dec 13 - 17 Exams Dec 13th 1:30 EXAM |
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CONTACT I MAIN PAGE I NEWS GALLERY I E-BIZ SHORTCUTS I INT'L BIZ SHORTCUTS I MKTG?BUSINESS SHORTCUTS I TEACHING SCHEDULE |
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MISTAKES
ITEXTS
USED I
IMAGES
I RANK
IDISCLAIMER
I STUDENT
CONTRIBUTORS I FORMER
STUDENTS I PUBLICATIONS
I TIPS
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Prof. W. Tim G.
Richardson © www.witiger.com ![]()