MRK 200

http://www.witiger.com/senecacollege/MRK200/quiz3answers.htm .

SENECA COLLEGE, TORONTO

MRK 200, MARKETING I I
As Taught by Prof. Tim Richardson Sept - Dec 2004

.last updated 2005 Jan 19

Sept	Oct	Nov	Nov / Dec
outline200a.htm	outline200b.htm	outline200c.htm	outline200d.htm
Review of Marketing Concepts Chpt 1,2,3 & 8 Group work in class on the 4P's Group Case Discussion # 1 --------------------------------------------- Chpt 4 MIS Marketing Information System - Intranets - Search Engines - competitors Marketing Research powerpoint Mkt Research - 5 step approach Marketing Information "Sources of Info" Group Case Discussion # 2 --------------------------------------------- Chpt 5 Powerpoint Chpt 5 Cdn. Consumer Market: Demographic & Economic Dimensions different cultures --------------------------------------------- Chpt 6 Trends Behavioural Dimensions of the Consumer Market TV Commercials Video	Chpt 7 Buying Behaviour of Business & Organizational Customers B2B e-commerce --------------------------------------- - the 6 environments - class participation # 3 --------------------------------------- Chpt 12 Physical Dsitribution (Logistics) - transporting & storage Supply Chain Management Transport alternatives o planes o trains o trucks o ships Storage Warehousing JIT Just In Time ------------------------------------------------ Chpt 13 Retailers, Wholesalers & Strategic Planning GOPST - GOAL - OBJECTIVE - PLAN - STRATEGY - TACTICS Customer Service Chains "The Majors"	Chpt 13 - continued Search Engines 7P's p. 341 bad service = no sale employee empowerment wholesaling functions ---------------------------------------------- Chpt 17 (we don't do Chpt 17 in 2004) Pricing slide Pricing Objectives pricing policies - skimming - penetration - introductory discount policies (we don't do Chpt 17 in 2004) -------------------------------------------- Chpt 18 Price Setting Mark-ups costs break-even analysis setting prices	Chpt 19 SWOT Analysis Developing Innovative Marketing Plans Business Plans PLC & planning forecasting sales flowcharts exporting ways to Export licensing contract mfg. ------------------------------------------- Chpt 20 Implementing & Controlling Marketing Plans TQM Kaizen - continuous improvement Sales analysis Performance Analysis Mktg cost analysis ------------------------------------------- Chpt 21 capital & operating budgets Obtaining Financing
Sept 8 Sept 13 Sept 15 Sept 20 Quiz # 1 Sept 22 Sept 27 Sept 29 traffic !!	Oct 4 no class Oct 6 Oct 11 Thanksgiving - no class Oct 13 Quiz # 2 Oct 18 Oct 20 Oct 25 - 29 study week Nov 1 MIDTERM	Nov 3 Nov 8 class cancelled Nov 10 Nov 15 Quiz # 3 Nov 17	Nov 22 Nov 24 Nov 29 Dec 01 Dec 6 Dec 8 independent study Dec 13 - 17 Exams Dec 13th 1:30 EXAM

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index of all the ppt's for 9th edition
http://www.mcgrawhill.ca/college/shapiro9/olc/olc/index.html
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http://www.senecac.on.ca/outlines/043/SMEB/MRK200.HTM

This is the MRK 200 web site from the School of Marketing and e-Business with the official course outline for Sept 2004 as is normally handed out in the first class

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