http://www.witiger.com/senecacollege/MRK200/quiz3answers.htm .
SENECA COLLEGE, TORONTO
MRK 200,    MARKETING  I I
As Taught by Prof. Tim Richardson Sept - Dec 2004
.last updated 2005 Jan 19
http://www.witiger.com/senecacollege/MRK200/grading200.htm
.
Sept
Oct
Nov
Nov / Dec
outline200a.htm
outline200b.htm
outline200c.htm
outline200d.htm
Review of Marketing Concepts
Chpt 1,2,3 & 8
Group work in class on the 4P's
Group Case
Discussion # 1
---------------------------------------------
Chpt 4
MIS Marketing Information System
- Intranets
- Search Engines
- competitors

Marketing Research
powerpoint Mkt Research
- 5 step approach
Marketing Information 
"Sources of Info"

Group Case
Discussion # 2
---------------------------------------------
Chpt 5
Powerpoint Chpt 5
Cdn. Consumer Market: Demographic & Economic Dimensions
different cultures
---------------------------------------------
Chpt 6
Trends
Behavioural Dimensions of the Consumer Market
TV Commercials Video

Chpt 7
Buying Behaviour of Business & Organizational Customers
B2B e-commerce
---------------------------------------
- the 6 environments
- class participation # 3
---------------------------------------
Chpt 12
Physical Dsitribution (Logistics)
- transporting & storage
Supply Chain Management
Transport alternatives
   o planes
   o trains
   o trucks
   o ships
Storage
Warehousing
JIT Just In Time
------------------------------------------------
Chpt 13
Retailers, Wholesalers & Strategic Planning
GOPST
- GOAL
- OBJECTIVE
- PLAN
- STRATEGY
- TACTICS
Customer Service
Chains "The Majors"
Chpt 13
- continued

Search Engines
7P's p. 341
bad service = no sale
employee empowerment
wholesaling functions
----------------------------------------------
Chpt 17
(we don't do Chpt 17 in 2004)
Pricing slide
Pricing Objectives
pricing policies
- skimming
- penetration
- introductory
discount policies
(we don't do Chpt 17 in 2004)
--------------------------------------------
Chpt 18
Price Setting
Mark-ups
costs
break-even analysis
setting prices

Chpt 19
SWOT Analysis
Developing Innovative Marketing Plans
Business Plans
PLC & planning
forecasting sales
flowcharts
exporting
ways to Export
licensing
contract mfg.
-------------------------------------------
Chpt 20
Implementing & Controlling Marketing Plans
TQM
Kaizen - continuous improvement
Sales analysis
Performance Analysis
Mktg cost analysis
-------------------------------------------
Chpt 21
capital & operating budgets
Obtaining Financing
Sept 8
Sept 13
Sept 15
Sept 20 Quiz # 1
Sept 22
Sept 27
Sept 29 traffic !!
Oct 4 no class
Oct 6
Oct 11 Thanksgiving - no class
Oct 13 Quiz # 2
Oct 18
Oct 20
Oct 25 - 29 study week
Nov 1 MIDTERM
Nov 3
Nov 8 class cancelled
Nov 10 
Nov 15 Quiz # 3
Nov 17
Nov 22
Nov 24
Nov 29
Dec 01
Dec 6
Dec 8 independent study
Dec 13 - 17 Exams
Dec 13th 1:30 EXAM
.
.
index of all the ppt's for 9th edition
 http://www.mcgrawhill.ca/college/shapiro9/olc/olc/index.html
.
.
http://www.senecac.on.ca/outlines/043/SMEB/MRK200.HTM This is the MRK 200 web site from the School of Marketing and e-Business with the official course outline for Sept 2004 as is normally handed out in the first class
.
witiger.com
  CONTACT IMAIN PAGE I NEWS GALLERY I E-BIZ SHORTCUTS I INT'L BIZ SHORTCUTS I MKTG&BUSINESS SHORTCUTS I TEACHING SCHEDULE
.
  MISTAKES I TEXTS USED I IMAGES I RANK I FORMER STUDENTS I
.
.
Prof. W. Tim G. Richardson © www.witiger.com