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| MRK 200,MARKETING
II |
| The
Importance of Understanding the 4P's |
As Taught by Prof. Tim Richardson
School of Marketing and e-Business, Faculty of Business, |
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What
You do for Group Case Discussion Presentation # 1
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After reviewing the 4P's
in class, the Professor will divide you into groups and ask each group
to focus on 1 of the 4 P's and talk about how a company emphasizes that
P in its marketing. You will use information from current news stories
you find in the newspaper, magazines, or online
eg. Sleep Country Canada
focuses on low Price
eg. Cadillac focuses on
the Product - luxury features
eg. The Brick focuses on
promotion - Buy 1, get 2 free, buy now, pay in 2006 etc.
Prof.
W. Tim G. Richardson © www.witiger.com 