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| MRK 200,MARKETING
II |
| The
Importance of Understanding the 4P's |
As Taught by Prof. Tim Richardson
School of Marketing and e-Business, Faculty of Business, |
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What
You do for Group Case # 1
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After reviewing the 4P's
in class, the Professor will tell you to think of a company that does marketing,
and focus on 1 of the 4 P's and talk about how that company emphasizes
that P in its marketing.
You will use information
from current news stories you find in the newspaper, magazines, or online
eg. Sleep Country Canada
focuses on low Price
eg. Cadillac focuses on
the Product - luxury features
eg. The Brick focuses on
promotion - Buy 1, get 2 free, buy now, pay in 2011 etc.
Write a page explaining how
the company emphasizes that particular "P". and attach (by stapler) and
supporting pages (web site print out, newspaper article, magazine article
etc.)
You can does this individually
or in a group.
Bring it to class to hand
in Tue Sept 14th
Prof.
W. Tim G. Richardson © www.witiger.com 