After reviewing the 4P's
in class, the Professor will tell you to think of a company that does marketing,
and focus on 1 of the 4 P's and talk about how that company emphasizes
that P in its marketing.
You will use information from current news stories you find in the newspaper, magazines, or online
eg. Sleep Country Canada
focuses on low Price
eg. Cadillac focuses on the Product - luxury features
eg. The Brick focuses on promotion - Buy 1, get 2 free, buy now, pay in 2011 etc.
Write a page explaining how the company emphasizes that particular "P". and attach (by stapler) and supporting pages (web site print out, newspaper article, magazine article etc.)
You can does this individually
or in a group.
Bring it to class to hand in Tue Sept 14th
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