course text
FSM 620
E-Business Opportunities in the Financial Industry 
FSM Program  www.senecac.on.ca/fulltime/FSM.html
As Taught by Prof. Tim Richardson
UPDATED 2007 April 12
GRADING and Assignments
 
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Jan
February
March
April
What is
- eCommerce/ eBusiness
E-C Failures dotcomfailures.htm
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Benefits & Limitations to use e-business
- technical limitations
- non-technical limitations
 benefits-limitations.htm
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Trends
- new e-business technologies & applications
o RFID
o Podcasting
o Biometrics
o Viral Marketing
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Domain Names 
o registering a domain
o marketing strategies
o domain scams
o domain phishing
The Environments
effecting e-business
o Economic Environment
o Competitive Environment
o Political Environment
o Social/Cultural Environment
o Technological Environment
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using Search Engines
effectively
Search Engine Issues
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GOPST 
o  SWOT 
- Goal, Objective, Plans, Strategy,  Tactics
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Business Models 
Third Party Risks & Threats
- Outsourcing Risks
o intranets 
o extranets
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Competitor Intelligence
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Do's and DON'Ts
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Things to be Convincing About©
Building Your E-Business
Attracting Traffic 
- Search Engine Ranking ©
- META TAGS
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Online Communities
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Legal Issues 
o Privacy Issues
o Privacy Violations
o Identity Theft
o email filtering
o Bill C-6
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Security Issues

o Encryption 
o Viruses
o Scams
o DNS Attacks
o Spyware
o Firewalls
o Patches
o Hackers
o Social Engineering
o Honey Pots
o Internal Risk & Threats

M-commerce
intro 2 m-Commerce
o  M-commerce in Canada
o  the bluetooth technology
o M-commerce & GPS
o location indeterminant
search for a Killer Application
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Payment Methods
o Credit Card Issues
o m-commerce payments
Jan 11th
Jan 18th
Jan 25th
Feb 1st no class
- (prof away)
Feb 8th Quiz # 1
Feb 15th Assignment # 1
Feb 22nd Quiz # 2 open book

Feb 25 - Mar 03 study week

March 8th Quiz # 3 Open Book
March 15th 

March 22nd Quiz # 4  Open Book

March 29th 
April 5th presentations Day
Presentation schedule

Presentation Tips

April 12th Team Project Due

April 19th FINAL EXAM
08:30 - 10:30
C wing
room 2036
(the regular classroom)

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