Role of Government in Business
 o gov't as customer
        (fed gov procurement)
 o gov't as regulator
 o gov't taxation (CRA)
 o provider of services
 ocrown corporations
(look at, link fixed)
 oDept. of Foreign Affairs
 ogov't influence

Law of Supply & Demand
Supply & Demand
(read for 2nd class May 22nd)

Degrees of Competition
(read for 2nd class May 22nd)
 o Perfect Competition
 o Monopolistic
 o Oligopoly
 o Monopoly
----------------------------------
Chpt 2  (Sept 16)
read the chpt in the text
6 Environments
(read for 2nd class Sept 16)
 o economic p. 39
 o technological p. 49
 o political/legal & regulatory p. 54
 o social-cultural p. 54
 o competitive p. 56 
 o geographic
- by country
 - cultural considerations
,
 oOutsourcing
 oViral Marketing
 oStrategic Alliances
----------------------------------
Chpt 3 
Ethics 
Ethics effected by the 6 Environments video

Social Responsibility
- responsibility to the environment
- pollution
- rights of consumers
        www.consumer.ca
- consumerism
- unfair pricing

CBC backgrounders 
 o Whistleblowersp. 90 
     Bill C-25, Disclosure Protection
 o Insider Trading p. 91 

Geographic Environment
(read for )

Weather Extremes &
  Global Warming
(read for )
 o Kyoto

98% of all business is small business
Entrepreneurship and Small Business
(read for )

Business Plans p. 115
(read for )
---------------------------------------
 www.financialpost.com/
small_business/startup
/index.html
-------------------------- 
Steps - new product
development process
p. 112 - p. 115
(read for )
.
Self assessment tools online
 owww.bdc.ca
.
patents
obtaining financing
  o debt, borrow
  o equity, sell shares
-  -  -  -  -  -  -  -  -  -  -  -  -  -  -  -  -
Forms of Business Ownership

 o Sole Proprietorship
 o Partnerships
  oGeneral Partner
  oLimited Partner
  oLimited Liability
 o Corporations
  oPublic
  oPrivate
-  -  -  -  -  -  -  -  -  -  -  -  -  -  -  -  -
Franchising p. 120
- 43% of all retail sales
-  -  -  -  -  -  -  -  -  -  -  -  -  -  -  -  -
 oCo-operatives, SWP, UCO
----------------------------------
Chpt 6 
.
Planning
SWOT Analysisp. 179
Vision
Mission Statement p. 177
Goals & Objectives
  o Goals p. 176
  o Objectives
  o Plans p. 181
  o Strategies
  o Tactics
.
Types of Planning p. 181
 o Strategic Planning
 o Tactical Planning
 o Operational Planning
.
4 types of opportunities 
 
(discussed in MRK 106) 
p. 182
  o Market Penetration 
  o Market Development 
  o Product Development 
  o Diversification

Contingency Planning p. 183-184
Crisis Managementp. 185

Functions of Mgmnt 
(the Marketing Mgmnt Process)
PDOC p. 185 - 188
 o Planning
 o Organizing
 o Leading(Directing)
 o Controlling

Producing World Class Goods & Services
Production Management
Operations Management
Facility Location
Facility Layout
J.I.T.p. 359
TQMTotal Quality Control p. 36
-----------------------------------------------
Chpt 12 
Increasing Productivity & Quality
 oSix Sigma  Dilbert
 oTQM
 oISO 9000  www.iso.org
.
Supply Chain Mngmnt
.
Benchmarking
J.I.T.
----------------------------------
Chpt 15
Much of Chpt 15 in the Griffin/Ebert text are topics covered in MRK 106
Chpt 15 summary

"Marketing concept"
Understanding Marketing 
    Processes
(done in MRK 106)

Poltical Environment p. 476
Social/Cultural Environment p. 476
Technological Environment p. 477
Economic Environment p. 466
Competitive Environment p. 478

The Mktg Mix
4Ps p. 479-480

Target Marketing 
Market Segementation p. 481
- (see MRK 106)
Market Research p. 486
Surveys p. 488
Data Mining p. 489
Consumer Behaviour p. 490

Canada’s Securities Industry
- overview
m
Bank of Canada bonds

OSC - the Ontario Securities Commission www.osc.gov.on.ca

The Toronto Stock Exchange
TSX www.tsx.com

Canadian Securities Institute
 www.csi.ca
.
Canadian Securities Course
----------------------------------
Chpt 20
Short-Term Funds
Long-Term Funds
Factoring Accounts Receivable
Debit Financing
Equity Financing
Venture Capital
- Quorum
Financial Decisions
Sources of funds
Risk Management
Contingency Planning
 o Identifying Risks / Threats
 o Impact of Loss
 o Evaluate Alternatives
 o Risk-Mgmnt Program
 o Results

Insurance
 o liability insurance
 o property insurance
 o life insurance

Sky was in my "intro to business" class Jan-Apr 2009. In the beginning he was shy, but... once we got him talking about his job working at Cinnabon, he was a business genius and we were able to work that into many concepts of the course - in fact one class we had to stop early cause it was getting into too much distracting detail about how good the product tastes - anyhooo, Sky said because we talked about it so much, maybe he could bring some to the last class, I said sure, so he showed up the last class with 4 big boxes, + paper plates + napkins and forks - it was awesome - we all ate and spent only 5 min on the review.
Sky got A++++ and is now at Harvard ;-)