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MGTC41 Sept - Dec 2012 updated 2012 Nov 21 Corporate Strategy A 3rd year undergraduate course at  University of Toronto at Scarborough  Prerequisite:  [MGTB29H3 or MGTB27Y3] and [ECMB02H3 or ECMB06H3] Location: room 200 in the new Instructional Centre Monday 13:00 (1:00 pm) - 15:00 (3:00 pm) MARKS here  witiger.com/marks/ This course was taught in 2011 by Prof. Chris Boivaird

Prof. Tim Richardson

.Sessional Dates utsc.utoronto.ca/~registrar/calendars/calendar/Sessional_Dates.html
ASSIGNMENT INFO DETAILS
Assignment #1A    10% Oct 15   Writing a Goal, Objectives and Plans for a corporation
Assignment #1B    15% Oct 22   Examination of Corporate Mission, Goal, Objectives, Plans, Strategies and Tactics
Assignment #2      25%  Nov 5  Analysis of the influencing External Environments
Assignment #3      25%  Nov 26 Analysis of Competitive Strategy

September	October	November	Nov / Dec
Review corporate orientations o Product orientation o Sales orientation o Marketing orientation (mentioned Sept 10) Review of PDOC  o Planning   o Organizing  o Leading(Directing)  o Controlling (mentioned Sept 10) . Mission Statements Vision Statements Mantras (for Sept 17) (read in advance of the class) (will discuss Sept 24) . G O P S T Goals Objectives Plans Strategies Tactics (did Sept 10) Sept 17 did the class list name by name to help with basic info to make a decision to get into groups - group projects are worth 75 percent of the course so it makes sense to decide carefully how you form groups and who is in the group watch . Group Work video 3 Group Work video 4 4Ps- 6 Es (will discuss Sept 24) The external and industry environments in which businesses  o economic  o technological   o political/legal - regulatory  o social-cultural  o competitive  o geographic . PEST Analysis - political - economic - social, and  - technological analysis "Patterns in Strategy Formation" (noted Sept 24) Prof. Henry Mintzberg  www.mintzberg.org (background for Sept 24)  www.mintzberg.org/articles "Mintzberg on Management" a discussion of his 1989 book (did Sept 24).	Porter on Competitiveness 5 forces model How competitive forces shape strategy (for Oct15) Canada's international competitiveness (updated Oct 5th) Porter or Mintzberg discussed by Prof. Karl Moore www.forbes.com/... (for Oct1) video of Moore discussing  Porter vs. Mintzberg (for Oct1) Analysing the firm's competitive position Types of competition (read on your own to remind) Who is your competition (noted Sept 24) (for Oct1 and Oct 16) Competitive Analysis and Value Creation The Four Building Blocks of Competitive Advantage o Superior Efficiency o Superior Quality o Superior Innovation o Superior Responsiveness Competitor Intelligence (for Oct16 and 29) Competitor Intelligence-Asia (added Oct 30) Stakeholders the strategies of active Canadian companies Strategic Choice Corporate growth growth versus profitability Timex vs. Rolex . (in class Oct 22) Guest Speaker Prof. Bob Carroll video uploaded Oct 29 3 Generic Strategies .  o Operational Excellence  o Customer Intimacy  o Product Leadership Business Continuity Planning (did briefly Oct 22) (will discuss again Oct 29) Contingency Planning (for Oct 29) (not all parts of this unit need to be "absorbed")	Competitor Intelligence Risk and Threat Assessment Responding   o Deterrence  (we did not do this Oct 29th - read on your own).  o Countermeasures (we did not do this Oct 29th - read on your own).. ------------------------------------ Performance Assessment and NPOs  Non Profit Organizations Nonfinancial dimensions (video added Nov 28th)  o awareness of issues  o political lobbying results  o education/health issues  Financial Statements  and their Interpretation Measuring Performance Income Statements  www.dnb.ca/understanding- financial-statements.html 1. The Balance Sheet 2. The Income Statement 3. The Cash Flow Statement - sales, - gross profit margin Expenses - operating expenses - R / D expenses Income - operations - net income, net profit - return on investment, ROI, ROE Balance Sheets - working capital - shareholders equity - debts, current and term - leverage ratios Capital Markets - market capitalisation The cyclical nature of business - global business cycle indicators  www.conference-board.org /data/bci.cfm Corporate Strategy North American companies - Canada - U.S.A. European companies Asian companies - Japan - China - differences - similarities transnational corporate strategy - corporate strategy beyond the country origins of giants sized firms Strategic Alliances and  Collaborative Relationships (also discussed in MGTC44) (preview Oct 29th) Assignment 2 groups as told to WTGR Oct 29th click to see who is in what	Financial Ratios Leverage Ratios aka Debt Ratios o Capital Acquisition Ratio o Capital Employment Ratio o Capital Structure Ratio o Long-term debt/capitalization Ratio o Debt-to-equity Ratio  Liquidity ratios o Current Ratio o Quick Ratio (or "Acid Test" o Cash Ratio Efficiency ratios aka Operating Financial Ratios aka Asset Utilization Ratios o The Days Sales Outstanding Ratio o Inventory Turnover Ratio  o Receivables Turnover o Inventory Turnover o Inventory Period o Average Collection Period o Accounts Payable to Sales (%) o Total asset turnover (TAT) Ratio o Fixed asset turnover (FAT) Ratio o Sales Revenue per Employee Profitability ratios o Gross Profit Margin o Operating Profit Margin o Return on Assets o Return on Equity o Return on capital employed Investor Ratios o Earnings per share ("EPS") o Price-Earnings Ratio ("P/E Ratio") o Price / Cash Ratio o Dividend Yield (also known as Dividen Policy Ratios) o Dividend Yield o Payout Ratio o Book Value per Share o Market Value per Share o Market / Book Ratio Human Capital and performance measurement HR considerations in a global context . Prof. Chris Bovaird discussing attracting and retaining employees as a competitive advantage - an important differentiator Big Data role of IT in hiring/firing Maclean's article Oct 2012 (will note briefly Oct 29th) (Why is it important to you - read the article and pay attention to the part about packing our resumes with key words) What does it mean when you have to analyze something - watch this video for tips
Sept 10 2012 Sept 17 Sept 24	Sept 24 Oct 1 PROF SICK no class Oct 8 Holiday - Thanksgiving Oct 15 Assignment 1A due	Oct 22 Assignment 1B due Oct 29  Nov 5 Assignment 2 due Nov 5 online class Nov 12	Nov 19 Nov 26  Nov 26 1:10 pm Assignment 2 due Dec 3

on http://www.utsc.utoronto.ca/~registrar/calendars/calendar12/Sessional-Dates.html#2012_Winter_Session
Nov 5 Assignment 2 due  (hand in to Shonagh Monday Nov 5th at 1:10 +/- 10 minutes (meaning between 1:00 - 1:20 - if later than 1:20 it will be considered "late")

Nov 12th, discussed Leon's and The Brick merger from the point of view of "strategy"
 http://business.financialpost.com/2012/11/11/leons-buying-the-brick/ and
 http://www.cbc.ca/news/business/story/2012/11/11/leon-the-brick-buy.html
- 4P's, 6E's - and other "strategic points of consideration
- student "crowd sourcing" an analysis
- basically the point of this "in class" exercise is , if someone walked up to you and said
"you are a 3rd yr management student at Canada's largest university, and you are taking a strategy course, what
do you think of the merger...?" could you say something useful and interesting in response?
- posted Nov 19th  http://www.thestar.com/business/article/1287139--leon-s-furniture-says-sales-flat-profit-down
read this Toronto Star story about Leon's which came out Nov 13th, the day after our Nov 12th class
 

Read The Newspaper Part 1

Read The Newspaper Part 2 getting rich on the stock market

Read The Newspaper Part 3 learn an Industry Sector

Read The Newspaper Part 4 Business magazines are important

Earning Class Participation Marks - basics

Class Participation - how you earn the highest marks

Class Participation - how they are calculated - the numbers

..

Group Work - what the Report should look like - binding, pages, table of contents		Group Work / Reports Part 2 The importance of using "Mature Language" in your writing		Group Work / Reports Part 3 Get in Groups important considerations		Group Work / Reports Part 4 Coordinating the submission Communication w group members

 

MGTC41 uses material from the book Strategic Marketing by Todd Mooradian Kurt Matzler and Lawrence Ring - this is not a "required" text

Strategic Marketing is used in the topics of
Chpt 3 Mission Statements and Vision Statements
Chpt 5 Competitor Intelligence
 
 

Mentioned in class Sept 17th about some "practical - tactical" things you need to know about managing a business, like the steps to incorporate - which, funnily enough, is something missing from almost every business/marketing course i know of at college/university So if you are interested in knowing this, click on the small screen capture and watch the video This is NOT "testable" material, it is just something every business/marketing student should know - accounting students should also know this in order to advise their clients.

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Contest Sept 2012 - just like we have SWOT for Strengths, Weaknesses, Opportunities, Threats, I'd like to create an acronym for the 6E's  o economic   o technological   o political/legal - regulatory   o social-cultural   o competitive   o geographic You can re-arrange the order anyway you like, your task is to come up with something easy for students to remember - whichever class, or group comes up with the best acronym, wins a "food prize"

note: some students have been taught "PEST", which stands for political, economic, social and technological environment, but, in reality, the influences on business also include "competition" and "geography", which means PEST is inadequate cause when you are talking about the things you can control (4P's) and the things you can't control (the environments), PEST is not enough, you need 2 more (competition and geography)
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