6 Environments of business
- quick review
did May 9 Tue
did May 10 Wed
did May 11 Thu
-  -  -  -  -  -  -  -  -  -
The difference between Business and Marketing

did May 9 Tue
did May 10 Wed
did May 11 Thu
- watch on your own, 
- make comments

Difference between
Global Marketing and 
Global Business and
International Business
did May 9 Tue
did May 10 Wed
did May 11 Thu
-------------------- 
Canada - USA
- history overview
- geography
- cultural influences
brief background info
did May 9 Tue
did May 10 Wed
did May 11 Thu

-------------------- 
Political / Legal Environment
why governments of large
and medium sized countries 
need corporate tax revenue
did May 9 Tue
did May 10 Wed
did May 11 Thu
-------------------- 
Sources of Information
sources of info on
did May 16 Tue
did May 17 Wed
did May 18 Thu
- governments
- associations
- corporate webpages

- trade missions
international.gc...trade-missions 
did May 30 Tue
did May 31 Wed
did June 15 Thu
- -  - -  -  -  -  -  -  -  -  - 
Diplomatic Posts
did May 16 Tue
did May 17 Wed
did May 18 Thu
Embassy/High Commission
Consulate General
Consulate
.
2 min 34 sec
explanation of embassies
- -  - -  -  -  -  -  -  -  -  - 
Using a Japanese association
for export development
Case Study

video of what was explained
in class
did May 16 Tue
did May 17 Wed
did May 18 Thu
and
- corporate webpages

did May 16
did May 17
did May 18 Thu
 

Tax Havens are part of the Political / Legal Environment ../political environment.htm Tax Havens intro did May 18 Thu did May 24 Wed . Tax Havens NGOs did May 18 Thu

. 
Canada’s corporate registration systems

how to register a 
business in Ontario
did May 23 Tue
did May 18 Thu
-  -  -  -  -  -  -  -
Geographic
Environment
why Switzerland makes expensive watches
did May 18 Thu
did May 23 Tue
did May 24 Wed

explained Woods Canada
problem w CTC / Walmart
did May 30 Tue
did May 31 Wed
did May 25 Thu
. 
Government 
influence 
on trade
did quickly May 23 Tue
did June 1 Thu
Economic reasons
Non-Economic reasons
- Tariffs
did June 13 Tue
- Dumping and the CBSA 
- CBSA cbsa-asfc.gc.ca
did May 24 Wed
did June 1 Thu
did June 13 Tue
- Subsidies
did June 13 Tue
- Countervailing Duties 
- Nontariff Barriers 
- Quotas

Political Environment
and NGOs
WTO
did May 30 Tue
did May 31 Wed
IMF
did May 30 Tue
did May 31 Wed
did June 1 Thu
World Bank
did May 30 Tue
did May 31 Wed
did June 1 Thu
-------------------------------
- Canadian Govt Int'l 
Organizations and
Forums
. 
NAFTA
2017 NAFTA Link
 ....international.gc.ca
/trade-agreements...

Political Environment
and Trade Groups
European Union
APEC
ASEAN

Cdn Gov't agencies
.
CCC ccc.ca
did May 30 Tue
did May 31 Wed
did June 1 Thu

EDC  edc.ca
did May 30 Tue
did May 31 Wed
did June 1 Thu
DFAIT international.gc.ca
did May 30 Tue
did May 31 Wed

ExportFinancing
CdnGovt
did May 30 Tue
did May 31 Wed
did June 1 Thu
- DFAIT, - CIDA
- EDC, - CCC
- PEMDs

Outsourcing and
Offshoring
did May 30 Tue
did May 31 Wed
did June 1 Thu
Offshoring to India, China
Offshoring moving to Mexico because of NAFTA
.
Cultural environment
did May 24 Wed
.
marketing to different cultures - "DIASPORA"
- discussed Diaspora
did May 23 Tue
did May 24 Wed
did May 18 Thu
 economist.com/
node/21538742
 

ethics and bribery
did June 6 Tue
did June 7 Wed
did June 15 Thu
ethics effected by the
6 Environments

Ethics and 
Moral Hazard
did June 6 Tue
did June 7 Wed

watch and make comments

Ethics and Whistleblowers
ethics-whistleblowers.htm
did June 6 Tue
did June 7 Wed
.
0 Contingency planning
did June 7 Wed
did June 13 Tue
did June 15 Thu
0 Defensive / Integrative
did June 13 Tue
did June 15 Thu
0 Personal risk
did June 6 Tue
did June 7 Wed
did June 15 Thu
registration with the Canadian Embassy

Strategies for International Expansion
Collaborative  Arrangements
Indirect Exporting 
Co-op or Piggyback Exporting
Direct Exporting 
Licensing
Franchising
Contract Manufacturing
Management Contracts
Turnkey Operations
Joint Venture
 - Co-op Joint Venture
 - Equity Joint Venture
Alliances
 - Strategic Alliances
 - Equity Alliances
Wholly Owned Subsidiaries 
 - Acquisitions
 - Greenfield Operations
Consortiums
-----------------------------
Foreign
Exchange Rates

Political
Risk
- confiscation
- expropriation
- nationalization

Countertrade
as a technique for
dealing with
political risk
currency risk

Designing the salesforce
expatriate sales personnel
TCN 3rd country nationals
HR for IB
Human Resources for
Int'l Business
.
HR - wage rate comparisons

IT & Intl Business 
Competition

The effect of the Internet on Intl 
Business

Global
Marketing
Research

Segmentation
Issues and
Positioning

Market Entry 
Strategies
- import
- export
- joint venture
- alliance
- rep office
- franchise

Global 
Branding 
Strategies 

Mktg Services

Supply Chains
- internet aspects of supply chains & intl business

Activities
- Purchasing 
- Logistics 
- Support 

Global Manufacturing Strategy 
1. Manufacturing Compatibility
2. Manufacturing Configuration
3. Coordination
4. and Control
 

Product Quality
TQM