SENECA COLLEGE, TORONTO
PRINCIPLES OF 
INTERNATIONAL BUSINESS 
& MARKETING
SCM 950
As Taught by Prof. Tim Richardson School of Marketing and e-Business, Faculty of Business
.
This page last updated 2001 Aug 3
 
Outline A Outline B Outline C Outline D Outline E Outline F
Globalization
Intl Trade Theory
-Dumping 
-Subsidies 
-Countervailing Duties 
-Tariffs 
-Nontariff Barriers 
-Quotas

The Environments

- Economic
- Cultural
- Political/Legal
+
- Technological
- Competitive

Chpt 2
Global Economic
Environment

Canada's competitiveness

IMD

 Chpt 4
Cultural
Environment

Elements of Culture 
                         Cross cultural comparisons 
                         Adapting to
foreign cultures
 
 
 
 
 
 
 

 

 Chpt 5
Political/Legal
Regulatory
Environment

GATT / WTO
OECD
NAFTA

Chpt 3
Global Financial Environment
IMF
World Bank
Currency Risk

Foreign
Exchange Rates

Political
Risk
- confiscation
- expropriation
- nationalization

Countertrade
as a technique for
dealing with
political risk
currency risk

 Technological
Environment

IT & Intl Business 
Competition

The effect of the Internet on Intl 
Business

 Global
Marketing
Research

Segmentation
Issues and
Positioning

Market Entry 
Strategies
- import
- export
- joint venture
- alliance
- rep office
- franchise

Global 
Branding 
Strategies 

Mktg Services

 Supply Chains
- internet aspects of supply chains & intl business
  • Planning Systems
  • Execution Systems
  • Performance Measurement Systems
  • Integrating Functions


    • Activities
    - Purchasing 
    - Logistics 
    - Support 

    Global Manufacturing Strategy 
    1. Manufacturing Compatibility
    2. Manufacturing Configuration
    3. Coordination
    4. and Control

    Intranets/Extranets

    TQM, Kaizen

    CRM
    Customer Relationship Management in Intl Business

    HR issues.
    May 11
    May 18    		 May 25
    June 1    		 June 1
    June 8
    June 15 Test #1    		 June 22
    June 25-29 no classes
    July 5    		 July 13
    July 20 Test #2
    July 27    		 Aug 3
    Aug 9 Test #3

    Grading Information                        Assignment Information

    Official Course outline
    senecac.on.ca/outlines/003/SIB/IBS725.HTM
    (strictly speaking this is written for a course named IBS725 but SCM 950 is virtually the same
     

    Text for the course
    There is a 1998 edition, and a 2000 edition, we will use the 2000 edition
     
    Global Marketing Management by Masaaki Kotabe, Kristiaan Helsen
    Publisher: John Wiley & Sons
    Hardcover  752 Pages  ISBN 0471372897

    The online table of contents from the publihser's website
     http://catalog2.wiley.com/catalog/titletoc/0,1814,0471372897|124|01|N|1|toc,00.html

    If you can't get this book from the campus bookstore. Chapters.ca has it on their website for  $83.96 CDN. Amazon also sells the book - price $102.25 USD