When watching this video of TV commercials in class, keep in mind the following points

1. Which of the 4 Ps was emphasized in the commercial?
    o  Product
    o  Price
    o  Promotion
    o  Place

2. Did the commercial satisfy one of the Promotional Objectives?
    o  Inform
    o  Persuade
    o  Remind
(these are usually determinied by what stage the product is at in the PLC Product Life Cycle: Intro, Growth, Maturity or Decline)

3. Did the commercial appeal to feelings or emotions about
    o  Sex
    o  Humour
    o  Fear

4. Was the commercial appealing to
    o  a specific target market segement
    o  broad appeal to everybody

5. Stickiness - You would remember this commercial because it was
    o  exciting or entertaining
    o  controversial, made you want to discuss it with someone
    o  irritating, you remembered it because it was stupid

6. Message successful?
    o  I got the message, I understood what they were trying to say
    o  I sort of understood, but the message was a bit fuzzy
    o  I have no flippin clue what they were talking about

7. Positioning :  this commercial was trying to "position" the brand as to quality, lifestyle, etc.
    o  yes
    o  no
    o  not sure

World's Best Commercials You've Never Seen, and some you have
 

.	Misc. Canadian Commercials	Promotional Objectives			Appeal - segmentation		Message Successful?			Sticky? E - Exciting, entertaining C- controversial I - irritating, stupid
.	.	Inform	Persuade	Remind	Focused	Broad	yes	maybe	no	E, C or I
6	Steve McQueen	.	.	.	.	.	.	.	.	.

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Quiz # 1 Puppy - what are they advertising

#7 NYPD Blue - an example of a network "Promo"
 

.	Commercials that reply on Humour	Promotional Objectives			Appeal - segmentation		Message Successful?			Sticky? E - Exciting, entertaining C- controversial I - irritating, stupid
.	.	Inform	Persuade	Remind	Focused	Broad	yes	maybe	no	E, C or I
8	Missouri Auctioneer	.	.	.	.	.	.	.	.	.
9	Swedish Pocket Pager	.	.	.	.	.	.	.	.	.
10	Diesel Jeans, India	.	.	.	.	.	.	.	.	.
11	Mexico Mastercard	.	.	.	.	.	.	.	.	.

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.	Network Promos	Promotional Objectives			Appeal - segmentation		Message Successful?			Sticky? E - Exciting, entertaining C- controversial I - irritating, stupid
.	.	Inform	Persuade	Remind	Focused	Broad	yes	maybe	no	E, C or I
12	Chicken	.	.	.	.	.	.	.	.	.
13	Sports Center	.	.	.	.	.	.	.	.	.
14	Sports Center	.	.	.	.	.	.	.	..	.
15	Refs Dancing	.	.	.	.	.	.	.	..	.

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.	Unconventional Commercials	Promotional Objectives			Appeal - segmentation		Message Successful?			Sticky? E - Exciting, entertaining C- controversial I - irritating, stupid
.	.	Inform	Persuade	Remind	Focused	Broad	yes	maybe	no	E, C or I
16	Australian Women's golf	.	.	.	.	.	.	.	.	.
17	Egg cracking	.	.	.	.	.	.	.	.	..
18	Trout fishing	.	.	.	.	.	.	.	.	.
19	bridge, speakers	.	.	.	.	.	.	.	.	..
20	French drink	.	.	.	.	.	.	.	.	..
21	skateboarder	.	.	.	.	.	.	.	.	..

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Quiz # 2 what product is being sold - Zulu's bouncing !

Commercials of Suoper Bowl Sunday
- the making of hotjobs.com commercial
- the making of WWF commercial
 
 

.	Commercials like short films	Promotional Objectives			Appeal - segmentation		Message Successful?			Sticky? E - Exciting, entertaining C- controversial I - irritating, stupid
.	.	Inform	Persuade	Remind	Focused	Broad	yes	maybe	no	E, C or I
22	Black & Decker	.	.	.	.	.	.	.	.	.
23	Sharp Mini-Disc	.	.	.	.	.	.	.	.	..
24	Japan - Polaroid	.	.	.	.	.	.	.	.	.

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Quiz # 3 a lot of commercials have nothing to do with the product being sold