SENECA COLLEGE                                      E-Commerce for Tourism
text for the course TCS 301 
Tourism is one of the worlds most highly automated industries. Travel web sites receive more hits than many other web sites. This course will review the electronic distribution of travel products, including B2B and B2C. In addition, students will research various web sites to discuss issues such as web site design, user friendliness, security ? privacy, and marketing effectiveness. Students will also be taught how to make a basic working website which could be used for a real tourism agency...
ASSIGNMENT ? GRADING BREAKDOWN
how to earn Class Participation Marks
click here to see your TCS 301 marks, Monday section..
course text: Current Issues in Marketing in the Information Age, 2nd Ed. ISBN 0176439668
As Taught by Prof. Tim Richardson
and Prof. Dennis Stevenson            dennis.stevenson"@"senecac.on.ca
last updated 2008 June 18

Student Sites May - Aug 2008 www.witiger.com/senecacollege/TCS301/TCS301studentsites2008summer.htm

Student Sites Jan-Apr 2008 www.witiger.com/senecacollege/TCS301/TCS301studentsites2008.htm
 
. .
May 2008
Prof. Richardson
June 2008
Prof. Richardson
June 2008
July 2008
Prof. Richardson
Prof. Stevenson
Aug 2008
Prof. Stevenson
Tourism Glossary
----------------------------------------
INTRODUCTION to TCS301
and
GETTING STARTED(read again)
----------------------------------------
basics of making a working website
(read this)
HTML basics
 look at  BCS 500(just for info)
- use of HTML Editors
- images editors for Jan 2006
- image editor 2007, 2008
- tables,  sound
- web page building resources
- download Netscape 4.8
 http://browser.netscape.com
/downloads/archive/
- uploading your site, FTP'ing
- download FTP(read this)
+ - making TCS301/index.html
---------------------------------------
web page editing(just for info)
 tables  forms   frames
---------------------------------------
ISP Hosting solutions(read this)
---------------------------------------
Domain Name issues
o  Registration(May 14)
o  Marketing Issues(May 14)
o  Scams(May 14)
o  Phishing(May 14)
Overview of E-C (May 21)
Interdisciplinary nature of EC
What is
- eCommerce/ eBusiness
(May 21)
E-C Failures dotcomfailures.htm(May 21)

--------------------------------------
The Environments (May 21)
effecting EC
o  Economic Environment
o  Competitive Environment
o  Political Environment
o  Social/Cultural Environment
o  Technological Environment
--------------------------------------
Benefits and Limitations
(May 28)
o  Technical limitations
o  Non-technical limitations
 benefits-limitations.htm
--------------------------------------
4 opportunities(May 28)

 

using Search Engines effectively
Search Engine Issues(June 11)
---------------------------------------
Business Models(June 11)
------------------------------------
Do's and DON'Ts(June 11)
--------------------------------------
Things to be Convincing About©
(June 18)

- CLV (Velvet Rope)
(June 18)
---------------------------------------

Building Your E-Business
Attracting Traffic
- Search Engine Ranking©
(July 2)
- META TAGS
----------------------------------------
o Online Communities
(July 9)

o Web Cams (July 9)
----------------------------------------
Legal Issues
Privacy Issues (July 16)

Security Issues (July 16)
o  firewalls
o  viruses
o  patches
o  scams
o  identity theft
o  social engineering
o  biometrics
--------------------------------------
Payment Methods
o  Credit Card Issues
-------------------------------------
Presentation Tips
May 7
May 14
May 21
May 28Quiz # 1
June 4 Assgnmt # 1 Web Report

June 11
Quiz # 2 (about 
Benefits & Limiations)

June 11
June 18
June 16-20 exam week at Seneca
June 23 - 27th Break Week
July 2
July 9 due Assgnmt # 2 
July 16 Quiz # 3 Travel Site
 
July 23 pre-report due
July 30 
Aug 6 Team Presentations
Team Project Details

Presentation Tips

Aug 11-15 exam week at Seneca
 

.mmm
http://www.youtube.com/watch?v=bcuw9bMYgHY Read the newspaper on a regular basis

Watch my YouTube video to understand why

Part 1 www.youtube.com/watch?v=bcuw9bMYgHY
(why this helps you in class, and in job hunting)

Part 2 www.youtube.com/watch?v=8tXadb6IsKI
( a story abut how I made money on the stock market cause I read the newspaper and learned about a particular company)

mmm
 
Here is a funny little Dilbert cartoon which I thought my Tourism students would appreciate

Click on the pic to see the large version

WTGR
 

.
 
. .
Jan 2008
Feb 2008
Mar 2008
April 2008
Tourism Glossary
----------------------------------------------
INTRODUCTION to TCS301
and
GETTING STARTED
----------------------------------------------
basics of making a working website
HTML basics
 look at  BCS 500
- use of HTML Editors
- images editors for Jan 2006
- image editor Jan 2007
- tables,  sound
- web page building resources
- download Netscape 4.8
 http://browser.netscape.com
/downloads/archive/
- uploading your site, FTP'ing
- download FTP
+ - making TCS301/index.html
--------------------------------------------
web page editing
 tables  forms   frames
--------------------------------------------
ISP Hosting solutions
--------------------------------------------
Domain Name issues
o  Registration
o  Marketing Issues
o  Scams
o  Phishing
What is
- eCommerce/ eBusiness
E-C Failures dotcomfailures.htm

--------------------------------------------
The Environments
effecting EC
o  Economic Environment
o  Competitive Environment
o  Political Environment
o  Social/Cultural Environment
o  Technological Environment
--------------------------------------------
Benefits ? Limitations to use EC
o  Technical limitations
o  Non-technical limitations
 benefits-limitations.htm
--------------------------------------------
4 opportunities(March 03)
-------------------------------------------
using Search Engines effectively
Search Engine Issues
(March 03)
--------------------------------------------
Business Models

Do's and DON'Ts
------------------------------------------
Things to be Convincing About©
(March 03)
- CLV (Velvet Rope)
-----------------------------------------
 
Building Your E-Business
Attracting Traffic
- Search Engine Ranking©
(March 10)
- META TAGS
--------------------------------------------
o Online Communities
(March 17)
o Web Cams (March 17)
--------------------------------------------
Legal Issues
Privacy Issues (March 17)
Security Issues
o  firewalls
o  viruses
o  patches
o  scams
o  identity theft
o  social engineering
o  biometrics
--------------------------------------
Payment Methods
o  Credit Card Issues
-------------------------------------
Presentation Tips
Mon Section (Prof. Richardson)
Jan 7
Jan 14 
Jan 21 
Jan 28 Quiz # 1
Jan 28
Feb 04
Feb 11 Assgnmt # 1 Web Report
Feb 18
Feb 25 - Feb 29 study week
March 3 
March 10 Quiz # 2
due March 14 Assgnmt # 2 
               Travel Site
March 17 (St. Patrick's Day)
March 24 pre-report due
March 31Quiz # 3
April 07 Team Presentations
Team Project due Apr 11th
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Student Sites www.witiger.com/senecacollege/TCS301/TCS301studentsites2007.htm
former student's sites http://www.witiger.com/senecacollege/MRK410/410students2006summer.htm
 
witiger.com
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