SENECA COLLEGE                                      E-Commerce for Tourism

TCS 301  Tourism is one of the worlds most highly automated industries. Travel web sites receive more hits than many other web sites. This course will review the electronic distribution of travel products, including B2B and B2C. In addition, students will research various web sites to discuss issues such as web site design, user friendliness, security ? privacy, and marketing effectiveness. Students will also be taught how to make a basic working website which could be used for a real tourism agency... ASSIGNMENT ? GRADING BREAKDOWN how to earn Class Participation Marks click here to see your TCS 301 marks, Monday section.. course text: Current Issues in Marketing in the Information Age, 2nd Ed. ISBN 0176439668

As Taught by Prof. Tim Richardson and Prof. Dennis Stevenson            dennis.stevenson"@"senecac.on.ca

Student Sites May - Aug 2008 www.witiger.com/senecacollege/TCS301/TCS301studentsites2008summer.htm

Student Sites Jan-Apr 2008 www.witiger.com/senecacollege/TCS301/TCS301studentsites2008.htm
 

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May 2008 Prof. Richardson	June 2008 Prof. Richardson	June 2008 July 2008 Prof. Richardson Prof. Stevenson	Aug 2008 Prof. Stevenson
Tourism Glossary ---------------------------------------- INTRODUCTION to TCS301 and GETTING STARTED(read again) ---------------------------------------- basics of making a working website (read this) HTML basics  look at  BCS 500(just for info) - use of HTML Editors - images editors for Jan 2006 - image editor 2007, 2008 - tables,  sound - web page building resources - download Netscape 4.8  http://browser.netscape.com /downloads/archive/ - uploading your site, FTP'ing - download FTP(read this) + - making TCS301/index.html --------------------------------------- web page editing(just for info)  tables  forms   frames --------------------------------------- ISP Hosting solutions(read this) --------------------------------------- Domain Name issues o  Registration(May 14) o  Marketing Issues(May 14) o  Scams(May 14) o  Phishing(May 14)	Overview of E-C (May 21) Interdisciplinary nature of EC What is - eCommerce/ eBusiness (May 21) E-C Failures dotcomfailures.htm(May 21) -------------------------------------- The Environments (May 21) effecting EC o  Economic Environment o  Competitive Environment o  Political Environment o  Social/Cultural Environment o  Technological Environment -------------------------------------- Benefits and Limitations (May 28) o  Technical limitations o  Non-technical limitations  benefits-limitations.htm -------------------------------------- 4 opportunities(May 28)	using Search Engines effectively Search Engine Issues(June 11) --------------------------------------- Business Models(June 11) ------------------------------------ Do's and DON'Ts(June 11) -------------------------------------- Things to be Convincing About© (June 18) - CLV (Velvet Rope) (June 18) --------------------------------------- Building Your E-Business Attracting Traffic - Search Engine Ranking© (July 2) - META TAGS ---------------------------------------- o Online Communities (July 9) o Web Cams (July 9) ---------------------------------------- Legal Issues Privacy Issues (July 16)	Security Issues (July 16) o  firewalls o  viruses o  patches o  scams o  identity theft o  social engineering o  biometrics -------------------------------------- Payment Methods o e-payment matrix o  Credit Card Issues ------------------------------------- Presentation Tips
May 7 May 14	May 21 May 28Quiz # 1 June 4 Assgnmt # 1 Web Report June 11 Quiz # 2 (about  Benefits & Limiations)	June 11 June 18 June 16-20 exam week at Seneca June 23 - 27th Break Week July 2 July 9 due Assgnmt # 2  July 16 Quiz # 3 Travel Site	July 23 pre-report due July 30  Aug 6 Team Presentations Team Project Details Presentation Tips Aug 11-15 exam week at Seneca

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Read the newspaper on a regular basis Watch my YouTube video to understand why Part 1 www.youtube.com/watch?v=bcuw9bMYgHY (why this helps you in class, and in job hunting) Part 2 www.youtube.com/watch?v=8tXadb6IsKI ( a story abut how I made money on the stock market cause I read the newspaper and learned about a particular company)

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Here is a funny little Dilbert cartoon which I thought my Tourism students would appreciate Click on the pic to see the large version WTGR

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Jan 2008	Feb 2008	Mar 2008	April 2008
Tourism Glossary ---------------------------------------------- INTRODUCTION to TCS301 and GETTING STARTED ---------------------------------------------- basics of making a working website HTML basics  look at  BCS 500 - use of HTML Editors - images editors for Jan 2006 - image editor Jan 2007 - tables,  sound - web page building resources - download Netscape 4.8  http://browser.netscape.com /downloads/archive/ - uploading your site, FTP'ing - download FTP + - making TCS301/index.html -------------------------------------------- web page editing  tables  forms   frames -------------------------------------------- ISP Hosting solutions -------------------------------------------- Domain Name issues o  Registration o  Marketing Issues o  Scams o  Phishing	Overview of E-C Interdisciplinary nature of EC What is - eCommerce/ eBusiness E-C Failures dotcomfailures.htm -------------------------------------------- The Environments effecting EC o  Economic Environment o  Competitive Environment o  Political Environment o  Social/Cultural Environment o  Technological Environment -------------------------------------------- Benefits ? Limitations to use EC o  Technical limitations o  Non-technical limitations  benefits-limitations.htm -------------------------------------------- 4 opportunities(March 03) ------------------------------------------- using Search Engines effectively Search Engine Issues (March 03) -------------------------------------------- Business Models	Do's and DON'Ts ------------------------------------------ Things to be Convincing About© (March 03) - CLV (Velvet Rope) -----------------------------------------   Building Your E-Business Attracting Traffic - Search Engine Ranking© (March 10) - META TAGS -------------------------------------------- o Online Communities (March 17) o Web Cams (March 17) -------------------------------------------- Legal Issues Privacy Issues (March 17)	Security Issues o  firewalls o  viruses o  patches o  scams o  identity theft o  social engineering o  biometrics -------------------------------------- Payment Methods o e-payment matrix o  Credit Card Issues ------------------------------------- Presentation Tips
Mon Section (Prof. Richardson) Jan 7 Jan 14  Jan 21  Jan 28 Quiz # 1	Jan 28 Feb 04 Feb 11 Assgnmt # 1 Web Report Feb 18 Feb 25 - Feb 29 study week	March 3  March 10 Quiz # 2 due March 14 Assgnmt # 2                 Travel Site March 17 (St. Patrick's Day)	March 24 pre-report due March 31Quiz # 3 April 07 Team Presentations Team Project due Apr 11th

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Student Sites www.witiger.com/senecacollege/TCS301/TCS301studentsites2007.htm
former student's sites http://www.witiger.com/senecacollege/MRK410/410students2006summer.htm
 

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