DRAFT .. - in process of re-doing - last updated Oct 5 2012
this course may be taught again Sept-Dec 2013

 
SENECA COLLEGE                                    E-Commerce for Tourism
TCS 301 
Tourism is one of the worlds most highly automated industries and one of the first industries to use web based marketing.

In this course we will study the many ways travel and tourism uses the latest technologies, many of which are internet based, to be competitive in a global market.

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former course text: Current Issues in Marketing in the Information Age, 2nd Ed. ISBN 0176439668
ASSIGNMENT and GRADING BREAKDOWNhow to earn Class Participation Marks.
As Taught by Prof. Tim Richardson
last updated 2012 Oct 5
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Jan 2013
Feb
March
March / April
Tourism Glossary
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INTRODUCTION to TCS301
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4P's
o  Product
o  Price
o  Promotion
o  Place
background you need to know

The 6 Environments
effecting EC
o  Economic Environment
o  Competitive Environment
o  Political Environment
o  Social/Cultural Environment
o  TechnologicalEnvironment
o  GeographicEnvironment
background you need to know
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What is
- eCommerce/ eBusiness
E-C Failures dotcomfailures.htm
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4 opportunities
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Benefits and Limitations

o  Technical limitations
o  Non-technical limitations
 benefits-limitations.htm
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Effective use of online testimonials in marketing tours, events and attractions
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OTAs
Online Travel Agencies

o iTravel2000.com
o expedia.ca
o flightcentre.ca
o mertibiz.ca
o redtag.ca
o sunwing.ca
o travelocity.ca
o flightnetwork.com
o hotwire.com
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Destinations and Accommodation

o tripadvisor.com
o booking.com
o hotels.com
o tripadvisor.ca
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Airlines
o aircanada.ca
o westjet.ca
o airtransat.com
o flyporter.com
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Loyalty programs
LoyaltyOne/airmiles
guest speaker Prof. Ed Bennington
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M-commerce intro
access to web content w mobile devices
- notebooks and netbooks
- tablets
- smart phones
- mobile apps

M-commerce and GPS

 

ISP Hosting solutions
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Domain Name issues
o  Registration
o  Marketing Issue
o  Scams
o  Phishing
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using Search Engines effectively
Search Engine Issues

SEO - Search Engine Optimization

o Video 2009 Part 1
o Video 2009 Part 2
--
o Video 2012-Part 1
o Video 2012-Part 2
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website analytics
Google analytics
"above the fold"
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SMO - Social Media Optimization
- generating engaging content

o YouTube
o Facebook
o Twitter
o Foursquare
o flickr
o Linkedin
article 1
article 2
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Things to be Convincing About©
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online payment issues
PCI Security compliance
 

 

Security 
o Scams 
o Identity Theft
- includes multiple videos created by students
o Social Engineering
o biometrics
third party risks and outsourcing
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Business Models
how enterprises are making money online in travel and tourism
o web catalog Model
o brokers and portals
o provider based
o user pay based
o co-creation model
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Online Branding
Strategic building up of brands on the Internet
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e-Payment Systems
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Online Communities

o Web Cams
+ Google Street View
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Legal Issues
Privacy Issues 
o Privacy Violations
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Cultural Considerations

Marketing to Different Cultures

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Pricing Objectives
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. . . .

topics that could be worked in
trends in tourism information technology and web-based applications and content
How to Manage your Reputation Online through using and monitoring social media
 
 
http://www.youtube.com/watch?v=bcuw9bMYgHY http://www.youtube.com/watch?v=8tXadb6IsKI http://www.youtube.com/watch?v=Zh_3o1npTEg http://www.youtube.com/watch?v=k1w28eG3jyA http://www.youtube.com/watch?v=xRrPMWWENhM http://www.youtube.com/watch?v=TI8JxwBvnII http://www.youtube.com/watch?v=wCxYyI_iWj0
Read The Newspaper
Part 1
Read The Newspaper
Part 2
getting rich on the stock market
Read The Newspaper
Part 3
learn an
Industry Sector
Read The Newspaper
Part 4
Business magazines
are important
Earning
Class
Participation
Marks
- basics
Class
Participation
- how you earn the highest marks
Class
Participation
- how they are calculated
- the numbers
..
http://www.youtube.com/watch?v=LxguksrUZfk http://www.youtube.com/watch?v=B7e9WSnC0Tk http://www.youtube.com/watch?v=ybZbld2gyLI http://www.youtube.com/watch?v=bsPyhq52IwU
Group Work
- what the Report should look like
- binding, pages, table of contents
Group Work / Reports Part 2
The importance of using "Mature Language" in your writing
Group Work / Reports Part 3
important considerations
Group Work / Reports Part 4
Coordinating the submission
Communication w group members

 

.mmm

mmm
 
Here is a funny little Dilbert cartoon which I thought my Tourism students would appreciate

Click on the pic to see the large version

WTGR
 

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http://www.witiger.com/senecacollege/DSC_2593best-banner.jpg Prof. Richardson with the 1st year students, taken at the end of the final class of the 2 week Special Lecture Series at
Daewon University College, 
Korea
2010 
Nov 
11-28

Student Sites May-Aug 2008 www.witiger.com/senecacollege/TCS301/TCS301studentsites2008summer.htm
Student Sites Jan-Apr 2008 www.witiger.com/senecacollege/TCS301/TCS301studentsites2008.htm
Student Sites 2007 www.witiger.com/senecacollege/TCS301/TCS301studentsites2007.htm
Student Sites 2006 http://www.witiger.com/senecacollege/MRK410/410students2006summer.htm

resources , other online course curriculum of e-commerce tourism courses

Mahidol University, Thailand, ICTM 370 Technology for Tourism Industry           http://www.muic.mahidol.ac.th/eng/wp-content/courses/syllabi/ICTM370.pdf
Oreon State University, FOR 374: Tourism Information Technology Syllabus     http://www.osucascades.edu/sites/default/files/documents/FOR374.pdf
Mae Fah Luang University, Thailand, Electronic Commerce for Tourism Business              http://itschool.mfu.ac.th/~tawipas/e_commerce/coursesyllabus_e_commerce.pdf

Humber - no specific courses on e-commerce or e-business re: tourism  http://www.humber.ca/program-2012/bachelor-commerce-hospitality-and-tourism-management

Centennial - no specific courses on e-commerce or e-business re: tourism http://www.centennialcollege.ca/Programs/ProgramOverview.aspx?Program=1824

Centennial does have a course on using Sabre  http://www.centennialcollege.ca/Programs/CourseDetail.aspx?Program=1824&CourseCode=TRAV-215
Sheridan no specific courses on e-commerce or e-business re: tourism  http://www.sheridancollege.ca/Programs%20and%20Courses/Full-Time%20Programs/Programs%20A-Z%20Index/Tourism%20and%20Travel.aspx

George Brown - no specific courses on e-commerce or e-business re: tourism www.georgebrown.ca/hospitality/  http://gbcapps.georgebrown.ca/co/gbc/programs/H110.html
 

George Brown does have a course titled LAW2014 - LIABILITY, RISK MANAGEMENT AND GUEST SECURITY  http://gbcapps.georgebrown.ca/co/gbc/hospitality-and-tourism/hospitality-and-tourism-managem/courses/LAW/2014/law2014---h110.html
image from  http://www.webseoanalytics.com/blog/basic-social-media-practices-for-travel-and-tourism-industry/
 
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