For the section(s) taught by Prof. W. Tim G. Richardson

May	May	June	June
an explanation of the 4P's 2 min 19 sec Marketing Mix - 4P's did May 10 o product o price o promotion o place Marketing Basics - 6Esdid May 17 4 P's - 6 E's VIDEO 10 min 44 sec ( view thoroughly) ------------------------------ "10 fingers" of business and marketing 2 min 41 sec noted  May 10 ------------------------------ Promotional Mix did May 10 powerpoint   Personal Selling Mass Selling - Advertising - Publicity     - Viral Marketing Sales Promotion   where does SEO/SMO belong in the traditional promotional mix?? ----- 2 min 43 sec showed May 17 why the saving of time is an integral part of business and marketing ------ SEO/SMO Trends we'll discuss trends in every class based on topics in the news 2016 SEO trends - based on 4Ps and 6Es begun May 17 Forbes  forbes.com/sites/top-7-seo -trends-that-will-dominate-2016 A.M.A.  ama.org...seo-rules-2016 Six SEO Rules for 2016 article on the AMA site searchenginewatch.com searchenginewatch.com.. will-2015s-seo-best-practices -carry-over-into-2016 --------------------------------------- Product Orientation Sales Orientation Marketing Orientation related to Inbound Mktg Video - Version 2012 noted May 26	Search Engines Issues - non SEO topics (for reference) (read - quite a bit of this you might not know) -------------------------------------- Search Engines (SEO) improve your ranking reviewed May 17th Dev Basu CEO / Founder poweredbysearch.com . SEO slides for 2016  witiger.com/powerpoints/ . SEO slides for 2015  slideshare.net /devbasu/why-you- need-become-an-seo o Video 2009 Part 1  () o Video 2009 Part 2  (v) o Video 2012-Part 1 (t) o Video 2012-Part 2 -------------------------------- Content "compelling content" did May 19 "viral" content - words / texts - images / graphics - video - story telling - how to effectively describe things   discussion  about the importance of STORY TELLING as part of producing compelling promotional information -------------------------------- META Tags noted briefly May 10 META Description Tags META Content Tags adding META TAgs to wordpress noted briefly May 24 ----------------------------------- LINKS Links Out (negligible) Links In (valuable) Link Reciprocity  poweredbysearch.com/ resources/link- building-ninja-tips/ Link Building webinar (featuring Jon Cooper of Point Blank) from  ----------------------------------- SPIDERS - crawlers, bots ----------------------------------- "Landing page" "Above the Fold" noted briefly May 24 -----------------------------------   Hubspot Certification noted May 26  http://certification.hubspot .com/inbound-certification and once you are signed in it will take you to  http://academy.hubspot. com/ic16/optimizing- your-website-for -search-engines ----------------------------------- Inbound marketing and SEO noted May 26 (related to Content Marketing) Inbound is promoting an enterprise through - SEO - whitepapers - blogs and Vblogging - podcasts - newsletters Hubspot and Inbound visit to PBS 2016 May	---------------------------------------- Mktg Communications Promotion Objectives di o Informing o Persuading o Reminding relationship to SEO / SMO ------------------------------------     Viral Marketing noted briefly May 10 showed May 10 as an example of story telling -- Publicity because younger ppl are immune to regular advertising - discussed Ashley Madison ----------------------------------- Kewl Commercials Weird Ads r All commercials have a basic theme. The main three are - Sex - Humour - Fear There is also - Lifestyle - Nostalgia - Patriotism --- 18 things to be convincing the "compell" in "compeling content" noted briefly May 10 discussed May 26 1. Warranty service / Guarantee   2. Sizing, Price & Product Info   3. Functions and Features   4. Privacy   5. Long term use and upgradeability   6. Testimonials   7. Associations & Affiliations, Awards and Recognition   8. Shipping   9. After Sales Customer Service 10. Corporate Citizenship: environmental considerations  11. Corporate Citizenship: social - cultural considerations  12. Corporate Citizenship: gender issues  13. Corporate Citizenship:  human rights issues  14. Contact Information  15. Payment Security  16. Colours: use of  17. Shopping Cart abandonment issues  18. "engage" the customer   Thing to be convincing commentary YouTube Video 10 min 4 sec ---------------------------------- Optimization for  https://searchenginewatch. com/sew/how-to/2307785/ 5-youtube-video-optimization-tips added June 7 ----------------------------------- Optimization for ----------------------------------- Optimization for ----------------------------------- Optimization for mentioned June 7 Whitepaper	Benefits and Limitations of e-Business noted briefly May 10 more discussion June 7 ------------------------------------------ Mobile SEO / SMO . Local SEO factors  poweredbysearch.com /resources/top-local-seo- ranking-factors-in-2015/ from  article  marketingland.com/six- components-mobile-seo- 2016-167064 . Optimization for mobile devices - smart phones - tablets - GPS technologies Optimization for ---------------------------  m-commerceintro.htm GPS Technology noted briefly May 10 A-GPS mentioned May 10 ANS Adaptable Navigation Systems ---------- Shoppers browse and purchase from same device optimizing for mobile devices Hartley  9-tips-for-optimizing- your-website-for-mobile-users/  ---------- Pressure to save time ----------------------  sources of info on n - governments - associations - corporate webpages 5 min 12 sec. How WTGR used an industry association to market in Japan ----------------------------------------   Domain Names  some material done in Prof. Shah's class - discussed May 24 o marketing strategies domain tasting May 24 hosting strategies May 24 o registering a domain o domain scams May 24 o domain phishing o domain hacking o domain disputes o domain Verisign issues .  phishing and spear phishing explained in a video .  Domain Name Videos class told to watch, and make comments Video 1  intro Video 2 registration / hosting Video 3  TLDs Video 4  mktg strategies Video 6  hacking
May 10 Tue 2016 May 12 Thu May 17 Tue May 19 Thu	May 24 May 26 Assignment 1 Part A May 31 PBS Tour meet 08:45 SW corner Dundas Square go to 211 Yonge Street, Suite 400	June 2 Assignment 1 Part B June 7 Assignment 2 (PBS) for discussion in class June 9 Assignment 3 June 14	June 16 last class June 21 exam week June 23 exam week June 27-30 Reading Week

.dates are subject to change due to weather and other circumstances
 
 

Read The Newspaper Part 1

Read The Newspaper Part 2 getting rich on the stock market

Read The Newspaper Part 3 learn an Industry Sector

Read The Newspaper Part 4 Business magazines are important

Earning Class Participation Marks - basics

Class Participation - how you earn the highest marks

Class Participation - how they are calculated - the numbers

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Group Work - what the Report should look like - binding, pages, table of contents		Group Work / Reports Part 2 The importance of using "Mature Language" in your writing		Group Work / Reports Part 3 important considerations		Group Work / Reports Part 4 Coordinating the submission Communication w group members

 

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