Assignment 1
 

Assignment 1

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Story Telling

"Products and services don’t sell; stories do. .....building a story around a brand–a good story–entices people to come back for more.
Stories achieve two essential marketing goals: They build trust and engagement with consumers and allow marketers to deeply target the demographic they want to engage with most.
 http://www.organikseo.com/blog/the-importance-of-storytelling-in-digital-marketing/

" 90% of information transmitted to the brain is visual, and on average visual images can be processed up to 60,000 times faster in the brain than text. Visual storytelling takes advantage of this 90% and get the point across in a direct and simple way."
 http://hellospark.com/en-ca/blog/power-visual-storytelling-online-marketing/
 

1. Pick an enterprise (company, association, cultural group, government agency) that has a "decent" website

• Observe if it has an "About Us" section, or it may be referred to as, "background" or "company history" or even "our people"
• Analyze the language and imagery they use to describe who they are

• Write a description of their structure, history, activities and business interests on 1 page (double spaced)
• - attach a printout of one or two webpages from the existing website so the prof. can know the basics of what the enterprise does

There are jobs in this field !!!
 https://www.freshgigs.ca/jobs/digital-storyteller-toronto-ontario

Hand in Thursday May 26 - the Prof. will mark each one with you "in person" then hand it back to you to re-do and hand in May 31

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