and services don’t sell; stories do. .....building a story around a brand–a
good story–entices people to come back for more.
Stories achieve two essential marketing goals: They build trust and engagement with consumers and allow marketers to deeply target the demographic they want to engage with most.
" 90% of information transmitted
to the brain is visual, and on average visual images can be processed up
to 60,000 times faster in the brain than text. Visual storytelling takes
advantage of this 90% and get the point across in a direct and simple way."
1. Pick an enterprise (company, association, cultural group, government agency) that has a "decent" website
There are jobs in this field !!!
Hand in Thursday May 26 - the Prof. will mark each one with you "in person" then hand it back to you to re-do and hand in May 31