see also witiger.com/ecommerce/searchengineissues.htm
see also witiger.com/ecommerce/searchengineranking-META-TAGS.htm
rank the content
Search Engine indexing software is nicknamed “Spiders” to reflect how they crawl through a web site's pages. Sometimes SEO specialists also refer to the software as "bots" - short for robots.
Spiders record several aspects of a page, including the actual text. In the record that is created and indexed, the Spiders identify the frequency of particular words on a page and this becomes part of a complicated algorithm that calculates the value. If one page contained the word “cancer” 4 times and another page contained the word “cancer” 12 times, plus they had the word “cancer” in the Meta Tags and maybe also the Title of the page, the second page would rank higher. The algorithm also calculates and ranks how words are connected to other words, such as car parts, car finance, car warranty for the web page of an auto dealership.
In order to allow spiders to effectively crawl your site, it helps to have easy navigation that will allow all pages to be linked to all other pages through some simple menu bar - then the number of pages you have "indexed" can be high and this wil help the over all rankingof your site.
Googlebot is Google's web-crawling robot. Google freely describes basic information about this program and what it does at www.google.com/bot.html
There may be some pages on a website that you do not want to show up in Google, for example pages that are password protected or other content with difficult to find links. To keep the Googlebot from following links on your pages to other pages or documents, you should add a meta tag into the header tags of your page. The code looks like this:
<META NAME="Googlebot" CONTENT="nofollow">
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