.
http://www.uxbridgerotary.com/ Prof. Tim Richardson
Guest Speaker
Rotary Club of Uxbridge
2012 Oct 25
2013 April 25
ommerce units, e-commerce modules, e-business modules, e-commerce learning, e-commerce teaching, e-business learning, e-business teaching, e-commerce professor, e-business

Seneca College
416-491-5050 ext 77534
tim.richardson "at" senecacollege.ca

University of Toronto
Dept. of Management, Scarborough Campus
and
CCIT Program, Mississauga Camapus

416-287-7408
richardson " at" utsc.utoronto.ca

p(interview on CTV re: Apple stock price  http://www.ctvnews.ca/video?clipId=908295  )
 
2013 
April
25th

 

Business and Competition                        
4Ps- 6 Es
 
4P's
 things you can control

 o Product
 o Price
 o Promotion
 o Place / Location
 
 
The 6 environments effecting businesses 
- things you cannot control

 o economic environment
 o technological environment
 o political/legal - regulatory environment
 o social-cultural environment
 o competitive environment
 o geographic environment

Competition

Why is it important to know who your competitors are?

You might think it is obvious - "People who sell the same stuff as us"
- but in reality, the question is quite complicated
 

  • If you do NOT know who your competitors are, then you will not be able to comprehensively gather the required Competitor Intelligence in order to develop appropriate Plans, Strategies and Tactics to allow you to meet your firm's marketing Objectives.
  • Secondly, if you do not know who your competitors are, you cannot do a complete SWOT analysis which requires you to identify "Threats". 


Types of Competition  witiger.com/marketing/typesofcompetition.htm 

Basic principles of Competition  witiger.com/ecommerce/competition.htm 

Business competitors are:
 
  • Other organizations offering the same product or service now 
  • Other organizations offering similar products or services now 
  • Other organizations offering a variation on a product or service, that you cannot
    • which could be because 3rd party vendors make accessory items, or "apps" for you, or your competition
    • which could be because you did not update your software to follow trends
  • Organizations that could offer the same or similar products or services in the future 
  • Organizations that could remove the need for a product or service we sell
  • You - things you do which compete against yourself
Competitors problems become opportunities for you

Competitor Intelligence  witiger.com/ecommerce/competitorintelligence.htm 
The difference between information and intelligence
First - keep in mind not all information is useful. Sometimes the collection of massive amounts of data has no consequence unless that collection can be done in a way which allows the data to be synthesized, indexed and retrieved - then it becomes information
Secondly - the prime difference between information and intelligence is that
intelligence is essentially information that allows you to make a strategic decision 

Types of Competitor Intelligence
Techint
Humint
Osint

e
2012 
Oct
25th

 

Personal Security
- basic principles - you don't have to be perfect, just better than the other potential targets E-commerce issues, scams, phishing, domain name hacking competition
e-commerce units, e-commerce modules, e-business modules, e-commerce learning, e-commerce teaching, e-business learning, e-business teaching, e-commerce professor, e-business
professor
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