updated 2016 June 24
SENECA COLLEGE, TORONTO
MRK 260, Intro to Graphic and Web Design
As taught by 
Prof. Tim Richardson tim.richardson@senecac.on.caMay-June 2016

see official online outline for MRK260
old outline www.senecac.on.ca/outlines/092/SMEB/MRK260.HTM

Study Tips for quizzes and tests  witiger.com/tips.htm
.
... .
May
May/June
June/July
Aug
'
 
WEEK 1

Course introduction
Brief history of the Interne
did May 13
How the Internet works
did May 13
What is the World Wide Web?
did May 13
The Domain Name System 

.
The "Internet of Things" "ioT"
 internetsociety.org/search/gss/iot

 
 
Domain Names 
class told to watch, and make comments
o marketing strategies
o registering a domain
o domain scams
o domain phishing
o domain hacking
o domain disputes
o domain Verisign issues

http://www.youtube.com/watch?v=Wpx5IMduWX4
phishing and spear phishing explained in a video

Domain Name Videos
class told to watch, and make comments
http://www.witiger.com/ecommerce/domainnamesregister.htm
Video 1  intro
Video 2 registration / hosting
Video 3  TLDs
Video 4  mktg strategies
Video 6  hacking

 
WEEK 2

Introduction to HTML
Introduction to CSS
Google Webmaster Academy (3 Hours)
https://support.google.com
/webmasters/answer/6001102
 

3 Orientations
Product Orientation
Sales Orientation
Marketing Orientation
click to view YouTube video
Video - Version 2012
did May 27
 
 
 
WEEK 2

http://www.hubspot.com
the class was emailed (May 27th) directly about the Hubspot online course which you have to complete by Week 8

Inbound study guide (PDF) emailed May 27th


 
 

 

http://www.hubspot.com
 
Hubspot Certification
noted May 26
told students June 3rd to do this

 http://certification.hubspot
.com/inbound-certification
and once you are signed in it will take you to
 http://academy.hubspot.
com/ic16/optimizing-
your-website-for
-search-engines

-----------------------------------
Inbound marketing and SEO
noted May 26
(related to Content Marketing)
Inbound is promoting an enterprise through
- SEO
- whitepapers
- blogs and Vblogging
- podcasts
- newsletters

Hubspot and Inbound
 
 
 
WEEK 3

Copyright, licensing & the Web
Web design fundamentals

copyright issues PDF emailed to students May 27th

The basic steps in creating a
 working website
for May 20

Benefits & Limitations to use EC
- Technical limitations
- non-technical limitations
 benefits-limitations.htm
for May 20

http://www.youtube.com/watch?v=rDX1qm4Dqac
 
 
WEEK 4
noted  June 3rd
Introduction to colour theory
Typography basics
Understanding graphics for the Web
Introduction to graphics tools
Related Lynda.com Content

http://www.lynda.com
/Content-Marketing-tutorials/
Content-Marketing-Photos/
385701-2.html 
mentioned June 3rd
- link fixed

SEO / SMO
Search Engine Ranking
see course MRK 713
mentioned May 13

why focus on SMO
explained June 3rd
 
 
 
WEEK 5

Term test Review

Images
 http://www.witiger
.com/internet/
HTMLimages.htm 

using Creative Commons Content
see example
 http://www.witiger.
com/universityof
toronto/MGTC44.htm

18 things to be convincing
the "compell" in "compeling content"

discussed May 27
1. Warranty service / Guarantee 
 2. Sizing, Price & Product Info 
 3. Functions and Features 
 4. Privacy 
 5. Long term use and upgradeability 
 6. Testimonials 
 7. Associations & Affiliations, Awards and Recognition 
 8. Shipping 
 9. After Sales Customer Service
10. Corporate Citizenship: environmental considerations 
11. Corporate Citizenship: social - cultural considerations 
12. Corporate Citizenship: gender issues 
13. Corporate Citizenship:  human rights issues 
14. Contact Information 
15. Payment Security 
16. Colours: use of 
17. Shopping Cart abandonment issues 
18. "engage" the customer
 

http://www.youtube.com/watch?v=x63HRFR3qYw
Thing to be convincing commentary
YouTube Video
10 min 4 sec

.
May 13 Fri
May 20 online class re: domain names
May 27
June 3
June 10 Prof. Kanitz
June 17
June 24 Test

June 27 - July 1 break week

July 8
July 15
July 22.
July 29
Aug 5
Aug 12
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