'
| WEEK
1
Course
introduction
Brief
history of the Internet
How
the Internet works
What
is the World Wide Web?
The
Domain Name System
Social
Media |
.
Benefits & Limitations to
use EC
- Technical limitations
- non-technical limitations
benefits-limitations.htm
3 Orientations
Product Orientation
Sales Orientation
Marketing Orientation
Video - Version 2012
| WEEK
2
the class was emailed (May
th) directly about the Hubspot online course which you have to complete
by Week 8
Inbound study guide (PDF) |
|
-----------------------------------
Inbound
marketing and SEO
noted
May
(related to Content Marketing)
Inbound is promoting an
enterprise through
- SEO
- whitepapers
- blogs and Vblogging
- podcasts
- newsletters
Hubspot
and Inbound
| WEEK
3
Copyright,
licensing & the Web
Web
design fundamentals
copyright
issues PDF emailed to students May 27th |
The
basic steps in creating a
working
website
WEEK
4
n
Introduction
to colour theory
Typography
basics
Understanding
graphics for the Web
Introduction
to graphics tools
Related
Lynda.com Content |
http://www.lynda.com
/Content-Marketing-tutorials/
Content-Marketing-Photos/
385701-2.html
m
SEO / SMO
Search Engine Ranking
see course MRK
713
why focus on SMO
Images
http://www.witiger
.com/internet/
HTMLimages.htm
using Creative Commons Content
see example
http://www.witiger.
com/universityof
toronto/MGTC44.htm |
18
things to be convincing
the
"compell" in "compelling content"
discussed
May 27
1.
Warranty service / Guarantee
2.
Sizing, Price & Product Info
3.
Functions and Features
4.
Privacy
5.
Long term use and upgradeability
6.
Testimonials
7.
Associations & Affiliations, Awards and Recognition
8.
Shipping
9.
After Sales Customer Service
10.
Corporate Citizenship: environmental considerations
11.
Corporate Citizenship: social - cultural considerations
12.
Corporate Citizenship: gender issues
13.
Corporate Citizenship: human rights issues
14.
Contact Information
15.
Payment Security
16.
Colours: use of
17.
Shopping Cart abandonment issues
18.
"engage" the customer
10 min 4 sec
Thing to be convincing commentary
YouTube Video
|
Study
Tips for quizzes and tests witiger.com/tips.htm
Grizzly Bear Stories
...it's all about the
engaging content...
.
The need for developing
compelling story telling skills and narratives to allow you to be "convincing"
when explaining things in business and marketing, and life.
3 min 3 sec
GBS Part 1
The idea is that you would
"collect" stories over the course of your life and use these when you need
to communicate something important.
3 min 15 sec
GBS Part 2
Teaching and Learning using
"Grizzly Bear Stories"
watch
the video and make comments
|
