As Taught by Prof. Tim Richardson School of Marketing and e-Business
Prerequisite: students in MRK 610 will have been expected to have previously done MRK 333 Computer Applications (Powerpoint & Netscape Composer) and MRK 535 Desktop Publishing
.last updated 2003 March 31.
outline a
outline b
outline c
outline d
WWW History

HTML basics
 look at  BCS 500
- use of HTML Editors
- images,  tables,  sound
- web page building resources
- download Netscape
- uploading your site, FTP'ing
- download FTP

Chpt 1
Overview of E-C
What is
- eCommerce/ eBusiness

class 2
Interdisciplinary nature of EC
+ - making MRK610/index.html

class 3- adding Assg#1 page

Benefits & Limitations to use EC
- Technical limitations
- non-technical limitations

The Environments effecting EC 

E-C Failures dotcomfailures.htm
4 opportunities

Creating an E-Business , you need
- and a business model

- Goal, Objective, Plans, Strategy,  Tactics
- Strength, Weakness, Opportunities, Threats

group work in class on GOPST

Business Models
- choosing which business model

Dos and DONTs
Things to be Convincing About

Domain Registration
Domain Marketing Issues

ISP Hosting solutions


Chpt 4
Consumer Behaviour
Building Your E-Business
Attracting Traffic
- Search Engines

Online Communities

Chpt 9 Legal Issues
Privacy Issues

2nd week in March
- read this before class
Chpt 9 Security Issues
0 firewalls
0 viruses
0 patches
0 hackers
0 scams
Chpt 8 M-commerce
0 M-commerce in Canada
0 the bluetooth technology
0 location indeterminant
0 search for a Killer Application

Chpt 10

Payment Methods
0 Credit Card Issues
Section ZU Monday 
Jan 13
Jan 20
Jan 27
Feb 3 Assignment 1 due
Feb 10
Feb 17
Feb 17
Feb 24 - Study Week / no class
March 3 Storefront Project due
March 10 quiz
March 17
March 24 quiz
March 31 Marketing Trade Show
April 7th Team Project Due
Section ZS Wednesday
Jan 8
Jan 15
Jan 22
Jan 29
Jan 29
Feb 5 Assignment 1 due
Feb 12
Feb 19
Feb 19
Feb 26- Study Week / no class
March 5 - snow class
March 5 Storefront Project due
March 12 
March 19
March 26 quiz
April 2
April 9th Team Project Due
Section ZT Thursday
Jan 9
Jan 16
Jan 23
Jan 30
Jan 30
Feb 6 Assignment 1 due
Feb 13
Feb 20
Feb 20
Feb 27- Study Week / no class
March 6 Storefront Project due
March 13 quiz
March 20
March 27 quiz
April 3
April 10th Team Project Due
Every Student should read Seneca's policy on Cheating and Plagiarism.
Cheating and Plagiarism are serious offences.
Teachers are trained to catch the most sophisticated and unusual cheating methods - DO NOT try to cheat, there is a very high chance you will be caught.
If you are caught cheating you might receive "0" on the exam, or project, or, you could fail the course. In some cases for serious cheating offences, students have been kicked out of the college.

Most students understand cheating. Plagarism is more subtle, but also a serious offence.
Plagarism includes copying any work, that is not your's, and submitting it for grading, without making reference to the fact that it came from another source. 

Prof. Richardson wishes to remind you that If you "cut and paste" phrases and sentances off the Internet, without using ".", or without saying what URL it came from, this is considered plagarism. If you copy work from another student's website, and submit this for grading, it is also considered cheating, unless you have permission, and say what site it came from.

. Dr. Selia Karsten taught this course in 2001 and 2000. Although some aspects of the course have been changed to apply to current events and issues, Dr. Karsten's site is very valuable and you are welcome to click around there as long as the old MRK 610 page up

The textbook for the course is
Introduction to E-Commerce by Efraim Turban  and  David King 

publisher's website for the text for the course

this text is optional, some students may find it helpful, other students may be content with the info on the  MRK610 website


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