MRK 460 Jan - Apr 2017
Global Marketing - International marketing plan Group Report and Presentation
 
 
International marketing plan Group report 15 %
International marketing plan Group presentation 10%
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The purpose of this is to have you take all of the content we covered in this course and apply it into a situation relevant to a real company involved in Global Marketing
Bottom line - to achieve a high mark in this Report you will write a report with enough content and covering enough material that you will have convinced the professor that you understand the key concepts in the context of a real company, and that during this process you learned things which were "useful and interesting".

One of the keys to success would be to pick a good company that does many things in many places, such that you could talk about the many things in the course, such as

So what you do (using the examples above) is write something (pretend you picked Magna auto parts) about how Magna was


To "find info", keep in mind sources of info on countries  witiger.com/internationalbusiness/countryinfo.htm
                       - govt/assoc/corp

The presentation part of your Report will be the "fun" and interesting and exciting things you learned to share with the rest of the class

Global Marketing Plan

Components


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witiger.com
  CONTACT I MAIN PAGE I NEWS GALLERY I E-BIZ SHORTCUTS I INT'L BIZ SHORTCUTS I MKTG?BUSINESS SHORTCUTS I TEACHING SCHEDULE
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  MISTAKES I TEXTS USED I IMAGES I RANK I DISCLAIMER I STUDENT CONTRIBUTORS I FORMER STUDENTS I PUBLICATIONS I TIPSfor those On The Level who believe in faith, hope and charity
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