MRK 460 Jan - Apr 2018
updated 2018 March 7th
Global Marketing - International marketing plan Group Report and Presentation
 
 
International marketing plan Group report 15 %
International marketing plan Group presentation 10%
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The MAIN purpose of this group project is to have you take all of the content (or as much as you can which is relevant) we covered in this course and apply it into a situation related to a real company involved in Global Marketing.

Bottom line - to achieve a high mark in this Report you will write a report with enough content and covering enough material that you will have convinced the professor that you understand the key concepts in the context of a real company, 
- and that during this process you learned things which were "useful and interesting".

One of the keys to success would be to pick a good company that does many things in many places, such that you could talk about the many things in the course, such as

So what you do (using the examples above) is write something (pretend you picked Magna auto parts) about how Magna was


To "find info", keep in mind sources of info on countries  witiger.com/internationalbusiness/countryinfo.htm
                       - govt/assoc/corp

The presentation part of your Report will be the "fun" and interesting and exciting things you learned to share with the rest of the class

Global Marketing Plan

Components


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witiger.com
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