UPDATED 2018 Sept 18
SENECA COLLEGE,  TORONTO
click to see larger CAP 506( Sept-Dec 2018),   Intro to Business
As taught by Prof. Tim Richardson 

tel: 416-491-5050 ext 77534 Markham Campus 
tel: 416-491-5050 ext 24544 Newnham Campus

- office on 5th floor, in room 500/502 (west side of the building) Markham Campus 

Study Tips for quizzes and tests  witiger.com/tips.htm
vvoutline
 https://apps.senecacollege.ca/ssos/findOutline.do?schoolCode=77&termCode=20183&subjectCode=CAP506
Sept 2018
Sept/Oct 2018
Nov 2018
Nov / Dec 2018
4pP's - 6E's VIDEO
(watch for first class)
http://www.youtube.com/watch?v=j06cY_-Jc1Q
4P's web page
noted Sept 6
did Sept 11 Tue Section
did Sept 12 Wed 09:50 Section
did Sepr 12 Wed 10:45 Section
.
and
6E's web page
did Sept 11 Tue Section
did Sept 12 Wed 09:50 Section
did Sepr 12 Wed 10:45 Section
 o economic 
 o technological 
 o political/legal - regulatory 
 o social-cultural 
 o competitive 
 o geographic

"10 fingers"
of business and marketing
did Sept 11 Tue Section
did Sept 12 Wed 09:50 Section
did Sepr 12 Wed 10:45 Section
click to view video
 

Goals - Objectives
noted briefly Sept 11 Tue Section
did Sept 12 Wed 09:50 Section
did Sepr 12 Wed 10:45 Section
for discussion next week

we will discuss your 
PERSONAL GOPST
  o Goals 
  o Objectives
  o Plans 
  o Strategies
  o Tactics

Measure Objectives Video
click for video
.
.
http://www.youtube.com/watch?v=G8nU3W_xO00
"go to the street"
List your conpany on the stock market
why a company does an IPO - 
did Sept 18 Tue Section
did Sept 19 Wed 09:50 Section
for Sept 19 Wed 10:45 Section
 
"Success leaves clues"
Tony Robbins
fdid Sept 19 Wed 09:50 Section
for Sept 19 Wed 10:45 Section
https://www.youtube.com/watch?v=wX8ahQMeJAc
More than marks
.
sulibreezy
Hate School/Love Education
tried to show Sept18 to section NMS
noted Sept 19 Wed 09:50 Section
for Sept 19 Wed 10:45 Section

WTGR shows this in all his classes
for class Sept 18 / 19
 

Contingency Planning

- explained example in class
- important to have details worked out in advance
for class Sept 18 / 19

...
sources of info on

- government info
    - Diplomatic posts
    - Embassies
    - Consulates

- associations
did Sept 18 Tue Section 
for Sept 19 Wed 09:50 Section
for Sept 19 Wed 10:45 Section
.
story about industry associations
video explaining how WTGR used an industry association to get marketing leads in Japan
did Sept 18 Section NMS
.
.
- corporate webpages
http://www.youtube.com/watch?v=wQko-o2Siq8
5 min 12 sec.
di


follow witiger on twitter
some tweets will be about CAP506

Social media networking
see our Facebook group for former students of witiger
closed group

LinkedIn scams
tripwire.com/-common
-linkedin-scams/
 

.
http://www.linkedin.com/pub/prof-tim-richardson/15/72a/774

Entrepreneurship and Small Business
98% of all business is small business


and Small Business
Self assessment tools online
 owww.bdc.ca
self-assessment quiz online
(do this online)

Mentorship

 
ecommerce

Benefits and Limitations
of e-commerce
d
"Things to be convincing" selling online
di
 
 

 


 
Domain Names
Part of registering to incorporate a company is picking a company name - which means thinking also about a "domain name" for the company website
Domain Names 
not
.
This unit on Domain Names was mentioned in
...
students were told to read through the material online, and look at the 5 videos because there would not be time to talk about this in c;lass
.
o marketing strategies
fon
o registering a domain

http://www.witiger.com/ecommerce/domainnamesregister.htm

non
Video 1  intro
Video 2 registration/hosting
Video 3  TLDs
Video 4  mktg strategies

.

video on how to register a business
9 min 22 sec

Personal Risk
0 Personal risk
registration with the Canadian Embassy
d

 


.

What does it mean when you have to analyze something
- watch this video for tips
http://www.youtube.com/watch?v=VLjsOgVaA3Y
r

product orientation 
sales orientation 
marketing orientation
http://www.youtube.com/watch?v=ntX9xeDgDo8
----------------- 
Why the saving of time is an integral part of business and marketing
di

43 secs
did


 

Tue Section NMS 
Sept 11
Sept 18
Sept 25
Oct 2 
Oct 8 Holiday Thanksgiving
Oct 9
Oct 16
Oct 23
break week Oct 29 - Nov 2
Nov 6
Nov 13
Nov 20
Nov 27
Dec 4
WED Section MMS
09:50 - 10:40
Sept 12
Sept 19
Sept 26
Oct 3 
Oct 8 Holiday Thanksgiving
Oct 10
Oct 17
Oct 24
break week Oct 29 - Nov 2
Nov 7
Nov 14
Nov 21
Nov 28
Dec 5
WED Section MMT
10:45 - 11:35
Sept 12
Sept 19
Sept 26
Oct 3 
Oct 8 Holiday Thanksgiving
Oct 10
Oct 17
Oct 24
break week Oct 29 - Nov 2
Nov 7
Nov 14
Nov 21
Nov 28
Dec 5

 
http://www.youtube.com/watch?v=bcuw9bMYgHY http://www.youtube.com/watch?v=8tXadb6IsKI http://www.youtube.com/watch?v=Zh_3o1npTEg http://www.youtube.com/watch?v=k1w28eG3jyA http://www.youtube.com/watch?v=xRrPMWWENhM http://www.youtube.com/watch?v=TI8JxwBvnII http://www.youtube.com/watch?v=wCxYyI_iWj0
Read The Newspaper
Part 1
Read The Newspaper
Part 2
getting rich on the stock market
Read The Newspaper
Part 3
learn an
Industry Sector
Read The Newspaper
Part 4
Business magazines
are important
Earning
Class
Participation
Marks
- basics
Class
Participation
- how you earn the highest marks
Class
Participation
- how they are calculated
- the numbers
..
http://www.youtube.com/watch?v=LxguksrUZfk http://www.youtube.com/watch?v=B7e9WSnC0Tk http://www.youtube.com/watch?v=ybZbld2gyLI http://www.youtube.com/watch?v=bsPyhq52IwU
Group Work
- what the Report should look like
- binding, pages, table of contents
Group Work / Reports Part 2
The importance of using "Mature Language" in your writing
Group Work / Reports Part 3
important considerations
Group Work / Reports Part 4
Coordinating the submission
Communication w group members

Grading Structure
 
20% Occupational Research Assignment
- Identifying what is your "Sector"
- using Industry Associations
Week 3
- make a list of the "comptencies" you need to find a job in your sector
Week 6
.
Final Week
- update your a list of the "comptencies" you need to find a job in your sector
- identify several  SMEs hiring in your sector
.
20% http://www.linkedin.com/pub/prof-tim-richardson/15/72a/774
LinkedIn
Week 3
- print out your LinkedIn profile "as is"
- write, by hand, notes identifying what you need to improve it
- identify the number of connections you have
noted Sept 18 Tue Section
did Sept 19 Wed 09:50 Sctn
for Sept 19 Wed 10:45 Sctn
 
. Final Week
- print out your LinkedIn profile
- attach the "before version"
- identify the changes you made / connections obtained
.
20% Information Interview . . . .
20% Resume and Cover Letter
- traditional
- 2018 tactics
Guest speakers . . .
20% e-Portfolio
your digital presence
- social media
- domain name(s)
- personal branding
.
identify domain names relevant to your personal branding
. marketing strategies
. registering a domain
. .

 

bsv
 
 

.. .,,,,

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