SENECA COLLEGE,  TORONTO

Learning Outcomes (from ...senecacollege.ca/cgi-bin/subject?s1=CAP506)
1. "Identify personal career related skills and related artifacts (such as an updated resume, sample cover letter, certificates, testimonials, examples of best school work, a business card) for development and production of a professional portfolio and e-portfolio"   Short video explaining the SWOT approach to analysing your strengths and weaknesses job hunting ..	1. First of all, we are going to help you figure out what your good at, and how you can communicate that  Think about it in terms of a personal SWOT list Strengths - stuff you are good at Weaknesses - things you need to improve Opportunities - things coming along that would be good to know about Threats - problems that would hamper job hunting LinkedIn Profile - Assignment Part 1  .../CAP506/CAP506-Assignment-LinkedIn.htm
2. "Compile resources related to career strategies and professional development in the marketing field to add to professional portfolio and e-portfolio." Industry Associations 5 min 12 sec  ...	2. Where to get information There are three main categories of information  ...internationalbusiness/countryinfo.htm government associations corporate Assignment 2 (9 Sources)  ....CAP506-Assignment-Info-sources.htm
3. "Attend (online) career related workshops and research and use sources of employment information and networking to understand the current job market."	3. Association - events and activities Networking - former students of witiger LinkedIn Group (titled Witiger's Linking Group")  linkedin.com/groups/8660401/... witiger linkedin.com/in/w-tim-g-richardson-...
4. "Develop a personal database of information related to employers and successful graduates in order to identify professional role models."	4. "...successful graduates" former students of witiger Facebook Group  facebook.com/home.php?sk=group_170425813017968
5. "Working as a team member, participants will create a "profile" of a successful graduate. Artifacts produced by students will include: a profile project plan with storyboard, an interview of a graduate, a shooting (photos and/or video) schedule, time-lines and budget, and the completed "product" - a multimedia Power Point presentation."	5. LinkedIn Profile Assignment Part 2

Modes of Evaluation (The Assignments)
(from ...senecacollege.ca/cgi-bin/subject?s1=CAP506)
 
 

Evaluation / Assignment
LinkedIn Profile	Part 1 Sept 10%
Occupational Research Assignment - 9 Sources of Information	20%
Information Interview - preparing for Interview Questions 10% ... list of questions ...CAP506/interviewquestions.htm - entrepreneur self-assessment 10% ......BDC questions ...-entrepreneurial-potential	20%
Resume & Cover Letter	20%
e-Portfolio - including LinkedIn Profile Part 2	30%
Total	100%

Video describing how you need to set up a new YouTube account identifying yourself by name (just first name + course name) so when you make comments on the course videos, we can know who you are and you can get the proper marks for class participations / contribution You can also earn class participation marks right from the first day by replying to this video with a comment or question ! When you make comments on videos you can earn marks by making a comment about the video making a comment in reply to another student's comment or earn extra marks by making your comment in the form of a "reply video"

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1 min 8 secs

If you have a complicated question, just send me an email with your phone number, and I will call you

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2 min 19 sec

Contingency planning and Covid-19 Do not worry about acquiring every resource possible, ..situations change, and you have to Improvise, Adapt and Overcome Most important is thinking clearly - Triple C - be Calm Cool and Collected ...divide the problem into parts - and other tips provided

 https://apps.senecacollege.ca/ssos/findOutline.do?schoolCode=77&termCode=20183&subjectCode=CAP506

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Sept	Oct	Nov	Nov / Dec
intro video discusses job hunting with a  Marketing Orientation" reminder of the 3 Orientations 2 min 39 sec o Product Orientation o Sales Orientation o Marketing Orientation 4pP's - 6E's VIDEO (from 2010 ! ) 10 min 44 sec . 4P's web page quick review . and 6E's web page  o economic   o technological   o political/legal - regulatory   o social-cultural   o competitive   o geographic "10 fingers" of  business and marketing 2 min 41 sec watch video comment for participation marks Quorum - vocabulary Read The Newspaper   sources of info 3 types 1 government info - Diplomatic posts - Embassies - Consulates . 2 associations d . 3 corporate webpages example rbc.com d example shopify.com .  - corporate webpages 5 min 12 sec. s .  "go to the street" List your company on the stock market..why a company does an IPO -    Shopify interview on CTV 2016 ks LinkedIn post on Shopify s Assignment 1 your LinkedIn profile,  Part 1	Before you can think about what things to do in CAP506 it has to be in the context of some overall  Goal and Objectives PERSONAL G.O.P.S.T.   o Goals    o Objectives   o Plans    o Strategies   o Tactics GOPST for a student 1 min 18 sec watch video comment for participation marks   Measureable Objectives Video 6 min 32 secs watch video comment for participation marks      associations . video explaining how WTGR used an industry association to get marketing leads in Japan . Assignment 3 students report on associations they have found and discuss key useful points .  submitted LinkedIn Printout, Stage 1 Assignment 2    Assignment - Sources of Information all sections told to add - industry associations - volunteer activities to their profile Mentorship Mentorship by Daniela R. 1 min 59 Sec uploaded 2020 June 24th Leadership by Kassandra, Student CAP506 MMS 2019Nov Success requires  Fortitude and perseverance Video 3 min 43 sec Survival of the Fittest  Survival of the most Adaptable for June 18, view on your own and make comments on the video.	Personal Branding Social Media some tweets will be about CAP506 Social media networking closed group LinkedIn scams tripwire.com/-common -linkedin-scams/ online collaborating tools MSoft Teams . . Interviewing diT . Questions 1st we established that "practice" and "preparation" makes a difference What  are your best skills Why do you want to ... Tell me something .. .. practice.. List of common interview questions - generated by students in the class in 2019 did partly June 25th Typical Interview Questions contributions from other students by Kim, Carlos, Farnaz, Gustavo, Students in CAP506 MMS 2019Nov Doing interviews online - Skype Job application tracking systems privacy issues associated with answering interview questions and providing personal info .  "Success leaves clues" Tony Robbins . Success depends on what you think "Success" means - Different people have different interpretations of a quality of life  . Marks ! !  nuh stress yaself mon The Hon. Robert Nestor Marley .  4 min 11 sec 2012 rant on marks listen to my comments about SEO skills at 1:02 . 2 min 40 sec 2018 "More than marks" Success depends on what you think "Success" means - Different people have different interpretations of a quality of life  . Industry Associations Take Home Assignment (2019) on Associations Details   Motivating Millennials . Who are Millennials? The challenge of understanding, and motivating, Millennials Micah Tyler video Millennial Job Interview 2 min 50 sec . 9 min 17 sec Millennials World Wide from the Thursday Section China, Egypt, India, Vietnam, Philippines, Somalia, Portugal, Iraq, Israel, Latvia, Venezuela, Mauritius, Barbados, Guatemala, Jamaica, Guyana, Ukraine, Russia   Millennials World Wide from the Friday Section Israel, Canada, India, China . Millennials in China from James Alofs, MBA (York) a . 1 min 34 sec Millennials discussing  Millennials at Seneca in terms of motivating employees, Part 2 added 2020 June 24	Personal Branding Personal Branding Assignment What does it mean when you have to analyze something - watch this video for tips r product orientation  sales orientation  marketing orientation - do not make your cover letter / resume a "product orientation" f . Entrepreneurship and Small Business 98% of all business is small business .  and Small Business Self assessment tools online  owww.bdc.ca self-assessment quiz online (do this online) Assignment 1 your LinkedIn profile,  Part 2       -  - -  -  -  -  -  -  -  - -  -  Contingency Planning - explained example in class - important to have details worked out in advance
Tue AM Section 10:45 - 11:35 Sept 15 Sept 22 Sept 29	Oct 6 Oct 13 Oct 20 Oct 27 break week	Nov 3 Nov 10 Nov 17.	Nov 17 Nov 24 Dec 1 Dec 8 last class
Tue PM Section 12:35 - 1:25pm Sept 15 Sept 22 Sept 29	Oct 6 Oct 13 Oct 20 Oct 27 break week	Nov 3 Nov 10 Nov 17	Nov 17 Nov 24 Dec 1 Dec 8 last class

 

Read The Newspaper Part 1

Read The Newspaper Part 2 getting rich on the stock market

Read The Newspaper Part 3 learn an Industry Sector

Read The Newspaper Part 4 Business magazines are important

Earning Class Participation Marks - basics

Class Participation - how you earn the highest marks

Class Participation - how they are calculated - the numbers

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Group Work - what the Report should look like - binding, pages, table of contents		Group Work / Reports Part 2 The importance of using "Mature Language" in your writing		Group Work / Reports Part 3 important considerations		Group Work / Reports Part 4 Coordinating the submission Communication w group members

 
 
 

misc resources
sulibreezy Hate School/Love Education

e-commerce
Benefits and Limitations
of e-commerce
diT
Personal Risk
0 Personal risk
registration with the Canadian Embassy
d
 

The challenge of understanding, and motivating, Millenials
Micah Tyler video
 

Millenial Job Interview
2 min 50 sec

Why the saving of time is an integral part of business and marketing

43 secs

video on how to register a business
9 min 22 sec
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