UPDATED 2018 Nov 14
SENECA COLLEGE,  TORONTO
click to see larger CAP 506( Sept-Dec 2018),   Intro to Business
As taught by Prof. Tim Richardson 

tel: 416-491-5050 ext 77534 Markham Campus 
tel: 416-491-5050 ext 24544 Newnham Campus

- Markham Campus office on 5th floor, in room 500/502 (west side of the building) 

- Newnham Campus office on 1st floor, in C wing

Study Tips for quizzes and tests  witiger.com/tips.htm
vvoutline
 https://apps.senecacollege.ca/ssos/findOutline.do?schoolCode=77&termCode=20183&subjectCode=CAP506
Sept 2018
Sept/Oct 2018
Oct / Nov 2018
Nov / Dec 2018
4pP's - 6E's VIDEO
(watch for first class)
http://www.youtube.com/watch?v=j06cY_-Jc1Q
4P's web page
noted Sept 6
did Sept 11 Tue Section
did Sept 12 Wed 09:50 Section
did Sepr 12 Wed 10:45 Section
.
and
6E's web page
did Sept 11 Tue Section
did Sept 12 Wed 09:50 Section
did Sepr 12 Wed 10:45 Section
 o economic 
 o technological 
 o political/legal - regulatory 
 o social-cultural 
 o competitive 
 o geographic

"10 fingers"
of business and marketing
did Sept 11 Tue Section
did Sept 12 Wed 09:50 Section
did Sepr 12 Wed 10:45 Section
click to view video
 

Goals - Objectives
noted briefly Sept 11 Tue Section
did Sept 12 Wed 09:50 Section
did Sepr 12 Wed 10:45 Section
for discussion next week

we will discuss your 
PERSONAL GOPST
  o Goals 
  o Objectives
  o Plans 
  o Strategies
  o Tactics

Measure Objectives Video
click for video
.
.
http://www.youtube.com/watch?v=G8nU3W_xO00
"go to the street"
List your conpany on the stock market
why a company does an IPO - 
did Sept 18 Tue Section
did Sept 19 Wed 09:50 Section
for Sept 19 Wed 10:45 Section
sulibreezy
Hate School/Love Education
tried to show Sept18 to section NMS
noted Sept 19 Wed 09:50 Section
for Sept 19 Wed 10:45 Section

WTGR shows this in all his classes
for class Sept 18 / 19
 

Contingency Planning

- explained example in class
- important to have details worked out in advance
for class Sept 18 / 19

...
sources of info 3 types

1 government info
2 associations
3 corporate webpages

- government info
    - Diplomatic posts
    - Embassies
    - Consulates
 

.
 associations
did Sept 18 Tue Section 
for Sept 19 Wed 09:50 Section
for Sept 19 Wed 10:45 Section
.
story about industry associations
video explaining how WTGR used an industry association to get marketing leads in Japan
did Sept 18 Section NMS
.
Association Assignment
students report in class on associations they have found and discuss key useful points
Sept 25 Section NMS - reported 
Oct 2 Section NMS - reported
Sept 26 Section MMS - reported
Sept 26 Section MMT - reported

Take Home Assignment on Associations Details
(added Nov 2nd)

- corporate webpages
http://www.youtube.com/watch?v=wQko-o2Siq8
5 min 12 sec.
di

follow witiger on twitter
some tweets will be about CAP506

Social media networking
see our Facebook group for former students of witiger
closed group

LinkedIn scams
tripwire.com/-common
-linkedin-scams/
 

.
http://www.linkedin.com/pub/prof-tim-richardson/15/72a/774
submitted LinkedIn Printout, Stage 1
Sept 25th Section NMS
Sept 26th Section MMS
Sept 26th Section MMT

http://www.linkedin.com/pub/prof-tim-richardson/15/72a/774
all sections told to add
- industry associations
- volunteer activities to their profile
Sept 25th Section NMS
Sept 26th Section MMS
Sept 26th Section MMT
 
 

Entrepreneurship and Small Business
98% of all business is small business


and Small Business
Self assessment tools online
 owww.bdc.ca
self-assessment quiz online
(do this online)

Mentorship

ecommerce
Benefits and Limitations
of e-commerce
did Oct 16 Section NMS
for Oct 17 Section MMS
for Oct 17 Section MMT
.
Interviewing
did Oct 30 Section NMS
did Oct 31 Section MMS
did Oct 31 Section MMT
.
Questions
1st we established that "practice" and "preparation" makes a difference

What  are your best skills
Why do you want to ...
Tell me something ..
.. practice..
List of common interview questions - generated by students in the class
- in class participation worth 5 marks
did Oct 30 Section NMS
did Oct 31 Section MMS
did Oct 31 Section MMT
ecommerce

"Things to be convincing" selling online
Nov 6 Section NMS
did Nov 14 Section MMS
did Nov 14 Section MMT
Take home assignment
-  worth 10 marks
Assignment Details
 
 
"Success leaves clues"
Tony Robbins
did Sept 19 Wed 09:50 Section
for Sept 19 Wed 10:45 Section
https://www.youtube.com/watch?v=wX8ahQMeJAc
More than marks

Success depends on what you think "Success" means
- Different people have different interpretations of a quality of life 
did Nov 13 Section NMS
did Nov 14 Section MMS
did Nov 14 Section MMT

Success requires 
Fortitude and perseverance
https://www.youtube.com/watch?v=l98heJ7X1LI
Video
did Nov 13 Section NMS
noted Nov 14 Section MMS
noted Nov 14 Section MMT
 

Survival of the Fittest 
Survival of the most Adaptable
did Nov 13 Section NMS
noted Nov 14 Section MMS
noted Nov 14 Section MMT 

.
Domain Names
Part of registering to incorporate a company is picking a company name - which means thinking also about a "domain name" for the company website
Domain Names
not
.
This unit on Domain Names was mentioned in
...
students were told to read through the material online, and look at the 5 videos because there would not be time to talk about this in c;lass
.
o marketing strategies
fon
o registering a domain

http://www.witiger.com/ecommerce/domainnamesregister.htm

non
Video 1  intro
Video 2 registration/hosting
Video 3  TLDs
Video 4  mktg strategies

.
Take Home
Assignment
Industry Associations
Take Home Assignment on Associations Details
(added Nov 2nd) 

Personal
Branding
.

What does it mean when you have to analyze something
- watch this video for tips
http://www.youtube.com/watch?v=VLjsOgVaA3Y
r

product orientation 
sales orientation 
marketing orientation
http://www.youtube.com/watch?v=ntX9xeDgDo8
----------------- 
Why the saving of time is an integral part of business and marketing
di

43 secs
did


-  - -  -  -  -  -  -  -  - -  - 

video on how to register a business
9 min 22 sec

Personal Risk
0 Personal risk
registration with the Canadian Embassy
d
 

Tue Section NMS 
Sept 11
Sept 18
Sept 25
Oct 2 
Oct 8 Holiday Thanksgiving
Oct 9
Oct 16
Oct 23 break week
break week Oct 22 - 26
Oct 30
Nov 6 
Nov 13
Nov 20Take Home Assignment Selling Online Details
Nov 27 Take Home Assignment on Associations Details
Dec 4
WED Section MMS
09:50 - 10:40
Sept 12
Sept 19
Sept 26
Oct 3 
Oct 8 Holiday Thanksgiving
Oct 10
Oct 17
Oct 24 break week
break week Oct 22 - 26
Oct 31
Nov 7 
Nov 14
Nov 21 Take Home Assignment Selling Online Details
Nov 28 Take Home Assignment on Associations Details
Dec 5
WED Section MMT
10:45 - 11:35
Sept 12
Sept 19
Sept 26
Oct 3 
Oct 8 Holiday Thanksgiving
Oct 10
Oct 17
Oct 24 break week
break week Oct 22 - 26
Oct 31
Nov 7 
Nov 14
Nov 21 Take Home Assignment Selling Online Details
Nov 28 Take Home Assignment on Associations Details
Dec 5

 
http://www.youtube.com/watch?v=bcuw9bMYgHY http://www.youtube.com/watch?v=8tXadb6IsKI http://www.youtube.com/watch?v=Zh_3o1npTEg http://www.youtube.com/watch?v=k1w28eG3jyA http://www.youtube.com/watch?v=xRrPMWWENhM http://www.youtube.com/watch?v=TI8JxwBvnII http://www.youtube.com/watch?v=wCxYyI_iWj0
Read The Newspaper
Part 1
Read The Newspaper
Part 2
getting rich on the stock market
Read The Newspaper
Part 3
learn an
Industry Sector
Read The Newspaper
Part 4
Business magazines
are important
Earning
Class
Participation
Marks
- basics
Class
Participation
- how you earn the highest marks
Class
Participation
- how they are calculated
- the numbers
..
http://www.youtube.com/watch?v=LxguksrUZfk http://www.youtube.com/watch?v=B7e9WSnC0Tk http://www.youtube.com/watch?v=ybZbld2gyLI http://www.youtube.com/watch?v=bsPyhq52IwU
Group Work
- what the Report should look like
- binding, pages, table of contents
Group Work / Reports Part 2
The importance of using "Mature Language" in your writing
Group Work / Reports Part 3
important considerations
Group Work / Reports Part 4
Coordinating the submission
Communication w group members

Grading Structure
 
20% Occupational Research Assignment
- Identifying what is your "Sector"
- using Industry Associations
Week 3
- make a list of the "comptencies" you need to find a job in your sector
Week 6
.
Final Week
- update your a list of the "comptencies" you need to find a job in your sector
- identify several  SMEs hiring in your sector
.
20% http://www.linkedin.com/pub/prof-tim-richardson/15/72a/774
LinkedIn
Week 3
- print out your LinkedIn profile "as is"
- write, by hand, notes identifying what you need to improve it
- identify the number of connections you have
noted Sept 18 Tue Section
did Sept 19 Wed 09:50 Sctn
for Sept 19 Wed 10:45 Sctn
. Final Week
- print out your LinkedIn profile
- attach the "before version"
- identify the changes you made / connections obtained
.
20% Information Interview . . . .
20% Resume and Cover Letter
- traditional
- 2018 tactics
Guest speakers . . .
20% e-Portfolio
your digital presence
- social media
- domain name(s)
- personal branding
.
identify domain names relevant to your personal branding
. marketing strategies
. registering a domain
. .

 

bsv
 
 

.. .,,,,

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