BCS 555 
CURRENT ISSUES INe-BUSINESS SECTION D
As Taught by Prof. Tim Richardson School of Marketing and e-Business, Faculty of Business
.last updated 2004 Oct 12.
 
Section A
Section B
Section C
Section D
Section E
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Chpt 15
Chpt 15
Internet Security.
o Cryptography Video
o Encryption
Protocols
SSL, SET
o Viruses
o Scams
o DNS Attacks
o Firewalls
o Patches
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. Promotion in conventional marketing terms means
  • Mass Selling
    • Advertising [paid promotional activities]
    • Publicity [non-paid promotional activities]
  • Personal Selling
    • Sales account executives selling products/services to business
  • Sales Promotion
    • brand managers working with retailers to merchandise the product
    • contests, coupons, reward programs
The Basic Promotion Objectives, according to traditional marketing, are 
  • Informing 
  • Persuading 
  • Reminding 

In this course we will introduce a concept in the world of online marketing which many might agree to, but few follow.

promotion = communication
communication = listening
listening = hearing 
© WTGR

"To be successful in attracting traffic, using a good domain name and brand building, you need to be more effective at hearing what the customer wants."

WTGR
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Chpt 8
Chpt 8, 
. There are a number of current stories available that discuss whether, or not, companies are making money advertising on the Web, and, the companies who sell advertising.
WTGR
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. There are a number of reasons why we would be considered about ad revenue falling for AOL - one obvious one is because it is an industry leader and may indicate a trend effecting the whole economy. An advertising slump simply means people are buying less ads in mainstream media - ? is this because
  • people cannot afford ads 
  • people don't want to pay the money for  ads in high priced media
  • advertisers don't think ads are effective and are using other methods
  • customers aren't buying because of ads, so they are a waste of money
WTGR
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Chpt 8
Chpt 8, p. 226 Banner Advertising

http://www.witiger.com/ecommerce/bannerads.htm screen capture to a special section on Banner Ads 
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Chpt 11
Chpt 11 Legal issues

http://www.witiger.com/ecommerce/privacyissues.htm
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witiger.com
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