the text used
As Taught by Prof. Tim Richardson School of Marketing and e-Business, Faculty of Business
.last updated 2004 Sept 17
Section A
Section B
Section C
Section D
Section E
Section F
Chpt 1
Chpt 1
WWW History
. No discussion of WWW history will be done in class because the course is about "Current Issues" in e-Business


Chpt 2

Chpt 2, p. 28
"There are many benefits of bringing a business to the Internet"
. The section in the text discussing the benefits of e-Business is not very extensive. We think this is an important subject to spend a bit more time on since understanding this clearly will give you an advantage in dealing with people who are not too convinced about the merits of e-Business.
we will discuss
  • Benefits to organizations that use e-Commerce (e-Business)
  • Benefits to consumers that use e-Commerce (e-Business)
  • Benefits to society (when consumers and business use e-Commerce) 
  • Limitations of e-Commerce (e-Business) 
  • Technical Limitations
  • non-Technical Limitations
there is a special unit on BENEFITS &  LIMITATIONS OF E-BUSINESS
go to
Before we can look at Business Models,  we have to understand what is the Goal and Objectives companys want to achieve with the Business Model - most Goals and Objectives are poorly written so first let us look at a short unit on GOPST - Goals, Objectives, Plans, Strategies and Tactics
. Business Models unit

The e-commerce business model is a direct result of the drastic changes effecting the previously well known versions of traditional business models - these versions are being stretched by many "exceptions" caused by globalization and technology - this stretching has caused the traditional business model to be almost unrecognizable due to the many additional allowances we have to make for the "e" age





Supplier Oriented Marketplace
common examples are manufacturers of electronic products
example companies are
  • Cisco
  • IBM
  • Intel
which all have a majority of their product sold to other businesses, even though they may have some % sold direct to consumers 211- 213  in text
Cisco Connection Online

  • Customer Service
  • Software downloads
  • defect teacking
  • technical advice
  • Online Ordering
  • Cisco builds most of its products for custom orders
  • Custom orders can be facilitated more precisely through online menus
  • Finding Order Status
  • empowers the customer to know when order is arriving and specific details

    Buyer Oriented Marketplace

    This is usually for large companies that buy a large volume, and wide variety of products, so they open up a web site to inform companies what they require, and invite businesses to submit bids on what they wish to supply. Most often this is done in the form of an Extranet.

    example companies are

    • General Electric
    • Federal government agencies
    • Automotive assemblers and Tier 1 parts companies
    page 213
    text cites General Electric's
    GE Trading Process Network (TPN)
    GE TPN Post is an Internet-based trading network that enables buyers and sellers to do business-to-business electronic commerce, including transactions. 

    In this process, sellers offer products for sale, and accept bids against the product.




    Intermediary Oriented Marketplace

    page 214
 In the text, Boeing's PART case (mentioned page 206) demonstrates the intermediary oriented B2B marketplace. Boeing plays the role of intermediary in supplying maintenance parts to airlines (most of which own Boeing planes)
    Currently the Boeing PART Page and are administered separately.
     Access to the PART Page requires a separate account and login password.

    Page 215
    "Boeing views the Internet as an opportunity to encourage more of its customers to order parts electronically"

    Just-in-Time Delivery 
    page 216 in text
    order tracking is a big part of Fedex's customer satisfaction element
    Hanson: Principles of Internet Marketing   Chpt 5   Web Business Models (not a required text)

    Revenue based business models p. 131- 132 Hanson text
    Hanson says of revenue based models, "the major split is between cases where providers pay for service and those where users pay"

    • Provider based revenue models
      • fees are paid to the web site by the companies wanting to read the people using the site
      • examples are the search engines that have become portals and have income driven by selling advertising space on their page which will be seen by people using the search engine to find information
    • User pay based revenue models
      • Hanson says revenues from transactions are the fastest growing benefits of being online (p. 137)
      • Hanson connects user based models to B2B sales

    Amazon's competitive Structure p. 28, 30 - 31 in text

    ? "Is the cooperating model of Amazon and Ingram more ffective than the cyber book-retailing channel with the traditional nationwide store network"

    . Basically, the question asked by Turban et al, is
    "which is better, a pure-play, or a click and mortar?".


    Additional information above and beyond the text reference to Amazon is linked below.
    Do's & Do Not's

    Things to be Convincing
  We will discuss in class things you should Do and NOT DO with customers in an e-business context We have made a list of 15 things you need to be convincing about
    Chpt 3

    Generating e-Business Ideas Chpt 3, p. 56
    - remember MRK 106
    - New Product Development Process
    Five steps in the New Product Development Process
    1. Idea Generation - thinking about it 
    2. Screening - getting opinions 
    3. Idea Evaluation - estimate costs, revnue, profit, do market research 
    4. Development of Product - physically design and manufacture the product 
    5. Commercialization - mfg. large number of product, distribute in the stores

    In class we will discuss "current issues in e-business" as they relate to these 5 steps

    "A solid Business Plan is esssential"
    - you need it for evaluation purposes
       - other people look at it to decide if they should loan you start-up money
    - you need for yourown planning purposes

    "State Goals Clearly prior to beginning the project..."
    GOPTS in




    Web Site Hosting Chpt 3, p. 62 in text

    Chpt 3
    Streaming Media  p. 73 in text